Top 25 B2B Sales Influencers for 2025

In 2025, B2B companies are laser-focused on refining their strategies to drive growth. But let’s face it — gaining more sales isn’t as simple as sending a few cold emails or reconnecting with former clients. If you’re serious about boosting revenue long-term, you must understand the latest industry trends and tools.

Luckily, you don’t have to figure it all out by yourself. Following thought leaders is one of the best ways to keep your fingers on the pulse of what’s happening in the B2B world. These experts share best practices, insights into client behavior, and valuable resources. With just a few minutes of intentional scrolling each day, you can learn how to achieve sustainable B2B growth.

How this influencer list was populated

Clutch analyzed over 150+ thought leaders across the web and social media and ranked the Top 25 based on their LinkedIn following and active presence. To qualify, individuals needed to post at least 2x/week on LinkedIn. These are the emerging voices you may not hear about often but absolutely should be following.

1. John Barrows, CEO of JB Sales
2. Charlene Li, Keynote Speaker and Strategic Advisor
3. Scott Leese, Founder & CEO of Scott Leese Consulting
4. Sam Jacobs, CEO at Pavillion
5. Marcus Chan, Top Sales Voice and Author of Six Figures Sales Secrets  
6. Sarah Brazier, Co-Founder at Dimmo and Sales Expert
7. Jeb Blount, CEO of Sales Gravy
8. Tai Lopez, Entrepreneur and Mentor for CEOs
9. Jay Baer, Business Growth Expert, Author, Advisor, Keynote Speaker
10. Jared Robin, Founder of RevGenius
11. Scott Barker, Partner at GTMFund
12. Alexine Mudawar, CEO of Women in Sales
13. Lori Richardson, B2B Revenue Growth and Sales Trainer
14. Mario Martinez Jr., CEO of Vengreso and Host of the Modern Selling Podcast
15. Amelia Taylor, Founder of The Revenue Table
16. Philip Pelucha, Business Consultant, Billionaires in Boxers
17. Alina Vandenberghe, Co-Founder and Co-CEO of Chili Piper
18. Jack Kosakowski, CEO of The Creation Agency
19. Joel Gascoigne, Founder of Buffer
20. Jason Swenk, Owner of Agency Mastery 360
21. Alexa D’Agostino, Fractional CMO and CRO
22. Lisa Canning, Founder and CEO of Sales Maven
23. Carole Mahoney, Founder of Unbound Growth
24. Amanda Bagley, Account Executive at Sequel.io
25. Justin Goldsberry, Founder and CEO of Goldsberry Management Group 

1. John Barrows, CEO of JB Sales

LinkedIn: 405K followers 

John Barrows has gained a loyal following for his authentic, no-nonsense sales advice. With over 25 years of B2B sales experience at leading companies — including Black & Decker, Xerox, and Basho Technologies — he’s built a wealth of knowledge across many industries.

As the CEO of JB Sales, Barrows shares his expertise by providing practical, results-driven sales training for individuals and teams. He focuses on delivering actionable advice and effective tactics you can immediately apply. His sales approach is guided by five values: family first, care, make it happen, authenticity, and continuous improvement.

Join his LinkedIn newsletter for weekly sales insights. You can also follow him on LinkedIn for regular posts about everything from artificial intelligence (AI) to relationship building.

2. Charlene Li, Keynote Speaker and Strategic Advisor

LinkedIn: 275K followers 

Disruptive transformation is the name of the game for Charlene Li. For over three decades, she’s helped businesses and sales professionals navigate and embrace disruptive change. She’s worked with hundreds of organizations, ranging from local newspapers to software giants like Adobe.

Li frequently shares her insights on disruptive planning and strategic leadership on LinkedIn. Her recent posts explore AI, digital transformation, and other emerging trends. You can also join her weekly livestreams on LinkedIn for real-time discussions and updates. These resources will help you learn how to stay ahead of the curve and use technology to drive B2B growth and sales.

Are you ready to take a deep dive into disruptive transformation? Check out Li’s bestselling books, including The Disruptive Mindset and Winning with Generative AI: The 90-Day Blueprint for Success.

3. Scott Leese, Founder & CEO of Scott Leese Consulting

LinkedIn: 116K followers 

Scott Leese has made a name for himself by founding or working for unicorn companies. He’s helped 12 companies achieve this elite status and has played a key role in 11 successful exits as an operator and sales advisor. Today, he offers advisory, coaching, and RevOps services to startups as the CEO of Scott Leese Consulting.

On LinkedIn, Leese shares daily posts about networking, sales strategies, and revenue growth. His content features practical tips and stories from his personal experiences as he built his career from the ground up. With his tough-love attitude, Leese inspires followers to overcome self-doubt, sharpen their skills, and keep grinding.

Beyond social media, Leese is a prolific podcaster who has guest starred on dozens of episodes. He’s also written three books, including Addicted to the Process: How to Close Transactional Sales with Confidence and Consistency. Learn more about his proven B2B sales strategies by following him on LinkedIn and signing up for his free biweekly newsletter.

4. Sam Jacobs, CEO at Pavilion

LinkedIn: 103K followers 

Like many sales leaders, Sam Jacobs has worked across diverse industries. In the early 2000s, he founded The Annex Group, an independent record label. He also spent 15 years as a senior revenue leader for venture capital-backed companies, including the career website The Muse and the media platform Livestream. These diverse experiences have shaped Jacobs’ passion for B2B technology and GTM strategy.

Building on these experiences, Jacobs launched Pavilion in 2016. This organization helps sales professionals advance their GTM careers and generate demand. Pavilion members gain access to a cutting-edge curriculum, events, and other resources.

The good news? You don’t need to join Pavilion to benefit from Jacobs’ knowledge. He regularly posts industry news and sales tips on LinkedIn. You can also tune into The Topline Podcast, a popular weekly show that explores trends and news in the B2B tech industry. Jacobs co-hosts it with AJ Bruno, the CEO of QuotaPath, and Asad Zaman, the CEO of Sales Talent Agency.

5. Marcus Chan, Top Sales Voice and Author of Six-Figures Sales Secrets

LinkedIn: 88K followers 

To say Marcus Chan has had a meteoric career would be an understatement. In the last twenty years, he has gone from being an underperforming sales representative on the brink of getting fired to becoming one of the leading B2B sales influencers.

In 2019, Chan founded Venli Consulting Group LLC. This coaching and mentoring business helps professionals master effective sales strategies and consistently exceed their quotas. His approach focuses on making sales enjoyable while providing lasting value for clients.

Chan also wrote the best-selling book Six-Figures Sales Secrets, which shares field-tested frameworks for success in B2B sales. He uses LinkedIn to share up-to-date career advice and sales insights.

6. Sarah Brazier, Co-Founder at Dimmo and Sales Expert

LinkedIn: 85K followers 

Sarah Brazier might be relatively new to B2B sales, but she’s already making waves. In 2019, she began her journey as a sales development representative at Gong, a software development platform. Brazier quickly rose the ranks to become a mid market account executive, consistently crushing her sales quotas — in Q1 of 2022, for instance, she achieved 211% of her quota.

In 2024, Brazier used her sales experience to co-found Dimmo. This innovative company improves the customer experience by allowing clients to watch SaaS demos without committing to sales calls or meetings.

Along with running Dimmo, Brazier is an instructor for the Sales Impact Academy. This GTM learning platform teaches participants how to build sales pipelines and improve confidence.

7. Jeb Blount, CEO of Sales Gravy

LinkedIn: 81K followers 

When you hear the phrase “global sales guru,” you might picture Jeb Blount. As one of the most prominent thought leaders in B2B sales, he’s coached thousands of sales professionals and helped many low-performing organizations boost their sales. The secret to his success? A disciplined approach to prospecting, client retention, and time management.

In 2012, Blount founded Sales Gravy, an online sales training platform that offers coaching, courses, and other resources. He’s also the author of fifteen revenue- and sales-focused books, including Virtue Selling and Fanatical Prospecting. Blount regularly shares content on LinkedIn, including updates about his books, public speaking engagements, and podcast episodes.

8. Tai Lopez, Entrepreneur and Mentor for CEOs

LinkedIn: 55K followers 

Tai Lopez is an entrepreneur, investor, and social media influencer. He began his career in wealth management with GE Capital, but he’s since transitioned into acquiring and saving distressed businesses. This strategy has helped him build a diverse investment portfolio, which includes brands like Dressbarn, Pier1, and FarmersCart.

Alongside these efforts, Lopez has gained fame for his viral social media posts. He’s best known for his 2015 YouTube video “Here In My Garage,” which has earned over 70 million views. In this short recording — filmed, as the title suggests in Lopez’s garage — he stresses the importance of knowledge and self-improvement over material things.

Lopez is extremely active on LinkedIn, often sharing multiple posts daily. His content focuses on teaching viewers how to develop effective sales funnels and master the art of persuasion. He also shares his personal sales philosophies and offers motivational insights for readers.

9. Jay Baer, Business Growth Expert, Author, Advisor, and Keynote Speaker

LinkedIn: 51K followers 

As a self-described serial entrepreneur, Jay Baer wears many hats — business growth strategist, customer experience expert, and even tequila connoisseur.

Baer has advised over 700 brands, including more than 40 Fortune 500 companies. He conducts in-depth customer research to help his clients tackle complex business challenges. Additionally, he creates influencer packages that help brands reshape their images or connect with new audiences.

Baer has also published seven books, including The Time To Win and Hug Your Haters. These practical guides teach readers how to improve customer satisfaction and develop effective marketing campaigns. For more insights, check out his podcast The Spirit Guides, which spotlights the entrepreneurial journeys of leaders in the spirits industry.

10. Jared Robin, Founder of RevGenius

LinkedIn: 47K followers 

Jared Robin has been a sales leader for almost twenty years, with experience in SaaS, media, and logistics. His sales philosophy revolves around building authentic, trusting relationships with clients.

In 2020, Robin launched his biggest venture to date: RevGenuis, a global online community for GTM professionals. With over 45,000 active members, the platform provides exclusive opportunities for collaboration and professional development.

Outside RevGenius, Robin uses LinkedIn to broadcast his insights about value-based selling and audience-led growth. He also frequently guest stars on B2B podcasts, including Find My Catalyst and OneShot.

11. Scott Barker, Partner at GTMFund

LinkedIn: 46K followers 

As a venture capital specialist, Scott Barker knows that funding is only one ingredient for startup success. Emerging founders also need the right knowledge and networking opportunities to grow their businesses.

To meet these needs, Barker co-founded GTMFund in 2020. This venture capital firm connects early-stage B2B innovators with revenue leaders eager to invest in next-generation technology. With over 120 investments to date, the company has helped many startups secure deals and scale effectively.

Along with investing, Barker often shares advice about GTM strategy and B2B growth. He hosts The GTM Podcast, where tech executives analyze their successes and challenges. Stay updated by following Barker on LinkedIn and signing up for The GTM Newsletter for weekly guidance on GTM strategies.

12. Alexine Mudawar, CEO of Women in Sales

LinkedIn: 42K followers

Alexine Mudawar is CEO of Women in Sales, where she leads efforts to elevate and empower women in the sales profession. With over a decade of SaaS sales experience and multiple President's Club awards, she has been recognized as a LinkedIn Top Sales Voice, Salesforce Top Sales Influencer, and one of Crunchbase's Most Influential Women in Sales.

Specializing in outbound selling, pipeline generation, and enterprise segment development, Mudawar brings proven expertise in sales coaching and territory development. Her consistent record of exceeding quotas and developing high-performing sales strategies has earned her numerous accolades, including Chicago Inno's 50 on Fire Award and recognition among the Top 100 LinkedIn Sales Stars.

13. Lori Richardson, B2B Revenue Growth and Sales Trainer

LinkedIn: 38K followers 

At first glance, Lori Richardson’s professional journey might seem like something out of a fairytale. As a young single mother, she started out as a teacher but quickly realized she wouldn’t earn enough to support her son. Instead, she transitioned into the B2B sales industry, receiving training from top tech firms like Apple and IBM.

In 2001, Richardson used her expertise to launch Score More Sales, a sales strategy firm. She teaches clients how to recruit top sales talent and use data analytics for strategic decision-making.

Throughout her career, Richardson has combined her passions for education and mentoring women in sales. She’s the founder of WOMEN Sales Pros and a former advisor for Women in Sales, which aims to empower female sales professionals with knowledge and resources. Follow her on LinkedIn for career tips, and check out the latest episodes of her podcast, Conversations With Women in Sales.

14. Mario Martinez Jr., CEO of Vengreso and Host of The Modern Selling Podcast

LinkedIn: 35K followers 

Mario Martinez Jr. is one of the leading Latino voices in B2B selling. Known as the “modern sales evangelist,” he was named the #1 Most Influential Business Leader by Beyond Magazine in 2021.

He began his career as a telemarketer and worked in various sales roles, eventually earning hundreds of millions of dollars in revenue annually. In 2017, he co-founded Vengreso. While the business began as a sales training platform, it later expanded to offer productivity management software for sales professionals.

Martinez Jr. is passionate about helping marketing and sales professionals build personal brands that appeal to modern customers. He hosts The Modern Selling Podcast, which offers practical advice for boosting revenue and generating leads. As a LinkedIn thought leader, he also frequently posts productivity and sales tips.

15. Amelia Taylor, Founder of The Revenue Table

LinkedIn: 33K followers

Amelia Taylor is the founder of The Revenue Table, where she brings a strategic yet disruptive approach to revenue generation and partnership development. A former D1 basketball player at Ole Miss, she applies that same competitive drive to building ecosystem-driven growth initiatives and designing innovative go-to-market strategies.

Based in Tampa, Taylor specializes in building tech and channel partnerships that bridge the gap between buyer challenges and seller solutions. Her expertise spans revenue-generating strategies, co-marketing initiatives, and ecosystem-driven growth, with an emphasis on creating authentic, long-term partnerships. Drawing from her strong sales foundation, she combines emotional intelligence with results-driven execution to drive engagement across executive teams and partner ecosystems.

16. Philip Pelucha, Business Consultant and CEO of Billionaires in Boxers

LinkedIn: 32K followers 

With a nickname like “The Underdog Champion,” it’s no surprise that Philip Pelucha has an unconventional backstory. Once a disadvantaged child, he earned an athletic scholarship and became a professional athlete. This career eventually led him to the business world, where he became a leading consultant in the B2B and sports industries.

In 2017, Pelucha combined his interests by founding Billionaires in Boxers. This consulting company helps B2B clients build authority, increase revenue, and acquire more customers. Known as “The Tough Love Tycoon,” Pelucha brings his daring, no-nonsense approach to supporting his clients. He also shares his bold philosophies and strategies through The Growth Playbook, a popular LinkedIn newsletter. 

17. Alina Vandenberghe, Co-Founder and Co-CEO of Chili Piper

LinkedIn: 30K followers

Alina Vandenberghe is the Co-Founder and Co-CEO of Chili Piper, a demand conversion platform that has achieved near-unicorn status. Under her leadership, Chili Piper has grown to serve major enterprises including Spotify, Airbnb, Snapchat, and Shopify, along with thousands of other companies.

Her entrepreneurial journey began before high school, when she started her first business selling lipstick and tech services to fund her education. This early experience led her to pursue a master's degree in computer science, launching a career in technology.

Before founding Chili Piper, Vandenberghe established herself in mobile product development, creating pioneering applications for Thomson Reuters, Bloomberg, and Pearson that reached millions of users. Today, she shares her experiences as a woman entrepreneur and mother through her writing on LinkedIn, focusing on empowering others to overcome challenges in their professional lives.

18. Jack Kosakowski, CEO of the Creation Agency

LinkedIn: 23K followers 

Early in his career, Jack Kosakowski became a pioneer in social selling. He has a knack for connecting with potential buyers and turning social conversations into sales opportunities. These talents helped him become the CEO of two companies by age 35.

Currently, Kosakowski is the CEO of the Creation Agency, which uses a seven-step framework to help clients build their brands and generate leads. He’s also developed online courses and articles to teach budding professionals how to use social media to accomplish their sales goals.

19. Joel Gascoigne, Co-founder and CEO of Buffer

LinkedIn: 19K followers 

Joel Gascoigne is the co-founder of Buffer, a social media platform for small businesses. This powerful marketing tool helps organizations create and repurpose engaging content for Instagram, X, and other channels. It also allows users to analyze social media performance and improve collaboration.

As CEO, Gascoigne plays a key role in shaping Buffer’s culture and values. The business prioritizes clarity, positivity, self-improvement, and transparency. These principles also guide his personal content creation on LinkedIn and other social media platforms. His posts often celebrate Buffer’s achievements and reflect on his journey as an entrepreneur, offering valuable insights to his audience.

20. Jason Swenk, Owner of Agency Mastery 360

LinkedIn: 13K followers 

In 1999, Jason Swenk launched Solar Velocity, a web development company that started as a solopreneur project. Over the next 12 years, the company grew into a successful digital advertising agency before Swenk sold it.

Using the knowledge and skills he gained, Swenk founded Agency Mastery 360, a peer advisory network for marketing company owners. Through this network, members learn how to uncover growth opportunities and scale their agencies — all without sacrificing their quality of life. While you’ll need to become a client to access all of Swenk’s techniques, he frequently shares marketing tips and resources on LinkedIn.

21. Alexa D’Agostino, Fractional CMO and CRO

LinkedIn: 10K followers 

Alexa D’Agostino is a seasoned entrepreneur and marketing guru. At only 18 years old, she launched her first business and scaled it to an eight-figure brand within a few years. She also built and sold a successful marketing agency in her early twenties.

After earning a Ph.D. in Business, she became known as the “Doctor of Marketing.” She specializes in developing innovative, data-driven marketing campaigns that have brought in billions of dollars in revenue for her clients.

Currently, D’Agostino works as a fractional — or part-time — Chief Marketing Officer for several companies. She’s also the Founder and CEO of ThynkFuel, a strategic marketing and public relations agency. Follow her on LinkedIn for actionable insights about data analytics, marketing, and B2B sales leadership.

22. Lisa Canning, Founder and CEO of Sales Maven

LinkedIn: 9K followers 

In 1981, Lisa Canning founded Lisa’s Clarinet Shop, a boutique specializing in woodwind instruments and repair. Building on this experience, she has spent over 35 years helping startups and small businesses thrive.

In 2021, Canning founded Sales Maven, a full-service B2B marketing and sales agency. Her innovative Brand-Market-Fit Solution helps small and medium-sized businesses achieve steady growth over nine months. With the motto “Whatever it takes,” Canning is dedicated to her clients’ success. She shares articles, success stories, and sales resources on LinkedIn.

23. Carole Mahoney, Founder of Unbound Growth

LinkedIn: 9K followers 

Born into a family of entrepreneurs, Carole Mahoney had a strong distaste for traditional sales practices. She developed a collaborative form of selling that focuses on helping customers solve their problems instead of pushing products or services.
As the founder of Unbound Growth, Mahoney uses a science-based approach to train sales teams. Professionals who complete her program achieve a stellar 98% customer retention rate, demonstrating the effectiveness of her methods. Learn more about her strategies by reading her book, Buyer First: Grow Your Business with Collaborative Selling, and following her on social media.

24. Amanda Bagley, Account Executive at Sequel.io

LinkedIn: 9K followers

Amanda Bagley is an Account Executive at Sequel.io, where she helps enterprises optimize their webinar strategies through website-integrated solutions. As a sales leader specializing in early-stage SaaS, she previously served as Founding Account Executive at AudiencePlus, where she doubled revenue through beta product sales while building the company's foundational sales program. 

During her nearly four-year tenure at Chili Piper, she rose from Founding BDR to Senior AE Manager, where she tripled the EMEA team and established core sales processes. Amanda combines strategic sales leadership with hands-on execution, focusing on early-stage company growth and market expansion.

25. Justin Goldsberry, Founder and CEO of Goldsberry Management Group

LinkedIn: 5K followers 

Justin Goldsberry is an experienced business leader and investor with a diverse background. Over his 20-year career, he’s worked for Fortune 500 companies, political campaigns, and nonprofit organizations, among others. Currently, he’s the CEO of Goldsberry Management Group, a consulting firm.

As a “Renaissance Businessman,” Goldsberry blends traditional business tactics with concepts from dance, farming, music, and other disciplines. His innovative approaches have allowed him to lead successful sales teams and close over 100 event contracts. As an active LinkedIn influencer, he posts industry insights and sales tips almost daily.

Top B2B Sales Influencers Bring Companies Growth in 2025

Following B2B influencers on LinkedIn is one of the quickest and most cost-effective ways to expand your sales knowledge. By reading a few posts a day, you can learn innovative techniques and stay updated. These experts can also inspire you to stay the course and experiment with new methods when you’re feeling discouraged.

Looking for expert guidance? Explore Clutch’s directory of top-rated lead generation companies and services on Clutch. Browse client reviews and success stories to find the ideal partner to help grow your business. 
 

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