Digital Marketing

How PR Crises Impact Brand ReputationSeven months after United Airlines, Pepsi, and Uber's public relations (PR) crises, consumers' perceptions of the brands are still influenced by each company's response to the PR event.

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Recent Articles

How PR Crises Impact Brand Reputation

How PR Crises Impact Brand ReputationSeven months after United Airlines, Pepsi, and Uber's public relations (PR) crises, consumers' perceptions of the brands are still influenced by each company's response to the PR event.

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8 Tips to Boost Engagement on Social Media

8 Tips to Boost Engagement on Social Media

Learn eight key strategies to boost your social media engagement rates.

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How to Improve Your Digital Reputation With Online Reviews

featured image for article about improving digital reputation with online reviewsConsumers look to online before making a purchase, so try these 3 rules to encourage customers to review your business.

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How Businesses Use Social Media: 2017 Survey

How Businesses Use Social Media: 2017 SurveyClutch's survey of more than 340 social media marketers shows that social media is a powerful marketing tool and can help increase companies' revenue and sales.

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How to Craft a Marketing Text Message

How to Craft a Marketing Text MessageLearn to include the elements that promote your business in your marketing text messages.

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The Beginner's Guide to Email Marketing

Beginner's Guide to Email MarketingLearn what email marketing can accomplish and how to design appealing emails.

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6 Brands That Nail Product Differentiation

6 Brands That Nail Product DifferentiationLearn how six popular brands – Whole Foods, LUSH, Toms, T-Mobile, Airstream, and Kylea Health & Energy – successfully differentiate themselves from the competition.

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3 UX Principles That Will Help Your Product Succeed

Three UX Principles that Will Help Your Product SucceedFollow these three user experience concepts for a better-designed product.

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9 Ways to Strengthen Your Brand Through Naming

9 Tips for Naming and Branding Your Business Feature Image

Naming your business creates branding potential, but requires significant thought and strategy. 

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How Enterprises Can Adopt Startup-Like Innovation

How Enterprises Can Adopt Startup-Like InnovationCompanies that become more startup-like can become better at nurturing new ideas and adjusting to change.

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Recent Interviews

Interview with Zinzin

Zinzin logo

Clutch spoke with Jay Jurisich, the founder/CEO and co-creative director of the naming agency Zinzin, as part of a series of interviews on the trends and best practices around naming a company.

Interview with River + Wolf

River and Wolf logo

Clutch spoke with Margaret Wolfson, the founder and chief creative of the naming agency River + Wolf, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Catchword

Catchword branding logo

Clutch spoke with Kristen Pembroke, the director of client services at the branding agency Catchword, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Tanj

Tanj logo

Clutch spoke with Scott Milano, the owner and managing director of the naming and branding agency Tanj, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Tungsten

Tungsten Branding logo

Clutch spoke with Phil Davis, the president of Tungsten Branding, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Addison Whitney

Addison Whitney logo

Clutch spoke with Brannon Cashion, the global president of Addison Whitney, as part of a series of interviews on the trends and best practices around naming a company.

Interview with A Hundred Monkeys

A Hundred Monkeys Branding Company Logo

Clutch spoke with Tyler Doyle, the creative lead of the naming agency A Hundred Monkeys, as part of a series of interviews on naming a company.