Top 10 Asian American Pacific Islander B2B Digital Marketing Influencers to Follow in 2025

Asian American and Pacific Islander (AAPI) Heritage Month is an opportunity to recognize the innovators and thought leaders shaping their fields behind the scenes. In business-to-business (B2B) digital marketing, a growing number of AAPI professionals are leading conversations, building communities, and sharing insights that help others grow.

This list highlights 10 standout voices worth following in 2025: marketing influencers who consistently show up, share knowledge, and stay active on LinkedIn. 

How This Influencer List Was Populated

Clutch analyzed over 50 AAPI thought leaders across the web and social media, ranking the Top 10 based on their LinkedIn following and active presence. To qualify, individuals needed to post at least once or twice a week on LinkedIn. 

These are the under-the-radar influencers making a big impact in B2B marketing.

1. Guy Kawasaki, Chief Evangelist at Canva

3M LinkedIn followers

Born in Honolulu, Hawaii, Guy Kawasaki is a legendary voice in tech and marketing. He now serves as Chief Evangelist at Canva, where he gleefully spreads the word about the company’s mission to democratize design. 

A longtime advocate for accessible tools and shared knowledge, Kawasaki brings decades of insight to the B2B digital marketing space through thought leadership, public speaking, and his popular podcast, Remarkable People, which features conversations with icons such as Jane Goodall, Martha Stewart, and Steve Wozniak.

In addition to his work with Canva, Kawasaki serves as an Executive Fellow at the University of California (UC) Berkeley’s Haas School of Business and as an adjunct professor at both UC Santa Cruz and the University of New South Wales (UNSW) in Sydney, Australia. He has authored over a dozen books, including Think Remarkable and The Art of Social Media, and founded multiple companies across Silicon Valley. Kawasaki’s storied career revolves around one goal: helping people become more remarkable, one idea, tool, and conversation at a time.

2. Neil Patel, Co-Founder of Neil Patel Digital

742K LinkedIn followers

Neil Patel is one of the most recognized names in digital marketing, and for good reason. As Co-Founder of NP Digital, he’s helped global brands like Amazon, Microsoft, and Adobe grow through performance-focused marketing strategies. His influence spans multiple platforms: over 1.3 million YouTube subscribers, 9 million monthly blog visitors, and more than a million listens each month on the Marketing School podcast.

Born in the United Kingdom to Indian immigrant parents, Patel built his career from the ground up, launching his first successful company, CrazyEgg, at just 22. Today, he’s considered a leading expert in search engine optimization, content, and digital advertising. A New York Times bestselling author, he’s spoken at over 300 conferences and earned accolades from Forbes, The Wall Street Journal, and even President Obama. 

3. Shama Hyder, Founder & CEO of Zen Media

662K LinkedIn followers

Shama Hyder is the founder and CEO of Zen Media, a B2B marketing and PR firm that has worked with clients like Chase, NASA, and Toyota. Dubbed the “Zen Master of Marketing,” Hyder launched the agency at just 22 and quickly became a go-to expert in digital strategy and social media.

She’s the author of the best-selling book The Zen of Social Media Marketing, a LinkedIn “Top Voice” in Marketing for four consecutive years, and an influencer with a social media reach of over 2 million followers. Hyder was the only woman delegate selected by the U.S. State Department to mentor tech entrepreneurs across the Middle East and Asia as part of a White House initiative.

Hyder’s approach emphasizes acting on present opportunities to drive success, a philosophy she terms “The Zen Way.” As an international keynote speaker, she has delivered talks in over 20 countries, sharing insights on digital transformation and marketing innovation. Her work inspires businesses to connect what's next to what's now.

4. Goldie Chan, Founder of Warm Robots

95K LinkedIn followers

Goldie Chan, widely recognized for her distinctive green hair and vibrant personality, is the founder of Warm Robots, a personal branding and social media strategy agency based in Los Angeles. She first gained recognition as a top voice on LinkedIn, where she created one of the platform’s longest-running original video series, earning her the nickname “the Oprah of LinkedIn.”

A Forbes contributor on personal branding and storytelling, Chan has worked with global brands like Adobe, LEGO, and Microsoft. She’s also been a keynote speaker at major industry events, including SXSW and VidCon. Her first book, Personal Branding for Introverts, will be released in October 2025.

In addition to her work at Warm Robots, she has been active in creative communities, serving on the New Media Council of the Producers Guild of America. Chan’s thoughtful approach to digital identity and telling inclusive stories has made her a sought-after voice in marketing.

5. Larry Kim, Founder & CEO of Customers.AI

92K LinkedIn followers

Larry Kim is the founder and CEO of Customers.AI, a leading platform for website visitor identification and lead generation. The tool helps businesses convert anonymous website traffic into leads, bridging the gap between interest and engagement. Before launching this venture, Kim founded WordStream, a digital advertising software company that helps businesses optimize their pay-per-click and online advertising campaigns. 

A longtime authority in the marketing world, Kim has contributed articles to outlets like Search Engine Journal and Inc. Magazine. Kim shares practical advice with his LinkedIn followers about digital marketing, AI tools, and B2B lead generation. He continues to shape the future of B2B digital marketing by connecting data, technology, and actionable strategies.

6. Eric Siu, Founder of Single Grain

49K LinkedIn followers

Eric Siu is the founder of Single Grain, a digital marketing agency that partners with brands like Amazon, Salesforce, and Uber to drive growth through search engine optimization, paid media, and content marketing. He co-hosts the aforementioned Marketing School podcast with Neil Patel, where these B2B digital marketing titans deliver daily bite-sized lessons to over a million listeners worldwide.
Beyond Single Grain, Siu leads Leveling Up, a personal development platform focused on health, wealth, and relationships. He brings a holistic approach to success by combining business growth with personal improvement.

Siu’s marketing expertise and engaging content have earned him recognition as a B2B thought leader. He frequently shares practical insights on growth marketing and entrepreneurship with his LinkedIn followers. With straightforward advice and real-world experience, Siu helps marketers and business owners grow their brands and keep pace with digital changes.

7. Christopher Penn, Co-Founder & Chief Data Scientist at Trust Insights

41K LinkedIn followers

Co-Founder and Chief Data Scientist at Trust Insights, Christopher Penn, helps businesses turn marketing data into measurable growth. With a background in computer science, marketing, and machine learning, Penn has earned a reputation as one of the sharpest minds in data-driven marketing.

He’s the author of multiple books on marketing and AI, a frequent keynote speaker, and the voice behind Almost Timely, a popular weekly newsletter breaking down marketing trends, AI developments, and practical analytics tips. His work unites marketing strategy and technical execution to make complex topics accessible and useful for marketers in all industries.

At Trust Insights, Penn works with companies like IBM, Cisco Systems, and Amazon to uncover insights hidden in their data and use them to make smarter decisions.

8. Eric Toda, Director, Content Studio at Meta & Executive Director of Meta Prosper

26.6K LinkedIn followers

Eric Toda is the Director of Content Studio at Meta and Executive Director of Meta Prosper, a platform that uplifts AAPI voices through storytelling, community building, and advocacy. With previous leadership roles at Nike, Snapchat, Airbnb, and Gap Inc., Toda brings a seasoned perspective to brand marketing and unprejudiced content strategy.

A proud member of the AAPI community, Toda is a widely respected voice on representation in media and tech. His thought leadership has been featured in major outlets like Adweek, Forbes, and Harvard Business Review. Toda also serves on the board of directors for the Ad Council and The Asian American Foundation.

Through his work, writing, and advocacy, Toda continues to challenge industry norms and push for more equitable storytelling across every screen.

9. Vivienne Piong, Co-Founder & CCO at 500 Designs

5.3K LinkedIn followers

Vivienne Piong is the Co-Founder and Chief Creative Officer at 500 Designs, a design and branding agency that helps businesses create compelling visual identities. With a background in graphic design and art direction, Piong has shaped the creative direction for a diverse client roster. She has also co-founded several other ventures, proving her strong entrepreneurial drive. Piong’s work reflects a commitment to promoting design as a powerful tool for connection and growth.

The San Francisco-based Piong mentors and advocates for women and underrepresented groups in the creative industry, sharing her expertise to help others excel. Through her leadership, Piong continues to inspire a new generation of designers to push creative boundaries.

10. Patricia Ratulangi, Global Head of Corporate & External Communications at NielsenIQ

3K LinkedIn followers

Patricia Ratulangi is the Global Head of Corporate & External Communications at NielsenIQ, leading initiatives focused on diversity, equity, and inclusion. With over two decades of experience in corporate communications, she specializes in highlighting underrepresented voices and supporting inclusive narratives. 

Ratulangi serves on the board of VOICES for AAPI, an organization dedicated to increasing AAPI representation in the marketing and communications sectors. Based in Chicago, she is passionate about exploring the city's diverse neighborhoods and cultures, often through its culinary offerings.

The Top 10 AAPI B2B Digital Marketing Influencers

Each of these standout AAPI marketers brings something unique to the table, including valuable insights, seasoned perspectives, and an entrepreneurial spirit. For B2B digital marketers sharpening their strategy, rethinking their content, or exploring new channels, these trend-setters' expertise can offer the push you need to grow with purpose.

Need more help? Browse top-rated B2B digital marketing agencies on Clutch and read verified reviews to find the right fit for your next campaign.
 

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