Manuel Lux – B2B Paid Media

BACKGROUND

Please describe your company and position.

I am the Marketing Lead of Sastrify GmbH

Describe what your company does in a single sentence.

Sastrify is an AI-powered platform that helps companies automate and optimize their software procurement, license management, and cost control while ensuring compliance and reducing risks, giving full visibility and control over their software ecosystem.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Manuel Lux – B2B Paid Media to accomplish?

• Lead Generation
• Testing Market-Fit of a new feature
• Set up of Search & Paid Ads infrastructure

SOLUTION

How did you find Manuel Lux – B2B Paid Media?

Referral

Why did you select Manuel Lux – B2B Paid Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Manuel Lux – B2B Paid Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Manuel conducted a thorough audit and optimized our existing Google Ads and LinkedIn Ads infrastructure. He reviewed campaign structures, targeting, and tracking setups to identify inefficiencies and gaps. Based on his analysis, he provided actionable recommendations and implemented improvements that increased campaign performance and budget efficiency. Key deliverables included an optimized ad account structure, enhanced conversion tracking, and clear documentation for ongoing management. His work helped us maximize lead generation and better test market fit for our new feature.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Manuel’s audit and optimization efforts led to a steady generation of quality leads through Google Ads and LinkedIn Ads, improving overall campaign efficiency. Key measurable outcomes included increased CTRs in targeted segments, enhanced conversion tracking accuracy, and more cost-effective budget allocation. These improvements provided valuable insights and a solid foundation for scaling future marketing efforts.

Cost per Lead

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Manuel demonstrated excellent project management throughout our collaboration. He was consistently available and proactive, scheduling weekly check-ins to ensure alignment and timely progress. He responded promptly to all our questions and urgent requests, often implementing necessary changes with great speed. Deliverables were completed on time and met or exceeded expectations. His efficient communication and flexibility made the process smooth and highly productive, allowing us to quickly adjust campaigns and achieve steady improvements.

What was your primary form of communication with Manuel Lux – B2B Paid Media?

Email or Messaging App

What did you find most impressive or unique about this company?

Manuel's exceptional availability and responsiveness stood out, making collaboration seamless and efficient. Despite being thorough in his audit and optimizations, he maintained a flexible and approachable communication style, quickly addressing any urgent needs without delay. His ability to combine technical expertise with a strong client-focused mindset ensured not only solid campaign improvements but also a partnership built on trust and reliability. This balance of professionalism and personal dedication made the collaboration positive and effective.

Are there any areas for improvement or something Manuel Lux – B2B Paid Media could have done differently?

Manuel consistently delivered excellent work and was highly responsive, but one area for potential improvement could be providing more proactive suggestions for long-term strategic planning beyond immediate campaign optimizations. While his focus on auditing and swift implementation was very effective, occasionally sharing broader insights or innovative ideas earlier in the process might have added further value. Overall, this is a minor point in an otherwise very good collaboration.