Addlium

BACKGROUND

Please describe your company and your position there.

Founder & CEO. We provide freight brokerage service for general goods companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

After years of working in the transportation sector in the US, I decided to start my own business. I know the industry almost from every angle but face difficulties with sales. Classic cold calls do not work well because supply managers on the other side of the phone already know that you want them to sell something. I know that the selling culture is changing, and have already heard about LinkedIn social selling, but I have not had much time to dive deep into the process itself.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Addlium’s CDO/Project Manager Anastasia personally and once saw her posts on LinkedIn about their company services. I contacted her, and we discussed the details. As a result - total match. Their offer fully met my needs. The price range is also favorable for me.

Describe the project in detail and walk through their service package.

Our cooperation began with developing a lead nurturing strategy and preparing my profile for networking according to LinkedIn guidelines. They fully guided me in writing and posting branded publications about the company, services, my personal experience, tips & tricks, and other useful information from my page. The next step was to search and process the target companies' base. I shared the details of my target audience, and the lead generation team compiled a list of companies from nearby locations that might need the services of a broker. They also collected contacts of supply chain and/or procurement persons. Simultaneously, they prepared a chain of tailored messages for contact outreach. They are constantly improving the scripts and communication strategy not just to "sell" but to deliver the values of my offer.

How many resources from the vendor's team worked with you, and what were their positions?

Five people. Personally in touch mainly with the PM and sometimes the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Overall, in 3 months, I got a list of more than 1100 cold contacts, 8 of which got interested in our offer. What is more, now I have my LinkedIn page fully packed with branded media and content. My Social Selling Index is also constantly improving due to regular organic activity, correct content, and lead generation strategies.

How effective was the workflow between your team and theirs?

We are always in touch with Anastasia on current and urgent questions. I get weekly reports on done work and results, which is also very convenient.

What did you find most impressive or unique about this company?

I like that I can track the workflow myself online in simple reports at any time.

Are there any areas for improvement or something they could have done differently?

No