Businesses should listen actively to conversations about their brand, competitors, and customers online by performing social listening. Clutch surveyed 300 users of social listening tools to show how social listening can improve customer service, recruit new employees, and monitor the competition.
Recent Articles
Google Analytics 360 Suite: Features You Need to Know
Learn which platforms and features to purchase on Google Analytics 360 Suite (and which to use for free) to collect data that informs your marketing efforts.
5 Questions to Ask When Choosing a Social Media Provider
Finding a social media provider that's right for you business begins with asking 5 questions about the provider's areas of expertise, past clients, metrics-tracking habits, and more.
What Small Businesses Can Learn From the 5 Most Valuable Brands
Small businesses can learn different approaches to branding by studying the most valuable brands in the world, including Google, Apple, Coca-Cola, Nike, and Budweiser.
Why Community Building Is Key for Brand Loyalty
Growing a community with loyal, repeat customers is more important than simply growing an audience (which usually only interacts with a brand once). Learn how to increase your conversion rate by building a community.
4 Steps to Secure Press Coverage For Your Business
Earning press mentions can skyrocket your brand visibility and land backlinks, traffic and opportunities for your business. However, most businesses mistakenly believe that getting press is either impossible or expensive. Dmitry Dragilev, founder of JustReachOut, provides a scalable process for getting press in four steps.
Using Google Analytics to Time Your Marketing
Google Analytics reports help identify customer behaviors that marketers can use to optimize strategy and drive conversions. Richard Castello of SEO Brand walks through the process of creating three reports that allow for the most effective scheduling of marketing campaigns.
When You Should (and Shouldn’t) Automate Your Email Campaigns
Automating emails is not always the right answer. Learn the four types of emails your company should automate as part of lead-nurturing throughout the customer journey.
5 Steps to Help You Create a Content Strategy
What kind of content strategy does your company have? A documented content strategy can ensure that team members share the same goals, tactics, and responsibilities. Kane Jamison, Founder of Content Harmony, suggests five steps for building an effective strategy.
Defining Your Brand Using a Vision-Based Framework
Your brand is a promise about what your company stands for and the value it offers. To build a company culture around a cohesive brand story, look to our step-by-step guidance on using a vision-based framework to define your brand.
Interview With Moz's Rand Fishkin: Helping People "Do Better Marketing"
We interviewed Rand Fishkin, Founder of Moz, as part of a series of articles on content marketing trends and strategies. Learn how Fishkin developed Moz's content strategy, and how you can apply his approach at your company.
Recent Interviews
Interview with Zinzin
Clutch spoke with Jay Jurisich, the founder/CEO and co-creative director of the naming agency Zinzin, as part of a series of interviews on the trends and best practices around naming a company.
Interview with River + Wolf
Clutch spoke with Margaret Wolfson, the founder and chief creative of the naming agency River + Wolf, as part of a series of interviews on the trends and best practices around naming a company.
Interview with Catchword
Clutch spoke with Kristen Pembroke, the director of client services at the branding agency Catchword, as part of a series of interviews on the trends and best practices around naming a company.
Interview with Tanj
Clutch spoke with Scott Milano, the owner and managing director of the naming and branding agency Tanj, as part of a series of interviews on the trends and best practices around naming a company.
Interview with Tungsten
Clutch spoke with Phil Davis, the president of Tungsten Branding, as part of a series of interviews on the trends and best practices around naming a company.
Interview with Addison Whitney
Clutch spoke with Brannon Cashion, the global president of Addison Whitney, as part of a series of interviews on the trends and best practices around naming a company.
Interview with A Hundred Monkeys
Clutch spoke with Tyler Doyle, the creative lead of the naming agency A Hundred Monkeys, as part of a series of interviews on naming a company.