What was the scope of their involvement?
We’ve involved in a six-month empowerment program that provides CRM training workshops with all aspects of multichannel CRM, focusing on retention and engagement metrics.
In the beginning, the company was lacking in experience with CRM, email marketing, and other programs. We asked Phiture to analyze our business to build the right formula surrounding that. They created a rounded strategy for our user base for half a year, leaving us to implement a plan for the second half.
Previously, we’ve used Facebook and Firebase analytic tools, but, as soon as we integrated the CRM tool, we started to use that as the main analytic tool. Their team also took part in negotiations for a CRM vendor and implementing into our SDK.
What is the team composition?
I work with a group of people, but the team leader is Ed (Growth Marketing Consultant, Phiture). During the negotiation stage, I spoke with Andy (Partner & Co-Founder, Phiture) before Ed joined the team.
How did you come to work with Phiture?
I came onto Verv during the signing stage with the feature, but I believe a colleague or partner referred Phiture to them.
How much have you invested with them?
The project cost between $50,000–$100,000.
What is the status of this engagement?
We started working with Phiture in June 2018, and it is ongoing. We will be finishing our work in January 2019.