Top 25 B2B Digital Marketing Influencers for 2025

Digital marketing journeys are like snowflakes; no two are exactly alike. What works for one industry or business may differ from another, and no single expert has all the answers for every growth stage.

Curated by Clutch, this list of the top 25 B2B digital marketing influencers for 2025 offers resources applicable to various environments and situations. 

How this Influencer List was Populated

Clutch analyzed over 150+ thought leaders across the web and social media and ranked the Top 25 based on their LinkedIn following and active presence. To qualify, individuals needed to post at least 2x/week on LinkedIn. These are the emerging voices you may not hear about often but absolutely should be following.

1. Dave Gerhardt, CEO of Exit Five
2. Chris Walker, CEO of Passetto
3. Rand Fishkin, Co-Founder of SparkToro
4. Morgan J. Ingram, Founder and CEO of Amp Creative
5. Daniel Murray, Founder of The Marketing Millennials
6. Lee Odden, Co-Founder of TopRank Marketing
7. Elena Verna, Head of Growth at Dropbox
8. Andy Crestodina, Co-Founder and CMO at Orbit Media Studios
9. Peep Laja, CEO of Wynter
10. Kieran Flanagan, SVP of Marketing at HubSpot
11. Matt Heinz, Founder of Heinz Marketing
12. Neal Schaffer, Fractional CMO at Nealschaffer.com
13. Amanda Natividad, VP of Marketing at SparkToro
14. Eric Siu, CEO of Single Grain
15. Ryan Deiss, Founder and CEO of The Scalable Company
16. Mandy McEwen, Founder of Mod Girl Marketing
17. Emily Kramer, Co-Founder of MKT1
18. Peter Caputa, CEO of Databox
19. A. Lee Judge, Co-Founder and CMO of Content Monsta
20. Pam Didner, B2B Marketing Consultant at Pam Didner Consulting 
21. Ross Hudgens, CEO of Siege Media
22. Trish Seidel, Director of Brand Marketing at Teal
23. Jane Serra, VP of Growth Marketing at Daxtra Technologies 
24. Dorien Morin-van Dam, Owner of More In Media
25. Tom Shapiro, CEO of Stratabeat, Inc.

1. Dave Gerhardt, CEO of Exit Five

174K LinkedIn followers

Dave Gerhardt, a leading CEO in the B2B marketing space, has built his own community for B2B marketers, with over 5,600 members at Exit Five. Combined with his 174k followers on LinkedIn, Gerhardt has cultivated a strong platform featuring a podcast, newsletter, and in-person events.

Before Gerhardt spearheaded Exit Five, he held prominent roles as a Chief Marketing Officer at Drift and Privy, where his strategic leadership contributed to a $1 billion valuation and $100 million acquisition. Gerhardt is also an advisor for several organizations, including Agency AI, Hatch, and Paramark.com. His LinkedIn posts regularly receive dozens of comments and hundreds of likes.

2. Chris Walker, CEO of Passetto

164K LinkedIn followers 

As CEO of growth advisory firm Passetto, Chris Walker optimizes go-to-market (GTM) strategies for SaaS companies looking to scale from $10M to $100M. The company accelerates growth, reduces customer acquisition costs, and maximizes enterprise value. Walker is a leader in data-driven go-to-market (GTM) roadmaps that align leadership and strategic priorities.

Walker is also a founder and executive chairman of Refine Labs, a B2B demand generation agency that has partnered with over 200 high-growth companies. He is a limited partner and advisor at Hatch, a content production agency. His career has branched out from his engineering degree at Worcester Polytechnic Institute.

3. Rand Fishkin, Cofounder of SparkToro

170K LinkedIn followers

A celebrated figure in B2B digital marketing, Rand Fishkin is the cofounder of SparkToro, a platform that democratizes audience research for marketers, PR professionals, and entrepreneurs. Rishkin is well known for his transparency and thought leadership in digital marketing. He is the author of Lost and Founder, a collection of lessons learned from his entrepreneurial journey.

In 2023, Fishkin expanded his portfolio by confounding Snackbar Studio, a video game company. His influencer journey focuses on helping underdogs thrive in the industry through his keynote talks and authoritative posts. Beyond business, Fishkin advocates for inclusivity, with posts that regularly receive over 50 comments and over 500 likes, reflecting his influence in the B2B digital marketing world.

4. Morgan J. Ingram, Founder and CEO of Amp Creative

167K LinkedIn followers

CEO of Amp Creative, a company focused on "turning executive expertise into pipeline," Morgan J. Ingram transforms revenue teams by innovating GTM strategies. On top of Ingram's social media influence, AMP Creative also produces live shows featuring industry experts and influencers that help B2B companies generate authentic engagement and achieve marketing goals.

The four-time LinkedIn Top Sales Voice has trained teams at HubSpot, Google, Slack, and Snowflake on strategies for pipeline generation. Those looking to learn more can follow his work in publications like Harvard Business Review and the HubSpot blog. Ingram's decade-plus experience in content creation and sales has helped him develop an approach that challenges outdated methods and emphasizes content-driven conversions and influencer collaboration.

5. Daniel Murray, Founder of The Marketing Millennials

142K LinkedIn followers

The Marketing Millennials community has over 825,000 active members, and founder Daniel Murray shares his no-fluff marketing insights to help community members grow their businesses. He is also the founder of Authority, a LinkedIn growth agency dedicated to helping B2B businesses turn attention into authority on the platform. He is a former D1 athlete and marketing operations expert at companies like SnackNation, Oracle, ChowNow, ServiceTitan, and Clearbit.

Murray's Marketing Millennials podcast and newsletter connect today's industry leaders with those seeking advice and strategies on attracting more clients and making better offers. While most marketing leaders on this list curate content directed at businesses, Daniel focuses primarily on helping marketers build better connections.

6. Lee Odden, Co-Founder of TopRank Marketing

131K LinkedIn followers

Lee Odden is a top B2B digital marketing influencer with over 131k followers on LinkedIn. He is the co-founder and former CEO of TopRank Marketing, where he transitioned into a board advisor role in 2023. His strategic direction over 20 years established TopRank as a leader in enterprise-level B2B content, search, social, and influencer marketing solutions. The company has partnered with esteemed brands like IBM, Oracle, and Adobe.

After becoming a B2B marketing success, Lee shared his insights in his acclaimed book, Optimize, and has contributed over 1.4 million authoritative words on marketing through the TopRank Blog. Odden became a B2B digital marketing influencer thanks to his 300-plus keynotes and workshops on topics like B2B content, SEO, and influencer marketing. The Wall Street Journal, The Economist, and Forbes have recognized his work.

7. Elena Verna, Head of Growth at Dropbox

127K LinkedIn followers 

A distinguished growth strategist and Dropbox's Head of Growth, Elena Verna has earned her status as a B2B digital marketing influencer by amassing over 127k followers on LinkedIn. Her 15 years of experience in B2B SaaS has included leadership positions in top-tier companies like Miro, SurveyMonkey, Amplitude, and Dropbox. Verna also serves as an advisor for companies like Superhuman and has collaborated with brands like Sanity, Veed, and MongoDB.

Her influence extends beyond social media into course creation, where she has developed programs on growth leadership, experimentation, monetization, and product-led growth. Verna has started her own newsletter, offering in-depth knowledge on B2B growth strategies and helping further cement her status as a leading voice in growth B2B marketing.

8. Andy Crestodina, Co-Founder and CMO at Orbit Media Studios

119K LinkedIn followers

Andy Crestodina is the co-founder and CMO of Orbit Media Studios and has been in the marketing industry for over 23 years. His company specializes in SEO, analytics, and content strategy for B2B companies. He has helped optimize over 1,000 websites for visibility and lead generation and is the author of the widely acclaimed book Content Chemistry.

Crestodina's influence extends beyond social media, with over 600 articles on topics like SEO and digital analytics. He is a passionate educator and businessman, teaching at Northwestern University and speaking at major conferences like Content Marketing World and MozCon. Crestodina is best known for his authority in audience behavior, AI, and data-driven marketing strategies. He also contributes to his community through the Chicago Cause organization, donating around $700,000 in digital marketing services to nonprofits.

9. Peep Laja, CEO of Wynter

70K LinkedIn followers

A three-time company founder, Peep Laja currently leads Wynter as CEO and has become one of the top B2B marketing voices in the growth optimization space. He mainly focuses on marketing messaging and customer insights and refines companies' GTM strategies by uncovering what ideal customers think, want, and need. The company promises to deliver actionable insights in as little as 48 hours.

Before Wynter, Laja founded CXL, a marketing education company, and Speero, a conversion optimization consultancy. His main content platform is the "How to Win" podcast, where he shares authoritative insights on growth alongside top business leaders. People follow Laja to get better clarity and precision on growth-based activities.

10. Kieran Flanagan, SVP of Marketing at HubSpot

68K LinkedIn followers

While most marketers on this list have started their own business, Kieran Flanigan has managed to become a B2B digital marketing leader by working for one of the biggest names in the industry, HubSpot. With 68,000 followers, he is known for his GTM strategies and AI-driven marketing methods. Over his career, Flanigan has held leadership roles as a CMO at Zampier, a Sequoia Scout, an angel investor, and an advisor.

Kieran is half of the duo hosting the top-ranked podcast, Marketing Against the Grain, where he offers insights for marketers aiming to be in the top 5% of their field. His posts on LinkedIn regularly receive over 40 comments and hundreds of likes. Flanigan is passionate about helping early-stage companies develop their marketing with actionable strategies, industry trends, and cutting-edge AI applications.

11. Matt Heinz, Founder of Heinz Marketing

56K LinkedIn followers

Heinz Marketing was founded in 2008 by Matt Heinz and has become a top-tier B2B digital marketing consultancy firm helping companies achieve predictable growth through revenue-responsible marketing. His 20 years of industry experience includes partnerships with Microsoft, Boeing, and Weber Shandwick and a specialization in demand generation, sales effectiveness, and client acquisition.

Heinz started the Sales Pipeline Radio podcast, sharing actionable insights and best practices for B2B professionals looking to scale. In his episodes, marketers can learn about the full sales pipeline, from lead generation to conversion optimization. The results-orientated approach has resonated with industry professionals, making Heinz a formidable influencer in digital marketing.

12. Neal Schaffer, Fractional CMO at Nealschaffer.com 

49K LinkedIn followers

As company roles continue to progress and change, the fractional CMO position has gained popularity, and few who hold this title are more well-known than Neal Schaffer. He specializes in helping SMBs scale through digital, content, influencer, and social media marketing. Well-known as an acclaimed keynote speaker, Schaffer is also a six-time author of books like Maximize Your Social and The Age of Influence.

Schaffer's 15 years of experience have concentrated on refining marketing strategies, executing impactful campaigns, and driving measurable growth. His website, nealschaffer.com, has garnered millions of views, and his podcast, Your Digital Marketing Coach, is geared to marketers seeking industry secrets. Schaffer also teaches digital marketing at UCLA Extension and Rutgers Business School.

13. Amanda Natividad, VP of Marketing at SparkToro

49K LinkedIn followers

Amanda Natividad has amassed 49k LinkedIn followers thanks to her position as VP of marketing at SparkToro. She has coined the term "zero-click content" to describe her innovative approach to content distribution. Her newsletter has over 50,000 subscribers and an impressive 40% open rate. She also hosts SparkToro's Office Hours webinar, which has up to 1,200 registrants per session.

Before her work at SparkToro, Natividad led the marketing efforts at Growth Machine and Liftopia, where she concentrated on growing podcasts, blogs, and email campaigns. Outside of her work life, she is also a Le Cordon Bleu-trained chef and former journalist. Students may catch her guest lectures at institutions like Stanford and Columbia.

14. Eric Siu, CEO of Single Grain

45K LinkedIn followers

Eric Siu is the CEO of Single Grain, a digital marketing agency known for driving revenue through channels like SEO, Facebook ads, Google ads, and YouTube marketing. Clients under the Single Grain roster include industry giants like Amazon, Uber, and Nordstrom. Many may remember Siu from his Marketing School podcast, which he co-hosted with well-known SEO expert Neil Patel.

Siu also hosts the Leveling Up podcast, where he interviews the world's top entrepreneurs, billionaires, and authors to share strategies for business and personal growth. He shares his industry insights as a speaker and guest lecturer at USC Marshall School of Business, making him a trusted advisor for brands looking to scale their digital marketing efforts.

15. Ryan Deiss, Founder and CEO of The Scalable Company

45K LinkedIn followers

Known around the digital marketing industry for developing the customer value optimization methodology, Ryan Deiss has revolutionized marketing strategies for B2B companies. He is the CEO of the Scalable Company and DigitalMarketer, where he helps entrepreneurs systemize, scale, and exit their businesses. He initially launched his first website from his dorm, which went on to become a $200 million holding company.

Deiss' flagship company, DigitalMarketer, has over 15,000 paid members and 500,000 subscribers. He also founded the Traffic and Conversion Summit, North America's largest digital marketing conference. His accomplishments have made him a highly sought-after speaker, and he has shared stages with iconic leaders like Richard Branson and Gary Vaynerchuk.

16. Mandy McEwen, Founder of Mod Girl Marketing

45K LinkedIn followers

Founder of Mod Girl Marketing and Luminetics, Mandy McEwen is a B2B marketing master helping teams develop their LinkedIn and Sales Navigator pipeline. Her 17 years of experience have informed her innovative approach to outdated sales strategies. Examples include a 1,116% increase in profile views and a 5,425% surge in post engagement.

She has been recognized as one of LinkedIn's top 24 B2B marketers worldwide, and her hands-on coaching service focuses on demand generation, conversational marketing, and personal branding. Mandy is a proud digital nomad and weaves her passion for teaching and traveling into her approach.

17. Emily Kramer, Co-Founder of MKT1

32K LinkedIn followers  

Emily Kramer is the co-founder behind the MKT1 newsletter and MKT1 Capital, an early-stage fund for entrepreneurs. Early in her career, she developed marketing teams at Asana, Carta, and Astro (acquired by Slack). She is used to being the first member of startup teams or joining established organizations with over 300 people.

Her work at MKT1 helps founders and marketers build and scale their marketing operations. To do this, she offers advisory services and creates content for her 50,000 subscribers. Her investments have backed companies like Anrok, Pocus, and Stable. Kramer separated herself from colleagues by producing innovative marketing campaigns like The Gap Table for Carta that combine strategic insights with meaningful narratives.

18. Peter Caputa, CEO of Databox

29K LinkedIn followers

Databox helps B2B companies harness data to elevate their respect and revenue, and Peter Caputa is the CEO leader who has gained significant traction in the digital marketing industry. Caputa's 20 years of experience include an impressive start founding and scaling the HubSpot Solutions Partner Program, where he empowered thousands of marketing agencies to achieve recurring revenue and multi-million dollar exits.

Over 1,200 firms rely on the systems that Peter has incorporated at Databox to streamline reporting, set benchmarks, and forecast performance. Caputa's firm belief in giving value first led to the creation of free co-marketing programs and courses about leveraging benchmark data and improving performance metrics. Any company looking to automate reporting and maximize growth will benefit from Peter's approach to prove ROI through strategic data use.

19. A. Lee Judge, Co-Founder and CMO of Content Monsta

23K LinkedIn followers

With a blend of marketing strategy, technology, and sales operations, A. Lee Judge is helping businesses create more engaging content that drives leads and growth. His 20 years of insights shared through LinkedIn and his podcast, The Business of Marketing, have proven his expertise and authority in the industry. He is the co-founder and CMO of Content Monsta, a company that creates content that resonates with clients at every stage of the buying cycle.

Most of Judge's followers are from his podcast, which features industry leaders like Seth Godin and Guy Kawasaki. But Judge makes his presence known in several other channels, including as a keynote speaker for platforms like Content Marketing Institute and the Digital Summit Series. Coining the hashtag #BeContent, Lee helps individuals and businesses use their authentic stories to resonate with audiences.

20. Pam Didner, B2B Marketing Consultant at Pam Didner Consulting

15K LinkedIn followers

Pam Didner is a globally recognized marketing strategist, author, and speaker with a proven track record of helping companies thrive in an ever-evolving marketing landscape. As a sought-after consultant and fractional CMO, Pam has collaborated with organizations across industries, offering deep insights into their unique challenges and crafting tailored marketing solutions that deliver measurable results.

Didner’s expertise lies in analyzing market trends, aligning sales and marketing efforts, and equipping businesses to adapt and succeed. She is the author of three acclaimed books—Effective Sales Enablement, The Modern AI Marketer, and Global Content Marketing — which provide actionable strategies for navigating complex marketing dynamics and leveraging cutting-edge tools.

21. Ross Hudgens, CEO of Siege Media

14K LinkedIn followers

Ross Hudgens founded and runs Siege Media, a digital marketing agency focused on SEO marketing, PR, and organic growth. The company was honored six times on the Inc. 5000 list and as one of their Best Workplaces. Ross and company partnered with several big brands to grow their traffic, including Adidas, HubSpot, Airbnb, and Intuit. The results are a significant reason Hudgens is included on this list and among the Top 10 Most Influential Content Marketers by BuzzSumo.

You can learn from Hudgens by following his expertise at speaking engagements or by exploring his LinkedIn posts. He has been featured on several podcasts, giving listeners more context on Hudgens' personality and perspective. In his content, you'll find a blend of strategic SEO, link building, and well-researched content that Hudgens used himself to generate over $100 million in lifetime revenue for his own company.

22. Trish Seidel, Director of Brand Marketing at Teal

13K LinkedIn followers

Trish Seidel is a seasoned content strategist and marketing leader specializing in crafting and maintaining impactful content strategies. As Head of Content at DJUST, she led initiatives that integrated SEO, SEA, branding, visibility, and growth hacking to achieve measurable results and enhance the brand's presence. She recently joined the team at Teal, where she will contribute to advancing the company's brand marketing efforts.

Seidel’s expertise extends to building compelling go-to-market strategies, refining product positioning, and fostering direct engagement with audiences. She champions a data-driven approach to content marketing, advocating for patience and strategic insights to secure executive buy-in.

23. Jane Serra, VP of Growth Marketing at Daxtra Technologies

9K LinkedIn followers

Jane Serra is a seasoned marketing executive with over 17 years of experience driving growth and building high-performing teams across demand generation, branding, events, content, and communications. As the VP of Growth Marketing at Daxtra Technologies, Jane leverages her expertise in SaaS, recruitment advertising, digital marketing, and outsourcing to create impactful strategies that deliver measurable results.

She is also the creator and host of Women in B2B Marketing, a weekly podcast that inspires marketers at every career stage through candid stories of challenges, triumphs, and lessons learned. Passionate about empowering others, Jane's work continues to shape the future of B2B marketing with creativity, strategy, and a deep understanding of audience needs.

24. Dorien Morin-van Dam, Owner of More In Media

7K LinkedIn followers

For all things social media, Dorien Morin-van Dam is an industry expert with over 14 years of experience helping businesses amplify their online presence. Her specialty is extracting a founder's expertise and transforming it into engaging social content that builds community and trust. Businesses can use this strategy to leverage authentic, shareable content to attract more leads and clients.

Dorien also hosts Strategy Talks, a weekly live stream and podcast sharing her social media advice and tips with over 1,000 subscribers. Her background as a certified agile marketer blends agile methodologies with marketing techniques to help brands stay adaptable and effective. Businesses that partner with More in Media gain measurable results from organic methods that sustain long after their work is done.

25. Tom Shapiro, CEO of Stratabeat, Inc. 

5K LinkedIn followers  

Tom Shapiro, the CEO of Stratabeat, Inc., wants to obliterate mediocre marketing by innovating a blend of neuroscience, psychology, and behavioral intelligence. He has developed his strategy over his 20 years as a digital marketer, helping clients achieve increased organic traffic by 7,235% and tripling company revenue. His expertise in SEO, content marketing, and conversion optimization created results for Fortune 100 companies like HP and Kraft Foods.

Shapiro is no stranger to the stage and has delivered impactful speeches at INBOUND, Pubcon, and MarketingProfs B2B Forum. His books, Rethink Lead Generation and Rethink Your Marketing, shared his innovative strategies with thousands of marketers in the SaaS and tech industries. His "Think bold, act smarter" tagline empowers brands to foster deeper audience relationships and convert more effectively.

The Top 25 B2B Digital Marketing Influencers

This article's curated list of marketers makes it easy to find the resources you need to remove digital marketing bottlenecks in your business and achieve your goals. Whether you're looking to fine-tune your marketing strategy, boost your SEO, or master social media, the experts on this list offer their personal, proven paths to success for anyone to learn. 
If you need some extra support, search for top-rated B2B marketing agencies and ad companies on Clutch. Read client reviews to find the perfect partner for your upcoming marketing project.

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