Mobihunter

Please describe your company and your position there.

I'm the VP of Business at the Hippo Games. Our mobile game studio develops casual games and places a focus on publishing. In both the USA and India our games are consistently ranked in the top 20.

For what projects/services did your company hire Mobihunter?

We engaged Mobihunter to assist us with user acquisition campaigns for our games.

What were your goals for this project?

Our goal was to attract an influx of more and higher-quality traffic for our mobile games.

How did you select this vendor?

We met at the China Joy Conference 2018 in Shanghai. During a discussion, we found out that Mobihunter provides the exact services we were looking for. We decided to try working with them.

Describe the scope of their work in detail.

Mobihunter focused on driving up web traffic. The services they provided included media buying and making creative content assets.

What was the team composition?

We worked with their business development manager and customer success manager.

Can you share any outcomes from the project that demonstrate progress or success?

All the tests we ran produced excellent results. Mobihunter helped us achieve all of our key performance indicators. The quality and volume of traffic we now experience has met all our requirements. We’re still working with their team.

How effective was the workflow between your team and theirs?

The team’s manager was always in touch and was highly responsible. Everything was delivered on time and as promised.

What did you find most impressive about this company?

Mobihunter has demonstrated professionalism and delivered incredible results. We really like their communication and approach. They provide the best customer service we have ever received.

Are there any areas for improvement?

No, there are none. We were satisfied with their work every step of the way. We hope that they continue performing at the same level as they have been doing so far.

Introduce your business and what you do there.

I’m the CFO of PapaJobs, a startup that’s building an application for hiring blue-collar workers. The app is basically an advanced job board with backend intelligence that helps users to find the most suitable job positions for them.

The app has a chatbot that interviews job seekers, scoring their aptness for certain positions. If there’s no match, the chatbot will invite the user to another job. Otherwise, the bot will arrange an interview at the hiring company’s office.

What challenge were you trying to address with Mobihunter?

We needed massive user acquisition—of half a million people—for our mobile application. We wanted to do this through mobile marketing. 

What was the scope of their involvement?

Mobihunter does most of our mobile marketing work, including creative ads for Facebook, Google, myTarget, YouTube, and other channels. They focus on the cost per acquisition (CPA) of new users.

What is the team composition?

I’m mainly in touch with one of their C-level managers, though we also have an account manager.

How did you come to work with Mobihunter?

They were recommended to me by a former colleague. We gave them a test budget of $5,000, after which they provided good results and demonstrated excellent communication skills, so we decided to prolong the contract.

How much have you invested with them?

The total cost has been $200,000 so far and we have an ongoing contract for another $100,000.

What is the status of this engagement?

We started working with Mobihunter in December 2017, and the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Mobihunter has helped reduce our CPA by two or three times in the last six months. We achieved this together through our marketing work and the product itself. Daily installs have increased fivefold over the last three months, and around 20% of new users perform an action on the platform, such as a job search or application.

How did Mobihunter perform from a project management standpoint?

We communicate perfectly. We have a two-hour call every week, and they’re always keeping in touch with us through messengers. They respond to every situation as soon as possible, no matter the time, including on weekends and after working hours.

What did you find most impressive about them?

They have a lot of experience in multiple industries.

Are there any areas they could improve?

Mobihunter needs to attract more clients like us in order to gain experience. We work in the HR job industry, and we are their first client in this category.

Do you have any advice for future clients of theirs?

I recommend giving them a lot of different tests.

Introduce your business and what you do there.

I’m the communications manager of an IT startup.

What challenge were you trying to address with Mobihunter?

We needed a traffic partner for a Russian advertising platform.

What was the scope of their involvement?

Mobihunter has managed 60–70% of my target traffic. They have a team of media buyers working on our account and they also run automatization campaigns for buying traffic on the platform.

What is the team composition?

I’ve mostly been in touch with one of their principals regarding payments, numbers, and technical issues.

How did you come to work with Mobihunter?

They were working with the company before I started.

How much have you invested with them?

The total budget has been more than half a million of dollars. January 2018 has been our biggest month so far with a payout of more than a hundred thousand dollars a month. We work on a revenue-share model by which we pay partners a percentage of the money their users are spending on our application. This means that the spend does not matter very much to us because we only pay based on user acquisitions. We know that Mobihunter is paying less for the leads they’re bringing in.  

What is the status of this engagement?

We started working with them in June 2017 and have an ongoing collaboration.

What evidence can you share that demonstrates the impact of the engagement?

We work with them transparently and are able to see both their earnings and expenditure. Mobihunter’s results have been outstanding, with an average ROI of 50%.

We can’t attribute our growth to a single agency since we’re working with a lot of different partners. We’ve increased the payout to Mobihunter month by month, from hundreds to hundreds of thousands of dollars. They’ve had no problems scaling.

How did Mobihunter perform from a project management standpoint?

I haven’t had any issues with their team in this area, unlike other partners. I have conversations with their contact once per month and it doesn’t take up too much of my time. We mainly communicate over Skype and use email for more significant details.

What did you find most impressive about them?

Their performance has been the most significant factor. Our team still cannot fully understand what the key to their high ROI is.

Are there any areas they could improve?

They’ve met our expectations better than other partners. Mobihunter could increase its breadth of services, but their expertise lies in the type of work we’re doing at the moment. They’re amazing in that respect.

Do you have any advice for potential customers?

You should let the team do their job. I wasn’t with the company for the onboarding process, so I can’t comment on what initial questions you need to ask. However, I’m confident in Mobihunter’s ability to deliver.

Please describe your company and your position there.

Marketing Manager, EasyPay

For what projects/services did your company hire Mobihunter?

FinTech mobile app promotion

What were your goals for this project?

Our goals are:

• increase the traffic volume with high quality leads
• increase the number of registrations in app
• compliance with in-app KPIs.

How did you select Mobihunter?

Mobihunter was recommended by our partners as the company that can help us with quality leads and massive user acquisition through various digital marketing channels (in-app ads, social media etc.)

Describe the scope of their work in detail.

We work with Mobihunter at every level of app promotion.

At first we discussed our goals, they proposed us a couple of solutions, helped with some additional necessary integrations to track the traffic correctly and in-real time.

Also they propose us creatives guided by our previous experience and our needs to focus on certain services or products.

On regular basis we discuss our statistics to understand what works for us in the best way, where results are better and what we should be focused on to achieve better numbers.

What was the team composition?

We have an account manager. I know that a couple of traffic managers and designers are also involved.

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of cooperation our KPIs increased approx. at 50%. We significantly increased the % of our paid traffic and achieved results in quick self-sufficiency and profit growth.

How effective was the workflow between your team and theirs?

Strongly recommend Mobihunter. Really good cooperation.

What did you find most impressive about this company?

Taking into consideration the specifics of the market I admit the honest approach to the problems that have to be faced on the way to achieve KPIs.

Are there any areas for improvement?

Some numbers are still unstable and can be different from one month to another. Also there's a challenge to get more traffic with the same quality.

Please describe your company and your position there.

We develop mobile games for iOS and Android. I am the business development director.

For what projects/services did your company hire Mobihunter?

We engaged Mobihunter to help us with a user acquisition campaign for our game, Pocket Tower.

What were your goals for this project?

Our goal was to draw more users to the game. 

How did you select this vendor?

We met them at a mobile games conference called White Nights 2016.

Describe the scope of their work in detail.

They have a very responsible approach to their work and they answer all of our questions.

What was the team composition?

There is one account manager and one project manager.

Can you share any outcomes from the project that demonstrate progress or success?

Mobihunter has delivered an amazing ROI. Our user base has increased more than 100% in just a few weeks. 

How effective was the workflow between your team and theirs?

The workflow was perfect.

What did you find most impressive about this company?

We were most impressed by their extensive experience in user acquisition. 

Are there any areas for improvement?

Right now, there are no areas for improvement.