Top 15 Women in B2B Digital Marketing To Follow in 2025

As the world becomes increasingly digitized, more and more businesses are shifting online.

To stand out, companies that sell products and services to other businesses have started leveraging business-to-business (B2B) digital marketing, which involves marketing services and products through digital mediums such as social media and websites.

How This Influencer List Was Populated

To honor Women's History Month, we've curated a list of 15 influential women in B2B digital marketing who are shaping conversations in the industry. We created this list by analyzing over 100 female thought leaders across the web and social media. Influencers are chosen based on LinkedIn following and active online presence, with all featured influencers posting at least once or twice a week on LinkedIn. Our list is ranked alphabetically by first name.

1. Ann Handley, Chief Content Officer at MarketingProfs
2. Brianna Doe, Founder of Verbatim
3. Carrie Rose Balloch, Founder & CEO of Rise at Seven
4. Cat Valyi, CEO & Fractional CMO at CV-Strategic Marketing Solutions, LLC
5. Erica Schneider, Founder of Cut the Fluff
6. Heike Young, Head of Content, Social & Integrated Marketing at Microsoft
7. Jane Serra, Host of Women in B2B Marketing Podcast
8. Kelly Cheng, Chief Marketing Officer at Goldcast
9. Kelly Hopping, Chief Marketing Officer at Demandbase
10. Miracle Inameti-Archibong, Head of Search at John Lewis & Partners
11. Noosh Baratpour, Co-Founder & CMo at Formaloo
12. Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense
13. Sarah Noel Block, Marketing Consultant & Host of Tiny Marketing Podcast
14. Shama Hyder, CEO of Zen Media
15. Tas Bober, Founder of The Scroll Lab

1. Ann Handley, Chief Content Officer at MarketingProfs

481K LinkedIn followers
 

Ann Handley is the world's first chief content officer. She writes and speaks about how leaders can rethink how their companies market. Forbes has recognized her as a top 20 blogger and cited her as one of the most influential women in social media. 

Ann works for MarketingProfs, a marketing education company that trains some of the biggest companies globally. The company offers instructor-led online training, in-person workshops, and more. Since 2010, Ann has been a keynote speaker for international audiences.

Ann is also a best-selling author of Everybody Writes, a Wall Street Journal best-seller about business writing. She's also the co-author of the best-seller on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

To learn writing tips, marketing ideas, and more from Ann, you can follow Total Annarchy, her fortnightly newsletter.

2. Brianna Doe, Founder of Verbatim

242K LinkedIn followers

Brianna Doe founded Verbatim, a full-service marketing agency that helps small- to mid-sized businesses and startups grow. Verbatim specializes in social media, content, brand strategy, web design, growth, and influencer marketing.

She also hosts Stop the Scroll, a podcast about influencer marketing. You can listen to it on Apple Podcasts and other platforms.

Brianna has worked as a marketer for many companies, including The Wishly Group, Limelight, Welcome to the Jungle, Aion, Inventables, Filebase, UJUU, and Doe Marketing.

Her LinkedIn posts cover a wide range of B2B digital marketing topics, including how she launched Verbatim, how she lands new clients, her speaking events, and more.

3. Carrie Rose Balloch, Founder and CEO of Rise at Seven

84K LinkedIn followers

Carrie Rose Balloch is the Founder and CEO of Rise at Seven, the search-first creative agency for brands seeking more exposure. 

Rise at Seven has offices in Manchester, London, Sheffield, and New York and serves the UK, the United States, and Europe. It offers a wide range of services, including content marketing, brand campaigns and social media, influencer content, paid and organic social media, search strategy and data insights, search engine optimization (SEO), and on-site content.

Previously, Carrie Rose was a Senior Campaign Strategist at Edit and Branded3. She also ran the social media accounts for the MOBO awards in 2015. As a result of her work, the accounts trended for two days, achieved a 130 million reach, and doubled engagement year over year.

4. Cat Valyi, CEO and Fractional CMO at CV-Strategic Marketing Solutions, LLC

3K LinkedIn followers

Cat Valyi is the CEO and Fractional CMO at CV-Strategic Marketing Solutions, LLC. This healthcare marketing company provides strategic marketing expertise to support health IT and healthcare growth initiatives.

Cat has over 30 years of experience in B2B healthcare marketing. Her 3D Strategic Marketing Approach lays out a process that transforms people's views on marketing.

Cat also coaches mature women. As the Co-Founder of Women with Dynamic Purpose, she empowers women by helping them find their strategic path, locate new opportunities, and stay competitive in their current roles.

Additionally, Cat founded Operations Marketing (OM) Growth Systems, a fractional leadership firm that helps improve profitability and sales through marketing and operation alignment.

5. Erica Schneider, Founder of Cut the Fluff

42K LinkedIn followers

Erica Schneider is the founder of Cut the Fluff, where she helps solopreneurs and founders grow their companies by creating a credible body of work that prompts people to take action. 

Erica offers a 1:1 coaching program, Content Sparring, and four self-paced content editing and writing courses. She also co-leads Full Stack Solopreneur, her Group Coaching program, with Nick Bennett.

As a business coach, Erica draws on her experience as former Head of Content at Grizzle, a B2B organic growth agency.
Other previous roles included Fractional Managing Editor at Beam Content, Senior White Label Technical Project Manager at LevelUp, and Events and Catering Director at B.GOOD.

6. Heike Young, Head of Content, Social, & Integrated Marketing at Microsoft

27K LinkedIn followers

Heike Young is Microsoft's Head of Content, Social, and Integrated Marketing. She leads the teams shaping integrated content for Microsoft Advertising to ensure the company’s content strategies resonate with target audiences.

Previously, Heike worked at Salesforce for nearly 12 years in various roles. Her team at Salesforce ran the company’s YouTube channel (800k+ subscribers), and Heike also produced and co-hosted an award-winning marketing podcast for the company. It won Best Content Marketing Multi-Year Program and Best Podcast from the Content Marketing Institute.

On LinkedIn, Heike's insights are beloved by many. She creates funny videos on LinkedIn about the day-to-day experiences B2B marketers can relate to, finding humor in a corporate context. Her LinkedIn community appreciates her entertaining spin on B2B life. The best compliment she's ever received: "You're like the Lucille Ball of LinkedIn."

7. Jane Serra, Host of Women in B2B Marketing Podcast

10K LinkedIn followers

Jane Serra hosts Women in B2B Marketing, a weekly podcast dedicated to motivating marketers. It aims to inspire listeners to strive for success and feel like they are part of a community.

Jane is also the Vice President of Growth Marketing at Daxtra Technologies, which provides high-accuracy, multilingual resume and job parsing, matching, semantic search, and recruitment automation.

Jane has over 17 years of experience leading marketing teams in branding, communications, demand generation, events, and content. She has a strong background in recruitment advertising, building marketing teams from scratch, and working in industries like SaaS and manufacturing/outsourcing.

Some of Jane’s previous roles include VP of Marketing at Wrk, Justuno, and HawkSEM. She was also Marketing Director at Elite SEM (now called Tinuiti), Marketing Manager at RealMatch (now called PandoLogic) and MIG & Co., and Marketing Coordinator at Allen Field Company Inc.

8. Kelly Cheng, Chief Marketing Officer at Goldcast

7K LinkedIn followers

Kelly Cheng is the Chief Marketing Officer at Goldcast, an AI-powered B2B video content platform. 

Companies can use Goldcast to engage audiences and effectively create and repurpose video content. Some famous Goldcast clients include Mailchimp, OpenAI, and Intercom.

Kelly has scaled marketing engines at PagerDuty and Wistia. She now helps high-growth startups do the same.

Before she became CMO at Goldcast, she was the VP of Marketing at the same company. Prior to joining Goldcast, she held a wide range of roles, including Director of Growth and Media at Wistia, Senior Manager of Digital Marketing at Dynatrace, Growth Marketing Manager at PagerDuty, and Media Supervisor at Havas Media Group.

Follow Kelly on LinkedIn to learn about AI trends, events, B2B trends, and productivity hacks.

9. Kelly Hopping, Chief Marketing Officer of Demandbase

8K LinkedIn followers

Kelly Hopping is the Chief Marketing Officer (CMO) of Demandbase, a leading GTM platform for B2B companies to spot and target customers. She transforms and elevates the Demandbase brand by representing the customer’s voice. Working with the sales team, she also showcases the importance of marketing and sales alignment.

Kelly also hosts the NexGen CMO Podcast, exploring the world of marketing leadership through candid conversations with emerging and seasoned marketing talent.

Kelly is an official member of the Forbes Communication Council, an invitation-only organization for senior-level communications and public relations (PR) executives.

Some of her previous roles include Executive Member of CMO Huddles, Executive Member of Pavilion, Advisor at HYCU, Inc., GVP and Chief Marketing Officer at Gartner, Vice President for Integrated Solutions at Rackspace, and Director of Business Operations and Marketing at AMD.

10. Miracle Inameti-Archibong, Head of Search at John Lewis & Partners

4K LinkedIn followers

Miracle Inameti-Archibong is the Head of Search at John Lewis & Partners, a British chain of high-end department stores. She drives conversation and traffic through pay-per-click (PPC) and SEO through data insights and a deep understanding of the customer journey. She works closely with the brand's Affiliates, Social Media, Aggregator, Brand, Product, and Commercial teams.

She is also a member of the Board of Advisors at Technology for Marketing, which brings together decision-makers and marketers with the newest industry speakers and marketing technologies.

Some of Miracle’s past roles include Organic Performance Lead at Insure, Head of SEO at Erudite, SEO Account Manager at Steak, Senior Search Account Executive at 360i, and SEO Executive at Greenlight.

Follow Miracle to learn more about other incredible women in marketing, her speaking events, marketing team tips, and more.

11. Noosh Baratpour, Co-Founder and CMO at Formaloo

14K LinkedIn followers

Noosh Baratpour is the Co-Founder and Chief Marketing Officer (CMO) at Formaloo, a company that helps non-technical teams create and maintain their own software without code. She and her team provide tools like membership portals, chatbots, customer relationship management (CRM) systems, and more.

Noosh is a marketing and event organization veteran. From 2018 to 2021, she was the Co-Organizer of TEDxTehranWomen, the first TEDxWomen event in the Middle East. She was responsible for team and volunteer management, onboarding, marketing, community building, and event operations.

In 2019, she was a Women Entrepreneurship Program Advisory Member at the Chamber of Commerce Iran in Switzerland. That year, she also organized Techstars Startup Weekend, a 54-hour weekend event where business managers, developers, marketing gurus, graphic artists, and startup enthusiasts pitch ideas for new companies.

12. Saima Rashid, SVP of Marketing & Revenue Analytics at 6sense

6k LinkedIn followers

Saima Rashid is the Senior Vice President (SVP) of Marketing and Revenue Analytics at 6sense.

6sense is a sales and marketing platform that helps companies sell to their target accounts. It’s the only vendor with a patented AI model that can tell sales and marketing teams the best time for engaging an account.

Before 6sense, Saima was VP of Field Analytics and Insights at PTC, Consultant — Business Analytics at CVM Marketing Inc., and Senior Manager — Business Analysis at Transcontinental Database Marketing.

Saima is a five-time industry award-winning RevOps and marketing leader. In 2020, she won the Forrester/SiriusDecisions Program of the Year Award.

13. Sarah Noel Block, Marketing Consultant and Host of Tiny Marketing Podcast

15K LinkedIn followers

Sarah Noel (Drury) Block is a Marketing Consultant at Tiny Marketing by Sarah Noel Block. She uses her proven marketing framework to help B2B companies get the exposure they deserve. She created this framework while working for seven B2B company presidents, and her results were astounding.

Using a content marketing strategy and SEO, organic search traffic increased by 1,696%, social media followers increased by 1,702%, 48% of website traffic came through the content hub, and she built and created an award-winning content platform.

Sarah is also the host of the Tiny Marketing podcast. A Top 10% podcast globally, it focuses on processes, strategies, and tactics that work for zero-to-two-person marketing departments.

Previously, Sarah was a board member at The Orange Squad, Digital Marketing Manager at The Chicago Faucet Company, and Contributor, Marketing Technology at Managing Editor magazine.

14. Shama Hyder, CEO of Zen Media

655K LinkedIn followers

Shama Hyder is the Founder and CEO of Zen Media, a marketing and communications consultancy for B2B brands. The company is the only marketing and public relations (PR) firm to be honored by the United Nations and the White House as a Top 100 company in North America.

Shama’s GTM (go-to-market) Influence Model is a proven method of influencing B2B buyers at every customer journey stage. She combines earned media, content marketing, and social media strategies to help businesses build momentum, establish thought leadership, and engage leads with persuasive content.

Since 2009, Shama has been a keynote speaker, helping companies and leaders future-proof their brands. She has been featured frequently on platforms such as MSNBC, CW, NPR, Bloomberg, and Fox Business.

Shama is also the author of two best-selling books: Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age and The Zen of Social Media Marketing.

15. Tas Bober, Founder of The Scroll Lab

16K LinkedIn followers

Tas Bober founded The Scroll Lab, a marketing services provider of paid ads landing pages. Her clients are growth-stage B2B software as a service (SaaS) startups.

Tas believes many digital marketers are doing landing pages wrong in the B2B space. They’re so focused on conversions that they forget that the B2B buying journey is non-linear. Ultimately, she concludes that information consumption — not on-page conversions — is a good indicator of success. As such, her goal is to help B2B brands attract more leads by creating a competitive business case for buyers, building core landing pages, and measuring and optimizing.

Before founding The Scroll Lab, Tas worked as a digital strategy, website, and growth advisor for many brands, including Freshworks, Gymdesk, Mend.io, and Spiceworks Ziff Davis.

Inspiring Success

Staying competitive in B2B digital marketing can be challenging, especially with a small marketing team and budget.

That’s why you should follow the top 15 women influencers in B2B digital marketing. Besides regularly posting about marketing tips, trends, and events, many of them provide one-to-one or group coaching sessions.

To further level-up your B2B digital marketing game, consider hiring a Clutch digital marketing agency. The right digital marketing partner can transform your business by increasing user engagement, establishing brand authority, and more.

All of Clutch’s digital marketing companies have been vetted and are current on the latest solutions, services, and tech.