The Shopify & WordPress Experts | London + NYC

We are a dedicated and multi-disciplinary team of 80 digital specialists proud to deliver outstanding work for our amazing clients.

Our production team ensure our work is engaging, interactive and use the latest technologies to provide the best user experience.

We deliver on all areas of digital including:

  • UX & Creative
  • WordPress Development
  • Shopify & Shopify Plus
  • Email Marketing
  • Search Engine Optimisation 
  • Search Engine Marketing
  • Online Content 
  • Social Media Marketing
  • Digital Marketing & Strategy

 

 

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2000
Show all +
London, United Kingdom
headquarters
  • 33 Great Queen Street Covent Garden
    London WC2B 5AA
    United Kingdom
other locations

Portfolio

Key clients: 
Our portfolio includes Azzuri Restaurant Group, Young's Pubs, RXBar, Wahaca, Art Partner, Location Department, Alexi Lubomirski, Bugatchi, Davidor, The Royal Automobile Club, JW Lees, Hippo Inns, Quo Vadis, Barrafina  and Withersworldwide. 
A Wordpress digital relaunch with flavour Image

A Wordpress digital relaunch with flavour

Fresh Mexican flavour online.

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We worked with Wahaca to create a fresh new website using their recently updated branding. With a focus on developing the content for each of their locations and making the site easily navigable, we launched the new Wahaca website earlier this year.

Nothing lost in translation

Nothing is more important for the

Wahaca team than opening up the UK to the colours and flavours of Mexico. One of the primary aims of the project was the make the food as accessible as possible to their audience. Based on the popularity of their Instagram account we create a picture menu so users can really get a sense of each of Wahaca’s delicious dishes. Just a quick click through takes you to the full menu listing, complete with dietary filters and easy to navigate sub menus. Driving conversions on mobile

With over 65% of traffic hitting the site being mobile we priorised the design of regions that would scale down beautifully, without losing the impact of the graphic and bold design. With locations throughout the UK, we know Wahaca’s users are on the go and looking for their nearest restaurant.

Bringing RX BAR to the UK with Shopify Plus Image

Bringing RX BAR to the UK with Shopify Plus

Launching the cult protein bar across the pond

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Bars for B2B & B2C

Built on Shopify Plus, we utilised Shopify’s custom checkout, Shopify Flows and Script Editor to give RXBAR wholesale functionality without cutting back on the look and feel of the website. With our Shopify expertise we enabled RXBAR to create custom B2B user groups with different pricing tiers,

meaning they could get both the B2B and B2C side of their business up and running quickly. Flexibility & Control

We worked with RXBAR to build a website that was both intuitive from a UX perspective and usable from a management perspective. With an array of regions, page templates and brand-focussed colour palette RXBAR can build out the pages they need, when they need them.

7 years of web development and booking optimisation for Zizzi Image

7 years of web development and booking optimisation for Zizzi

7 years of booming bookings.

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We developed a unique piece of tech to take the hassle out of booking a big table. Zizzi customers can invite guests, manage RSVPs, pre-book food and even make sure there’s a bottle of vino waiting on the table.

“Propeller are an outstanding agency with an incredibly talented and passionate team behind them. They continue to drive our

business forward.”Bebe Oladipo, Azzurri Tempting promotions:

We make it easy for the team at Zizzi to tempt more customers through their doors with vouchers, offers and promotions. Not only are they quick and painless to implement, they’re also more effective thanks to the data we use from past promotions.

Fine-tuned booking systems:

We sifted through 5 years of site data to custom-build a unique Bookatable system.

This industry-first customisation makes a big impact on bookings. We’re hitting conversion rates well above industry standards.

Multi booking platforms and digital relaunch of The Royal Automobile Club  Image

Multi booking platforms and digital relaunch of The Royal Automobile Club

A member-focused site for a prestigious private club.

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Members first

The Royal Automobile Club is a prestigious private members club based in the heart of London which offers the highest level of service to its members. We worked hard to emulate this online by creating a digital hub for everything their members need from bookings and notifications to a click

and collect shop and classified ads.

"The brief was a challenging one and Propeller approached the project with a high level of customer service backed up by strong project delivery."Sarah Farrar, The Royal Automobile Club

Anything but traditional integrations

We used some clever tech to build a sophisticated members portal with supplier integrations, including Oracle, Concept & Intelligentgolf. It means members have full control to book Squash, Golf, Rooms, Events and make restaurant reservations through the site.

Designing a world of stories for Alexi Lubomirski  Image

Designing a world of stories for Alexi Lubomirski

Striking design. Seamless journey.

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Content is king

Alexi’s old site was the tip of an iceberg; the team had a big story to tell but a site that could only tell a small part. We built an online destination that acts as a platform to tell Alexi’s story and make the most of all their content, including the back catalogue.

“The only downside of the whole experience was

when it launched and I realized that there was nothing else to create together… !"Alexi Lubomirski New York artistry

This was a personal project – Alexi Lubomirski is a brand and a person. So our New York team worked closely with Alexi to get it right.

We made the most of working in the same city. There were lots of visits to their studio, where we learnt from the team and got a feel for how they worked, which illuminated how they wanted their site to feel and function.

Design that works

This site is anything but just a portfolio – the site tells Alexi’s story. We worked closely with Alexi and his team to create a solid UX journey that gave it justice.

The site captures the many sides of Alexi: a curator, a philanthropist, a writer and a creator, and of course, a photographer. We crosslinked every page to guide visitors, allowing them to experience Alexi’s content in its full-screen glory.

A digital pilgrimage with London's pizza kings  Image

A digital pilgrimage with London's pizza kings

Pushing Pizzas, Purchases & Pizzabox Art.

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A pilgrimage project

The boys at Pizza Pilgrims  started their business with a huge journey across Italy to source the best ingredients. We helped them share the journey with an interactive map tracking all the stops and the amazing ingredients the brothers found along the way.

“Propeller are great, we loved

working with them all. They delivered a glossy, user friendly website which stayed true to the quirkiness of our brand.”Rebecca Serra, Pizza Pilgrims All fun and code

The boys at Pizza Pilgrims love their 80s video games, so we snuck a few (nice) surprises into their site. Type in certain well-known gaming keyboard sequences and you might see what we’re talking about.

Flavourable artists

Pizza Pilgrims launched ‘#pizzaboxart’, a social campaign with a simple concept – grab a pizza box, create a masterpiece and show it off. We made an interactive gallery of over 2,000 entries that can be liked, and ranked in favourites. Budding artists can even take a pic and submit their own artwork on the site.

A custom WordPress solution for Cadogan Estates Image

A custom WordPress solution for Cadogan Estates

A beautiful and all-encompassing website for the custodians of Chelsea.

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Cadogan is a dynamic property manager, protecting and enhancing one of London’s finest neighbourhoods, Chelsea and Knightsbridge.

They required a fully flexible website to manage properties of all calibre including retail, office and residential.

The design was

inspired by the 300-year history of the Cadogan estate and this was seen throughout by use of imagery, video and an interactive historical timeline. Interactive Map

Explore the Area Interactive Map with key locations plotted and a live weather feed.

This allows users to see local amenities like restaurants, museums and shops, as well as transport links from the area to all major stations and airports

Heritage Timeline

Cadogan have a rich 300-year history that they wanted to display on the site in a modern and engaging manner.

We developed an interactive timeline that dates back from 1603 right through to modern day Chelsea where we can see the historical events that have shaped the neighbourhood as we know it today.

A luxe jewellery Shopify Plus launch for Gemma by WP Diamonds Image

A luxe jewellery Shopify Plus launch for Gemma by WP Diamonds

One Site, Endless Jewellery Brands & The Perfect Shopify Plus Solution.

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The Destination for the Luxe Jewellery Shopper

Using Shopify Plus we built a luxe store for the leading NYC diamond brand selling high-quality pre-owned designer jewellery from brands including Rolex, Tiffany & Co, Chanel and Cartier.

Ultimate Shoppability

Our

eCommerce team delivered full UX, site design, build and Shopify Plus consultancy.

Promotes and sells their thousands of one-off jewellery products to a discerning price led consumer.

Highly customised design

Multiple homepage regions

Seven layered multi-faceted filter

A Luxe One Stop Shop

With thousands of SKUs and a dozen unique collections pages, the site showcases their wide range of designer and diamond jewellery.

Integrations include Affirm for payment later and Signifyd for fraud protection.

Transforming online success for Location Department Image

Transforming online success for Location Department

225% more visits, 213% more visitors, 160% more referrals.

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  Searching high and low

Location Department have a dizzying amount of properties in their portfolio…thousands in fact. So we’ve made it easy to find the right one. We built a really clever search engine right into the heart of the site. It serves up the perfect ecosystem for finding exactly

what you’re looking for, but also the opportunity to be inspired

"An amazing team! They have gone above and beyond our expectations, not only delivering a fantastic service but holding our hand through the entire process making this a wonderful experience." - Kate Collings-Post, Location Department

Through the keyhole

Location Department have a story to tell about every property in their portfolio – the challenge is finding a way to tell all the stories without cluttering up the site.

We introduced the team to the WordPress platform and enhanced it with bespoke editing features to streamline location information and imagery. Now the team can tell the unique stories for each location in a way that makes an impact.

Interactive design & development for Coco di Mama's online launch Image

Interactive design & development for Coco di Mama's online launch

Interactive design at its best.

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No templates here

Choosing your lunch at Coco Di Mama is an interactive event: you pick your pasta, your toppings and make it your own. We set out to make the site feel like a visit to one of their locations.

With a combination of modern design and interactive tech, we did just that. Now you can design your lunch before you even step through

their door. From meatballs to mushrooms and penne to serpentini – it’s all there (our favourite is rigatone). Things change

Coco Di Mama like to mix things up. Their menu changes, so their site needs to as well.

WordPress was the perfect match for the team at Coco Di Mama. It’s easy to use, flexible and gives them the room to grow. Plus, we know more than most about WordPress – so we knew how to mould it into the perfect online destination for the team.

A UX overhaul for Art Partner Image

A UX overhaul for Art Partner

Enabling the leading creative agency to curate beautiful content online.

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An extensive portfolio

Founded in 1992, Art Partner now works on over 1500 projects per year across the luxury, fashion, and beauty industries with clients including Vogue, Gucci, Burberry, Versace, Dior, Chanel, Bulgari and Givenchy, among others.

Striking design, seamless
journey

We were tasked to bring the website up to date to reflect the way that people interact with online content today.

Propeller delivered a full UX design and consultancy as part of their digital rebrand. With improved journeys across multiple devices, we created seamless routes to individual artists’ content and secondary pages. The site’s customizable template allows great flexibility to organize media and promote agency-specific content.

Some of the site’s key features include:
  • Drag and drop CMS capabilities
  • Third-party video hosting optimized for speed
  • Page by page SEO with auto-SEO improvements
  • High res and quality media – including MP4 Video thumbnails on autoplay
Delivering ROI for the Hall and Woodhouse pub collection Image

Delivering ROI for the Hall and Woodhouse pub collection

24% More visits, 64% more time spent on the site.

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Putting Family Values First

Hall and Woodhouse is a family run business – it’s currently in its 7th generation, so it’s no surprise that values are a pretty big deal. It’s the same for us here at Propeller. After understanding the “Ways of Woodhouse,” we built a site that can be customised to demonstrate each pub’s

unique features and true character, while also capturing the ethos of Hall & Woodhouse. A Team Effort

We think it’s important to put Pub Managers in the driving seat – after all, who knows the pubs better than them? So we worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure their managers had the tools to connect with their customers and spread the Hall & Woodhouse way.

Reviews

Sort by

Web Design for Photography Studio

"Their team offers amazing technical ability without sacrificing creativity."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Ongoing
Project summary: 

Propeller designed and provided full-stack development for a creative website. They now direct digital content and SEO efforts, including keyword strategy. The team plans to produce online video content.

The Reviewer
 
1-10 Employees
 
New York, New York
Alexi Lubomirski
Founder, Alexi Lubomirski Studio
 
Verified
The Review
Feedback summary: 

Propeller's efforts not only increased site sessions over 292% but also quadrupled mobile usage. The team’s SEO campaigns improved search results to page one on Google. Their collaborative approach consistently built upon ideas to deliver a website that exceeded expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a celebrity fashion photographer. I’ve created content for different publishers such as Vogue and Harper’s Bazaar, plus a lot of advertising clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propeller?

Our website was a glorified archive; we wanted the site to have a much deeper and more engaging experience. We needed a partner to develop a new platform with more levels and layers, which would create a more textured picture of my work.

SOLUTION

What was the scope of their involvement?

Using WordPress, Propeller developed my new website from scratch. They proposed and implemented the UX design, which allowed us to manage all of our content including stories, new exhibitions, and causes that I’m involved in. Their team created features that allow us to visually demonstrate the different creative outputs we work with. We’re speaking about creating videos as well as high-resolution imagery for our YouTube channel.

What is the team composition?

My primary point of contact was Duncan (VP & Director, Propeller).

How did you come to work with Propeller?

Propeller approached us, offering their services to improve our site. We met with Duncan who understood websites weren’t our language. He was really amazing because he’d expand on our ideas with five or six suggestions, which we didn’t find with other firms.

How much have you invested with them?

The total cost for the website was $45,000.

What is the status of this engagement?

We began collaborating in January 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since launching the new website, mobile usage has quadrupled, and site sessions have increased over 292%. We’re now on page one of Google for one of our primary search terms: “fashion celebrity photographer.”

How did Propeller perform from a project management standpoint?

We communicated by phone and email. Propeller is malleable; they not only rolled with all of our ideas but were also always coming up with new ones, such as another link or layer. It was a very collaborative effort. What we ended up with was nothing like what we’d originally planned, which is for the better.

What did you find most impressive about them?

Their team offers amazing technical ability without sacrificing creativity. They have a healthy amount of actual taste, sensitivity, and sensibility, which is so important when you’re trying to put out a creative website. Propeller created a platform that represents me, my taste and artistic level.

Are there any areas they could improve?

No, not really.

Do you have any advice for potential customers?

Just hire them. Tell them the vision but also listen to their suggestions because it’ll improve the final product.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

eCommerce Dev for Fine Jewelry Business

“The biggest difference with Propeller is that they feel like an internal team, even though they’re an agency.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2017 - Ongoing
Project summary: 

Propeller created a new e-commerce platform, complete with multiple currency options and corresponding mobile experience. Their work is ongoing with regular maintenance and updates.

The Reviewer
 
1-10 Employees
 
New York, New York
Founder, Fine Jewelry Firm
 
Verified
The Review
Feedback summary: 

The new e-commerce platform makes the sales process much smoother than before. Propeller is proactive with their timelines, and often hands in deliverables quicker than anticipated. Customers can expect a team-oriented staff that works around-the-clock.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a fine jewelry brand. We’re a U.S. company and a French company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propeller?

We hired them to build an e-commerce solution for us with Shopify.

SOLUTION

What was the scope of their involvement?

Propeller created a new e-commerce platform for our company. I wanted a quick solution, so choosing Shopify made the most sense. They took all of my requests and either found them in Shopify or custom built them. One of the biggest challenges they overcame was providing multi-currency pricing so that the platform could reflect accurate pricing for each country we sell to. They did a complete overhaul, which included creative work and development for our WordPress platform to create a mobile experience. They currently perform maintenance and updates.

What is the team composition?

I work with Sophia (Digital Project Manager, Propeller) and Duncan (VP & Director, Propeller).

How did you come to work with Propeller?

I initially learned about their UK office through another client of theirs.

How much have you invested with them?

I’ve invested at least $40,000.

What is the status of this engagement?

We began working together in June 2017, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve provided a very solid platform where, when we do have business, it’s seamless and we see growth; we’re not a volume business, though. Our average price point is about $10,000, so we’re not a fair judgement of their work.

How did Propeller perform from a project management standpoint?

They performed excellently in terms of project management. We’ve had a few technical issues that happened in crucial moments, such as leading into holidays, and they worked around-the-clock to resolve them. Their main priority was to ensure that the business would not be affected.

What did you find most impressive about them?

In the past, we’ve done creative and digital work, and have always felt disappointed. The biggest difference with Propeller is that they feel like an internal team, even though they’re an agency. They take the approach that they can only succeed if we succeed. They’re very supportive and team-oriented in a way I’m not used to working with agencies. I’ve recommended them multiple times, just because I thought they were really excellent.

Are there any areas they could improve?

I don’t know if I use 100 percent of everything they have to offer, so I don’t see room for improvement.

Do you have any advice for potential customers?

I advise potential customers to allow the team to guide them in what they should be doing. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They actually deliver early.
  • 5.0 Cost
    Value / within estimates
    I find the cost appropriate.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX & Web Dev for Women's Retail Firm

“They were pleasant, polite, and took my project seriously, even though I wasn’t a big account.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sep. 2018 - Mar. 2019
Project summary: 

Propeller designed and developed a dropship model e-commerce website, working closely with the internal team to define project goals. They created a strong UX/UI with a focus on SEO to optimize conversion rates.

The Reviewer
 
1-10 Employees
 
New York, New York
Patricia Reed
Founder, Matriark
 
Verified
The Review
Feedback summary: 

The website has helped sign on more than 100 luxury brands. Propeller had superb project management, maintaining consistent communication and answering questions and concerns in a timely manner. The team was friendly and fostered a positive working environment.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Matriark, a platform that sells fashion, design, and home items all made by women-owned companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Propeller?

We needed a partner to develop the website for our company.

SOLUTION

What was the scope of their involvement?

We wanted Propeller to develop a dropship model e-commerce platform that sells high-end luxury goods. Together, we went through a discovery phase to plan out the online store and outline what we wanted and needed. Once those requirements were determined, we decided to build the site on Shopify Plus. Propeller also did the UX/UI and entire website design, helping with digital branding. They created the design to maximize the conversion of traffic to customers, keeping SEO in mind as well. The site is finished but hasn’t launched yet.

What is the team composition?

We mainly worked with two people.

How did you come to work with Propeller?

A friend recommended them.

How much have you invested with them?

We spent between $25,000–$50,000.

What is the status of this engagement?

The partnership lasted from September 2018–March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I had to contact the various brands we wanted to sell, and I wouldn’t have been able to do that if I didn’t have a website to show them. Because I had a final product that they could see, I’ve been able to secure over 100 luxury brands for the platform, which is beautiful and functional.

How did Propeller perform from a project management standpoint?

They had excellent project management skills. They were communicative and responsible, following up on all of their work. We mainly spoke via video calls.

What did you find most impressive about them?

The website is beautiful and technically flawless. Beyond their skills, the team is friendly and has great customer service. They were pleasant, polite, and took my project seriously, even though I wasn’t a big account.

Are there any areas they could improve?

I don’t have any suggestions for improvement. I didn’t have a single negative experience with them.

Do you have any advice for future clients of theirs?

Maintain clear communication and ask questions if you aren’t sure about something. They’re eager to please and will find answers.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The final product was amazing, and their customer service was phenomenal.
  • 5.0 NPS
    Willing to refer
    I've already recommended them.

Web Design and Dev for Independent Writer/Director

"Their tech knowledge is as good as their aesthetic taste."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2017 - Ongoing
Project summary: 

Propeller did full-stack development of a website and uploaded content and links. They continue to provide support.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Kinvara Balfour
Director, Kinvara Balfour LLC
 
Verified
The Review
Feedback summary: 

The site has generated interest from observers and significant positive customer feedback focused on its visual design. Propeller works efficiently to meet expectations and they stick to the plans they make.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a director of films and tech startups, a writer, a producer, and a speaker.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Propeller?

I employed them to build me a website from scratch for my own brand, Kinvara Balfour.

What were your goals for this project?

I wanted to build an engaging, compelling, contemporary, cool website that linked to lots of different work.

SOLUTION

How did you select this vendor?

Their examples of previous work were the best I had seen of any company I asked for a pitch from.

Describe the project and the services they provided in detail.

Propeller built my website from scratch, including content and links. They continue to update it and add new visuals and links as I complete more projects.

What was the team composition?

I dealt with Duncan (VP & Director, Propeller) and his team.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I have been asked by over 30 friends and brands who built my website. It was comprehensive, impressive, clear, and cool. Propeller updates my site efficiently and in a timely manner.

How was project management arranged and how effective was it?

The project was arranged with ease, with care, and with patience. The team did exactly what they promised to do from the outset. They are not patronizing nor dismissive about things I do not know.

What did you find most impressive about this company?

They are cool and contemporary, with true class, and their tech knowledge is as good as their aesthetic taste.

Are there any areas for improvement?

No, I can’t think of anything.

5.0
Overall Score I received exceptional service from this diligent, clever staff.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their scheduling was all very prompt and efficient.
  • 5.0 Cost
    Value / within estimates
    Good value for the quality of work I received.
  • 5.0 Quality
    Service & deliverables
    They're exceptional in their efficiency, vision, coolness, and commitment.
  • 5.0 NPS
    Willing to refer
    I do all the time.