Top 25 B2B Tech Influencers for 2025

B2B tech influencers are helping shape the field as it continues to rapidly grow and evolve. Learn from some of the most successful individuals out there, whether you're looking for a consultant or just seeking to deepen your understanding of a trending topic.

Due to its expanse, keeping up with the industry on your own can often be overwhelming. It's best to learn from the insiders themselves, who have the knowledge and anecdotal evidence to back it up. Some are leading the innovations themselves and others are providing valuable insights and commentary, but they're all making an impact on the tech sector while offering their expertise to members of businesses like yours.

How this Influencer List was Populated

Clutch analyzed over 150+ thought leaders across the web and social media and ranked the Top 25 based on their LinkedIn following and active presence. To qualify, individuals needed to post at least 2x/week on LinkedIn. These are the emerging voices you may not hear about often but absolutely should be following.

1. Lenny Rachitsky, Host of Lenny's Podcast
2. Nana Janashia, Founder of TechWorld with Nana
3. Scott Belsky, CSO at Adobe
4. Matthew Rosenquist, CISO at Mercury Risk
5. Gergely Orosz, Author of The Pragmatic Engineer
6. Chuck Brooks, President of Brooks Consulting International 
7. Rahul Pandey, Co-Founder of Taro
8. Melissa Perri, Founder of The Product Institute 
9. Scott Hanselman, VP of Developer Community at Microsoft
10. Danny Thompson, Director of Technology at ThisDot Labs
11. Nathan Latka, CEO of FounderPath
12. Helen Yu, Founder & CEO of Tigon Advisory Corp. 
13. Jane Frankland, CEO of KnewStart
14. Theodora (Theo) Lau, Founder of Unconventional Ventures
15. Mark Lynd, Head of Executive Advisory & Corporate Strategy at NETSYNC
16. Wes Bush, Founder and CEO of ProductLed
17. Joe Colantonio, Founder of The TestGuild
18. Janna Bastow, CEO of ProdPad
19. Ramli John, Author of “ProductLed Onboarding” 
20. Cassidy Williams, Sr. Director of Developer Advocacy at GitHub
21. Dion Hinchcliffe, VP of CIO Practice, Futurum Group
22. Arne Kittler, Founder of Product at Heart
23. Daniel Knott, Head of Software Engineering at Die Techniker
24. Erica Jenkins, Founder of Erica Jenkins Consulting
25. Jason Lengstorf, Developer-Focused Media Consultant, Learn with Jason

1. Lenny Rachitsky, Host of Lenny's Podcast

LinkedIn Followers: 228K

The host of Lenny's Podcast and author of Lenny's Newsletter — a top tech podcast and the #1 business newsletter on Substack — Lenny Rachitsky provides product, growth, and career advice to B2B tech enthusiasts and professionals alike. 

Before fully committing to his personal brand, Lenny was a product leader at Airbnb and founder of LocalMind (acquired by Airbnb). His role at Airbnb included driving consumer supply growth through referrals, re-engagement, performance marketing, conversion, and more.
Lenny’s insights stem from his experience in product development and growth marketing, making him a valuable source of advice for those who want to excel in these areas.

2. Nana Janashia, Founder of TechWorld with Nana

LinkedIn Followers: 221K

Nana Janashia is a remarkable B2B tech figure to follow if you're interested in DevOps and Cloud education. Before starting TechWorld, an online tech learning platform, Nana ran her YouTube channel with a community of over 1 million. She continues to use this channel to share insights on DevOps topics and real-life case studies.

In addition, she runs a DevOps Bootcamp, which is a six-month program to help you kickstart your career in DevOps. She has trained and mentored employees across big-name companies, including Microsoft and NASA. You can find her sharing valuable content on DevOps, Cloud computing, and automation on her LinkedIn profile, where she has over 221K followers.

3. Scott Belsky, CSO at Adobe

LinkedIn Followers: 200K

Scott Belsky wears many hats; builder, author, investor, and product enthusiast with a knack for innovation. As Adobe's Chief Strategy Officer and EVP of Design & Emerging Products, Scott plays a key role in shaping the tools that empower creative professionals.

His journey began with co-founding Behance in 2006, a platform now used by over 50 million creatives to exhibit portfolios and connect with top talent. Adobe's acquisition of Behance in 2012 marked a turning point, with Scott spearheading the launch of Creative Cloud's services and mobile product strategy.

What sets Scott apart is his dedication to merging design and technology to boost productivity and adaptability. Beyond Adobe, he actively invests in and advises startups like Pinterest, Uber, Airtable, Flexport, and other companies at the forefront of innovation.
For B2B tech professionals, Scott's insights can be transformative, offering guidance on using technology to streamline creative workflows and build scalable solutions.

4. Matthew Rosenquist, CISO at Mercury Risk

LinkedIn Followers: 194K

Matthew Rosenquist is a CISO and seasoned cybersecurity leader who's reshaping the industry with a hands-on approach to tackling digital threats. His work spans impactful contributions to industry publications, patents, and training programs, solidifying his role as a trusted voice in cybersecurity. In 2024, he was also given the badge of the Top 10 Thought Leader in Cybersecurity by Thinkers360.

He uses his social media following to foster collaboration and share actionable insights with a global community of security professionals. For B2B tech leaders, Matthew is an invaluable resource for developing an understanding of risk management and evolving threats, then using this to build sustainable, resilient cybersecurity programs.

5. Gergely Orosz, Author of The Pragmatic Engineer

LinkedIn Followers: 164K

Gergely Orosz is a software engineer, author, and thought leader who has mastered the art of breaking down complex tech and engineering management concepts into insights anyone can grasp. With a decade of experience at tech giants like Uber and Skyscanner, Gergely has worked on high-impact projects, from building scalable mobile apps to leading diverse engineering teams.

He is also the writer of the well-known newsletter, The Pragmatic Engineer, which is a go-to resource for tech professionals worldwide. He's also written a book, Building Mobile Apps at Scale, which has further cemented his reputation as a trusted voice. You can expect to get hands-on advice on engineering best practices and how to thrive in startup and Big Tech environments from him on LinkedIn.

6. Chuck Brooks, President of Brooks Consulting International

LinkedIn Followers: 121K

LinkedIn voted Chuck Brooks as the "Top Tech Person to Follow," and rightfully so. As the President of Brooks Consulting International and a notable Forbes writer, Chuck has over 25 years of experience in marketing, emerging technologies, business development, and cybersecurity. He helps Fortune 1000 clients increase their market share and reach their strategic goals.

Cyber Express named him the "Cybersecurity Person of the Year" due to his extensive knowledge of the cybersecurity landscape. Besides Forbes, Chuck also contributes to Barrons, Skytop Media, Homeland Security Today, The Washington Post, The Hill, Yahoo, and more. On his LinkedIn, you can find insightful articles and discussions on current cybersecurity trends and emerging technologies in the B2B tech space.

7. Rahul Pandey, Co-Founder of Taro

LinkedIn Followers: 110K

Rahul Pandey is the co-founder of Taro, a platform dedicated to providing engineers and managers with actionable career advice straight from experts at top tech companies. Teaching and mentoring have always been at the heart of his journey, and now, alongside co-founder Alex, Rahul has turned this passion into a full-time mission.

He brings a wealth of experience to the table. As a former tech lead and manager at Meta, he spent 4.5 years leading teams focused on video calling and developer infrastructure. Before that, Rahul was a founding engineer at Kosei, a recommendation systems startup later acquired by Pinterest.

B2B tech professionals can learn a lot from Rahul about navigating career challenges, mastering technical skills, and understanding leadership dynamics. He also has an Android networking library course on LinkedIn Learning that you can check out to gain a deeper understanding.

8. Melissa Perri, Founder of The Product Institute

LinkedIn Followers: 87K

Melissa is a globally recognized authority in product management due to her ability to distill complex product management concepts into accessible, actionable insights. Through ventures like Product Institute, Produx Labs, and CPO Accelerator, Melissa has built a powerhouse for educating and empowering product leaders.

Her expertise has shaped strategies for Fortune 500 giants, including Capital One, Vanguard, Walmart, and JP Morgan Chase, along with SaaS scaleups and late-stage startups. She is an excellent resource for B2B tech professionals who want to learn how to manage teams and drive value on a startup or enterprise-level product.

9. Scott Hanselman, VP of Developer Community at Microsoft

LinkedIn Followers: 91K

Having worked at Microsoft for 17 years in multiple roles, Scott Hanselman is a highly respected industry veteran. His expertise lies in user interface design, human-computer interaction, scalability, and internationalization. Scott is passionate about creating solutions that connect people across the globe. He also has a unique interest in using technology for impactful areas like disease management, linguistics, and mobile web access in developing nations.
If you're interested in learning more about building scalable systems and using open-source tools, Scott's LinkedIn profile is a valuable resource to follow. He also has a podcast called The Hanselminutes Podcast, which has around 900 episodes filled with tech-related discussions and interviews with industry leaders.

10. Danny Thompson, Director of Technology at ThisDot Labs

LinkedIn Followers: 90K

With expertise in Java, the Spring framework, and Golang, Danny Thompson specializes in crafting scalable and secure backend solutions paired with seamless, user-friendly front ends using React.js. His influence extends beyond coding; he's also the driving force behind the Dallas Software Developers Group, a thriving tech community.

Through workshops, cohorts, and meetups, he fosters collaboration and growth, empowering developers to level up their skills and connect with like-minded professionals. He also shares inspirational content, which is in line with his own story of going from working at a gas station to the tech maestro he is today. His expertise and community-driven approach make him a trusted resource in B2B tech.

11. Nathan Latka, CEO of FounderPath

LinkedIn Followers: 51K

Nathan Latka is a SaaS entrepreneur, podcaster, and investor making waves in the tech and business world. With over 11 million downloads of his podcast, Nathan delivers unfiltered insights into SaaS strategies, valuations, and the entrepreneurial journey, making him a go-to voice for B2B tech professionals. His book, a Wall Street Journal bestseller, further solidifies his reputation as a thought leader in scaling and monetizing SaaS businesses.
Nathan's reach extends to Latka Magazine, a monthly publication read by 10,000 subscribers, providing actionable data and stories from the SaaS ecosystem. Beyond sharing knowledge, Nathan actively supports founders as the mind behind Founderpath, a platform dedicated to providing non-dilutive funding to help SaaS entrepreneurs grow without giving up equity.

12. Helen Yu, Founder & CEO of Tigon Advisory Corp

LinkedIn Followers: 48K

Helen Yu is the founder and CEO of Tigon Advisory, where she helps tech companies of all sizes unlock new growth opportunities through the strategic use of AI, cybersecurity, IoT, supply chain, and customer experience. She has over 20 years of experience in the technology industry and provides CXO-as-a-service, guiding organizations through the process of going to market and helping them emerge with a successful, repeatable product.

Helen's impressive client list includes major enterprises like SAP, Dell Technologies, AT&T, Workday, Intel, IBM, and Microsoft. As an independent board director and venture capital advisor, she brings a unique perspective to technology thought leadership, cybersecurity risk management, and go-to-market strategy.

She's especially passionate about mentoring the next generation of tech leaders, with a special focus on supporting women and members of minority groups.

13. Jane Frankland, CEO of KnewStart

LinkedIn Followers: 41K

Jane Frankland is a maestro in cybersecurity with a diverse career that spans over two decades. From being nominated as a Young British Designer to building a global hacking firm, Jane has made her mark as one of the most influential women in tech. She's been recognized as a UNESCO trailblazer and a UN Women U.K. Delegate to the UN CSW for her groundbreaking work.

Jane's extensive experience includes senior roles in the cybersecurity industry, with her most recent position as Managing Director at Accenture. A bestselling author of IN Security, Jane also founded the IN Security Movement, which has provided scholarships to over 400 women, creating opportunities worth nearly $1 million USD. She's also behind The Source, a platform empowering women in cybersecurity.

14. Theodora (Theo) Lau, Founder of Unconventional Ventures

LinkedIn Followers: 34K

Theo Lau is a public speaker, advisor, and writer who is dedicated to driving innovation for underrepresented communities. As the founder of Unconventional Ventures, she works tirelessly to build a more inclusive ecosystem in the financial and healthcare sectors.
Her focus is on addressing unmet needs — particularly of companies with founders from backgrounds that aren't equally represented in the field — by connecting financial institutions, startups, corporations, venture capitalists, and accelerators. Theo's expertise encompasses AI, gender equity, fintech, inclusion, and longevity.

She is a sought-after speaker and guest contributor at top industry events and publications, including Fintech Futures, Harvard Business Review, and the BBC.

15. Mark Lynd, Head of Executive Advisory & Corporate Strategy at NETSYNC

LinkedIn Followers: 33K

With over 25 years of experience in technology, cybersecurity, and AI, Mark Lynd is an accomplished C-level executive. He has held four CIO and CISO roles for global companies and has worked with major companies like Oracle, IBM Watson, Cisco, HP, Dell, and AT&T.
Mark was listed in the Top 20 Global Cybersecurity Experts & Influencers – 2024 by Whizlabs. Thinkers360 also named him as one of the Top 5 Global AI Thought Leaders in 2023.

His thought leadership on cybersecurity, AI strategy, and incident response has garnered him invitations to speak at major industry events. You can find his talks and other valuable resources on his LinkedIn profile.

16. Wes Bush, Founder and CEO of Product Led

LinkedIn Followers: 31K

Wes Bush is a leading expert in Product-Led Growth (PLG) with over 8 years of experience working hands-on with 400+ SaaS companies. His mission is to reduce the high failure rate for product-led companies and build more businesses where customers can try before they buy.

Wes is the author of the bestselling book Product-Led Growth: How to Build a Product That Sells Itself, which helps companies determine if PLG is the right strategy. He also has a Product Led Playbook in which he discussed nine elements of PLG success. You can also take his masterclass for free at the Product Led website.

17. Joe Colantonio, Founder of The TestGuild

LinkedIn Followers: 27K

Joe Colantonio is the founder of TestGuild.com, an online platform providing affordable software engineering education focusing on test automation. He uses his blog, podcast, LinkedIn profile, and online conferences to help testers and organizations succeed in their automation efforts, sharing valuable insights from his 25+ years of hands-on experience.

Joe specializes in software automation and performance testing solutions, utilizing both vendor-based and open-source technologies. You can learn many techniques and best practices from him regarding automation, security, performance, and DevOps.

18. Janna Bastow, CEO of ProdPad

LinkedIn Followers: 23K

Janna Bastow is an experienced product manager, startup founder, and CEO passionate about creating tools that help streamline the product management process. She is the founder of ProdPad, a product management software that helps teams manage roadmaps and product backlogs.

In addition to running ProdPad, Janna works as a trainer and mentor, assisting companies to optimize their product-building strategies without overspending.

Janna is also the co-founder of Mind the Product, a global product management community that started with the ProductTank meetup in London in 2010. It has since grown into a thriving network of over 50,000 members and hosts sold-out events in 100 cities worldwide. Mind the Product includes conferences and workshops to empower product managers with advanced knowledge.

19. Ramli John, Author of “ProductLed Onboarding”

LinkedIn Followers: 19K

Ramli John is an expert in product-led growth and user onboarding, helping SaaS companies improve customer acquisition and revenue. He is also the author of the Amazon #1 bestselling book Product-Led Onboarding. Previously, he was the co-host of The Product-Led Podcast for around two years. His episodes can give you clarity on product-led strategies, including ways to optimize customer acquisition.

In addition, he also discusses software development and his marketing knowledge on his LinkedIn account. He shares resources on how to boost trial-to-paid or free-to-paid conversions, reduce churn, and increase average revenue per user (ARPU).

20. Cassidy Williams, Sr. Director of Developer Advocacy at GitHub

LinkedIn Followers: 16K

Cassidy Williams is a software engineer, developer advocate, startup advisor, and investor who wants to empower others in the tech industry. She writes a weekly newsletter that covers tech news, interview practices, and more, shared with humor and personality.

Featured in Glamour magazine as one of the 35 Women Under 35 Who Are Changing the Tech Industry, Cassidy is also a star of the documentary BigDream, which highlights women overcoming personal challenges to pursue careers in science, math, computing, and engineering.

You can learn from her through following her LinkedIn account, or at the talks she gives at events like the National Center for Women & IT Summit, SXSW, TEDxDesMoines, and the United Nations.

21. Dion Hinchcliffe, VP of CIO Practice, Futurum Group

LinkedIn Followers: 6K

Dion Hinchcliffe is an internationally recognized thought leader and enterprise architect with two decades of experience driving successful digital transformations for Fortune 500 and Global 2000 companies. He specializes in emerging digital methods related to areas such as AI, employee experience, cloud computing, digital business models, and workforce collaboration.

Dion is widely known for his thought leadership in digital workplaces, Agile methods, and CIO issues. His LinkedIn profile is a hub of knowledge around digital transformation, enterprise strategy, and operational issues, providing actionable insights for organizations (and individuals) seeking to advance.

He frequently contributes to major publications such as CIO Magazine, Forbes, The Wall Street Journal, and Wired. Dion is also a sought-after keynote speaker and serves as Vice President of the CIO Practice at The Futurum Group and an executive fellow at the SDA Bocconi School of Management.

22. Arne Kittler, Founder of Product at Heart

LinkedIn Followers: 6K

With 25 years spent building digital products and services, Arne Kittler has deep expertise in product development and leadership. He is also a co-founder of Product at Heart, a conference for product people, and enjoys being part of a lively network of smart individuals in product management and beyond.

Arne has previously served in roles like CPO at Facelift and VP Product at XING. He has a great deal of hands-on experience in the field. If you need his one-on-one assistance, you can hire him for his freelance work at Product Leadership Sidekick. If not, you can just follow him on LinkedIn to gain insights from his posts and shares.

23. Daniel Knott, Head of Software Engineering at Die Techniker

LinkedIn Followers: 5K

Daniel Knott is currently the Head of Software Engineering at Die Techniker — a major health insurance fund in Germany — where he leads a department responsible for building healthcare products for customers. He also has over 16 years of experience in several roles, including Lead Software Test Engineer and Head of Product Quality Engineering.

He is the author of two books — Hands-On Mobile App Testing and Smartwatch App Testing — and is a frequent blogger at Adventures in QA. Since 2022, Daniel has also created software testing-related videos on his YouTube channel.

24. Erica Jenkins, Founder of Erica Jenkins Consulting

LinkedIn followers: 4.5K

Erica Jenkins is a Fractional Product Management Leader with over 15 years of experience in B2B enterprise SaaS, working with companies from bootstrapped startups to those generating over $500M in revenue. As co-founder of Expion (acquired by Sysomos in 2015), she served as CPO where she led the integration of three separate technologies into a unified platform, culminating in Meltwater's acquisition in 2018. 

Through Erica Jenkins Consulting, she partners with B2B leaders as a fractional executive, focusing on impact rather than hours. Her approach combines the dedication of a full-time executive with the efficiency of targeted, timeboxed engagements. She helps companies drive product-led growth, optimize processes, and develop deeper understanding of customer needs, product analytics, and adoption practices.

25. Jason Lengstorf, Developer-Focused Media Consultant & Host of Learn with Jason

LinkedIn Followers: 4K

The host of Learn With Jason, a learning platform that features live streams with experts in various tech fields, Jason Lengstorf is an experienced software engineer who has previously worked at Sentry and IBM. He also has a YouTube channel with the same name where he shares tutorials and interviews.

Some services he offers his clients are video production, content strategy, marketing consulting, public speaking, and more. He also shares insights from these projects on LinkedIn.

Apart from that, you can find his teachings at Frontend Masters, where he has taught many workshops. These long-form workshops offer deep dives into one topic for the day and are a good resource to learn about the "how" and "why" of things. He has also created several videos on egghead, where he explains coding concepts and provides practical knowledge.

Top B2B Tech Influencers Guide Leaders Across Industries

As you can see, the B2B tech influencers we've shared in this guide hail from different backgrounds and focus on distinct areas. There's someone for every tech enthusiast, in fields ranging from AI to cybersecurity to software development.

The best way to keep up with these influencers is to follow them on LinkedIn. Many of them also host podcasts and have YouTube channels, where you can follow them for long-form audio and video content. You can also check out their books and industry talks for more in-depth information.

If you need some extra support, search for top-rated software development companies on Clutch. Browse client reviews and success stories to find the ideal partner for your next initiative.
 

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