What was the scope of their involvement?
Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as learn what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective.
Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through several ads to learn how to position the app on the market and what would resonate with users better. We wanted to learn how we could grab their attention and ultimately get them to download our app.
We determined our cost-per-acquisition, when to target our audience, and, ultimately, when we’d win and when we’d lose.
What is the team composition?
We worked with four people from their team, including a project manager.
How did you come to work with Favoured?
We’d worked with George (Co-Founder, Favoured) in a freelance capacity before.
We had a full review process with three different suppliers about what we wanted to do. In the end, Favoured came out on top by a long way, both in terms of price and their agile abilities.
How much have you invested with them?
Their cost so far has been around $25,000.
What is the status of this engagement?
We started working with Favoured in May 2018, and it’s ongoing.