Use data about how people engage with pay-per-click (PPC) advertising to optimize your business' organic SEO services and earn long-term engagement through search.
Prioritize your SEO to catch common mistakes and improve your search rankings.
People click on paid search ads that directly respond to the information they search for online, usually Google text ads, according to our survey more than 500 people who clicked on a search ad in the past month. To earn clicks from paid search advertising, businesses need to create ads are relevant to people's search queries.
When starting an SEO services company, you need to identify the market you will specialize in. Use these 3 tips to effectively target businesses in a market your company can succeed in.
SEO and PPC are crucial digital marketing strategies for almost every business. Follow this quarterly guide of how to get started and excel at both over the course of a year.
Clutch spoke with Lance Bachmann, President of 1SEO, about current trends in SEO and how it will continue to evolve.
A law firm, operating in a highly competitive local space, had site issues from previous SEO partnerships and only ranked for long-tail keywords with low search volume. Thrive Internet Marketing optimized and created site content, supported by link building efforts, to move the firm into top 5 rankings for hundreds of target terms.
A national rehabilitation clinic did not have a website or domain and operated in a competitive national market. Sachs Marketing Group built and optimized the clinic’s website. The site now ranks on page one for over 100 terms and experienced notable business expansion from Sachs' SEO efforts.
K&C Fence Co., a local fencing company based in Nashville, TN, ranked for 7 of their 17 target terms in 2013. They partnered with Boostability to launch an SEO campaign focused on keyword optimization with supporting offsite services. K&C now ranks for all 17 target search terms.
Social Vantage, a social media marketing firm, did not rank for social media related terms. They partnered with Searchbloom for SEO services, and SearchBloom redesigned an outdated site structure to move Social Vantage to page one for more than 10 target terms.
An e-commerce furniture retailer, without a noteworthy domain history, experiences multiple unsuccessful attempts at partnering with SEO firms. Vizion Interactive, over the course of a decade, rebuilt the retailer's website infrastructure and provided content services that increased organic traffic sevenfold.
eSub, a construction project management software, struggled to generate ROI with previous SEO and digital marketing partnerships. Directive Consulting optimized successful website pages to grow conversions from organic traffic.
A commercial equipment retailer did not have a search presence and was losing business because of a Google penalty. Bruce Clay, Inc. reversed the effect of the penalty and increased the retailer's traffic and revenue.
A small retail website lacked first-page rankings for the majority of its target keywords and moved to a new domain with a bad SEO history. Coalition Technologies addressed the negative SEO indicators for the site with an on-site campaign.
A health and fitness news site featured articles that ranked well and drove traffic to the site. 97th Floor optimized a number of their content assets to help the entire site to rank for target terms