We put B2B marketing and sales in order

Our main focus is to help you win more clients by increasing sales and making sure your sales and marketing processes are well optimized. Our consultants use a wide range of process analysis methods to check your CRM system, marketing campaigns and sales team performance. We make sure to choose the methods that match your business capabilities. We not only give you valuable recommendations, but also control the implementation by remote, online consultations.

 

  • SALES: We support the sales operations of your Team, by helping them to organize the sales process and analyse the leads flowing through your sales funnel. 
     
  • MARKETING & LEAD GENERATION: We help your marketing department to design a marketing strategy by analysing the current lead generation methods and indicating new sources of leads.
     
  • CUSTOMER SUCCESS: Together we plan how you should work on customer success - we help you draw up customer development processes, we implement client health score monitoring and develop anti-churn strategies.

See our case studies: https://casbeg.com/case-study/
Check out our pricing: https://casbeg.com/pricing/
Get more free knowledge from our blog: https://casbeg.com/blog/

Contact us: https://casbeg.com/contact/

 

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2017
Show all +
Wrocław, Poland
headquarters

Portfolio

Key clients: 
Google, Neoteric, DroidsOnRoids, TenderHut, Prowly, Wedding.pl, MobeeDick, BinarApps, Telemedi.co, Fresh Office, Livespace, Miquido, Craftware, Hash FM, Crazy Call, Social Tigers.
Increased leads and new sales at Droids On Roids Image

Increased leads and new sales at Droids On Roids

Droids On Roids is a software house from Wrocław that has specialized in creating mobile and web applications since 2011, mainly on the US and British markets. Over the past 8 years, the company has grown from two co-founders and one employee to almost 60 people and was already included twice in the Deloitte fast 50 report for the quickest growing technology companies in Central Europe.

  Challenge  

Along with the rapid

development of the company, its new sales needs also increased. At the beginning of 2018, Droids On Roids unexpectedly lost several strategically important customers and the sales funnel was empty.

An analysis of salespeople’s activities showed that the department was inefficient, which contributed to the dissolution of this team. It all came down to a situation in which the CEO was the only person responsible for closing sales.

It was difficult to juggle managing such a large organization with the implementation of ambitious financial plans. Additionally, when the CEO handles sales, the opportunity cost of dealing with lower quality leads is very high.

The limited capacity of the CEO and increased costs of employing new specialists meant that despite a great business run, in the first quarter of 2018 the company went in the red.

The founders of Droids On Roids decided to take matters into their own hands — they’ve analyzed thoroughly the situation in which the company found itself and identified the biggest challenges in marketing and sales. To implement some of them, Wojtek and Tomek reached out for Casbeg’s support and we started our cooperation.

  Solution  

The first step we took together to regain profitability and implement financial plans was to organize marketing and sales analytics. We’ve analyzed the data in CRM, checking each transaction and lead. We were looking for bottlenecks in the sales process and passed our conclusions to the marketing team.

To get to know the customer acquisition channels thoroughly, we decided to integrate CRM with a Google Analytics account. Based on the collected information, we focused most of the marketing budget on the best converting channels, including Google Adwords.

To relieve the the CEO from sales duties and let him work on the company, rather than in it, we’ve supported Droids On Roids in search of a candidate for the sales specialist position.

  Result  

The openness of the client’s team to substantive discussion and conscientious implementation of jointly developed conclusions meant that the results and their iterating came really soon.

Two months after the start of the inbound campaign, the number of leads increased, but their low quality didn’t translate into sales. Thanks to the previous configuration of analytics, we quickly diagnosed the cause: a large part of the leads came from countries with a low conversion probability.

We changed the direction of the marketing campaign and the higher quality of new sales opportunities meant that in January 2019 it was possible to fill the slots for all teams till the end of the quarter.

The financial result of the first three months of 2019 surpassed management’s estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

In 6 months, we managed to organize and improve the effectiveness of marketing and sales. Today, closing sales is not only dependent on the CEO -— thanks to the cooperation of Droids On Roids and Casbeg, a dedicated person responsible for closing contracts has joined the team.

With a complete team, precise analytics and a pipeline that meets the needs of a larger company, management can focus on further business development planning. 

 

The increase in sales conversion at PromoTraffic Image

The increase in sales conversion at PromoTraffic

PromoTraffic is a technology-driven marketing agency from Kraków which employs over 35 people and has been implementing projects in the field of SEO, SEM, content marketing, social media, PR, marketing analytics and consulting since 2012. The agency’s portfolio includes both e-commerce (Sneakerstudio, Puccini, Selfieroom, Mercury Market Rolmarket, TOUS) and B2B/C businesses (BP, Q Hotels,

TAKEDA).

THE CHALLENGE

The company’s CEO, Robert Stolarczyk, suggested at the beginning of cooperation with Casbeg that he could use some help in solving a set of problems; the most important of them was the lack of sales structures. Despite the company’s growth and serving top customer in Poland, PromoTraffic didn’t measure correctly the data on generating leads or sales conversion.

In addition, the only person engaged in the sales was the CEO himself. Robert had to divide his time between managing the agency and working as a salesperson, so he couldn’t focus entirely on identifying the most valuable leads and conducting key business negotiations in the first place. Despite the strong support of his partners – it was too much.

These factors significantly inhibited the growth of the company and gave the impression of missing opportunities – the sales performance (lead -> agreement) in Q1 2018 was 10%. Our task was to organise and optimise the sales process, in cooperation with the agency’s management, so as to conduct as many as business negotiations as possible having the best possible quality, in the shortest possible time and with limited staff.

SOLUTION

First, we implemented a new CRM system within the company to measure marketing and sales data. Based on the historical and newly acquired information on customers, we came to the conclusion that a significant part of the sales time was spent on dealing with low-quality leads. We started working on lead scoring, that is, assessing which customers should be contacted first.

The next step was conducting mock business negotiations and analysing the proposals. Both of these studies showed that some of the service features can be communicated more effectively while others can be entirely eliminated. We adjusted the value propositions to emphasise the strengths of PromoTraffic and accurately meet the customers’ needs.

After rearranging the analysis and determining the biggest sales problems, we helped with the recruitment and onboarding of the first salesperson. We pointed out the strengths and weaknesses of the business negotiations conducted by the new employee and suggested what should be taken into account during the onboarding process.

RESULTS

Implementing the results of the sales data analysis and mock business negotiations made the agency’s CEO sell more efficiently (at the beginning of cooperation, 10% of leads ended in sales while, in the first quarter of 2019, this ratio amounted to 25%) and stop wasting time on handling low-quality leads. With sales opportunities scoring, he knows perfectly well which meetings should be attended in person and which can be held as a video conference or delegated to his co-workers.

A systematic analysis of data in the CRM allowed to regain a sense of control over the sales situation in the company, and thanks to the newly employed salesperson, the president can focus on the strategy and direction of the company growth.
 

Robert Stolarczyk, CEO PromoTraffic

The cooperation with Casbeg changed how I think about the sales process and lead qualification – there’s room for improvement I didn’t see before. It is fair to say I have changed everything, from CRM to offer and the way I present it. Results are almost immediate and visible with more leads, higher conversion, faster lead qualification and more efficient work in general. Apart from sales, I see a lot a lot of business value generated by the cooperation with Casbeg, like practical support in company development processes and crucial changes. Working with Casbeg is one of the best things that happened to my business in 2018.

The increase in revenues and number of transactions in Milano-eQ Image

The increase in revenues and number of transactions in Milano-eQ

Milano-eQ is a B2B online shop whose offer aims at hairdressing and beauty salons. Its range consists of, above all, furniture and appliances necessary in a hairdresser’s or cosmetologist’s job. The offer also includes barber furniture and custom-made furniture.

THE CHALLENGE 

The Casbeg team’s challenge at the beginning of cooperation was to increase the shop sales and improve its conversion rate

as well as enhance the shop usability – which would translate into greater comfort of use for the user. The sales level was not satisfactory to the shop owners while the limitations associated with a fairly small amount of analytical tools being used and analysed prevented quick identification of the problem.
Analysis

In the initial phase of cooperation, we focused on the analysis of the existing shop sales data.
We started by checking the previously used marketing channels and ways of reaching the customer to determine which of them required more work and which could be eliminated, thus allowing the transfer of their budget to more functional channels.

We decided to thoroughly investigate the market conditions of the shop through studying the competition thanks to which we created the awareness price and product range of the competition.

The traffic structure within the shop was also analysed which allowed us to acquire a better understanding of the user which was potentially interested in purchasing. What is more, we checked the very products in the shop – their description and the entire structure of product cards.

Additionally, we performed a price analysis of the fastest-moving consumer good indexes in comparison with the direct as well as substitute competition to see how the Milano pricing policy positioned the shop among the competition.

IMPLEMENTATION

The priority was to configure Google Analytics – setting goals and filters as well as the correct implementation of the e-commerce report. The data obtained in this manner helped within the next steps in defining the best channels for acquiring traffic and sales in a given time.
We recommended increasing activities in the channels bringing the greatest revenues in the shop so far, so we were able to reduce expenses and improve ROI.

In the meantime, we joined forces to launch campaigns on Google Ads. The first type of campaign which was offered to Milano-eQ was the Merchant Center campaign which allowed displaying products from the shop directly in the Google search engine. Alongside this campaign, another one was launched to promote specific product categories.

After analysing the shop, we came to the conclusion that it was not user-friendly. We decided to check it with user behaviour tracking tools and we collected data from the so-called “heat maps”. Thanks to this, we discovered on what steps the users abandoned the purchase as well as which page elements were its weak points – e.g. the cookies notification displayed incorrectly when viewing the product page.

In addition to the shop traffic, we decided to check the quality of customer service which has a huge impact on customer experience and the assessment of the transaction. We conducted the so-called “mystery shopping” and made a purchase in the shop. Thanks to the trial purchase, we could check not only the efficiency of the sales process but also the quality of customer service as well as the manner and form of packaging and shipping of the product.

In addition, the activities in the field of social media were increased – because this specific channel showed a lot of sales potential. After Casbeg’s recommendation, a shop was opened on Facebook, paid and organic actions were taken to a greater extent – thanks to them, Milano-eQ started receiving more and more requests for products using the Facebook communicator, thereby being able to improve their sales results. Within the cooperation, it was recommended to employ a social media agency which started working with Milano-eQ at the end of 2018.

Price comparison websites were another channel which began to be used and developed within the scope of our cooperation. Due to relatively inexpensive paid activities within this channel and the promotion of products on category pages, Milano-eQ managed to get very good sales results.
An important point of Casbeg’s cooperation with Milano-eQ was also a comprehensive audit of actions taken on Allegro – from product categories, through product photos and descriptions, to the company information.

RESULT

The 10 months of Casbeg’s cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts. The comparison of the revenues which are currently achieved in the shop and those from the middle of last year shows that they have increased by almost 600%.

The increase in generated leads and sales in MTA Digital Image

The increase in generated leads and sales in MTA Digital

MTA Digital is a 30-person performance marketing agency from Poznań. It specialises in paid campaigns on the Google advertising network, Facebook Ads, Web Analytics and SEO support. MTA operates in a business model where the specialists are responsible for both implementing the customers’ campaigns and dealing with leads.

THE CHALLENGE

Due to the lack of a structured sales process,

the MTA founders:

• had the impression that leads were lost in the process,
• thought that potential customers were waiting a long time for a quotation,
• felt that they weren’t supporting the specialists in the sales part enough, and best practices weren’t spreading across the organisation as quickly as they should.

Creating and implementing quality standards of the conducted sales depending on the lead’s potential and adjusting the new system to MTA’s business model were the greatest challenges within our cooperation.

SOLUTION

The first step towards completing those challenges was implementing a sales management system. Given the size of MTA’s sales department and the monthly number of RfQs, we suggested a specific tool and developed a unified manner of its use for all employees.

As part of the second step, we conducted a sales proposal audit. We made sure that it covered all data relevant to the customers while being understandable and clear. At the same time, we eliminated the information which was of relatively little significance but considerably prolonged the proposal creation time.

We also conducted mystery shopping which verified the salespeople’s real-life work – only the company’s founders knew about this project. We identified areas to be improved within direct lead management which means the time and manner of response to RfQs as well as the process of business negotiations with a potential customer.

RESULT

Introducing CRM and standardising the sales process made the lead management process properly controllable while all RfQs are responded to and contact is made quickly – which is particularly difficult when leads are managed by specialists who also work on conducting campaigns.

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention.

Auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

These factors have directly affected sales metrics:

Reviews

Sort by

Marketing & Sales Audit for ERP Software Vendor

"They deliver a huge amount of knowledge, ideas, and solutions out of the box."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Feb. 2019
Project summary: 

Casbeg led a sales and marketing audit for an IT software company to improve its performance in select fields. After leading a survey and weekly consultations, the team provided recommendations.

The Reviewer
 
51-200 Employees
 
Wroclaw, Poland
Marek Górecki
Head of Business & Customer Experience, SENTE
 
Verified
The Review
Feedback summary: 

The client accomplished its goals four months earlier than expected thanks to Casbeg's work. The team led a smooth workflow, meeting deadlines, staying in communication, and encouraging the client to meet its requirements. Their level of knowledge and transparency stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’ve been working as a Head of Business & Customer Experience at Sente based in Wroclaw, Poland. Sente is a IT software house and producer of dedicated ERP, WMS, POS, CRM, MRP systems, which helps clients achieve their business goals, support digital transformation strategy and develop organizational workflows effectively.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Before our cooperation with Casbeg, we had over 150 clients from Production & Distribution sectors and our company had already been very recognizable in these fields. We wanted to achieve noticeable growth in a number of Retail & E-commerce clients (we had only a few of them). That’s why we decided to cooperate with Casbeg.

What were your goals for this project?

The short-term goal was to lay the foundation for future sales actions. We needed to work on our external communication strategy, buyer personas, decision-makers profiles, UVP/USP and also on elevator pitches. In the long run - we aimed in achieving at least 10 sales-qualified leads and 1 new client worth approx. $500.000

SOLUTION

How did you select this vendor?

As far as we were concerned Casbeg had the biggest consulting experience and knowledge in helping fast-growing technology companies. They worked with big brands and their efficiency was proved by great case studies. That’s what convinced us to choose Casbeg over the competition.

Describe the project in detail.

Our project lasted about 3 months. In the beginning, we filled out a survey with detailed information about our business and needs and gave them access to our analytical tools (e.g. Google Analytics). Before the first meeting, we got a complex audit of our marketing and sales activities with recommendations on how to improve their efficiency quickly. We were meeting for consultations every single week on remote calls via hangout. After every meeting, we got a summary of the call with the most important information, recommendations and also (what’s important) tasks we were required to do. We could always call them or send an e-mail ad hoc to dispel any doubts we had.

What was the team composition?

From Casbeg’s side, we had a dedicated customer success manager, who led the project and made sure everything was going smoothly. There was also another consultant which helped us with more sales-related needs. From Sente’s side, I was engaged in the cooperation and also 2 people from our internal marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve completed all the goals described earlier 4 months before the deadline.

How effective was the workflow between your team and theirs?

From my point of view, the biggest value was that I was being followed up on all the time. When you cooperate with Casbeg, you get exact deadlines and you need to stick to them. They push you to do your work properly and not postpone the tasks. I call it “positive pressure”. What was also important for our team: transparency in communication, agenda and summary of every call and extra materials, which broadened our knowledge significantly.

What did you find most impressive about this company?

They deliver a huge amount of knowledge, ideas, and solutions out of the box.

Are there any areas for improvement?

Nothing springs to mind at present. Our cooperation was very smooth and let us achieve our goals, so I am fully satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing & SEO for Software Development Company

"Their communication, proactivity in finding solutions, and timeliness stand out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Oct. 2019
Project summary: 

Casbeg provided digital marketing services for a software development company. The team was responsible for SEO, PPC campaigns, and content marketing funnels.

The Reviewer
 
51-200 Employees
 
Gdańsk, Poland
Mateusz Paprocki, PMP
COO, Neoteric
 
Verified
The Review
Feedback summary: 

The engagement led to an increase in organic traffic and diversification of lead acquisition sources. Casbeg consistently met deadlines, communicated with the client, and facilitated a collaborative process. The team is organized and hard-working.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I act as a COO @ Neoteric: a software development company specializing in web app development, AI and product design. We're based in Gdansk and Warsaw. In our work, we focus on 3 main principles: quality, communication, and transparency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We’ve worked with Casbeg mainly on digital marketing. We started our cooperation in October 2018.

What were your goals for this project?

We needed to grow a number of new qualified leads by implementing new marketing channels and also increase the conversion rate.

SOLUTION

How did you select this vendor?

We heard a lot about Casbeg from our friends and work partners - we were convinced by recommendations, and also we knew Casbeg’s CEO Bartek Majewski because of his previous work experience.

Describe the scope of their work in detail.

Casbeg supported us in carrying out our PPC campaigns on foreign markets and building our content marketing process, including content funnels, content distribution, promotion, content analytics, etc. The company instructed us how to gain organic reach on quora, helped to choose SEO freelancer for cooperation and develop SEO - this cooperation continues uninterrupted to this day.

We received valuable feedback after the mystery shopping test that Casbeg planned and carried out, which allowed us to increase the efficiency of sales conversations. We organized customer success processes together and implemented customer satisfaction surveys properly. They showed us how to integrate our sales and marketing data.

What was the team composition?

On the Casbeg’s side, there were mainly 2 people involved, in addition, 3 more people appeared on the project on an ad-hoc basis for specific tasks, which were related to consultants’ expertise profile.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Steady growth on our organic outreach and the diversification of our lead acquisition sources. Increased efficiency of sales conversations.

How effective was the workflow between your team and theirs?

Casbeg has always met the deadlines, providing us with further plans and suggestions weekly. One hour of consultation usually meant that for the rest of the week we will have a lot to work on.

What did you find most impressive about this company?

Their communication, proactivity in finding solutions, and timeliness stand out. They speak bluntly, giving you direct feedback about what you are doing wrong.

Are there any areas for improvement?

Not at the moment - I was happy with the service provided.

5.0
Overall Score Result-oriented and cost-effective partner in Digital Marketing - highly recommended.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy and direct communication, meetings took place on time.
  • 5.0 Cost
    Value / within estimates
    I feel that the pricing is on point vs value provided.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very likely - honesty in communication is not something common in the marketing field and Casbeg does this very well.

Opt. of Client Services for IT Consulting Service Provider

"I was impressed by their frankness in communication and their partnership approach to cooperation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Aug. 2019
Project summary: 

Casbeg performed IT and business consulting for a marketing and advertising firm to help them reduce their client churn. They assisted in data and process analysis, as well as creating management dashboards.

The Reviewer
 
51-200 Employees
 
Białystok, Poland
Sebastian Suma
CEO, Sempai
 
Verified
The Review
Feedback summary: 

The advising and solutions provided by Casbeg helped reduce the number of outgoing clients and increased cross-sales made by the client's customer service department. Their team demonstrated expertise, honesty, and business maturity throughout the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of Sempai - SEM Agency. My company specialize in performance marketing for e-commerce. We are a Google certified Google Premium Partner. Our employees posses individual Google AdWords and Analytics certificates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Along with the development of the Client Service department, we had problems with arranging appropriate processes, developing analytical panels for managers and employees of the department and, in our opinion, the clients' churn was too high.

What were your goals for this project?

Implement processes to improve the department's work. Create analytical dashboards. Perform a customer satisfaction analysis. Reduce churn rate

SOLUTION

How did you select this vendor?

We've worked with the company's CEO Mr. Bartosz Majewski before. We were pleased with the cooperation and I knew that Casbeg would be the best choice. I wasn't looking for alternative offers.

Describe the project in detail.

At the beginning of our cooperation, we were assigned a consultant from the Casbeg company who worked directly with one of Sempai manager. The cooperation included regular online consultations, data and process analysis in our company, and a recovery program.

Casbeg prepared for us a customer satisfaction survey and developed analytical dashboards for managers and the board of the company.

What was the team composition?

We were assigned a client service consultant and a second consultant on new business development

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have reduced the number of outgoing customers and improved cross-sell sales in the client service department

How effective was the workflow between your team and theirs?

The cooperation was great, Casbeg employees were very experienced and understood our needs thoroughly.

What did you find most impressive about this company?

Huge knowledge and experience of employees. I was impressed by their frankness in communication and their partnership approach to cooperation.

Are there any areas for improvement?

Nothing comes to mind

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing Support for Software Dev Company

"It is clear that Casbeg encounters and solves the problems working with their clients every day."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

Casbeg helped build out digital marketing efforts to increase incoming leads for a computer software developer, continuing to manage leads to close contracts. Their team also assisted in hiring sales staff.

The Reviewer
 
51-200 Employees
 
Łódź, Poland
Maciej Krasowski
Co-founder, Sales & Marketing Dir., BinarApps Sp. z o.o.
 
Verified
The Review
Feedback summary: 

The support provided by the Casbeg team has allowed project stakeholders to increase the efficiency of their sales calls and conversation and launch entirely new lead acquisition channels. They have also helped hire and train a new sales lead within their client's company.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Co-Founder of a software development company headquartered in Poland. With over 70 tech experts on board, our professional teams provide our services across 16 countries, delivering innovative solutions, web technologies and apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We reached out to Casbeg for support in building sales and marketing processes for our company. We wanted to generate more leads and take care of them accordingly. For that, we needed to hire salespeople as well.

What were your goals for this project?

The main focus was on putting marketing and sales in order. Additionally, we needed help in hiring a salesperson.

SOLUTION

How did you select this vendor?

We've worked with Bartosz Majewski (Casbeg’s CEO) before on different projects in his previous company. We were very pleased with that cooperation and satisfied with the results. That is why we decided to contact Casbeg.

Describe the project in detail.

We meet with Casbeg weekly. We set monthly or quarterly plans and work on improving sales and marketing effectiveness in relation to the KPIs set regularly.

What was the team composition?

Our project has an assigned owner. In addition, we cooperate with other CSMs with consultations in a specific field. If we needed support in our inbound marketing process - we met with an advisor in this area. Similarly, if outbound marketing was our challenge - we were presented a plan with another advisor. The owner always supervised everything.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've increased the efficiency of sales calls and conversations, successfully hired a new sales manager and launched new lead acquisition channels with Casbeg’s help.

How effective was the workflow between your team and theirs?

We always meet in weekly cycles on remote consultations, always on time and without downtime. They always meet their deadlines. We keep in touch by email, and if we have an urgent problem, we can always call them by phone.

What did you find most impressive about this company?

Knowledge and experience in cooperation with companies from our industry, especially B2B technology companies. It is clear that Casbeg encounters and solves the problems working with their clients every day.

Are there any areas for improvement?

Can't find any right now.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Sales Audit for Automotive Company

"...all planned work has always been done due to the schedule and consultants are very punctual."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Casbeg implemented a sales and marketing audit encompassing activities such as CRM processes, social media, and Google Ads. They continue to offer recommendations for various market sectors.

The Reviewer
 
1-10 Employees
 
Warsaw, Poland
Michał Spinek
CEO, Ultracoat
 
Verified
The Review
Feedback summary: 

Sales have increased by 60% so far, and the client has gained another distributor abroad. Communication has been seamless due to Casbeg's accessibility. They are a knowledgeable team that provides helpful recommendations with the big-picture in mind.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Ultracoat. We deliver high-end car care solutions for car detailers and detailing shops across Poland and few countries in Europe. We only operate in B2B.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

- Sale process audit - Marketing audit

What were your goals for this project?

- Increasing monthly number of leads - Getting into new markets abroad Poland - Organizing the sale process - Support hiring new employess - Everyday business consulting

SOLUTION

How did you select this vendor?

I selected Casbeg strictly because their great blog posts which I found really helpfull and suitable to my business.

Describe the scope of their work in detail.

At the very beginning f our cooperation I was properly asked about the details of my business to show the full picture of the current situation. Next, they started the audit which showed full spectrum of the marketing and sale situation. The audit included recomendations for each sector which we implicate since then step by step. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with really busy schedule I really appriciate that!

What was the team composition?

I work with couple consultants from Casbeg. Each of them has the specific skills and experience. I speak with Mateusz about our Social Media accounts and AdWords settings, with Jacek about my CRM and sale process and with Łukasz when I run some newsletter or planning other e-mail campaing. I also have contact with CEO Bartosz to discuss the bigger picture of my business which is really helpful in terms of developing long run goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- 60% growth of sale in 2019 - 100% growth of abroad distributors (had 1 have 2 ;) )

How effective was the workflow between your team and theirs?

The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!

What did you find most impressive about this company?

The knowledge of the guys.

Are there any areas for improvement?

Yes! There are a lot of improvment to be implicated but not in theirs, in my business. I know that after getting all their recommendations! :)

5.0
Overall Score Great cooperation
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Reliable and punctual
  • 3.5 Cost
    Value / within estimates
    It can always be cheaper!
  • 5.0 Quality
    Service & deliverables
    Always specific
  • 5.0 NPS
    Willing to refer
    Already did

Sales & Marketing Consulting for IT Consultant

"All our feedback was taken into account and implemented."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Casbeg helps a growing IT consulting agency hire and train an in-house sales and marketing team. They established roles, hiring plans, and trained new-hires in analytics, outreach, CRMS, and content strategy.

The Reviewer
 
51-200 Employees
 
Berlin, Germany
Tom Sieron
CEO, Netkata Digital
 
Verified
The Review
Feedback summary: 

The assistance provided by Casbeg's team is a critical enabling factor in the effective scaling of their client's company. They provide wide-ranging advice from a mature perspective that contributes to their client's reputation in a significant way.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO at a digital consultancy with 6 offices in 4 countries (Poland, Norway, Portugal and Germany). We work with clients who want to innovate and drive their competitive advantage with digital transformation, both startups and corporates. We deliver digital strategy, service design, digital product design and delivery and ongoing consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were looking to scale our sales processes, expand our sales and marketing teams, hire business development experts and train them to continue growing (having grown from 30 to 60+ employees already).

What were your goals for this project?

We wanted to quickly build self-managing teams in both Sales and Marketing, reporting to the Board, in order to expand both our outbound and inbound marketing capabilities and drive new leads reliably.

SOLUTION

How did you select this vendor?

I have asked friendly C-level people and marketing experts for references, and had a great opinion about Casbeg's CEO, Bartek Majewski (from his previous achievements) I knew that Casbeg will be a great investment for us.

Describe the scope of their work in detail.

Management consulting to establish roles, processes and a solid plan to scale the Sales and Marketing teams. Hiring advisory, including candidate interviews led by Casbeg, assistance in onboarding, and ongoing training of our new staff in multiple marketing-related areas (ads, analytics, outreach, coldmailing, CRM management, inboud and content strategy). C-level coaching.

What was the team composition?

There is a team of 3-5 specialists involved in working with us constantly – some helping us with content, others training our staff, assisting us in hiring and providing C-level coaching.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Built a team of 5 specialists, who are already generating leads for us and closing deals on an ongoing basis. Sales and Marketing maturity of our organization has overall greatly increased thanks to Casbeg's involvement.

How effective was the workflow between your team and theirs?

Great workflow, weekly regular meetings, quarterly roadmap planning and ad hoc telcos always available. All our feedback was taken into account and implemented.

What did you find most impressive about this company?

Ability to advise us and lead us in a wide scope of different services – from strategy, to hiring, sales compensation schemes and team building, client sucess and nurturing, marketing tools selection and training, content creation, UVP/SVP creation, advertising, coaching and more.

Are there any areas for improvement?

No. We're satisfied.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We've had a small hiccup with success story creation, I feel that both us and Casbeg were at fault.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Company Development & Personal Branding for IT Consultancy

"They had a real willingness to help in the development of the company."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. 2019 - Ongoing
Project summary: 

Casbeg provides company development and branding services for an IT company. 

The Reviewer
 
1-10 Employees
 
Zabrze, Poland
Patryk Jurgielewicz
Owner, PJ-Secure IT
 
Verified
The Review
Feedback summary: 

Casbeg's efforts were met with positive acclaim. Customers can expect a knowledgeable team that meets expectations. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I run a one-man business in which I try to provide clients with services related to broadly understood information security, both in organizational and technical terms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Casbeg was asked to help develop the company on the local and national market.

What were your goals for this project?


Increasing the number of leads and conversions from sent offers, "appearing" in the network, building my image and company as an expert in the field of GDPR and IT.

SOLUTION

How did you select this vendor?

Michał Sola contacted me. I remembered a man through a very accessible and interesting way of communication. After nearly a year, I remembered about him and called on linkedin. Then I learned about the existence of Casbeg.

Describe the project and the services they provided in detail.

As part of the cooperation, we relied on weekly talks and implementation of the agreed plan. During implementation, I could count on ongoing help by e-mail and telephone. In addition, in specific cases I received proposals for solutions, including choosing the right CRM

What was the team composition?

At the beginning of the cooperation, the team de facto consisted of 3 people, 2 of whom remained in the long run 2. For my part, I consider the contribution to cooperation as appropriate, while the employee did not show such enthusiasm. Among others, for this reason, I no longer work :)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Thanks to this cooperation of several months, I have increased my knowledge in the field of business conduct and the specifics of sales and marketing processes. By examining specific cases "case by case" I now have experience and I know how to react if similar cases appear in the future.

How was project management arranged and how effective was it?

As part of our cooperation, we relied on Google hangouts calls and email contact. We developed the documents using Google Docs. The deadlines were met with slight delays in sales topics.

What did you find most impressive about this company?

Visible experience. They had a real willingness to help in the development of the company.  commitment to solving obstacles encountered. Just cool people.

Are there any areas for improvement?

I don't feel competent enough to point out things to improve. According to me everything is great.

5.0
Overall Score Brawo
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Tak jak wspomniałem wcześniej, były delikatne opóźnienia w kontekście tematów sprzedażowych
  • 5.0 Cost
    Value / within estimates
    Dla mnie jako jednoosobowej działalności w fazie rozwoju każdy koszt boli, ale mimo wszystko pakiet 5h za tę kwotę jest odpowiedni.
  • 5.0 Quality
    Service & deliverables
    Rozwój firmy jest niepodważalny
  • 5.0 NPS
    Willing to refer
    Gdybym miał znajomych prowadzonych firmy, z pewnością bym polecił :)