Favoured

BACKGROUND

Please describe your company and position.

I am the Director of a beauty and cosmetics company.

Describe what your company does in a single sentence.

Online retailer 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Sales
• Brand awareness

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Favoured were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a new business, we needed a team that could take care of everything: content, social media marketing and website management. Favoured has done exactly that. They handle all our paid ads, create high-quality content and continuously improve our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Roas

sales 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had no experience with digital marketing but they’ve made the process easy, guiding us every step of the way. Just a few months in, sales keep growing and we couldn’t be happier. Everyone we’ve worked with, whether in content, marketing or web management, has been knowledgeable, professional and genuinely brilliant to work with. We’re so glad we found them.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to handle everything seamlessly stood out the most. From managing our paid ads to creating content and improving our website, Favoured takes care of it all, allowing us to focus on running our business. Their team is not only highly skilled but also incredibly patient and supportive, making the whole process easy for someone like me with no prior experience in digital marketing. The results speak for themselves—sales keep growing, and we couldn’t be happier.

Are there any areas for improvement or something Favoured could have done differently?

No all great 

BACKGROUND

Please describe your company and position.

I am the Global Marketer of a cosmetics brand

Describe what your company does in a single sentence.

Korean cosmetics brand and B2B wholesale platform for other Korean cosmetic brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Increase in Social Media Engagement and content
• Influencer Marketing

SOLUTION

How did you find Favoured?

Referral

Why did you select Favoured over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We meet with the company every week through online meetings to discuss the current project/campaigns and confirm needed alignment, and also bi-weekly to discuss content alignment for our company's social media content:

• Influencer Collaboration for UGC content - We worked with 1 influencer and received 6 videos in return, helping our social media account achieve higher engagement and reach.
• PR Box Campaign - With the help of Favoured, we were able to list 100-200 influencers and reach contact, resulting in numerous UGC/Collaboration videos for our campaign and 60% completion from influencers.
•  Tik Tok ads - Ran spark ads for 1 week, resulting in 1,540 clicks generated, 885,499 impressions & 598,932 accounts reached.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Influencer Collaboration for UGC content - We worked with 1 influencer and received 6 videos in return, helping our social media account achieve higher engagement and reach.
• PR Box Campaign - With the help of Favoured, we were able to list 100-200 influencers and reach contact, resulting in numerous UGC/Collaboration videos for our campaign and 60% completion from influencers.
•  Tik Tok ads - Ran spark ads for 1 week, resulting in 1.5K clicks generated, 885K impressions & 599K accounts reached, resulting in a positive increase to our engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Around the 1-2nd quarter of the year, there were some delays regarding contacting influencers or taking care of budgets, but these parts have since been resolved, and running smoothly now.

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

 In-house UGC Videos created by Favoured - Favoured's videos were of high quality and were able to showcase the benefits of our company in their own style

Are there any areas for improvement or something Favoured could have done differently?

Our partnership with Favoured has been effective, producing exchange of ideas and resources for our mutual goals. However, we have occasionally encountered delays related to project deadlines or communication. While these instances are infrequent, a better way of communicating more timely may be helpful.

BACKGROUND

Please describe your company and position.
Elephant Box is a D2C brand providing stainless steel reusables to encourage people to switch from single use and plastic,. We put our company values and ethos front centre and make things built to last that are easy to use and good for the planet.
Describe what your company does in a single sentence.
D2C brand providing high quality stainless steel reusables.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• To help us increase our revenue, and create an integrated advertising and email campaign to achieve this.

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Company values aligned
• website was very professional and the amount of industry reviews were very reassuring, the value was good for the comprehensive nature of the brief. 

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Favoured took on email, fb and google advertising and creative.. Email - redid all the flows and redesigned all the emails , also campaign emails of about 2 a month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen growth in all areas thanks to signing with Favoured. Our top line revenue is increasing steadily, our KPIS are being met in terms of ad spend and emails share revenue is also up thanks to the MOF teams work on flows. Compared to last year the last 5 months have seen an increase in revenue of around 80% - thanks in large part to the integrated approach of the team to email, fb and google advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes the team went above and beyond certainly in the onboarding stage and continue to meet deadlines, they listen and implement things in an easy professional manner.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team are really great to work with, they are all great at what they do and have been respectful and interested in our company. I look forward to our meetings and feel that we can continue to achieve great things for Elephant Box together!

Are there any areas for improvement or something Favoured could have done differently?

I would like more contact with the creative side of the work, I cannot fault Jacob Louise and Ivan comms skills and work ethic but going forward I think we can focus more on the creative side of the campaigns to continue to see great results. MOF was great - the design and work on the flows has delivered measurable improvements , the campaigns haven’t done so well but im not sure if thats to do with the team.

BACKGROUND

Please describe your company and position.
My SMASH Media is an IP matchmaking platform for the Creative Industry starting in Film & TV.
Describe what your company does in a single sentence.
My SMASH Media connects content creators with decision-makers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• We hired Favoured as our digital marketing agency.

SOLUTION

How did you find Favoured?

Referral

Why did you select Favoured over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Very supportive which is key when you work with a startup.

How many teammates from Favoured were assigned to this project?

2-5. we deal with Nigel and then a couple of others depending on tasks eg newsletter, video etc.

Describe the scope of work in detail. Please include a summary of key deliverables.

• Ads (meta) 
• Creating the assets for the ads 
• Newsletters (twice a month)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The cost of acquisition of content creators has come down which is very exciting! The newsletter keeps us in our users’ inbox and minds. Ads are a great way to attract content creators.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Due to the current circumstances (min budget) everyone is very flexible and deadlines are met. We need to be more responsive regarding the newsletters.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App via Slack

What did you find most impressive or unique about this company?

I'm impressed by their approach and understanding of our industry and what we are looking at achieving with SMASH. And flexibility.

Are there any areas for improvement or something Favoured could have done differently?

We need to be a bit more involved with the newsletter and possibly look at how we can add more value to our users. Something we’re looking forward to developing in 2024.

BACKGROUND

Please describe your company and position.

I am the Director of Douk LTD

Describe what your company does in a single sentence.

We at Douk Snow are a proud British brand, specialising in crafting custom, handcrafted snowboards. Our focus is squarely on creating top-quality, bespoke boards that are tailored to your unique preferences and riding style. We take great pride in our craftsmanship, infusing a personal touch into each board we make.

For us, it's not just about creating a piece of equipment; it's about delivering a personal statement for you on the slopes. Known for our commitment to quality, innovation, and customer satisfaction, we've become a favourite among snowboarding enthusiasts who are on the lookout for a distinctive, high-performing snowboard that truly stands out.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Drive Sales
• Nurture Contacts

SOLUTION

How did you find Favoured?

Referral

Why did you select Favoured over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Favoured were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Favoured worked with us at Douk Snow to really boost our online ads and emails:

• Google and Meta Ads: They managed our ads on both Google and Meta. This meant creating the ads, picking where they show up, and keeping an eye on how well they were doing. The goal was to get more people to visit our site and buy our snowboards.
• Email Marketing: Favoured also took care of our emails to customers. This wasn't just about sending out offers, but also making sure our customers stayed interested in what we have to offer, so handling any automations as well as manual sends. In short, they handled our online advertising and customer emails, aiming to sell more boards and keep our customers happy and engaged.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: There was a significant uptick in the number of visitors to our website, driven by the targeted Google and Facebook ads.
• Higher Sales Numbers: We saw a noticeable increase in sales, which can be directly linked to the more effective online advertising campaigns.
• Improved Email Engagement: Our email campaigns started getting higher open and click-through rates, showing that our customers were more engaged with the content we were sending them.
• Customer Retention: We noticed more repeat purchases, suggesting that the combination of effective ads and engaging emails helped keep our customers coming back.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Favoured's project management was impressive. As with any project, timelines shifted occasionally, but this was no fault of Favoured. They were always on point with delivering items, even when deadlines needed adjustment. Their team was incredibly responsive to our needs, adapting swiftly and effectively to changes.

This flexibility was matched with clear and regular communication, ensuring that any shifts in timelines were understood and agreed upon by both sides. Their ability to manage the project efficiently, while remaining adaptable to our evolving requirements, played a crucial role in the smooth running and success of our collaboration.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part about working with Favoured was how easy it was to chat with the key players on their team. Nigel was brilliant with our media buying – he knew exactly what to do to get our ads out there. Beth was great with our email campaigns, making them really hit the mark with our customers.

And then there was GG, who was a star with video content. He helped us create, guide, and lead all our video materials, which made a huge difference. It was this direct access to these experts that really made our experience with Favoured stand out.

Are there any areas for improvement or something Favoured could have done differently?

In terms of improvement, the only point to note is the seasonal nature of our business. There are times when we need to pause our projects, but this is more about our industry's rhythm than a reflection on Favoured's performance. We've had to put things on hold occasionally, but we're always ready to pick back up where we left off.

Favoured has been understanding and adaptable to this aspect of our work, which is something we truly appreciate. Overall, their flexibility in aligning with our seasonal business needs has been a key part of our successful partnership.

BACKGROUND

Please describe your company and position.

Sleuth is a platform for parents to continuously record and assess their children’s health on hundreds of facets of symptoms, behavior and development. I’m Sleuth’s CEO and Co-founder, responsible for product, engineering, and operations.

Describe what your company does in a single sentence.

Sleuth provides an app that is parents’ best companion for understanding everyday kids’ health.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• To create and launch our digital paid marketing assets and campaigns, with an emphasis on tech startup centric growth and social media marketing.

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Other

How many teammates from Favoured were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As mentioned above: Ongoing creation of creative assets and management of marketing campaigns across multiple online channels (search, social, tiktok, influencers). We were especially interested in launching campaigns within one month, optimization in months 2 - 3, and scaling in months 4+.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are focused on all measurable outcomes for our technology:

• cost per install
• cost per click
• cost per product trial
• cost per product subscription
• product engagement (active users; completed actions in the app)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Product management has been excellent. Our product manager is highly responsive and delivered work on time, given reasonable expectations for this volume of work. We notice a slight lull in productivity when Sam (the product manager) is on vacation but that is probably a signal that she is doing a good job and unavoidable.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Favoured has the right mix of talents and experience for our pretty demanding expectations - and coordinates a fairly large number of people toward the wide variety of tasks required for Sleuth.

Are there any areas for improvement or something Favoured could have done differently?

We switched to a weekly (not every 2 weeks) pace of meetings with the product manager. That was absolutely necessary. There are some ad campaigns whose creative material has been developed and ready to run, but not tested on Facebook quite as quickly as I’d expected. I don’t have insight into why this is the case, and there may be strategic reasons for it.

BACKGROUND

Please describe your company and position.

I am the Founder of The Finance Story of The finance story

Describe what your company does in a single sentence.

We help people in finance grow in their careers, understand new roles and opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• We employ Favoured for web development to elevate our online audio and video media presence at The Finance Story. They not only met but exceeded our goals, delivering a sleek, user-friendly platform that enhanced our brand and user engagement. Their technical expertise and collaborative approach made the entire process a success.

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Favoured were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Fvaoured executed a comprehensive website development project, which included the integration of an advanced inventory management system. This system harnessed RFID technology and cutting-edge warehousing software to enable real-time inventory monitoring. By automating manual processes and incorporating predictive analytics, they enhanced stock replenishment strategies significantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There was a noticeable transformation in our online audio and video media business. Notable success indicators include a 30% increase in user engagement and a 20% rise in revenue. Great results!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our collaboration was smooth. They were eager to gather our insights, ensuring the solution was tailored to our business dynamics.

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Their deep industry expertise and adaptable approach were truly impressive. They seamlessly integrated into our operations, making the entire process feel organic and intrinsic.

Are there any areas for improvement or something Favoured could have done differently?

Their work enhanced our online presence. To improve, more streamlined project timelines would be valuable.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an advertising & marketing company

Describe what your company does in a single sentence.

We’re an ad network that empowers incremental reach for retailers on the open web.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Social media management on Facebook, LinkedIn and Twitter & 2 blog posts per month.

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To create and post industry relevant content regularly on FB, LI, TW (~4x a week).
• Create content previews ahead of time and share with our team on Milanote.
• Create a 3-month blog plan - with topic ideas
• Write and share blog drafts with our team
• Share a bi-weekly report on post performance on our social channels

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes we've were looking for were consistent, high quality creatives published on our socials that are relevant to our company and the ad-tech industry. We were also looking for higher engagement rates on our social accounts. Favoured has successfully helped us increase our social presence and engagement, with minimal help needed on our end.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

- Always more than happy to assist us with new content ideas or shifting needs (video content)

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Favoured has provided high quality content that is consistent with our theme. The content previews they provide are always presented in an organized manner.

Are there any areas for improvement or something Favoured could have done differently?

Would love to get future content previews in ahead of time, to allow our team time to review and approve.

BACKGROUND

Please describe your company and position.

I am the Owner of PikaShop

Describe what your company does in a single sentence.

I run an e-commerce business selling Pokemon cards.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Driving sales
• Increasing conversion rate
• improve life time value of customer

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Favoured were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When I partnered with Favoured, I entrusted them with a multitude of responsibilities, ranging from advertising and influencer marketing to graphic design and video production for platforms like TikTok. The team not only managed these diverse tasks proficiently but also honed in on conversion rate optimisation and email marketing strategies, effectively covering all grounds in digital marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The measure of success for our collaboration primarily lay in driving the sales of PikaShop's Pokemon cards. Favoured not only increased sales, but ensured profitable returns on a per unit basis. Key performance metrics like ROAS, CPA, and lifetime user value saw significant improvements. But, it was the tangible elevation in our advertising and email marketing campaigns' performance that was particularly impressive.

What was your primary form of communication with Favoured?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of the aspects I appreciated most about Favoured was their proactive project management style. We maintained daily communication on Slack, and their team was quick to respond, often anticipating needs and queries before they arose. Weekly and monthly reporting kept us aligned and ensured deliverables were on time. The standard of work was nothing short of excellent; they lived up to their promises and exceeded expectations.

What did you find most impressive or unique about this company?

Favoured's approach to their work was refreshingly unique. Their tactical and strategic mastery is in a class of its own. The team pitched innovative campaign ideas weekly, consistently testing and optimising creatives for the best performance. This active approach, coupled with the daily updates, provided me the assurance I needed as the owner.

Favoured seemed to work with a single mantra – never let bad performance creatives run for more than a day. However, what truly set Favoured apart was their commitment to innovation. The team brought forth ideas that were novel and creative, which I would not have considered on my own. The way they gradually developed and matured these ideas was a testament to their expertise.

Are there any areas for improvement or something Favoured could have done differently?

In terms of improvement, I struggle to point out any significant areas. My experience with Favoured was overwhelmingly positive, with their commitment to innovation, superior project management, and impressive outcomes being key highlights. I would confidently recommend Favoured to any business seeking a partner that delivers on their promises and beyond.

BACKGROUND

Please describe your company and your position there.

I am a celebrity and tv vocal coach and started running my own company The Vocal Coach in 2016. I am the company director and the sole owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

As a small one woman company, I had gotten my vocal coaching training app as far as I could on my own and I needed help. I needed a team who knew what they were doing to take my app to the next level.

SOLUTION

How did you select this vendor?

Very simple. I googled best app marketing company in the U.K.! Bearing in mind I was brand new to this world, I had meetings with the top 5 companies that came up. Favoured came up the most in all of my searches.

Describe the scope of their work in detail.

After an initial consultation with favoured boss George, I felt instantly that I was in good hands and most importantly I trusted George. It was a big decision for me as the investment was fully mine and i needed someone that I felt believed in my product as much as I did. I really felt this from George instantly, and he took his time with me and answered my millions of questions. Importantly, there were a number of questions I hadn’t thought of that George offered information for, giving me even more reason to go with favoured.

What was the team composition?

There is a brilliant little team that I work with directly consisting mainly of Nigel (my superhero) who is in charge of my audience/ad spend, Dannii - MOF, and Louise - my main day to day contact and can’t do enough for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When I first started I had an average of 6-7 downloads per day. Averaging 200-300 per month. 18 months later I average 90 downloads a day and around 2500 downloads per month.

How effective was the workflow between your team and theirs?

We have meekly meetings and I’m updated with financial reports each week.

What did you find most impressive about this company?

The logic and way they work. It’s simple, smart and brilliant and based on tears of experience to create a formula that works. It’s fascinating to see how it all works and it’s very clever! They think of everything, and we feel like we are in the hands of experts.

Is there any area for improvement or anything that could have been done differently?

Chasing for answers/replies.