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How to Share Reviews on Social Media

April 26, 2024

by Syed Balkhi

Co-Founder, OptinMonster

Sharing reviews on social media is one of the best ways to generate traction and create a buzz around your brand. This article showcases different ways to share reviews on social media, along with the best practices to help those in need.

In an age where consumers are bombarded with countless choices, the experiences of others can significantly influence decision-making. Customer reviews serve as a potent marketing strategy, primarily because they offer social proof to potential buyers. 

Compared to what you post, client reviews appear to be more trustworthy. If others share their positive experiences, on the other hand, it may help you win the hearts of your target audience. 

But how can you promote your positive reviews? 

With the ability to reach a wide audience, social media is a great platform to promote your online reviews, helping you build trust and foster engagement. This article shows you how you can share reviews efficiently on social media.

The Importance of Sharing Reviews on Social Media

Social media has over 4.74 billion active users worldwide, and most of them use different platforms to research their preferred solutions before buying. Posting regularly helps you cast a wide net and convey your message to the masses, making it possible for you to capture quality leads for your sales funnel.

Sharing reviews is one of the best ways you can promote your business, provide valuable information about your business, and appeal to potential buyers. By sharing the experiences others had with your products or services, you can help prospects determine whether or not your services are a good fit for them. 

Here are a few benefits if you choose to share reviews with the intended audience through social media platforms:

Building Trust

Customers can be very blunt and honest when sharing reviews about the products or services they use, especially when interacting with others via social media.

Since they’re not getting anything from you in return, there’s no point in them being biased when it comes to sharing their experiences.
These unfiltered recommendations from your current customers go a long way and help reassure people who have yet to try your solutions.

These reviews come from customers with firsthand experience with your products or services. And they won’t likely hold anything back if you fail to meet their expectations. The feedback you receive from your customers can help you win the hearts of others and motivate them to try your solutions.

Growing Business

Customers often rely on the recommendations of others. This is one of the reasons they seek reviews posted by others on social media to make up their minds. Sharing reviews on social media helps grow your business by allowing you to attract more prospects.

The beauty of this process is that people can track the users who wrote the reviews and interact with them to inquire about the solutions in detail. Not only will it give them peace of mind that the recommendations are legitimate, but it will also help them get to know more about you.

Plus, sharing reviews on social media allows you to leverage shareability, which in turn maximizes your reach and helps introduce your brand to the masses. 

Setting Expectations

Customer experiences often go sour when businesses fail to meet their expectations. As a result, they may switch to other alternatives and never return.
To prevent this from happening, it’s essential that you set clear customer expectations from the get-go. Since the reviews and testimonials your customers post may encompass diverse use cases, sharing them with the intended audience comes in handy here.

Sharing reviews with potential customers helps you provide unfiltered insights and relevant information about your solutions. That may clear up any confusion or doubts that your audience may have about your products or services.

How to Get People to Review Your Brand

Despite the fact that customers rely heavily on reviews and recommendations from others when making buying decisions, only 6% of customers end up actually sharing their experience after making a purchase. 

Customers often lack the motivation to tell others about their experiences, so it can be challenging for businesses to get people to review their products or services. However, it’s not impossible to accomplish.

First things first, never shy away from reaching out to your customers for reviews. They may not review your products or services on their own, but when you reach out to them, they may feel valued and comply with your request.

You can also try incentivizing the process, as it may help motivate your customers to review your products or services. Giving your customers something in return for sharing their experiences goes a long way and gets people to review your solutions.

There’s no need to go overboard with the rewards here. Even the simplest of things, such as BOGO offers, discounts, and coupons, may help incentivize the process.

Remember not to influence what your customers say by any means and keep the review process unbiased. Even if you get negative reviews, they will help you in the long run and pave the way to improve your solutions.

Ways You Can Share Reviews on Social Media

When it comes to sharing reviews on social media, there are a variety of options that you can consider. However, the efficiency of each method may vary from one use case to another. So, if something works for others, it doesn’t need to work for you as well.
So, the best action is to try different things and stick to the one that works best for you. Here are a few social media strategies you can consider when getting started:

Social Media Posts

One of the easiest ways to share your customers’ reviews on social media and generate traction for your brand is to curate your social media posts using user-generated content.

This is as simple as it can get. All you have to do is take the review shared by one of your customers and turn it into a post for your social media platform. You can either publish an entire review as is or showcase the information others would be interested in. It’s the most basic way of leveraging social proof and enhancing the credibility of your brand.

Social media post featuring a quote from a client

Source

Sharing customer reviews as social media posts allows you to foster more engagement on your page. Plus, you get more eyeballs by showcasing the experience your products or services offer to your customers.

Stories

Sharing customer reviews via stories is another simple way to attract the intended audience through user-generated content.
Here, you publish the reviews posted by your customers as your stories or share a highlight of their feedback.

This approach is similar to the previous one. The only difference is that you can share customer reviews in their entirety for social media posts. However, for stories, minimal use of text is recommended.

Stories encompass bite-sized content that people like to consume quickly. So, it’s best not to overwhelm your audience with text and focus on conveying the core message.

Dove instagram story

Source

Sharing stories featuring customer reviews is an effective way to convey your message. Unlike timeline posts that people stumble upon while scrolling and generally pay less attention to, stories are the type of content that people view by choice. So, you have a better chance of grabbing their attention and making your voice heard.

Video Testimonials

Video testimonials are another great way to showcase what your customers think about your offerings and attract an audience that seeks similar solutions.
Creating this type of content would require more money and effort than the aforementioned methods. But the end result is worth every penny spent on the process.

Video testimonials would allow you to share detailed insights about your products or services and help your customers access relevant information that may facilitate their buying choices.

Invest in producing quality video testimonials by starting with engaging openings, adding effects and featuring video captions. Those let you deliver stronger impacts, highlight your product key features, and enhance accessibility for all viewers.

People generally prefer watching videos than reading text, as it makes content consumption fairly easy. So, sharing video testimonials is an excellent way to connect with your potential customers and convince them to consider the solutions you offer.

Social Media Ads

Social media ads are one of the most effective ways to boost your reach and generate traction, since you can push your ads to your target audience.
You can repurpose the reviews and testimonials your customers share to promote your brand and boost its equity.
It will require a little extra investment, but social media ads provide the best bang for your buck because social media ads help you cast a wider net and make it possible for you to attract more customers.

Success Stories

Another effective way to share your customers’ reviews on social media is by repurposing them into success stories.

Success stories show how your solutions have helped people solve their problems. The content revolves around your customers' experiences and showcases how you have facilitated their journeys thus far.

Success stories encompass diverse use cases, which makes the content relatable and more likely to appeal to the intended audience.

Success stories tell people how you have been helping your customers solve their problems. They help you showcase your value proposition and allow you to stand out from other players in your respective industry.

Best Practices for Sharing Reviews on Social Media

Getting people to review your products or services isn’t easy. A select few will do it on their own. Even if you reach out to them, the chances of them reviewing your solutions are quite slim.

So, when you have received feedback from your customers and got them to review your solutions, you must make the most of the information you have.
Here are a few best practices to consider when sharing reviews on social media to engage the intended audience:

Keep It Short

When sharing reviews on social media, keep in mind that you don’t have to quote and share everything your customers say. Focus on the part that stands out and serves as the crux of an entire review.

People would be less likely to read your reviews if they had to read multiple paragraphs. So, come up with an attention-grabbing headline and showcase the part that is likely to intrigue your target audience.

If you are interested in sharing the details, consider adding a link to the full review in your social media post, giving your followers the option to explore more if they want.

Use Visuals

Our brains are able to process visual information 60,000 times faster compared to text-based content. So, when sharing reviews, it’s highly recommended that you use visual content to convey your message to your target audience.

You can consider posting images, publishing stories, or sharing bite-sized video content through social media platforms. You can choose any way you think will give you the best results. Just remember that making your message visually appealing will likely get you more eyeballs.

Tag People in Your Reviews

When you’re sharing reviews received from your customers, always tag them in your reviews. This serves two purposes. First, it’s a way of thanking your customers and acknowledging them for reviewing your products or services. Second, it adds authenticity to your reviews, as your social media followers can reach out to the source of information and confirm the details.

Ask for Consent

One of the ways you can share reviews on social media is by going through your comments, finding the positive ones, and posting them on your social media page.

Generally, people don’t mind if you use their comments or opinions as social proof. However, there’s a possibility that they may. So, when applicable, ask for consent before using the content people post to curate your social media posts.

Share Reviews to Drive Customers

Sharing reviews on social media is one of the best ways to foster trust and attract more customers. Not only does it help you grow your business, but it also provides your audience with relevant information.

This article discusses how you can share reviews on social media. So, if you’ve been looking for effective ways to leverage social proof, the recommendations provided may come in handy.
 

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