How important is digital marketing for small businesses? What role does social media play in small businesses’ marketing strategies?
Clutch surveyed 352 owners and managers of small businesses in the US to determine how they incorporate advertising and marketing into their business plans.
In particular, the study explores
- Impressions of digital marketing effectiveness in the small business market.
- Small business’ digital marketing habits and priority channels.
- Why small businesses focus on social media the most to fulfill digital marketing goals.
- Social media habits and best practices for small businesses.
The majority of survey respondents are businesses with 1-10 employees and less than $1 million in annual revenue, which matches the makeup of the 2013 US Census Bureau data on small businesses.