Spin Brands

BACKGROUND

Please describe your company and your position there.

Digital Director at Muddy Puddles - we're a DTC brand making planet-friendly weather-proof clothing for children aged 0 to 12

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

We needed someone to manage our paid social campaigns on Facebook and Instagram and boost brand awareness, increase the number of new customers and ultimately help achieve our aggressive growth targets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed several agencies and interviewed 5 before ultimately choosing Spin. The growth their clients achieved over the years were very impressive, they are experts in one thing and the team was very professional, super up-to-date with the ever-changing landscape of social media and very friendly too.

Describe the project in detail and walk through the stages of the project.

They worked hard to get to know our brand, our values and USPs as well as previous campaigns and channel performance. They created several budgets and scenarios for us before we ended up on the plan we're on now. They were very responsive and flexible all the way. Based on the above, the Spin team tested different ad creatives and audiences and they're still constantly reviewing and testing these to make sure we're getting the best return for our investment.

The team is very flexible and quick to react when successful campaigns need scaling up or when poorer performing ones need updating, further testing or turning off. We are in touch at least weekly.

How many resources from the vendor's team worked with you, and what were their positions?

3 account managers and Max, the founder also checks in periodically which is very nice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Spin Brands delivered beautiful scalable campaigns and tested creatives and audiences to find the most effective ways to help us achieve our growth targets.

How effective was the workflow between your team and theirs?

We catch up weekly and the team always helps us quickly with ad-hoc things as well. The workflow is super efficient.

What did you find most impressive or unique about this company?

They are great at what they do, very professional, organised, efficient as well as creative and up-to-date with best practices and everything to do with social. I find working with them refreshing and easy.

Are there any areas for improvement or something they could have done differently?

Can't think of any at the moment.

BACKGROUND

Please describe your company and your position there.

I'm the founder of a DTC company based in London (UK).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

We needed someone to help with managing all of our social media feeds, creating great engaging content, liaise with our follower community and take care of all related processes from start to finish.

SOLUTION

How did you select this vendor and what were the deciding factors?

Spin was reccommended to us by a partner of ours.

Describe the project in detail and walk through the stages of the project.

Spin created a social strategy for us, identifying how to present our brand on social, who to talk to and how to best position ourselves in the current social media landscape. They created and curated our content, from post design to reel filming and wrote all of our copy. We were shared weekly, monthly and quarterly reports of which posts were best performing and why, which helped inform and evolve our strategy.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of Account Managers, led by a Pod Leader. Special mention to Courtney, Lauren and Elodie for going above and beyond.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained over 2,000 followers in total whilst working with Spin. We also saw an overall increase in engagement and impressions across platforms. A positive response from our audience was seen across the content.

How effective was the workflow between your team and theirs?

Spin shared weekly, monthly and quarterly reports for clarity of post-performance, alongside tracking our set targets for the period. Communication was consistent across Slack messages and weekly status calls.

What did you find most impressive or unique about this company?

Their ability to create unique concepts for our content was impressive. You can see that they think outside the box and know what works for our audience on social media.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of a Travel Brand, that makes backpacks and accessories for adventure travel.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

We needed someone to re-start our digital paid advertising campaign after the COVID pandemic. With little to no data, we had to start from scratch.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched and researched many agencies in London and were finally recommended SPIN by another company who had great success with them. Once we saw the brands and business they had worked with before, we knew they were the right agency for us.

Describe the project in detail and walk through the stages of the project.

After an initial meeting, we went through a 4-week testing stage, testing creative, copy and audiences. After the testing phase, we then started to scale through our best-performing adverts and are constantly trying to improve ROI as we move through to really scale up our budget.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an Account manager and 1 social media expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first 3 months, we have managed to

How effective was the workflow between your team and theirs?

We meet every week at a set time where we can discuss minor changes or discuss overall strategy. Calls are short but productive and we can really see the value.

What did you find most impressive or unique about this company?

We were impressed by the account managers we have worked with and their knowledge of the industry. Their willingness to work through problems and their ability to deliver results in a challenging environment.

Are there any areas for improvement or something they could have done differently?

We found the reporting useful, however, it would be good to see all of the external costs including their retainer fee in our reporting to get a more accurate ROI, something we now do in-house.

BACKGROUND

Please describe your company and your position there.

I'm the Head of Digital Demand Gen and Social Media at Google Cloud, EMEA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

Across the marketing organisation, we had a huge need for frequent and high quality visual content to support our activities. Typically, this content would take a lot of time to prepare, we'd spend too much time briefing and in approvals, and not enough time being creative and looking for the spark that we needed.

SOLUTION

How did you select this vendor and what were the deciding factors?

We'd heard good things about Spin Brands, so gave them a shot.

Describe the project in detail and walk through the stages of the project.

Spin Brands runs a creative session with my team every week. They also take quick briefs for last minute projects and fill the gaps that our brand team doesn't have time to react to.

How many resources from the vendor's team worked with you, and what were their positions?

We work with Olly our account director, and a very talented creative team including designers, artists, animators and video editors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Absolutely superb. Spin Brands has made a huge difference in how we can quickly react to opportunities, they produce incredibly creative visual content to a super high standard, and they do this quickly. No more long lead times or delays, if we need something quickly we know that Spin has the talent and the setup to react and produce something fantastic very quickly. They are very organised and well set up, our account team is fantastic, and we love working with them.

How effective was the workflow between your team and theirs?

Very simple and straight forward. They organize everything and let us focus on everything else we're working on.

What did you find most impressive or unique about this company?

The speed and quality of their work.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

The Floor is a Direct-to-Fan platform that provides creators with the tools to help sustain their creativity and have a closer connection with their fans. Rather than being built on toxic algorithms and manipulative advertising, our number one goal is keeping creativity alive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

Digital and influencer marketing and ad management. Ideation, planning and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our Founder had an existing relationship with Max however the reviews were very persuading.

Describe the project in detail and walk through the stages of the project.

We initially started with social media strategy and ads management and advice however the relationship evolved past that. Our final project was a successful influencer campaign.

How many resources from the vendor's team worked with you, and what were their positions?

We had various account managers across the project that specialised in specific areas in which we needed help.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our understanding of TikTok and TikTok Ads developed rapidly and therefore our following has risen hugely. We produced a successful ambassador campaign that would be very easy to evolve in future. Our FB ads have also been very successful.

How effective was the workflow between your team and theirs?

We had a bi-weekly video meeting, set up slack channels and emailed. It was very effective.

What did you find most impressive or unique about this company?

The knowledge and enthusiasm of the whole team. Everyone was friendly, relaxed, and really driven — they pushed us to reach deadlines in very effective ways.

Are there any areas for improvement or something they could have done differently?

It came across sometimes as if the team hadn't worked with businesses as small as ours. As a start-up company that is made up of few, part-time staff, the turnover of tasks is longer than in other companies and, although we try, communication isn't as consistent. I do however honestly feel that Spin adapted and adjusted perfectly to our workflow, it just took a few conversations to get there.

Maybe our capacity as a company could have been discussed and figured out together at the start before setting tasks. My only other feedback would be with the Ambassador campaign, I think it could have been orchestrated slightly better. We had to push the date back once or twice and outreach was a little slow at times.

BACKGROUND

Please describe your company and your position there.

Plant-based food brand. Social and Content executive.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

Social campaigns: organic and paid.

SOLUTION

How did you select Spin Brand and what were the deciding factors?

Experience, portfolio and initial pitch.

Describe the project in detail and walk through the stages of the project.

Brieifing spin on campaign needs and objectives. Providing copy and visual assets. Refining creatives with their design team. Going live on paid with their paid digital team. Reporting / checking in weekly on learnings.

How many resources from the Spin Brand team worked with you, and what were their positions?

Account manager Content creators (multiple) Photographer Creative director Paid Digital (multiple)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Some content from our recent soup campaign has been our strongest ever in terms of reporting.

How effective was the workflow between your team and theirs?

Excellent. Easy to contact and quick to respond / advise.

What did you find most impressive or unique about this company?

We recently started working with Spin Brands across our paid and organic social activity. They've been an enormous joy to work with - responsive, full of energy and innovative, social first, creative ideas. They're constantly on hand to assist on projects, provide their digital insight and implement their expertise.

We're really excited to continue our work with them. Above this, they are all lovely individuals with contagious energy who clearly love what they do.

Are there any areas for improvement or something they could have done differently?

Not applicable so far.

BACKGROUND

Please describe your company and your position there.

I look after the marketing for Spiral Cellars, the UK's leading provider of luxury wine rooms and wine cellars.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

We wanted someone to create and manage social media ads for us. Our brand talks to several target target audiences and we needed a team that could feed different ads to different audiences but in a holistic manner in order to create cumulative build.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted a local agency and searched online to find them. When we first met Spin we were initially attracted to their no nonsense and pragmatic approach. The deal was sealed when we approached an existing client for some feedback and they gave Spin a good review

Describe the project in detail and walk through the stages of the project.

We had several immersion meetings so that the agency really got to know us and our brand prior to identifying online audiences and producing creative that spoke to them. Their approach was very methodical. Only when in-field success had been proven against one audience did they move on to the next

How many resources from the vendor's team worked with you, and what were their positions?

Generally we only have face to face contact with one team member, though we are aware of and have access to other folk who work on the business who we can contact when we need to. As a relatively small company, this works well for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before Spin got involved, our social media activity did very little for us as we were really only speaking to existing followers. Once Spin got involved, they pushed our brand out to a much wider audience, resulting in a big jump in product inquiries.

How effective was the workflow between your team and theirs?

We get weekly reports which are mercifully written in English rather than in techno-speak. The team at Spin are easily reached when things crop up and are very good at covering for each other during holidays & absences

What did you find most impressive or unique about this company?

Initially we were rather doubtful about the social media experience and went in to it as a test. We thought that because of the high price tag of our products (approx £40K), and the specifics of our target base, Spin wouldn't be able to drive potential clients to us in the numbers we wanted. Hats off to Spin - they exceeded expectations

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Introduce your business and what you do there.

I work for SIXPAD, which is a brand under the MTG umbrella. As a brand manager, I look after the day-to-day running of our company in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spin Brands?

We hired Spin Brands to look after our social media accounts and paid advertisements.

SOLUTION

What was the scope of their involvement?

Spin Brands fully manages all of our social media platforms across Instagram, Facebook, and Twitter, They look after our organic posting and advertisements on all of those channels. I send them trading plans and a schedule of our promotions. 

When we have content that needs to go out, their in-house design team reworks it. Spin Brands spends time turning everything into a unique post. They’ve even employed a grid system on our Instagram page. For one of our launches, they designed mockups for the ads that we could put out to get more ambassadors for our products.

What is the team composition?

We have two points of contact, MJ (Senior Account Manager) and Charlotte (Account Manager). I correspond day-to-day with Charlotte. 

How did you come to work with Spin Brands?

It was our head office in Japan that sourced them. I would assume that they’ve been brought on based on the reviews of other businesses about them. I can see that they're a good company to work with, and that's probably a reason why our head office went with them.

How much have you invested with them?

Our retainer fee is £2,500 (approximately $3,500 USD) a month. 

What is the status of this engagement?

Our official started was in December 2020 and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we’ve started working with Spin Brands, the followers on our Instagram page, which is the main focus of our digital marketing efforts, have gone from 165,000 at the end of December 2020 to 239,000 as of last week. That’s an increase of around 45% since they’ve taken over. 

Our engagement rate also sits at an average of 2.5%, which is well above average in the industry. In terms of advertising, which is a very important aspect of our business, our conversion rate is at 1.3%, which is a 470% increase compared to where we were at previously.

Our products are quite premium and people either love them or they don’t. The return on our ad spend is 3.13%, which seems low but is actually quite good since it is a triple return on what we spend. We’ve achieved really low cost-per-click for the high-value items that we sell. 

How did Spin Brands perform from a project management standpoint?

Spin Brands is great at constantly optimizing our ads. I don’t have to chase them to do that. They’re also excellent at working from a blank sheet. For instance, I can give them some direction without having to mother them. 

I’ve worked with five other agencies prior to Spin Brands and I can honestly say that they’re like no other firm out there. I’m really pleased with how they’ve taken the bull by the horns and managed our accounts. 

The team uses Google Dashboards, and my own account is linked to it. There, I can filter by date, country, device, campaign type, or ad name to see all of our metrics in terms of click-through and conversion rates. It’s all very transparent.

What did you find most impressive about them?

The most impressive thing about Spin Brands is their personal touch and accessibility. Whenever I have something urgent that needs looking at, I can get a response from them right away. It has put us at ease that we don’t have to chase them around. Their account manager is also superb and very personable. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Listen to what Spin Brands has to say about your brand or project and really work with them based on what your feelings are. From my experience, it really helps to take their advice.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of SANS MATIN - a DTC footwear brand built around ethical, sustainable and charitable practices for the conscious consumer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands, and what were your goals?

We onboarded with SPIN to optimise and grow our performance marketing channels to aid the growth of our UK and US business.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched several agencies and interviewed 5-7 before deciding SPIN would be the most suitable choice to move forward with. They have an outstanding record, are incredibly personable, hardworking, and have enabled us to create bespoke solutions and practises for our marketing campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

SPIN carry out our performance marketing through multiple channels; Instagram, Facebook, Google and soon to launch our TikTok campaigns. The scope of work required SPIN to carry out (and continue to do so) large amounts of audience and data testing, optimisation and consolidation. Key deliverables are ROAS, CPA, CPC, and site conversation rate.

How many resources from the vendor's team worked with you, and what were their positions?

2 Account managers and one Paid Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

SPIN have provided the back bone to our company growth of 6X this year to date, and are looking to provide the same strong performance with the launch of our US subsidiary this summer.

How effective was the workflow between your team and theirs?

We have weekly meeting, and the workflow is good and incredibly efficient.

What did you find most impressive or unique about this company?

They have provided us with all the work and results that we have asked of them with incredible professionalism. Our relationship with their team is very strong, and we feel we have a great understanding of where we are all trying to take SANS MATIN.

Are there any areas for improvement or something they could have done differently?

Increase the speed of their brand results platform.

BACKGROUND

Please describe your company and your position there.

I am one of the co-founders of our payments provider startup. I oversee everything commercially.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Spin Brands?

We hired spin brands to build our online footprint. This started as an audit of our existing online presence and developed into ongoing social media management. With no in-house marketing team, we needed an agency that was able to offer a variety of services.

What were your goals for this project?

We wanted to establish ourselves as a credible player in the space. With no existing online presence, we needed a digital marketing agency to work with us to develop and build out our brand and clearly communicate our vision. The impact that we anticipated this having on our business was that potential clients would have a clearer understanding of what our product offers.

SOLUTION

How did you select Spin Brands?

We spent time online researching digital marketing agencies that we believed would cover the services we required. After talking to a handful and reading online reviews, we settled with Spin Brands. We're impressed by their speed of response and their fast understanding of our concept and what is needed.

Describe the scope of their work in detail.

The initiative included two main remits: Social Media Management - Organic Social, and an audit of the existing social media. For the first part, this included developing strategy and execution plans around tools, techniques and growth, Copywriting and digital creative content (animation & graphic design). For this we had a dedicated account manager For the audit, a competitor analysis was provided, and we were provided with an assessment the sector opportunity and landscape

What was the team composition?

Two of the spin brands team were heavily involved in the initial audit and strategy creation. With the ongoing social media management, we have one dedicated account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media interactions have increased steadily since the launch - this has had a positive impact on brand awareness and business credibility. These results have been in line with both the expectations we had and the ones that were set with the Spin brands team at the beginning of the initiative.

How effective was the workflow between your team and theirs?

The workflow has been highly effective. In addition to bi-weekly meetings to discuss progress and any other topics, the spin brands team are always at hand to answer any questions we have outside of these. We are also provided with weekly topline reporting, monthly reporting with commentary and quarterly business reviews which are helpful

What did you find most impressive about this company?

The company has been particularly impressive in how they have defined our brand messaging and communicated our vision in a concise manner to our audience. The originality of the content for the social media pages has also been really strong.

Are there any areas for improvement?

not at the moment!