5 Simple Ways to Share Reviews on Social Media

In an age where consumers are bombarded with countless choices, the experiences of others can significantly influence decision-making. Customer reviews serve as a potent marketing strategy because they provide social proof to potential buyers. 

Consumers often say that a positive review or recommendation impacts their likelihood of making a purchase. In fact, a Clutch survey revealed that 96% of consumers regularly look at customer reviews when purchasing a product or service they’ve never bought before, with 47% saying they always check reviews before moving forward. 

Sharing positive experiences may even help you win over your target audience. But how can you promote your positive reviews? 

With its wide reach, social media is a great platform to promote your online reviews, helping you build trust and foster engagement. This article shows you how you can share reviews efficiently on social media, along with strategic recommendations and best practices.

5 Ways You Can Share Reviews on Social Media

When it comes to sharing reviews on social media, there are a variety of options that you can consider. However, the efficiency of each method may vary from one use case to another. 

The best action is to try different things and stick to the one that works best for you. Here are a few social media strategies you can consider when getting started:

1. Social Media Posts

One of the easiest ways to share your customers’ reviews on social media and generate traction for your brand is to curate posts with user-generated content.

What are the Best Social Media Platforms for Reviews?

• Facebook: Business pages are a great place to share reviews. Facebook still has a large user base, ensuring all reviews reach a broader audience.
• Instagram: Visual testimonials and reviews work best here.
• LinkedIn: Depending on your audience, LinkedIn provides a professional outlet to share case-study like reviews from your clients.

This is as simple as it can get. All you have to do is take the review shared by one of your customers and turn it into a post for your social media platform.  You can either publish an entire review as is or showcase the information others would be interested in. It’s the most basic way to leverage social proof and enhance your brand's credibility.

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A more engaging way to showcase positive reviews is in a storytelling carousel post where you naturally discuss your product or service. Right before the last slide that has a call to action (CTA), include one or two positive reviews from customers to highlight what you’re already discussing. That way, the social proof naturally supports the claims throughout the post and encourages people to take action on the last slide. 

Sharing customer reviews as social media posts allows you to foster more engagement on your page. Plus, you get more eyeballs by showcasing the experience your products or services offer to your customers.

2. Stories

Sharing customer reviews via stories is another simple way to attract the intended audience through user-generated content.

Here, you publish the reviews posted by your customers as your stories or share a highlight of their feedback. This approach is similar to the previous one, but stories should be more succinct than posts. 

Stories encompass bite-sized content that people like to consume quickly. So, it’s best not to overwhelm your audience with text and focus on conveying the core message.

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Sharing stories featuring customer reviews is an effective way to convey your message. Unlike timeline posts people stumble upon while scrolling and generally pay less attention to, stories are the kind of content people view by choice. So, you have a better chance of grabbing their attention and making your voice heard among those already engaging with your brand.

3. Social Media Ads

Social media ads are among the most effective ways to boost your reach and generate traction, since you can push them to your target audience.

Take the posts and stories that have performed the best and turn them into social media ads to boost their visibility. 

It will require a little extra investment, but social media ads provide the best bang for your buck because social media ads help you cast a wider net and make it possible for you to attract more customers.

4. Success Stories

Another effective way to share your customers’ reviews on social media is by repurposing them into success stories.

Success stories show how your solutions have helped people solve their problems. The content revolves around your customers' experiences and showcases how you have facilitated their journeys thus far.

Success stories encompass diverse use cases, which makes the content relatable and more likely to appeal to the intended audience.

Success stories tell people how you have been helping your customers solve their problems. They help you showcase your value proposition and to stand out from other players in your industry.

5. Video Testimonials

Video testimonials are another great way to showcase what your customers think of your offerings and attract an audience seeking similar solutions.

Creating this type of content would require more money and effort than simply posting on social media, but the end result is worth every penny.

Video testimonials allow you to share detailed insights into your products or services and help your customers access relevant information that may inform their buying decisions.

Producing video testimonials can be as simple as setting up an iPhone in your storefront and asking customers if they’d mind sharing their thoughts. You can turn these clips into short-form content to fuel your Instagram and TikTok strategy.

Alternatively, if you’d like a more professional setup, invest in producing quality video testimonials by starting with engaging openings, adding effects, and featuring video captions. Those let you deliver stronger impacts, highlight your product's key features, and enhance accessibility for all viewers. Use longer clips as long-form videos on YouTube, or break them up for short-form content. Hire a top-rated video production agency to ensure your video testimonials are of the highest quality.

Sharing video testimonials is an excellent way to connect with potential customers and convince them to consider your solutions.

Best Practices for Sharing Reviews on Social Media

Getting people to review your products or services isn’t easy. While a select few will do it on their own, most won’t, even if you reach out to them.

So, once you have received customer feedback, make the most of it. Here are a few best practices to consider when sharing reviews on social media to engage the intended audience:

Keep It Short

When sharing reviews on social media, remember that you don’t have to quote and share everything your customers say. Focus on the part that stands out and serves as the crux of an entire review.

People would be less likely to read your reviews if they had to read multiple paragraphs. So, come up with an attention-grabbing headline and showcase the part that is likely to intrigue your target audience.

If you are interested in sharing the details, consider including a link to the full review in your social media post, so your followers can explore more.

Use Visuals

Our brains are able to process visual information 60,000 times faster compared to text-based content. So, when sharing reviews, it’s highly recommended that you use visual content to convey your message to your target audience.

You can consider posting images, publishing stories, or sharing bite-sized video content through social media platforms. You can choose any way you think will give you the best results. Just remember that making your message visually appealing will likely get you more eyeballs.

Tag People in Your Reviews

When you share customer reviews, always tag them. This serves two purposes:

1. It’s a way to thank your customers and acknowledge them for reviewing your products or services.
2. It adds authenticity to your reviews, as your social media followers can reach out to the source of information and confirm the details.

Ask for Consent

One way to share reviews on social media is to go through your comments, find the positive ones, and post them on your social media page.

Generally, people don’t mind if you use their comments or opinions as social proof. However, there’s a possibility that they may. So, when applicable, ask for consent before using the content people post to curate your social media posts.

Use Authentic Reviews - Not Just the Glowing Ones

If all of your shared reviews are overly polished and positive, they can come off as scripted or fake. Instead, mix in a variety of real feedback, even the moderately critical ones.

Showing how your business handles constructive criticism builds trust and makes your brand feel more human.

Authenticity consistently outperforms perfection when it comes to social media credibility.

Strategic Timing

Don’t just post reviews randomly. Instead, share them when they align with key campaigns, product launches, or seasonal moments.

For example, a glowing review of your gift-wrapping business is more impactful if posted right before the holidays.

Strategic timing ensures your reviews reach the right people at the right time in their buying journey. 

Monitor and Track Engagement 

To make the most of your social proof, you need a system in place to track when and where people are talking about your brand. This could be as simple as using Google alerts or a social listening tools like Hootsuite, Sprout Social, or Brandwatch.

Without tracking, you’ll miss opportunities to respond, reshare, or even resolve issues.

How to Get People to Review Your Brand

Despite the fact that customers rely heavily on reviews and recommendations from others when making buying decisions, roughly 10% actually share their experience after purchase. 

Customers often lack the motivation to share their experiences, making it challenging for businesses to get people to review their products or services. These actionable strategies make the review generation process easier and more seamless for customers.

However, remember not to influence what your customers say and keep the review process unbiased. 

Ask for Reviews

First things first, never shy away from asking your customers for reviews. They may not review your products or services on their own, but when you do, they may feel valued and comply with your request. 

Reaching out via email, SMS, or even social media DMs after a purchase can go a long way. Keep your message short, friendly, and personalized. Express gratitude for their purchase, ask how their experience was, and make the review process as frictionless as possible. 

When customers feel acknowledged and appreciated, they’re more likely to respond positively. 

Ethically Incentivize

You can also incentivize the review process to motivate your customers to leave reviews of your products or services. Giving your customers something in return for sharing their experiences goes a long way and gets people to review your solutions.

Possible incentives you can offer include sweepstakes entries, loyalty points, and discounts on future purchases. 

However, your incentives should always be ethical and in compliance with your review platform's policies to maintain trust and avoid penalties. The key principle is that your incentive should encourage customers to leave honest reviews, whether positive or negative.

Final Thoughts: Sharing Reviews on Social Media Drives Conversions

Sharing reviews on social media is one of the best ways to foster trust and attract more customers. It not only helps you grow your business, but it also provides your audience with relevant information.

If you’ve been looking for effective ways to leverage social proof, the recommendations provided may come in handy.

However, if you need more support in consistently gathering and sharing reviews to increase reach and conversions, work with a digital marketing agency. Together, you can craft a strategy that accelerates your business growth.

About the Author

Syed Balkhi Founder at WPBeginner

Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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