Explore predefined packages of PPC services
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Are you looking to build brand awareness and grow your online traffic quickly? Pay-per-click (PPC) advertising helps you to get hyper-targetted traffic to your site that you can turn on and off as needed. Start driving more traffic, sales and revenue with one of the PPC packages below. View our full ppc agency directory.
How Packages Work
- Discover predefined sets of PPC deliverables
- Compare the PPC features you can get for your budget
- Contact a PPC company to start a conversation about your project
List of Top Pay-Per-Click Packages
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Starting at $900 /mo.View Package
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🎯 Ad platforms1
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⚙️ Account setup & audit
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🔍 Keyword & audience research
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📢 Active campaignsUp to 2
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🧪 A/B testing
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Starting at $3,000 /mo.View Package
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2 Advertising Channels
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Additional Channel(s)–
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Greater than $20,000 spend–
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Campaign Optimization
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Monthly Reporting and Review
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Starting at $1,450 /mo.View Package
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Ad BudgetUp to 10K USD per month
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Managed ChannelsUp to 2
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6-Month Strategy & Goal Setting
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PPC Campaigns SetupUp to 6 campaigns
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New high-converting PPC landing pages. Landing page layoutsUp to 1
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Starting at $4,500 /mo.View Package
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Number of channels1
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Calls per month2
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Dedicated PPC Team
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Ongoing Keyword Research & Optimization
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Conversion Tracking
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Starting at $750 /mo.View Package
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Bi-weekly loom updates
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Custom Dynamic Looker Studio Report
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Advanced Tag Manager Tracking
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Starting at $1,000 /mo.View Package
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Full-Funnel Advertising Strategy
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Weekly Strategy Meeting
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Omni-Channel Competitor Research
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Strategic Ad Creation, Design, & Copy
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Free Account Audit
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Starting at $0View Package
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Ad platforms covered
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Search terms & wasted spend analysis
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Conversion tracking integrity check
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Bidding & budget efficiency review
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Ad copy & asset performance review
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Starting at $1,000View Package
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Recommended Monthly Budgetfrom USD 5000
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One to One Consultation–
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Custom PPC Strategy–
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Dedicated PPC Specialist
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Dedicated PPC Team–
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Starting at $1,450 /mo.View Package
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Strategy Creation & ExecutionLocal Demand Plan Focused On Quick Wins
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Campaign Creation & Account StructureCore Search Plus Basic Retargeting
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Keyword & Audience ManagementEssential Keyword & Audience Management
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Conversion Tracking & MeasurementConversion Setup & Quality Checks
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Budget & Bidding ManagementPacing Controls For Steady Spend
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Starting at $500 /mo.View Package
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Additional 5% management fee of ad spend
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Campaign Set Up
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Monthly Reporting & Insights
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Ongoing Optimization & Management
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Campaign Strategy & Planning
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Starting at $950 /mo.View Package
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🔎 Advertising account audit
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💡 Paid advertising strategy development
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🌎 Audience & Market Research
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✏️ Ad account setup
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🎨 Ad CreativesUp to 5 creatives included
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Starting at $2,000 /mo.View Package
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Networks IncludedShopping Search Display and YouTube
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Strategic PlanningEvery 90 days
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Ad Testing & Promotion ManagementYes
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Optimization & MonitoringYes
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Product Feed & Merchant Center ManagementYes
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Starting at $1,500 /mo.View Package
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Competitor analysis
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Enhanced listing optimization
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Advanced PPC Management
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Dedicated Account Manager
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Inventory Management–
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Starting at $799 /mo.View Package
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Personal Manager
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Ad Campaigns5
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Google Analytics Checkup
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Monthly Meetings1
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Online Data Dashboard
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Starting at $1,000View Package
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PHASE 1 - PROJECTS: PPC Audit1000 plus VAT
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PHASE 1 - PROJECTS: PPC Campaign Build1000 plus VAT
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PHASE 2 - MANAGEMENT: PPC Management - Google Ads935 plus VAT per month
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PHASE 2 - MANAGEMENT: PPC Management - Microsoft Ads219 plus VAT per month
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PHASE 2 - MANAGEMENT: Paid Social935 plus VAT per month per platform
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Starting at $550 /mo.View Package
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PPC Audit & StrategyFull audit + basic strategy
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Tracking SetupGA4 & GTM basic event setup
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Campaign Setup & OptimizationSearch + Performance Max + Shopping campaigns (if applicable)
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ReportingStandard weekly + monthly reports
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Starting at $849 /mo.View Package
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Setting up tracking in Google Analytics
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Collecting of keywords and negative keywords
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Writing ads and ad extensions
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Smart campaigns
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Creating GDN campaigns–
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PPC Package FAQs
If you're looking for upfront, transparent pricing on your next ppc project, a PPC package could be right for you. Browse our ppc package options above or read through our most common PPC-related questions below to guide your business decision.
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While agencies may package their services differently, packages will often include:
Strategy session to align on goals for the campaign; Keyword research; Competitor analysis; Ad copy; Campaign tracking and reporting; Dedicated account manager.
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You should select a package tier based on how much ad spend you’re able to allocate. If you have a small ad spend budget, you should select a small package tier. If you have a larger ad spend budget, consider a medium or large package tier.
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PPC costs are divided into 2 buckets:
- Cost of the ads themselves paid to the publisher for clicks
- Cost of PPC management paid to an agency PPC cost will vary greatly
The cost per click of your ads will vary on the competitiveness of the keywords you are bidding on. The cost of PPC management to the agency depends on what the agency is responsible for, as well as your ad budget for the campaign. The larger the campaign the more costly its management cost. On average, the cost of PPC management will be between 10% and 20% of your ad spend.
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Pay-per-Click advertising, or PPC, is an online advertising strategy that drives traffic to websites by having advertisers pay publishers every time their ad is clicked on by a user. Advertisers select a budget and bid a certain dollar amount on keywords they are willing to pay for 1 click to their website. The cost per click, or CPC, of specific keywords, varies widely based on how competitive the keyword is, how much traffic or searches those keywords receive and the potential revenue gain from converting that lead. The overall quality of the ad also determines how likely users are to click on it, driving down the cost per click for advertisers.
PPC is most often associated with search engines (Google Ads, Bing Ads, Yahoo Ads, Amazon Ads) and social media ads (Facebook advertising, Twitter advertising, Linkedin advertising).
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Prior to reaching out to an agency, you should have a clear understanding of your goals for a PPC campaign. PPC goals are usually categorized in one (or a few) of the following buckets:
- Building brand awareness
- Growing traffic to a specific page of your website
- Adding more leads to your sales journey
Once you have settled on your goals, look for the following when interviewing potential PPC agency partners:
Focus on data and results - PPC agencies should be strategic in their planning of your companies and be able to tie dollars spent to results.
Focus on the right PPC channels - Ensuring your ads are displayed where your audience spends time is key to a successful campaign. If your target audience is on Instagram, but rarely on Linkedin, your agency should be able to advice you on how to best spend your budget to maximize ROI.
Industry knowledge and research - Knowing which keywords to target (and which not to) is key to achieving your PPC goals.
Expertise in other online marketing strategies - Even if you only work with an agency for PPC campaigns, they should still have a strong understanding on how different channels could help you achieve your goals and when PPC is the bests solution for you.