SEO Services for Natural Fertility Products Company
- Content Writing Services Search Engine Optimization Web Development
- Confidential
- Jan. - Dec. 2025
- Quality
- 1.0
- Schedule
- 1.0
- Cost
- 1.0
- Willing to Refer
- 1.0
"The company presented itself as a full-service SEO provider with experience in e-commerce and multilingual projects."
- Other industries
- Switzerland
- 11-50 Employees
- Online Review
- Verified
SunTec India provided SEO services for a natural fertility products company. The team developed a comprehensive SEO strategy that encompassed on-page optimization, backlink building, content creation, and more.
SunTec India's work failed to deliver positive outcomes, with key metrics showing a decline in organic impressions, keyword rankings, and more. The team demonstrated disorganized project management, missed deadlines, and delivered unusable deliverables, resulting in no measurable SEO improvement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder and CEO, Other industries of a natural fertility products company.
Describe what your company does in a single sentence.
Natural Fertility Products
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SunTec India to accomplish?
- SEO Services
- Google Business Profile Management
SOLUTION
How did you find SunTec India?
Online Search
Why did you select SunTec India over others?
Good intial interview and sale pitch
How many teammates from SunTec India were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged Suntec India under a contract for 200 hours of SEO work per month with the goal of improving organic visibility, rankings, and traffic for our Swiss e-commerce site specializing in vegan fertility supplements.
The agreed scope included a comprehensive SEO strategy covering on-page optimization, technical SEO, off-page backlink building (10–15 high-DA Swiss .ch domains per week with editorial focus), multilingual content creation (4 blog posts per month in French, German and English, 1,000+ words each), keyword research and tracking for 39 targeted terms, full technical audit (GSC errors, hreflang, Core Web Vitals), Google Business Profile optimization, and regular reporting using our agreed weekly checklist and monthly KPI tracker.
Key deliverables promised were:
- Pilot blog posts with schema markup, FMH citations for E-E-A-T, videos, and internal linking
- High-quality backlink outreach and acquisition with Daily Link Log
- Technical fixes (page speed, crawl errors, hreflang validation)
- On-page optimization across product and blog pages (meta titles/descriptions, headings, FAQ sections)
- Monitoring of impressions, rankings, and conversions via SEMrush and Google Search Console
In practice, most deliverables were either never completed or provided in unusable form (endless error-filled Excel spreadsheets that were never implemented live), leading to zero measurable progress over 12 months.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Unfortunately, there were no measurable positive outcomes or success from the project with Suntec India.
Key metrics over the 12-month engagement showed clear decline or stagnation rather than improvement:
- Organic impressions in Google Search Console fell dramatically from over 3,000 daily to approximately 400 daily.
- Keyword rankings remained stagnant above position 65 for all major target terms
- Total number of ranking keywords declined significantly (agency data showed a drop from 338 to 190 during periods of active work).
- Domain Authority and page authority showed no growth (unknown baseline, but no improvement reported).
- Google Business Profile was permanently suspended due to negligent posting practices and could not be recovered (expert-confirmed after USD 1,100 spent).
- Toxic backlink percentage remained high at 27% in SEMrush (never properly cleaned or disavowed).
- Organic traffic and conversions stayed flat or declined, with no measurable uplift despite the 200-hour monthly contract.
The agency claimed some internal improvements (e.g., temporary keyword stabilization during short active periods), but these were not sustained, not reflected in Google Search Console or SEMrush data, and were overshadowed by the overall negative impact.
In summary, after 12 months and significant investment, the project delivered zero measurable progress and instead caused lasting damage, particularly the permanent loss of our Google Business Profile and persistent toxic backlinks.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was disorganized, lacked accountability, and frequently violated the agreed processes.
Deadlines were routinely missed: pilot blog posts were delayed by more than four months despite repeated promises of weekly progress, and the technical audit report was delivered late with incomplete recommendations.
The agency often started work without the required written pre-approval, contrary to the contract terms we had established. Deliverables, particularly on-page optimization spreadsheets, were consistently unusable due to errors such as incorrect translations, missing data, and poor structure, requiring over forty hours of our team’s detailed feedback — none of which was ever correctly implemented on the live website.
Communication was slow and inadequate, with responses typically taking five to ten days and often being vague, contradictory, or incomplete. When we raised specific needs (e.g., FMH citations for E-E-A-T, integration of ovulation keyword gaps, or hreflang validation), the replies were superficial or ignored, making it impossible to achieve meaningful progress.
Overall, the project management style prioritized superficial reporting and internal documentation over actual results and client requirements, leading to twelve months of zero measurable SEO improvement despite the 200-hour monthly contract.
What was your primary form of communication with SunTec India?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
Unfortunately, I did not find anything particularly impressive or unique about Suntec India during our engagement.
The company presented itself as a full-service SEO provider with experience in e-commerce and multilingual projects, but in practice, the delivery fell far short of industry standards. There was no standout expertise, innovative approach, or exceptional execution that set them apart from other agencies.
On the contrary, their processes were conventional, poorly coordinated, and ultimately ineffective, resulting in no measurable progress despite a substantial time commitment (200 hours per month). The only notable aspect was their willingness to provide detailed spreadsheets and reports, but these were unusable and served more as internal documentation than as actionable deliverables.
In summary, nothing about Suntec India stood out positively, the engagement was marked by missed deadlines, low-quality outputs, and a lack of tangible results.
Are there any areas for improvement or something SunTec India could have done differently?
Yes, there are several significant areas where SunTec India could have performed much better, and these shortcomings were the primary reasons for the failure of the project and the substantial damage to our business.
First, SunTec India should have strictly adhered to the agreed pre-approval process for all tasks and deliverables. Instead, they frequently started work without written consent, delivered unusable on-page optimisation spreadsheets filled with errors (incorrect translations, missing data, poor structure), and required over forty hours of our team’s feedback, none of which was ever correctly implemented on the live website.
Second, they should have prioritised a thorough and ongoing cleanup of toxic backlinks. The toxic backlink percentage remained high at twenty-seven percent in SEMrush audits throughout the engagement, never properly disavowed or removed, which prevented any positive progress in rankings and contributed to the dramatic drop in organic impressions from more than three thousand daily to approximately four hundred.
Third, communication and project management were consistently poor. Responses took five to ten days, were often vague or contradictory, and key deliverables such as the technical audit report and pilot blog posts were delayed by more than four months despite repeated promises of weekly progress.
Fourth, they showed a lack of understanding of the YMYL (Your Money or Your Life) requirements for a health supplement site, failing to incorporate essential E-E-A-T elements such as citations from the Swiss Medical Association (FMH) or to address specific keyword gaps (e.g., ovulation-related terms for product bundles).
Finally, the focus remained on generating superficial reports and spreadsheets rather than delivering measurable results or implementing changes live, leading to twelve months of zero progress despite a contract for two hundred hours per month.
In summary, SunTec India could have succeeded by prioritising quality over quantity, respecting agreed processes, communicating proactively, delivering timely and usable work, and focusing on actual implementation and measurable outcomes rather than internal docum
RATINGS
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Quality
1.0Service & Deliverables
"On-page optimisation was delivered as unusable Excel spreadsheets with incorrect translations, missing data, and poor structure. Backlink building included low-DA and irrelevant sites, and toxic backlinks (27% score) were never properly cleaned."
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Schedule
1.0On time / deadlines
"Pilot blog posts were delayed by more than four months despite repeated promises of weekly progress."
-
Cost
1.0Value / within estimates
"We paid for 200 hours per month over 12 months with zero measurable progress in rankings, traffic, or impressions. The deliverables were unusable."
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Willing to Refer
1.0NPS
"The engagement resulted in significant and lasting damage rather than any positive outcomes. Key issues included the permanent and irrecoverable suspension of our Google Business Profile due to negligent posting practices (confirmed by a specialist after USD 1,100+ in recovery costs), persistent toxic backlinks (27% score in SEMrush that were never properly disavowed), and zero measurable SEO progress over 12 months (keyword rankings stagnant above position 65, impressions dropped from >3,000 to ~400 daily).
