Integrated Digital Marketing Agency
WE CRAFT, DESIGN, CUSTOMISE, BUILD, CONNECT, TEST, ATTRACT AND CONVERT.
Over the past 20 years, our work has relied on expertise, flexibility and a willingness to find the best solutions.
If it’s by Propeller, you can be sure of two things; it was created by the best people and implemented using the best technology. Our specialists offer support, direction and creativity to give you that competitive edge.
You can - and should - always expect nothing less than creative, high-quality, collaborative work that we’re proud to put our name on.
LET’S MAKE SOMETHING GREAT!
What we offer:
CREATE:
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UX,UI Design
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Web Development
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eCommerce Development
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Shopify & Shopify Plus
CONNECT:
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eCommerce and Shopify
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Booking and Membership
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Integration 3rd parties
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Digital Growth
CONVERT:
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Search Engine Optimisation
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Performance
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Online Content
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Social Media
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Digital Marketing & Strategy
FRAMEWORK & CMS:
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Wordpress
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Wordpress Headless
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API development
PROGRAMMING & SCRIPTING:
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PHP
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React/Next JS
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Other programming and scripting languages
3 Languages
- English
- French
- Italian

headquarters
other locations
Focus
Portfolio
Azzuri Restaurant Group, Twinings, Young's Pubs, MWELL - Kellogg's, Wahaca, Boy Smells, Celtic Collection, Freestream, Art Partner, Location Department, JW Lees, Barrafina, Withersworldwide, Hippo Inns, Mortimer House, SUSHI SAMBA, Tivoli Audio, Birch, Q Hotels, Mylands, Epi 1959, Amerifine, Collegiate, KX, Southbank Place, Private Suite, Home House, Island Poke

Shopify Plus store for Twinings
As part of a pivot from the more traditional cuppa to a focus on the health and wellbeing benefits of tea, Propeller worked in depth with Twinings and Associated British Foods to fully understand the brand objectives; and how that would impact the design of a new, more modern website.
The team at Propeller proudly delivered all UX, design and digital development in collaboration with the iconic British tea brand. Ease of use was balanced with adopting an emotional connection with the brand and its commitment to being a key part of a customers’ healthy lifestyle.
The process included reorganising navigation menus and categories we believed customers wanted and needed. From drop down boxes to clear copywriting, we knew product information was key, but it needed to be easily accessible without overwhelming the customer or the page.
Backed by beautiful design, with a health-focused approach and leading e-commerce technology, the Twinings Shopify Plus store resulted in a 40% increase in conversion.

A leading Japanese sports drink on Shopify
Long known as Japan's favourite hydration drink, Pocari Sweat just launched with Propeller on @shopify for the US Market! It's a perfect aquatic blend of 5 electrolytes, perfect for major workouts and hot summer days.
Propeller created a custom theme driven store on Shopify. We connected it with their epic new video campaign via totally controllable landing pages. As ever we're converting their website into an immersive destination to shop online and build relationships with a growing following.
Packed with SEO friendly content explaining the unique benefits of the drink, we know it's going to conquer the US this year.
PS Check out the timeline for some great vintage packaging shots 🌊 🚅💧

Elevating your intimate world with Boy Smells
Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual.
Propeller launched a new and much bigger world of Boy Smells on Shopify Plus , with Phidel Digital and the very talented Creative Director Chris Miller on visuals.
Our role included:
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The creation of a bespoke UX driven store on Shopify Plus. As well as custom landing pages for brand story, candle care & benefits and collaborator Q&As.
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Expansive product browsing including quick shop & an ‘olfactor’ explaining the scent experience on PDP.
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Connected with leading tools including Yotpo, Klaviyo & Gorgias for maximum customer opportunity optimisation.
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Conversion of their startup based theme to a fully fledged eCommerce flagship.
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A turnkey project solution run transatlantically between our London & NYC offices to service their Venice, California location.
The new store has generated major year on year growth in both sales and traffic.Watch this space for a new gifting and promotional suite coming BFCM 2021.
Shop here now www.boysmells.com

The digital experience for Mortimer House
As part of our ongoing partnership with Maslow’s, we are pleased to share the new website for Mortimer House members club, following the launch of the Mortimer House Kitchen website earlier in the year.
Located in the heart of Fitzrovia, the six-storey Art Deco building is home to the Members Club with the neighbourhood restaurant, bar and terrace house on the ground floor.
The new members club website showcases the full suite of services available at the club, including its workspace, wellbeing offering and members events, whilst the restaurant website enables members and the public alike to browse menus and book tables.
Propeller’s role
Our UX / UI team created a design reflective of the club’s atmosphere. This featured the bespoke brand illustrations.
Propeller’s tech team connected the restaurant and members club, balancing out the unique user experiences for members and non-members.
Overall we worked to convert their online experience into an immersive and scalable experience for a variety of audiences.
These are the first of a number of sites we are launching for the leading group of eateries and members clubs.
Other key project deliverables included:
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Collaboration with branding & design gurus Everything in between
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Crafting a futureproofed WordPress CMS.
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Sectional landing pages and bespoke mobile experience.
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Turnkey content deployment.
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SEO and content planning to grow brand awareness and discovery
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Nexedus integration for seamless tracking UX for members
Find out more about how you can collaborate, create and unwind in the heart of Fitzrovia at mortimerhouse.com or book your table today at mortimerhousekitchen.com

Shared web experience for Tŷ Hotels
For Ty Hotels, a platform to help each one of their luxury hotels stand out.
As part of an on-going partnership between Propeller and Celtic Collection, we transformed their previous collective site into seven stand alone sites. Each one showcasing the luxury hotels and groups that form the historic Celtic Collection.
Celtic’s branch of premium, budget-friendly spaces, Ty Hotels was launched with a new website that included an easy booking platform and allowed customers to find out more about upcoming Ty Hotel launches in Milford Waterfront and Newport.
Ty Hotels sits within its own unique brand and design elements, with a nod to Celtic Collection's history but for a modern audience who want accessible luxury.

A new chapter for Celtic Collection:Parkgate Hotel
The start of the digital transformation partnership between Propeller and Celtic Collection.
The Celtic Collection have started a new chapter with the unveiling of a new luxury hotel, The Parkgate, and to coincide with the opening we have recently launched their new website.
About The Celtic Collection
The Celtic Collection, a prestigious family of experience-focused UK business and leisure destinations, has launched the latest property in its portfolio, The Parkgate Hotel in Cardiff which opened its doors to business and leisure guests in October 2021.
Housed in original heritage buildings that once housed the city's head post office and county court, the 170-bedroom Parkgate Hotel marries stylish innovation with the elegance of yesteryear in a city centre location.
The Parkgate Hotel
Located within touching distance of Principality Stadium, the home of Welsh rugby, The Parkgate Hotel is Cardiff's finest new luxury hotel. Echoing all the elegance and glamour of its historic setting, it's home to a hotel, spa, restaurant and bar.
Propeller’s role
Creating a brochure site showcasing the luxury hotel, we connected it with their booking flow and a bespoke WordPress template. We worked to convert their online experience into a leading digital destination for staying in the heart of Wales.
Other key project deliverables included:
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Sectional landing pages and bespoke mobile experience
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SEO and content planning to grow brand awareness and discovery
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Turnkey content deployment
It's the first of a number of sites that we're launching for the leading hospitality group, The Celtic Collection – watch this space.
Book your stay, table or spa experience at theparkgatehotel.wales today.

Relaunching the digital presence for Skylight
We’re excited to share our new WordPress build for London’s most atmospheric skyline venues, Skylight. With sites in Tobacco Dock and Brixton, they were looking for a site experience that allowed for expansion.
The team worked to translate the brand online, with a digital design that reflects the onsite experience, highlights the parties and events proposition and streamlines bookings.
KEY PROJECT DELIVERABLES INCLUDED:
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Creation of a bespoke UX and design that reflect the individuality of the brand/venues,
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Connection via WordPress with advanced brand led landing pages using custom content blocks.
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Converting their site experience into one geared towards a multi venue structure for expansion.
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Additional SEO and content planning to grow brand awareness and discovery.
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Mobile first site for revellers on the go.
Embrace the extraordinary at Tobacco Dock and Peckham with their jaw-dropping vistas and fun-packed experiences by booking a table at skylightbars.com

A new online experience for Steyer Content
This week we launched a brand new WordPress website with Steyer Content, providing them with an easy to use platform that gives them the ability to update and post new content freely.
Who is Steyer Content?
Steyer Content is a full-service content company that partners with clients to make meaningful connections between people and information. Specialising in content strategy, writing, editing, designing, and video production, they’ve produced content for brands like Microsoft, Tesla and Google.
Propeller’s role
When creating the site, the Propeller tech and design teams developed highly customisable editorial pages to showcase the very best of their work. This, paired with service exploration pages that reflect the essence of what Steyer Content offers, provided them with a fresh, tailored final product.
The team also connected Steyer Content with Bullhorn, a recruiting and resourcing platform. The integration displays job listings and gives applicants the ability to apply directly through the website. Steyer can then access candidate information via the Bullhorn platform.
Key project deliverables
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Creating a design that breathes life into the site, using animations, punchy imagery and an effective structure.
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Connecting their content with a brand new WordPress build that is easy to use, with Bullhorn for job listings and applications
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Converting their site into a premium hub and events space for their B2B clients and artists alike.
Are you looking for a website refresh or something new? Get in touch today and together we can explore how Propeller can help with your project.

Aligning the KX digital experience
Having worked extensively with KX London, the state of the art gym, spa and health food restaurant within the private members club in the heart of Chelsea, we're so pleased to have relaunched a sleek, modern website with mobile strategy at its core. Continuing a decade long relationship with Propeller, our project team were pumped to be launching a new iteration of their site.
KEY PROJECT DELIVERABLES INCLUDED:
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Creating a bespoke UX and design that reflect the individuality of the club.
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Connecting the site to WordPress and integrated new features and functionalities to improve the member experience.
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We also completed an integration with Mindbody to ensure a more seamless booking journey for members and replace the legacy timetable and login area.
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Conversion of the site to a mobile first site creation
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Region library that allows full flexibility for content creation
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SEO and content planning to grow brand awareness and discovery.
Be sure to visit https://www.kxlife.co.uk/ and see why they have cemented their reputation at the forefront of excellence in personalised wellness.

Bringing Bistrot Pierre home with Shopify
Bistrot Pierre is a collection of unique bistrots serving delicious French classics and seasonal dishes with authentic, fresh ingredients.
We originally teamed up with Bistrot Pierre in 2019, working with Shopify to overhaul their website, amplifying the overall Bistrot experience and capturing the uniqueness of each of their restaurants. We optimised their online experience to increase conversion and the response since has been overwhelmingly positive.
We’ve expanded our partnership to bring the Bistrot experience to their customers’ homes. Using our Shopify expertise we launched Bistrot at Home, an online store to sell their curated French food boxes, for customers to enjoy Bistrot Pierres popular and signature dishes wherever they are.
Working on a tight timeline, we moved quickly from Shopify theme selection, to store implementation and deployment – all while ensuring the additional site worked cohesively with the existing Bistrot Pierre site and brand.
KEY PROJECT DELIVERABLES INCLUDED:
- Theme selection, customisation and installation of the Shopify store
- Product planning & set up to facilitate content entry of individual products
- Product management set up through Shopify
- Email notification development through the store
- Shopify CMS training for the Bistrot Pierre team

Sabine: the digital launch of an oasis in London
Propeller partnered with Sabine to launch their new, mobile first website built on WordPress, showcasing the recently opened venue.
Sabine is a sophisticated new rooftop bar near St Pauls, right in the heart of the City of London. An oasis in the middle of the city with a secret garden and heated outdoor terrace, it’s perfect for after work drinks to weekend lounging.
For the launch of the brand and website, we translated brand assets to create a contemporary digital design, showing off their key offerings of spectacular cocktails and views of St Paul’s in order to drive brand awareness and bookings for the new space.
We developed a future proofed solution for Sabine, with WordPress at the core. Building on WordPress provides the team at Sabine with a fully customisable design that is SEO friendly, mobile optimised and delivers high performance.
KEY PROJECT DELIVERABLES INCLUDED:
- Bespoke UX and design that reflect the individuality of the brand/venue.
- Advanced brand led landing pages using custom content blocks.
- SEO and content planning to grow brand awareness and discovery.
- Mobile first site creation

Reimagining the Mylands House of Colour
Propeller partnered with the team at Mylands and Shopify Plus to transform their digital store.
Mylands knowledge, expertise and dedication have earned them a reputation amongst the most discerning and demanding clientele.
Established in 1884, Mylands is Britain’s oldest family-owned and run paint and polishes manufacturer. Over four generations, they have quietly but proudly crafted quality paints and wood finishes in Lambeth, South London. Originally supplied to trade only, Mylands has been a best kept secret amongst interior design professionals and scenic artists for over 130 years.
In 1985, Mylands was awarded the ultimate seal of approval, a Royal Warrant and it was important for the project to share the rich history and premium quality of the brand through digital storytelling. As the brand has transitioned to be available direct to consumer, the digital experience required an update to reflect the wealth of knowledge and experience that could be shared.
Our design showcases their beautiful array of high quality paints and an inspiration library packed with pandemic friendly home styling images. The ability for customers to have access to industry expertise through the tips section of the website helps to replicate the in-store experience and ensure a personalised experience through online channels.
Key deliverables include:
- A showroom built on Shopify Plus.
- Editorial style sections with strong eCommerce UX.
- The ability to browse by room type.
- ‘House of Colour’ – engage with a breadth of examples of how to for coating your home in the most recent collections.
- Expansive product details pages offer full treatment advice and inspiration galleries.

Digital curation for Southbank Place
Southbank Place reflects and celebrates the pioneering spirit of its historic surroundings and required a digital presence commensurate with this.
Designed by a team of leading architects that bring a new standard of luxury to a life overlooking all that London has to offer, the digital representation of the properties had to be best in class to reflect the impeccable standards.
We were delighted to work on the launch of Southbank Place London, in collaboration with the incredibly talented team at Construct London who delivered the flawless brand proposition and the creative vision for the project.
The site reflects the exceptional lifestyle and prime riverside location. Digital storytelling elements were imperative to convey the high quality of the residences and the spectacular location and views. The legacy of architecture, innovation and design of the South Bank was also a key consideration in the design of the project as the new chapter of sophisticated city living that has been launched by the development.
To ensure that the sales team are able to deliver a best in class customer service aligned to the premium offering of Southbank Place, Propeller completed a
- Collaboration with branding & design gurus Construct London.
- WordPress brochure site showcases the luxury apartments.
- Sectional landing pages and bespoke mobile experience.
- Turnkey content deployment.
- SEO focus for high net worth property buyers.
- Salesforce integration for seamless tracking of all sales enquiries.

Extending the embodiment of ultra-luxury to Freestream’s digital presence
With a legacy built on their knowledge of every touchpoint of the art of aircraft, Propeller designed a new website for Freestream Aircraft to extend their embodiment of ultra-luxury to their digital touch points with the launch of their new website. Working with Phidel Digital we undertook a full digital rebrand and launch on WordPress.
A beyond bespoke offering required a highly customised website design to showcase their world class inventory, with each aircraft requiring their own hero page, as well as its own charter brochure. Their legacy of innovation, incredible turnkey design services and commitment to sustainability was highlighted through beautifully crafted landing pages
As world leading brokers and charter suppliers of private aircraft they needed a partner who could craft something exquisite and highly bespoke.
Key site elements included:
- Style guide components which they carried through to social presence and branding elements.
- Advanced listing pages for each aircraft, jet and helicopter to be easily understood and compared.
This features:
- Aircraft detail pages with focused sections for various plane interior explorations and video content.
- Sectional storytelling pages allowing Freestream to showcase their sustainability commitments and design services in detail.
Sarah Vespelt, VP and head of design, said of their collaboration with Propeller ‘“To be honest, we hit the jackpot with them. We continue to work with them because their support is so great.”
Discover more at Freestream.com

Launching MWELL in partnership with Kellogg's
To launch MWELL‘s new Microbiome powder, a super simple, plant-powered blend to feed your gut, we worked with the team to produce a site that was both engaging and educational for consumers.
With a custom quiz and digital storytelling packed with scientific know how and amazing recipes, there’s no excuse not to meet your perfect match and do good for your gut, so check out mwell.com to order yours direct to your door.
As Shopify Plus and Typeform partners we were well placed to offer full design and development services to Kellogg’s for this new product launch.
Key deliverables from Propeller included:
- Full D2C store launch via a bespoke theme on Shopify Plus.
- Includes both one time purchase and subscription payment options.
- API integration between Shopify Plus and Typeform. This links a customer’s responses to a health and nutrition based quiz to product recommendations.
- Fully branded and custom sectional driven storytelling within the Shopify Plus ecosystem.
- Delivery of educational content and landing pages around the science and benefits of a prebiotic dietary supplement.
- Inclusion of key botanical and brand graphical elements to make an impact for the new brand launching online.

Amerifine: The definitive home of American made luxury
Amerifine is an omni channel retail platform completely devoted to American made luxury. A curated collection of the finest American brands, all made in the US .
We partnered with them , in collaboration with Construct London who delivered the brand proposition and creative, to bring you the definitive home of American made luxury. Featuring over 40 brands and hundreds of beautiful products, the site is powered by Shopify Plus.
As Faye Mythen the founder described:
‘ We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it's something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same. ‘
With everything your heart could desire from fine jewellery and beauty products to grand pianos and apparel, the brand landing pages are filled with an unsurpassed collection of beautiful products.
Visit amerifine.com today and sign up to the Morgan club membership scheme to access early exclusives and limited delights, available only to members.
Key deliverables from Propeller include:
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Continuation of design following initial creative work provided by Construct London.
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Development of bespoke multi brand eCommerce theme on Shopify Plus.
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Bespoke setup of loyalty and reward scheme on Loyalty Lion ‘The Morgan Club’ including custom tiering and educational page design.
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Klaviyo integration and logic construction for integrated intelligent email campaigns.
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Gorgias customer service integration with chat and form tracking.
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Sophisticated Product Pages featuring specific vendor / brand content to explain the luxurious benefits of each product.
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Pre ordering and exclusive product access for integrated postal campaign and Morgan Club members.
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Advanced brand led landing pages using custom content blocks.

Showcasing the Cubitt House collection online
As part of our ongoing strategic partnership with Cubitt House, and building on the successful launch of their individual pub venue websites last year, we are proud to have also recently launched their central brand website showcasing the collection online. Their unique collection of iconic public houses, with a boutique hotel offering, in Central London deserved a new website to illustrate their best in class portfolio.
Our shared aim of the partnership is to elevate the Cubitt House brand online, exciting customers and potential employees about what the group offers, conveying the brand philosophy and highlighting the premium collection of venues and their USPs. We designed a site that was an aesthetic extension of the venue websites, that delivered an integrated approach from central website to local websites and vice versa.
With a strong focus on SEO, campaigns and sharing each of the individual venues USPs, digital storytelling was a key feature of the site to reflect the full proposition. This was particularly important to showcase the focus of Cubitt House on sustainability, provenance and their relationships with their food suppliers as one of their key F&B USPs. This will be supported through the ongoing production of SEO focused content through the new blog functionality.
Key objectives included:
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Implementation of a clear booking strategy for table, hotel and events bookings.
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Ensuring the cross selling of pubs and spaces across the estate.
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Clearly conveying different types of events and packages available.
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Incorporation of their CRM and loyalty strategy through the migration of the existing database to Propeller’s proprietary CRM platform and the development of preference centre and competition functionality to drive growth and engagement.
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Particular focus was to be made on expanding the visibility of the weddings, meetings and corporate packages that were available and communicating these offerings to the relevant target audiences.
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The site was also built to enable the digital activation of subsidiary parts of the business, including the gifting proposition and built with scalability and flexibility in mind to be able to incorporate future planned operational extensions.
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Operationally, it was also a key objective to promote recruitment, the employer brand and driving applications across the business which was supported with the ATS integration with Harri.
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SEO focused landing pages were developed utilising many of the digital storytelling elements to support in the promotion of key services, including weddings, meetings and parties, as well as seasonal campaign landing pages and new openings.
Check it out here at https://www.cubitthouse.co.uk/

Re-imagining artisan pizza delivery in London with Gallio Pizza
If ever there has been a time to be launching a delivery focused pizza concept, arguably 2020 has been prime time. With lockdown in full swing, we partnered with Gallio to launch their feel good pizza concept from their new Mediterranean dark kitchen concept.
Gallio initially focused on a delivery only concept to bring their innovative take on pizza to Londoners in lockdown however the site had to be built with the scalability and flexibility to be able to transition with the brands plans to add additional delivery locations, as well as plans to eventually open physical venues in addition to the delivery offering.
Given the timing of the launch of the new concept, it was imperative that the opening strategy was broken down into key areas to support the launch and build brand awareness, including a database growth strategy to facilitate ongoing communication with the growing community.
The site includes:
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Dual partnership for deliveries, directly through Gallio with Slerp and also with Deliveroo,
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Carefully planned UX and design / UI to ensure a clear user experience.
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Optimisation around showcasing the offering and guiding users through key areas of the site.
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WordPress CMS enabling the in-house team to have control over all areas of the site and the ability to amend all content and images on demand.
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Digital storytelling elements of the site for inspiration and ethos firmly rooted in the Mediterranean, where sharing fresh, healthy, vibrant and natural food is celebrated.
Check out their website https://www.galliopizza.com/ for a slice of the Mediterranean delivered to your door!

Launching Alessandra Rich’s global flagship store
Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.
It is a unique destination for the Alessandra Rich customer looking for apparel, jewellery & accessories direct from the brand. This has been carefully balanced with a premium brand experience – one that is ready to celebrate the 10 year anniversary of Alessandra Rich.
Being well versed in delivering sites aimed at discerning and well intended consumers, as an agency we appreciate the importance of making sure the thread, ethos and key brand message is not lost through the user journey.
A number of key functionality elements were incorporated into the site including
- Wishlists and premium size guides
- Pre-ordering to allow customers to register for upcoming seasons and place deposits on products.
- A product information management integration with Zedonk
- Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website.
Propeller delivered a conversion driven, seamless customer experience and a focus on digital storytelling. Have a browse of the latest collection at alessandrarich.com.

Making plant-based eating easy with Fullgreen’s D2C proposition
Never has it been more pressing for leading food brands to be selling online direct to consumers. With the significant shift in how brands customers engage with and purchase their products, particularly in the last six months, we have been bringing two decades of invaluable experience with hospitality and ecommerce to many of our clients in the food and beverage segment as they expand their D2C strategy.
Here’s some details about Fullgreen – it’s fair to say we’re big fans! :
- unique market position of being the only shelf-stable cauliflower rice product available globally,
- an expanding product range that now encompasses other long life riced veggies and breakfast items,
- The time was ripe for Fullgreen to take the next step with their digital proposition.
Propeller completed:
- a detailed Shopify theme customisation for Fullgreen
- This enables their brand to come alive online and to accurately reflect their identity in a way that would resonate with their core demographic.
- Utilising strong brand assets and translating these in a way that reflected their aesthetic online was equally important for their positioning for future B2B and wholesale partnerships as part of their wider strategy.
- Reflection of their retail distribution strategy through the implementation of the store locator to help customers find the product from Walmart to Waitrose.
- A recipe and blog sections of the site informs about the shelf-stable product range.
- The content sections of the site also convey how they are making plant-based eating easy with extensive blog and recipe content to enhance brand awareness and engagement.
In addition – Propeller’s Email work with Klaviyo:
- We delivered customised email flows from welcome series and order confirmations through to abandoned cart and post purchase flows,
- These include trigger and non-opener variants based on custom logic.
Check out fullgreen.co.uk to get your daily dose of nutrients to nourish the body & mind.

Multi territory digital evolution with Tivoli Audio
We launched the timeless, at home stereo designers on an experiential driven, multilingual and multi currency store for the USA, Australia, Great Britain, Italy and Nordics as part of the brands digital evolution on Shopify Plus.
Following a tech stack discovery, we delivered a highly bespoke theme customisation that included collection landing pages that detail their epic design quality and other key digital storytelling features including Spotify playlists. The store allows buyers to experience the products through both traditional technical detail presentation areas and experiential lifestyle content.
From the tech side, this evolution sees them migrate from a custom ecommerce platform to the enterprise leaders, Shopify Plus. Tivoli Audio had previously been using the custom solution for a less unified branded experience across their territories in EMEA and North America.
From the design and experience side, the brief hinged on delivering a site build that allowed them to tell their multimedia story to their millennial audience of discerning design junkies and fitness conscious music lovers!
In terms of our journey we undertook:
- Discovery phase to identify good substitute third party options where required.
- Full site design
- Development of a new library for storytelling and a separate ‘learn’ based product route.
- A theme delivered across their expansion stores.
- Content migration and internationalisation support.
- Testing and deployment.
Head of eCommerce Emmanuel Onuoha said of the project “They delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.”
Check out tivoliaudio.com for everything from the classics to the latest collaborations then sit back relax and turn up the music.

Accelerated digital transformation for LEON restaurant group
The Feed Britain store was launched by the LEON restaurant group to sell fresh produce, shelf goods and other food items in London during the pandemic. The site also incorporated a social impact element through the collection of donations for NHS workers at checkout.
There was a fulfilment restriction as deliveries were limited to specific London postcodes, which required the implementations of Shopify scripts to enable this and validate orders by postcode. We also partnered with Shopify partners Yotpo and Klaviyo to gather reviews and for flow driven, automated email campaigns.
The launch of the store was in response to the immediate and significant change in consumer needs with social distancing and lockdown measures being brought in across the UK. Fast decisions were made by the LEON restaurants team to evolve the brand and the offering to continue to deliver healthy and convenient food options through this new channel.
COVID-19 has created the need to pivot for a huge number of restaurant, food and beverage brands which has led to a significant acceleration of digital adoption in the delivery and direct to consumer segment. Consumer search trends and purchase behaviours changed virtually overnight but these behaviour changes have been gradually infiltrating the market over recent years as consumers interests and expectations have begun to shift in recent years with the growth of D2C and delivery platforms across a number of market segments.
Not only did the development of Feed Britain focus on the core values of the LEON restaurants brand but responded to communities needs in real time in terms of both consumer demand and support for the NHS through the donation capability of the site. The team took the opportunity to think big and transform their operation to match customer expectations in a new digital infrastructure.

A Wordpress digital relaunch with flavour
Fresh Mexican flavour online.
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We worked with Wahaca to create a fresh new website using their recently updated branding. With a focus on developing the content for each of their locations and making the site easily navigable, we launched the new Wahaca website earlier this year.
Nothing lost in translation
Nothing is more important for the Wahaca team than opening up the UK to the colours and flavours of Mexico. One of the primary aims of the project was the make the food as accessible as possible to their audience. Based on the popularity of their Instagram account we create a picture menu so users can really get a sense of each of Wahaca’s delicious dishes. Just a quick click through takes you to the full menu listing, complete with dietary filters and easy to navigate sub menus.
Driving conversions on mobile
With over 65% of traffic hitting the site being mobile we priorised the design of regions that would scale down beautifully, without losing the impact of the graphic and bold design. With locations throughout the UK, we know Wahaca’s users are on the go and looking for their nearest restaurant.

Bringing RX BAR to the UK with Shopify Plus
Launching the cult protein bar across the pond
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Bars for B2B & B2C
Built on Shopify Plus, we utilised Shopify’s custom checkout, Shopify Flows and Script Editor to give RXBAR wholesale functionality without cutting back on the look and feel of the website. With our Shopify expertise we enabled RXBAR to create custom B2B user groups with different pricing tiers, meaning they could get both the B2B and B2C side of their business up and running quickly.
Flexibility & Control
We worked with RXBAR to build a website that was both intuitive from a UX perspective and usable from a management perspective. With an array of regions, page templates and brand-focussed colour palette RXBAR can build out the pages they need, when they need them.

7 years of web development and booking optimisation for Zizzi
7 years of booming bookings.
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We developed a unique piece of tech to take the hassle out of booking a big table. Zizzi customers can invite guests, manage RSVPs, pre-book food and even make sure there’s a bottle of vino waiting on the table.
“Propeller are an outstanding agency with an incredibly talented and passionate team behind them. They continue to drive our business forward.”Bebe Oladipo, Azzurri
Tempting promotions:
We make it easy for the team at Zizzi to tempt more customers through their doors with vouchers, offers and promotions. Not only are they quick and painless to implement, they’re also more effective thanks to the data we use from past promotions.
Fine-tuned booking systems:
We sifted through 5 years of site data to custom-build a unique Bookatable system.
This industry-first customisation makes a big impact on bookings. We’re hitting conversion rates well above industry standards.

Multi booking platforms and digital relaunch of The Royal Automobile Club
A member-focused site for a prestigious private club.
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Members first
The Royal Automobile Club is a prestigious private members club based in the heart of London which offers the highest level of service to its members. We worked hard to emulate this online by creating a digital hub for everything their members need from bookings and notifications to a click and collect shop and classified ads.
"The brief was a challenging one and Propeller approached the project with a high level of customer service backed up by strong project delivery."Sarah Farrar, The Royal Automobile Club
Anything but traditional integrations
We used some clever tech to build a sophisticated members portal with supplier integrations, including Oracle, Concept & Intelligentgolf. It means members have full control to book Squash, Golf, Rooms, Events and make restaurant reservations through the site.

Designing a world of stories for Alexi Lubomirski
Striking design. Seamless journey.
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Content is king
Alexi’s old site was the tip of an iceberg; the team had a big story to tell but a site that could only tell a small part. We built an online destination that acts as a platform to tell Alexi’s story and make the most of all their content, including the back catalogue.
“The only downside of the whole experience was when it launched and I realized that there was nothing else to create together… !"Alexi Lubomirski
New York artistry
This was a personal project – Alexi Lubomirski is a brand and a person. So our New York team worked closely with Alexi to get it right.
We made the most of working in the same city. There were lots of visits to their studio, where we learnt from the team and got a feel for how they worked, which illuminated how they wanted their site to feel and function.
Design that works
This site is anything but just a portfolio – the site tells Alexi’s story. We worked closely with Alexi and his team to create a solid UX journey that gave it justice.
The site captures the many sides of Alexi: a curator, a philanthropist, a writer and a creator, and of course, a photographer. We crosslinked every page to guide visitors, allowing them to experience Alexi’s content in its full-screen glory.

A digital pilgrimage with London's pizza kings
Pushing Pizzas, Purchases & Pizzabox Art.
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A pilgrimage project
The boys at Pizza Pilgrims started their business with a huge journey across Italy to source the best ingredients. We helped them share the journey with an interactive map tracking all the stops and the amazing ingredients the brothers found along the way.
“Propeller are great, we loved working with them all. They delivered a glossy, user friendly website which stayed true to the quirkiness of our brand.”Rebecca Serra, Pizza Pilgrims
All fun and code
The boys at Pizza Pilgrims love their 80s video games, so we snuck a few (nice) surprises into their site. Type in certain well-known gaming keyboard sequences and you might see what we’re talking about.
Flavourable artists
Pizza Pilgrims launched ‘#pizzaboxart’, a social campaign with a simple concept – grab a pizza box, create a masterpiece and show it off. We made an interactive gallery of over 2,000 entries that can be liked, and ranked in favourites. Budding artists can even take a pic and submit their own artwork on the site.

A custom WordPress solution for Cadogan Estates
A beautiful and all-encompassing website for the custodians of Chelsea.
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Cadogan is a dynamic property manager, protecting and enhancing one of London’s finest neighbourhoods, Chelsea and Knightsbridge.
They required a fully flexible website to manage properties of all calibre including retail, office and residential.
The design was inspired by the 300-year history of the Cadogan estate and this was seen throughout by use of imagery, video and an interactive historical timeline.
Interactive Map
Explore the Area Interactive Map with key locations plotted and a live weather feed.
This allows users to see local amenities like restaurants, museums and shops, as well as transport links from the area to all major stations and airports
Heritage Timeline
Cadogan have a rich 300-year history that they wanted to display on the site in a modern and engaging manner.
We developed an interactive timeline that dates back from 1603 right through to modern day Chelsea where we can see the historical events that have shaped the neighbourhood as we know it today.

A luxe jewellery Shopify Plus launch for Gemma by WP Diamonds
One Site, Endless Jewellery Brands & The Perfect Shopify Plus Solution.
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The Destination for the Luxe Jewellery Shopper
Using Shopify Plus we built a luxe store for the leading NYC diamond brand selling high-quality pre-owned designer jewellery from brands including Rolex, Tiffany & Co, Chanel and Cartier.
Ultimate Shoppability
Our eCommerce team delivered full UX, site design, build and Shopify Plus consultancy.
Promotes and sells their thousands of one-off jewellery products to a discerning price led consumer.
Highly customised design
Multiple homepage regions
Seven layered multi-faceted filter
A Luxe One Stop Shop
With thousands of SKUs and a dozen unique collections pages, the site showcases their wide range of designer and diamond jewellery.
Integrations include Affirm for payment later and Signifyd for fraud protection.

Transforming online success for Location Department
225% more visits, 213% more visitors, 160% more referrals.
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Searching high and low
Location Department have a dizzying amount of properties in their portfolio…thousands in fact. So we’ve made it easy to find the right one. We built a really clever search engine right into the heart of the site. It serves up the perfect ecosystem for finding exactly what you’re looking for, but also the opportunity to be inspired
"An amazing team! They have gone above and beyond our expectations, not only delivering a fantastic service but holding our hand through the entire process making this a wonderful experience." - Kate Collings-Post, Location Department
Through the keyhole
Location Department have a story to tell about every property in their portfolio – the challenge is finding a way to tell all the stories without cluttering up the site.
We introduced the team to the WordPress platform and enhanced it with bespoke editing features to streamline location information and imagery. Now the team can tell the unique stories for each location in a way that makes an impact.

Interactive design & development for Coco di Mama's online launch
Interactive design at its best.
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No templates here
Choosing your lunch at Coco Di Mama is an interactive event: you pick your pasta, your toppings and make it your own. We set out to make the site feel like a visit to one of their locations.
With a combination of modern design and interactive tech, we did just that. Now you can design your lunch before you even step through their door. From meatballs to mushrooms and penne to serpentini – it’s all there (our favourite is rigatone).
Things change
Coco Di Mama like to mix things up. Their menu changes, so their site needs to as well.
WordPress was the perfect match for the team at Coco Di Mama. It’s easy to use, flexible and gives them the room to grow. Plus, we know more than most about WordPress – so we knew how to mould it into the perfect online destination for the team.

A UX overhaul for Art Partner
Enabling the leading creative agency to curate beautiful content online.
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An extensive portfolio
Founded in 1992, Art Partner now works on over 1500 projects per year across the luxury, fashion, and beauty industries with clients including Vogue, Gucci, Burberry, Versace, Dior, Chanel, Bulgari and Givenchy, among others.
Striking design, seamless journey
We were tasked to bring the website up to date to reflect the way that people interact with online content today.
Propeller delivered a full UX design and consultancy as part of their digital rebrand. With improved journeys across multiple devices, we created seamless routes to individual artists’ content and secondary pages. The site’s customizable template allows great flexibility to organize media and promote agency-specific content.
Some of the site’s key features include:
- Drag and drop CMS capabilities
- Third-party video hosting optimized for speed
- Page by page SEO with auto-SEO improvements
- High res and quality media – including MP4 Video thumbnails on autoplay

Delivering ROI for the Hall and Woodhouse pub collection
24% More visits, 64% more time spent on the site.
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Putting Family Values First
Hall and Woodhouse is a family run business – it’s currently in its 7th generation, so it’s no surprise that values are a pretty big deal. It’s the same for us here at Propeller. After understanding the “Ways of Woodhouse,” we built a site that can be customised to demonstrate each pub’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.
A Team Effort
We think it’s important to put Pub Managers in the driving seat – after all, who knows the pubs better than them? So we worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure their managers had the tools to connect with their customers and spread the Hall & Woodhouse way.

Fine wine emporium on Shopify Plus & NetSuite
Our eCommerce team are excited to present a new launch with Bottles Fine Wine. We created the bespoke theme built on Shopify Plus, including an integration with Loyalty Lion and Netsuite ERP. It’s a veritable emporium, offering thousands of the finest wines from the Rhode Island based experts.
Bottles was founded on the basic principles of seasonality and accessibility. Wine, beer, and spirits are agricultural products that are grown in fields, hand crafted, and finally sold with the same attention to detail in their shop.
Reviews
the project
Shopify Plus Design & Dev for Consumer Goods Company
“The team is invested in our project — they truly want us to accomplish our goals.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the senior marketing and communications manager at Boy Smells. I handle everything from organic and paid ads to social media and email campaigns. I also work directly with our website. We have a relatively small team of 15 people.
What challenge were you trying to address with Propeller?
We’ve worked with Propeller on various projects mainly for improving our customer experience and making it more feature-rich. Specifically, they’ve helped us with our website relaunch campaign and digital rebrand initiatives.
What was the scope of their involvement?
For our website redesign campaign, Propeller has worked on front- and backend development tasks. The team has led the design elements, while our creative director has done the bulk of the design templates. They’ve built those templates into the site’s backend, bringing our required features to life. We use Shopify Plus to build the website.
Moreover, the team has handled the entire project management and scoping aspect of the engagement. Their resources have worked on everything from site reorganization and information hierarchy to cart experience and product pages.
Beyond that, Propeller also does research on our competitive landscape, helping us see what other people are doing and how they’re powering things. Then, we see how we can bring those things into the features that we want to bring to life. While much of the content comes from our team, their resources have also worked on presenting the content with design elements.
What is the team composition?
We worked with about five people from their team, including their managing director and designers. We don’t directly work with their developers, however.
How did you come to work with Propeller?
Propeller was recommended to us by a business partner. We chose to work with them because there was a great culture fit between our teams. They were also accommodating, and they felt like an extension of our team. That was the start of our engagement.
How much have you invested with them?
We’ve invested about $75,000.
What is the status of this engagement?
We started working with them in January 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen significant improvements in our conversion rates and website visitors, helping us achieve stronger market performance. The website is also now more feature-rich and has faster load times. On top of that, we’re more effectively capturing new leads from our home page; this rate has also increased dramatically year over year. Overall, all of our e-commerce statistics have increased across the board.
How did Propeller perform from a project management standpoint?
Propeller’s project management has been great. They’re on top of everything, especially in terms of setting realistic expectations and pivoting their work whenever necessary. In terms of tools, we mainly rely on shared documents and Google Suite. We also use emails and regular calls.
What did you find most impressive about them?
They work as if they’re an extension of our team. They’re super responsive and reachable, and the team is invested in our project — they truly want us to accomplish our goals. Apart from that, their resources are willing to go the extra mile for us, especially when things get messy or timelines change. Simply put, they support us in the best way they can.
Are there any areas they could improve?
During the scoping phase, our teams bit more than we could chew in terms of what we thought we could accomplish together. We underestimated the complexities of the project and had to learn about them along the way.
Do you have any advice for potential customers?
Be highly transparent about your internal priorities. This will allow Propeller to make strong recommendations on how they can do the work.
the project
Web Development & Design for High-End Dental Practice
“Propeller has been absolutely amazing; they really understand the brief.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and CEO of London Cosmetic Dentistry. We’re a dental practice and have a high percentage of workers in the cosmetic dental field. Otherwise, it’s a high-end general family practice.
What challenge were you trying to address with Propeller?
My focus is on dentistry, so I wanted to bring on a partner to handle my website. We brought them on to provide web design and development services.
What was the scope of their involvement?
They’ve designed four websites for us. At the beginning of the engagement, we had many meetings so Propeller could understand our needs and requirements. We wanted them to get the feel and culture of our practice. Our team explained the procedures we do and gave them the photographs to use.
We’ve left all the design and wireframe efforts to them. Their team worked with the person who handles our PR in order to get the verbiage correct for the explanations of the dental procedures. Our team provides our input if anything needs to be tweaked.
What is the team composition?
We work with two main points of contact. Their CEO is also on hand if we have any questions or queries.
How did you come to work with Propeller?
Our previous PR company referred Propeller to us.
How much have you invested with them?
We’ve invested around $80,000.
What is the status of this engagement?
Our ongoing engagement started around January 2008.
What evidence can you share that demonstrates the impact of the engagement?
After this most recent website revamp, our appointment books have been filling up. Business is improving, and the buoyancy of our practice is excellent. That has a lot to do with the website. If I ever had to do this again, I’d go straight to them.
They’ve been fantastic from the beginning, in every iteration they’ve done. Propeller has held our hand through the entire process. They provide regular feedback and statistics on how the website is performing. There’s no question about going to any other vendor. We always go straight to Propeller.
How did Propeller perform from a project management standpoint?
Project management is going well. Their team is very responsive. We’ve never had to follow up with them. Our teams usually communicate through email or Teams.
What did you find most impressive about them?
We’ve found that other dental practitioners tend to copy our website because of the way Propeller has designed it. That gives me comfort that we’re doing the right thing. We tend to be just ahead of the game in this field. Propeller has been absolutely amazing; they really understand the brief.
Are there any areas they could improve?
No, there isn’t any improvement needed. I’ve never been called upon because we haven’t had any issues.
Do you have any advice for potential customers?
Leave it to Propeller. They know what they’re doing.
the project
Web Dev & Rebrand for Aircraft Designer & Broker
“To be honest, we hit the jackpot with them. We continue to work with them because their support is so great.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of Design for Freestream Aircraft, an aircraft design, engineering, and brokerage company.
What challenge were you trying to address with Propeller?
They developed a brand-new website and helped us rebrand.
What was the scope of their involvement?
In addition to developing our website, they did graphic design and rebranded the documents we use for advertisements and client outreach.
What is the team composition?
I worked with five people on their team.
How did you come to work with Propeller?
A client of ours gave provided a reference for us.
How much have you invested with them?
We spent between $50,000–$100,000.
What is the status of this engagement?
We’ve been working with them since February 2020 and they continue to maintain our site.
What evidence can you share that demonstrates the impact of the engagement?
The quality of their work is amazing. It’s very cutting-edge, but the design is timeless. It was important to us that we were innovative, but could still reach our existing client base. They handled that very well and proposed designs that we really liked. The content they create is fantastic.
When we launched the platform, I went through the site and had minimal change requests. When I did ask them to change something, they were fast and responsive. To be honest, we hit the jackpot with them. We continue to work with them because their support is so great.
How did Propeller perform from a project management standpoint?
Propeller was great to work with. They were available whenever we needed them, whether we were reaching out from our UK or US offices. They were flexible with our schedule. No matter what we needed, they were able to help us, even if it was at the last minute.
Duncan is a great team leader and project manager. Everything was on schedule. If we brought new tasks to the table or asked for new things to be incorporated, they put together a plan that included a timeline, the steps they would go through, who would be working on the project, and who we could reach out to with questions.
What did you find most impressive about them?
I was impressed by their knowledge and design experience. They brought a lot more to the table than just development. They asked a lot of questions about the aesthetics we were looking to incorporate in our brand.
Are there any areas they could improve?
I can’t think of anything they need to improve. In fact, we extended our contract because they were doing well.
Do you have any advice for potential customers?
New clients should tell Propeller’s team everything they want to accomplish because they have been a fantastic resource. They’ve started helping us with things outside the scope of our work, and when they can’t help, they get us in touch with people who can.
the project
Web Design, Web Dev & Branding for Capital Advisory
"The team really listened to the way we described our business and used that in their creative process."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am one of the founders and the managing partner of MDW Capital Partners. We provide capital advice services to companies and their shareholders, helping them to raise the right sort of capital to support their growth and investment aspirations.
What challenge were you trying to address with Propeller?
We were a startup and had a website that communicated who we were and had some photographs, as well as some words on there that were carefully thought through. However, there was some branding and presentation templating that was not particularly differentiated.
In fact, it looked as if it had been developed by a middle-aged person who was setting up a business which is exactly what it was. Our clients are multinational, multi-billion dollar funds and companies, and we needed to present ourselves as a professional, highly experienced organization they could trust.
What was the scope of their involvement?
Propeller built a brand narrative for our business, helping us to develop our own brand identity and messaging. They brought that to life in the form of a website, the templates that we use for the documents we produce, and the presentations we provide.
They also helped us to think through and clarify our thinking in all of that, differentiating us from a lot of generic offerings. For example, previously I had picked up photos from Shutterstock to use for our website, and even some of the world’s largest businesses use exactly the same pictures.
Just the presentation of all of that, let alone broad imagery and feel for the business, was similar to other businesses. So, the team helped us brainstorm and develop some key themes, and then came up with logo proposals, fonts, presentation templates, website design, and layouts.
What is the team composition?
We worked directly with Richard (Director) and Megan (Head of Client Services).
How did you come to work with Propeller?
I have known Richard for quite a long time. We talked about other business prospects and about his business in the past. When we decided that we were at the stage of our evolution and that we needed to professionalize our presentation to the outside world, we called him.
We spoke to a couple of other similar contacts who we had met along the way and asked them to pitch and make a proposal to us to develop our business. We felt that Propeller was really engaged in our business. We were something a bit different for them and they really engaged in the project.
Our success was extremely important to them and that shone through. For a creative project like this, you want to have people who are going to be invested in the outcome as opposed to just producing something that is pretty standard and that they have done before.
How much have you invested in them?
We invested just over £30,000 (approximately $40,000 USD).
What is the status of this engagement?
We kicked off formally in December 2019, and the project was completed in April 2020.
What evidence can you share that demonstrates the impact of the engagement?
The initial threshold of course was our satisfaction with what we had as the end product, both in terms of the website and in terms of output for the templates for PowerPoint, Word, Excel. We are quite demanding in terms of attention to detail, accuracy, general feel, and understanding of who our target audience is.
Our target audience is professional investors and management teams of companies. For us, it is not really so much about website traffic, because it will always be a relatively low traffic business.
We don’t generate new business per se through our website; it’s a marketing tool that we use to present to prospective clients and remind existing ones that we are fantastically experienced, superbly professional, and care only about the success of their own business above all else. Those are pretty high bars to hit and we felt that Propeller did do that.
The response we have had from prospective clients, existing clients, and other people we know whether they are competitors or just other people in our broader private equity community has been good.
People are blown away by the quality of our website. We are a small organization of fewer than five people, and the job was to present it as a large boutique. The response we are getting from people is exceptional in that regard.
How did Propeller perform from a project management standpoint?
Communication was good, and their overall ability to meet deadlines was good as well. However, they could’ve managed their clients a bit more proactively. We tried to give them as much remit as possible, and I would say they perhaps could’ve been a bit more demanding of us.
We tried to give them permission and that is a very nuanced situation to be in and I think they were doing their best to make sure that we felt supported and engaged when things weren’t too much of a priority in comparison to our income-earning activities.
It’s a very fine line, but that was the only issue. They came up with the design and implemented it quickly. The challenge we faced was getting our written collateral ready for them in time.
What did you find most impressive about them?
The team really listened to the way we described our business and used that in their creative process. Propeller is a consumer brand-focused business, and we were a diversification for them.
We are very different from their normal clients, but they really listened to how we represented our business and the market in which we operate. They took that away and came back, and used that to inform their creative process.
They could’ve just tried to knock out a quasi consumer-type website, but they did not do that once at all. Their skill of listening to the client and what the client is seeking to achieve was very impressive. That showed low ego and real collaboration, and they were the sort of partner that we wanted to have working with us.
Are there any areas they could improve?
Post-completion and post-launch of the website, there could be a bit more communication from them. They maintain our site for us, and I wonder if they might upsell a bit more to us. They could be a bit more proactive in helping us think about content and whether there are tricks and things that we can do.
Do you have any advice for potential customers?
Give them the creative freedom and trust them to listen to what your objectives are and then come back with a range of options that you can then address.
the project
Web Redesign & Redev for Architectural Practice
"They successfully completed what we asked them to do."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of ADE Architecture, an architectural practice.
What challenge were you trying to address with Propeller?
We needed to increase our profile and improve our target market. We felt that our previous website didn’t appeal to our target market.
What was the scope of their involvement?
Propeller created wireframes and redesigned and redeveloped our website completely. The team also assisted us with our SEO and content strategy and made some suggestions on the logo design.
What is the team composition?
We primarily worked with a project manager.
How did you come to work with Propeller?
I saw a website that they had done for someone else and liked the interactive nature of it. I then called them.
How much have you invested with them?
We spent £30,000 (approximately $40,000 USD).
What is the status of this engagement?
We worked with them from November 2018–April 2020, but they’re still maintaining our website.
What evidence can you share that demonstrates the impact of the engagement?
They successfully completed what we asked them to do. A lot of the commissions and projects we’ve had have come through the website. It’s proved to be a very worthwhile investment for us, and we were very happy with the project. We haven’t had any issues with the website. The feedback from our team and clients has been very good.
How did Propeller perform from a project management standpoint?
We would go to their offices once a week during the duration of the build and they would run through where they were in terms of the progress. The team was very responsive and hit all the deadlines.
What did you find most impressive about them?
Propeller listened well. They were very receptive to some of our own ideas and helped us to improve on them. They also had a good understanding of architecture and the work that we do.
Are there any areas they could improve?
No, nothing comes to mind. They were polished and organized. We’re pleased with what they did.
Do you have any advice for potential customers?
Give them a very clear understanding of your project brief and outline exactly what you’re looking to achieve. Propeller was very receptive to our ideas, so if you see a website that you like, send it to them.
the project
Web Dev for Wine Importer & Wholesaler
“We had a call every week or two and sent emails in between.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director for a wine importer and wholesaler.
What challenge were you trying to address with Propeller?
We wanted to provide more information about our products to customers and wanted to tell our suppliers more about our customers. We hired Propeller to create a website that would help us do that.
What was the scope of their involvement?
We had 2–3 planning meetings to help us determine what we wanted from a website. We wanted to look different from our competitors, so we needed their expertise to help us stand out.
What is the team composition?
We worked with three different people including the director and two account managers. There were also developers that I didn’t work with directly.
How did you come to work with Propeller?
We heard about them through word of mouth. We chose them because they work with a lot of restaurants, a key market for us.
How much have you invested with them?
We spent about £50,000 (approximately $40,000 USD).
What is the status of this engagement?
We started working together in November 2019 and we launched the site in February 2020.
What evidence can you share that demonstrates the impact of the engagement?
Customers, suppliers, and employees have all commented on how we present ourselves online. They really like it.
How did Propeller perform from a project management standpoint?
They’re very responsive, organized, and efficient. We had a call every week or two and sent emails in between.
What did you find most impressive about them?
They took a lot of time to understand our business and what makes it different from others in the market. They’re able to draw on that information and present it in the website.
Are there any areas they could improve?
There’s not much they could improve.
Do you have any advice for potential customers?
The more communicative and transparent you are with them, the better the output will be. I would tell new clients to provide their team with as much information and insight into their business and they can.
the project
Ecommerce Dev for Luxury Speaker Brand
"They took the time to understand our needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of e-commerce at Tivoli Audio, a luxury speaker and radio manufacturer. We design and manufacture our own speakers and radios.
What challenge were you trying to address with Propeller?
We needed a partner we could trust to help us develop and design our theme and help us with the process of building a Shopify site.
What was the scope of their involvement?
They developed our Shopify e-commerce site. They continue to provide us with ongoing support.
What is the team composition?
On the development side, there were three people. From a project management/relation side, I talked directly to three people.
How did you come to work with Propeller?
We reached out to Shopify for a reference of someone they trusted. They recommended Propeller.
How much have you invested with them?
We invested between $20,000–$40,000.
What is the status of this engagement?
We started working together in April 2020, and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.
How did Propeller perform from a project management standpoint?
They’re very responsive. They took the time to understand our needs. They’d try to understand even the most minute thing to get us the answers we need. They delivered on what we wanted. I wasn’t under any stress. They paid attention to detail and made us feel comfortable. I knew they had our interest at heart.
What did you find most impressive about them?
They’re very experienced, personable, and reliable.
Are there any areas they could improve?
There’s nothing I’d have them improve.
Do you have any advice for potential customers?
Be open. Have full disclosure about any issues you’re facing. Don’t leave anything unchecked with them. Be fully detailed because that helps their work.
the project
Web and Shopify Development for a Restaurant Supply Company
“The site is high-quality, and it conveys a feel of the company ethos very well.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We supply high-end specialty woods and charcoals to the restaurant industry and other clients who work with live fire elements. We also supply wood for home use.
What challenge were you trying to address with Propeller?
We needed a website, which we'd never had before. We also wanted to communicate the feel of our company through our new online presence.
What was the scope of their involvement?
They designed a specific template for us in WordPress. Prior to meeting with them, I didn't know anything about web design, but I was aware of WordPress. We had several consultation meetings, and we were very involved in the design process. They also provided us with a Shopify retail element for the site, and they incorporated a newsletter feature.
What is the team composition?
We interacted with an account manager and another team member who works with her. There were several developers in the background that we didn't meet.
How did you come to work with Propeller?
We knew that they were a hospitality-focused company. A colleague's husband used them to build the website for a popular London bar, and the client-facing elements and account management after the build was very good. We were looking for that kind of continued support, so we decided to hire Propeller.
How much have you invested with them?
I've worked out the exchange rate, and we've spent about $28,000 so far.
What is the status of this engagement?
We started working together in early April 2018. We pay them a monthly retainer to manage the website, and I'm about to meet with them to add a new consultancy page.
What evidence can you share that demonstrates the impact of the engagement?
The site is high-quality, and it conveys a feel of the company ethos very well. Several similar organizations copy the typography and layout of our site, so we know that Propeller did a good job.
How did Propeller perform from a project management standpoint?
Our account manager is very personable and a good communicator. She manages expectations very well and is very easy to reach. I think very highly of her.
What did you find most impressive about them?
We're a small company, and their approach never felt corporate. They are always professional, but never cold, and we like our relationship with them.
Are there any areas they could improve?
We're still working out a few bumps, and we would like to increase our page loading speeds. Shopify support is also somewhat weak. It's the right thing for us, but we face some challenges on our own. We thought we'd have more support from them on it, but we haven't. That may not be what they're supposed to do, so we're working out navigation as well as we can.
Do you have any advice for potential customers?
They make it easy to have a good working relationship with them, so be honest. They don't mind if you need to make changes or adjust your goals.
the project
Web Design for Photography Studio
"Their team offers amazing technical ability without sacrificing creativity."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a celebrity fashion photographer. I’ve created content for different publishers such as Vogue and Harper’s Bazaar, plus a lot of advertising clients.
What challenge were you trying to address with Propeller?
Our website was a glorified archive; we wanted the site to have a much deeper and more engaging experience. We needed a partner to develop a new platform with more levels and layers, which would create a more textured picture of my work.
What was the scope of their involvement?
Using WordPress, Propeller developed my new website from scratch. They proposed and implemented the UX design, which allowed us to manage all of our content including stories, new exhibitions, and causes that I’m involved in. Their team created features that allow us to visually demonstrate the different creative outputs we work with. We’re speaking about creating videos as well as high-resolution imagery for our YouTube channel.
What is the team composition?
My primary point of contact was Duncan (VP & Director, Propeller).
How did you come to work with Propeller?
Propeller approached us, offering their services to improve our site. We met with Duncan who understood websites weren’t our language. He was really amazing because he’d expand on our ideas with five or six suggestions, which we didn’t find with other firms.
How much have you invested with them?
The total cost for the website was $45,000.
What is the status of this engagement?
We began collaborating in January 2017, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since launching the new website, mobile usage has quadrupled, and site sessions have increased over 292%. We’re now on page one of Google for one of our primary search terms: “fashion celebrity photographer.”
How did Propeller perform from a project management standpoint?
We communicated by phone and email. Propeller is malleable; they not only rolled with all of our ideas but were also always coming up with new ones, such as another link or layer. It was a very collaborative effort. What we ended up with was nothing like what we’d originally planned, which is for the better.
What did you find most impressive about them?
Their team offers amazing technical ability without sacrificing creativity. They have a healthy amount of actual taste, sensitivity, and sensibility, which is so important when you’re trying to put out a creative website. Propeller created a platform that represents me, my taste and artistic level.
Are there any areas they could improve?
No, not really.
Do you have any advice for potential customers?
Just hire them. Tell them the vision but also listen to their suggestions because it’ll improve the final product.
the project
eCommerce Dev for Fine Jewelry Business
“The biggest difference with Propeller is that they feel like an internal team, even though they’re an agency.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of a fine jewelry brand. We’re a U.S. company and a French company.
What challenge were you trying to address with Propeller?
We hired them to build an e-commerce solution for us with Shopify.
What was the scope of their involvement?
Propeller created a new e-commerce platform for our company. I wanted a quick solution, so choosing Shopify made the most sense. They took all of my requests and either found them in Shopify or custom built them. One of the biggest challenges they overcame was providing multi-currency pricing so that the platform could reflect accurate pricing for each country we sell to. They did a complete overhaul, which included creative work and development for our WordPress platform to create a mobile experience. They currently perform maintenance and updates.
What is the team composition?
I work with Sophia (Digital Project Manager, Propeller) and Duncan (VP & Director, Propeller).
How did you come to work with Propeller?
I initially learned about their UK office through another client of theirs.
How much have you invested with them?
I’ve invested at least $40,000.
What is the status of this engagement?
We began working together in June 2017, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’ve provided a very solid platform where, when we do have business, it’s seamless and we see growth; we’re not a volume business, though. Our average price point is about $10,000, so we’re not a fair judgement of their work.
How did Propeller perform from a project management standpoint?
They performed excellently in terms of project management. We’ve had a few technical issues that happened in crucial moments, such as leading into holidays, and they worked around-the-clock to resolve them. Their main priority was to ensure that the business would not be affected.
What did you find most impressive about them?
In the past, we’ve done creative and digital work, and have always felt disappointed. The biggest difference with Propeller is that they feel like an internal team, even though they’re an agency. They take the approach that they can only succeed if we succeed. They’re very supportive and team-oriented in a way I’m not used to working with agencies. I’ve recommended them multiple times, just because I thought they were really excellent.
Are there any areas they could improve?
I don’t know if I use 100 percent of everything they have to offer, so I don’t see room for improvement.
Do you have any advice for potential customers?
I advise potential customers to allow the team to guide them in what they should be doing.
The company has achieved greater conversion rates, a higher number of site visitors, and stronger market performance. Thanks to Propeller, the client’s e-commerce website has improved holistically. The team has been communicative and flexible, and they serve as a true extension of the firm’s staff.