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Top 15 Black B2B Sales Influencers To Follow in 2025
March 13, 2025
The B2B sales landscape is dynamic, with new strategies and techniques introduced daily. As a business or sales professional, keeping up with the latest trends can be cumbersome without expert assistance. B2B sales influencers can be your go-to source for valuable strategies and best practices to set you apart from the competition and help you achieve your sales goals.
With a global valuation of over $20.4 trillion, the B2B e-commerce market is several times bigger than its B2C counterpart. The market's competitiveness means that B2B sales professionals must always be at the top of their game.
Subscribing to relevant newsletters and participating in industry events does help, but there is no better way to gain expert insights than following top B2B sales influencers. These individuals do the heavy lifting for you by researching and analyzing trends. They share their findings through different channels, such as LinkedIn and podcasts.
Many also work for renowned B2B companies in high-tier positions, giving them first-hand knowledge of the latest industry developments. So, you can trust them to know what they're talking about. Below, we've assembled a list of the top Black B2B sales influencers based on their social media presence and sales topic coverage.
How This Influencer List Was Populated
Clutch analyzed over 100 Black thought leaders across the web and social media and ranked the Top 15 based on their social media following and active presence. Individuals needed to post on social media at least once or twice a week to qualify. These are the emerging Black voices you may not hear about often but absolutely should be following.
- Kevin "KD" Dorsey, CRO at finally
- Jim Keenan, CEO at A Sales Growth Company
- Ronnell Richards, Founder of Sayless Academy
- Gabrielle "GB" Blackwell, Account Executive at Common Room
- Hannah Ajikawo, Founder & CEO of Revenue Funnel
- Donald C. Kelly, Founder of The Sales Evangelist
- Cherilynn Castleman, Managing Partner at CGI Executive Consulting
- Jarrett Albritton, VP of Sales and Strategy at WriteSea
- Chantel George, Founder and CEO of Sistas in Sales
- Kayla Burke, Enterprise Sales Specialist at Microsoft
- Janice B. Gordon, Founder of Scale Your Sales
- Zoya Segelbacher, Founder of Uncapped Sales Community
- Cheryl Parks, Chief Growth Officer at Consult Speak Coach, LLC
- Ayana Gardner, ZCX Leader at Zoom
- Miriam Owusu, Partner Success Manager at ApprovalMax
1. Kevin "KD" Dorsey, CRO at finally
129.9k LinkedIn followers
Kevin "KD" Dorsey is a sales leader who lives by a simple philosophy: focus on building better people, and the sales will follow. With years of experience scaling SaaS sales teams from scratch to over 150 reps and driving revenue beyond $100M annual recurring revenue, Kevin has mastered the art of blending systems and skill development to deliver extraordinary results.
As the creator of the Sales Leadership Accelerator, Kevin helps sales leaders and teams transform their performance by sharing proven frameworks that drive sustainable growth. He's also the force behind a thriving Patreon community, where monthly live training, podcasts, and AMA (ask me anything) sessions inspire and educate sales professionals worldwide.
Before becoming CRO at finally, Kevin co-founded Not-A-Conference and was an advisor at Aligned. He has also mentored early-stage founders in scaling their businesses.
Kevin's passion for learning and coaching is at the core of his success. He constantly refines his strategies and translates his knowledge into actionable insights for the teams and companies he mentors.
2. Jim Keenan, CEO at A Sales Growth Company
79k LinkedIn followers
Jim Keenan is a B2B sales leader redefining how salespeople connect with buyers. As the founder of A Sales Growth Company (ASG), Jim set out to change the sales landscape by addressing a fundamental problem: too many salespeople are stuck pushing products instead of solving problems.
For over 13 years, ASG has been helping businesses increase revenue, shorten sales cycles, and boost win rates by embracing a buyer-focused, problem-centric approach. At the heart of ASG's success is the Gap Selling framework, a game-changing methodology that Jim developed and championed through his bestselling book, Gap Selling. The book has sold over 135,000 copies to date.
He has also written another book called Not Taught, What It Takes To Be Successful in The 21st-Century No One Is Teaching You, which covers the shift from the industrial age to the information age. Jim's LinkedIn page will keep you on top of B2B sales strategies and provide plenty of leadership wisdom.
3. Ronnell Richards, Founder of Sayless Academy
34k LinkedIn followers
Ronnell Richards is a seasoned expert in entrepreneurial sales and marketing strategies with over two decades of experience. His influence spans industries, earning him accolades like the 2023 Technology Channel Top Influencer and the TA 101 award from Channel Futures.
As the author of Shut The Hell Up and Sell, Ronnell shares hard-earned lessons from his career on his LinkedIn page. His work with LinkedIn Learning further makes him a go-to resource for B2B sales professionals.
Over the years, Ronnell has partnered with companies like Meta and Google to create innovative sales strategies. He also hosts the Business & Bourbon podcast, sharing stories and inspiration for entrepreneurs.
Ronnell is committed to mentoring emerging entrepreneurs and driving economic opportunities in underserved communities. All this makes his LinkedIn page a must-follow for anyone who needs guidance and motivation in their professional journey.
4. Gabrielle "GB" Blackwell, Account Executive at Common Room
34k LinkedIn followers
One of the LinkedIn Top Sales Voices, Gabrielle "GB" Blackwell, is a sales development manager turned account executive who regularly shares her expertise on social media. Some of the companies she has worked at include Culture Amp and Airtable.
She also wrote a weekly newsletter called "The One on One," which had over 25,000 subscribers and covered sales management and career development topics.
Now, she is quite active on her LinkedIn profile, sharing everything from industry advice to motivational anecdotes. You can also find her interviews with several industry professionals on YouTube. Her insights are a treat for anyone who wants to succeed in the sales sector.
5. Hannah Ajikawo, Founder & CEO of Revenue Funnel
29k LinkedIn followers
If you're looking for a B2B sales influencer who can teach you how to enhance pipeline creation with higher deal values, Hannah Ajikawo is a safe bet. She has worked with over 40 B2B go-to-market teams, so her experience is diverse and vast.
Her consulting service, Revenue Funnel, has helped businesses overcome challenges like unoptimized sales processes and limited pipeline creation. Through her LinkedIn posts, she can teach you to do the same.
Hannah's solutions are tightly integrated with the B2B buyer journey. She optimizes every stage of the sales process to differentiate businesses through exceptional customer experiences. Her training programs engage sales teams with practical strategies to avoid generic sessions that fail to inspire.
In 2024, she was also nominated for the SheRise Women In Leadership award. Her work as an advocate for women in sales is truly inspiring. She can also be heard on various podcasts and webinars, sharing her knowledge and expertise with aspiring sales professionals.
6. Donald C. Kelly, Founder of The Sales Evangelist
22k LinkedIn followers
5k Instagram followers
Donald C. Kelly, founder of The Sales Evangelist and former VP of Sales at Trelexa, is a well-known B2B sales influencer who is passionate about helping salespeople and entrepreneurs close more deals. He empowers teams with motivational sales training, online courses, one-on-one coaching, workshops, and dynamic keynote presentations.
Donald's story is inspiring. Like many others, he experienced rejection, lost opportunities, and failed sales strategies. Determined to improve, he immersed himself in learning from top-performing experts. The turning point came when he discovered the power of mastering the fundamentals and simplifying the sales process.
Donald's podcast became a platform for sharing these insights with a global audience. He has helped small businesses and sales professionals overcome their challenges and drive revenue growth, and his LinkedIn posts can help you do the same.
7. Cherilynn Castleman, Managing Partner at CGI Executive Consulting
17k LinkedIn followers
Cherilynn Castleman is a seasoned Fortune 500 Global Sales Executive with over 30 years of experience dedicated to empowering women, particularly women of color, to seize their rightful place at the top. She draws inspiration from her journey as a successful entrepreneur and shares her insights with thousands of followers on LinkedIn.
Her extensive sales leadership and executive coaching expertise can help female B2B sales professionals break barriers and achieve their goals. In her LinkedIn posts, she also addresses the unique challenges professional women of color face, including being passed over for promotions and facing limited access to resources as entrepreneurs.
For companies, Cherilynn offers invaluable insight into overcoming challenges like high turnover rates and stagnant results. Her areas of expertise include software sales, sales leadership, market penetration, revenue growth, and sales strategies. So, there's a lot to learn from here online.
8. Jarrett Albritton, VP of Sales and Strategy at WriteSea
15k LinkedIn followers
At the time of writing, Jarrett Albritton is the VP of Strategy at WriteSea, an AI-powered career mobility suite that equips students and job seekers with the tools they need to secure job offers. He has previously worked as a Senior Enterprise Account Executive at Planet, an imagery and analytics solution.
In 2021, he founded DEI Staffing, a boutique advisory firm that provides organizations with the necessary resources to build diverse and inclusive teams. He is also the founder and host of Big Tech Energy, a podcast that highlights the excellence of Black tech leaders.
In short, Jarrett is a seasoned sales professional who is passionate about DEI in the workplace. His LinkedIn posts cover topics such as competitive analysis, branding, marketing, and effective communications. He also shares industry trends and news that are helpful for B2B sales professionals.
9. Chantel George, Founder and CEO of Sistas in Sales
11k LinkedIn followers
6k Instagram followers
Chantel George founded Sistas In Sales (SIS) — the largest global network for women of color in sales — with a clear mission: to promote, support, and empower women of color in the sales industry.
The organization works closely with Fortune 500 companies, tech start-ups, and consulting firms to help them hire women of color sales professionals. In addition to recruitment support, SIS provides top-notch training and networking opportunities. More importantly, it's the "sisterhood" for the underrepresented community, i.e., women of color in sales.
Chantel's career also includes a wealth of experience as a Senior Enterprise Account Executive in AdTech, MarTech, and SaaS. She started in PR with BonFun, an international cognac company, before spending four years as a Senior Account Executive at Yelp.
Later, she moved to Dataminr, where she helped public relations and corporate communications professionals leverage technology used by over 400 newsrooms. She also served as a Senior Account Executive at LinkedIn, where she partnered with B2B tech marketers from major companies like Alibaba, Sony, Lumen/CenturyLink, and Nielsen.
Most recently, Chantel worked as a Senior Client Partner at Twitter. The knowledge she has gathered throughout the years will greatly benefit you if you follow her.
10. Kayla Burke, Enterprise Sales Specialist at Microsoft
11k LinkedIn followers
Kayla Burke is a dedicated Enterprise Specialist at Microsoft. She focuses on helping frontline healthcare and life sciences operations transform and digitalize their processes. Kayla collaborates with clients as a trusted advisor to drive growth and optimize their operations.
Before her time at Microsoft, Kayla built a diverse career. She's the founder and head of Sales and Strategy at The Tech Level, a program designed to help students break into the booming tech sales industry.
Kayla's experience includes roles at OneTrust, where she worked as an Enterprise Account Executive in Data Governance, and IBM, where she honed her skills as a Storage Representative and Technical Sales Specialist. At IBM, she developed sales strategies and automated processes that cut time by over 50%. She also holds a certificate in z/OS from Marist College.
Earlier in her career, Kayla worked at Tyson Foods, where she helped organize the implementation of food service agreements. Her assistance contributed over $1.3 million in incoming revenue.
With such an impressive portfolio, Kayla's LinkedIn profile is a treasure trove. She posts regularly, so you'll always find something new and interesting on her timeline.
11. Janice B. Gordon, Founder of Scale Your Sales
10.6k LinkedIn followers
Janice B. Gordon, the founder of Scale Your Sales, is passionate about revenue growth and transforming the B2B customer experience. She works with CEOs, CROs, and sales leaders to help them build high-performing teams and drive success. She also helps companies hire the right sales professionals.
Her expertise is such that she once helped a company double its revenue by $6 million in under a year. She's also a TEDx speaker, consultant, educator, and recognized sales influencer and served as a senior fellow at the Institute of Sales Professionals. She is well-connected in the sales industry and is always aware of new developments in the space.
In addition to her LinkedIn account, you can follow her podcast, Scale Your Sales. This weekly podcast features top business leaders and sales experts who discuss how they are successfully scaling their sales.
If you need an in-depth understanding of her approach, her book Business Evolution: Creating Growth in a Rapidly Changing World is a great resource. In it, she introduces her self-created framework, the "Essential 4Ps Model: Personality, Purpose, Pleasure, and Process." According to her, this approach will help you win over your customers by getting in their minds.
12. Zoya Segelbacher, Founder of Uncapped Sales Community
8k LinkedIn followers
Zoya Segelbacher has a wealth of experience in sales development and revenue enablement. She has worked with companies of varying sizes — from small start-ups to multi-billion-dollar ventures — so B2B sales professionals can learn from her at every stage of their careers.
Her expertise lies in using data and frameworks to drive successful sales strategies. Zoya has worked with four unicorn companies and is currently Vanta's Senior Sales Development Manager. She's also an Advisory Board Member for Hyperbound, a Y Combinator S23 company, and the host of a top-rated sales podcast by Quotapath.
With a background in go-to-market consulting and sales enablement, Zoya has helped businesses grow revenue and build effective sales processes. She's received recognition from notable organizations, including Demandbase and Women in Sales, and has been awarded for her contributions at events like the AI Revenue Summit.
Zoya's past roles in B2B companies have been impressive. Her work at Gong helped increase sales development conversions by 14%, and her experience at Braze contributed to building a pipeline worth $4 million per quarter. Follow her on LinkedIn to learn how she accomplished all these things.
13. Cheryl Parks, Chief Growth Officer at Consult Speak Coach, LLC
4k LinkedIn followers
Cheryl Parks is an AI-certified consultant who recently started building a following on LinkedIn. In her professional role, she helps sales teams improve their performance by implementing AI tools and techniques.
Cheryl's approach centers on understanding the buyer's decision-making journey and crafting meaningful relationships. She has worked with top companies like Wells Fargo and Discover Financial, coaching professionals to secure millions in new business.
Although she's a relatively new influencer in the B2B sales space, her experience is extensive. She worked for over 11 years at Iron Mountain, leading sales teams to win $10 million in business revenue and coaching sales teams of over 100 people. Her clients include Verizon Wireless, Blue Shield of California, Kaiser Permanente, and FedEx Office.
B2B sales professionals who need more than short tips and tidbits can also schedule a consultation with her. Her one-on-one guidance can help you navigate the AI-led sales trajectory that will likely be prominent going forward.
14. Ayana Gardner, ZCX Leader at Zoom
3.6k LinkedIn followers
Ayana Gardner is a skilled sales professional with a strong background in cloud solutions and customer engagement. Since September 2023, she has been the ZCX Channel Leader at Zoom, driving success in the Zoom Contact Center.
Previously, Ayana was a Cloud Solutions Consultant at RapidScale, where she sold IaaS, DaaS, BaaS, DRaaS, and private cloud solutions to SMB and enterprise clients. She also trained telecom sales development and business development representatives to identify cloud opportunities. Her followers can most benefit from her experience in this regard.
At Cox Business, Ayana handled over 400 inbound calls monthly. She used a consultative approach to identify data, voice, cloud, and security opportunities and has a track record of exceeding key metrics in all her roles.
Due to her smaller following, she's a micro-influencer. This means she engages with her audience as if they're close friends. Her posts are genuine, and she often shares personal anecdotes.
15. Miriam Owusu, Partner Success Manager at ApprovalMax
3k LinkedIn followers
Miriam Owusu is a dynamic professional who seamlessly blends her passion for tech and sales with a mission to empower others and create inclusive spaces. Currently, she is a Partner Success Manager at ApprovalMax, where she excels in customer relationship management and fostering impactful client relationships.
In addition to her role, she actively contributes as a Community Member at Success in Black and Making Moves, which are initiatives that align with her dedication to uplifting others. She has previously served in many roles, including account executive chaser and sales development representative.
Owusu is also a keynote speaker. Her talks revolve around personal development, mental health, well-being, sales, and DEI. By following her, you will learn from her years of expertise and feel included in the empowering space she has created for Black sales professionals. It's a win-win.
Learn B2B Sales Tactics From the Best in the Game
There is much to learn from these B2B sales influencers and their impressive achievements. Whether sharing personal anecdotes, inspirational stories, industry trends, sales strategies, or new tools, these professionals always have something helpful to share.
Many also offer additional resources, such as podcasts and newsletters. Follow them on social media for quick information and get detailed insights from their blogs, webinars, newsletters, interviews, or podcasts.
Even better, some of these Black B2B sales influencers also work as consultants. Some have their own agencies that provide sales assistance for businesses of all sizes. If you need more assistance, read client reviews for lead generation agencies on Clutch before choosing a partner for your B2B sales campaigns.
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