Propeller

more important for the Wahaca team than opening up the UK to the colours and flavours of Mexico. One of the primary aims of the project was the make the food as accessible as possible to their audience. Based on the popularity of their Instagram account we create a picture menu so users can really get a sense of each of Wahaca’s delicious dishes. Just a quick click through takes you to the full menu listing, complete with dietary filters and easy to navigate sub menus.

Driving conversions on mobile

With over 65% of traffic hitting the site being mobile we priorised the design of regions that would scale down beautifully, without losing the impact of the graphic and bold design. With locations throughout the UK, we know Wahaca’s users are on the go and looking for their nearest restaurant.

different pricing tiers, meaning they could get both the B2B and B2C side of their business up and running quickly.

Flexibility & Control

We worked with RXBAR to build a website that was both intuitive from a UX perspective and usable from a management perspective. With an array of regions, page templates and brand-focussed colour palette RXBAR can build out the pages they need, when they need them.

drive our business forward.”Bebe Oladipo, Azzurri

Tempting promotions:

We make it easy for the team at Zizzi to tempt more customers through their doors with vouchers, offers and promotions. Not only are they quick and painless to implement, they’re also more effective thanks to the data we use from past promotions.

Fine-tuned booking systems:

We sifted through 5 years of site data to custom-build a unique Bookatable system.

This industry-first customisation makes a big impact on bookings. We’re hitting conversion rates well above industry standards.

on Shopify. The brand needed the ability for their online presence to be totally changeable in style as they refit the physical store for each season/location. The dynamic brands’ page allows customers to shop by destination and is designed to easily update the multiple of brands and exclusive pieces on the site. Some standout features include:

• Product and collection driven homepage – totally customisable.
• Bespoke “Never Boring” loading screen
• Animated KOIBIRD logo
• Integration with Stripe & Google Pay

notifications to a click and collect shop and classified ads.

"The brief was a challenging one and Propeller approached the project with a high level of customer service backed up by strong project delivery."Sarah Farrar, The Royal Automobile Club

Anything but traditional integrations

We used some clever tech to build a sophisticated members portal with supplier integrations, including Oracle, Concept & Intelligentgolf. It means members have full control to book Squash, Golf, Rooms, Events and make restaurant reservations through the site.

of the whole experience was when it launched and I realized that there was nothing else to create together… !"Alexi Lubomirski

New York artistry

This was a personal project – Alexi Lubomirski is a brand and a person. So our New York team worked closely with Alexi to get it right.

We made the most of working in the same city. There were lots of visits to their studio, where we learnt from the team and got a feel for how they worked, which illuminated how they wanted their site to feel and function.

Design that works

This site is anything but just a portfolio – the site tells Alexi’s story. We worked closely with Alexi and his team to create a solid UX journey that gave it justice.

The site captures the many sides of Alexi: a curator, a philanthropist, a writer and a creator, and of course, a photographer. We crosslinked every page to guide visitors, allowing them to experience Alexi’s content in its full-screen glory.

way.

“Propeller are great, we loved working with them all. They delivered a glossy, user friendly website which stayed true to the quirkiness of our brand.”Rebecca Serra, Pizza Pilgrims

All fun and code

The boys at Pizza Pilgrims love their 80s video games, so we snuck a few (nice) surprises into their site. Type in certain well-known gaming keyboard sequences and you might see what we’re talking about.

Flavourable artists

Pizza Pilgrims launched ‘#pizzaboxart’, a social campaign with a simple concept – grab a pizza box, create a masterpiece and show it off. We made an interactive gallery of over 2,000 entries that can be liked, and ranked in favourites. Budding artists can even take a pic and submit their own artwork on the site.

design was inspired by the 300-year history of the Cadogan estate and this was seen throughout by use of imagery, video and an interactive historical timeline.

Interactive Map

Explore the Area Interactive Map with key locations plotted and a live weather feed.

This allows users to see local amenities like restaurants, museums and shops, as well as transport links from the area to all major stations and airports

Heritage Timeline

Cadogan have a rich 300-year history that they wanted to display on the site in a modern and engaging manner.

We developed an interactive timeline that dates back from 1603 right through to modern day Chelsea where we can see the historical events that have shaped the neighbourhood as we know it today.

Cartier.

Ultimate Shoppability

Our eCommerce team delivered full UX, site design, build and Shopify Plus consultancy.

Promotes and sells their thousands of one-off jewellery products to a discerning price led consumer.

Highly customised design

Multiple homepage regions

Seven layered multi-faceted filter

A Luxe One Stop Shop

With thousands of SKUs and a dozen unique collections pages, the site showcases their wide range of designer and diamond jewellery.

Integrations include Affirm for payment later and Signifyd for fraud protection.

perfect ecosystem for finding exactly what you’re looking for, but also the opportunity to be inspired

"An amazing team! They have gone above and beyond our expectations, not only delivering a fantastic service but holding our hand through the entire process making this a wonderful experience." - Kate Collings-Post, Location Department

Through the keyhole

Location Department have a story to tell about every property in their portfolio – the challenge is finding a way to tell all the stories without cluttering up the site.

We introduced the team to the WordPress platform and enhanced it with bespoke editing features to streamline location information and imagery. Now the team can tell the unique stories for each location in a way that makes an impact.

before you even step through their door. From meatballs to mushrooms and penne to serpentini – it’s all there (our favourite is rigatone).

Things change

Coco Di Mama like to mix things up. Their menu changes, so their site needs to as well.

WordPress was the perfect match for the team at Coco Di Mama. It’s easy to use, flexible and gives them the room to grow. Plus, we know more than most about WordPress – so we knew how to mould it into the perfect online destination for the team.

others.

Striking design, seamless journey

We were tasked to bring the website up to date to reflect the way that people interact with online content today.

Propeller delivered a full UX design and consultancy as part of their digital rebrand. With improved journeys across multiple devices, we created seamless routes to individual artists’ content and secondary pages. The site’s customizable template allows great flexibility to organize media and promote agency-specific content.

Some of the site’s key features include:

• Drag and drop CMS capabilities
• Third-party video hosting optimized for speed
• Page by page SEO with auto-SEO improvements
• High res and quality media – including MP4 Video thumbnails on autoplay

demonstrate each pub’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.

A Team Effort

We think it’s important to put Pub Managers in the driving seat – after all, who knows the pubs better than them? So we worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure their managers had the tools to connect with their customers and spread the Hall & Woodhouse way.