Apple's new App Store could compel businesses to rethink their ASO strategies regarding keywords, customer reviews, and curation.
Recent articles
5 Ways to Troubleshoot App Security Concerns During Development
Five ways to troubleshoot security issues in the mobile app development process: encrypt data, secure app code, perform security testing, strengthen back-end, and secure app data.
How Apps Transform the Customer Journey
Learn how a large business chain (Starbucks) and a small local business (barbershop Livin' In The Cut) use mobile technology to shape how customers engage with their brand and ultimately grow their business.
How to Promote a Mobile App After Its Launch
For mobile app owners, launching a mobile app unfortunately does not come part-and-parcel with engaged users and guaranteed downloads. After launch, the next task for this group is to garner attention for their product in efforts to engage users and drive downloads. Codrin Arsene, of Y Media Labs, walks through the best practices for app promotion after launch, in the second installment of a series on mobile app promotion methods.
4 Reasons Why Your Business Should Build a Mobile App
Despite the value of mobile apps for businesses, some firms still need convincing to develop an app. Michal Kowalski, Marketing Manager for Ready4S Apps, explains four distinct reasons why all businesses should consider building a mobile application.
What to Consider Before Launching a New Product
Every product ever developed started with an idea. The transition from an idea to a successful commercial product depends on the degree to which developers think out every step of the process. To ensure that a product is developed with the right mindset, Viktor Bogdanov of Intersog, outlines the questions product developers must ask.
Designing Apps for Elderly Smartphone Users
As people age, changes in health quality are inevitable. It's important for app designers and developers to keep this in mind when they create apps that elderly consumers will use.
6 Tips for Promoting Your Mobile App Using Websites & Social Media
After developing a fully functional mobile application, developers must turn their focus to promoting their app in order to engage users and drive downloads. Two methods that increase the effectiveness of app promotion efforts are using a website and social media profiles.
Should Small Businesses Invest in IoT Despite Security Risks?
IoT offers money, time, and energy saving benefits for small businesses. But it's important to know the risks before investing in the new technology.
Why Starbucks' App Caused Long Lines
After analyzing the challenges Starbucks experienced when rolling out its mobile order and payment app, Science Soft, an international IT services and software development company, offers tips for planning a mobile pre-ordering solution for cafes and restaurants.
Why Marketing Agencies Should Offer App Development Services
Having an app is a crucial part of marketing, but budget is a restricting factor for small businesses. Marketing agencies should offer lower cost app development services, like app builders, to help small businesses do business better.
Recent Interviews
Interview with Dave Todaro from Ascendle
Clutch spoke with Dave Todaro, founder and president of Ascendle, about the software development process and keys to success in the market.
Interview with the App Developers Alliance's President: Jake Ward
Clutch spoke with Jake Ward, the President and CEO of the app developers alliance, a trade group that represents developers as a profession.
Interview With Clearbridge Mobile
Clutch spoke with Deepak Chopra, the CEO and one of the co-founders of Clearbridge Mobile, a mobile app development company in Canada.
Interview with Waracle
Clutch interviewed Michael Romilly, Marketing Director at app development company Waracle.
Interview with Magora Systems
Clutch spoke with Mikhail Chuprynski, Director of Development at Magora Systems, a software, mobile and web development company.
Interview with Sickweather
Clutch spoke with Graham Dodge, President and CEO of Sickweather, the data and media platform for public health prediction. The interview is part of a series about wearable technology.
Interview with Movel
Clutch spoke with Levent Gurses, President of Movel, as part of a series of interviews about wearable technology.
Interview with Lose It!
Clutch spoke with Charles Teague, Founder and CEO of Lose It!, as part of a series of interviews about wearable technology.
Interview with Plastic Mobile
Clutch spoke with Sep Seyedi, CEO of Plastic Mobile, as part of a series of interviews about wearable technology.
Interview with Reemo
Clutch spoke with Al Baker, co-founder and CEO of Reemo, as part of a series of interviews about wearable technology.