Favoured

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CEO of a company that’s making a mobile app for football fans. It gives them the latest news and commentary in one place. We identify what users like and personalize it for them.

We aggregate news, bring it all into one place and break it down into bite-sized chunks. We look at what users are clicking on, and we personalize the feed for them. We also give users the ability to interact with each other. The app is available natively for Android and iOS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Favoured?

We were looking at growing our user base by learning and testing different channels—learning what worked, optimizing, and ultimately determining what our course of acquisition would be.

SOLUTION

What was the scope of their involvement?

Favoured handled the marketing side of our business. We wanted to gain a minimum of 10,000 new users, as well as learn what digital channels worked best, what our cost per acquisition was, and what would best resonate with users from a messaging perspective. 

Those were all things we tested with Favoured by using ads on Facebook, Instagram, Google Play, App Store, Twitter, and Reddit. We went through several ads to learn how to position the app on the market and what would resonate with users better. We wanted to learn how we could grab their attention and ultimately get them to download our app.

We determined our cost-per-acquisition, when to target our audience,  and, ultimately, when we’d win and when we’d lose.

What is the team composition?

We worked with four people from their team, including a project manager.

How did you come to work with Favoured?

We’d worked with George (Co-Founder, Favoured) in a freelance capacity before. 

We had a full review process with three different suppliers about what we wanted to do. In the end, Favoured came out on top by a long way, both in terms of price and their agile abilities.

How much have you invested with them?

Their cost so far has been around $25,000.

What is the status of this engagement?

We started working with Favoured in May 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Favoured’s work has resulted in 16,000 downloads in the UK across different channels. We learned fantastic insights around which channels will work. We learned that advertising around some more niche areas and using bespoke messaging would be a real win for us.

How did Favoured perform from a project management standpoint?

They held our hands throughout the entire project, and they were fantastic about making sure we were set up in the right manner. We had weekly update calls to discuss progress and optimize based on what was and wasn’t working. It was a great process for our team.

What did you find most impressive about them?

They were performance-and data-driven, beyond anyone I’d worked with before. We went to them with a brief listing of the results we wanted, and we’ve achieved those results. 

They were very honest about what they could and couldn’t achieve and told us what they thought would be a challenge. Favoured was always honest when they thought they couldn’t achieve something within a certain timeframe or budget. This was a key part of the whole relationship.

Are there any areas they could improve?

Some things in marketing work and some don’t, and we have to realize that. We did spend time in areas that didn’t perform, but they ultimately delivered what we said on the brief. So, we’re happy.

Do you have any advice for future clients of theirs?

This is related to the client company, rather than the marketing provider. It’s important to run at a pace that’s in line with your own team. We have fulltime designers and social media people, so, when we needed to create new content, we could do it quite quickly. Some people don’t have that ability and need to make sure they have a good amount of creative ready to test. Otherwise, it can be a bit of a bottleneck in the process. 

BACKGROUND

Please describe your company and position.

I am the CEO of Clubbie

Describe what your company does in a single sentence.

We build technology for grassroots sports teams

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Increase userbase
• Increase user retention

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

High ratings

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Top of funnel
• Middle of funnel
• Creative work for our ad campaigns

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Total users
• Total teams onboarded
• MAU
• DAU
• Returning users
• In-app activity
• Social media likes/views

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Favoured were excellent, they helped us to grow our userbase to over 20,000 users, and we started on around 1k users!

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Favoured delivered great creative work that really connected with our company.

Are there any areas for improvement or something Favoured could have done differently?

More proactive with middle of funnel work

BACKGROUND

Please describe your company and position.

I am the CEO of MiniFloat

Describe what your company does in a single sentence.

Production of life-saving devices

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• Marketing strategy development
• Market validation

SOLUTION

How did you find Favoured?

Online Search

Why did you select Favoured over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to validate our product with real market feedback. The landing site, static and video ads had to be created. The advertising campaign on Meta had to be set.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The advertising campaign that was developed and run by Favoured demonstrated the demand for our product. I believe that the very positive market response is due to the thorough and experienced approach of the Favoured team, along with the inherent qualities of the product.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Favoured team was always there for any questions, concerns, or corrections.

What was your primary form of communication with Favoured?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Great communication. Professional people at every task.

Are there any areas for improvement or something Favoured could have done differently?

no, so far

BACKGROUND

Please describe your company and position.

Yoello is a technology company that operates in the hospitality sector; we provide solutions for consumers to order at table or pay at table during the dining experience.

Describe what your company does in a single sentence.

We power guest experience in hospitality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

The business has an operational marketing strategy that needs to be streamlined, updated and aligned with expectations. 

SOLUTION

How did you find Favoured? Select all that apply.

• Online Search
• Referral

Why did you select Favoured over others? Select all that apply.

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Favoured were assigned to this project?

• 2-5

Describe the scope of work in detail. Please include a summary of key deliverables.

• Review current marketing strategy
• Craft a new strategy that focuses on performance marketing to generate new leads for our business. 
• Leverage existing channels, Social, Google, Website
• Bring new channels and ideas to the table

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Number of leads generated
• Number of conversions into paying customers
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Favoured were exceptional at taking the time to understand our business needs and craft the solution around our fast-paced business. They also supported with ad-hoc requirements, and communication was flawless over Slack. Turnaround time was efficient, and Sam was brilliant as our account manager.

What was your primary form of communication with the service provider?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to over-deliver and go the extra mile!

Are there any areas for improvement or something Favoured could have done differently?

None

BACKGROUND

Please describe your company and position.

We're a trade DIY supplies and distribution company and the owner of the Amtech brand. In my role as Head of Marketing, I am responsible for B2B and B2C e-commerce, as well as in-house design and marketing.

Describe what your company does in a single sentence. 

We manufacture and distribute Amtech DIY products across B2B and D2C channels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

Full funnel content that is measured and optimised across the digital path-to-purchase.

SOLUTION

How did you find Favoured?

Ingenuity

Why did you select Favoured over others?

Broad content marketing capability and co-founders' experience and knowledge.

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End-to-end management and build of a new visual identity, transactional D2C website and content to drive traffic and awareness. Media planning and optimisation of content, UI and UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly traffic, dwell time and conversion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have a fluid and responsive approach to project management.

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

We appreciated their ability and speed to generate full spectrum UGC.

Are there any areas for improvement or something Favoured could have done differently?

Improve internal communication for more efficient and reliable alignment.

BACKGROUND

Please describe your company and position.

I am the Senior Creative Artworker at Currys of Currys plc

Describe what your company does in a single sentence.

We are Currys. One team with one shared passion: helping everyone enjoy amazing technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Favoured to accomplish?

• We hired Favoured to boost our app downloads and increase online sales, which they successfully achieved

SOLUTION

How did you find Favoured?

• Referral
• Clutch Site

Why did you select Favoured over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Favoured were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Favoured delivered a comprehensive strategy that include user engagement campaigns, app optimization, and boosted sales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thier efforts increased our online sales by 50%, improved user engagement, and boosted app download

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Impeccable project management, on-time delivery, and responsive to our needs. Impressed!

What was your primary form of communication with Favoured?

Virtual Meeting

What did you find most impressive or unique about this company?

Their innovative strategies and data-driven approach were truly impressive, boosting our online presence and sales.

Are there any areas for improvement or something Favoured could have done differently?

Favoured's mobile and app marketing service significantly boosted our retail business. Their expertise delivered excellent results. To improve, more detailed performance metrics would be helpful

BACKGROUND

Please describe your company and your position there.

I am the product manager for a product design company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured, and what were your goals?

We hired Favoured to launch our marketing efforts for our first app, Stitch. The goal was to reach maximum brand awareness and start building a community on the app

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed with 10 different marketing companies and Favoured stood out to us as they showed a creative understanding of how the industry works and approaching it with fresh innovative ideas.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The goal was to use softwares such as: Segment, Customer.io, MixPanel, FireBase, AppsRadar to track the analytics of the marketing efforts done by Favoured. We were in an experimental phase of figuring out the best way to market our app as this was the first marketing efforts done for Stitch.

How many resources from the vendor's team worked with you, and what were their positions?

10+, the provided us with the full shabang, content creators for social media platforms, copywriters, designers, video editors and a manager. All of whom were fantastic and very well experienced in their field.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Favoured had instrumented us with all the right tools to market our app properly and had provided fantastic insight on where we need to focus our efforts to improve retention on our app to allow the marketing efforts to be even more effective.

How effective was the workflow between your team and theirs?

We had a meeting once a week to catch up on all the work done between each week. Their communication and workflow was seamless and a pleasure to work with.

What did you find most impressive or unique about this company?

They’re a one-stop shop for any marketing efforts.

Are there any areas for improvement or something they could have done differently?

Genuinely, no - they were all round fantastic.

BACKGROUND

Please describe your company and your position there.

As CMO of a new app offering, we were keen to embrace a structured and disciplined marketing approach, with experts

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured, and what were your goals?

A digital marketing strategy focused on app downloads. We needed to hit a specifci number of downloads for a target CPI.

SOLUTION

How did you select this vendor and what were the deciding factors?

Favoured are experts in app marketing and are prepared to work with start-ups at affordable rates.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The delivered the marketing strategy - the recruitment programme, the activation and reactivation strategy and all collateral.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a range of their experts acros the spectrum to deliver best advice in each area.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We hit better than expected CPI figures within our strategy (<£2). We had click through rates of over 60% on our user emails. We made really good progres with our stated aims.

How effective was the workflow between your team and theirs?

Really effective. They were super responsive and worked fluently as a team.

What did you find most impressive or unique about this company?

They were able to help us across every aspect. They made smart recommentations and responded well to feedback. They really understood the task and the right way to deliver results.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

Small health & fitness app; CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Favoured?

Favoured managed UA and helped us with a re-brand

What were your goals for this project?

We aimed to improve the product and its ROI on paid channels.

SOLUTION

How did you select Favoured?

I interviewed the leading app marketing companies and landed on Favoured.

Describe the scope of their work in detail.

Favoured helped me manage FB, Google, and Apple Search accounts, improve MOFU analytics, and re-design the app.

What was the team composition?

There are several experts in a range of marketing areas, 12 total.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a good looking new app icon and in-app design. Our Apple Search ads improved dramatically and creative strategy was refined. Overall clearer direction on marketing direction.

How effective was the workflow between your team and theirs?

We collaborated weekly on a regular basis.

What did you find most impressive about this company?

The team has especially talented and collaborative designers. They know the ins and outs of app analytics.

Are there any areas for improvement?

As they continue to scale, communication will be key between departments like UA and creative.