Over one-third of small businesses have an SEO strategy in 2019 and more plan to create a strategy in the future. Most small businesses with an SEO strategy invest in PPC to earn visibility on search and depend on in-house resources for their SEO, according to our survey of 529 small businesses.
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How to Choose the Right PPC Channel for Your Business
Every year, new pay-per-click (PPC) channels emerge in the online advertising space. This article will lay out the pros and cons of the most relevant options on the market to help you choose one that aligns best with your company’s goals.
5 Ways to Get More From Your Retargeting Budget
Retargeting is one of the most effective types of advertising, as it only targets people who are already interested in your brand.
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Small Business SEO in 2019
Over one-third of small businesses have an SEO strategy in 2019 and more plan to create a strategy in the future. Most small businesses with an SEO strategy invest in PPC to earn visibility on search and depend on in-house resources for their SEO, according to our survey of 529 small businesses.
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Top 5 SEO Trends to Look for in 2019
Here are 5 SEO trends that represent the present and future of SEO and that can help you increase your business’s ranking.
Guide to Automating Your SEO
Automating your SEO helps you save time and money that could be spent on other tasks.
How to Approach Search Marketing Using PPC Advertising and SEO Services
Use data about how people engage with pay-per-click (PPC) advertising to optimize your business' organic SEO services and earn long-term engagement through search.
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4 Crucial Steps to Boost Website SEO
Companies can boost their SEO by updating their website content tags, publishing new content, optimizing website copy, and building backlinks.
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6 Overlooked SEO Mistakes E-Commerce Websites Make
Prioritize your SEO to catch common mistakes and improve your search rankings.
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10 SEO Tips to Boost Your Website’s Ranking
SEO can seem like a challenging undertaking, but companies can take simple steps toward improving their website's rankings.
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Search Engine Marketing: Why People Click on Paid Search Ads
People click on paid search ads that directly respond to the information they search for online, usually Google text ads, according to our survey more than 500 people who clicked on a search ad in the past month. To earn clicks from paid search advertising, businesses need to create ads are relevant to people's search queries.
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Interview with 1SEO
Clutch spoke with Lance Bachmann, President of 1SEO, about current trends in SEO and how it will continue to evolve.
Thrive Internet Marketing Case Study: Off-Site SEO for Local Law Firm
A law firm, operating in a highly competitive local space, had site issues from previous SEO partnerships and only ranked for long-tail keywords with low search volume. Thrive Internet Marketing optimized and created site content, supported by link building efforts, to move the firm into top 5 rankings for hundreds of target terms.
Case Study: Sachs Marketing Group Builds Domain for Rehab Group
A national rehabilitation clinic did not have a website or domain and operated in a competitive national market. Sachs Marketing Group built and optimized the clinic’s website. The site now ranks on page one for over 100 terms and experienced notable business expansion from Sachs' SEO efforts.
Boostability Case Study: Local SEO Results for Fencing Company
K&C Fence Co., a local fencing company based in Nashville, TN, ranked for 7 of their 17 target terms in 2013. They partnered with Boostability to launch an SEO campaign focused on keyword optimization with supporting offsite services. K&C now ranks for all 17 target search terms.
SearchBloom Case Study: National SEO for Social Media Company
Social Vantage, a social media marketing firm, did not rank for social media related terms. They partnered with Searchbloom for SEO services, and SearchBloom redesigned an outdated site structure to move Social Vantage to page one for more than 10 target terms.
Vizion Interactive Case Study: Holistic SEO for Furniture Retailer
An e-commerce furniture retailer, without a noteworthy domain history, experiences multiple unsuccessful attempts at partnering with SEO firms. Vizion Interactive, over the course of a decade, rebuilt the retailer's website infrastructure and provided content services that increased organic traffic sevenfold.
Directive Consulting Case Study: Construction Management Software SEO
eSub, a construction project management software, struggled to generate ROI with previous SEO and digital marketing partnerships. Directive Consulting optimized successful website pages to grow conversions from organic traffic.
Bruce Clay Inc. Case Study: Reversed SEO Penalty for Equipment Retailer
A commercial equipment retailer did not have a search presence and was losing business because of a Google penalty. Bruce Clay, Inc. reversed the effect of the penalty and increased the retailer's traffic and revenue.
Coalition Technologies Case Study: SEO for Fashion Retailer Domain
A small retail website lacked first-page rankings for the majority of its target keywords and moved to a new domain with a bad SEO history. Coalition Technologies addressed the negative SEO indicators for the site with an on-site campaign.
97th Floor Case Study: Optimizing Content for Health News Site
A health and fitness news site featured articles that ranked well and drove traffic to the site. 97th Floor optimized a number of their content assets to help the entire site to rank for target terms