SEO & Content Dev for Real Estate Website Solutions Company
- Content Writing Services Search Engine Optimization
-
Content development
+3
- Less than $10,000
- Aug. 2024 - Mar. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"Their recommendations were practical, data-driven, and aligned with our broader growth goals."
- Information technology
- Canada
- 11-50 Employees
- Online Review
Task Virtual provided SEO and content development for a real estate website solutions company. The team created location-focused pages, blog content, community-focused articles, and educational resources.
Thanks to Task Virtual, the client saw noticeable improvements in search rankings, consistent organic traffic, and a more organized pipeline of qualified opportunities. The team had a solid understanding of the client's industry and was responsive, professional, and adaptive to the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder & President of Incom
Describe what your company does in a single sentence.
InCom specializes in full-featured real estate website solutions and online lead generation services for real estate professionals. Our online solutions are comprised of assorted products and services designed to accommodate independent sales representatives, partners, teams, brokerages, and corporations. We service both local and national real estate professionals across North America. For over 15 years, we have assisted small, medium, and large businesses with all of their website and online marketing needs. Our team of web developers and online marketing specialists always aim to deliver superior products and customer service that has kept 9,500 clients satisfied. Supplemented with personal support and online training, our goal is to help real estate professionals maximize their conversions while minimizing legwork and added expenses. InCom's complete real estate website and online marketing platform consists of a cutting edge set of tools proven to generate quality leads, automate lead nurturing, and optimize conversions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Task Virtual to accomplish?
- As a company serving thousands of real estate professionals across North America, maintaining strong organic visibility for both our own website and selected realtor-focused web properties is important to our long-term marketing strategy. We engaged Task Virtual to strengthen our local SEO efforts, expand our content development initiatives, improve search rankings for targeted real estate keywords, and support B2B lead generation campaigns aimed at attracting brokerage partners and real estate teams. Our objectives included increasing organic traffic, improving visibility in local search markets, creating more relevant real estate content, and generating qualified business opportunities through a structured lead generation process.
SOLUTION
How did you find Task Virtual?
Online Search
Why did you select Task Virtual over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from Task Virtual were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The engagement covered several interconnected areas of digital marketing and lead generation. Task Virtual first conducted a detailed review of our existing content, website structure, keyword positioning, and local SEO performance. Based on their findings, they developed a roadmap focused on improving visibility for real estate-related search terms across multiple geographic markets. Their content development work included creating location-focused pages, blog content, community-focused articles, and educational resources designed specifically for real estate professionals and prospective homebuyers. They also optimized existing content to better align with search intent and current SEO best practices. On the SEO side, they handled local SEO optimization, on-page improvements, internal linking enhancements, citation consistency reviews, and technical recommendations. Their team also executed a link-building campaign focused on obtaining relevant industry placements and strengthening our domain authority through quality backlinks. In parallel, they supported our B2B lead generation efforts by researching prospective brokerage groups, real estate teams, and industry partners that matched our target audience. They developed outreach lists, organized lead data, and helped maintain a consistent prospecting process. Key deliverables included: Local SEO strategy and implementation Content development for realtor-focused websites Keyword research and search ranking analysis Link-building outreach campaigns Lead research and database development Competitor analysis Monthly performance reporting Organic traffic and lead generation tracking Describe Their Project Management. Did They Deliver Items on Time? How Did They Respond to Your Needs? Project management was one of the strongest aspects of the engagement. Deliverables were consistently completed according to the agreed schedule, and communication remained organized throughout the project. We held regular review meetings where performance data, content priorities, and upcoming initiatives were discussed. Whenever we introduced new market opportunities or wanted to target additional real estate niches, their team adapted quickly and incorporated those priorities into the workflow. Their responsiveness stood out. Questions were addressed promptly, reports were easy to understand, and they were proactive about identifying opportunities rather than simply waiting for direction. The collaboration felt like working with an extension of our internal marketing team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Over the course of the engagement, we observed noticeable improvements in search rankings across multiple realtor marketing keywords and local search terms. Several content pieces created by Task Virtual began generating consistent organic traffic and attracted visitors with strong relevance to our target audience. We also saw increased visibility for local market pages that had previously struggled to gain traction in search results. The link-building efforts contributed to stronger authority signals for several key sections of our website. From a lead generation standpoint, the prospecting campaigns helped create a more organized pipeline of qualified opportunities. Our sales and partnership teams had access to better-targeted prospects, making outreach efforts more efficient and productive. Most importantly, the combination of local SEO, content development, and lead generation created a more sustainable source of inbound interest rather than relying solely on paid marketing channels.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project management was one of the strongest aspects of the engagement. Deliverables were consistently completed according to the agreed schedule, and communication remained organized throughout the project. We held regular review meetings where performance data, content priorities, and upcoming initiatives were discussed. Whenever we introduced new market opportunities or wanted to target additional real estate niches, their team adapted quickly and incorporated those priorities into the workflow. Their responsiveness stood out. Questions were addressed promptly, reports were easy to understand, and they were proactive about identifying opportunities rather than simply waiting for direction. The collaboration felt like working with an extension of our internal marketing team.
What was your primary form of communication with Task Virtual?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What impressed me most was their ability to connect SEO activities directly to business objectives. Many agencies focus exclusively on rankings or traffic, but Task Virtual understood how search visibility, content development, and lead generation work together within the real estate industry. They demonstrated a solid understanding of realtor marketing, local search behavior, and the type of content that resonates with both real estate professionals and consumers. Their recommendations were practical, data-driven, and aligned with our broader growth goals. I also appreciated their willingness to continuously refine their approach as new opportunities emerged throughout the project.
Are there any areas for improvement or something Task Virtual could have done differently?
Overall, we were very satisfied with the engagement and the results Task Virtual delivered. Their team was responsive, professional, and consistently willing to adjust strategies based on our feedback and evolving business priorities. The collaboration felt seamless, and they integrated well with our internal marketing efforts. If there was one area for improvement, it would be providing more frequent insights into competitor activities and emerging trends within the real estate marketing space. However, this was a minor consideration, and whenever we requested additional analysis or recommendations, the team responded promptly and provided valuable input. We would be happy to work with them again in the future.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
