The Shopify & WordPress Experts | London + NYC
We are a dedicated and multi-disciplinary team of digital specialists proud to deliver outstanding work for our amazing clients.
Our production team ensure our work is engaging, interactive and use the latest technologies to provide the best user experience.
We deliver on all areas of digital including:
- UX & Creative
- WordPress Development
- Shopify & Shopify Plus
- Email Marketing
- Search Engine Optimisation
- Search Engine Marketing
- Social Media Marketing
- Digital Marketing & Strategy
Azzuri Restaurant Group, Young's Pubs, RXBar, Wahaca, Art Partner, Location Department, Alexi Lubomirski, Bugatchi, Davidor, The Royal Automobile Club, JW Lees, Hippo Inns, Barrafina, Withersworldwide
With a legacy built on their knowledge of every touchpoint of the art of aircraft, Propeller designed a new website for Freestream Aircraft to extend their embodiment of ultra-luxury to their digital touch points with the launch of their new website. Working with Phidel Digital we undertook a full digital rebrand and launch on WordPress.
A beyond bespoke offering required a highly customised website design to showcase their world class inventory, with each aircraft requiring their own hero page, as well as its own charter brochure. Their legacy of innovation, incredible turnkey design services and commitment to sustainability was highlighted through beautifully crafted landing pages
As world leading brokers and charter suppliers of private aircraft they needed a partner who could craft something exquisite and highly bespoke.
Key site elements included:
- Style guide components which they carried through to social presence and branding elements.
- Advanced listing pages for each aircraft, jet and helicopter to be easily understood and compared.
- Aircraft detail pages with focused sections for various plane interior explorations and video content.
- Sectional storytelling pages allowing Freestream to showcase their sustainability commitments and design services in detail.
Sarah Vespelt, VP and head of design, said of their collaboration with Propeller ‘“To be honest, we hit the jackpot with them. We continue to work with them because their support is so great.”
Discover more at Freestream.com
To launch MWELL‘s new Microbiome powder, a super simple, plant-powered blend to feed your gut, we worked with the team to produce a site that was both engaging and educational for consumers.
With a custom quiz and digital storytelling packed with scientific know how and amazing recipes, there’s no excuse not to meet your perfect match and do good for your gut, so check out mwell.com to order yours direct to your door.
Key deliverables from Propeller included:
- Full D2C store launch via a bespoke theme on Shopify Plus.
- Includes both one time purchase and subscription payment options.
- API integration between Shopify Plus and Typeform. This links a customer’s responses to a health and nutrition based quiz to product recommendations.
- Fully branded and custom sectional driven storytelling within the Shopify Plus ecosystem.
- Delivery of educational content and landing pages around the science and benefits of a prebiotic dietary supplement.
- Inclusion of key botanical and brand graphical elements to make an impact for the new brand launching online.
As Faye Mythen the founder described:
‘ We want our purchases to be supporting the economy and to be supporting America. We want to start doing something proactive, people want to do something even if that’s supporting American goods, American luxury creations that are made on American soil, it's something that is massive. We can put our dollars where our values are, and a lot of American shoppers are going to want to do the same. ‘
With everything your heart could desire from fine jewellery and beauty products to grand pianos and apparel, the brand landing pages are filled with an unsurpassed collection of beautiful products.
Visit amerifine.com today and sign up to the Morgan club membership scheme to access early exclusives and limited delights, available only to members.
Key deliverables from Propeller include:
Continuation of design following initial creative work provided by Construct London.
Development of bespoke multi brand eCommerce theme on Shopify Plus.
Bespoke setup of loyalty and reward scheme on Loyalty Lion ‘The Morgan Club’ including custom tiering and educational page design.
Klaviyo integration and logic construction for integrated intelligent email campaigns.
Gorgias customer service integration with chat and form tracking.
Sophisticated Product Pages featuring specific vendor / brand content to explain the luxurious benefits of each product.
Pre ordering and exclusive product access for integrated postal campaign and Morgan Club members.
Advanced brand led landing pages using custom content blocks.
As part of our ongoing strategic partnership with Cubitt House, and building on the successful launch of their individual pub venue websites last year, we are proud to have also recently launched their central brand website showcasing the collection online. Their unique collection of iconic public houses, with a boutique hotel offering, in Central London deserved a new website to illustrate their best in class portfolio.
Our shared aim of the partnership is to elevate the Cubitt House brand online, exciting customers and potential employees about what the group offers, conveying the brand philosophy and highlighting the premium collection of venues and their USPs. We designed a site that was an aesthetic extension of the venue websites, that delivered an integrated approach from central website to local websites and vice versa.
With a strong focus on SEO, campaigns and sharing each of the individual venues USPs, digital storytelling was a key feature of the site to reflect the full proposition. This was particularly important to showcase the focus of Cubitt House on sustainability, provenance and their relationships with their food suppliers as one of their key F&B USPs. This will be supported through the ongoing production of SEO focused content through the new blog functionality.
Key objectives included:
Implementation of a clear booking strategy for table, hotel and events bookings.
Ensuring the cross selling of pubs and spaces across the estate.
Clearly conveying different types of events and packages available.
Incorporation of their CRM and loyalty strategy through the migration of the existing database to Propeller’s proprietary CRM platform and the development of preference centre and competition functionality to drive growth and engagement.
Particular focus was to be made on expanding the visibility of the weddings, meetings and corporate packages that were available and communicating these offerings to the relevant target audiences.
The site was also built to enable the digital activation of subsidiary parts of the business, including the gifting proposition and built with scalability and flexibility in mind to be able to incorporate future planned operational extensions.
Operationally, it was also a key objective to promote recruitment, the employer brand and driving applications across the business which was supported with the ATS integration with Harri.
SEO focused landing pages were developed utilising many of the digital storytelling elements to support in the promotion of key services, including weddings, meetings and parties, as well as seasonal campaign landing pages and new openings.
Check it out here at https://www.cubitthouse.co.uk/
If ever there has been a time to be launching a delivery focused pizza concept, arguably 2020 has been prime time. With lockdown in full swing, we partnered with Gallio to launch their feel good pizza concept from their new Mediterranean dark kitchen concept.
Gallio initially focused on a delivery only concept to bring their innovative take on pizza to Londoners in lockdown however the site had to be built with the scalability and flexibility to be able to transition with the brands plans to add additional delivery locations, as well as plans to eventually open physical venues in addition to the delivery offering.
Given the timing of the launch of the new concept, it was imperative that the opening strategy was broken down into key areas to support the launch and build brand awareness, including a database growth strategy to facilitate ongoing communication with the growing community.
The site includes:
Dual partnership for deliveries, directly through Gallio with Slerp and also with Deliveroo,
Carefully planned UX and design / UI to ensure a clear user experience.
Optimisation around showcasing the offering and guiding users through key areas of the site.
WordPress CMS enabling the in-house team to have control over all areas of the site and the ability to amend all content and images on demand.
Digital storytelling elements of the site for inspiration and ethos firmly rooted in the Mediterranean, where sharing fresh, healthy, vibrant and natural food is celebrated.
Check out their website https://www.galliopizza.com/ for a slice of the Mediterranean delivered to your door!
Propeller partnered with Alessandra Rich to launch a beautiful global flagship store built on Shopify Plus, that balances content with commerce. The site showcases their ready to wear collection and offers an immersive digital experience.
It is a unique destination for the Alessandra Rich customer looking for apparel, jewellery & accessories direct from the brand. This has been carefully balanced with a premium brand experience – one that is ready to celebrate the 10 year anniversary of Alessandra Rich.
Being well versed in delivering sites aimed at discerning and well intended consumers, as an agency we appreciate the importance of making sure the thread, ethos and key brand message is not lost through the user journey.
A number of key functionality elements were incorporated into the site including
- Wishlists and premium size guides
- Pre-ordering to allow customers to register for upcoming seasons and place deposits on products.
- A product information management integration with Zedonk
- Connection with Shopify’s POS system to sync inventory, sales, orders and customers between the showroom and the Shopify website.
Propeller delivered a conversion driven, seamless customer experience and a focus on digital storytelling. Have a browse of the latest collection at alessandrarich.com.
Never has it been more pressing for leading food brands to be selling online direct to consumers. With the significant shift in how brands customers engage with and purchase their products, particularly in the last six months, we have been bringing two decades of invaluable experience with hospitality and ecommerce to many of our clients in the food and beverage segment as they expand their D2C strategy.
Here’s some details about Fullgreen – it’s fair to say we’re big fans! :
- unique market position of being the only shelf-stable cauliflower rice product available globally,
- an expanding product range that now encompasses other long life riced veggies and breakfast items,
- The time was ripe for Fullgreen to take the next step with their digital proposition.
- a detailed Shopify theme customisation for Fullgreen
- This enables their brand to come alive online and to accurately reflect their identity in a way that would resonate with their core demographic.
- Utilising strong brand assets and translating these in a way that reflected their aesthetic online was equally important for their positioning for future B2B and wholesale partnerships as part of their wider strategy.
- Reflection of their retail distribution strategy through the implementation of the store locator to help customers find the product from Walmart to Waitrose.
- A recipe and blog sections of the site informs about the shelf-stable product range.
- The content sections of the site also convey how they are making plant-based eating easy with extensive blog and recipe content to enhance brand awareness and engagement.
In addition – Propeller’s Email work with Klaviyo:
- We delivered customised email flows from welcome series and order confirmations through to abandoned cart and post purchase flows,
- These include trigger and non-opener variants based on custom logic.
Check out fullgreen.co.uk to get your daily dose of nutrients to nourish the body & mind.
We launched the timeless, at home stereo designers on an experiential driven, multilingual and multi currency store for the USA, Australia, Great Britain, Italy and Nordics as part of the brands digital evolution on Shopify Plus.
Following a tech stack discovery, we delivered a highly bespoke theme customisation that included collection landing pages that detail their epic design quality and other key digital storytelling features including Spotify playlists. The store allows buyers to experience the products through both traditional technical detail presentation areas and experiential lifestyle content.
From the tech side, this evolution sees them migrate from a custom ecommerce platform to the enterprise leaders, Shopify Plus. Tivoli Audio had previously been using the custom solution for a less unified branded experience across their territories in EMEA and North America.
From the design and experience side, the brief hinged on delivering a site build that allowed them to tell their multimedia story to their millennial audience of discerning design junkies and fitness conscious music lovers!
In terms of our journey we undertook:
- Discovery phase to identify good substitute third party options where required.
- Full site design
- Development of a new library for storytelling and a separate ‘learn’ based product route.
- A theme delivered across their expansion stores.
- Content migration and internationalisation support.
- Testing and deployment.
Head of eCommerce Emmanuel Onuoha said of the project “They delivered the website in two months. It made my team look good. They’re a really understanding vendor that’s personal but professional. They pay attention to detail.”
Check out tivoliaudio.com for everything from the classics to the latest collaborations then sit back relax and turn up the music.
The Feed Britain store was launched by the LEON restaurant group to sell fresh produce, shelf goods and other food items in London during the pandemic. The site also incorporated a social impact element through the collection of donations for NHS workers at checkout.
There was a fulfilment restriction as deliveries were limited to specific London postcodes, which required the implementations of Shopify scripts to enable this and validate orders by postcode. We also partnered with Shopify partners Yotpo and Klaviyo to gather reviews and for flow driven, automated email campaigns.
The launch of the store was in response to the immediate and significant change in consumer needs with social distancing and lockdown measures being brought in across the UK. Fast decisions were made by the LEON restaurants team to evolve the brand and the offering to continue to deliver healthy and convenient food options through this new channel.
COVID-19 has created the need to pivot for a huge number of restaurant, food and beverage brands which has led to a significant acceleration of digital adoption in the delivery and direct to consumer segment. Consumer search trends and purchase behaviours changed virtually overnight but these behaviour changes have been gradually infiltrating the market over recent years as consumers interests and expectations have begun to shift in recent years with the growth of D2C and delivery platforms across a number of market segments.
Not only did the development of Feed Britain focus on the core values of the LEON restaurants brand but responded to communities needs in real time in terms of both consumer demand and support for the NHS through the donation capability of the site. The team took the opportunity to think big and transform their operation to match customer expectations in a new digital infrastructure.
We worked with Wahaca to create a fresh new website using their recently updated branding. With a focus on developing the content for each of their locations and making the site easily navigable, we launched the new Wahaca website earlier this year.Nothing lost in translation
Nothing is more important for the Wahaca team than opening up the UK to the colours and flavours of Mexico. One of the primary aims of the project was the make the food as accessible as possible to their audience. Based on the popularity of their Instagram account we create a picture menu so users can really get a sense of each of Wahaca’s delicious dishes. Just a quick click through takes you to the full menu listing, complete with dietary filters and easy to navigate sub menus.Driving conversions on mobile
With over 65% of traffic hitting the site being mobile we priorised the design of regions that would scale down beautifully, without losing the impact of the graphic and bold design. With locations throughout the UK, we know Wahaca’s users are on the go and looking for their nearest restaurant.
____________________________________________________Bars for B2B & B2C
Built on Shopify Plus, we utilised Shopify’s custom checkout, Shopify Flows and Script Editor to give RXBAR wholesale functionality without cutting back on the look and feel of the website. With our Shopify expertise we enabled RXBAR to create custom B2B user groups with different pricing tiers, meaning they could get both the B2B and B2C side of their business up and running quickly.Flexibility & Control
We worked with RXBAR to build a website that was both intuitive from a UX perspective and usable from a management perspective. With an array of regions, page templates and brand-focussed colour palette RXBAR can build out the pages they need, when they need them.
We developed a unique piece of tech to take the hassle out of booking a big table. Zizzi customers can invite guests, manage RSVPs, pre-book food and even make sure there’s a bottle of vino waiting on the table.
“Propeller are an outstanding agency with an incredibly talented and passionate team behind them. They continue to drive our business forward.”Bebe Oladipo, AzzurriTempting promotions:
We make it easy for the team at Zizzi to tempt more customers through their doors with vouchers, offers and promotions. Not only are they quick and painless to implement, they’re also more effective thanks to the data we use from past promotions.Fine-tuned booking systems:
We sifted through 5 years of site data to custom-build a unique Bookatable system.
This industry-first customisation makes a big impact on bookings. We’re hitting conversion rates well above industry standards.
The Royal Automobile Club is a prestigious private members club based in the heart of London which offers the highest level of service to its members. We worked hard to emulate this online by creating a digital hub for everything their members need from bookings and notifications to a click and collect shop and classified ads.
"The brief was a challenging one and Propeller approached the project with a high level of customer service backed up by strong project delivery."Sarah Farrar, The Royal Automobile ClubAnything but traditional integrations
We used some clever tech to build a sophisticated members portal with supplier integrations, including Oracle, Concept & Intelligentgolf. It means members have full control to book Squash, Golf, Rooms, Events and make restaurant reservations through the site.
_____________________________________________Content is king
Alexi’s old site was the tip of an iceberg; the team had a big story to tell but a site that could only tell a small part. We built an online destination that acts as a platform to tell Alexi’s story and make the most of all their content, including the back catalogue.
“The only downside of the whole experience was when it launched and I realized that there was nothing else to create together… !"Alexi LubomirskiNew York artistry
This was a personal project – Alexi Lubomirski is a brand and a person. So our New York team worked closely with Alexi to get it right.
We made the most of working in the same city. There were lots of visits to their studio, where we learnt from the team and got a feel for how they worked, which illuminated how they wanted their site to feel and function.Design that works
This site is anything but just a portfolio – the site tells Alexi’s story. We worked closely with Alexi and his team to create a solid UX journey that gave it justice.
The site captures the many sides of Alexi: a curator, a philanthropist, a writer and a creator, and of course, a photographer. We crosslinked every page to guide visitors, allowing them to experience Alexi’s content in its full-screen glory.
_____________________________________________________A pilgrimage project
The boys at Pizza Pilgrims started their business with a huge journey across Italy to source the best ingredients. We helped them share the journey with an interactive map tracking all the stops and the amazing ingredients the brothers found along the way.
“Propeller are great, we loved working with them all. They delivered a glossy, user friendly website which stayed true to the quirkiness of our brand.”Rebecca Serra, Pizza PilgrimsAll fun and code
The boys at Pizza Pilgrims love their 80s video games, so we snuck a few (nice) surprises into their site. Type in certain well-known gaming keyboard sequences and you might see what we’re talking about.Flavourable artists
Pizza Pilgrims launched ‘#pizzaboxart’, a social campaign with a simple concept – grab a pizza box, create a masterpiece and show it off. We made an interactive gallery of over 2,000 entries that can be liked, and ranked in favourites. Budding artists can even take a pic and submit their own artwork on the site.
Cadogan is a dynamic property manager, protecting and enhancing one of London’s finest neighbourhoods, Chelsea and Knightsbridge.
They required a fully flexible website to manage properties of all calibre including retail, office and residential.
The design was inspired by the 300-year history of the Cadogan estate and this was seen throughout by use of imagery, video and an interactive historical timeline.Interactive Map
Explore the Area Interactive Map with key locations plotted and a live weather feed.
This allows users to see local amenities like restaurants, museums and shops, as well as transport links from the area to all major stations and airportsHeritage Timeline
Cadogan have a rich 300-year history that they wanted to display on the site in a modern and engaging manner.
We developed an interactive timeline that dates back from 1603 right through to modern day Chelsea where we can see the historical events that have shaped the neighbourhood as we know it today.
_________________________________________________________________The Destination for the Luxe Jewellery Shopper
Using Shopify Plus we built a luxe store for the leading NYC diamond brand selling high-quality pre-owned designer jewellery from brands including Rolex, Tiffany & Co, Chanel and Cartier.Ultimate Shoppability
Our eCommerce team delivered full UX, site design, build and Shopify Plus consultancy.
Promotes and sells their thousands of one-off jewellery products to a discerning price led consumer.Highly customised design
Multiple homepage regions
Seven layered multi-faceted filterA Luxe One Stop Shop
With thousands of SKUs and a dozen unique collections pages, the site showcases their wide range of designer and diamond jewellery.
Integrations include Affirm for payment later and Signifyd for fraud protection.
_________________________________________________________________Searching high and low
Location Department have a dizzying amount of properties in their portfolio…thousands in fact. So we’ve made it easy to find the right one. We built a really clever search engine right into the heart of the site. It serves up the perfect ecosystem for finding exactly what you’re looking for, but also the opportunity to be inspired
"An amazing team! They have gone above and beyond our expectations, not only delivering a fantastic service but holding our hand through the entire process making this a wonderful experience." - Kate Collings-Post, Location DepartmentThrough the keyhole
Location Department have a story to tell about every property in their portfolio – the challenge is finding a way to tell all the stories without cluttering up the site.
We introduced the team to the WordPress platform and enhanced it with bespoke editing features to streamline location information and imagery. Now the team can tell the unique stories for each location in a way that makes an impact.
__________________________________No templates here
Choosing your lunch at Coco Di Mama is an interactive event: you pick your pasta, your toppings and make it your own. We set out to make the site feel like a visit to one of their locations.
With a combination of modern design and interactive tech, we did just that. Now you can design your lunch before you even step through their door. From meatballs to mushrooms and penne to serpentini – it’s all there (our favourite is rigatone).Things change
Coco Di Mama like to mix things up. Their menu changes, so their site needs to as well.
WordPress was the perfect match for the team at Coco Di Mama. It’s easy to use, flexible and gives them the room to grow. Plus, we know more than most about WordPress – so we knew how to mould it into the perfect online destination for the team.
_________________________________________________________________An extensive portfolio
Founded in 1992, Art Partner now works on over 1500 projects per year across the luxury, fashion, and beauty industries with clients including Vogue, Gucci, Burberry, Versace, Dior, Chanel, Bulgari and Givenchy, among others.Striking design, seamless journey
We were tasked to bring the website up to date to reflect the way that people interact with online content today.
Propeller delivered a full UX design and consultancy as part of their digital rebrand. With improved journeys across multiple devices, we created seamless routes to individual artists’ content and secondary pages. The site’s customizable template allows great flexibility to organize media and promote agency-specific content.Some of the site’s key features include:
- Drag and drop CMS capabilities
- Third-party video hosting optimized for speed
- Page by page SEO with auto-SEO improvements
- High res and quality media – including MP4 Video thumbnails on autoplay
________________________________________________Putting Family Values First
Hall and Woodhouse is a family run business – it’s currently in its 7th generation, so it’s no surprise that values are a pretty big deal. It’s the same for us here at Propeller. After understanding the “Ways of Woodhouse,” we built a site that can be customised to demonstrate each pub’s unique features and true character, while also capturing the ethos of Hall & Woodhouse.A Team Effort
We think it’s important to put Pub Managers in the driving seat – after all, who knows the pubs better than them? So we worked with Hall & Woodhouse to put together a training workshop around CRM and CMS to make sure their managers had the tools to connect with their customers and spread the Hall & Woodhouse way.
"Their tech knowledge is as good as their aesthetic taste."
Propeller did full-stack development of a website and uploaded content and links. They continue to provide support.
"Their tech knowledge is as good as their aesthetic taste."
Jun 13, 2019
The site has generated interest from observers and significant positive customer feedback focused on its visual design. Propeller works efficiently to meet expectations and they stick to the plans they make.
The client submitted this review online.
Please describe your company and your position there.
I am a director of films and tech startups, a writer, a producer, and a speaker.
For what projects/services did your company hire Propeller?
I employed them to build me a website from scratch for my own brand, Kinvara Balfour.
What were your goals for this project?
I wanted to build an engaging, compelling, contemporary, cool website that linked to lots of different work.
How did you select this vendor?
Their examples of previous work were the best I had seen of any company I asked for a pitch from.
Describe the project and the services they provided in detail.
Propeller built my website from scratch, including content and links. They continue to update it and add new visuals and links as I complete more projects.
What was the team composition?
I dealt with Duncan (VP & Director, Propeller) and his team.
Can you share any information that demonstrates the impact that this project has had on your business?
I have been asked by over 30 friends and brands who built my website. It was comprehensive, impressive, clear, and cool. Propeller updates my site efficiently and in a timely manner.
How was project management arranged and how effective was it?
The project was arranged with ease, with care, and with patience. The team did exactly what they promised to do from the outset. They are not patronizing nor dismissive about things I do not know.
What did you find most impressive about this company?
They are cool and contemporary, with true class, and their tech knowledge is as good as their aesthetic taste.
Are there any areas for improvement?
No, I can’t think of anything.