Strativera

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a countertop fabricator, cabinet, and laminate flooring reseller.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish for your business?

I hired Strativera to help grow my business through digital marketing and expand my geographical footprint with additional locations.

SOLUTION

What was the scope of their involvement?

Strativera manages website content, PPC ads, SEO, email marketing, and general optimization of my sales floor. The team has worked on my existing website and is building a new one to help grow the B2B component of my business.Moreover, Strativera manages my PPC ads on Google and Microsoft, social media ads on Facebook and LinkedIn (to get me more builders), and improves my email marketing with list management and email template design.

What is the team composition?

We work with 2–5 teammates from Strativera.

How did you come to work with Strativera?

Strativera was referred to me. I chose them over other options because they were close to my geographic location and had a great culture fit.

How much have you invested with them?

We’ve spent around $50,000 to $199,999.

What is the status of this engagement?

We started working with Strativera in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Strativera has increased my sales for my newest location by $1 million and overall improved total sales by more than 10% compared to the prior year. The team has also reduced my cost per lead and spend to sales. Strativera has achieved the lowest cost per lead I’ve had in my 30 years of business. The cost per lead was originally north of $500, and Strativera has reduced it to $50.

How did Strativera perform from a project management standpoint?

Strativera’s project management is very professional and timely. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Strativera really knows this industry and has spent time digging into my business. The team comes in with a full team and means business. If you want to grow, you have to use them.

Are there any areas they could improve?

I have no feedback for Strativera; they’ve exceeded my expectations.

BACKGROUND

Please describe your company and position.

I am the Owner of a plumbing company. 

Describe what your company does in a single sentence.

We do 24/7 emergency plumbing across metro Atlanta. Burst pipes, water heaters, sewer backups, you name it. Bo and his crew show up when nobody else will.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Get found online when people search for emergency plumbers in Atlanta
• Build a website that actually represents the quality of our work
• Generate more inbound calls and leads without relying on word of mouth alone

SOLUTION

How did you find Strativera?

• Online Search
• Clutch Site

Why did you select Strativera over others?

• High ratings
• Good value for cost
• Other

How many teammates from Strativera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strativera helped us with digital marketing where we needed it. They gave us a new website, local SEO, paid search for map searches, and social media ads on meta so people in Atlanta can actually find us, and cleaned up how we show up on Google. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When we started I had one truck and a few part timers and I was still out in the field doing the work myself. Less than a year later we are running 5 trucks and I am off the tools completely. I am managing my team, handling scheduling, and running the business like an actual business owner. That is the outcome. Five times the capacity in under a year and I finally get to work on the business instead of in it.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Easy to work with. They did what they said they were gonna do and got it done on time. No chasing anyone down.

What was your primary form of communication with Strativera?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They got us. Emergency plumbing is not a 9 to 5 business and they understood that. Everything they built reflected how we actually operate.

Are there any areas for improvement or something Strativera could have done differently?

They're perfect!

BACKGROUND

Please describe your company and position.

I am the Owner & President of Rupertan LLC

Describe what your company does in a single sentence.

Rupertan transforms residential and commercial outdoor spaces across Polk County, FL through expert hardscaping, landscape design, irrigation, sod, lighting, and lawn care — trusted since 2005.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Generate more leads
• Improve Webiste
• Work with margin and cost efficiency

SOLUTION

How did you find Strativera?

Online Search

Why did you select Strativera over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Strativera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Strativera as our dedicated growth partner across brand, digital marketing, and local search:

• Full brand and logo redesign establishing Rupertan as a premium landscaping and outdoor living company in the Central Florida market.
• Pricing and margin analysis across core service lines including paver installation, sod installation, irrigation repair, and landscape design to identify underpriced jobs and restructure for profitability.
• Website redesign and migration built on local SEO best practices, with dedicated service pages for pavers and patios, low-voltage landscape lighting, landscape curbing, irrigation and water management, sod installation, and lawn care across Winter Haven, Lakeland, Auburndale, and surrounding Polk County markets.
• Google Ads PPC campaign management targeting high-intent landscaping and hardscaping searches across Polk County to generate net new estimate requests.
• Local SEO and Google Business Profile optimization to improve map pack rankings for landscaping, sod, irrigation, and paver searches across Central Florida.

Our revenue grew 37% year over year, improved net margins from 8% to 17%, and nearly tripled total profit. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Honestly, working with Strativera was one of the best decisions we made for the business.

Before we started we were underpricing almost every job and had basically no digital presence. By the end we grew revenue 37% year over year, our margins went from 8% to 17%, and we nearly tripled our total profit. That is not an exaggeration. 

The pricing piece was huge for us. We had no idea how much we were leaving on the table until they showed us. Once we fixed how we were pricing across our services the difference was almost immediate and we did not lose customers over it. 

They also rebuilt our website, cleaned up our Google presence, and ran ads that actually brought in real leads from people looking for exactly what we do. We started showing up in Winter Haven and across Polk County in ways we never did before. 

More leads, better margins, and a business that finally reflects the quality of work we have been putting out for over 20 years. We are in a completely different position than when we started.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time and honestly always did more than what we actually scoped. That is just how they operate. It never felt transactional. They were genuinely looking at the whole business, not just the one thing we hired them for, and that made a big difference.

Any time we had a question or needed something they were responsive and straight with us. No runaround. You could tell they actually cared about the outcome and not just checking boxes.

I would recommend Strativera to anyone who wants a partner that is going to show up, do the work, and actually think about what is best for your business long term.

What was your primary form of communication with Strativera?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They do not just look at one piece of your business. Most agencies will take your money and run one thing. Strativera came in and looked at everything, the brand, the pricing, the website, the ads, the local search, all of it, and connected the dots in a way that actually made sense together.

What stood out most was that they treated our business like it was their own. The recommendations they made were not always the ones that would make them more money. Sometimes they told us things we needed to hear that had nothing to do with their scope. That kind of honesty is rare and it is a big part of why we trusted them.

For a small business like ours that has been around for 20 years, finding someone who gets the full picture and actually executes is not easy. Strativera did both.

Are there any areas for improvement or something Strativera could have done differently?

Honest answer, not much. Any new working relationship takes a little time to find its rhythm and this was no different. Once we got aligned on priorities and both sides were moving in the same direction it was smooth sailing from there. 

Nothing that slowed us down or hurt the outcome. If anything it just made the second half of the engagement stronger. The results at the end of the day are what matter and those speak for themselves.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing Technology of Medical Guardian

Describe what your company does in a single sentence.

Medical Guardian provides personal emergency response systems and monitoring services that help people live independently with confidence and peace of mind.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Improve performance marketing efficiency by optimizing channel mix, attribution, and spend governance to reduce CAC and improve LTV-to-CAC.
• Design and implement a scalable RevOps framework that aligns marketing, sales, and finance data across the full customer lifecycle.
• Establish clear reporting, dashboards, and operating cadences to support data-driven decision-making and predictable revenue growth.

SOLUTION

How did you find Strativera?

Referral

Why did you select Strativera over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Strativera were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Strativera to support performance marketing optimization, RevOps strategy and execution, and CRM implementation and migration, with a focus on improving efficiency without compromising top-line growth.

The scope of work included reducing Cost Per Sale (CPS) by approximately $30 while maintaining revenue performance, resulting in an estimated $5 million in annualized savings from reduced inefficient marketing spend. In parallel, Strativera supported the launch and scaling of new top-line initiatives that contributed approximately $4 million in incremental EBITDA within six months.

Key deliverables included HubSpot onboarding and CRM implementation, migration planning and execution, revenue operations architecture, marketing and sales alignment, lifecycle automation design, and the establishment of standardized reporting and performance frameworks. Strativera helped design a scalable RevOps foundation that connected marketing, sales, and lifecycle operations through clean data structures, automation, and governance.

Beyond tooling, Strativera provided strategic guidance and hands-on execution, proactively identifying gaps, challenging assumptions, and translating complex requirements into clear, executable solutions. The engagement emphasized data-driven decision-making, operational rigor, and measurable business outcomes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The engagement delivered measurable improvements across efficiency, revenue, and operational clarity. Cost Per Sale (CPS) was reduced by approximately $30 without negatively impacting top-line revenue, resulting in an estimated $5 million in annualized savings from reduced inefficient marketing spend.

In parallel, new top-line growth initiatives supported by Strativera contributed approximately $4 million in incremental EBITDA within six months.

Operationally, the project established a scalable RevOps and CRM foundation, improving attribution accuracy, funnel visibility, and alignment between marketing and sales. This enabled more disciplined budget allocation, faster decision-making, and repeatable performance optimization moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Strativera demonstrated strong, disciplined project management throughout the engagement. Deliverables were clearly scoped, milestones were well defined, and work was consistently delivered on time. Communication was proactive, with regular updates on progress, risks, and dependencies, which made it easy to stay aligned and make decisions quickly.

They were highly responsive to our needs, adapting to changes in priority without losing momentum or quality. When issues or new requirements surfaced, their team addressed them quickly and brought forward clear recommendations rather than simply executing requests. Overall, the engagement was well managed, predictable, and execution-focused, which built confidence at both the operational and executive levels.

What was your primary form of communication with Strativera?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was Strativera’s ability to combine executive-level strategic thinking with hands-on execution. They didn’t approach the engagement as a tool implementation or isolated project; they focused on underlying business outcomes and designed solutions that were practical, scalable, and grounded in real operating constraints.

They consistently challenged assumptions, identified gaps before they became issues, and translated complex requirements into clear, actionable plans. Their understanding of revenue operations, performance marketing, and financial impact was notably deeper than most consulting partners, which allowed them to operate as true partners rather than order-takers. The combination of rigor, accountability, and outcome-driven mindset made the engagement unusually effective.

Are there any areas for improvement or something Strativera could have done differently?

No recommendations.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

An ecommerce Based company that is dedicated to making wellness more effective, accessible and engaging through tech-powered care and bespoke health and wellness plans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• We brought on Strativera to help us develop a revenue growth plan, refine our RevOps systems, and assist in creating a reporting workflow that would grow with us as we entered new geographies.

SOLUTION

How did you find Strativera?

Referral

Why did you select Strativera over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Strativera were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

Strativera 12 months ago They developed a revenue operations model, automated a number of manual processes, and built reporting dashboards that provided us with complete visibility to how we were performing. Deliverables included:

• Comprehensive phased revenue plan and strategies for growth
• RevOps system audit and redesign
• Automation to minimize manual bottlenecks
• Real-time performance dashboards for leadership

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After three months, we were able to shorten our sales cycle by 18% and increase our marketing to sales conversion by almost 25%. Our management team got better visibility on the KPIs that helped us with faster decision-making. Above all we were confident that our revenue systems could grow along with us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. All the marks were made on time and they were proactively engaged in discussing any questions / changes. There was ongoing communication with weekly check-ins and real-time updates in shared workspaces.

What was your primary form of communication with Strativera?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

But what made Strativera distinctive was its end-to-end approach. They didn’t just take the lead on strategy and exit; they really embedded themselves with our team and made execution feel easy. Their unique position to mix high-level strategy with hands-on, operational improvements to the business was incomparable to other companies we interviewed.  

Are there any areas for improvement or something Strativera could have done differently?

The only thing I can think of that might be considered a negative would be needing more seamless integration between their dashboards and our CRM. But, to their credit, they posted this early and gave us a road map to implement it in the second phase.

BACKGROUND

Please describe your company and position.

I am the Director of Tile Fort

Describe what your company does in a single sentence.

Tile Fort sell porcelain wall tiles, floor tiles, decorative panels and tiling accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• When we looked into why, two things stood out: our website was slow and didn't work properly on mobile, so people were giving up before they could reach us, and we'd dropped down the search rankings to the point where we weren't really showing up at all. We needed someone to rebuild the site so it actually worked, and get us visible again so customers could find us.

SOLUTION

How did you find Strativera?

• Online Search
• Referral

Why did you select Strativera over others?

• Pricing fit our budget
• Referred to me

How many teammates from Strativera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strativera redesigned our website from the ground up. They fixed the speed issues, made it fully responsive so it works properly on phones, and sorted the technical problems that were tripping customers up. On top of the rebuild, they took on the marketing side too. They handled our SEO to recover the rankings we'd lost, and set up and ran PPC campaigns to start driving traffic and enquiries back in.

Key deliverables were a new, fast, mobile-friendly website, SEO optimisation across the site, and managed PPC campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The difference has been clear. The site is fast now and works properly on every device, so customers can actually get through to us instead of bouncing off a broken page. On the search side we've climbed back to the top of the results for our key terms, after a stretch where we weren't showing up at all. Between the two, enquiries have started coming through again.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project ran over a few months and they kept it on track. Deliverables came when they said they would, and they kept us in the loop along the way without us having to chase.

What was your primary form of communication with Strativera?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The thing that stood out was that they didn't just hand us a nice looking website and leave. They tied the rebuild to the marketing, so the new site actually got found and brought customers in. A lot of companies do one or the other. Strativera handled the whole chain, from the site working properly to us showing up on Google again.

Are there any areas for improvement or something Strativera could have done differently?

Honestly not much.

BACKGROUND

Please describe your company and position.

I am the Owner of GL Bookkeeping Solutions, LLC

Describe what your company does in a single sentence.

Bookkeeping and financial support services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Marketing Strategies
• Growth & Lead-Gen Strategies

SOLUTION

How did you find Strativera?

Networking

Why did you select Strativera over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Strativera were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I only had a brief initial strategy session with Joseph and the sheer amount of advice given was incredible! I left that meeting equipped with a customized game plan and roadmap of simple steps I could take to grow my business starting today. They provided me with a 30/60/90 game plan and made all of their recommendations digestable with clear and actionable steps to implement. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A 30/60/90 day roadmap to help me implement each strategy effectively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This team really listens and takes the time to curate a growth strategy tailored to your specific business but does so within the context of your industry. 

What was your primary form of communication with Strativera?

Virtual Meeting

What did you find most impressive or unique about this company?

Every move they suggest is data driven and research backed! If you are a small business owner wondering where and how to start growing your business - START HERE!!!

Are there any areas for improvement or something Strativera could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Owner of Adjust Your Sleep Mattress Boutique

Describe what your company does in a single sentence.

Mattress Boutique 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Growth
• Positionally Recognized as the expert not only local but nationally and internationally
• Branding

SOLUTION

How did you find Strativera?

In person

Why did you select Strativera over others?

• Great culture fit
• Company values aligned

How many teammates from Strativera were assigned to this project?

Other

Describe the scope of work in detail. Please include a summary of key deliverables.

Growth,Branding and Business development 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Strativera started a redesign on my website, discovered many errors on the previous website Started  branding through videos, testimonials and mor.Email campaigns underway and many meetings to strategize the direction of my company

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've exceeded my expectations and timelines

What was your primary form of communication with Strativera?

In-Person Meeting

What did you find most impressive or unique about this company?

Strategy? Vera is head and shoulders above the rest their commitment to your success is very evident

Are there any areas for improvement or something Strativera could have done differently?

Well most people say there's always room for improvement. I have not felt the need to say that sentence they have above and beyond exceeded my expectations

BACKGROUND

Please describe your company and position.

I am the President & CEO of Accu-Time Systems

Describe what your company does in a single sentence.

Time and attendance hardware solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strativera to accomplish?

• Understand declining win rate for projects.
• Gain insight into competitive landscape.

SOLUTION

How did you find Strativera?

Online Search

Why did you select Strativera over others?

• Great culture fit
• Good value for cost

How many teammates from Strativera were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Interview-based research project to understand the needs and challenges across closed-won and closed-lost opportunities to identify issues that could be leading to a declining win rate.   Deliverables included: 

Kick-off call 

Development of interview discussion guide 

Development of email outreach templates 

Providing interviewee self-scheduling sign-up portal 

Participant tracking & coordination 

Conduct up to 16 interviews 

Machine transcription of interviews 

Full final report with findings and recommendations 

Final report read out meeting 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were weekly communication emails with updates regarding participant tracking and completed interviews.  Strativera also suggested strategies to get more participation.  The final report ultimately demonstrated success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered in a timely manner.  Lack of participation from closed/lost prospects extended the timeline, but Strativera kept us informed and adjusted their schedules accordingly to accommodate. Frequent communication and strategizing kept us all on the same page with respect to the project progression. 

What was your primary form of communication with Strativera?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was how astute they were about a company (us) and our industry, which they knew nothing about going into the assignment.  After our first brainstorming session, it was clear they were thoroughly listening and absorbing what we were saying and were able to generate thoughtful questions and an excellent discussion guide.  They were able to have meaningful conversations about our business and our products. 

Are there any areas for improvement or something Strativera could have done differently?

No, no suggestions for improvement.  The project was very well-managed, communication was frequent and clear, and the results were better than expected.