Addlium

BACKGROUND

Please describe your company and position.

I am the Managing Partner of ARMADA

Describe what your company does in a single sentence.

ARMADA is a leading Ukrainian legal company with more than 40 highly qualified specialists in various fields of law. Our services are B2B oriented, our team specializes in legal business support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• Upgrade of my profile and profiles of our key co-workers and business network expansion on LinkedIn

SOLUTION

How did you find Addlium?

Referral

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Throughout our collaboration, Addlium demonstrated exceptional expertise in B2B social selling strategies, showcasing a deep understanding of our objectives and tailoring their approach accordingly. They diligently worked with our team to create a professional brand for each key member team. They provided regular progress updates, sought feedback, and promptly addressed any concerns or questions that arose during the cooperation. 

All of these resulted in a substantial increase in our brand awareness among the target contacts on LinkedIn. The upgraded professional profiles attracted a significant number of relevant connections, expanding our business network and creating valuable opportunities for collaboration and partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We witnessed a substantial increase in brand awareness among our target contacts on LinkedIn. The upgraded professional profiles attracted a significant number of relevant connections, expanding our business network and creating valuable opportunities for collaboration and partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were proactive in providing regular progress updates, soliciting feedback, and promptly addressing any concerns or questions that arose during the engagement.

What was your primary form of communication with Addlium?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Throughout our collaboration, Addlium displayed exceptional expertise in B2B social selling strategies, demonstrating a deep understanding of our objectives and tailoring their approach accordingly. They diligently worked with our team to develop personalized branding strategies.

Are there any areas for improvement or something Addlium could have done differently?

No, they provided us with excellent service, which has led to satisfying results.

BACKGROUND

Please describe your company and position.

I am the Co-owner and Development Director of TENTONI

Describe what your company does in a single sentence.

TENTONI provide custom-made furniture on the Ukrainian market for over 11 years and for this period, we have grown into a company with our production workshop, modern equipment and a staff of professionals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• Brand packaging of my personal profile and business page on LinkedIn
• Business network expansion

SOLUTION

How did you find Addlium?

• Referral

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initially, they collaborated closely with our team to establish our Ideal Customer Profile, ensuring a clear direction for our outreach efforts. They then enhanced my personal profile and optimized our company's LinkedIn business page, delivering all the necessary content for an impactful online presence. Concurrently, they supported us in building a targeted contact list based on the defined ICP and initiated engaging conversations with these prospects through compelling messages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• My business network on LinkedIn was extended with 100+ relevant contacts. 
• The Social Selling Index of my profile raised rapidly in a month from 11 to 34. 
• The number of followers, profile views and search appearances also grew significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Addlium showed a genuine understanding of our needs and goals. Firstly, they worked closely together with our team to define our Ideal Customer Profile. Then they upgraded my personal profile and company business page on LinkedIn, providing all the needed content for that. Simultaneously, they helped me to collect a list of target contacts according to previously defined ICP and reach out to these contacts with compelling messages. Everything was on time, the managers were always in touch.

What was your primary form of communication with Addlium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated exceptional expertise in the field of B2B social selling.

Are there any areas for improvement or something Addlium could have done differently?

In terms of the provided service no. I am completely satisfied with the outcomes.

BACKGROUND

Please describe your company and position.

I am the Head of Sales and Marketing of C-Job Nikolayev

Describe what your company does in a single sentence.

C-Job Nikolayev is an independent ship design and engineering entity from Ukraine, we provide an integrated turn-key engineering solution for marine and shore construction projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• To promote C-Job respected brand, vision and high standards in the shipbuilding world, widening our portfolio with compelling projects
• To get as many leads as possible from target companies who are likely become our clients

SOLUTION

How did you find Addlium?

Referral, Other

Why did you select Addlium over others?

High ratings, Close to my geographic location, Pricing first our budget, Good value for cost, Referred to me, Company values aligned, Other

What was the size of Addlium’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our cooperation with Addlium started with the development of our ICP. Together we created a detailed portrait of our target persona. Then they prepared outreach scripts and a contact database. After we agreed on everything, the lead generation was started.

Also, the service includes personal profile packaging, so now I have my LinkedIn profile upgraded according to LinkedIn recommendations. Additionally, Addlium provided us with content management recommendations for LinkedIn, both for corporate and personal profiles, with examples of a content plan and brand creatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads
• Number of targeted contacts
• Social Selling Index
• Successful meetings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great! We work with three members directly: CDO, the Head of Social Selling and the Lead Generation Manager. The managers are always in touch in our group chat. We have regular calls and receive detailed and transparent reporting on what is done.

What was your primary form of communication with Addlium?

Virtual Meeting

What did you find most impressive or unique about this company?

We are more than happy with the results, as in such a short period - 2.5 months, we managed to negotiate with seven people interested in our services. The overall number of marketing-qualified leads is 15+. Besides, due to regular activity on my LinkedIn profile, its SSI, views, and search appearances have doubled. I totally appreciate their approaches and attitude to what they do.

Are there any areas for improvement or something Addlium could have done differently?

At the moment nothing, everything is okay.

BACKGROUND

Please describe your company and your position there.

I am a Chief Operating Officer at Wareteka. It is a digital logistics provider to help businesses select and get qualitative logistics services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Like any other business, we strive to scale up and make more profit. We hired Addlium for lead generation on LinkedIn to help our sales team reach their KPI. The main goal was to find relevant contacts of warehouse owners in Ukraine, Poland and Turkey to place their storage locations on our platform.

SOLUTION

How did you select this firm and what were the deciding factors?

We know Addlium's CEO Dmytro personally. He has a great experience in digital marketing for B2B companies. Moreover, his team has successfull cases in Logistics sector. Plus they offered favorable commercial terms.

Describe the project in detail and walk through their service package.

We choose to outsource a lead generation service to save time of our business development team on the primary stage of sales process, namely research and outreach. Addlium team implemented a classical lead generation approach, using LinkedIn and email as main outreach channels. The first results were not long in coming.

Overall, Addlium booked for us 12 appointments and forwarded us contacts of 20 qualified leads in 4 months. Unfortunately, we paused our cooperation in March 2022 due to the crisis, caused by russian invasion in Ukraine.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager and Lead Generation Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Almost 30% of time of our business development and sales team was saved for further processing of already interested sales leads.

How effective was the workflow between your team and theirs?

We had weekly email reports and monthly status calls. For quick communication we used Telegram messenger.

What did you find most impressive or unique about this company?

They applied smart adjustments to our sales strategy.

Are there any areas for improvement or something they could have done differently?

No, they provided high level service. We are looking forward to the opportunity to resume our work.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of TEHNOTABLE, a Ukrainian company founded to improve the lives of people who are constantly in front of the monitor screen. We are the first and only company in Ukraine that produces tables with an electronic lifting mechanism.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium to arrange meetings with target contacts to present our products at the event we attended.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Dmytro Suslov, the CEO of Addlium, personally as a great entrepreneur and just a good person. We are both members of the Ukrainian business community Board. I learned about Addlium's services from one of his presentations at our internal event and decided to purchase lead generation service for an upcoming event we attended.

Describe the project in detail and walk through their service package.

The first onboarding stage included specifying our ICP. Then the Addlium team did research and gathered a list of target contacts according to the ICP who also were going to participate in the event. With personalized messages, the managers contacted these contacts on my behalf with the invitation to speak in person at the exhibition. So, in other words, they did all the routine work of arranging meetings for me.

How many resources from the vendor's team worked with you, and what were their positions?

Two people: Lead Generation Manager and Lead Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They managed to book 14 meetings for me. Great job!

How effective was the workflow between your team and theirs?

The workflow was fast and effective due to the clear action plan.

What did you find most impressive or unique about this company?

They were professionals and loved what they did!

Are there any areas for improvement or something they could have done differently?

No, everything was super.

BACKGROUND

Please describe your company and your position there.

I am a Founder of the Ukrainian PITAYA brand. We create innovative swimwear. The fabric we use for all our products allows you to enjoy the sun without the constant need to reapply sunscreen. Our swimwear acts like an SPF 35 cream that covers 60-85% of the skin while giving you a unique, stylish look.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium for searching new business partners for distributing our products on the external markets.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected Addlium because we know they are professionals in social selling and have learned how to use this approach correctly in the B2B sector. Also, as a Ukrainian company, we support our local businesses.

Describe the project in detail and walk through their service package.

We have strong brand awareness in Ukraine, and now our main objective is to scale up our presence on the global market. And for that, we need reliable local distributors. We stand out with competitive advantages like unique patterns, custom designs, and a comprehensive product line. We have strong expertise in B2C sales inside of our team but lack the resources and skills to work with businesses.

First, the Addlium team helped us to create a full image of our B2B ideal customer profile and choose the right focus. They do all operational tasks in search of target contacts and make the first touch with them on our behalf. Moreover, they advise our content managers on content strategy for B2B audiences on LinkedIn. Additionally, they provided us with sales consultation sessions on further steps of lead processing.

How many resources from the vendor's team worked with you, and what were their positions?

Four people; CDO in the role of Project Manager, a Content Manager, and two persons from the Lead Generation Department

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We got 10+ marketing-qualified leads in 2 months. As a Founder, I'd always wish for more leads for our sales funnel, but I evaluate this as quite good results for a start. In B2B, quality is before quantity. We are on the right path.

How effective was the workflow between your team and theirs?

Excellent. Regular communication helped us to find the touch points, especially at the start.

What did you find most impressive or unique about this company?

Just like us, they are passionate about what they do. That is the key to your own and your client's success.

Are there any areas for improvement or something they could have done differently?

At the time, we're more than satisfied with the ongoing workflow.

BACKGROUND

Please describe your company and your position there.

BotsBand is a trusted chatbot company that helps businesses around the world to optimize and automate their business processes. We are a Ukrainian company, operating since 2017. I am a Founder of BotsBand and responsible for business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Our services are designed for a wide range of companies (among our clients there are such brands as Lexus, Roche, Bayer) and we always strive to extend our list of international clients. We hired Addlium to implement a social selling approach to our business.

SOLUTION

How did you select this firm and what were the deciding factors?

I know the CEO of Addlium Dmytro Suslov personally, we both are members of one of the Ukrainian business community. I was interested in their services after his speech at one of the events. I contacted him to discuss the details and shrtly accepted their offer.

Describe the project in detail and walk through their service package.

At onboarding stage, a dedicated Project Manager for our project on Addlium's side presented us an action plan which included 2 service lines: content support for our corporate page and lead generation on LinkedIn. As we have in-house copywriters, we outsourced just the management. Addlium content specialists prepare for us custom content strategy and advise our copywriters according to LinkedIn recommendations on content distribution. What about lead generation part, Addlium search for target contacts according to our ICP and reach them out on behalf of our BisDev team.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager (project delivery and accounting), Content Manager, Lead Generation Manager and Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium we saved around 20% time of our sales managers for lead generation to invest it to negotiations with already interested leads. We also get organic followers on our LinkedIn page steadily.

How effective was the workflow between your team and theirs?

All tasks are completed on time. We have regular communication with managers and are involved in processes.

What did you find most impressive or unique about this company?

The fact how they managed to customise their commercial services and social selling approach for specific nonprofit needs. We also appreciate that they help us to develop this direction totally for free.

Are there any areas for improvement or something they could have done differently?

No. We're impressed with their services.

BACKGROUND

Please describe your company and your position there.

Our team has been solving business challenges for more than 6 years. Our core domains are Logistics, Retail and AgriFood, For today, Coreteka’s business analysts, designers, and developers have successfully completed more than 40 projects and spent more than 120,000 hours making our client’s activity better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We needed a service of lead nurturing to support our sales and business development in the US market. Our main task was to implement an idea of social selling to our lead generetion strategy.

SOLUTION

How did you select this firm and what were the deciding factors?

We searched for a partner with relevant background and profitable commercial terms. Also I know the CEO of Addlium personally. He is a great marketer and a trusted person to work with.

Describe the project in detail and walk through their service package.

Addlium's content team provided us first with content strategy for our company and HR pages on LinkedIn to create expert professional and employer brand images respectively. They also prepared expert content on our blog. Lately, we added a service of personal branding on LinkedIn for one of lead generation profile to support our internal process of sales. They have done all operational work from texts preparation to posting.

How many resources from the vendor's team worked with you, and what were their positions?

2 specialists worked on Coreteka's social selling: Content Manager and Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium's social selling approach we managed to create and support our professional image on social media. Even if we paused our cooperation and stopped almost all our marketing activities due to crisis which russian invasion brought to the Ukrainian business, the done work still drives results in followers and leads on our business page and relevant new inbound contacts to a profile of a lead generator.

How effective was the workflow between your team and theirs?

The workflow was clear and predictable, as they regularly reported us on done work and results.

What did you find most impressive or unique about this company?

This is a team of smart people, who really deliver value and sense alongside side excellent operation.

Are there any areas for improvement or something they could have done differently?

Everything was great. It is the team of people who always strive for improvements themselves. We are looking forward to restart our cooperation as soon as possible!

BACKGROUND

Please describe your company and your position there.

Our company's main services are Freight Forwarding and worldwide LCL/LTL shipping. We have been operating on Ukrainian market for more than 20 years and are one of the most experienced company in delivering consolidated cargo in the region. I am a Sea Freight Manager and was chosen as a responsible contact with Addlium contractors as I had some relevant experience in website creation and running social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Website creation and social media management. Our website urgently needed to be updated. Also, we wanted to present our company on social media.

SOLUTION

How did you select this firm and what were the deciding factors?

We choose Addlium by a personal recommendation. Our CEO knows Addlium CEO from his business network. We requested a commercial proposal for our needs and it was suitable for us.

Describe the project in detail and walk through their service package.

Firstly, we had an intro call where we discussed all the tasks. Right after we got a project plan from Addlium's project manager. All the tasks were arranged in form of a timeline, which was very convenient for us to watch the workflow. We needed a simple website, namely landing page, in two language versions. All the content was prepared by Addlium team and approved by us. The same was with our social media pages. They prepared text and visual content and posted on our behalf on LinkedIn and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

I was in touch mostly with the Project Manager. Operational tasks were completed by the content team and website developer.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

From our cooperation witth Addlium we got a website in two language versions and fully packed LinkedIn and Facebook page with reguar activity.

How effective was the workflow between your team and theirs?

We are completely satisfied with the workflow. Everything was completed on time, and they were always in touch.

What did you find most impressive or unique about this company?

The first design version had only couple of edits, so I'd like to admit the professional skills of their designer. Also, the website technical launch was very quick.

Are there any areas for improvement or something they could have done differently?

No, nothing special to needed to be changed.

BACKGROUND

Please describe your company and position.

I am the Communications, Project and Investment Manager of UAgency

Describe what your company does in a single sentence.

UAgency is a strategic communications agency that builds PR strategies and practices to support leaders and brands in achieving sustainable growth and recognition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• We engaged Addlium to strengthen our LinkedIn expertise and support our client projects with content creation, executive branding, and communication strategies.

SOLUTION

How did you find Addlium?

Referral

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Addlium supported us in multiple client projects by providing LinkedIn expertise. Their scope included creating and optimizing executive profiles, developing LinkedIn content for thought leadership, and drafting posts for company pages. They also assisted with aligning tone of voice and audience engagement strategies. Together we achieved strong engagement, consistent growth in reach, and improved communication impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved client LinkedIn visibility, higher post engagement, audience growth, and consistent follower increase across both executive and company accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was reliable. They consistently delivered drafts on time, quickly adjusted content when revisions were required, and remained highly responsive to our feedback.

What was your primary form of communication with Addlium?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of LinkedIn as a communication tool and their ability to balance strategy with creative execution.

Are there any areas for improvement or something Addlium could have done differently?

At times, the first draft required tone-of-voice adjustments, but revisions were handled quickly and effectively.