Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.
Our Outbound System
Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our proprietary AI SDR platform, creating a system that adapts in real time to buyer behavior, intent signals, and performance data.
We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin producing qualified leads within 30 days.
What Sets Us Apart
Martal operates with experienced, onshore sales teams across North America, the EU, and LATAM. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies.
Services
B2B Lead Generation
Appointment Setting
Sales Outsourcing
Account-Based Marketing (ABM)
Cold Email, Cold Calling, and LinkedIn Outreach
An Agency B2B Companies Trust
Martal has been recognized across multiple platforms for performance and client satisfaction.
#1 Lead Generation Company on Clutch
#8 on Clutch’s Top 1000 Providers List for 2025
Top Lead Generation Company on G2
One of Canada’s Top Growing Companies by The Globe and Mail
Call Center ServicesSales OutsourcingEmail MarketingB2B Lead GenerationB2B Appointment SettingB2B Lead Qualification
Pricing Snapshot
Min. project size
$1,000+
Avg. hourly rate
$25 - $49
/hr
Rating for cost
4.6
/5
What Clients Have Said
Martal Group is known for providing good value for cost, with clients appreciating their pricing and effectiveness in generating leads. They deliver quality results quickly, often exceeding expectations in lead generation and appointment setting without overwhelming clients with unqualified leads.
Overall, Martal Group maintains high client satisfaction, with many clients expressing their intention to continue partnerships due to the positive results and professional service received.
Challenges in Lead Conversion Rates
While Martal Group has been successful in generating leads, some clients have noted challenges with lead conversion rates. Suggestions for improvement include enhancing conversion strategies to maximize lead potential.
Expertise in Targeted Campaigns
Clients commend Martal Group for their expertise in creating targeted marketing campaigns and understanding client needs. Their strategic approach and ability to adapt to different industries and market conditions have been instrumental in achieving client goals.
Effective Communication and Project Management
Martal Group's clients appreciate their communication skills and project management capabilities. They maintain regular meetings, provide updates, and ensure smooth workflows, making them reliable partners in managing sales and marketing efforts.
Successful Market Expansion Strategies
Martal Group has been instrumental in helping clients expand into new markets, particularly in North America. Their strategic planning and execution have led to successful market entry and growth for various clients.
Strong Lead Generation and Sales Support
Martal Group is praised for its ability to generate quality leads and sales support. Clients have reported significant growth in their sales pipeline and successful lead conversion, with some projects resulting in new partnerships and increased market presence.
"The entire Martal team was professional, helpful, and very easy to communicate with."
Jun 24, 2019
CMO, SmartBrain
Kate Guneri
Verified
Other industries
London, England
11-50 Employees
Online Review
Verified
Martal Group provided sales and marketing services, consulting on email campaigns and client relations.
Martal’s expertise and guidance in email sequencing and client negotiations helped establish the company in a new market and position them for future growth. The team was attentive to project needs and delivered consistent, reliable communication.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a CMO at Smartbrain.io. We provide Easter European software developers who specialize in various programming languages, including JavaScript, SQL, Java, C#, PHP, Python, C++, and AngularJS.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal as a sales partner when we decided to enter the US market.
What were your goals for this project?
Our goal was to build an American client base, specifically IT companies and startups.
SOLUTION
How did you select this vendor?
They were recommended to us.
Describe the project in detail.
We began with initial meetings, both on- and offline, to discuss our needs. Our work together then consisted of drafting email sequences and client calls.
What was the team composition?
We worked primarily with Martel’s founder and a sales manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
During our three months, we received good insights on client negotiations, email sequences, and how to position our brand and company.
How effective was the workflow between your team and theirs?
The entire Martal team was professional, helpful, and very easy to communicate with. I also appreciated our weekly calls.
What did you find most impressive about this company?
We were impressed with their sales and negotiation skills.
Are there any areas for improvement?
A good writer would be beneficial, but we are satisfied with everything else.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 111-111 of
111 Reviews
Our Story
We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.
Meet the Team
Matt GuthrieSenior Sales Operations Manager
Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.
David RosenthalSenior Sales Operations Manager
Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.
Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.
What Sets Us Apart
Onshore Sales Executives
At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.
B2B Sales Experts
Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.
Diverse Industry Experience
We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.
Premier Verified means Clutch independently confirmed Martal Group is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 106 verified client reviews averaging 4.8 stars.
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
Get connected to see updates from Martal Group like new case studies, latest reviews, their latest masterpieces in their portfolio, delivered straight to you.
