Digital Creative Agency in Barcelona & Berlin

We bring strategic and creative thinking into play.

We help brands grow by creating tailored digital business strategy and intelligent online advertising. Our agency has grown with technology since the early days of the internet. We’re digital natives.

We invest in research and exploration and we tackle work with a strong think-before-do attitude to ensure a happy end to each project we intake.

Our team is our most valued asset, because no matter how brilliant the technology, it’s the people that make the difference. We work in small teams because it proves better results and better fun. Find us in our studios in Barcelona or Berlin.

 
$25,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2005
Show all +
Barcelona, Spain
headquarters
other locations
  • Bötzowstraße, 56
    Berlin, BE 10407
    Germany

Portfolio

Key clients: 

Nespresso, Victorinox, Ebel, Concord, Zalando, Vorwerk, Nestlé, Freixenet, L’Oréal, Puig, Meliá, Expedia, Eurovision, NH hotels, Desigual, Google, Hotels.com, Fútbol Club Barcelona, Beefeater, Danone.

Zalando – Fabulous dynamic videos Image

Zalando – Fabulous dynamic videos

The dynamic video ads that we created for the multinational fashion e-tailer Zalando show the magic that can happen when data feeds creativity.

As a pioneer in marketing personalisation, Zalando is investing heavily in automation. This is with good reason: dynamic ads are more engaging and provide the best experience for customers, enhancing their loyalty and building interest in your brand. According

to Think with Google, customers are 40% more willing to spend more when their experiences are highly personalised.

As part of its marketing strategy, Zalando is extending this into the realm of video ads. It’s putting investment into understanding how its audience engages with its YouTube video campaigns, and using its learnings to improve performance – whether that means new customers or more conversions. Our job was to create the video templates that were up to the task.

How the magic works

These templates “suck in” text and images from an online folder and then render them in batches in different variations according to the target audience. The video engine can also run on an online server, which means these dynamic videos can be rendered on-demand. A dramatic improvement on the previous generation of video template ads which were basic and difficult to automate.

Free to be

A key value for the Zalando brand is “freedom to be”. In line with this, our creative approach was to champion individuality, creating each template with its own distinctive look and feel.

After interviewing the client, we discovered that Zalando’s customers are aged between 18 and 45, so we decided to divide the templates into three age groups (18–25, 26–35 and 36–45). We also divided the audience into two groups: prospecting and redirecting, and then came up with six creative concepts.

Beauty and the beast

As well as the video templates we created HTML ads to accompany the video campaign. One of the challenges we faced was the limits of animation as well as weight limitations. This is why, instead of copying the ideas, we translated them into the realm of HTML.

More info

https://elespacio.net/work/zalando

 

 

Ebel – Timing it right with influencers Image

Ebel – Timing it right with influencers

The luxury Swiss watch brand EBEL asked Elespacio to support them with their influencer marketing initiatives that would extend their reach and engage with their audience in new creative ways. EBEL appreciates and supports young creative minds and fashion visionaries that share common values and philosophy. After one year of great collaboration, we saw impressive results in both reach and engagement.

 

EBEL appreciates and supports young creative minds and fashion visionaries that share common values and philosophy.

 

Always be prepared

Before we started our search for the perfect fashion influencer, we defined our client’s target audience through extensive research and persona-building. We also developed a strong, distinctive brand voice, and determined which KPIs we would use to measure our success.

 

With influencers, think small

We decided that micro- and nano-influencers would be the best fit because, although their audiences are smaller, they’re more deeply engaged. This would lead to more traffic and higher engagement rates for our client and give us the opportunity to build a strong partnership.

 

More info:

 

https://elespacio.net/work/ebel-influencer

 

Concord – Bringing a brand into focus Image

Concord – Bringing a brand into focus

Bringing a brand into focus

 

Concord is an iconic Swiss watchmaker that goes back to the turn of the 20th century. It’s also the sister brand of our client Ebel, whose social media strategy we devised and implemented over the past year, increasing its reach and engagement on Facebook and Instagram. So it

was natural that Concord would come to us for help with their social media presence.

 

It’s all about image

 

First of all, the visuals. Unity, harmony, agreement, collaboration. These were the themes that kept appearing when we researched the brand. We carried these messages into the social media posts by framing images with polygonal shapes.This use of geometry represents not only the different facets of the brand’s collaborative origins, but also its modern, innovative thinking.

The images focus on the fine details of the products, in line with the brand’s motto, ‘the story is in the detail’. They’re set against a background of patterns, textures and architectural images – a nod to the links between design, art and sculpture. And, finally, we intersperse these images with chic, stylish model shots that conjure up ‘moments’, whether calendar events such as spring or Valentine’s Day, or just modern life in the city.

 

Finding the right words

 

The copy, meanwhile, is characterised by two things. First, there is a clearly defined structure for each post. Every one begins with the words ‘Zoom in…’ inviting the audience to focus on one aspect of the image, followed by a short line or two of copy. This bold structure and pattern is an echo of the geometry used in the imagery, denoting the modern, edgy spirit of the brand as well as giving it a distinctive voice.

 

More info:

https://elespacio.net/work/concord

 

EBEL - The art of Insta-branding

Crafting a luxury look

Ebel is a luxury Swiss watch brand with a long legacy of creating unique timepieces. Our job as an agency is to build a distinguished tone of voice for Ebel through understanding the brand’s audiences and their needs. Our social media strategy relies both on organic and paid posting. We are also responsible for content creation and implementation of tools and processes for

publishing and engaging communities.

Good content leads to great results

Using extensive reporting helps us continuously obtain great insights with which we can enhance results; within just 6 months, we increased the Ebel community on Instagram by 50%, raised the total engagement by 42% and drove up the profile visits by 400%.

More info:
https://www.elespacio.net/work/ebel

Victorinox - The Swiss army knife in advertising

Next stop: Google Marketing Platform

Victorinox approached Elespacio to help them move their display advertising campaigns to Google Marketing Platform. That meant providing both technology as well as creative and media support. We partnered with DQNA (Google Certified partners and resellers) to get the job done.

Creative and media working together like a

Swiss knife

What made this project collaboration so unique and successful was the complete integration of creative and media. Elespacio and DQNA worked side by side as one team at every phase of the project from strategy, design and build of creatives, to the set up of campaign manager and DV360, as well as the daily management of dynamic campaigns on Google's DSP (demand-side platform).

All the tools you need – going for GMP ́s full potential

Implementing Google Marketing Platform

We implemented Google ́s GMP technology starting with Studio, Campaign Manager and DV360, in order to run dynamic and real-time bidding campaigns for prospecting and retargeting on Google’s extensive DSP. Good implementation is key to delivering on campaign results, especially when it comes to floodlights activities, audiences and reporting configuration on Campaign Manager.

Mid and lower funnel strategy

Our ambition was to reach the technologies full potential to deliver highly relevant messages to the right user in real-time. Our funnel strategy had two key campaigns: a mid-funnel one targeting custom affinities with an inspirational message aimed at letting users discover Victorinox collections on the website. The second campaign re-targeted users with products they had shown interest in when visiting Victorinox.com.

Mid-funnel – prospecting

  • Target custom affinities and purchase intent
  • Organise by product categories
  • Address user segments
  • CTA: discover collection

 

Lower-funnel: retargeting

  • Audience lists based on website interaction (Floodlights)
  • Ads show product seen or added to cart
  • Conversion driven

 

Tools used (for visuals)

  • Campaign Manager
  • Studio
  • DV360
  • Tag Manager
  • Data studio

The special gadget – Data visualization & reporting

To support the client team with monitoring results and reporting, our team built simple and effective data dashboards using Google Data Studio. Among the reporting metrics were ROI, CPA and conversions. Good data visualization is meant to provide a clear storytelling in a modern and engaging way, by highlighting what's important and allowing for actionable insights and conclusions.

More relevance, better results

When we compared their results from previous display campaigns with the dynamic one running on GMP,  we saw a significant increase in the KPIs across the board. It’s official: better targeted and personalized messages lead to better results!

 

 

 

 

 

Vorwerk - The cookbook for email strategy

Let’s get cooking!

Vorwerk is a global household brand famous for the Thermomix kitchen appliance, a super tool capable of cooking just about everything. Vorwerk has a very unique way of engaging with its customers relying on word-of-mouth, and an incredibly loyal and passionate community that recommends and recruits new customers.

In addition to selling Thermomix, Vorwerk monetizes on content

through Cookidoo, an online platform that provides recipes and cooking ideas to global Thermomix users.

Where did we start?

In order for us to get a better understanding of what needed to be addressed with Vorwerk’s email strategy, we conducted a process of discovery consisting of desk research and stakeholder interviews with members of the international, Spanish and French teams.

This process of discovery allowed our team to get to know the Vorwerk brands, the teams behind it and the processes that are in place when it comes to planning and executing email marketing campaigns across different markets.

In addition, our research helped us map out the entire customer journey for Thermomix and Cookidoo, which in turn led us to identify opportunities and pain points that customers experience at different stages of the journey.

Onboard, convert, retain

The core goals of Vorwerk’s email strategy for Thermomix and Cookidoo are to onboard, convert and retain customers. By looking at every step of the journey and literally stepping in the shoes of users, our team was able to identify the challenges the brand was facing in connecting with its audience and delivering on their expectations.

More info:
https://www.elespacio.net/work/vorwerk

Training Barceló Hotels on Google Studio Image

Training Barceló Hotels on Google Studio

From always-on to always-own

This project represents a new challenge for Elespacio. It was the first time we ever trained a client to have full control of their dynamic framework! We committed to three key goals: One, to set up a pilot dynamic retargeting campaign in Studio—as usual—; Two, to show our client Barceló how to handle the day-to-day management of their campaign, with an always-on approach;

And three, to teach them to replicate the framework for other campaigns and markets, beyond the pilot. We want to laud Barceló’s courage and determination to bring in-house the complete power over their digital strategy.

The dynamic retargeting strategy

We developed the dynamic retargeting strategy in collaboration with Barceló and their data analytics agency Business Minds. As outlined above, this strategy was to be immediately implemented as a pilot campaign for the Spanish market; yet it was conceived to be replicated for all the many other Barceló markets around the globe and remain always on, allowing for progressive optimization over time.

As in all dynamic retargeting strategies, we scoped the key remarketing scenarios and created a messaging matrix to match audiences with relevant product offerings. In a nutshell: we planned to lure destination page visitors with creatives of the seen destination and hotel page visitors with creatives featuring the seen hotels.

The core strategy is straightforward, but there were about a dozen different data inputs or remarketing attributes defining the content displayed and the exit URLs in the creative ads.

Find out more:

https://www.elespacio.net/work/barcelo

Nespresso Always-on Retargeting Image

Nespresso Always-on Retargeting

A creative approach to retargeting

The goal of the dynamic retargeting project was to develop an Always-on dynamic framework based on GMP technology to deliver multiple retargeting messages for users who have visited certain pages of Nespresso.com at different periods of the year.

More info: 

Reviews

Sort by

Digital Marketing & Branding for Nespresso

"When I start a project with Elespacio, I know that it will be seamless."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Feb. 2016 - Ongoing
Project summary: 

Elespacio provides creative production services for a coffee brand. They’ve developed and adapted websites, landing pages, banners, and more; localized content; and brainstormed media ideas.

The Reviewer
 
5,001-10,000 Employees
 
Lausanne, Switzerland
Arnaud Martin
Media Manager, Nespresso
 
Verified
The Review
Feedback summary: 

Elespacio delivers in their ability to understand a branding brief, supply valuable creative knowledge and assets, and manage a project smoothly from start to finish. Their straightforward style of communication combined with their proactive team makes them an invaluable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a performance marketing manager at Nespresso in Switzerland. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elespacio?

I’ve been working with Elespacio on various projects, including websites, landing pages, banners, dynamic banners, and social media banners, both for awareness consideration and performance.

SOLUTION

What was the scope of their involvement?

We have two tasks that we ask of our creative agencies. The first is pure creation. We brief them, and they answer back with a creative concept. On the other side, we work on a lot of adaptations. There is a main agency with Nespresso International that will create all the creative roots. Based on that, we will ask for Elespacio’s services to help us localize the content to be more related to cultural aspects — for instance, to give it a more Swiss look and feel.

The creative aspect is what I most like about Elespacio. We can brief them from scratch, and they will guide us with their understanding of the business and brand identity. They also have a strong knowledge of media. They’re specialists in their own discipline — creative production — but they also know how things work from a media standpoint. That’s perfect for me.  It’s really easy then to brainstorm with them while the media agency is creating the media brief, or at least working with us to create the media brief. Elespacio can provide some feedback and insights on both sides. That’s very useful and definitely worth it.

What is the team composition?

I have two points of contact on Elespacio’s side: one that’s more the agency lead and one that’s more the project lead. They dispatch the work within the agency, to 1–2 people. I usually have contact with the two during the brief, and, for the operational and review parts, I’m in contact with just one person.

How did you come to work with Elespacio?

They applied for the tender we submitted.

What is the status of this engagement?

The partnership started in February or March 2016 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’m definitely really happy with what Elespacio produces. They’re really high-quality in three things. The first is understanding the brief and brand identity guidelines and voice. They’ve saved me a lot of time because they really get the brand identity. Especially with brands like Nespresso, it’s possible to go really far in creativity, which is good, but we need to speak to what’s been decided on a brand level. They’re always straight to the point.

Secondly, Elespacio knows what they’re talking about. A specific project that they successfully handled was dynamic remarketing. They produced around 4,000 assets to be displayed on a dynamic level, and they entered the discussion with the media agency right from the beginning. We did a workshop with them and our media agency, which was really helpful.

The third is project coordination. We work on collaborative tools, and Elespacio is really available for any back-and-forth. If we’re drifting away from what we were asking in the beginning in the scope of work — which happens often at Nespresso — they’re always proactive in finding a way out or an answer to that. 

How did Elespacio perform from a project management standpoint?

They’re really good. They’re available each time I ask for something. Nespresso is full of projects and ideas, and it’s sometimes hard — even for us — to cope with the number of ventures. Each time I ask for a tight deadline, they’re available. I can count on them when I need an urgent task. They can make themselves available in 48 hours from sending the brief.

What did you find most impressive about them?

It’s definitely the human contact we have. Other agencies can do what they do, and we can discuss pricing, delivery, quality of work, and so on, but it’s really about the contacts in the end. I’m really close to them when it comes to projects, and I like their way of working: it’s fast and straight to the point. We use collaborative tools and don’t go into too much detail. It’s really about understanding each other and being aligned. When I start a project with Elespacio, I know that it will be seamless. They’re reliable, trustable, and really available.
 
Are there any areas they could improve?

It can be an issue if the scope of work isn’t clearly defined. We’ve been through some phases, especially in the beginning, where we had additional costs on a scope of work that wasn’t clearly defined in the beginning. That’s obviously on my side. It’s my responsibility to define the project correctly and assign a scope of work that reflects what I’m trying to achieve. However, it’s a small limitation; some clients may not want to see that they’d signed for one cost and there’s additional cost coming after. Again, though, I’m very satisfied with them, and it’s a matter of learning how to work together.

Do you have any advice for future clients of theirs?

I’d definitely recommend trying it out. I’m of the mindset of trying, doing, and failing fast. If the client has some budget and it’s not a critical campaign, they should try Elespacio out in a controlled environment just to get a feel for how they work. I’d definitely recommend them myself, but clients have to ask themselves where they are in terms of business and of digital. I wouldn’t say that Elespacio is ahead of the trend, but they can propose things that aren’t traditional and that may not align that much with the client’s expectations.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Swiss Army Knife Manufacturer

"I’m most impressed with their creative work and ideas and how they use and marry it with the data."

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July 2019 - Ongoing
Project summary: 

Elespacio offers digital marketing services to a Swiss Army knife manufacturer. They made templates to automate collateral creation, migrated ad processes to a Google platform, and provide data analytics.

The Reviewer
 
1,000-5,000 Employees
 
Ibach-Schwyz, Switzerland
Sri Ganesh Santhiram
Head of Digital, Victorinox
 
Verified
The Review
Feedback summary: 

The client has seen its retargeting efforts become 35% more efficient and return a higher ROI. Elespacio delivers high-quality creative work and insightful ways to reduce workloads and enhance effectiveness in digital marketing. Their reliability and detail-oriented approach stand out.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of digital marketing at Victorinox, a Swiss Army knife manufacturer. We also make cutlery, travel gear, fragrances, and watches.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Elespacio?

We needed a company to help us structure our digital marketing tactics specifically around display ads and retargeting in a much more data-driven way.

SOLUTION

What was the scope of their involvement?

Elespacio helps us with some of the creative work, data analytics, and programming work. They're helping us automate some of our display and programmatic campaigns. We were also looking to transition from some of the ad services we were doing before into the Google marketing platform.

When we first started talking to them, they showcased some of the case studies that they’d worked on with some of the other brands in our space. They’re solid on the creative side in design work. We started with a test campaign on a smaller scale to look at how we work with them and what the tactics are. We then worked with them to do our repackaging campaigns for our e-commerce business in three markets in Europe. 

Elespacio also was involved in making creative collateral. They created the templates that were engaging and automated HTML templates. They helped us to automate the process from having hundreds and thousands of individual materials to probably 8–9 automated templates. Once we had the proof of concept phase, they transitioned everything for us within a six week period.

What is the team composition?

One main point of contact is one of the partners who is head of the production team. We had an account manager and one or two technical guys coming in and out on a regular basis.

How did you come to work with Elespacio?

We were looking for a smaller agency that was certified, strong with data, and used Google marketing. Elespacio was more on the creative side than a reseller of the Google marketing platform, but they had what we were looking for.

How much have you invested with them?

We spend $10,000–$15,000 per month.

What is the status of this engagement?

We started working together in July 2019 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Elespacio has improved our retargeting efficiency by 35% year on year. The hours we used to spend doing individual banners, target messaging, and other creative materials have dramatically dropped. They helped us improve our overall investment in our mid-funnel display campaigns: we were averaging 2.2 and we’ve picked it up to around 2.95.

How did Elespacio perform from a project management standpoint?

They’re structured in terms of how they work with us. We have a very clear definition that has been set up within Basecamp. They have two main points of contact through which everything is channeled. They’re on time: we haven’t had any delays, and if we have any, they’re very open in communicating that. About 80%-90% of our communication is daily via Basecamp. We have weekly status calls as well

What did you find most impressive about them?

I’m most impressed with their creative work and ideas and how they use and marry it with the data.

Are there any areas they could improve?

Elespacio spends a lot of time going into details and makes sure they’re doing the right thing and getting stuff done. However, sometimes they spend a bit too much time trying to get the most creative look and feel rather than moving fast. We work with them to try and balance it.

Do you have any advice for potential customers?

Have a clear idea of what you want to achieve and what measurable goals you’re going to be putting into place.

4.0
Overall Score At the beginning, it was a challenge to get everything right, but that was more from our side figuring out what we wanted.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Elespacio’s scope of work depends on how fast they deliver and the complexity from the client side. They generally deliver on time.
  • 5.0 Cost
    Value / within estimates
    They’re quite competitive for the value and the quality they deliver.
  • 5.0 Quality
    Service & deliverables
    I’m very happy with everything. They do a great job in the value they provide, the creative work, the data, and the high quality control.
  • 5.0 NPS
    Willing to refer