Transformation Marketing: How to Revamp Your Strategy

Complacency will kill your business.

Businesses must change or else they risk becoming obsolete in an evolving market. In order for your digital marketing efforts to be successful, you need to stay on top of your projects and make adjustments as needed. If your conversion rate is slipping or traffic is going down, it’s time for you to reassess and transform your digital marketing strategy.

Through refining their digital channels and restructuring their core marketing processes, businesses can transform their marketing to improve the customer journey. By regularly reevaluating your marketing processes, you can increase your return on your investment.

Not sure how to start? Here are four steps to help you go about transforming your digital marketing strategy.

Step 1: Analyze web data
Step 2: Evaluate your strategies
Step 3: Outline your goals
Step 4: Start a new campaign

Step 1: Analyze Web Data

Digital marketing analytics allow marketers to understand the effectiveness of their entire marketing strategy. Use data analytics tools such Google Analytics to identify your strengths and where you can improve their marketing efforts.

Here are a few things your marketing team to should keep track of when analyzing website data on:

• User traffic measures how many people are visiting your website.
• Traffic source helps you understand where your leads are coming from. Do they find your site from PPC ads? Links on other sites? Organic search?
• Most visited pages show what your audience is the most interested in.
• Bounce rates can go up if the visitors don’t find what they’re looking for or if your site doesn’t load correctly. This can help you understand what customers are looking for and how you can improve their experience.
• Conversion rate measures how many leads actually make a purchase in comparison to the number of impressions. Use this information as a benchmark for your progress.

When analyzing data, it’s important to remain focused on the buyer’s journey rather than simply on the metrics. For example, while ads may bring in traffic to your site, a good landing page can have a massive impact on whether or not they actually decide to take the next step toward a purchase.

Your metrics will reveal what your customers are looking for from your brand and where you’re coming up short. Use the data you collect to identify your customers’ pain points and adjust your strategy accordingly.

Step 2: Evaluate Your Strategies

If your metrics aren’t where they should be, you need to reevaluate the elements of your marketing strategy. As you’re collecting data, ask yourself questions such as:

• Are you reaching a large enough audience? Do you need to expand your reach to grow traffic?
• Is one channel attracting more leads than another? Do you need to shift where you’re investing your budget to increase impressions?
• Is your conversion rate consistent with the industry you’re in? If not, what isn’t working?
• Are you targeting the right people? Should you reevaluate your buyer personas?
• Is your messaging effective? What seems to resonate with your audience?
• What challenges are your customers facing? Are you addressing those challenges with your content and communication?

The answers to these questions will help you recognize what adjustments you need to make in order to move your business forward.

Consider alternatives to the tactics you’ve already employed. The digital marketing landscape is constantly changing, and you must stay on top of the most recent trends in order to attract customers and stand out in the market.

If you’re unfamiliar with a hot digital marketing tactic that you think could help you reach your goals, hire a digital marketing company in order to produce high-quality work and measurable results.

Step 3: Outline your Goals

Setting clear objectives for your digital marketing efforts is key to making sure that everyone in your organization is on the same page. Focus on what you want to change and what is working well so far.

Do you need to expand brand awareness? Improve your online presence? Or increase sales? While these may be great goals, you must also establish key performance indicators (KPIs) that can help you gauge the success of your marketing efforts.

For example, if you decide to invest in SEO, you’ll want to track the impact on organic traffic and your site’s rankings for certain keywords. Make sure that the goals that you set are realistic and align with your business’s needs.

Step 4: Launch a New Campaign

At this point, lean on the data and research that you collected while you were reevaluating your strategies. Use this information to form a new campaign that will help you meet your goals.

First, determine which channels will help you reach your campaign objectives. Whether you choose to expand your efforts through PPC ads, email marketing, social media, or SEO, make sure that you are focusing on the most effective way you can reach your audience.

Try new ways to present your message and test new branding strategies. Don’t be afraid to take calculated risks and consider branching into new channels.

Once your new campaign is launched, be sure to keep track of how it is performing. With this data, you can proactively make adjustments and plan future campaigns.

Transform Your Digital Marketing Strategy to Improve your ROI

Digital marketers constantly need to make changes in response to the performance of their campaigns. If it looks like a project isn’t going well, it’s time for them to reevaluate their tactics and transform their marketing strategies.

They can do this by analyzing web data to identify what their customers are looking for. Normal metrics such as traffic by source, bounce rates, and conversion rates can give marketers a better idea of how people are responding to their campaigns.

With this data to back them up, marketers can evaluate their strategies and identify room for improvement. They need to think critically about the best way to target buyers and do research into the newest trends.

From there, they should outline their goals and establish KPIs to measure their success. When it’s all said and done, it’s time to launch a new campaign and test new strategies.