Favoured

BACKGROUND

Please describe your company and your position there.

As CMO of a new app offering, we were keen to embrace a structured and disciplined marketing approach, with experts

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured, and what were your goals?

A digital marketing strategy focused on app downloads. We needed to hit a specifci number of downloads for a target CPI.

SOLUTION

How did you select this vendor and what were the deciding factors?

Favoured are experts in app marketing and are prepared to work with start-ups at affordable rates.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The delivered the marketing strategy - the recruitment programme, the activation and reactivation strategy and all collateral.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a range of their experts acros the spectrum to deliver best advice in each area.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hit better than expected CPI figures within our strategy (<£2). We had click through rates of over 60% on our user emails. We made really good progres with our stated aims.

How effective was the workflow between your team and theirs?

Really effective. They were super responsive and worked fluently as a team.

What did you find most impressive or unique about this company?

They were able to help us across every aspect. They made smart recommentations and responded well to feedback. They really understood the task and the right way to deliver results.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

Small health & fitness app; CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

Favoured managed UA and helped us with a re-brand

What were your goals for this project?

We aimed to improve the product and its ROI on paid channels.

SOLUTION

How did you select Favoured?

I interviewed the leading app marketing companies and landed on Favoured.

Describe the scope of their work in detail.

Favoured helped me manage FB, Google, and Apple Search accounts, improve MOFU analytics, and re-design the app.

What was the team composition?

There are several experts in a range of marketing areas, 12 total.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a good looking new app icon and in-app design. Our Apple Search ads improved dramatically and creative strategy was refined. Overall clearer direction on marketing direction.

How effective was the workflow between your team and theirs?

We collaborated weekly on a regular basis.

What did you find most impressive about this company?

The team has especially talented and collaborative designers. They know the ins and outs of app analytics.

Are there any areas for improvement?

As they continue to scale, communication will be key between departments like UA and creative.