Addlium

BACKGROUND

Please describe your company and your position there.

I am a Chief Operating Officer at Wareteka. It is a digital logistics provider to help businesses select and get qualitative logistics services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Like any other business, we strive to scale up and make more profit. We hired Addlium for lead generation on LinkedIn to help our sales team reach their KPI. The main goal was to find relevant contacts of warehouse owners in Ukraine, Poland and Turkey to place their storage locations on our platform.

SOLUTION

How did you select this firm and what were the deciding factors?

We know Addlium's CEO Dmytro personally. He has a great experience in digital marketing for B2B companies. Moreover, his team has successfull cases in Logistics sector. Plus they offered favorable commercial terms.

Describe the project in detail and walk through their service package.

We choose to outsource a lead generation service to save time of our business development team on the primary stage of sales process, namely research and outreach. Addlium team implemented a classical lead generation approach, using LinkedIn and email as main outreach channels. The first results were not long in coming.

Overall, Addlium booked for us 12 appointments and forwarded us contacts of 20 qualified leads in 4 months. Unfortunately, we paused our cooperation in March 2022 due to the crisis, caused by russian invasion in Ukraine.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager and Lead Generation Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Almost 30% of time of our business development and sales team was saved for further processing of already interested sales leads.

How effective was the workflow between your team and theirs?

We had weekly email reports and monthly status calls. For quick communication we used Telegram messenger.

What did you find most impressive or unique about this company?

They applied smart adjustments to our sales strategy.

Are there any areas for improvement or something they could have done differently?

No, they provided high level service. We are looking forward to the opportunity to resume our work.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Co-Founder of TEHNOTABLE, a Ukrainian company founded to improve the lives of people who are constantly in front of the monitor screen. We are the first and only company in Ukraine that produces tables with an electronic lifting mechanism.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium to arrange meetings with target contacts to present our products at the event we attended.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Dmytro Suslov, the CEO of Addlium, personally as a great entrepreneur and just a good person. We are both members of the Ukrainian business community Board. I learned about Addlium's services from one of his presentations at our internal event and decided to purchase lead generation service for an upcoming event we attended.

Describe the project in detail and walk through their service package.

The first onboarding stage included specifying our ICP. Then the Addlium team did research and gathered a list of target contacts according to the ICP who also were going to participate in the event. With personalized messages, the managers contacted these contacts on my behalf with the invitation to speak in person at the exhibition. So, in other words, they did all the routine work of arranging meetings for me.

How many resources from the vendor's team worked with you, and what were their positions?

Two people: Lead Generation Manager and Lead Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

They managed to book 14 meetings for me. Great job!

How effective was the workflow between your team and theirs?

The workflow was fast and effective due to the clear action plan.

What did you find most impressive or unique about this company?

They were professionals and loved what they did!

Are there any areas for improvement or something they could have done differently?

No, everything was super.

BACKGROUND

Please describe your company and your position there.

I am a Founder of the Ukrainian PITAYA brand. We create innovative swimwear. The fabric we use for all our products allows you to enjoy the sun without the constant need to reapply sunscreen. Our swimwear acts like an SPF 35 cream that covers 60-85% of the skin while giving you a unique, stylish look.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium for searching new business partners for distributing our products on the external markets.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected Addlium because we know they are professionals in social selling and have learned how to use this approach correctly in the B2B sector. Also, as a Ukrainian company, we support our local businesses.

Describe the project in detail and walk through their service package.

We have strong brand awareness in Ukraine, and now our main objective is to scale up our presence on the global market. And for that, we need reliable local distributors. We stand out with competitive advantages like unique patterns, custom designs, and a comprehensive product line. We have strong expertise in B2C sales inside of our team but lack the resources and skills to work with businesses.

First, the Addlium team helped us to create a full image of our B2B ideal customer profile and choose the right focus. They do all operational tasks in search of target contacts and make the first touch with them on our behalf. Moreover, they advise our content managers on content strategy for B2B audiences on LinkedIn. Additionally, they provided us with sales consultation sessions on further steps of lead processing.

How many resources from the vendor's team worked with you, and what were their positions?

Four people; CDO in the role of Project Manager, a Content Manager, and two persons from the Lead Generation Department

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We got 10+ marketing-qualified leads in 2 months. As a Founder, I'd always wish for more leads for our sales funnel, but I evaluate this as quite good results for a start. In B2B, quality is before quantity. We are on the right path.

How effective was the workflow between your team and theirs?

Excellent. Regular communication helped us to find the touch points, especially at the start.

What did you find most impressive or unique about this company?

Just like us, they are passionate about what they do. That is the key to your own and your client's success.

Are there any areas for improvement or something they could have done differently?

At the time, we're more than satisfied with the ongoing workflow.

BACKGROUND

Please describe your company and your position there.

BotsBand is a trusted chatbot company that helps businesses around the world to optimize and automate their business processes. We are a Ukrainian company, operating since 2017. I am a Founder of BotsBand and responsible for business development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Our services are designed for a wide range of companies (among our clients there are such brands as Lexus, Roche, Bayer) and we always strive to extend our list of international clients. We hired Addlium to implement a social selling approach to our business.

SOLUTION

How did you select this firm and what were the deciding factors?

I know the CEO of Addlium Dmytro Suslov personally, we both are members of one of the Ukrainian business community. I was interested in their services after his speech at one of the events. I contacted him to discuss the details and shrtly accepted their offer.

Describe the project in detail and walk through their service package.

At onboarding stage, a dedicated Project Manager for our project on Addlium's side presented us an action plan which included 2 service lines: content support for our corporate page and lead generation on LinkedIn. As we have in-house copywriters, we outsourced just the management. Addlium content specialists prepare for us custom content strategy and advise our copywriters according to LinkedIn recommendations on content distribution. What about lead generation part, Addlium search for target contacts according to our ICP and reach them out on behalf of our BisDev team.

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager (project delivery and accounting), Content Manager, Lead Generation Manager and Researcher

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium we saved around 20% time of our sales managers for lead generation to invest it to negotiations with already interested leads. We also get organic followers on our LinkedIn page steadily.

How effective was the workflow between your team and theirs?

All tasks are completed on time. We have regular communication with managers and are involved in processes.

What did you find most impressive or unique about this company?

The fact how they managed to customise their commercial services and social selling approach for specific nonprofit needs. We also appreciate that they help us to develop this direction totally for free.

Are there any areas for improvement or something they could have done differently?

No. We're impressed with their services.

BACKGROUND

Please describe your company and your position there.

Our team has been solving business challenges for more than 6 years. Our core domains are Logistics, Retail and AgriFood, For today, Coreteka’s business analysts, designers, and developers have successfully completed more than 40 projects and spent more than 120,000 hours making our client’s activity better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We needed a service of lead nurturing to support our sales and business development in the US market. Our main task was to implement an idea of social selling to our lead generetion strategy.

SOLUTION

How did you select this firm and what were the deciding factors?

We searched for a partner with relevant background and profitable commercial terms. Also I know the CEO of Addlium personally. He is a great marketer and a trusted person to work with.

Describe the project in detail and walk through their service package.

Addlium's content team provided us first with content strategy for our company and HR pages on LinkedIn to create expert professional and employer brand images respectively. They also prepared expert content on our blog. Lately, we added a service of personal branding on LinkedIn for one of lead generation profile to support our internal process of sales. They have done all operational work from texts preparation to posting.

How many resources from the vendor's team worked with you, and what were their positions?

2 specialists worked on Coreteka's social selling: Content Manager and Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to Addlium's social selling approach we managed to create and support our professional image on social media. Even if we paused our cooperation and stopped almost all our marketing activities due to crisis which russian invasion brought to the Ukrainian business, the done work still drives results in followers and leads on our business page and relevant new inbound contacts to a profile of a lead generator.

How effective was the workflow between your team and theirs?

The workflow was clear and predictable, as they regularly reported us on done work and results.

What did you find most impressive or unique about this company?

This is a team of smart people, who really deliver value and sense alongside side excellent operation.

Are there any areas for improvement or something they could have done differently?

Everything was great. It is the team of people who always strive for improvements themselves. We are looking forward to restart our cooperation as soon as possible!

BACKGROUND

Please describe your company and your position there.

Our company's main services are Freight Forwarding and worldwide LCL/LTL shipping. We have been operating on Ukrainian market for more than 20 years and are one of the most experienced company in delivering consolidated cargo in the region. I am a Sea Freight Manager and was chosen as a responsible contact with Addlium contractors as I had some relevant experience in website creation and running social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

Website creation and social media management. Our website urgently needed to be updated. Also, we wanted to present our company on social media.

SOLUTION

How did you select this firm and what were the deciding factors?

We choose Addlium by a personal recommendation. Our CEO knows Addlium CEO from his business network. We requested a commercial proposal for our needs and it was suitable for us.

Describe the project in detail and walk through their service package.

Firstly, we had an intro call where we discussed all the tasks. Right after we got a project plan from Addlium's project manager. All the tasks were arranged in form of a timeline, which was very convenient for us to watch the workflow. We needed a simple website, namely landing page, in two language versions. All the content was prepared by Addlium team and approved by us. The same was with our social media pages. They prepared text and visual content and posted on our behalf on LinkedIn and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

I was in touch mostly with the Project Manager. Operational tasks were completed by the content team and website developer.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

From our cooperation witth Addlium we got a website in two language versions and fully packed LinkedIn and Facebook page with reguar activity.

How effective was the workflow between your team and theirs?

We are completely satisfied with the workflow. Everything was completed on time, and they were always in touch.

What did you find most impressive or unique about this company?

The first design version had only couple of edits, so I'd like to admit the professional skills of their designer. Also, the website technical launch was very quick.

Are there any areas for improvement or something they could have done differently?

No, nothing special to needed to be changed.

BACKGROUND

Please describe your company and position.

I am the Communications, Project and Investment Manager of UAgency

Describe what your company does in a single sentence.

UAgency is a strategic communications agency that builds PR strategies and practices to support leaders and brands in achieving sustainable growth and recognition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• We engaged Addlium to strengthen our LinkedIn expertise and support our client projects with content creation, executive branding, and communication strategies.

SOLUTION

How did you find Addlium?

Referral

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Addlium supported us in multiple client projects by providing LinkedIn expertise. Their scope included creating and optimizing executive profiles, developing LinkedIn content for thought leadership, and drafting posts for company pages. They also assisted with aligning tone of voice and audience engagement strategies. Together we achieved strong engagement, consistent growth in reach, and improved communication impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved client LinkedIn visibility, higher post engagement, audience growth, and consistent follower increase across both executive and company accounts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was reliable. They consistently delivered drafts on time, quickly adjusted content when revisions were required, and remained highly responsive to our feedback.

What was your primary form of communication with Addlium?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of LinkedIn as a communication tool and their ability to balance strategy with creative execution.

Are there any areas for improvement or something Addlium could have done differently?

At times, the first draft required tone-of-voice adjustments, but revisions were handled quickly and effectively.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Design Thinking Lab

Describe what your company does in a single sentence.

We help companies strengthen internal processes, streamline communication, and build effective management systems, all with a focus on empowering teams, growing leaders, and shaping strong corporate culture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?
We asked the Addlium team to develop and structure our personal brand, aiming to showcase our expertise and reach audiences in Cyprus, the UAE, and Europe through LinkedIn.

SOLUTION

How did you find Addlium?

Online Search

Why did you select Addlium over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team performed a comprehensive audit, optimized our profiles, and launched a lead generation campaign, leading to substantial growth in our network, profile views, and search visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After just two months of collaboration, we saw significant results:

Lead generation results:

• Total database: 415
• New connections added: 103
• Connection acceptance rate: 25%

Profile results:

• Profile views increased from 63 to 170 (170% growth)
• Appearances in search results grew from 31 to 59 (90% growth)
• SSI score rose from 31 to 43
• Network size expanded from 6,250 to 6,423 (3% growth)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team demonstrated a systematic approach to managing profiles, content, and audience engagement.

What was your primary form of communication with Addlium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We would like to highlight their high level of communication – consistently open, transparent, and constructive.

Are there any areas for improvement or something Addlium could have done differently?

We have no suggestions for improvement and are satisfied with the collaboration results.

BACKGROUND

Please describe your company and position.

I am the CEO of Gerchak LLC

Describe what your company does in a single sentence.

We craft a diverse range of baked goods, including croutons, grissini, tartlets, corn snacks, rice and buckwheat crispbreads, as well as shortcrust pastry baskets, lavash, and toasted products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• Our objective was to build a strong professional presence on LinkedIn, generate qualified leads, and foster strategic partnerships for future collaboration.

SOLUTION

How did you find Addlium?

• Online Search
• Referral

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Gerchak selected LinkedIn as one of its key online promotion channels and partnered with the Addlium team to professionally optimize both the company and executive profiles and to launch lead generation activities.

The goal was to establish a strong expert presence on the platform, attract high-quality leads, and build strategic partnerships.

Addlium conducted an audit, optimized the profiles, gathered targeted contacts, developed outreach scripts, and enhanced overall visibility. Within three months, we significantly expanded our network and improved both profile views and search visibility on the platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead Generation Results:
Total contact base – 400 (136 added).
Connection conversion rate: 34%

Profile Performance Results:
Profile views: from 14 to 143 (growth of 921%)
Search appearances: from 1 to 23 (growth of 2200%)
SSI (Social Selling Index): from 2 to 21 (growth of 950%)
Network size: from 7 to 227 (growth of 3141%)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’re pleased with the outcome and highly recommend Addlium as a reliable partner for LinkedIn marketing and lead generation. They handled every challenge promptly and professionally, particularly throughout the lead generation process.

What was your primary form of communication with Addlium?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Professionalism, domain expertise, and the ability to resolve work-related issues promptly, even in the face of challenges.

Are there any areas for improvement or something Addlium could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Ukrainian HoReCa Cluster

Describe what your company does in a single sentence.

The Ukrainian HoReCa Cluster supports export-oriented companies by promoting their products and services to international markets, fostering cross-sectoral cooperation, and consolidating exporters across various industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Addlium to accomplish?

• We hired Addlium to optimize our LinkedIn profile and create engaging content to increase visibility, expand our network, and position our Cluster as a key player in the industry.

SOLUTION

How did you find Addlium?

• Online Search
• Referral
• Clutch Site

Why did you select Addlium over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Addlium were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Addlium’s work included:
1.Comprehensive LinkedIn profile optimization for the Cluster.
2.Development of 8 high-quality posts that showcased our mission, achievements, and expertise.
3.Strategic guidance on LinkedIn usage to ensure long-term success.
4.Regular updates and collaboration throughout the process to align with our goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered measurable improvements:
1.Profile views increased from 48 to 157.
2.Search appearances grew from 18 to 98.
3.Our Social Selling Index (SSI) rose from 29 to 50.
4.Our network expanded, with 140 new connections added.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Addlium’s project management was excellent. They delivered everything on time and maintained clear communication. Their team was highly responsive and proactive in addressing any questions or adjustments we had.

What was your primary form of communication with Addlium?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was their ability to deeply understand our organization’s mission and translate it into a LinkedIn strategy that felt authentic and effective. Their attention to detail and focus on quality made a real difference.

Are there any areas for improvement or something Addlium could have done differently?

The project was highly effective overall. However, a follow-up session to review post-performance and refine strategies would have been beneficial.