DMT Business Development

BACKGROUND

Please describe your company and position.

I am the CMO of Micronbrane Medical

Describe what your company does in a single sentence.

Biotech company specializing in metagenomic Next-Generation Sequencing enabling technologies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesNash to accomplish?

• Grow Researcher Database
• Find Clinical Lab Prospects

SOLUTION

How did you find SalesNash?

• Online Search
• They found us

Why did you select SalesNash over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SalesNash were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SalesNash identified ICP prospects globally. Deliverables included 50 leads/ week (oftentimes way more) that we reached out to via our sales process. The leads were all high quality and exactly who we were looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We met weekly to review the list of leads and made slight adjustments. They exceeded to number per week and the quality was outstanding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is second to none. They are fast, efficient and professional. Extremely well organized with concise, informative communications. They are focused, goal-oriented and best-in-class.

What was your primary form of communication with SalesNash?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Unlike other services where you have to spend hours and hours looking in a giant database, SalesNash takes your ICP and finds the leads. This way the leads are up to date and highly relevant. They do the heavy lifting so your organization can focus on nurturing and closing. No wasted time and much less cost. I would only use SalesNash moving forward.

Are there any areas for improvement or something SalesNash could have done differently?

SalesNash was a well-practiced and efficient business — they delivered top-notch work!

BACKGROUND

Please describe your company and position.

I am the Office Manager of Buildmart Windows & Doors

Describe what your company does in a single sentence.

Windows & Doors Supply and installation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesNash to accomplish?

• Lead generation
• Follow-up calls and emails
• Contacting clients

SOLUTION

How did you find SalesNash?

Referral

Why did you select SalesNash over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from SalesNash were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Buildmart Windows & Doors Our Experience Working with SalesNash on Customer Engagement Project Summary We reached out to SalesNash hoping to get some help with our lead generation - basically, we had a bunch of potential customers we weren’t making the most of, and it was time to change that. SalesNash came on board to handle our leads, which included people we hadn’t managed to win over before, as well as fresh faces who were just getting in touch. 

We’re in the business of swapping out doors and windows for folks in and around Ottawa, so we wanted to see if we could get more of these people to let us come over and give them a quote. Background Here at Buildmart, we pride ourselves on providing top-notch window and door replacements. We've been at it for a while, aiming to make homes look and feel great with our services. But, we hit a bit of a snag with getting through to potential customers and really showing them what we could do. 

The Challenge The thing is, we had a list of leads - some were folks who had previously shown interest but didn’t follow through, and others were brand new enquiries. Our main headache was figuring out how to turn these leads into real conversations and, hopefully, actual jobs. We needed a way to get through to these people, make a connection, and get them interested in what we offer. Solution SalesNash really took the bull by the horns here. 

They looked at our list of leads and started reaching out through calls and emails, getting in touch directly. They didn’t just talk at people; they really tried to engage them, offering to have one of our experts come by to take a look and provide a personal quote. It was all about making it as easy as possible for potential customers to see the value in our services. Results I have to say, the results were more than we hoped for. 

By the end of the first month, we had 17 solid leads turn into opportunities - that’s 17 people who were either keen to have one of our guys go out and give them a free quote, or to chat more about what they needed. For us, that’s a big win. Overall, working with SalesNash was a breeze. They got what we were trying to do and really put in the effort to match our services with people’s needs. 

They were all about clear communication and really tailored their approach to fit our niche in the home improvement market. So, if you’re sitting on a bunch of leads and not sure how to make the most of them, SalesNash is worth a shot. 

They helped us get our foot in the door (no pun intended) with potential customers who might not have given us a second look otherwise. Just make sure you’re clear about what you need from them, and they’ll handle the rest. Trust me, it feels pretty good to see those leads turning into real projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to make several sales and have around 10-15 ongoing projects, which will hopefully also turn into a sale later.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are online almost 24/7 in case of any questions. Our weekly virtual meetings help to stay on the same page and track the progress. We are also receiving detailed reports about the work done.

What was your primary form of communication with SalesNash?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

SalesNash's team quickly adjusts to their clients' needs. They are able to build their work around our requests and have no trouble of understanding the nature of our business and clientele.

Are there any areas for improvement or something SalesNash could have done differently?

No, just keep doing the great work!

BACKGROUND

Please describe your company and position.

I am the CGO of Immersion Analytics

Describe what your company does in a single sentence.

Our software users explore, understand and communicate unique insights about dynamic, multivariate data by using our data visualization and analytics platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesNash to accomplish?

• Research and schedule qualified sales leads on our calendars
• Project a professional and positive market presence

SOLUTION

How did you find SalesNash?

Online Search

Why did you select SalesNash over others?

• Pricing fit our budget
• Good value for cost
• Interviews with each team member

How many teammates from SalesNash were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SalesNash as a SDR/BDR service to find qualified prospects based on our ICP. SalesNash followed our Ideal Customer Profile (ICP). They identified and curated a list of potential leads based on our specified criteria. Additionally, they worked with us to prepare successful outreach templates. Their A/B testing enabled optimizing our engagement strategies. Their outreach included 4 rounds of direct phone calls, 4 levels of email campaigns and an average of 4 contact points on LinkedIn. Their work included follow-ups to ensure thorough coverage and timely communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes achieved through our multi-month collaboration with SalesNash were above our contracted levels. 

• They successfully scheduled 40 appointments, showcasing their proficiency in lead generation and outreach. 
• Their open rates exceeded 45%
• Their 8% response rate demonstrated their ability to effectively capture the attention of potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effective project management played a vital role in the success of our collaboration. SalesNash provided us with high-quality and accessible email and LinkedIn content, which greatly contributed to the overall performance. Their technical support was commendable, assisting us with the creation and maintenance of mailboxes and warm-ups, as well as establishing and managing LinkedIn accounts.

Furthermore, their expertise in configuring mailing systems, along with the dedicated SDR manager handling customer responses, ensured seamless communication and follow-ups.

What was your primary form of communication with SalesNash?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our entire program happened during the Russian Invasion of Ukraine. I was incredibly impressed by their business professionalism and diligence while their lives were in turmoil.

Are there any areas for improvement or something SalesNash could have done differently?

One aspect that required improvement and presented initial challenges was narrowing the definition of our ideal potential customer, finding the correct people, and crafting targeted outreach messages. However, SalesNash addressed these challenges effectively by working closely with us to identify the best companies / Universities and then develop impactful emails that clearly conveyed our offerings and demonstrated the value we could provide to prospective customers.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a VR/AR solutions company

Describe what your company does in a single sentence.

We create custom VR/AR solutions for companies and institutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesNash to accomplish?

• Setting up appointments with potential clients that may be interested in our services.

SOLUTION

How did you find SalesNash?

• Online Search
• Clutch Site

Why did you select SalesNash over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SalesNash were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Together with SalesNash, we worked on outbound marketing campaigns to reach people representing companies and institutions that may be interested in our offer. SalesNash dealt with research, writing campaign texts, correspondence with potential leads and arranging meetings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Despite the difficult market, SalesNash successfully arranges new meetings for us every month. Their research and copy are great; they know what they are doing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SalesNash team is proactive and always delivers everything on time. Communication runs smoothly via Slack, and we meet weekly to summarize the results. I am very pleased with their reliable approach to work and determination to achieve goals.

What was your primary form of communication with SalesNash?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do really good and reliable research. They know how to choose the right approach depending on the campaign's goal and the target group. The content they create is very good. I appreciate that despite the challenge they face, they manage to achieve their goals. They are always positive and available for any questions. As a client, I feel cared for and know they care about achieving success together.

Are there any areas for improvement or something SalesNash could have done differently?

No, I don't think so.

BACKGROUND

Please describe your company and position.

I am the Operations Manager of Kool Replay

Describe what your company does in a single sentence.

Kool Replay is the leading expert in photo & video automation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sales Nash to accomplish?

• Organizing the email campaigns and Linkedin lead generation campaigns to promote Kool Replay.

SOLUTION

How did you find Sales Nash?

Referral

Why did you select Sales Nash over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Kool Replay, a cutting-edge video recording and sharing technology, can be seamlessly integrated into a wide range of adrenaline-inducing recreational activities such as roller coasters, waterparks, bungee sites, ziplines, and more. This innovative technology enables participants to capture and relive their thrilling experiences in stunning high-definition video format, providing a unique and memorable way to share their adventures with friends and family.

With its compact design and robust build quality, Kool Replay can withstand the rigors of even the most extreme activities, making it a versatile and reliable solution for businesses looking to enhance their customer experience. The system can be easily installed on existing rides and attractions, and its intuitive user interface ensures that capturing and sharing video footage is quick and easy for participants of all ages and skill levels.

In addition to its practical benefits, Kool Replay also provides businesses with a powerful marketing tool, allowing them to promote their services through engaging and shareable video content. By offering customers the ability to capture and share their experiences, businesses can tap into the power of social media, increasing brand exposure and driving customer engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Sales Nash has successfully identified quality leads and secured a noteworthy 29 appointments for us. Our company operates within a niche market where qualified leads are scarce, and a strategic approach is crucial to our success. Through collaboration with Sales Nash, we were able to formulate a tailored message that effectively resonated with our target audience. We are extremely grateful for their expertise and partnership, which has significantly contributed to our business growth and expansion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sales Nash has demonstrated exceptional responsiveness and flexibility throughout our engagement, providing valuable insights and guidance that allowed us to optimize our outreach efforts.

What was your primary form of communication with Sales Nash?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sales Nash consistently demonstrated a willingness to adjust meeting times according to our availability, which greatly facilitated our collaboration. Moreover, Sales Nash's prompt and efficient communication has been a standout feature of our engagement. They were highly responsive to our messages and queries, allowing for a smooth and streamlined workflow. In addition to their outstanding customer service, Sales Nash has also delivered impressive results in terms of lead generation and appointment booking.

Are there any areas for improvement or something Sales Nash could have done differently?

We would like to provide feedback on the communication channel utilized during our collaboration with Sales Nash. While Sales Nash recommended the use of the app Slack, we encountered some challenges with this platform. Specifically, we experienced difficulties with receiving timely notifications of new messages from Sales Nash, and found the app interface to be less intuitive and user-friendly. As a result of these issues, we have decided to switch to a different communication channel for our future engagements with Sales Nash. Specifically, we will be utilizing the messaging platform WhatsApp for its ease of use and reliable notification system.

BACKGROUND

Please describe your company and your position there.

Sales team leader at a SaaS company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We decided to hire a professional team to handle our outbound channel. Sales Nash did a great job effectively reaching potential prospects through outbound email.

SOLUTION

How did you select this vendor?

We were convinced to hire the Sales Nash team based on their compelling outreach to us, which demonstrated their ability to handle our outbound channel with expertise and professionalism.

Describe the scope of their work in detail.

Firstly, our team and the Sales Nash team had a kick-off meeting and a product demonstration.

They quickly learned the key features of the product. ever since the kickoff meeting, the sales Nash lead generation team generates new leads weekly and the SDR team effectively reaches decision-makers across different regions with accurate and interesting emails.

We have weekly meetings with the CSM and SDR managers to ensure quality work.

What was the team composition?

I worked closely with the Content and SDR managers. our MDRs worked closely with their Research manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team has done a great job, and we are very pleased with the results. We are grateful for their hard work and dedication.

How effective was the workflow between your team and theirs?

On a weekly basis, we meet with the team to review their results and provide feedback. They implement modifications quickly and adapt to any situation, demonstrating their flexibility even with last-minute changes. We communicate through several channels 24/7 enabling quick decision-making

What did you find most impressive about this company?

They have a quick grasp of our needs, and every email they send appears as though it was written by someone with over three years of experience working in our company

Is there any area for improvement or anything that could have been done differently?

Nothing major worth dwelling on.

BACKGROUND

Please describe your company and your position there.

We are a life science company that provides CRO services to researchers and scientists to study and model diseases.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

Sales Nash was hired to handle our outbound sales outreach efforts. They were tasked with creating outreach messages and conducting research to find fitting companies and leads.

SOLUTION

How did you select this firm and what were the deciding factors?

We received cold emails from SalesNash that were appropriately targeted, and consistent, and that led us to believe they would be a good candidate for outbound sales lead gen. We spoke with the team and found that the most impressive factor is that they have a very strong project management capability and mechanism. They not only build the program, execute it, they constantly review and seek improvements. They are an amazing team.

Describe the project in detail and walk through their service package.

SalesNash was responsible for an outbound lead generation project which includes:

• Lead generation: After discussing our desired personas and targets, SalesNash generated excel sheets with leads as per our specifications.
• Message generation: SalesNash worked collaboratively with us to craft and generate emails and LinkedIn messaging.
• Outreach: SalesNash worked on email and LinkedIn campaigns to reach out to the leads generated with the goal of setting meetings/appointments
• Meeting setup: SalesNash arranged and scheduled meetings on our behalf

How many resources from the vendor's team worked with you, and what were their positions?

There are 1 project manager, at least 1RMD on each project.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

SalesNash has been able to book 1-2 appointments per week. Majority of the leads are new prospects. They were able to 'warm up' some very cold contacts and get them to respond.

How effective was the workflow between your team and theirs?

SalesNash is very responsive and organized. We have weekly meetings and a google space channel where they inform us of their progress on a daily basis.

What did you find most impressive or unique about this company?

Sales Nash is a highly professional and reliable team that's passionate about their work. And consistently seek new ideas and performance improvement. Communication is on time and effective.

Are there any areas for improvement or something they could have done differently?

Our offerings and markets are highly technical. SalesNash did have a learning curve. But it was short, and they caught up on speed quickly. Having industry specific knowledge, especially user behavior would make the team more effective.

BACKGROUND

Please describe your company and your position there.

We're a B2B SaaS provider for Enterprise

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We were looking to compliment our sales channels with outbound sales outreach to prospects. As a small team we did not have the inhouse capabilities and were looking to test this channel as a means of selling our software.

SOLUTION

How did you select this vendor?

SalesNash reached out to us via email and the email was so on point that we thought if they can be so on point about their own message they might be able to do the same for us.

Describe the scope of their work in detail.

After a discovery meeting and a survey we settled on industries (Manufacturing, Healthcare) and channels (Email, Linked) and markets (Canada, Netherlands) to target. SalesNash was thorough in their questions and made sure they understood the customer pain points and roles. SalesNash then went ahead and crafted outreach messages. Research started at the same time to find fitting companies and leads.

Both outreach messages and research was reviewed together with us and targeting improved and was refined iteratively as part of the process. Outreach started with good tracking implemented in terms of contacts made and bookings made and segmentation data. Weekly calls were held to review performance.

What was the team composition?

I've worked closely with 1 key account manager that coordinated the rest of the team including specialized LinkedIn outreach, email outreach and research teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've gone from 0 outbound sales demo bookings to 1-2 demo bookings per week.

How effective was the workflow between your team and theirs?

Working with SalesNash was timely and efficient. Communication was done on Slack.

What did you find most impressive about this company?

SalesNash has a true drive to succeed and cares about customer satisfaction and monitoring success. They have shown the grit that our company needed for sales outreach.

Is there any area for improvement or anything that could have been done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

We’re a SaaS solution provider for healthcare companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sales Nash?

Our team hired Sales Nash for their lead generation services.

SOLUTION

What was the scope of their involvement?

Sales Nash emails and calls our potential customers, who are identified based on our digital client profile. They approach those clients and offer our platform, scheduling appointments and meetings for me. 

We’ve told Sales Nash to target medium-sized healthcare organizations in North America. We want to have sales appointments with CTOs, CIOs, and CEOs of those organizations, presenting them with helpdesk solutions. Based on these requirements, Sales Nash prepares their database of potential leads for our approval. They send us a spreadsheet of the companies and people they’ve identified, and we review them. When we give our approval, they start calling and emailing the clients. 

What is the team composition?

We mainly work with Alex (Outbound Sales Lead). 

How did you come to work with Sales Nash?

I found Sales Nash via Clutch. We selected them over other vendors because of their price tag and level of communication. 

How much have you invested with them?

We’ve invested around $20,000. 

What is the status of this engagement?

We started working together in September 2022, though we paused the project in December 2022 and January 2023. We’ve only recently started it, so the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The biggest metric we’re tracking is the cost per lead. Essentially, it’s how much money we invest into a sales lead relative to how many leads we receive. This is our number one success metric. 

How did Sales Nash perform from a project management standpoint?

Integrating their services into our business operations is easy. We have weekly calls where they report on the progress of our campaigns. Their services aren’t cheap, so we make sure we gain enough value. 

Given that, Alex handles our weekly calls and provides us with the number of contacts they approach and the number of sales calls they’ve scheduled. To manage everything, we use Asana, Pipedrive, and HubSpot. To communicate, we use Zoom once per week. For daily communications between our teams, we use Slack. 

What did you find most impressive about them?

I’m impressed with their focus on my KPI; the team truly understands what’s important to me. On top of that, their communication is great. When we receive inquiries from potential clients, the speed of communication between our teams becomes my top priority. 

Are there any areas they could improve?

I wish they provided their services in other languages because our target market is huge. 

Do you have any advice for potential customers?

Be sure that your team is prepared to do real-time communication with Sales Nash. Aside from that, provide them with real-time feedback. When they get an inquiry from a client, they sometimes need to ask you a question about your product — make sure that someone in your team can answer them when required. 

BACKGROUND

Please describe your company and your position there.

I head up Commercial Operations, focused on business development and sales for clinical laboratory testing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sales Nash?

We were in need of a company to assist with outbound lead generation campaigns via various channels and markets, with the goal of solidifying a discovery call with our team. This included identifying new leads as well as targeting internal lead lists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We vetted 3 companies in this space via on-line pitches and proposals, with emphasis on not only a high degree of access into our target markets, but also the appropriate decision making level. Sales Nash was the clear choice based on their past success stories as well as their approach to constant communication and pricing structure.

Describe the project in detail and walk through the stages of the project.

After agreement was signed, we completed various questionnaires that outlined our unique selling proposition and pain points for our target markets, as well as our value proposition. We then discussed the information in detail to formulate the personas and ultimately phone and email scripts for each wave.

Weekly update calls with Sales Nash centered around performance metrics which allowed us to make adjustments and shifts when necessary.

How many resources from the vendor's team worked with you, and what were their positions?

(1) Customer Success Manager, (2) sales researchers, and a dedicated SDR.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been consistently in the 20% to 40%+ open rates for email communications, with consistent leads that are of quality, even if they did not come to fruition. From the onset of the project, we have received into the triple digits across our various targets.

More recent launches of very specialized testing has already produced double digit leads that are currently being worked, of which will help reach an additional 400 prospective targets based on affiliations of these leads.

How effective was the workflow between your team and theirs?

We meet weekly to review project metrics in detail, with any other necessary communication via Slack. Sales Nash has always been responsive within a few minutes with any questions or comments communicated.

What did you find most impressive or unique about this company?

We're impressed with Sales Nash's ability to identify and reach the right decision-makers and individual targets. Their ability to develop scripts was also impressive which utilizes their past experiences to help guide our messaging and cadence for outreach.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.