How Companies Are Using Digital Advances to Revolutionize Their Marketing Strategies

Digital transformation enables companies of all industries to find areas for automation, discover market trends that focus on customer data, and more by investing in emerging technologies. 

According to our recent Clutch survey, over 40% of companies (42%) believe that a digital transformation could strengthen their marketing efforts.  

Daniel Harris of Eco Motion Central Inc, a sustainable mobility company, is seeing the impact of AI and digital transformation in areas that directly impact the customer journey. 

"Businesses often prioritize areas like marketing, sales, and customer experience for AI implementation because these areas often yield the most immediate and measurable results. While areas like HR or legal may also benefit from AI, the impact might not be as directly visible." 

In 2024, it’s likely that we’ll see emerging technology — like machine learning, AI, automation, and data management — have a huge impact on marketing teams.

This article will explore how marketers can harness new technology to streamline their processes and deliver more effective results.  

SEM 

Digital transformation can influence search engine marketing (SEM) because of its impact on consumer behavior. 

People rely heavily on digital channels like social media, PPC, and more, for research, information, and purchases. Companies can leverage support from a service provider to adapt their SEM strategies with data-driven insights and engagement tactics. 

Digital transformation is an ongoing process, and companies must adapt quickly to changes in consumer behavior and emerging technologies. By staying agile and experimenting with new SEM tactics, marketing companies can stay ahead of the competition and capitalize on new opportunities with their client base.  

Advertising 

It is common knowledge that the advertising world has significantly changed despite being one of the more traditional business models out there.  
Businesses can connect with their audiences by leveraging their customer data to create more personalized journeys in advertisements, which falls on marketing teams and their external support. 

Along with enhanced audience targeting, digital transformation can support omnichannel marketing efforts and programmatic advertising automation that caters to customer-centric messaging. 

SEO 

People rely on search engines heavily for information. To ensure that their company is on top of SERPs, businesses need to hire external SEO and marketing teams to complete optimizations for their company. 

Emerging technologies can provide companies with access to vast amounts of data on consumer behavior, search patterns, and market trends. By leveraging data analytics tools, companies can gain insights into keyword trends, content performance, and user engagement metrics. This data-driven approach enables them to optimize their SEO strategies and improve search visibility. 

Companies also need to optimize their websites to fit mobile usage & initiatives along with the rise of voice-enabled digital tools. 

Digital transformation demands a strategic and personalized content approach. Companies should create high-quality, valuable content that aligns with user needs and preferences, along with fitting SEO best practices. 

Video Production 

With the rise of digital tools and artificial intelligence in video production, marketing leaders are starting to take notice and include short-form videos in their marketing campaigns, blog posts, and social media platforms. 

AI has reduced the cost and complexity of producing videos, with streamlined workflows that cut time in the production process. 

Marketers can leverage these new technologies and tools to cater to their potential customers. 

Overall, digital transformation has transformed video production by making it more accessible, cost-effective, and adaptable to evolving audience preferences. It has expanded distribution channels, improved production quality, and enabled personalized and interactive experiences. 

Social Media 

Increased connectivity is a thread that connects digital transformation and social media. 

Successful digital transformation is apparent in the ever-evolving world of social media, but how can external marketing teams help their clients take their social media strategies to the next level? Thinking through strategies for customer engagement. 

User-generated content has become influential in shaping brand perception, so companies can tap into this content by encouraging user participation. Digital transformation has also made it easier for businesses to capitalize on real-time trends and insights, targeting their marketing funnels to meet customer expectations directly. 

Service providers can tailor their social media marketing or even content marketing services to hit those services that directly tie into customer behavior.

Companies Reap Benefits of Digital Transformation with Marketing Efforts for 2024

In 2024, companies can see significant improvements in their marketing efforts by embracing the power of technology, finding opportunities to engage with their customers on a deeper level, and hiring a trusted marketing team to align their marketing efforts.

In order to meet their client base where they’re at, marketers need to think creatively about how they can use innovation to supplement their current marketing repertoire. 

Embracing a digital transformation strategy with marketing efforts will give companies a competitive edge in an evolving landscape.

 Download the full report to start your transformation.