Top 15 Black B2B Digital Marketing Influencers to Follow in 2025

From automation to predictive analytics, B2B marketing is evolving at lightning speed. Staying in the loop is critical for growing your revenue in 2025, but watching every trend can feel like a full-time job — and distract you from your clients.

Luckily, you don’t need to spend every waking moment on LinkedIn to stay in the know. Many Black B2B digital marketing influencers are driving the conversation with in-depth insights and practical strategies. They’re also reporting on emerging trends like hyper-personalization and video marketing.

Tuning into these thought leaders is one of the best ways to learn about the latest developments in B2B marketing. If you’re ready to fill your feed with expert commentary and smart advice, follow these Black marketing experts today.

Methodology

1. Brianna Doe, Founder of Verbatim
2. Morgan J. Ingram, CEO of AMP Creative
3. Dara Treseder, CMO of AutoDesk
4. Ross Simmonds, CEO of Foundation Marketing
5. Tyrona (Ty) Heath, Director & Co-Founder of the B2B Institute at LinkedIn
6. Michael King, Founder & CEO of iPullRank
7. Chima Mmeje, Senior Content Marketing Manager at Moz
8. Juntae DeLane, Founder & Chief Strategist at Digital Delane
9. Kasey Brown, Founder and CEO of Different Breed Media
10. Lashay Lewis, Founder of Authority Plug
11. Diane Wiredu, Founder of Lion Words
12. Gail Moody-Byrd, VP of Marketing at LinkedIn Sales Solutions
13. Jennifer Polk, Managing Vice President at Gartner
14. Moni Oloyede, Owner of MO MarTech
15. Mo’Shai Gibbs, Senior Global Strategic Partner Marketing Lead at Microsoft

Clutch analyzed over 100+ Black thought leaders across the web and social media and ranked the Top 15 based on their social media following and active presence. To qualify, individuals needed to post at least 1-2x/week on social media. These are the emerging Black voices you may not hear about often but absolutely should be following.

1. Brianna Doe, Founder of Verbatim

241K LinkedIn followers

Digital marketer, photographer, influencer — these are just a few of the hats that Brianna Doe has worn over the last 15 years. She’s worked with a huge assortment of brands, from Chick-fil-A to Major League Baseball.

In 2023, Doe needed a break from the corporate grind. Drawing on her extensive experience, she launched Verbatim. This full-service digital marketing agency focuses on helping small to mid-sized businesses build their online presence and boost revenue. Verbatim offers many services, including brand strategy and influencer marketing.

While Verbatim is relatively new, it’s already celebrated many successes. For example, the agency helped a direct-to-consumer retailer generate over $1 million in monthly revenue — an astonishing 333% increase. Verbatim also used targeted ads and other strategies to help a sustainable technology firm share its eco-friendly messaging and products with 10 million people.

As a leading LinkedIn influencer, Doe regularly shares anecdotes and insightful content about digital marketing. She’s also the energetic host of Stop the Scroll, a popular B2B marketing podcast. Tune in for actionable campaign advice from Doe and her guests.

2. Morgan J. Ingram, CEO of AMP Creative

169K LinkedIn followers

Like many B2B influencers, Morgan J. Ingram started as a sales development representative, making cold calls and sending emails. In 2016, he tried a different — and, at the time, innovative — tactic: using LinkedIn to generate leads. As his success grew, he shared sales insights on the platform, building a personal brand. Before long, he became one of LinkedIn’s most influential creators, earning the Top Sales Voice title four times.

In 2023, Ingram combined his content creation and sales expertise to found AMP Creative, an agency specializing in transforming B2B executives into LinkedIn thought leaders. While this agency is still relatively new, it’s already generated over $6 million in pipeline and worked with major tech brands like HubSpot and Slack. Ingram helps clients build authority, grow their LinkedIn following, and uncover sales opportunities.

On LinkedIn, Ingram regularly shares videos and posts with marketing and sales insights. You can also sign up for his free newsletter or catch him as a guest on leading B2B podcasts like Sales Players.

3. Dara Treseder, CMO of AutoDesk

128K LinkedIn followers

Dara Treseder is a Nigerian-born technology business leader who specializes in marketing and innovation. After earning degrees from Harvard University and Stanford University, she started her career at Goldman Sachs. Later, she became a Chief Marketing Officer (CMO) for top brands like GE and Carbon.

As Senior Vice President of Marketing at Peloton, Treseder launched exciting content partnerships with Beyoncé and other celebrities. She also helped the company expand into Australia and triple its membership base.

Currently, Treseder is the CMO of AutoDesk, a multinational software firm. Along with contributing to significant revenue gains, she’s helped the company grow its educator and student user base by 10 million. Additionally, she’s spearheaded major advertising campaigns for The Oscars and the Game of Thrones finale.

Treseder has received widespread industry recognition for her innovative campaigns and effective growth strategies. In 2024, she made history by becoming the first Black person inducted into the Forbes CMO Hall of Fame. Her work has also been spotlighted by many publications, including Silicon Valley Business Journal, Adweek, and Business Insider.

Beyond her 9-5 role, Treseder is passionate about mentoring young professionals, frequently sharing career advice and anecdotes on LinkedIn. She’s also the founder of La Vie Club, an organization dedicated to empowering Harvard undergraduate women.

4. Ross Simmonds, CEO of Foundation Marketing

47k LinkedIn followers

Driven by his love for technology, Ross Simmonds has earned a reputation as one of Canada’s top B2B marketers. Throughout his career, he’s worked with over 5,000 brands, including tech giants like Canva and Webex.

In 2015, Simmonds launched Foundation Marketing. This content marketing agency doesn’t just create top-notch content; it’s equally invested in helping it reach the right audiences. Simmonds sums up this approach with the title of his 2024 book: Create Once, Distribute Forever.

At Foundation Marketing, Simmonds and his team offer a wide range of services to help clients grow their customer bases. The agency specializes in social media marketing, focusing on platforms like Reddit and X. It also prioritizes content distribution and repurposing to make sure clients get the most out of these materials.

As a marketing influencer, Simmonds develops many types of content under his personal brand. He publishes almost daily on LinkedIn, sharing actionable strategies and resources with his followers. He’s also the host of Create Like The Greats, a weekly podcast that explores the backgrounds and strategies of the world’s most innovative thinkers. If you’re looking for inspiration, this excellent content might be exactly what you need.

5. Tyrona (Ty) Heath, Director & Co-Founder of the B2B Institute at LinkedIn

29K LinkedIn followers

Known as the “Beyoncé of B2B Marketing,” Tyrona (Ty) Heath is an industry powerhouse who uses marketing science to drive growth. With over 20 years of experience in marketing roles at leading companies like Google and IBM, Heath works tirelessly to promote diversity, equity, and inclusion. One of the secrets to her success? Her background as a two-time Olympic Trials qualifier in the 800 meters, which she credits with helping her build discipline and resilience.

Today, Heath is the Director of Market Engagement at The B2B Institute at LinkedIn. Funded by the social media platform, this think tank researches innovative strategies for B2B decision-making and growth. Heath brings her knowledge of behavioral science and her passion for transformation to this role.

As a dedicated mentor, Heath is the Co-Founder of TransformHer, a conference for women of color in the tech industry. She’s also a popular speaker, sharing her marketing expertise at events like Adobe Summit and Festival of Marketing.

If you can’t attend one of Heath’s events, you can connect with her on LinkedIn. She regularly shares marketing content and the latest research from The B2B Institute. You can also sign up for her free biweekly newsletter to get cutting-edge insights delivered straight to your inbox.

6. Michael King, Founder & CEO of iPullRank

28K LinkedIn followers

Once a devoted hip-hop artist, Michael King is an expert in content strategy and technical search engine optimization (SEO). He has nearly 20 years of experience leading marketing and strategy teams for various agencies. He has also spearheaded successful SEO efforts for top brands like ABC and State Farm.

In 2014, King founded iPullRank, a digital marketing agency. Unlike many competitors, iPullRank focuses on delivering results instead of billing clients for hourly work. This innovative approach allows the agency to build stronger, more collaborative client relationships. Additionally, iPullRank uses content engineering and extensive audience research to develop impactful, high-ranking content.

iPullRank specializes in enterprise and mid-market brands, such as American Express and Polo. The agency has helped its clients drive over $4 billion in incremental revenue from organic search. This success has helped King earn the title of Search Engine Land Marketer of the Year in 2020.

Beyond his role as an entrepreneur, King is an extremely active B2B influencer and content creator. On LinkedIn, he frequently shares industry news and insights for his followers. For more in-depth insights, pre-order a copy of King’s book, The Science of SEO. You can also listen to Rankable, iPullRank’s digital marketing podcast, or find King’s writing in industry publications like the Moz blog.

7. Chima Mmeje, Senior Content Marketing Manager at Moz

27K LinkedIn followers

Based in London, Chima Mmeje is an SEO guru and influencer. In 2017, she began her career as a copywriter for a content mill but quickly discovered that SEO was her true passion. She used her growing expertise to found Zenith Copy, an SEO content marketing agency.

Mmeje balances running her business with her full-time role as a senior content marketing manager at Moz, where she creates everything from blog posts to podcasts. She specializes in product-led content that builds brand authority and educates users.

Like many of the influencers on this list, Mmeje is also deeply invested in mentorship. She’s the founder of The Freelance Coalition for Developing Countries, a free professional development organization for Black, Indigenous, and people of color (BIPOC) freelancers. She also shares career advice and resources on LinkedIn.

8. Juntae DeLane, Founder & Chief Strategist at Digital Delane

21K LinkedIn followers

With over 20 years of experience, Juntae DeLane is a seasoned digital strategist and marketer. He’s worked for organizations across a wide range of industries, including entertainment and higher education. As a marketing manager at Paramount Pictures, he developed marketing campaigns for superhero films like Captain America.

In 2015, DeLane used his extensive experience to found Digital Delane, a full-service digital marketing agency. Based in Los Angeles, the company offers digital branding and web design services. It boasts over 200 clients, including Lionsgate and Toyota.

When he’s not running his business, DeLane is an influential keynote speaker. He delivers talks about B2B marketing and digital branding at events around the country, such as Digital Summit and Social Media Week.

DeLane frequently publishes clips from his talks on LinkedIn. He also shares motivational content and fascinating insights on everything from artificial intelligence to neuromarketing. For even more resources, subscribe to The Brand Behavior, Digital Delane’s free newsletter.

9. Kasey Brown, Founder and CEO of Different Breed Media

12K LinkedIn followers

Entrepreneurship has been Kasey Brown’s passion for almost their entire life. At 15 years old, they started using social media to grow their first business. Within just one year, the company earned six figures in revenue — with 80% of that coming from Instagram.

After graduating from a top 10 college, Brown created digital strategies for Fortune 500 corporations like Goldman Sachs and Stripe. In 2021, they decided to devote their energy to helping entrepreneurs of color scale their brands. They left the corporate world to found Digital Kairos, “a growth agency for the culture.”

As a full-service growth agency, Digital Kairos offers email marketing, social media advertising, and more. They’ve helped many BIPOC brands increase their revenue and attract new customers. One success story is Diggin Her Roots Boutique, which reached its first six-figure month after partnering with Digital Kairos.

In 2022, Brown also founded Different Breed Media. This agency focuses on helping underestimated founders build their brands and amplify their impact.

A prolific LinkedIn influencer, Brown shares B2B marketing content almost daily. Follow them for insightful commentary about the latest marketing trends and profiles of successful BIPOC business leaders.

10. Lashay Lewis, Founder of Authority Plug

12.5K LinkedIn followers

For over a decade, Lashay Lewis worked as an in-house content strategist for software-as-a-service (SaaS) companies. In 2023, she decided to take the leap and found her own consultancy, Authority Plug.

Unlike traditional SEO agencies, Authority Plug focuses on developing product-led, bottom-of-funnel (BOFU) content. These materials help brands capture in-market buyers who often get overlooked with top-of-funnel approaches. This method might sound complicated, but Lewis has developed a simple four-phase process to build each client’s BOFU pipeline.

As a consultant, Lewis has helped her clients achieve many impressive milestones. For example, she’s landed over two dozen first-page rankings and driven seven figures in attributable inbound pipeline. She also teaches BOFU marketing strategies to in-house teams, empowering clients to scale their campaigns.

When she’s not collaborating with clients, Lewis is a prominent voice on LinkedIn. Her almost daily posts cover a broad range of topics, from entrepreneurial challenges to practical templates for creating BOFU blog posts. She’s also a frequent guest on podcasts like The Loop and B2B Content Show, where she provides more in-depth marketing guidance.

11. Diane Wiredu, Founder of Lion Words

12K LinkedIn followers

Diane Wiredu is a brand messaging guru based in Spain. Once a translator, she pivoted into marketing, but her love of language remains a central focus of her work.

In 2020, Wiredu founded Lion Words, a messaging strategy and consulting agency. The company focuses on helping B2B tech and SaaS businesses develop compelling messaging and boost sales. Playing off the agency’s name, Wiredu has developed a four-step “ROAR” framework to create effective messaging.

Collaborating with clients from around the world, Lion Words boasts many success stories. For example, the digital asset management app Dash doubled its monthly recurring revenue after Lion Words helped clarify its messaging. Similarly, the agency created tailored copy for the Aesthetics Marketing Institute, boosting its qualified leads by a remarkable 70%. These case studies highlight the effectiveness of Wiredu’s ROAR methodology.

As a LinkedIn influencer, Wiredu frequently posts infographics, step-by-step guides, and resources. She also shares her knowledge through podcasts and webinars.

12. Gail Moody-Byrd, VP of Marketing at LinkedIn Sales Solutions

11K LinkedIn followers

With over 30 years of experience, Gail Moody-Byrd is one of the most seasoned professionals on our list. She earned a bachelor’s degree from Spelman College, a top historically Black college and university (HBCU), and an MBA from the Harvard Business School. Her lengthy career includes leadership roles at major retail and tech companies, including SAP and Noodle.ai.

In 2022, Moody-Byrd became the Vice President of Marketing at LinkedIn Sales Solutions, where she specializes in category design. She leads marketing initiatives for LinkedIn’s sales analytics and intelligence software, helping B2B clients refine their strategies.

Moody-Byrd also serves as a Premier Member for Black Women on Boards. As the name suggests, this close-knit community brings together Black female executives for networking and professional development opportunities. Members exchange mentorship and support as they work together to empower Black women and transform corporate leadership.

Follow Moody-Byrd on LinkedIn for sales insights and news. She also frequently reposts content from other thought leaders, making it easy to keep your finger on the pulse of B2B marketing.

13. Jennifer Polk, Managing Vice President at Gartner

10K LinkedIn followers

Jennifer Polk is a growth marketer with a long track record of transformational leadership at prominent consulting and marketing firms, including Edelman.

At Gartner, her career has two distinct phases. She began working at the company in 2013, rising from Director of Digital Marketing and E-Commerce to Managing Vice President of Product Marketing. In 2022, she took a leadership role at Feeding America before returning to Gartner in 2024 as Managing Vice President.

In this role, Polk leads a marketing and advertising team that generates over $100 million of revenue annually. She also spearheads brand marketing and digital marketing efforts. Under her guidance, the team uses data analytics and storytelling to engage customers.

She also regularly shares marketing tips and resources from Gartner on LinkedIn. Outside her work at Gartner, Polk is an in-demand speaker at Gotham Artists, where she delivers engaging talks on business marketing and strategy.

14. Moni Oloyede, Owner of MO MarTech

5K LinkedIn followers

If you’re interested in marketing technology (martech), add Moni Oloyede to your list of LinkedIn influencers to follow. She has nearly two decades of experience in marketing operations and has been an early adopter of many martech innovations. In one early role, for instance, she used Salesforce technology to boost marketing revenue by $6 million in one year.

In 2021, Oloyede founded MO MarTech, a consulting company that empowers professionals to use effective marketing strategies. Oloyede teaches clients how to use the latest technologies — such as automation software and data analytics — to engage audiences and navigate business challenges.

MO MarTech offers several services to support clients on their marketing journeys. For example, Oloyede frequently organizes educational workshops on topics like audience research and brand identity. Clients can also schedule one-on-one consultations with Oloyede to discuss their marketing challenges and get solutions.

As a passionate marketing educator, Oloyede also shares plenty of content on LinkedIn. Explore her feed for practical solutions and resources, or sign up for her newsletter.

15. Mo’Shai Gibbs, Senior Global Strategic Partner Marketing Lead at Microsoft

3.5K LinkedIn followers

With over 15 years of experience in B2B and B2C marketing, Mo’Shai Gibbs has contributed to high-impact campaigns across diverse industries. For instance, she helped shape Kaiser Permanente’s “Thrive” campaign and spearheaded product launches for new Ghirardelli chocolates, and brings her strategic expertise and passion for cross-functional collaboration to each role.

In 2022, Gibbs joined Microsoft as a Senior Global Strategic Partner Marketing Lead. She leads partner marketing initiatives with major collaborators like NVIDIA and Siemens. These partnerships have generated 1,700 inbound referrals and earned over $1.4 billion in pipeline.

Gibbs frequently shares her marketing knowledge with insightful LinkedIn posts. She also reposts many resources, such as white papers and news articles, making her a valuable addition to your roster of marketing influencers.

The Top 15 Black B2B Digital Marketing Influencers

In this article, we’ve compiled some of the top Black voices in B2B digital marketing. By following these thought leaders, you can gain cutting-edge insights and actionable advice just by scrolling through your feed a few times a week. Whether you’re searching for industry news or eager to try new technologies, these experts will help you expand your knowledge and skills.

If you need more support, explore Clutch’s extensive directory of digital marketing agencies. These reputable providers can help you develop effective marketing strategies and achieve your goals.