Inovetix

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Executive of an IT company

Describe what your company does in a single sentence.

We are an ISO 9001 & 27001 certified next-generation global IT service and technology solution provider company that helps enterprises reimagine their business and navigate their digital transformation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Inovetix to accomplish?

• SEO & PPC Consultations for Greetings Website

SOLUTION

How did you find Inovetix?

Online Search

Why did you select Inovetix over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Inovetix were assigned to this project?

2

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially engaged Inovetix Visibility for consultation services encompassing SEO and PPC. Over time, our ongoing collaboration has seen them exclusively managing our PPC campaigns, while we have transitioned our SEO consultation to make the most of Inovetix's other departments, namely Email Marketing and Conversion Rate Optimization (CRO). Our primary objectives in this strategic shift were to modernize our approaches, expand our initiatives in these domains, and ultimately boost both website traffic and conversion rates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They've boosted our ROI in a challenging market, guided us through Google penalties, and offered crucial support during crises. They've also revitalized our website and supported our in-house design endeavors. 

Their standout quality is their attentive customization to align with our specific needs and goals. It feels more like a partnership with a team genuinely invested in our success and expertise. Their well-rounded staff and current industry knowledge have kept us competitive and up-to-date.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently demonstrate responsiveness and have often exceeded our expectations. Their team readily makes themselves available for questions and advice, even through Zoom meetings.

What was your primary form of communication with Inovetix?

Virtual Meeting

What did you find most impressive or unique about this company?

Inovetix possesses deep industry knowledge. We're highly impressed by the comprehensive SEO insights they provide and their ability to navigate the complexities we encountered with PPC. They've gone the extra mile to establish us as a noteworthy case study.

Are there any areas for improvement or something Inovetix could have done differently?

Everything was fine.