Helping Ambitious Companies Drive Results Online.

We're Favoured.

A results-driven performance marketing agency based in London

We live & breath to deliver fantastic results for our clients through best in class performance-driven marketing.  

We specialise in digital marketing for eCommerce and mobile app companies.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2017
Show all +
London, United Kingdom
headquarters
  • 2 Stephen Street
    London, LND W1T 1AN
    United Kingdom
other locations

Portfolio

Key clients: 

Elvie, The Run To, Rough Runner, Grace & Green, JAFA, Rugby Manager, Hollabox, GP Nutrition, Brooklands Museum, ExSeed Health, Wombat Invest.

A combination of creative, facebook advertising and marketing automation to drive over £300K in sales and £3M in pipeline value in under 2 months Image

A combination of creative, facebook advertising and marketing automation to drive over £300K in sales and £3M in pipeline value in under 2 months

We partnered with The Run To with the goal of driving sales for the luxury supercar driving event.

We prospecting high net worth audiences of Facebook driving leads for under £3.  Within 2 months sales were coming in and we increased their pipeline value to over £3,000,000.

Favoured straightened Oddbox's wonky marketing by executing a multi-channel performance marketing strategy, doubling their subscriptions within 30 days. Image

Favoured straightened Oddbox's wonky marketing by executing a multi-channel performance marketing strategy, doubling their subscriptions within 30 days.

Through performance marketing we scaled thier online subscription business increasing their subscriptions by 107% and increasing their conversion rate by 67%.

Elvie: Revolutionising FemTech marketing. Image

Elvie: Revolutionising FemTech marketing.

The Problem

After a successful launch and some PR traction, the direct sales from the website had begun to decline. Advertising was not performing, meaning the campaigns were not ROI positive. With this being one of the most important channels for driving sales, it was evident that this needed to be fixed, and quickly.

The Solution

Favoured developed a multi-channel performance marketing strategy with

the goal of identifying the top performing themes, creatives, copy, audiences and channels.

After weeks of rigorous testing, we found the formula for scaling to maximising sales at the best possible price.

Driving over 10,000 London-based active users for event discovery app, Hollabox Image

Driving over 10,000 London-based active users for event discovery app, Hollabox

We stepped in to create a paid acquisition strategy for Hollabox and delivered the app installs & active users they needed to raise over £ |00K in additional investment.

 

Reviews

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Multi-Channel Marketing for Sports Platform

"They were performance-and data-driven, beyond anyone I’d worked with before."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

Favoured provides ongoing marketing services to optimize advertising channels for a mobile app. This has included audience research across social networks.

The Reviewer
 
2-10 Employees
 
London, United Kingdom
CEO, Sports Platform
 
Verified
The Review
Feedback summary: 

Due to the vendor's support, the solution was downloaded 16,000 times across various channels. Favoured has provided valuable insight regarding messaging that resonates with the target audience. They are an attentive team with a transparent communication style.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of a company that’s making a mobile app for football fans. It gives them the latest news and commentary in one place. We identify what users like and personalize it for them.

We aggregate news, bring it all into one place and break it down into bite-sized chunks. We look at what users are clicking on, and we personalize the feed for them. We also give users the ability to interact with each other. The app is available natively for Android and iOS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We were looking at growing our user base by learning and testing different channels—learning what worked, optimizing, and ultimately determining what our course of acquisition would be.

SOLUTION

What was the scope of their involvement?

Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as learn what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective. 

Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through several ads to learn how to position the app on the market and what would resonate with users better. We wanted to learn how we could grab their attention and ultimately get them to download our app.

We determined our cost-per-acquisition, when to target our audience,  and, ultimately, when we’d win and when we’d lose.

What is the team composition?

We worked with four people from their team, including a project manager.

How did you come to work with Favoured?

We’d worked with George (Co-Founder, Favoured) in a freelance capacity before. 

We had a full review process with three different suppliers about what we wanted to do. In the end, Favoured came out on top by a long way, both in terms of price and their agile abilities.

How much have you invested with them?

Their cost so far has been around $25,000.

What is the status of this engagement?

We started working with Favoured in May 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Favoured’s work has resulted in 16,000 downloads in the UK across different channels. We learned fantastic insights around which channels will work. We learned that advertising around some more niche areas and using bespoke messaging would be a real win for us.

How did Favoured perform from a project management standpoint?

They held our hands throughout the entire project, and they were fantastic about making sure we were set up in the right manner. We had weekly update calls to discuss progress and optimize based on what was and wasn’t working. It was a great process for our team.

What did you find most impressive about them?

They were performance-and data-driven, beyond anyone I’d worked with before. We went to them with a brief listing of the results we wanted, and we’ve achieved those results. 

They were very honest about what they could and couldn’t achieve and told us what they thought would be a challenge. Favoured was always honest when they thought they couldn’t achieve something within a certain timeframe or budget. This was a key part of the whole relationship.

Are there any areas they could improve?

Some things in marketing work and some don’t, and we have to realize that. We did spend time in areas that didn’t perform, but they ultimately delivered what we said on the brief. So, we’re happy.

Do you have any advice for future clients of theirs?

This is related to the client company, rather than the marketing provider. It’s important to run at a pace that’s in line with your own team. We have fulltime designers and social media people, so, when we needed to create new content, we could do it quite quickly. Some people don’t have that ability and need to make sure they have a good amount of creative ready to test. Otherwise, it can be a bit of a bottleneck in the process. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer