Digital Marketing

5 Steps to Help You Create A Content Strategy

What kind of content strategy does your company have? A documented content strategy can ensure that team members share the same goals, tactics, and responsibilities. Kane Jamison, Founder of Content Harmony, suggests five steps for building an effective strategy.

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Recent Articles

Defining Your Brand Using a Vision-Based Framework

How to define your brand using a vision-based frameworkYour brand is a promise about what your company stands for and the value it offers. To build a company culture around a cohesive brand story, look to our step-by-step guidance on using a vision-based framework to define your brand.

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Interview with Moz's Rand Fishkin: Helping People "Do Better Marketing"

Interview with Moz's Rand Fishkin: Helping People "Do Better Marketing"We interviewed Rand Fishkin, Founder of Moz, as part of a series of articles on content marketing trends and strategies. Learn how Fishkin developed Moz's content strategy, and how you can apply his approach at your company.

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Cost Analysis: Content Marketing Agency vs. In-House Team

Cost Analysis: Content Marketing Agency vs In-House Team

Should you keep your content creation resources in-house or hire a content marketing agency? Rachel Lindteigen of Etched Marketing explores the trade-offs based on her experience founding a content marketing agency.

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How to Boost Content Marketing ROI with Micro-Influencers

How to Boost Content Marketing ROI with Micro-InfluencersInfluencer marketing entails partnering with industry leaders, recognized personas, or celebrities to help your company share its message or advertise its products to a broader market. To achieve authentic influencer marketing, follow these five steps to engage micro-influencers with small but mighty followings.

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Reporting Basics for New (or Overwhelmed) Marketers

Reporting Basics for New (or Overwhelmed) Marketers by Spela Grasic of Cheeky Monkey Media

A step-by-step guide to tracking and reporting your digital marketing efforts, using marketing agency Cheeky Monkey Media as a case study.

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How Small Business Marketing Can Succeed in 2017

How Small Business Marketing Can Succeed In 2017In the final installment of the 2017 Small Business Digital Marketing Survey, Clutch interviewed 350 small business owners and managers to understand their approach to marketing and advertising. As many small businesses increase their investment in digital marketing, Clutch analyzed survey results and interviewed experts to identify key marketing and advertising strategies that can help small businesses succeed.

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Generate Inbound Leads with Content Marketing & Website Optimization

How to Generate Inbound Leads Through Content Marketing & Website Optimization

Strategies to generate more inbound leads through content marketing and website optimization.

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Why Businesses Should Perform Social Listening: 2017 Survey

Why Businesses Should Perform Social Listening: 2017 Survey from Clutch, a B2B research firm

Businesses should listen actively to conversations about their brand, competitors, and customers online by performing social listening. Clutch surveyed 300 users of social listening tools to show how social listening can improve customer service, recruit new employees, and monitor the competition.

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How to Create Multiple Content Assets from One Source

How to create multiple content assets from one source

Six steps to guide you through the process of transforming one piece of content into multiple resources that fill up an editorial calendar.

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How to Use Facebook Lead Ads

How to Use Facebook Lead Ads

Facebook Lead Ads are a powerful tool for acquiring customers at the bottom of the sales funnel. Here's a step-by-step guide on how to use Lead Ads for your business.

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Recent Interviews

Interview with Zinzin

Zinzin logo

Clutch spoke with Jay Jurisich, the founder/CEO and co-creative director of the naming agency Zinzin, as part of a series of interviews on the trends and best practices around naming a company.

Interview with River + Wolf

River and Wolf logo

Clutch spoke with Margaret Wolfson, the founder and chief creative of the naming agency River + Wolf, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Catchword

Catchword branding logo

Clutch spoke with Kristen Pembroke, the director of client services at the branding agency Catchword, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Tanj

Tanj logo

Clutch spoke with Scott Milano, the owner and managing director of the naming and branding agency Tanj, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Tungsten

Tungsten Branding logo

Clutch spoke with Phil Davis, the president of Tungsten Branding, as part of a series of interviews on the trends and best practices around naming a company.

Interview with Addison Whitney

Addison Whitney logo

Clutch spoke with Brannon Cashion, the global president of Addison Whitney, as part of a series of interviews on the trends and best practices around naming a company.

Interview with A Hundred Monkeys

A Hundred Monkeys Branding Company Logo

Clutch spoke with Tyler Doyle, the creative lead of the naming agency A Hundred Monkeys, as part of a series of interviews on naming a company.