Could you share any statistics or metrics from this engagement?
The results of Digivate's work were phenomenal. Initially, we had managed our social media pages in-house, so we didn't have a lot of followers or general engagement. Digivate created a digital presence for us and attracted leads to our business. They contributed with the right kind of content for our industry and created ideas that we could utilize on the site. We were very pleased with the results.
Their company is result-focused. If, for example, we were running a pay-per-click campaign and not generating much traffic through it because the click-cost was too high, they proactively took measures and came up with different ideas, without the need for our intervention.
If their agency felt that we should explore different avenues for gaining traffic, they weren't shy to put their ideas forward. One of their ideas was for us to launch a Facebook page as part of our social media presence. The company didn't traditionally engage on Facebook, but it was a welcomed addition.
How did Digivate perform from a project management standpoint?
I've worked with many digital agencies throughout my career. I find their structure for working with a client to be unique. Although we had an account manager, we also interacted with specialists within different areas. There was a person dedicated to pay per click, another one for content, social media, SEO, and so on. I, as a client, felt that I was receiving double or triple the value for money from their agency because of the online experts they provided.
Sometimes, as a client, you will work with only one person within an agency who will manage multiple online channels for you. Therefore, they'll have knowledge in those areas, but won't be experts in any channel in particular.
What distinguishes Digivate from other providers?
When we call their agency, we can talk to actual human beings, not to automated systems. We didn't get the feeling that we'd be considered less important because our budget may be lower. Everyone in the company was very responsive, and the overall communication was excellent.
Working with other agencies, I had a clear notion of us being the client and them, the supplier. Digivate were an extension of our team. I didn't see them as an external supplier. They knew our business goals and what we needed to achieve in terms of results. They had ideas and met with us when it was necessary.
Is there anything Digivate could have improved or done differently?
They could engage in more social interaction. There were a few occasions in which we went out with their team, which was useful from a relationship-building perspective. It's not something that they need to actively think about or change, though.
Overall, Digivate needs to maintain their way of working. They have an open-door quality as an agency.
Digivate was results-oriented: if a campaign didn’t deliver, they scrapped it and reassessed. This lead to noticeable gains in traffic and leads. Digivate was self-directed, offered smart suggestions for new marketing avenues, and felt like part of the team.