Casbeg

BACKGROUND

Please describe your company and your position there.

I am the CEO of Ultracoat. We deliver high-end car care solutions for car detailers and detailing shops across Poland and few countries in Europe. We only operate in B2B.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

- Sale process audit - Marketing audit

What were your goals for this project?

- Increasing monthly number of leads - Getting into new markets abroad Poland - Organizing the sale process - Support hiring new employess - Everyday business consulting

SOLUTION

How did you select this vendor?

I selected Casbeg strictly because their great blog posts which I found really helpfull and suitable to my business.

Describe the scope of their work in detail.

At the very beginning f our cooperation I was properly asked about the details of my business to show the full picture of the current situation. Next, they started the audit which showed full spectrum of the marketing and sale situation. The audit included recomendations for each sector which we implicate since then step by step. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with really busy schedule I really appriciate that!

What was the team composition?

I work with couple consultants from Casbeg. Each of them has the specific skills and experience. I speak with Mateusz about our Social Media accounts and AdWords settings, with Jacek about my CRM and sale process and with Łukasz when I run some newsletter or planning other e-mail campaing. I also have contact with CEO Bartosz to discuss the bigger picture of my business which is really helpful in terms of developing long run goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- 60% growth of sale in 2019 - 100% growth of abroad distributors (had 1 have 2 ;) )

How effective was the workflow between your team and theirs?

The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!

What did you find most impressive about this company?

The knowledge of the guys.

Are there any areas for improvement?

Yes! There are a lot of improvment to be implicated but not in theirs, in my business. I know that after getting all their recommendations! :)

BACKGROUND

Please describe your company and your position there.

I'm a CEO at a digital consultancy with 6 offices in 4 countries (Poland, Norway, Portugal and Germany). We work with clients who want to innovate and drive their competitive advantage with digital transformation, both startups and corporates. We deliver digital strategy, service design, digital product design and delivery and ongoing consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were looking to scale our sales processes, expand our sales and marketing teams, hire business development experts and train them to continue growing (having grown from 30 to 60+ employees already).

What were your goals for this project?

We wanted to quickly build self-managing teams in both Sales and Marketing, reporting to the Board, in order to expand both our outbound and inbound marketing capabilities and drive new leads reliably.

SOLUTION

How did you select this vendor?

I have asked friendly C-level people and marketing experts for references, and had a great opinion about Casbeg's CEO, Bartek Majewski (from his previous achievements) I knew that Casbeg will be a great investment for us.

Describe the scope of their work in detail.

Management consulting to establish roles, processes and a solid plan to scale the Sales and Marketing teams. Hiring advisory, including candidate interviews led by Casbeg, assistance in onboarding, and ongoing training of our new staff in multiple marketing-related areas (ads, analytics, outreach, coldmailing, CRM management, inboud and content strategy). C-level coaching.

What was the team composition?

There is a team of 3-5 specialists involved in working with us constantly – some helping us with content, others training our staff, assisting us in hiring and providing C-level coaching.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Built a team of 5 specialists, who are already generating leads for us and closing deals on an ongoing basis. Sales and Marketing maturity of our organization has overall greatly increased thanks to Casbeg's involvement.

How effective was the workflow between your team and theirs?

Great workflow, weekly regular meetings, quarterly roadmap planning and ad hoc telcos always available. All our feedback was taken into account and implemented.

What did you find most impressive about this company?

Ability to advise us and lead us in a wide scope of different services – from strategy, to hiring, sales compensation schemes and team building, client sucess and nurturing, marketing tools selection and training, content creation, UVP/SVP creation, advertising, coaching and more.

Are there any areas for improvement?

No. We're satisfied.

BACKGROUND

Please describe your company and your position there.

I'm taking care of sales at Wise People.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

For CRM setup and sales consulting.

What were your goals for this project?

We wanted to figure out how to setup Pipedrive CRM and discuss about some sales techniques and how to act in some selling cases.

SOLUTION

How did you select Casbeg?

Casbeg was recommended to us by friend. They have very strong recommendations in our industry.

Describe the project in detail.

We've had a short 2 hour meeting, which gave us a lot more information about CRM setup and some selling cases than we could figure out on own.

What was the team composition?

Meeting was led by CEO of Casbeg Bartosz Majewski.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our pipeline and CRM analytics are a lot better than before and despite a fact that our consultation was done recently we still were able to get some good lead conversions by just taking the advice of how to talk with clients to convince them to work with us.

How effective was the workflow between your team and theirs?

Workflow was very professional. Bartosz was focused on our needs and things that were important for us during the whole meeting.

What did you find most impressive about this company?

That they are able to give you advices which... at first thought are things that everyone literally knows, but in reality nobody thinks about them.

Are there any areas for improvement?

Not really. Real proffessionals.

BACKGROUND

Please describe your company and your position there.

We provide additive manufacturing services for industry. I am co - owner resonsible for sales and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg to help us devlop our sales and marketing services.

What were your goals for this project?

Our goal was to rise number of generarted leads (both from out bound and inbound) and rise the conversions from lead to deals.

SOLUTION

How did you select Casbeg?

I saw the interview with Bartek Maewski - Head of Casbeg and decided to have a talk with him. After it I decided to hier Casbeg.

Describe the scope of their work in detail.

We have weekly online meetings with Casbeg where we talk about our challlanges and how to improve our sales and marketing proccess. This is kind of constatnt improvement long term project.

What was the team composition?

We are working with one main consultant and if we need any special advices in certain field other experts are joing us for the meetings.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We doubled our sales in years 2018 / 2019 and now we are growing consistently.

How effective was the workflow between your team and theirs?

This is very effective workflow based on good communication and close relationship.,

What did you find most impressive about this company?

Casbeg has excellent consultancy experience.

Are there any areas for improvement?

hard to say.

BACKGROUND

Please describe your company and your position there.

I run a one-man business in which I try to provide clients with services related to broadly understood information security, both in organizational and technical terms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Casbeg was asked to help develop the company on the local and national market.

What were your goals for this project?

Increasing the number of leads and conversions from sent offers, "appearing" in the network, building my image and company as an expert in the field of GDPR and IT.

SOLUTION

How did you select this vendor?

Michał Sola contacted me. I remembered a man through a very accessible and interesting way of communication. After nearly a year, I remembered about him and called on linkedin. Then I learned about the existence of Casbeg.

Describe the project and the services they provided in detail.

As part of the cooperation, we relied on weekly talks and implementation of the agreed plan. During implementation, I could count on ongoing help by e-mail and telephone. In addition, in specific cases I received proposals for solutions, including choosing the right CRM

What was the team composition?

At the beginning of the cooperation, the team de facto consisted of 3 people, 2 of whom remained in the long run 2. For my part, I consider the contribution to cooperation as appropriate, while the employee did not show such enthusiasm. Among others, for this reason, I no longer work :)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Thanks to this cooperation of several months, I have increased my knowledge in the field of business conduct and the specifics of sales and marketing processes. By examining specific cases "case by case" I now have experience and I know how to react if similar cases appear in the future.

How was project management arranged and how effective was it?

As part of our cooperation, we relied on Google hangouts calls and email contact. We developed the documents using Google Docs. The deadlines were met with slight delays in sales topics.

What did you find most impressive about this company?

Visible experience. They had a real willingness to help in the development of the company.  commitment to solving obstacles encountered. Just cool people.

Are there any areas for improvement?

I don't feel competent enough to point out things to improve. According to me everything is great.