Top Programmatic Advertising Companies in Germany
20 Companies
List of the Top Germany Programmatic Advertisers
Sponsored
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Phiture
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$25,000+$200 - $300 / hr50 - 249Berlin, GermanyServices provided
15% Advertising60% Mobile & App Marketing15% Media Planning & Buying +110% Digital StrategyFocus Areas
50% Programmatic advertising50% Other advertisingSee all 21 projectsPhiture is a distinguished marketing company specializing in advertising services, with expertise in acquisition, activation, and engagement strategies. The company receives overwhelmingly positive feedback, with reviews highlighting their professionalism and data-driven insights. Notably, 100% of reviewers commend Phiture for their strategic evaluations and creative solutions. Their impactful work has reportedly led to measurable successes, such as a 40% lift in key metrics for clients.
Reviews mention Knowledgeable
The overall sentiment regarding Phiture's knowledge is overwhelmingly positive. Clients consistently highlight their deep expertise in mobile app marketing, particularly in areas like ASO and CRM. For instance, one client noted their 'very strong CRM and A/B testing knowledge,' while another praised their 'comprehensive, data-driven strategies.' Additionally, clients appreciated Phiture's proactive approach to knowledge sharing, which significantly enhanced their understanding of app store optimization and marketing strategies.-
Performance Marketing for AI Writing App Provider
5.0 Jul 26, 2023The blend of their expertise, systematic process, and tailor-made solutions makes them truly stand out in the industry. Firstly, their international perspective, with a team made up of over thirty different nationalities, brings a broad understanding of global market trends. This, combined with their local knowledge from New York and Berlin bases, results in unique insights that can accommodate various audiences around the world.
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App Store Optimization (ASO) for IT Company
4.5 Jun 1, 2021They are very knowledgeable on anything about ASO. I can work with them efficiently, and they can deliver results.
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Internal CRM & A/B Testing Tool Analysis for Dating App
5.0 Jan 28, 2021The level of knowledge of the specialists who worked with us. They could easily understand any case which we were describing without long explanations. Phiture team has a very strong CRM and A/B testing knowledge.
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ASO Audit for Mobile Parking Company
5.0 Jan 18, 2021Their genuine willingness to share their knowledge is separating them from other vendors. Also, I really appreciate their willingness to help us in our questions and challenges, even when not being 100% in their work scope.
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Retention Engagement Consulting for SoundCloud
5.0 Nov 6, 2020One of their strengths is that they can always get you something out of the box and even educate the vendors themselves that provide the service on how to do things. They are definitely very technically savvy. I would go back to the technical edge that they have. Not only are they strategically very experienced and knowledgeable but I think they can also counter some technical challenges someone might have.
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2 of 2 Advertising reviews are 5 stars$10,000 – $49,000 avg. project costRead 2 ReviewsAdvertising PROJECT HIGHLIGHT
Lifecycle Marketing Services for Fintech Firm
5.0 — Phiture provides lifecycle marketing services for a fintech company. The team works on everything related to the customer journey, from acquisition to activation and engagement. Read moreWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Phiture is perceived as a provider of high-quality services, with clients noting that their pricing aligns with the value delivered. One client mentioned that while their services were somewhat pricey, the quality of work justified the investment. Another noted that Phiture's pricing was budget-friendly, contributing to their decision to engage. Overall, clients expressed satisfaction with the return on investment, highlighting measurable improvements in performance metrics as evidence of value for money.Was this helpful?
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This provider is fluent in 19 languages:
- Mandarin
- English
- Spanish
- Arabic
- Hindi
- Portuguese
- Japanese
- German
- Korean
- French
- Turkish
- Italian
This provider is available in 16 time zones:
- Middle East Time (MET)
- China Taiwan Time (CTT)
- Gulf Standard Time (GST)
- Greenwich Mean Time (GMT)
- Arabia Standard Time (AST)
- Central African Time (CAT)
- Central European Time (CET)
- Central Standard Time (CST)
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$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Services provided
30% Advertising20% Digital Strategy20% Social Media Marketing +220% Web Design10% Email MarketingFocus Areas
20% Programmatic advertising15% Broadcast video advertising15% Connected TV advertising +515% Other advertising15% Out of home advertising10% Over The Top (OTT) Advertising5% Print advertising5% Radio advertisingSee all 10 projectsElespacio is an Advertising Agency renowned for their expertise in digital asset production and marketing strategy development. With a 100% positive feedback rate, clients highlight their timely delivery, professionalism, and commitment to understanding brand needs. Additionally, 100% of reviewers emphasize their creativity and problem-solving skills, making Elespacio a reliable partner in digital promotions and media strategy.
Reviews mention Flexible
Clients consistently highlight Elespacio's flexibility and openness to change. One client noted their willingness to adapt project scope and details to meet timely requests, emphasizing a productive project management approach. Additionally, they appreciated Elespacio's ability to develop a relevant strategy tailored for entering the EU market. Overall, the sentiment regarding flexibility is highly positive, with clients expressing satisfaction and a desire for continued collaboration.-
UI/UX Design for Watch & Cutlery Manufacturer
4.5 Aug 1, 2023They provided proactive project management. They challenge the narrative in the right way, helping the company see the need to change their internal mindset. They delivered items on time and provided good foresight when challenges throughout the project threatened delivery times. Most importantly, they have proved to be very responsive to our needs.
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Content, Brand & PR Strategy for Marketing Company
5.0 Feb 12, 2026Elespacio’s project management is very productive. Elespacio is open-minded and flexible in changing the scope or details to meet the client's timely requests. We communicate via virtual meetings, emails, and messaging apps.
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1 of 1 Programmatic advertising reviews is 5 starsUnknown avg. project costProgrammatic advertising Experience
Elespacio has garnered positive feedback for its programmatic advertising services, with 100% of reviewers highlighting timely deliverables and high-quality outputs. Clients appreciate the company's strong project management and professional team, noting a deep understanding of branding. All feedback emphasizes their responsiveness to client needs and alignment with company values. No negative remarks were mentioned, showcasing Elespacio's reliability and expertise in delivering effective digital campaign solutions.
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Industry Experience
Elespacio has demonstrated expertise across various industries, including Medical, Advertising & Marketing, Retail, and Consumer Products. Their strengths lie in delivering high-quality audiovisual support, strategic marketing initiatives, and creative production that align with client values. Positive feedback indicates effective project management, adaptability, and a strong understanding of brand identity, particularly noted within the Medical and Retail sectors. Overall, clients in Medical and Advertising show high satisfaction, suggesting Elespacio is well-suited for projects requiring innovative marketing strategies and creative execution.
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Consumer Products Food & Beverages Consumer products & services Retail Advertising & marketing Medical Other industriesWas this helpful?
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$5,000+$50 - $99 / hr2 - 9Berlin, Germany
Services provided
10% Advertising20% Branding15% Low/No Code Development +515% UX/UI Design10% Blockchain10% Content Marketing10% Product Design10% Web DesignFocus Areas
15% Programmatic advertising15% Out of home advertising15% Print advertising +515% Radio advertising10% Broadcast video advertising10% Connected TV advertising10% Other advertising10% Over The Top (OTT) AdvertisingSee all 5 projectsLoominate is a versatile digital solutions company offering services in blockchain development, brand building, web development, and digital marketing strategy. Reviews highlight their unique approach and strong project management, with 100% positive feedback emphasizing their creativity, responsiveness, and ability to align with clients' visions. Their innovative concept workshops and cohesive team efforts are frequently praised, underscoring their commitment to delivering successful projects.
Reviews mention Unique expertise
Loominate has received positive feedback for their unique expertise in blockchain development, particularly through their effective concept workshops, which have been described as integral to project success. A client noted, "Loominate’s way of working is really unique — I’d never come across anything like it," highlighting their innovative approach. Overall, clients express strong satisfaction with Loominate's capabilities and recommend their services for initiating projects.-
Blockchain Development for Nonprofit Cultural Association
5.0 Apr 25, 2022Loominate’s concept workshops are really good; they’re a great starting point and an integral part of our projects together. We’ve done these workshops on 4–5 different projects now, and it helps merge that joint vision. Loominate’s way of working is really unique — I’d never come across anything like it.
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Industry Experience
Loominate has demonstrated expertise across various industries, including Nonprofit, Consulting, and IT Services. Clients praised their innovative approaches, particularly in blockchain development and pedagogical tool design for global training programs. The nonprofit sector noted their effective concept workshops for NFT exhibitions, while consulting clients highlighted their facilitation skills and impactful content strategies. Overall, sentiment is highly positive in these fields, making Loominate a strong candidate for projects requiring creativity and strategic insight.
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Nonprofit Consulting IT Services Other IndustryWas this helpful?
Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight Loominate's strong value for money, noting their effective workshops and project management. One client invested nearly $300,000 and praised Loominate's unique approach and communication. Another remarked on the aesthetic quality of deliverables and timely execution without compromising on quality. Overall, feedback indicates that clients feel they receive substantial value relative to their investment, with no significant criticisms regarding cost-effectiveness.Was this helpful?
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$1,000+$100 - $149 / hr50 - 249Köln, Germany
Services provided
15% Advertising15% Conversion Optimization15% Search Engine Optimization +910% Digital Strategy10% Marketing Strategy5% Affiliate Marketing5% Branding5% Content Marketing5% Email Marketing5% UX/UI Design5% Video Production5% Web DesignFocus Areas
25% Programmatic advertising25% Broadcast video advertising25% Connected TV advertising +125% Out of home advertisingMorefire GmbH is an Advertising company. The team specializes in Advertising and Conversion Optimization and is based in Köln, Germany.
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$5,000+$100 - $149 / hr10 - 49Hamburg, Germany
Services provided
10% Advertising50% Media Planning & Buying10% Marketing Strategy +65% Digital Strategy5% Market Research5% Other Digital Marketing5% Pay Per Click5% Search Engine Optimization5% Video MarketingFocus Areas
40% Programmatic advertising25% Connected TV advertising20% Broadcast video advertising +210% Out of home advertising5% Radio advertisingLaunched in 2007, NetzwerkReklame, a small media planning and buying company, is located in Hamburg, Germany. Their services include Media Planning & Buying and Advertising.
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UndisclosedUndisclosed50 - 249München, Germany
Services provided
20% Advertising20% Branding20% Ecommerce Marketing +220% Mobile & App Marketing20% Search Engine OptimizationFocus Areas
50% Programmatic advertising50% Broadcast video advertisingAdvertising company beaconsmind AG is headquartered in Zürich, Switzerland and München, Germany. Founded in 2015, the team provides Advertising and Branding.
Read moreSee All Locations (3)München, Germany
17 Thierschstraße
München, Germany 8053810 - 15
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$1,000+$100 - $149 / hr10 - 49München, Germany
Services provided
10% Advertising50% Search Engine Optimization20% Pay Per Click +210% Content Marketing10% Digital StrategyFocus Areas
50% Programmatic advertising50% Other advertisingWeLikeWeb GmbH is a small München, Germany-based SEO agency. Their services include Search Engine Optimization and Pay Per Click.
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$25,000+$150 - $199 / hr10 - 49Berlin, Germany
Services provided
10% Advertising10% Branding10% CRM Consulting and SI +1010% Marketing Strategy10% Media Planning & Buying10% Pay Per Click10% Search Engine Optimization5% Digital Strategy5% Ecommerce Marketing5% Fractional CMO Services5% Graphic Design5% Performance Marketing5% Social Media MarketingFocus Areas
65% Programmatic advertising35% Connected TV advertisingEstablished in 2013, Muhlert Digital GmbH is a branding agency. Their services include Branding and Marketing Strategy.
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$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Services provided
10% Advertising30% Branding15% Web Design +515% Web Development10% Graphic Design10% Social Media Marketing5% Content Marketing5% Marketing StrategyFocus Areas
15% Programmatic advertising20% Other advertising20% Over The Top (OTT) Advertising +320% Print advertising15% Out of home advertising10% Broadcast video advertisingBranding agency Kids Creative Agency was established in 2014. The small team provides Branding and Web Design.
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UndisclosedUndisclosed50 - 249Berlin, Germany
Services provided
20% Advertising20% Branding20% Marketing Strategy +220% Mobile & App Marketing20% Pay Per ClickFocus Areas
70% Programmatic advertising30% Broadcast video advertisingYOC is an Advertising company. They offer Advertising and Branding and are based in Berlin, Germany and Warszawa, Poland.
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
30% Advertising30% Media Planning & Buying20% Pay Per Click +120% Social Media MarketingFocus Areas
100% Programmatic advertisingIndieAd is an Advertising company headquartered in München, Germany. They focus on Advertising and Media Planning & Buying.
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$1,000+$100 - $149 / hr2 - 9München, Germany
Services provided
10% Advertising20% Branding20% Broadcast Video +320% Video Marketing20% Video Production10% Product MarketingFocus Areas
25% Programmatic advertising50% Broadcast video advertising25% Connected TV advertisingSmall branding agency PictureElements Filmproduktion Mediendesign GmbH, is in München, Germany. Their services include Branding and Video Production.
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UndisclosedUndisclosed10 - 49Hamburg, Germany
Services provided
50% Advertising25% Branding25% Other MarketingFocus Areas
20% Programmatic advertising20% Broadcast video advertising20% Connected TV advertising +220% Out of home advertising20% Over The Top (OTT) AdvertisingVIVALU is an Advertising company established in 2013. The firm focuses on Advertising and Branding, and is small.
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$1,000+$50 - $99 / hrFreelancerDachau, Germany
Services provided
10% Advertising20% Account-Based Marketing20% Demand Generation Marketing +420% Performance Marketing10% Marketing Strategy10% Pay Per Click10% Social Media MarketingFocus Areas
50% Programmatic advertising50% Other advertisingSee all 1 projectsManuel Lux – B2B Paid Media is an advertising agency that specializes in paid media and advertising services, focusing on optimizing Google and LinkedIn Ads infrastructure for lead generation and market-fit testing. With 100% positive feedback, clients praise their exceptional responsiveness, efficient communication, and ability to enhance campaign performance and budget efficiency. Despite minor suggestions for strategic improvements, their technical expertise and client-focused approach are highly valued.
Industry Experience
Manuel Lux – B2B Paid Media has garnered positive feedback in the software industry, specifically for enhancing lead generation and optimizing ad campaigns for AI-powered platforms. Clients praised his expertise in project management, communication, and ability to deliver actionable insights, resulting in improved campaign performance and efficiency. The overall sentiment in this sector highlights his strong alignment with client needs and adaptability, making him a valuable partner for software companies seeking effective marketing solutions.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Clients consistently highlight the company's competitive pricing and excellent value for money. One review emphasized that the pricing fit the client's budget while also noting a strong cultural alignment and good value for cost. Additionally, the outcomes of the project demonstrated an efficient allocation of budget and improved campaign performance, showcasing that the services rendered provided significant returns on investment. Overall, the sentiment towards the company's pricing and value is highly positive.Was this helpful?
$0 Free LinkedIn Ads Account Audit. $75 charged per hour. Consulting & Campaign Mgmt. $1,200 fixed project fee. Includes 5 different designs.View PackagesAll Services
Paid Strategy Consulting and operational Campaign Management – as well as all related tasks – will be charged per hour to grant maximum flexibility. No contractual min hours per month are required. Additionally 5x ads with A/B variants (=10 creatives) for LinkedIn Ads can be conceptualised and designed for a fixed of $ 1,200.Was this helpful?
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$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Services provided
30% Advertising30% Performance Marketing20% AI Consulting +210% Pay Per Click10% Social Media MarketingFocus Areas
65% Programmatic advertising20% Connected TV advertising10% Out of home advertising +15% Other advertisingAttention Media Inc. Is an Advertising company. The small Santa Monica, California-based team focuses on Advertising and Performance Marketing. The company was established in 2015.
Read moreSee All Locations (2)Berlin, Germany
71 Urbanstraße
Berlin, Germany 109672 - 5
+49 30 220133 91
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$25,000+$25 - $49 / hr10 - 49Berlin, Germany
Services provided
10% Advertising25% Mobile & App Marketing10% Conversion Optimization +610% Ecommerce Marketing10% Marketing Strategy10% Media Planning & Buying10% Performance Marketing10% Social Media Marketing5% Video ProductionFocus Areas
10% Programmatic advertising80% Other advertising10% Broadcast video advertisingSee all 14 projectsMobihunter is an Advertising Agency specializing in user acquisition and creative production for mobile applications. They consistently receive positive feedback, with 100% of reviewers praising their responsiveness, expertise in user acquisition, and ability to exceed expectations. Their professional approach and successful KPI delivery highlight their strength in Paid Marketing and Advertising Services, particularly in enhancing campaign performance and achieving significant ROI.
Reviews mention Professional
Client feedback on Mobihunter emphasizes their professionalism, marked by timely communication and a proactive approach to project management. One client noted their 'remarkable proficiency' in creating engaging ad creatives, while another praised their 'very fast and professional' service, highlighting their responsiveness to feedback. Overall, the sentiment reflects a strong appreciation for Mobihunter's industry expertise and commitment to exceeding client expectations, with no reported areas for improvement.-
Market Research & Advertising Campaign for App Store Optimization Agency
5.0 Nov 6, 2023The collaboration between our team and Mobihunter's professionals was remarkably seamless. We experienced timely and efficient communication with all of their managers. What truly distinguishes Mobihunter is its profound industry expertise and its impressive portfolio of successful partnerships with industry leaders.
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Marketing Campaign Creatives for Mobile Gaming Company
5.0 Jul 7, 2022Very fast workflow and they understand our instructions. When we need things changed, they listen to our feedback and execute the changes very quickly. Very fast and professional! I really appreciate how they walk the extra mile and deliver more than what we expect.
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Average Project Cost Breakdown
Read All ReviewsWhat Clients Have Said
Mobihunter is consistently praised for providing good value for money, with clients noting their efficient use of budgets and cost-effective solutions. One client highlighted that Mobihunter helped reduce their cost per acquisition significantly, while another emphasized the agency's ability to deliver results that align with their financial expectations. Overall, the sentiment reflects satisfaction with the pricing structure and the perceived return on investment across multiple projects.Was this helpful?
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See All Locations (9)Berlin, Germany
102 Lützowstraße
Berlin, Germany 107852 - 5
+12532293527
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UndisclosedUndisclosed50 - 249München, Germany
Services provided
20% Advertising20% Direct Marketing20% Media Planning & Buying +220% Search Engine Optimization20% Social Media MarketingFocus Areas
100% Programmatic advertisingNetzeffekt GmbH, an Advertising company, was founded in 2012. The team specializes in Advertising and Direct Marketing and is headquartered in München, Germany.
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$5,000+$100 - $149 / hrFreelancerDüsseldorf, Germany
Services provided
20% Advertising20% Conversion Optimization20% Market Research +320% Search Engine Optimization10% Low/No Code Development10% Web DesignFocus Areas
100% Programmatic advertisingJan Philipps - Webdesign Düsseldorf | SEA & SEO Freelancer is an Advertising company. The team specializes in Advertising and Market Research and is headquartered in Düsseldorf, Germany.
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UndisclosedUndisclosed50 - 249Freiburg im Breisgau, Germany
Services provided
20% Advertising20% Content Marketing20% Digital Strategy +220% Market Research20% Marketing StrategyFocus Areas
20% Programmatic advertising40% Broadcast video advertising20% Other advertising +120% Out of home advertisingAnthill Agency, an Advertising company, was launched in 2012. The agency focuses on Advertising and Market Research, and is midsize.
Read moreSee All Locations (2)Freiburg im Breisgau, Germany
Habsburgerstr. 90
Freiburg im Breisgau, Germany 791042 - 5
+49.761.156.770.0
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UndisclosedUndisclosed2 - 9München, Germany
Services provided
20% Advertising20% Business Consulting20% Corporate Training & Coaching +220% Digital Strategy20% Market ResearchFocus Areas
100% Programmatic advertisingHalls of… is an Advertising company. They were established in 2018 and provide Advertising and Market Research.
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List of the Top 3 Germany Programmatic Advertisers
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$25,000+$200 - $300 / hr50 - 249Berlin, Germany
Ability to deliver
35.7/40.016.4/20 Reviews9.9/10 Clients & Experience9.4/10 Market PresenceService focus
15% Advertising50% Programmatic advertising75% Marketing10% Other -
$5,000+$50 - $99 / hr10 - 49Berlin, Germany
Ability to deliver
32.3/40.016.6/20 Reviews9.6/10 Clients & Experience6.1/10 Market PresenceService focus
30% Advertising20% Programmatic advertising30% Marketing40% Other -
$5,000+$50 - $99 / hr2 - 9Berlin, Germany
Ability to deliver
29.3/40.015.8/20 Reviews8.5/10 Clients & Experience4.9/10 Market PresenceService focus
10% Advertising15% Programmatic advertising20% Marketing70% Other -
$1,000+$100 - $149 / hr50 - 249Köln, Germany
Ability to deliver
12.9/40.00/20 Reviews3.1/10 Clients & Experience9.8/10 Market PresenceService focus
15% Advertising25% Programmatic advertising40% Marketing45% Other -
$5,000+$100 - $149 / hr10 - 49Hamburg, Germany
Ability to deliver
9.1/40.00/20 Reviews3.6/10 Clients & Experience5.5/10 Market PresenceService focus
10% Advertising40% Programmatic advertising75% Marketing15% Other -
UndisclosedUndisclosed50 - 249München, Germany
Ability to deliver
5.6/40.00/20 Reviews0/10 Clients & Experience5.6/10 Market PresenceService focus
20% Advertising50% Programmatic advertising60% Marketing20% Other -
$1,000+$100 - $149 / hr10 - 49München, Germany
Ability to deliver
5.2/40.00/20 Reviews0/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising50% Programmatic advertising70% Marketing20% Other -
$25,000+$150 - $199 / hr10 - 49Berlin, Germany
Ability to deliver
4.9/40.00/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
10% Advertising65% Programmatic advertising55% Marketing35% Other -
$5,000+$100 - $149 / hr2 - 9Berlin, Germany
Ability to deliver
10.3/40.00/20 Reviews4.5/10 Clients & Experience5.7/10 Market PresenceService focus
10% Advertising15% Programmatic advertising45% Marketing45% Other -
UndisclosedUndisclosed50 - 249Berlin, Germany
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Advertising70% Programmatic advertising80% Marketing -
UndisclosedUndisclosed2 - 9München, Germany
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
30% Advertising100% Programmatic advertising70% Marketing -
$1,000+$100 - $149 / hr2 - 9München, Germany
Ability to deliver
5.2/40.00/20 Reviews0/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising25% Programmatic advertising20% Marketing70% Other -
UndisclosedUndisclosed10 - 49Hamburg, Germany
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
50% Advertising20% Programmatic advertising50% Marketing -
$1,000+$50 - $99 / hrFreelancerDachau, Germany
Ability to deliver
21.8/40.016.6/20 Reviews0/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising50% Programmatic advertising30% Marketing60% Other -
$5,000+$100 - $149 / hr10 - 49Berlin, Germany
Ability to deliver
6.3/40.00/20 Reviews1.4/10 Clients & Experience4.9/10 Market PresenceService focus
30% Advertising65% Programmatic advertising20% Marketing50% Other -
$25,000+$25 - $49 / hr10 - 49Berlin, Germany
Ability to deliver
29.5/40.016.6/20 Reviews7.7/10 Clients & Experience5.2/10 Market PresenceService focus
10% Advertising10% Programmatic advertising55% Marketing35% Other -
UndisclosedUndisclosed50 - 249München, Germany
Ability to deliver
0/40.00/20 Reviews0/10 Clients & Experience0/10 Market PresenceService focus
20% Advertising100% Programmatic advertising80% Marketing -
$5,000+$100 - $149 / hrFreelancerDüsseldorf, Germany
Ability to deliver
4.9/40.00/20 Reviews0/10 Clients & Experience4.9/10 Market PresenceService focus
20% Advertising100% Programmatic advertising40% Marketing40% Other
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