Mobile Growth Consultancy

Phiture is a Berlin-based mobile growth consultancy working with the teams behind leading apps. Using our industry-acclaimed Mobile Growth Stack as a strategic framework, we offer three key services: app store optimization, user retention services and growth consulting.

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Berlin, Germany
  • Kottbusser Damm 79
    Berlin, BE 10967


Key clients: 

Headspace, Soundcloud, Good Game, Spotify, Skyscanner, Vevo, StepStone, Opera, Kayak, Bonial, Zenly, Here, Idagio, Onefootball, Clue, Bonial


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CRM Installation for a Health and Fitness Company

"Phiture followed the timeline and delivered everything according to plan."

Willing to refer: 
The Project
$50,000 to $199,999
Jun. 2018 - Ongoing
Project summary: 

Phiture assisted with marketing automation, providing training on CRM. The team built out strategy and helped with email specifications and push notifications to generate higher retention and conversion rates.

The Reviewer
Maxim Gittsovich
Re-Engagement Manager, Verv Inc.
The Review
Feedback summary: 

Phiture’s strategic and technical expertise led to a growth in revenue, positively impacting the business. Their team stayed on schedule, communicating frequently. They provide sage advice and counsel. Customers can expect a responsive and experienced team that delivers promptly.


Introduce your business and what you do there.

I'm a re-engagement manager at an app company focused on health and fitness called Verv Inc. In my role, I'm currently working with a product company with mobile applications in the health sector. We're helping them achieve their goals and engagement in CRM programs.


What challenge were you trying to address with Phiture?

We hired Phiture to grow our retentions and conversion ratio from free to paid users by integrating CRM tools and developing CRM strategy.


What was the scope of their involvement?

We’ve involved in a six-month empowerment program that provides CRM training workshops with all aspects of multichannel CRM, focusing on retention and engagement metrics.

In the beginning, the company was lacking in experience with CRM, email marketing, and other programs. We asked Phiture to analyze our business to build the right formula surrounding that. They created a rounded strategy for our user base for half a year, leaving us to implement a plan for the second half.

Previously, we’ve used Facebook and Firebase analytic tools, but, as soon as we integrated the CRM tool, we started to use that as the main analytic tool. Their team also took part in negotiations for a CRM vendor and implementing into our SDK.

What is the team composition?

I work with a group of people, but the team leader is Ed (Growth Marketing Consultant, Phiture). During the negotiation stage, I spoke with Andy (Partner & Co-Founder, Phiture) before Ed joined the team.

How did you come to work with Phiture?

I came onto Verv during the signing stage with the feature, but I believe a colleague or partner referred Phiture to them.

How much have you invested with them?

The project cost between $50,000–$100,000.

What is the status of this engagement?

We started working with Phiture in June 2018, and it is ongoing. We will be finishing our work in January 2019.


What evidence can you share that demonstrates the impact of the engagement?

Revenue has grown for the business. At the moment, there’s been an increase due to the CRM program and push notification and email programs.

How did Phiture perform from a project management standpoint?

There have been no issues with project management. We received everything on time. Phiture followed the timeline and delivered everything according to plan. We communicate through Slack and email regularly. Once a week, we have calls through Zoom.

What did you find most impressive about them?

Phiture has experience with holistic retention and technical strategies. Their team provides helpful advice on all aspects.

Are there any areas they could improve?

No, there are none.

Do you have any advice for potential customers?

My advice would be listening to their feedback and guidance. Give them a chance to prove themselves.

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    We all have room to grow.
  • 5.0 NPS
    Willing to refer