Staybright Design Private Limited

BACKGROUND

Please describe your company and position.

I am the Founder of Kindred

Describe what your company does in a single sentence.

Kindred operates the world's first scaled Commerce Media Network, integrating a Commerce Monetization Network, Shopper Data product (Audience Logic), and a Commerce Ad Network to serve advertisers, publishers, and platforms on a unified platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• At Kindred, our objective was to enhance our sales capabilities to effectively market our innovative Commerce Media Network. We sought to streamline our sales process and expand our outreach to potential advertisers, publishers, and platforms. Therefore, we hired Staybright Design Private Limited to optimize our sales strategy and drive meaningful engagement with key stakeholders.

SOLUTION

How did you find Staybright Design Private Limited?

• Online Search
• Clutch Site

Why did you select Staybright Design Private Limited over others?

• Great culture fit
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited provided a comprehensive sales outsourcing solution that encompassed:

The company developed specific sales strategies that matched well with current business targets.
Our company developed promotional materials which clearly presented our distinct market benefits to potential customers.
Our platform representation requires a dedicated sales team of trained professionals who will handle client relations.
Our sales team utilizes CRM tools to maintain lead tracking and control their customer interaction processes.
Our analysis on sales outcomes periodically combined with market participant evaluations through comprehensive reports
Main deliverables consisted of a complete sales strategy document and various marketing assets together with an operational team prepared to contact potential customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of this collaboration were highly positive. We experienced an increase in qualified leads and successfully established relationships with several key advertisers and publishing partners within the first few months of implementation. The quality of engagement with potential clients improved significantly, which is critical for the growth of our platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design Private Limited exhibited strong project management throughout our partnership. They adhered to timelines rigorously, delivering each phase of the project as promised. When we identified new needs or shifts in focus, they quickly pivoted and effectively accommodated our requests.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Staybright Design Private Limited's deep understanding of sales dynamics and the advertising industry impressed us. Their ability to integrate our vision with actionable sales strategies was exceptional and truly set them apart from others.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

As for areas of improvement, while our experience was largely positive, there were instances when follow-ups could have been more frequent. However, this did not significantly impact the overall effectiveness of their service.

BACKGROUND

Please describe your company and position.

I am the CEO of Whiskey & Wealth Club

Describe what your company does in a single sentence.

Whiskey & Wealth Club offer private clients the opportunity to purchase premium casks of Irish Whiskey and Scotch whisky.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• I hired Staybright Design Private Limited to accomplish customer support services for our beverage manufacturing company, Whiskey and Wealth Club, as we were facing significant challenges in responding to customer inquiries, resolving issues efficiently, and maintaining a high level of customer satisfaction. Our goal was to increase customer retention rates, improve response times, and enhance overall customer experience.

SOLUTION

How did you find Staybright Design Private Limited?

• Online Search
• Referral

Why did you select Staybright Design Private Limited over others?

• Good value for cost
• Referred to me

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

 Staybright Design Private Limited provided us with a comprehensive customer support service solution, which included:

24/7 customer inquiry response and resolution through multiple channels (phone, email, chat, and social media)
Customized email and chat support scripts to match our brand voice and tone
Regular support team training to address customer complaints, product information, and order tracking
Quarterly performance metrics and analytics reports to measure support team performance
Ongoing support process improvement and optimization recommendations based on customer behavior and feedback.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Some of the measurable outcomes from the project that demonstrate progress or success include:

Average response time reduced from 48 hours to 2 hours
Customer satisfaction ratings increased by 25% as measured by customer feedback surveys
Customer retention rates improved by 12% compared to the previous quarter

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design Private Limited's project management was exceptional. They consistently delivered items on time and responded promptly to our needs. Their support team was available 24/7, ensuring that customer inquiries were addressed promptly and efficiently.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Staybright Design Private Limited was their flexibility, proactiveness, and willingness to adapt to our changing needs. Their commitment to continuous improvement and customer satisfaction was evident in their approach to our project.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

I would highly recommend Staybright Design Private Limited for any customer support service requirements. They brought significant value to our business and exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Managing Director of size.

Describe what your company does in a single sentence.

SIZE is a reference in the real estate and hospitality sectors, known for its bold, avant-garde projects in privileged locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?
We hired Staybright Design Private Limited to enhance our sales support services to better align with our ambitious growth targets in the real estate and hospitality sectors, aiming to optimize our customer engagement and streamline our sales processes.

SOLUTION

How did you find Staybright Design Private Limited?

Online Search

Why did you select Staybright Design Private Limited over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design provided comprehensive support that included designing tailored marketing materials, enhancing our online presence, and implementing an efficient CRM system. Key deliverables included a complete sales strategy, visually striking brochures for our projects, and training sessions for our sales team, ensuring they were well-equipped to engage potential clients effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project significantly improved lead generation and customer inquiries, directly contributing to increased sales. Our sales team's confidence and efficiency improved after the training sessions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design showcased exceptional project management skills, delivering all items on or before schedule. They were highly responsive to our needs, regularly checking in to adapt their strategies based on our feedback.

What was your primary form of communication with Staybright Design Private Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Staybright Design was their innovative approach and ability to think outside the box, providing solutions that truly resonated with our brand identity and market positioning.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Director of SadevTEQ

Describe what your company does in a single sentence.

SadevTEQ is your worldwide source for precision turned parts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• Our primary goal was to enhance our customer support services and improve customer satisfaction.
• We sought a reliable partner to handle customer inquiries effectively, resolve issues promptly, and provide a positive customer experience.

SOLUTION

How did you find Staybright Design Private Limited?

Online Search

Why did you select Staybright Design Private Limited over others?

• Good value for cost
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited provided comprehensive customer support services, including:
Handling customer inquiries through various channels (phone, email, chat)
Resolving technical issues and troubleshooting problems
Providing product information and assistance
Managing customer complaints and feedback

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since partnering with Staybright Design, we have observed a significant improvement in customer satisfaction. We have received positive feedback on the quality and efficiency of their customer support services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design demonstrated excellent project management. They were always responsive to our needs, provided regular updates, and consistently met agreed-upon deadlines.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by their commitment to customer satisfaction. Their team members are highly professional, knowledgeable, and empathetic towards customer concerns.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

While we are satisfied with their services, more frequent communication regarding customer feedback analysis could be beneficial for continuous improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of Pubsa

Describe what your company does in a single sentence.

Pubsa is a leading digital advertising agency in Mexico specializing in performance-driven SEM campaigns, utilizing artificial intelligence and web analytics to enhance client KPIs and attract qualified prospects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• When Pubsa sought to amplify customer engagement and satisfaction, we required a call centre service provider capable of delivering high-quality interactions that would not only meet but exceed our standards. Our goals were to enhance customer retention, improve first-call resolution rates, and increase overall customer satisfaction. We needed a partner with expertise in handling complex inquiries, providing timely support, and maintaining a consistent brand image.

SOLUTION

How did you find Staybright Design Private Limited?

• Referral
• Clutch Site

Why did you select Staybright Design Private Limited over others?

• Good value for cost
• Referred to me

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited's comprehensive call centre solution addressed our requirements perfectly. Their scope of work included:

Setting up a dedicated call centre team with experienced agents who were trained to handle our diverse customer interactions.
Implementing an advanced call tracking and analytics system to monitor and evaluate performance metrics.
Designing customized call centre processes and workflows to match our brand's unique customer experience standards.
Conducting regular quality audits to ensure high-quality interactions and maintain consistency in our brand's messaging.
Providing detailed reports and insights to inform business decisions and enhance customer experience.
Key deliverables included:

A 24/7 fully staffed call centre with multilingual support.
Real-time customer data and analytics to inform strategy.
Personalized customer support and issue resolution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration with Staybright Design Private Limited has been incredibly rewarding. Measurable outcomes include:

A 32% increase in first-call resolution rates, indicating improved efficiency and effectiveness in resolving customer issues.
Customer satisfaction ratings rose by 25%, reflecting the enhanced quality of interactions and support.
A 40% decrease in customer complaint rates, demonstrating the success of Staybright's approach in proactively addressing customer concerns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regarding project management, Staybright Design Private Limited consistently demonstrated exceptional professionalism. They delivered projects on time, with clear communication throughout the process, and a responsive approach to addressing our needs.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to delivering personalized customer experiences is truly exceptional. They have a genuine understanding of the importance of empathy and understanding in call centre interactions, and their agents are trained to provide tailored support that resonates with each customer. Additionally, their data-driven approach to call centre operations, combined with their commitment to continuous improvement, makes them a true innovator in the industry.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

One area for improvement would be providing more proactive insights and recommendations for process improvements based on data analysis.

BACKGROUND

Please describe your company and position.

I am the CEO of Chabad On Campus International

Describe what your company does in a single sentence.

Chabad On Campus International supports and enhances Jewish student life by providing resources, programs, and professional development to over 950 campus Chabad Houses worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• At Chabad on Campus, our mission is to enrich the Jewish student experience through meaningful engagement and community building on campus. We recognized a need to enhance our online presence and better communicate our programs and initiatives. This was vital for attracting and retaining students, sharing our events, and fostering a sense of community. To achieve this, we hired Staybright Design Private Limited to create compelling content that would resonate with our audience and effectively convey our message. Our specific goals included: Developing impactful web content that clearly defines our mission, values, and programs. Creating engaging blog posts that address topics relevant to Jewish students. Improving our newsletters to better inform and connect with our community. Enhancing our social media presence with consistent, high-quality posts.

SOLUTION

How did you find Staybright Design Private Limited?

• Online Search
• Clutch Site

Why did you select Staybright Design Private Limited over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited provided a comprehensive approach to address our content needs. The scope of work encompassed:

Website Content Development: They rewrote key sections of our website, including the homepage, about us, and service descriptions, ensuring that the tone was welcoming and reflective of our mission.
Blog Creation: A series of informative blog articles were crafted on topics such as Jewish holidays, campus life, and personal stories from students, aiming to increase engagement and connection.
Newsletter Revamp: The team redesigned our newsletter format and created engaging content to keep our community informed about upcoming events, services, and resources.
Social Media Management: They developed a social media content calendar and created a variety of posts, including graphics and quotes, to enhance our presence on different platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from our project with Staybright Design have been remarkable. After implementing the new website content and blog posts, we saw a 50% increase in website traffic and a substantial rise in engagement on our social media platforms. Our newsletter open rates improved by 30%, with many recipients expressing appreciation for the new format and content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

In terms of project management, Staybright was exemplary. They consistently met deadlines and maintained clear communication throughout the project. Whenever we had questions or requested revisions, their team was prompt in responding, demonstrating a genuine commitment to our needs and satisfaction.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

One of the most impressive aspects of Staybright Design Private Limited was their ability to grasp our mission and translate it into meaningful content effectively. They took the time to understand our community's values and aspirations, creating content that truly resonated with our students and stakeholders.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

I couldn't think of any.

BACKGROUND

Please describe your company and position.

I am the CEO of Master Builders Insurance Brokers

Describe what your company does in a single sentence.

Master Builders Insurance Brokers provides insurance and risk management services tailored for the building and construction industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• We engaged Staybright Design Private Limited to boost the online presence of The Talent Tap, a travel-based initiative focused on back office outsourcing for Master Builders Insurance Brokers. Our primary objectives were to enhance our search engine rankings for relevant keywords, drive more organic traffic to our website, and ultimately increase the number of mentor and student sign-ups. With the travel industry being particularly competitive, we needed a focused SEO strategy to differentiate ourselves and attract our target audience effectively.

SOLUTION

How did you find Staybright Design Private Limited?

• Online Search
• Clutch Site

Why did you select Staybright Design Private Limited over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited provided a comprehensive SEO strategy that included:

Website Audit & Optimization – Conducted a thorough audit to identify technical SEO issues and provided solutions for improved website health and performance.
Keyword Research & Strategy – Identified high-ranking, industry-specific keywords relevant to back-office outsourcing in the insurance sector.
On-Page SEO – Optimized website content, meta descriptions, headers, and internal linking structure.
Technical SEO Enhancements – Improved site speed, mobile responsiveness, and structured data implementation.
Content Marketing & Blog Strategy – Developed and optimized high-quality blog content tailored to our target audience.
Link-Building Campaign – Established high-quality backlinks to increase domain authority and credibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership with Staybright Design resulted in several measurable successes:

Organic traffic increased by over 70% within just five months.
We achieved first-page rankings for multiple strategic keywords, significantly enhancing our visibility on search engines.
The number of sign-ups for our mentoring program rose by 40%, attributed to improved site traffic and conversion optimization strategies implemented by Staybright.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design’s project management was impeccable. They adhered to all agreed timelines and delivered deliverables precisely when promised. Their team was consistently responsive to our requests and provided proactive insights that helped refine our approach. Communication was clear and frequent, which fostered a collaborative environment.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about Staybright Design Private Limited was their expertise and commitment to understanding our specific needs. They didn’t just apply a one-size-fits-all strategy — they took the time to learn about The Talent Tap and our target audience, tailoring their approach to ensure relevance and effectiveness. Their creative content strategies and technical knowledge truly set them apart from other SEO service providers we’ve worked with in the past.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

Our experience with Staybright Design was highly positive.

BACKGROUND

Please describe your company and position.

I am the Director of Fusion Consulting

Describe what your company does in a single sentence.

Fusion Consulting is a globally leading Business and IT management consultancy specialized in the Life Sciences industry, partnering with leading companies in pharma, healthcare, and other industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• We approached Staybright Design Private Limited with the goal of enhancing our online visibility and search engine rankings. Fusion Consulting is a globally leading Business and IT management consultancy in the Life Sciences industry, and we recognized that we needed to optimize our website to better reach potential clients in pharma, healthcare, and related sectors. Specifically, we wanted to increase organic traffic to our site, improve our rankings for critical keywords, and ultimately generate more high-quality leads through improved conversion rates.

SOLUTION

How did you find Staybright Design Private Limited?

• Referral
• Clutch Site

Why did you select Staybright Design Private Limited over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited undertook a comprehensive Search Engine Optimization (SEO) project for Fusion Consulting. The scope of work included:

A full SEO audit of our existing website to identify strengths, weaknesses, and areas for improvement.
Keyword research focusing on the Life Sciences market to identify high-value terms that would drive traffic and align with our services.
On-page optimization, which involved enhancing our website structure, metadata, headings, and overall content to better suit identified keywords.
Implementation of a content strategy that included the creation of high-quality, relevant blog posts and white papers to position us as thought leaders in the industry.
Building a link-building strategy aimed at acquiring high-quality backlinks from reputable websites in our sector.
Regular monitoring and reporting on site performance, including organic traffic growth, keyword rankings, and overall engagement metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the SEO project have been exceptional. Over a span of six months, we saw a 150% increase in organic traffic to our website and improved our search engine rankings for primary keywords by an average of 30 positions. Most importantly, our lead generation improved significantly, contributing to a 25% increase in qualified leads from our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design Private Limited exemplified excellent project management throughout our collaboration. They delivered all items on time and maintained consistent communication. Whenever we had questions or needed adjustments, their team responded swiftly and constructively, always eager to meet our expectations and adapt to our evolving needs.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Staybright Design Private Limited was their deep understanding of our industry. They took the time to learn about Fusion Consulting, our specific challenges, and our target audience. This level of commitment ensured that their strategies truly aligned with our business objectives. 

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

There are no areas for improvement

BACKGROUND

Please describe your company and position.

I am the General Manager of SHEGLAM

Describe what your company does in a single sentence.

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• We needed to improve our sales conversion rates and enhance customer engagement, particularly during peak promotional periods.

SOLUTION

How did you find Staybright Design Private Limited?

Online Search

Why did you select Staybright Design Private Limited over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design Private Limited provided comprehensive sales support services, including:
* Development of compelling marketing materials for social media campaigns.
* Creation of engaging email marketing templates for targeted promotions.
* Design of visually appealing landing pages optimized for conversions.
* Key Deliverables: Social media graphics, email templates, and landing page designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in:
* Increased website traffic and lead generation.
* Improved customer engagement on social media platforms.
* Enhanced brand visibility and positive customer feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design Private Limited demonstrated excellent project management, delivering all assets on time and responding promptly to our feedback and requests.

What was your primary form of communication with Staybright Design Private Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by their creative design aesthetic and their understanding of our brand identity. Their ability to translate our marketing objectives into visually appealing and effective designs was exceptional.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

Never think of any areas for improvement.

BACKGROUND

Please describe your company and position.

I am the Managing Director of AMLMA 1938

Describe what your company does in a single sentence.

ALMA 1938 is a leather product manufacturing company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Staybright Design Private Limited to accomplish?

• We needed to streamline our back-office operations to improve efficiency and allow our internal team to focus on core business activities like product design and manufacturing. We aimed to reduce administrative overhead and improve data management.

SOLUTION

How did you find Staybright Design Private Limited?

Online Search

Why did you select Staybright Design Private Limited over others?

Company values aligned

How many teammates from Staybright Design Private Limited were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Staybright Design provided a range of back-office support, including: 
o    Data entry and management of inventory records.
o    Processing orders and invoices.
o    Managing customer databases.
o    Handling basic accounting tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced a noticeable reduction in processing time for orders and invoices. Our data management improved significantly, leading to fewer errors and better reporting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Staybright Design’s project management was excellent. They consistently met deadlines and were always responsive to our requests and adjustments to the scope of work. Communication was clear and proactive.

What was your primary form of communication with Staybright Design Private Limited?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and commitment to accuracy were particularly impressive. They quickly understood our business processes and adapted their services to meet our specific requirements.

Are there any areas for improvement or something Staybright Design Private Limited could have done differently?

While we were very pleased with their services, perhaps more regular reporting on key performance indicators (KPIs) could have provided even greater transparency and insight into their work.