Phiture

BACKGROUND

Please describe your company and your position there.

We are a mobile games publisher and I'm the marketing lead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture, and what were your goals?

We are trying to improve the CR of one of our biggest mobile game.

SOLUTION

How did you select this vendor and what were the deciding factors?

We know them from our experience in the ASO Industry as they have been one of the top agencies since the early years of ASO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The audit was about Phiture checking best ways for us to improve CR. First we gave them access to some of our dashboards, then they started working and then they delivered and made a presentation with the keys that we needed (assets, backlog for future months, suggestions, etc.).

How many people from the vendor's team worked with you, and what were their positions?

• Salesperson
• Account Manager
• 2 ASO consultants
• 1 graphic designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Assets and backlog delivered looked quite good. Now we need to test everything to see results, but goods look overall.

Describe their project management style, including communication tools and timeliness.

They were on time in completing the audit, and their communication was straightforward. We communicated through Slack.

What did you find most impressive or unique about this company?

Big know-how in the ASO industry.

Are there any areas for improvement or something they could have done differently?

All was good. Nothing comes to mind that we would have liked to be better.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a mobile app startup, and we have an app called Halo, a prayer and meditation app.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Phiture?

We’re a seasonal business, so we were looking to make the most out of our high and grow it as much as possible. We were also looking to expand our bandwidth in some new marketing channels, such as Snapchat and TikTok.

SOLUTION

What was the scope of their involvement?

Phiture was our social media marketing partner who helped us improve our digital presence. They use Google Data Studio to track analytics from our Tiktok and Snapchat platforms, as well as our Apple Search ads.

They created design briefs to help us develop creative assets and made the software compatible with the iOS and Android platforms.

What is the team composition?

We worked with three account managers, a TikTok platform specialist, a Google and Apple ads specialist, a creative designer, and an asset manager.

How did you come to work with Phiture?

We searched for the best mobile app marketing agencies and came across Phiture. We decided to hire them after we found out that they were an award-winning firm that worked with Spotify, SoundCloud, and Headspace.

How much have you invested with them?

We invested around $15,000 a month.

What is the status of this engagement?

We worked together from November 2021–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Phiture, we were able to significantly improve our installs and purchases by almost 300% after five weeks.

How did Phiture perform from a project management standpoint?

The communication between us was amazing, and they were always timely with their deliveries. We had weekly reporting calls and typically used Slack to communicate.

What did you find most impressive about them?

We were impressed with their level of expertise, approach to relationship building, and organizational skills.

Are there any areas they could improve?

Their services were a bit pricey, but that comes with the high-quality work they delivered. Another aspect that could help them in the future is implementing a quicker testing phase.

BACKGROUND

Please describe your company and your position there.

I am one of the team leads within our global marketing department. Our company is a mid-sized IT tech/app developer based in Korea.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture?

Our company was looking for experienced CRM strategists and operators in order to improve our in-app user communication. The goal was to identify valuable user touch points and create CRM campaigns in the form of push and in-app messages to improve user engagement and sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched online through potential agencies with particular expertise using the Braze platform. After shortlisting a few potential vendors and setting up an intro call with Phiture, I felt very reassured about their detailed & data-driven approach. No chit-chat, just raw numbers - exactly the way we like it.

Describe the project in detail and walk through the stages of the project.

Before we got started, they sent us a thorough questionnaire to better define our needs and goals for our engagement. Based on this, we also identified some potential limitations in the form of blockers/stakeholders that need to be included in certain aspects of the project. With this ready beforehand, the first month was spent mostly on Braze attribute/event health checks, CRM strategy, and some brainstorming sessions. We were also introduced to useful tools for organizing and tracking campaign results. The second and third month we started launching campaigns, and followed up continuously with result analysis and optimization to make sure KPIs were met.

How many resources from the vendor's team worked with you, and what were their positions?

We had the help from around 2-3 consultants and one designer, led by one senior consultant. There were weekly calls with this team of consultants, who were also available every day on Slack, email, or adhoc calls whenever needed throughout the week.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not only did our CRM team receive a lot of useful insight and training to work on in in-app user lifecycle communication, but the resulting campaigns creating measurable uplift in regards to both sales and user engagement.

How effective was the workflow between your team and theirs?

Despite our office being located in South Korea, we perceived the communication as very quick and well organized.

What did you find most impressive or unique about this company?

They had a very data-driven approach and usually let numbers speak for themselves. Both humble and honest, and sometimes seemed to go out of their way to help us out in any way possible.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. Our team's expectations got blown out of the water after seeing how Phiture was bringing new insight and positive results to the table week after week.

BACKGROUND

Please describe your company and your position there.

I am the lifecycle marketing manager at a company that is in financial technology. We help people to pay off their credit card debt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture, and what were your goals?

We hired Phiture to assist in all things acquisition, activation, and engagement, with a focus on operationalizing a test and learn framework, execute on campaigns, and providing strategic evaluation and insights.

SOLUTION

How did you select this vendor and what were the deciding factors?

Though I was not heavily involved in the process of selecting this vendor, my supervisor leveraged his network to identify Phiture as a trusted partner in the space.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase where Phiture helped us to identify the core elements of our onboarding and activation funnel. From there, we worked with Phiture to identify the largest areas of opportunity regarding drop-off points. Since then we have worked with Phiture to iterate on campaigns to address these dropoff points and run analysis on how we can best improve them.

How many resources from the vendor's team worked with you, and what were their positions?

We've had a variety of personell with members who focus on onboarding and engagement, as well as analyst level collaborators for maintaining our records and progress.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The partnership has been very successful. We have identified a 40% lift to our most important metric for the treatment group who are receiving our lifecycle communications that we have developed in collaboration with Phiture.

How effective was the workflow between your team and theirs?

Phiture is responsive and does a great job of using our weekly sync as a time to keep us up to date on system needs, next campaigns to be run, and metrics sharing that can be shared with the executive team.

What did you find most impressive or unique about this company?

They are amicable and experts in their disciplines. They have great rigor and do a great job of leveraging both experience and data-driven insights in how to best iterate on our lifecycle program.

Are there any areas for improvement or something they could have done differently?

Up to this point, there have not been any areas where I would say Phiture has been lacking.

BACKGROUND

Please describe your company and your position there.

I am one of the managers working on the ASO and SEO for the one the biggest technology company in Southeast Asia. We are active in 8 countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture?

We are working with Phiture on optimsing our app stores to increase our visibility and maximize our install rate across three markets in SEA.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have reviewed four global ASO agencies based on their credentials, cost, and review from past clients. We found that Phiture provides the most value and experience that we can partner with to support our ASO efforts.

Describe the project in detail and walk through the stages of the project.

Phiture has conducted an extensive audit to uncover quick wins and other complex issues affecting our app store pages to rank in Google Play and iOS app store. They have also provided a comprehensive test hypothesis that we have tested with their support to achive significant uplift.

How many resources from the vendor's team worked with you, and what were their positions?

There are two to three ASO experts from Phiture who are working with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have achieved thousands of additional installs from Phiture, by increasing our CVR. We also gain better visibility for high-traffic keywords.

How effective was the workflow between your team and theirs?

Working with Phiture is easy and efficient. They complete tasks, and there is no delivery issue from their side. Questions and research request outcomes are clear.

What did you find most impressive or unique about this company?

They are very knowledgeable on anything about ASO. I can work with them efficiently, and they can deliver results.

Are there any areas for improvement or something they could have done differently?

I think the dashboard can have a better UI to indicate the performance against the target explicitly.

BACKGROUND

Please describe your company and your position there.

I am Product manager of the internal tools at Bumble. Bumble is the parent company that operates Badoo and Bumble, two of the world’s largest dating and connection apps with millions of users globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture?

In Bumble we have multiple internal tools, which we are constantly improving. We have collaborated with Phiture to improve our internal CRM and A/B testing tools.

What were your goals for this project?

Main golas were:

• – Conduct assessment of our internal CRM and A/B testing tool and compare it with solutions on the market.
• – Suggest how to run complex A/B tests based on our business needs, from technical and strategical point of view.

SOLUTION

How did you select Phiture?

We saw Phiture Co-founder's talk on the conference and thought that they can help us to improve our tools by sharing their expertise with us.

Describe the project in detail.

We came to Phiture with the request to help us with our internal CRM and A/B testing tool. Phiture scheduled an intro call during which they interviewed us about which issues we face at the moment and what we want to improve in our system.

This initial call was some sort of briefing after which Phiture assesses if they can contribute somehow towards defined problems. After few days Phiture came back with the proposal how they can help us.

We defined goals and scheduled the project. We formed a working group with specialist on our and Phiture ends. Bumble goal was to be as much transparent as possible in order to get the best results. We were always in touch with Phiture during the whole process.

The project took ~2-3 weeks after that time Phiture came back with the deck and gave us a presentation about their finding.

What was the team composition?

On Phiture end we had 3 people involved in the project:

• – 2 x Senior Growth Consultant
• – Co-founder On Bumble end:
• – 2 x Internal tools PMs
• – 2 x CRM managers
• – 3 x Data Analysts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Based on the Phiture review we built our roadmap and could prioritise features in the backlog more efficiently as we got the visibility of the market tools trends.

How effective was the workflow between your team and theirs?

I would say that the workflow was very smooth. All deadlines were met and expectations were aligned.

What did you find most impressive about this company?

The level of knowledge of the specialists who worked with us. They could easily understand any case which we were describing without long explanations. Phiture team has a very strong CRM and A/B testing knowledge.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

Our company is a music & entertainment company, developing a mobile & web platform for artists and their fans. As COO, I oversee the development operations, including product marketing, which Phiture helped us a lot with.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture?

We hired Phiture to design and develop our marketing automation strategy to drive customer retention on our mobile app.

What were your goals for this project?

The first goal was to implement a CRM solution, which we didn't have before. Second goal was to outline the user journey of each of our cohorts regarding specific objectives and goals for each cohort. Then of course, promote and drive feature adoption for significative product milestones.

SOLUTION

How did you select Phiture?

Phiture was recommended by one of our advisors, who worked with them in his startup and had stellar feedback.

Describe the project in detail.

The first thing was the mission briefing, and I was quite impressed by the way the Phiture team was organized to gather all the possible information to help them address our goals.

Then, we had to get the CRM technical implementation right, with the right data taxonomy. Then we took a dive into our user journeys and fired our first campaigns. Performance reporting and iteration was key, which the Phiture team delivered on a weekly basis.

What was the team composition?

Initially we got assigned a team of 3, including a project manager, a data specialist and a CRM operator, and now we have two people working on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a significant increase in activation and retention for our most critical cohorts.

How effective was the workflow between your team and theirs?

Super effective. Not only is the team delightful to work with, they are super on point, efficient and very responsive to feedback. I command their sense of adaptation in a 2020 year where we had to shift crucial elements of our company strategy.

What did you find most impressive about this company?

Both the workflow organisation and expertise, but also their curiosity and willingness to learn about our business particularities.

Are there any areas for improvement?

Everything can always be improved, of course - but we are pretty satisfied with the work done together.

BACKGROUND

Please describe your company and your position there.

We work on mobile parking industry, being the leading player in the Europe with our service coverage. Our product is parking app via which you can find, pay and manage your parking. Currently, I'm Digital Marketing Specialist. In practice, I'm responsible for our app store marketing (ASO+ASA).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Phiture?

The foremost reason to hire an agency to run the testing work was the lack of internal resources to run the testing work in the app stores by ourselves. We wanted to do more testing and to get better, but we did not have enough resources for that.

Furthermore, we felt that we needed to increase our internal knowledge about ASO in general and we saw that to work with an agency could help us in that.

What were your goals for this project?

Goals were to increase the testing volume, learn more about the needs of customers in the stores, and to improve our conversion rate.

SOLUTION

How did you select Phiture?

Last year we had already run a similar project with ASO.co. They had ready-made package solution to ramp-up testing work, but this time we were looking for an agency that could help us to increase our internal knowledge simultaneously and we were not sure whether it was ASO.co.

Therefore, we involved ASO.co + Phiture to the selection process. Phiture was already working for us in managed ASA and we knew they were also offering ASO services.

They had also already demonstrated great knowledge sharing so we thought they could be a good partner. We shared to ASO.co & Phiture our current challenges and expectations, and in addition asked couple exact questions related to the knowledge sharing.

Turned out to be that ASO.co would potentially ask extra for educating us. Phiture in general is active spoke person of the industry and sharing knowledge in their channels, what I appreciate.

Furthermore, ASO.co's work would be only about running one experiment per element, whereas Phiture was offering 6-months managed testing period with iterative testing to achieve results.

Based on my experience, to nail a test on the first time might not be the case, so I felt it more likely that we would succeed in conversion increase with Phiture than ASO.co. Other factors So we selected Phiture since:

1. continuous iterative testing strategy resembled better than one-off
2. partner who is open for knowledge sharing

Describe the project in detail.

Creative ASO audit & recommendations, written report & presentation: Phiture executed extensive research on our current visibility and creatives, get to know our offering in-depth, gathered information about the competitors, our consumer studies, industry best practices and benchmarks. Based on the research, Phiture determined five different testing streams with ~3 pre-designed tests for each stream to start with.

Managed ASO: hands-on managing our testing work for one market. Executing the test plan created in the earlier phase, as well as iterating from the tests and creating new ideas. Included bi-weekly agency meetings where we went through the recent results, gave approval for the coming tests and went through other topics/questions we had.

Phiture was responsible for planning, creating the test material, executing the tests and reporting the results. Our duty was basically only to approve and give input when needed.

What was the team composition?

ASO consultant and a graphic designer. Also, if we had some question or matter that were not exact about the scope, the consultant arranged help from other colleagues in his organisation (e.g. expert from the retention team when talking about rating in-apps).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our testing volume has increased +170% YoY, and understanding the importance of experimenting in the stores has increased across our organisation, that I also keep as result of this project. To analyze the effect on the actual conversion rate is tricky since the exceptional year.

How effective was the workflow between your team and theirs?

Phiture is really hands-on agency that always follow-ups and we really appreciate it, especially given that we have resource lack in our own organisation.

What did you find most impressive about this company?

Their genuine willingness to share their knowledge is separating them from other vendors. Also, I really appreciate their willingness to help us in our questions and challenges, even when not being 100% in their work scope.

Are there any areas for improvement?

We have been now working with their ASA/GAC team, ASO team and retention team. The work process, presentations and way of working is very aligned within ASA/GAC and ASO teams, but the retention team could improve in terms of deliverable/presentation quality as well as work process wise.

BACKGROUND

Introduce your business and what you do there.

I am the director of growth for SoundCloud, a music company. I take care of organic acquisition but up until recently, I was also responsible for retention engagement on the listener side.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Phiture?

Phiture came in as experts in retention engagement, and they have a lot of experience in the activation of new users. They helped us solve some technical challenges and roadblocks that we had which were keeping us back from building such an onboarding experience with the CRM.

SOLUTION

What was the scope of their involvement?

They help us onboard new listeners and provide them with a valuable user journey where they can experience the benefits of the platform in the early days and also, at the same time, inform our marketing decision and enable us to be more personalized in our communication. They suggested a simple yet very effective way of going around this technical bottleneck. They have worked on all our onboarding campaigns and were pretty effective.

What is the team composition?

We worked with three people directly and indirectly with a couple of other team members. We have an account manager, a strategist, a CRM specialist, and we also have had some analysts and engineers. We worked with quite of few people from their team. The work was very seamless, and we really worked as one team. It is a great trust environment, and we know we can count on each other which is pretty great.

How much have you invested in them?

We’ve spent over $100,000.

What is the status of this engagement?

We’ve been working with them since December 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve increased our like rates, follows, as well as retention rates and those are some of the early results of the campaigns we were running. We are still assessing the long-term impact, but we have had some very promising first results.

The quality was great. One of the things they are particularly famous for in the industry is their very innovative approach. They are technically on point, and they understand well what is available on the market and know how to leverage it. Beyond that, they also build in-house solutions. Whenever they don’t find a third-party, they consult for it. One of their strengths is that they can always get you something out of the box and even educate the vendors themselves that provide the service on how to do things. They are definitely very technically savvy.

How did Phiture perform from a project management standpoint?

Project management was pretty good. We have a really wonderful account manager. She always keeps us up to date and makes sure that she is following up. She is very reliable.

What did you find most impressive about them?

I would go back to the technical edge that they have. Not only are they strategically very experienced and knowledgeable but I think they can also counter some technical challenges someone might have, or they might have a solution for something that they have been struggling with for a long time that they maybe have developed in-house. Their technical and strategic skills are very much the best in class.

Are there any areas they could improve?

No, I don’t really have anything specific. No one is perfect, but I don’t think there is anything worth mentioning.

Do you have any advice for potential customers?

Listen to them because they’re the experts. My advice would be to work with them as one team and really see them as an extension of your own team during the project. Make sure that information flows and that there is no us versus them; this is definitely something I think is important. You should really benefit as much as you can from this partnership.