Helping Ambitious Companies Drive Results Online.

We're Favoured.

A results-driven performance marketing agency based in London

We live & breath to deliver fantastic results for our clients through best in class performance-driven marketing.  

We specialise in digital marketing for eCommerce and mobile app companies.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2017
Show all +
London, United Kingdom
headquarters
  • 2 Stephen Street
    London, LND W1T 1AN
    United Kingdom
other locations

Portfolio

Key clients: 
Durex Elvie The Run To Rough Runner Scholl Grace & Green JAFA Rugby Manager Hollabox GP Nutrition Brooklands Museum ExSeed Health Wombat Invest Auro FIt Snagtights Skinspace Fin NuroKor
A combination of creative, facebook advertising and marketing automation to drive over £300K in sales and £3M in pipeline value in under 2 months Image

A combination of creative, facebook advertising and marketing automation to drive over £300K in sales and £3M in pipeline value in under 2 months

We partnered with The Run To with the goal of driving sales for the luxury supercar driving event.

We prospecting high net worth audiences of Facebook driving leads for under £3.  Within 2 months sales were coming in and we increased their pipeline value to over £3,000,000.

Favoured straightened Oddbox's wonky marketing by executing a multi-channel performance marketing strategy, doubling their subscriptions within 30 days. Image

Favoured straightened Oddbox's wonky marketing by executing a multi-channel performance marketing strategy, doubling their subscriptions within 30 days.

Through performance marketing we scaled thier online subscription business increasing their subscriptions by 107% and increasing their conversion rate by 67%.

Elvie: Revolutionising FemTech marketing. Image

Elvie: Revolutionising FemTech marketing.

The Problem

After a successful launch and some PR traction, the direct sales from the website had begun to decline. Advertising was not performing, meaning the campaigns were not ROI positive. With this being one of the most important channels for driving sales, it was evident that this needed to be fixed, and quickly.

The Solution

Favoured developed a multi-channel performance marketing strategy with

the goal of identifying the top performing themes, creatives, copy, audiences and channels.

After weeks of rigorous testing, we found the formula for scaling to maximising sales at the best possible price.

Driving over 10,000 London-based active users for event discovery app, Hollabox Image

Driving over 10,000 London-based active users for event discovery app, Hollabox

We stepped in to create a paid acquisition strategy for Hollabox and delivered the app installs & active users they needed to raise over £ |00K in additional investment.

 

Reviews

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Production Graphics for Large Media Company

"The team at Favoured delivers beautiful material that amplifies our ideas."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
2015 - Ongoing
Project summary: 

In an ongoing relationship, Favoured assists with various graphic and video production projects. Along with editing footage and creating logos, their team performs 3D animation services.

The Reviewer
 
5,000 - 10,000 Employees
 
Netherlands
Aniello de Santi
Sr. Global Development Producer, Endemol Shine Group
 
Verified
The Review
Feedback summary: 

Favoured meets expectations, crafting high-quality design work that has benefitted business. Their responsive approach is complemented by their creative workflow and style. Customers can expect a personal connection to their team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the senior global development producer at Endemol Shine Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We needed assistance with video and graphic production.

SOLUTION

What was the scope of their involvement?

We hired Favoured to help with pitching material. From doing actual edits to the footage, their team is involved. They also assist with 3D animation. We can give them an idea, and they can produce the 3D model of it.

Usually, a project starts with a brief, and then there’s constant collaboration and feedback involved. We send their team a brief, and then they send us drafts, which we give notes on. We usually go through three or four rounds.

One of our projects was for MTV Europe, where they created graphics for pitch materials and the actual show. For the tv show, they helped with a graphics package that included a logo and other design accents.

What is the team composition?

My main point of contact is Andy (Content Director, Favoured). I go straight to him, but he also has a team.

How did you come to work with Favoured?

We found them through word of mouth.

How much have you invested with them?

We spent between £5,000– £10,000 per year (approximately $8,500–$17,000 USD).

What is the status of this engagement?

Our engagement with Favoured started in 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team at Favoured delivers beautiful material that amplifies our ideas. They’ve had a strong impact on our business. I always recommend Favoured to my peers, never receiving any complaints.

How did Favoured perform from a project management standpoint?

Along with being responsive, their team takes great notes and hits deadlines.

What did you find most impressive about them?

I appreciate that they’re not a massive company. Their team cares about their clients. It’s also more personal of an engagement because they don’t use a template for every customer.

Are there any areas they could improve?

They could improve their relationship with feedback. We also have to get better with it as well. Sometimes an email has to be read three times to see every single thing.

Do you have any advice for potential customers?

Clients should be clear in briefs if they want a clear product. If you don’t visually know what you want, let them run with it because their team is flowing with creative ideas.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Obstacle Event Company

"They have taken ownership of our campaigns, which shows the level of trust we have placed in them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Favoured created digital marketing campaigns across multiple avenues to drive up brand awareness and ticket sales for an obstacle event company.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Thorfinn Armstrong
Director, Rough Runner
 
Verified
The Review
Feedback summary: 

Favoured remains the client's digital marketing partner of record, having increased its ad spend ROI by 25% within a single quarter. The team leads a highly transparent workflow using software tools to facilitate campaigns and manage client communication.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a Co-Founder of Rough Runner, the UK's only game show-inspired obstacle event series. We deliver sports events to c.30,000 participants per year

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

We turned to Favoured to help us create campaign strategies for our entire digital presence - from social media, to websites, to email comms, data gathering, analysis and more. In a nutshell, to outsource our marketing needs.

What were your goals for this project?

We have been looking to drive brand awareness across the UK, increase ticket sales to our events and carve out and defend our niche in the sector.

SOLUTION

How did you select this vendor?

They approached us in a very novel, compelling way. It was this direct but clever approach that told us that this was an agency who were a bit different, and could find new ways of cutting through the advertising noise to deliver impactful messages to our millions of potential customers. After a few calls and meetings, we were convinced that this was the agency to deliver for us.

Describe the scope of their work in detail.

We started out in a discovery phase, spending time assessing the market, current strategies, past performance, new avenues and opportunities, and with that knowledge created overarching strategies to cover the priorities. Favoured then got on with the work, and we continue to meet up weekly to analyse performance and pivot where needed.

What was the team composition?

We've worked with the owner of the agency and his senior team on a regular basis. This has been a breath of fresh air, especially compared to agencies we've worked with in the past, where senior account management is non-existent, or just incredibly expensive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have taken ownership of our campaigns, which shows the level of trust we have placed in them. Within the first quarter of taken over the key ad accounts, they had increased our ROI by 25%, at significant levels of spend.

How effective was the workflow between your team and theirs?

Very effective. We have used multiple platforms to communicate and manage workflows, including Slack, Whatsapp, email and Trello. In the end, we've settled on Whatsapp as the most effective. They are VERY responsive, and even at weekends and in the evenings they are reaching out to us to let us know if there's anything urgent that needs doing (e.g. if something isn't working as it should be).

What did you find most impressive about this company?

I was very impressed by their 'tech stack'. Novel use of systems and platforms working in sync with each other to create automated yet personalised messaging, with vast scope and far greater results than we've seen through more traditional means. The senior level of contact, and out of normal hours attention is also a complete revelation.

Are there any areas for improvement?

There's always room for improvement with anything! Generally we're very satisfied with the work they've done with us, but if I'm being picky, the creative input could be improved, as opposed to simply focusing on the targeting and delivery of the existing creative.

5.0
Overall Score Fantastic work, priced below industry standards, delivered by senior minds, with excellent communication.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Perfect. Weekly meetings that have only ever been missed on our account, not theirs!
  • 5.0 Cost
    Value / within estimates
    Far, far less than what we've paid before for work that's taken care of at a more senior level.
  • 5.0 Quality
    Service & deliverables
    Expert knowledge of all relevant channels, with their finger on the pulse to new changes that'll affect our communications.
  • 5.0 NPS
    Willing to refer
    A;ready referred them to multiple people, some of whom are now their clients!

Multi-Channel Marketing for Sports Platform

"They were performance-and data-driven, beyond anyone I’d worked with before."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Favoured provides ongoing marketing services to optimize advertising channels for a mobile app. This has included audience research across social networks.

The Reviewer
 
2-10 Employees
 
London, United Kingdom
CEO, Sports Platform
 
Verified
The Review
Feedback summary: 

Due to the vendor's support, the solution was downloaded 16,000 times across various channels. Favoured has provided valuable insight regarding messaging that resonates with the target audience. They are an attentive team with a transparent communication style.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of a company that’s making a mobile app for football fans. It gives them the latest news and commentary in one place. We identify what users like and personalize it for them.

We aggregate news, bring it all into one place and break it down into bite-sized chunks. We look at what users are clicking on, and we personalize the feed for them. We also give users the ability to interact with each other. The app is available natively for Android and iOS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We were looking at growing our user base by learning and testing different channels—learning what worked, optimizing, and ultimately determining what our course of acquisition would be.

SOLUTION

What was the scope of their involvement?

Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as learn what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective. 

Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through several ads to learn how to position the app on the market and what would resonate with users better. We wanted to learn how we could grab their attention and ultimately get them to download our app.

We determined our cost-per-acquisition, when to target our audience,  and, ultimately, when we’d win and when we’d lose.

What is the team composition?

We worked with four people from their team, including a project manager.

How did you come to work with Favoured?

We’d worked with George (Co-Founder, Favoured) in a freelance capacity before. 

We had a full review process with three different suppliers about what we wanted to do. In the end, Favoured came out on top by a long way, both in terms of price and their agile abilities.

How much have you invested with them?

Their cost so far has been around $25,000.

What is the status of this engagement?

We started working with Favoured in May 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Favoured’s work has resulted in 16,000 downloads in the UK across different channels. We learned fantastic insights around which channels will work. We learned that advertising around some more niche areas and using bespoke messaging would be a real win for us.

How did Favoured perform from a project management standpoint?

They held our hands throughout the entire project, and they were fantastic about making sure we were set up in the right manner. We had weekly update calls to discuss progress and optimize based on what was and wasn’t working. It was a great process for our team.

What did you find most impressive about them?

They were performance-and data-driven, beyond anyone I’d worked with before. We went to them with a brief listing of the results we wanted, and we’ve achieved those results. 

They were very honest about what they could and couldn’t achieve and told us what they thought would be a challenge. Favoured was always honest when they thought they couldn’t achieve something within a certain timeframe or budget. This was a key part of the whole relationship.

Are there any areas they could improve?

Some things in marketing work and some don’t, and we have to realize that. We did spend time in areas that didn’t perform, but they ultimately delivered what we said on the brief. So, we’re happy.

Do you have any advice for future clients of theirs?

This is related to the client company, rather than the marketing provider. It’s important to run at a pace that’s in line with your own team. We have fulltime designers and social media people, so, when we needed to create new content, we could do it quite quickly. Some people don’t have that ability and need to make sure they have a good amount of creative ready to test. Otherwise, it can be a bit of a bottleneck in the process. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer