Social Media

How to Use Facebook Lead Ads

Facebook Lead Ads expand social media's role in the sales funnel by providing another way for businesses to connect with customers who are about to make a purchase.

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Social Media Marketing Survey 2016: Paid Versus Organic Social Media

How many of the following characteristics apply to your company?

  • You have multiple social media accounts but don’t follow a strategy when posting.

  • You put an intern in-charge of social media.

  • You invest in paid social media but don’t know which metrics to track to demonstrate your success.

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Small Business Digital Marketing and Social Media Habits in 2016: A Survey

How important is digital marketing for small businesses? What role does social media play in small businesses’ marketing strategies?

Clutch surveyed 352 owners and managers of small businesses in the US to determine how they incorporate advertising and marketing into their business plans.

In particular, the study explores

  1. Impressions of digital marketing effectiveness in the small business market.
  2. Small business’ digital marketing habits and priority channels.
  3. Why small businesses focus on social media the most to fulfill digital marketing goals.
  4. Social media habits and best practices for small businesses.

The majority of survey respondents are businesses with 1-10 employees and less than $1 million in annual revenue, which matches the makeup of the 2013 US Census Bureau data on small businesses.

 

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Small Business and Social Media in 2015: A Survey

How are small businesses currently using social media and how can a small business benefit from a social media strategy? In a small business survey conducted by Clutch, results showed that 53 percent of small businesses actively use social media. We investigated small business investment in social media and the change from 2014 to 2015 further, focusing on investment in employee time, spend on an outside agency or consultant, and spend on social media ads. We interviewed social media and digital marketing experts for their thoughts on the survey results and for insights on how small businesses can develop a comprehensive social media strategy. Below the infographic there is more detail on the survey data along with additional analysis from the experts we interviewed.

 

Clutch Small Business Survey 2015
 

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