Top 15 Women in B2B Sales To Follow in 2025

Ten years ago, most people only used LinkedIn to job hunt or roll their eyes at their peers’ humblebrags. But now? It’s become the go-to hub for anything related to B2B. Whether you’re dabbling in video marketing or trying to figure out what on earth an AI agent is, you can find it on LinkedIn. 

Of course, not every post is a gem. In fact, it can sometimes feel like you’re panning for gold in a vast river of content — and mostly coming up with dirt. That’s why we’ve done the research to find some of the top women in B2B sales on LinkedIn. These professionals aren’t just highly successful businesswomen; they’re also savvy content creators. 

Want to learn about the latest happenings in B2B sales? Just give these women a follow. Their commentary and advice will help you stay in the know, no matter how busy you get.

How This Influencer List Was Populated

To honor Women's History Month, we've curated a list of 15 influential women in B2B sales. We created this list by analyzing over 100 female thought leaders across the web and social media. Influencers are chosen based on LinkedIn following and active online presence, with all featured influencers posting at least once or twice a week on LinkedIn. Our list is ranked alphabetically by first name.

1. Alyssa Merwin, VP of Global Sales Solutions at LinkedIn

16k LinkedIn followers

While some kids dream of becoming astronauts or veterinarians, Alyssa Merwin discovered early on that sales was her true calling. At only 10 years old, she started selling hand-made greeting cards. Soon, she realized that she loved everything about being an entrepreneur — from marketing her finger-painted creations to packaging them. 

After college, Merwin started her career as a sales associate at CEB. She quickly rose through the ranks, taking on new leadership roles and racking up millions in sales. In 2011, she made the leap to LinkedIn.

Since 2022, Merwin has served as LinkedIn’s Vice President of Global Sales Solutions. In this role, she leads a $1 billion business that includes two platforms: the Sales Navigator and Sales Insights. This software helps sales teams build strong client relationships and collect data.

Follow Merwin on LinkedIn for meditations on parenting and industry trends. She also shares updates about LinkedIn’s software and thought pieces — plus the occasional travel photo. If you’re using LinkedIn’s sales tools, Merwin will help you stay in the loop.

2. Anita Nielsen, Founder and President of LDK Advisory Serviced

10k LinkedIn followers

With over 20 years of experience, Anita Nielsen has earned the title of “B2B Sales Sensei.” But —  like all the influencers on this list —  she wasn’t always a sales guru. She started her career as a customer account manager at Getronics, an information and communication technology company. This entry-level role prepared her for later positions at companies like The SAVO Group. 

In 2014, Nielsen quit her corporate job and founded LDK Advisory Services. She believed that too many sales trainers set sellers up for failure by peddling one-size-fits-all solutions. Nielsen offers an alternative to this approach with highly customizable activities. She strives to understand each client’s challenges and develops tailored solutions. 

Nielsen is also the author of "Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career." Check out her LinkedIn for insightful discussions about artificial intelligence and other industry trends. She also shares helpful resources, such as events and articles, for women in sales. 

3. Brittani Mack, Founder and Creator of Tech Me As I Am 

6.5k LinkedIn followers

Brittani Mack is a sales consultant and keynote speaker. She’s known for developing innovative go-to-market strategies for tech organizations. But she’s not just focused on boosting sales. She’s committed to promoting self-love and personal growth in the workplace. 

Her approach is shaped by her background in communications and neuroscience. After studying these areas in college, she gained sales experience at software companies like Databricks and Asana. Here, she discovered a passion for promoting diversity in the workplace. For example, she became the President of the Black Employee Network at Databricks and joined Blacsana, an employee resource group at Asana. 

In 2022, these interests inspired her to create Tech Me As I Am, a podcast series. It empowers professionals to practice self-love and bring their authentic selves into the workplace. 

Mack also works as a senior customer success manager at LinkedIn. She helps clients use LinkedIn Sales Solutions to strengthen their relationships and drive growth. Connect with her on LinkedIn for inspirational posts and tips for promoting diversity in the workplace. 

4. Chantel George, Founder & CEO of Sistas in Sales

11.8k LinkedIn followers

Chantel George is one of the most influential Black voices in B2B sales. She launched her career at Yelp, where she sold advertising products. She earned the title of Elite Account Executive by selling over $510,000 in gross revenue. Her expertise has also allowed her to take on leadership roles at top platforms like LinkedIn and Twitter. 

In 2018, George founded Sistas in Sales (SIS), a community created by and for women of color in the industry. This fast-growing organization currently boasts over 12,000 members from 30 countries. SIS organizes an annual summit for networking and professional development, as well as virtual events throughout the year. It’s an excellent way for women of color to connect and gain new skills. 

Following George on LinkedIn is one of the best ways to keep up with SIS. She also reposts content from other creators of color, amplifying their voices. 

5. Cynthia Barnes, TEDx and Keynote Speaker

38k LinkedIn followers

Female empowerment is at the center of everything Cynthia Barnes does. As an executive coach, she specializes in helping women build confidence and come master negotiators. It’s all about empowering women to “Own Your Ask.”

In 2016, Barnes founded the National Association of Women Sales Professionals. This organization quickly grew into a thriving community of 15,000 female sales professionals from around the world. It offered valuable resources like training programs and mentorship opportunities.

Barnes is a passionate keynote speaker, too. She made history as the first Black woman to keynote a national sales conference. Today, you can spot her giving talks at TedX conferences and other major sales events.

Barnes also offers one-on-one coaching and workshops for women in sales and leadership. She helps her clients learn how to advocate for themselves and negotiate their worth. It’s part of her larger mission to champion diversity and equality in sales.

Follow Barnes on LinkedIn for insightful anecdotes and motivational content. Before you know it, you’ll be asking for raises and closing bigger deals like a pro.

6. Elyse Archer, CEO & Founder of She Sells & Superhuman Selling

15k LinkedIn followers

Entrepreneur, coach, podcast host — these are just a few of the roles Elyse Archer has taken on. Her mission? Helping individuals and businesses boost their revenue. 

When it comes to increasing sales, Archer has plenty of experience. She’s worked in marketing and sales for almost two decades. But for the first ten years, her income didn’t grow much. That all changed when she discovered how to truly sell herself — not products — to clients. The result? She boosted her income by 10x in just six weeks. 

Since unlocking the secret to success, Archer has built a seven-figure business in under a year. She’s also made a name for herself in the B2B sales world, earning the title of Salesforce Top Sales Influencer three times. 

Now, Archer shares her hard-earned knowledge with entrepreneurs and sales professionals. Her lengthy client list includes bestselling authors and famous business leaders. But helping female sales professionals is her true passion. That’s why she founded She Sells, a sales coaching agency that empowers women to grow their impact and income. 

Tune into Archer’s LinkedIn for cutting-edge sales advice and motivational content. For even more insights, listen to her weekly podcast, Superhuman Selling. This show teaches you how to change your mindset and find personal fulfillment in sales. 

7. Gina Stracuzzi, Women in Sales Leadership Forum Founder and Program Director

4k LinkedIn followers

Like many of the other women on this list, Gina Stracuzzi aims to uplift female sales professionals. In 2016, she founded the Women in Sales Leadership Forum. This program helps women gain self-confidence and become powerful leaders. It also hosts an annual conference with networking opportunities and career advancement workshops.

Stracuzzi also brings over 10 years of experience as a freelance business development strategist. She offers a variety of sales management services, including coaching and growth strategies. Thanks to her outstanding achievements, she’s been recognized as one of the top 100 Most Powerful Women in Sales in 2022, 2023, and 2024. 

On LinkedIn, Stracuzzi regularly posts about sales trends and leadership strategies. In 2025, she was named one of the Top 100 Sales Queens To Follow, so don’t miss out on her excellent content.

8. Heidi Solomon-Orlick, Founder & CEO of GirlzWhoSell

18k LinkedIn followers

With over 35 years of B2B sales expertise, Heidi Solomon-Orlick’s influence is undeniable. She’s been a sales leader in many industries, from healthcare to real estate and tech. Along the way, she’s earned an astonishing $1.5 billion in revenue.

Today, Solomon-Orlick is the founder and CEO of GirlzWhoSell. This EdTech company provides training and mentorship for women looking to jumpstart their sales careers. It’s working to close the gender gap in B2B sales and empower more women to thrive in the industry.

Want to connect with Solomon-Orlick? Check out her LinkedIn for regular posts about motherhood, travel, and, of course, all things sales. For even more inspiration, pick up her book, "Heels to Deals: How Women Are Dominating In Business-to-Business Sales." And don’t miss her podcast, the GirlzWhoSell Spotlight. It’s a great way to learn from some of the best female sales influencers.

9. Jen Allen-Knuth, Founder of DemandJen

81k LinkedIn followers 

Jen Allen-Knuth is a keynote speaker and sales trainer for go-to-market (GTM) teams. You can find her delivering talks at some of the biggest sales kickoffs. But you won’t hear her giving the usual rah-rah motivational speeches. That’s because Allen-Knuth believes empowerment — not inspiration — is the secret to sales success. 

With almost two decades of sales experience, Allen-Knuth has the expertise to back it up. She spent 14 years working at Gartner (then CEB), rising from an account analyst to a coach for large enterprise sales. She’s also had leadership roles at Challenger and Lavender.

In 2023, Allen-Knuth used her knowledge to launch DemandJen. She offers an immersive training program to help sellers gain confidence and skills. The program covers many topics, from writing cold emails to mastering discovery calls. Plus, you can hire Allen-Knuth to speak at your next SKO. She’ll share actionable takeaways that your team can start applying right away.

On LinkedIn, Allen-Knuth frequently shares anecdotes and sales tips. She’s also a huge animal lover, often posting about adorable rescue dogs looking for homes. Craving more in-depth advice about persuading buyers? Be sure to sign up for Allen-Knuth’s free newsletter, too.

10. Kristie K. Jones, Founder and Principal of Kristie K. Jones

12k LinkedIn followers

While some people stumble into B2B sales, others seem destined for it from childhood. Kristie K. Jones definitely falls into the latter category. Her father owned a real estate company, and her mother was a top 10% real estate agent. They taught their kids about the ins and outs of sales and the value of hard work. With such an entrepreneurial upbringing, it’s no surprise that Jones and her brother both ended up in sales. 

For over 20 years, Jones has drawn on a lifetime of sales knowledge to help clients achieve their goals. Her specialty? Guiding small and mid-sized software as a service (SaaS) companies through expansion and revenue growth. 

For each client, Jones develops custom processes and playbooks. These resources are designed to help businesses recruit top talent and improve sales. She’s also known for her signature “Kristieisms” — catchy phrases about sales and human behavior. It’s all part of her straight-shooting communication style. 

Along with consulting, Jones offers executive coaching. In just 12 weeks, her Rising Stars Academy can transform so-so sales professionals into all-stars. The process is simple. She starts by helping each participant define their personal vision of success — whether that’s making record sales or building strong client relationships. Then, she gives them the tools and strategies to make it a reality. 

Follow Jones on LinkedIn, where she shares insightful career advice and sales tactics. You can also sign up for her newsletter or catch her as a frequent guest on B2B podcasts. Still can’t get enough Kristieisms? Dive into her book, "Selling Your Way In."

11. Leslie Venetz, Founder of the Sales-Led GTM Agency

47k LinkedIn followers 

Leslie Venetz’s resume speaks for itself. In 2024, she earned the title of Sales Innovator of the Year and was one of the top four finalists for the GTM Advisor of the Year award.

Like many top B2B influencers, Venetz wears many hats. She’s a corporate sales speaker, keynote speaker, and sales-led GTM consultant, to name just a few. In these roles, she shares the hard-earned knowledge she’s gathered from two decades in the marketing and tech industries.

In 2018, Venetz added “founder” to her resume when she launched the Sales Team Builder. She offers hands-on training for professionals who want to step up their B2B sales games. These workshops cover everything from outbound marketing to top-of-funnel engagement. They’re designed to help sales teams earn more and prospect smarter.

Venetz is also an extremely prolific LinkedIn poster — often posting multiple times a day. Tune in for practical sales advice and personal reflections. You can also catch her on top B2B podcasts like MixMax and Surf and Sales. And watch out for her first book (no official title yet), scheduled to debut in 2025.

12. Lori Richardson, Founder of Score More Sales

38k LinkedIn followers

Lori Richardson is a former teacher who has become one of the most well-known female sales gurus. She left education for sales, drawn by the promise of a better life for her young son. Top tech firms like Apple and IBM were her first training grounds. From there, she worked her way up the ranks, landing a series of sales leadership roles.

In 2001, Richardson took the leap into entrepreneurship by founding Score More Sales. This sales strategy firm teaches business leaders how to manage sales teams and use data analytics to grow revenue. Her client roster includes leading companies like Lever and PENTAX Medical.

Richardson is also deeply committed to uplifting other women in sales. In 2012, she created WOMEN Sales Pros. This organization provides invaluable networking opportunities and resources for female sales professionals. Its goal? To help companies recruit and retain more women in sales. 

As a LinkedIn thought leader, Richardson often shares sales news and upcoming events. You’ll also find the latest episodes of her podcast, Conversations With Women in Sales. 

13. Meredith Chandler, Head of Sales at Aligned

8k LinkedIn followers

Meredith Chandler has quickly become a trailblazer in B2B sales. She’s worked at several prominent tech companies, including Samsara and CaptivateIQ. In 2024, she landed her current role as the Head of Sales at Aligned, a company that designs buyer-seller collaboration software. 

While Chandler has only been in sales for about a decade, she’s already racked up some impressive wins. For example, she was featured in Demandbase’s 2024 list of 100 Powerful Women in Sales. She also received the Women in Sales x Aligned’s Rising Star award in 2024. 

When she's not working at Aligned, Chandler is an entrepreneur and sales strategist. In 2024, she launched Meredith Chander Consulting, where she helps struggling sales teams unlock their full potential. The key to her success is her knack for developing customized strategies that get results. 

Following Chandler on LinkedIn to keep up with the latest happenings in the industry. She regularly shares upcoming sales events and interesting job postings. Who knows? You might just discover your next role. 

14. Rosie Purr, Account Executive at GiddyUp

15k LinkedIn followers

Rosie Purr is an account executive at GiddyUp, a performance marketing agency. She helps clients scale their businesses with innovative digital marketing projects. The results are impressive, to say the least. She tripled year-over-year revenue for her assigned accounts and has been recognized as a top performer on GiddyUp’s sales team. 

Outside of her role at GiddyUp, Purr is a dedicated mentor. She lectures at SixFigures, the first school for high-tech sales in Israel, where she helps students gain the skills they need to thrive in the sales industry. 

Content creation is another passion of Purr’s. She frequently shares her favorite outreach and sales strategies on LinkedIn. Want to level up your skills? Try some of these techniques for yourself. Of course, Purr’s content isn’t all serious. She also creates hilarious skits that poke gentle fun at the sales industry. This winning combination of education and entertainment has helped her steadily grow her following on LinkedIn and other platforms. 

15. Shannon Plumb, CEO and Founder at Finding Your Narrative

5k LinkedIn followers

Even the most innovative SaaS startups often struggle to scale. Inefficient processes, hiring the wrong talent, or lack of revenue are just a few common obstacles. That’s where Shannon Plumb comes in. As the CEO and Founder at Find Your Narrative, she specializes in helping startups overcome complex challenges and achieve long-term growth. Her knowledge comes from years of experience in leadership roles at Floify, TapInfluence, and other enterprises. 

Plumb is also a devoted mentor for aspiring sales professionals. She’s the head of events for Women in Sales, an online community that educates and empowers women in the industry. Plus, she’s a lead mentor for Techstars, a global startup network dedicated to nurturing new founders. 

Plumb shares her wisdom on LinkedIn, too. Tune in for career guidance and valuable business insights. 

Stay in the Know With the Top Women in B2B Sales 

While LinkedIn has a wealth of content, you don’t have time to sift through it all — at least, not if you want to focus on your clients. By following these inspiring women, you can get valuable advice delivered straight to your feed. It’s the best way to cut through the noise and focus on content that actually matters. 

Of course, you’ll also need to put their suggestions into action. That’s where Clutch comes in. We’ve created a directory of the best lead-generation providers. These specialists can connect you with a steady stream of high-quality leads. That way, you can spend less time hunting for potential customers, and more time growing your business. Use our handy filters to start exploring your options today. 

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