Addlium

BACKGROUND

Please describe your company and your position there.

Our company is one of the leading European motor oil manufacturers. Our product range includes all types of oils and other lubricants for all kinds of internal combustion engine vehicles. I am a Key Account Manager responsible for communicating with current partners and searching for new agents.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium to partly close the primary stage of lead generation in target countries via LinkedIn and maintain and implement brands’ content strategy for social media. Our goals are clear – to find 1-2 agents from countries where our products are not yet presented for long-term cooperation in wholesale distribution. Another important goal is to increase brand awareness via social media.

SOLUTION

How did you select this firm and what were the deciding factors?

One of our colleagues personally knows Addlium's CEO as a marketing professional for B2B companies. So it was a kind of personal recommendation. We contacted them and requested a commercial offer according to our goals, which appears suitable for us. Also, they provided us with examples of visuals for brands' social media. This was a deciding factor because we need a professional look on the Internet.

Describe the project in detail and walk through their service package.

After we agreed on a provided plan, Addlium content and lead generation teams started working simultaneously. They fully packed the brand business and personal profiles of our co-worker for lead generation on LinkedIn. Also, they prepared a list of target contacts and personalized outreach scripts with a clear offer.

The team fully closes all operational work on social media management: from content plan preparation to posting. Content strategy includes product reviews, tips for auto owners on car maintenance, and the latest automotive industry news. All publications are accompanied by catchy branded banners designed considering the users’ behavioral characteristics of Facebook and Instagram.

How many resources from the vendor's team worked with you, and what were their positions?

• Lead Generation Manager
• Lead Research Manager
• Copywriter
• Designer
• Content Manager
• Project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Due to outsourcing lead generation service, we managed to reduce up to 20% of the time for our sales department on the research and primary leads processing and invest it directly in sales.

How effective was the workflow between your team and theirs?

Our dedicated managers are involved in the process of content management by giving approvals for texts and creatives. They run such communication with the Addlium team on Whatsapp. Every month, we have status calls to discuss current questions and correct lead generation and content strategies.

What did you find most impressive or unique about this company?

Their lead generation strategy is really working. We got the first interested lead within a week after outreach was started.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

Our company is among the largest SEO and link-building companies in the USA, UK, and Europe. In our 8 + years of experience, we’ve managed to help over 1283 websites to reach Google’s TOP. I am responsible for Influence Marketing - searching for cooperation with bloggers and influencers for our clients and ourselves. Also, I manage email campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

We hired Addlium first to collect a base of influencers to work with our company. Also, we adjusted our email chains together with Addlium specialists. Currently, the team is closing the tasks of processing potential clients for our services at the first stages.

SOLUTION

How did you select this firm and what were the deciding factors?

We were contacted by Addlium, offering their services, and decided to try their offer, as we are interested in making long-term deals with companies.

Describe the project in detail and walk through their service package.

First, we had an intro call where the project manager presented a clear work plan. Also, we together refined the profile of the target contact. A week later, the team was ready with the first pool of influencer contacts to process and the recommendations for improvement of our mailing scripts.

Later, we added another branch of the lead generation following the same process - researching and initial processing of target contacts for selling our services to companies. The dedicated team searches for the contacts of the target companies and processes them with the help of email. We receive emails and lead profiles of already interested contacts for further processing.

How many resources from the vendor's team worked with you, and what were their positions?

3 people:

• Project Manager (contact for communication)
• Lead Generation Manager
• Lead Research Manager

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Unfortunately, we can't share such information as NDA defines it. However, in two weeks since we started our cooperation, we started to receive the first results of Addlium teamwork.

How effective was the workflow between your team and theirs?

As a responsible contact from our side, I am always in touch with our dedicated Project Manager from Addlium. We regularly run video calls to discuss current questions and correct the strategy if needed. For quick communication, we use Telegram. Weekly brief reports I receive via email.

What did you find most impressive or unique about this company?

Simple and transparent processes and excellent operation.

Are there any areas for improvement or something they could have done differently?

No, at the time, we are totally satisfied with the workflow and service.

BACKGROUND

Please describe your company and your position there.

Founder & CEO. We provide freight brokerage service for general goods companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Addlium?

After years of working in the transportation sector in the US, I decided to start my own business. I know the industry almost from every angle but face difficulties with sales. Classic cold calls do not work well because supply managers on the other side of the phone already know that you want them to sell something. I know that the selling culture is changing, and have already heard about LinkedIn social selling, but I have not had much time to dive deep into the process itself.

SOLUTION

How did you select this firm and what were the deciding factors?

I know Addlium’s CDO/Project Manager Anastasia personally and once saw her posts on LinkedIn about their company services. I contacted her, and we discussed the details. As a result - total match. Their offer fully met my needs. The price range is also favorable for me.

Describe the project in detail and walk through their service package.

Our cooperation began with developing a lead nurturing strategy and preparing my profile for networking according to LinkedIn guidelines. They fully guided me in writing and posting branded publications about the company, services, my personal experience, tips & tricks, and other useful information from my page. The next step was to search and process the target companies' base. I shared the details of my target audience, and the lead generation team compiled a list of companies from nearby locations that might need the services of a broker. They also collected contacts of supply chain and/or procurement persons. Simultaneously, they prepared a chain of tailored messages for contact outreach. They are constantly improving the scripts and communication strategy not just to "sell" but to deliver the values of my offer.

How many resources from the vendor's team worked with you, and what were their positions?

Five people. Personally in touch mainly with the PM and sometimes the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Overall, in 3 months, I got a list of more than 1100 cold contacts, 8 of which got interested in our offer. What is more, now I have my LinkedIn page fully packed with branded media and content. My Social Selling Index is also constantly improving due to regular organic activity, correct content, and lead generation strategies.

How effective was the workflow between your team and theirs?

We are always in touch with Anastasia on current and urgent questions. I get weekly reports on done work and results, which is also very convenient.

What did you find most impressive or unique about this company?

I like that I can track the workflow myself online in simple reports at any time.

Are there any areas for improvement or something they could have done differently?

No