We put marketing and sales in order

Our main focus is to help you win more clients by increasing sales and making sure your sales and marketing processes are well optimized. Our consultants use a wide range of process analysis methods to check your CRM system, marketing campaigns and sales team performance. We make sure to choose the methods that match your business capabilities. We not only give you valuable recommendations, but also control the implementation by remote, online consultations.

 

  • SALES: We support the sales operations of your Team, by helping them to organize the sales process and analyse the leads flowing through your sales funnel. 
     
  • MARKETING & LEAD GENERATION: We help your marketing department to design a marketing strategy by analysing the current lead generation methods and indicating new sources of leads.
     
  • CUSTOMER SUCCESS: Together we plan how you should work on customer success - we help you draw up customer development processes, we implement client health score monitoring and develop anti-churn strategies.

See our case studies: https://casbeg.com/case-study/
Check out our pricing: https://casbeg.com/pricing/
Get more free knowledge from our blog: https://casbeg.com/blog/

Contact us: https://casbeg.com/contact/

 

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2017
Show all +
Wrocław, Poland
headquarters

Portfolio

Key clients: 

Google, Neoteric, DroidsOnRoids, TenderHut, Prowly, Wedding.pl, MobeeDick, BinarApps, Telemedi.co, Fresh Office, Livespace, Miquido, Craftware, Hash FM, Crazy Call, Social Tigers.

Increased lead generation and sales at Lerta Image

Increased lead generation and sales at Lerta

Lerta is an energy-related company founded in 2015, which, thanks to its proprietary IoT technology supports B2B companies, the public sector and energy businesses in the effective management and optimization of renewable energy production and consumption. Lerta is consistently implementing its vision of a Virtual Power Plant, which automatically adjusts energy supply and demand, managing distributed generation sources and

energy consumption in buildings, factories and households.   Challenge  

At the beginning of its activity, Lerta focused on selling solutions to large energy groups, however, in 2019 it implemented services for SMEs and hired one salesperson for this purpose. However, it was difficult for the company to assess his effectiveness due to the small number of newly acquired leads — the company never had a person responsible for lead generation activities before. The challenge was to provide the salesman with enough quality leads so that he would have something to work on and sales in the company would increase. It was necessary to take the right actions in the area of ​​marketing and sales and to time-coordinate everything.

  Solution  

Casbeg’s first step in cooperation with Lert was the sales conversation audit. Thanks to the conclusions and recommendations, the current salesman has improved the effectiveness of sales talks. At the same time, we started the implementation of a marketing plan, which included prioritizing actions that bring noticeable results in a short time. To this end, we’ve prepared a landing page dedicated to the selected service — we’ve developed the content and set up Google Analytics.

In order to gain valuable traffic, we’ve launched a two-channel campaign: an interest-targeted Facebook Ads campaign and a Google campaign. We’ve also created remarketing campaigns in both channels to boost conversions. At the same time, we carried out the second stage of recruitment for the company, which allowed us to accurately verify the experience and sales skills of candidates and hire two new sales representatives.

  Result  

A PLN 1000 monthly budget for each channel allowed to generate over 100 leads in 3 months, and the conversion increased by 350% comparing the results from the moment of LP creation till now. The implementation of the sales conversation audit results translated to an increase in sales. A large number of generated leads, in addition to the cash flow resulting from the signed contracts allowed also for refining the sales process and onboarding new sales representatives. The company has not only gained a better picture of who its current customers are. It also has learned about the effectiveness and costs of acquiring them in two marketing channels.

  Borys Tomala, CEOLerta

Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.

Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!

How to find top executives for a growing company? Case study Tender Hut Image

How to find top executives for a growing company? Case study Tender Hut

The TenderHut capital group, employing 270 people, includes 5 subsidiaries: SoftwareHut, Solution4Labs, LegalHut, ProtectHut and ExtraHut. Deloitte Technology Fast 50 Central Europe 2018 ranking placed the company on a high 7th place, meaning it is the fastest-growing Polish company in Central Europe. The company was also included in the prestigious Financial Times 1000 ranking taking the highest (among Polish companies) 23rd

place.

Challenge  

The TenderHut team is great at hiring new employees. Each of the stages in the recruitment process is well optimized, which is why they didn’t need our help in this regard. Robert Strzelecki, the CEO of the company, approached us however with the need to look for people who are difficult to find as our cooperation progressed. These are people with a specific combination of competences, often with very extensive professional and business experience. There are usually very few such employees on the market or they have great jobs already and don’t think about changing them.

To put it simply: our challenge was to find people for top managerial positions in the company.

  Solution  

Due to the profile of desired candidates, in this recruitment we focused only on the potential of our social network. The search was based on the contacts of Casbeg consultants from their previous jobs, our friends, business partners and their recommendations, as well as our contacts’ contacts. We have a lot of versatile experience, so it was a very wide group of verified specialists and managers.

  Results  

Over several months, we have generated 10 applications for TenderHut, which translated into subsequent recruitment interviews. Ultimately, our efforts resulted in 3 out of the 10 presented candidates employed in the daughter companies of TenderHut. All of them got high C-level and managerial positions. One of the candidates joined the team after a whole year from our recommendation, but TenderHut’s management says it was worth the long wait.

The collaboration between TenderHut and Casbeg continues to this day. The company uses our help whenever they need people for high positions.

  Robert Strzelecki, CEOTenderHut

Casbeg’s help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.

Chief Revenue Officer as Special Task Force Officer. Case study Craftware Image

Chief Revenue Officer as Special Task Force Officer. Case study Craftware

 

Craftware is a technology company with over 250+ employees that helps its clients implement technologies for sales management and customer service. The company is a Salesforce platinum partner.

  Challenge  

The sales and marketing department was run by a manager who had strong capacities in only one of these fields. Therefore, it was difficult for a person with great marketing experience to enforce changes in

the sales department. On the other hand, if the director of these departments was someone with only sales experience, he could easily dominate marketing and focus solely on sales goals. To avoid such a situation, we decided to support Craftware in finding an alternative solution and changing the employment and management structure.   Solution  

We proposed several organizational models with their advantages and disadvantages in the context of a growing technology company. After analysis, the company decided to employ a Chief Revenue Officer who controls marketing and sales, which will ultimately also help create a third department: customer service. The key was to find someone with extensive experience in these 3 areas so that instead of favoring any of them, he would mediate between departments and management with the support of functional leaders in each of these areas. Finally, the CRO is to act as an arbitrator, strategist and high-level management leader who supports the leaders of individual areas and reports to the board.

 

The first step in the recruitment process was support in determining the competences of the candidate and creating and distributing the ads. Due to the fact that there are not so many experienced people on the market with the desired competencies, we decided to also launch our network.


Then, after an initial assessment of all applications, we conducted the first stage of the recruitment interview with selected candidates to verify their competence in relation to Craftware challenges. Each candidate passed through Casbeg verification and returned to the client’s HR department with extensive feedback. The next stages of recruitment were planned then: meeting with HR, the Management Board and the team that the candidate was to manage.

  Result  

The entire recruitment process lasted 2 months, during which we verified over 20 CVs and conducted 10 interviews with potential candidates.

As a result, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages ​​proficiency and a lot of business contacts.

For this particular recruitment, it was important for someone who has the same or greater experience in sales and business to participate in the interview. A good salesperson is able to convince even the best recruiters and board members, so talking to someone who has extensive experience in sales and management allows you to realistically verify the candidates.

  Sylwia Bil, HR ManagerCraftware

Cooperation with Casbeg in this recruitment has allowed us to look from a different perspective on who is really missing in our organization and why employing a CRO may prove effective in our case. The feedback we received after each recruitment interview was very factual and accurate, and finally formed the basis for the employment decision.

What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn’t waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.

How to free your Co-founder from selling? Case study BinarApps Image

How to free your Co-founder from selling? Case study BinarApps

BinarApps is a software house from Lodz, which currently employs over 80 people. They specialize in cooperation with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the “Blockchain Business” events, which take place regularly throughout Poland.

  Challenge  

BinarApps came to us with the need to

organize sales processes in the company. Until now, Maciej Krasowski, BinarApps Co-founder, was a person who served as a salesman, account and project manager side by side with a team of specialists, not to speak of his management duties. Because of that, there wasn’t enough time to deal with strategic direction of the company’s development. Therefore, one of our goals was to expand the sales department.   Solution  

At the very beginning, we focused on recruiting a person who would have experience in sales and would be able to easily manage the role of a sales team manager. We helped BinarApps prepare the ideal candidate profile and a commission model that would be used to reward the new employee. Each application received by the company was assessed by us before the first meeting with BinarApps, and then with the selected candidates, we conducted the second stage of the recruitment interview in order to verify sales and management skills.

  Results  

After 2 months, we managed to hire a person who had sales experience and was also characterized by high business understanding, thanks to previously running his own company. In addition, one of the testers inside the company who wanted to change his professional profile has been included in the sales structures on the pre-sales position with an individual development path created.

Thanks to this solution, Maciej’s responsibilities have been lightened by a number of administrative tasks in the field of sales management and the time saved can be devoted to the strategic development of BinarApps.

  Onboarding  

Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.

Increased leads and new sales at Droids On Roids Image

Increased leads and new sales at Droids On Roids

Droids On Roids is a software house from Wrocław that has specialized in creating mobile and web applications since 2011, mainly on the US and British markets. Over the past 8 years, the company has grown from two co-founders and one employee to almost 60 people and was already included twice in the Deloitte fast 50 report for the quickest growing technology companies in Central Europe.

  Challenge  

Along with the rapid

development of the company, its new sales needs also increased. At the beginning of 2018, Droids On Roids unexpectedly lost several strategically important customers and the sales funnel was empty.

An analysis of salespeople’s activities showed that the department was inefficient, which contributed to the dissolution of this team. It all came down to a situation in which the CEO was the only person responsible for closing sales.

It was difficult to juggle managing such a large organization with the implementation of ambitious financial plans. Additionally, when the CEO handles sales, the opportunity cost of dealing with lower quality leads is very high.

The limited capacity of the CEO and increased costs of employing new specialists meant that despite a great business run, in the first quarter of 2018 the company went in the red.

The founders of Droids On Roids decided to take matters into their own hands — they’ve analyzed thoroughly the situation in which the company found itself and identified the biggest challenges in marketing and sales. To implement some of them, Wojtek and Tomek reached out for Casbeg’s support and we started our cooperation.

  Solution  

The first step we took together to regain profitability and implement financial plans was to organize marketing and sales analytics. We’ve analyzed the data in CRM, checking each transaction and lead. We were looking for bottlenecks in the sales process and passed our conclusions to the marketing team.

To get to know the customer acquisition channels thoroughly, we decided to integrate CRM with a Google Analytics account. Based on the collected information, we focused most of the marketing budget on the best converting channels, including Google Adwords.

To relieve the the CEO from sales duties and let him work on the company, rather than in it, we’ve supported Droids On Roids in search of a candidate for the sales specialist position.

  Result  

The openness of the client’s team to substantive discussion and conscientious implementation of jointly developed conclusions meant that the results and their iterating came really soon.

Two months after the start of the inbound campaign, the number of leads increased, but their low quality didn’t translate into sales. Thanks to the previous configuration of analytics, we quickly diagnosed the cause: a large part of the leads came from countries with a low conversion probability.

We changed the direction of the marketing campaign and the higher quality of new sales opportunities meant that in January 2019 it was possible to fill the slots for all teams till the end of the quarter.

The financial result of the first three months of 2019 surpassed management’s estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

In 6 months, we managed to organize and improve the effectiveness of marketing and sales. Today, closing sales is not only dependent on the CEO -— thanks to the cooperation of Droids On Roids and Casbeg, a dedicated person responsible for closing contracts has joined the team.

With a complete team, precise analytics and a pipeline that meets the needs of a larger company, management can focus on further business development planning. 

 

The increase in sales conversion at PromoTraffic Image

The increase in sales conversion at PromoTraffic

PromoTraffic is a technology-driven marketing agency from Kraków which employs over 35 people and has been implementing projects in the field of SEO, SEM, content marketing, social media, PR, marketing analytics and consulting since 2012. The agency’s portfolio includes both e-commerce (Sneakerstudio, Puccini, Selfieroom, Mercury Market Rolmarket, TOUS) and B2B/C businesses (BP, Q Hotels,

TAKEDA).

THE CHALLENGE

The company’s CEO, Robert Stolarczyk, suggested at the beginning of cooperation with Casbeg that he could use some help in solving a set of problems; the most important of them was the lack of sales structures. Despite the company’s growth and serving top customer in Poland, PromoTraffic didn’t measure correctly the data on generating leads or sales conversion.

In addition, the only person engaged in the sales was the CEO himself. Robert had to divide his time between managing the agency and working as a salesperson, so he couldn’t focus entirely on identifying the most valuable leads and conducting key business negotiations in the first place. Despite the strong support of his partners – it was too much.

These factors significantly inhibited the growth of the company and gave the impression of missing opportunities – the sales performance (lead -> agreement) in Q1 2018 was 10%. Our task was to organise and optimise the sales process, in cooperation with the agency’s management, so as to conduct as many as business negotiations as possible having the best possible quality, in the shortest possible time and with limited staff.

SOLUTION

First, we implemented a new CRM system within the company to measure marketing and sales data. Based on the historical and newly acquired information on customers, we came to the conclusion that a significant part of the sales time was spent on dealing with low-quality leads. We started working on lead scoring, that is, assessing which customers should be contacted first.

The next step was conducting mock business negotiations and analysing the proposals. Both of these studies showed that some of the service features can be communicated more effectively while others can be entirely eliminated. We adjusted the value propositions to emphasise the strengths of PromoTraffic and accurately meet the customers’ needs.

After rearranging the analysis and determining the biggest sales problems, we helped with the recruitment and onboarding of the first salesperson. We pointed out the strengths and weaknesses of the business negotiations conducted by the new employee and suggested what should be taken into account during the onboarding process.

RESULTS

Implementing the results of the sales data analysis and mock business negotiations made the agency’s CEO sell more efficiently (at the beginning of cooperation, 10% of leads ended in sales while, in the first quarter of 2019, this ratio amounted to 25%) and stop wasting time on handling low-quality leads. With sales opportunities scoring, he knows perfectly well which meetings should be attended in person and which can be held as a video conference or delegated to his co-workers.

A systematic analysis of data in the CRM allowed to regain a sense of control over the sales situation in the company, and thanks to the newly employed salesperson, the president can focus on the strategy and direction of the company growth.
 

Robert Stolarczyk, CEO PromoTraffic

The cooperation with Casbeg changed how I think about the sales process and lead qualification – there’s room for improvement I didn’t see before. It is fair to say I have changed everything, from CRM to offer and the way I present it. Results are almost immediate and visible with more leads, higher conversion, faster lead qualification and more efficient work in general. Apart from sales, I see a lot a lot of business value generated by the cooperation with Casbeg, like practical support in company development processes and crucial changes. Working with Casbeg is one of the best things that happened to my business in 2018.

The increase in revenues and number of transactions in Milano-eQ Image

The increase in revenues and number of transactions in Milano-eQ

Milano-eQ is a B2B online shop whose offer aims at hairdressing and beauty salons. Its range consists of, above all, furniture and appliances necessary in a hairdresser’s or cosmetologist’s job. The offer also includes barber furniture and custom-made furniture.

THE CHALLENGE 

The Casbeg team’s challenge at the beginning of cooperation was to increase the shop sales and improve its conversion rate

as well as enhance the shop usability – which would translate into greater comfort of use for the user. The sales level was not satisfactory to the shop owners while the limitations associated with a fairly small amount of analytical tools being used and analysed prevented quick identification of the problem.
Analysis

In the initial phase of cooperation, we focused on the analysis of the existing shop sales data.
We started by checking the previously used marketing channels and ways of reaching the customer to determine which of them required more work and which could be eliminated, thus allowing the transfer of their budget to more functional channels.

We decided to thoroughly investigate the market conditions of the shop through studying the competition thanks to which we created the awareness price and product range of the competition.

The traffic structure within the shop was also analysed which allowed us to acquire a better understanding of the user which was potentially interested in purchasing. What is more, we checked the very products in the shop – their description and the entire structure of product cards.

Additionally, we performed a price analysis of the fastest-moving consumer good indexes in comparison with the direct as well as substitute competition to see how the Milano pricing policy positioned the shop among the competition.

IMPLEMENTATION

The priority was to configure Google Analytics – setting goals and filters as well as the correct implementation of the e-commerce report. The data obtained in this manner helped within the next steps in defining the best channels for acquiring traffic and sales in a given time.
We recommended increasing activities in the channels bringing the greatest revenues in the shop so far, so we were able to reduce expenses and improve ROI.

In the meantime, we joined forces to launch campaigns on Google Ads. The first type of campaign which was offered to Milano-eQ was the Merchant Center campaign which allowed displaying products from the shop directly in the Google search engine. Alongside this campaign, another one was launched to promote specific product categories.

After analysing the shop, we came to the conclusion that it was not user-friendly. We decided to check it with user behaviour tracking tools and we collected data from the so-called “heat maps”. Thanks to this, we discovered on what steps the users abandoned the purchase as well as which page elements were its weak points – e.g. the cookies notification displayed incorrectly when viewing the product page.

In addition to the shop traffic, we decided to check the quality of customer service which has a huge impact on customer experience and the assessment of the transaction. We conducted the so-called “mystery shopping” and made a purchase in the shop. Thanks to the trial purchase, we could check not only the efficiency of the sales process but also the quality of customer service as well as the manner and form of packaging and shipping of the product.

In addition, the activities in the field of social media were increased – because this specific channel showed a lot of sales potential. After Casbeg’s recommendation, a shop was opened on Facebook, paid and organic actions were taken to a greater extent – thanks to them, Milano-eQ started receiving more and more requests for products using the Facebook communicator, thereby being able to improve their sales results. Within the cooperation, it was recommended to employ a social media agency which started working with Milano-eQ at the end of 2018.

Price comparison websites were another channel which began to be used and developed within the scope of our cooperation. Due to relatively inexpensive paid activities within this channel and the promotion of products on category pages, Milano-eQ managed to get very good sales results.
An important point of Casbeg’s cooperation with Milano-eQ was also a comprehensive audit of actions taken on Allegro – from product categories, through product photos and descriptions, to the company information.

RESULT

The 10 months of Casbeg’s cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts. The comparison of the revenues which are currently achieved in the shop and those from the middle of last year shows that they have increased by almost 600%.

The increase in generated leads and sales in MTA Digital Image

The increase in generated leads and sales in MTA Digital

MTA Digital is a 30-person performance marketing agency from Poznań. It specialises in paid campaigns on the Google advertising network, Facebook Ads, Web Analytics and SEO support. MTA operates in a business model where the specialists are responsible for both implementing the customers’ campaigns and dealing with leads.

THE CHALLENGE

Due to the lack of a structured sales process,

the MTA founders:

• had the impression that leads were lost in the process,
• thought that potential customers were waiting a long time for a quotation,
• felt that they weren’t supporting the specialists in the sales part enough, and best practices weren’t spreading across the organisation as quickly as they should.

Creating and implementing quality standards of the conducted sales depending on the lead’s potential and adjusting the new system to MTA’s business model were the greatest challenges within our cooperation.

SOLUTION

The first step towards completing those challenges was implementing a sales management system. Given the size of MTA’s sales department and the monthly number of RfQs, we suggested a specific tool and developed a unified manner of its use for all employees.

As part of the second step, we conducted a sales proposal audit. We made sure that it covered all data relevant to the customers while being understandable and clear. At the same time, we eliminated the information which was of relatively little significance but considerably prolonged the proposal creation time.

We also conducted mystery shopping which verified the salespeople’s real-life work – only the company’s founders knew about this project. We identified areas to be improved within direct lead management which means the time and manner of response to RfQs as well as the process of business negotiations with a potential customer.

RESULT

Introducing CRM and standardising the sales process made the lead management process properly controllable while all RfQs are responded to and contact is made quickly – which is particularly difficult when leads are managed by specialists who also work on conducting campaigns.

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention.

Auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

These factors have directly affected sales metrics:

Reviews

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Marketing Strategy for Software House

We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2020 - Ongoing
Project summary: 

Casbeg has worked to increase leads for a software development house. They conducted a comprehensive process audit, offered guidance on marketing tools and protocols, and streamlined the client’s SEO.

The Reviewer
 
11-50 Employees
 
Opole, Poland
Adam Jastrzębski
Fullstack Marketing Manager, Codelabs.rocks
 
Verified
The Review
Feedback summary: 

Casbeg’s efforts have led to a dramatic increase in the company’s domain authority (DA). Additionally, the client has enjoyed a boost in the number of incoming leads. The team demonstrates in-depth expertise and industry knowledge, both of which are apparent in their invaluable insights.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a full-stack marketing manager for Codelabs. We’re a software house that handles outsourced programming for larger companies. We employ roughly 40 developers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

We needed some help with our marketing strategy.

SOLUTION

What was the scope of their involvement?

Casbeg audited our processes by examining our workflows and digital analytics. They then provided guidance and counseling regarding our sales and marketing strategies.

They assessed our current sales process before identifying problems and the tools that we should be using. Their insights included how we should execute our outbound email campaigns. They’ve also given us assistance with SEO, particularly surrounding onsite adjustments and effective copy.

What is the team composition?

We have worked with 4-6 people, including Michal (Customer Success Manager), Monika (Sales & Marketing Advisor), and an SEO specialist.

How did you come to work with Casbeg?

They were recommended by a couple of different sources. We did a lengthy video interview to discuss a potential partnership, followed by our research of their portfolio and speaking to some of their clients. We felt confident they would be a great fit and decided to hire them.

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

We began working together around April 2020, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in our Google SEO score, with our DA going from 55 to 90+. We are also getting 1–2 quality leads per week now. We’re very satisfied with the results we’re seeing.

How did Casbeg perform from a project management standpoint?

They submit a proposal at the beginning of each month for where they believe the focus needs to be, along with a summary of the previous month’s progress. We do weekly video chats to discuss progress and the upcoming week’s tasks. They provide a brief summary at the end of the meeting. We use Zoom and Google primarily but also email and phone for intermittent meetings.

What did you find most impressive about them?

We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with. They’re knowledgeable, approachable, and specialized. They’re quick to grasp your needs, and they provide appropriate industry solutions that can be immediately implemented.

Are there any areas they could improve?

No, not really. When we were dissatisfied with any of their consultants, they always made things right.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing for Software Company

"It’s good to have someone, who you can trust and help you when it’s needed."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2019 - Ongoing
Project summary: 

Casbeg generates inbound and outbound marketing activities for a software company. They are responsible for fueling the client's business growth through marketing strategies.

The Reviewer
 
51-200 Employees
 
Warsaw, Poland
Piotr Lysakowski
Marketing Manager, Frontkom
 
Verified
The Review
Feedback summary: 

Casbeg's involvement so far have helped the company to verify and check their marketing activities, which kept everyone on track. Their marketing ability allowed the company to reduce its mistakes and make their strategies more efficient and timely for their target audience. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager at Frontkom, an innovative company working with strategy, design, technology, and communication. We are over 70 passionate people from all over Europe, that work seamlessly to find digital solutions and opportunities for your organization.

We create technology and products that focus on creating solutions that are easy to use. Our approach makes sure that we make what you need and what makes a great digital experience for your customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg to support us, mainly in inbound and outbound marketing activities.

What were your goals for this project?

We needed a partner, who can feedback our marketing efforts and help us to get on the right path in terms of our marketing strategy.

SOLUTION

How did you select this vendor?

Our CEO worked with people from Casbeg before, so he knew how they operate and what’s their knowledge and experience in terms of marketing in software houses.

Describe the scope of their work in detail.

We have been working together constantly for 2 years. We meet almost every single week on remote consultations via Google Hangout and talk about our marketing. There is one person who is responsible for organizing our cooperation and also people who are consultants in a specific field, e.g. inbound, outbound, sales, or management.

What was the team composition?

As I mentioned before - in total we can count on support from 2 consultants, but in case we need some other help - we can take advantage of the whole Casbeg team if possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learn a lot all the time and we can also verify and check our activities with other experienced marketers. Thanks to that, we minimize mistakes and our efforts are more efficient.

How effective was the workflow between your team and theirs?

We contact via e-mails, videoconferences, and mobile phones and we always get answers or feedback on scheduled time.

What did you find most impressive about this company?

Willingness to help, experience, and communication flow. It’s good to have someone, who you can trust and help you when it’s needed.

Are there any areas for improvement?

Sometimes I would expect a more proactive approach and more thinking outside the box and out of the box. Service quality can also vary between consultants.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Official Salesforce Partner

"They carried out tasks on time and were very responsive."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2019 - Apr. 2020
Project summary: 

Casbeg consulted with an official Salesforce partner and assisted their web redesign. They provided Google Analytics consulting and spearheaded social media campaigns, particularly on Facebook and Linkedin.

The Reviewer
 
201-500 Employees
 
Warsaw, Poland
Ewa Woźniak
Product Marketing Manager, Salesforce Partner
 
Verified
The Review
Feedback summary: 

Casbeg's efforts marked a new chapter in the client's digital marketing efforts. They maintained excellent communication, executed tasks in a timely manner, and were responsive vis-a-vis questions or concerns. Their team is clearly comprised of experts who are patient in explaining their processes.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Product Marketing Manager. Our company employs about 300 employees. We are Salesforce Platinum Partner, proven technology masters and trusted business consultants from Poland. We are reliable experts with great references in the development and maintenance of Salesforce solutions for global companies.

We provide the best quality of advanced body-leasing, ensuring the whole spectrum of highly-skilled specialists for every project’s stage, comprehensive consultations, and training. I oversee company’s digital marketing.

I'm responsible for the website (right action, optimization, Google Analytics), company’s social media (planning, and improvement). I care about the effective use of these channels in acquiring leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Last year we rebuilt our website, and Casbeg advised us how to do it in a right way. They supported us in designing things and Google Analytics (set optimization on Polish and English website). Afterward, they assisted us in the design of the Ads campaign on Facebook and Linkedin.

What were your goals for this project?

We wanted to improve our digital channels and increase the number of lead generation on digital tools.

SOLUTION

How did you select this vendor?

When I started working at Craftware Casebeg cooperated with us already.

Describe the scope of their work in detail.

They:

- supported us in creating a website (User Experience)

- conducted training about content marketing on the website

- set Google Analytics

- assisted in the design of the Ads campaign on Facebook and Linkedin

What was the team composition?

I worked with three people, but I’m not sure how many people were involved in our project from Casbeg.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don’t have any numbers because we didn’t measure many things before. Everything we have changed when we built a new website. Then we have started a new chapter in our digital marketing.

How effective was the workflow between your team and theirs?

The communication was really good. They carried out tasks on time and were very responsive. We connected over emails, phones, and meetings by Hangouts.

What did you find most impressive about this company?

I felt that I worked with experts. They taught me things that I use now at my work. I appreciate that they are so patient and answer every question.

Are there any areas for improvement?

I achieved the support which I needed, so in my opinion, everything was ok.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing for IT Services Provider

"We take big advantage of their knowledge and different view on marketing, sales, and customer success."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Ongoing
Project summary: 

Casbeg provided marketing and sales support for an IT company. They worked to increase leads and conversions.

The Reviewer
 
11-50 Employees
 
Bielsko-Biała, Poland
Klaudia Wilusz
Sales & Marketing Manager, Nav24 Sp. z o.o.
 
Verified
The Review
Feedback summary: 

Casbeg fostered increased leads and efficiency. Their team was very knowledgeable and optimized the customer service process. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work as a Marketing & Sales Manager at Nav24, which is an experienced Polish supplier of specialized IT services in the area of ERP class system implementations, advisory and consulting as well as technical support. NAV24 also implements projects in the field of individual IT solutions and integration of existing systems and comprehensively implements server and database environments. In addition to knowledge of IT systems for enterprises, NAV24 also offers support in business running or remodeling and organizing business processes in such a way that they are both optimal for the client as well as logical from the IT point of view.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We faced a lot of challenges in terms of marketing and sales. We needed support in prioritizing activities and increase their efficiency, which would lead to a higher number of leads and signed contracts. During cooperation with Casbeg we also diagnosed issues in customer success team, so it was also a subject, that Casbeg took care of.

What were your goals for this project?

We needed to have marketing & sales support in the background. As I mentioned before, at the end of the day our goal was to get bigger and more profitable projects.

SOLUTION

How did you select this vendor?

Casbeg has been recommended to us by people from our business network.

Describe the project in detail.

We started working together a few months ago. We meet every single week on remote consultations and work based on monthly plans of cooperation. Long story short: we have a problem, we get a recommended solutions and then Casbeg controls its implementation.

What was the team composition?

There are a few consultants from Casbeg engaged in our cooperation. Mateusz - marketing specialist and our project manager, Jacek - sales specialist and Monika - customer success specialist. When we face a problem - we can schedule a call with a person, who has the biggest experience in a particular field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We constantly get more leads and our sales process eg. sales calls efficiency gets better. Casbeg also controls our activities to make sure everything is done properly.

How effective was the workflow between your team and theirs?

Everything’s fine. There are no problems during the cooperation. We are in touch all the time and they reply to our messages always in a few hours.

What did you find most impressive about this company?

We take big advantage of their knowledge and different view on marketing, sales, and customer success. Our team draws inspiration from sources recommended by Casbeg. Thanks to this, we create new ideas in the areas of marketing, sales and optimization of customer service processes.

Are there any areas for improvement?

So far, the cooperation has been going according to our expectations, so there is no need to improve anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

IT Consulting & Campaign Optimization for WordPress Dev Firm

"Casbeg consultants are high-class specialists in their field."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

Casbeg provided sales consulting for a WordPress development firm. After an audit, their team gave recommendations on how to configure Google Analytics, and they also optimized the client's paid ad campaigns.

The Reviewer
 
11-50 Employees
 
Katowice, Poland
Michał Kaźmierczak
CEO, Fooz Agency
 
Verified
The Review
Feedback summary: 

The collaboration with Casbeg proved to be an effective one, as they successfully implemented campaign strategies that drove results. The team was always available to address emerging issues. Their consultants proved to be knowledgeable specialists in their field. They come wholly recommended.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of FOOZ . Our team consists of Web designers, Full Stack developers, UX & UI and Graphic designers and Project managers with several years specializing in working with WordPress, which began its operations in 2013 as a graphic design studio.

Despite the profile change and further specialization towards web development, Our company places great emphasis on the aesthetic aspect of its work. We creates both simple pages and extensive websites, working mainly as a technology partner for agencies and end customers from Poland and abroad.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

I was the only one person in the company responsible for sales. We needed support in 3 main fields: reducing my involvement in sales, acquiring new customers — also on foreign markets increasing the profitability of ongoing projects.

What were your goals for this project?

At the end of the day, the most important was an increase the profitability of ongoing projects and the number of inquiries.

SOLUTION

How did you select this vendor?

Casbeg was recommended by a friend who used the services and was very pleased

Describe the project in detail.

We had been worked together since 01.01.2019. We were meeting each other on remote consultations every week after which I got a detailed summary together with next steps. We worked based on monthly plans.

What was the team composition?

There were a few people engaged in our cooperation from Casbeg’s side. I mostly worked with Michał Sola (sales consultant), Maciej Muszyński (marketing consultant), Łukasz Buczkowski (sales consultant).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the very beginning of cooperation, we’ve developed a work system in a CRM tool for the proper and regular collection of data. Now I know full well what activities bring me more profit and I can easily optimize my sales process. We’ve created a repeatable lead qualification process.

On the next step we've recruited with Casbeg a new employee for sales and customer service department Thanks to hiring a new employee, we relieved the CEO from initiating the first contact with the client, which led to a significant reduction in inquiry response time, as well as from preparation of sales offers, contracts and closing sales

After changes in sales in terms of the processes we focused on the operations of the team it self. At this point, we already had hard data on the effectiveness of the sales process, reflected in the CRM system. We also conducted a mystery customer test, thanks to which we diagnosed errors in sales talks and the customer service process Before we started working together there was no marketing plan in our company.

We got recommendations to implement and configure Google Analytics correctly, developed a persona and a content funnel, optimized Google Ads campaigns and launched remarketing in Google Ads and Facebook Ads. We’ve also launched several cold email campaigns. Before the start of the campaign, Casbeg trained the Fooz team on the proper tools and prepared a send-out plan, taking into account the content of the messages along with the dates of follow-up send-outs.

How effective was the workflow between your team and theirs?

There were no issues while we cooperated. Michał always were on time and I got all the information I needed. When I had any issues or questions I could always ask him and never waited for answers.

What did you find most impressive about this company?

Casbeg consultants are high-class specialists in their field. Thanks to their knowledge all of our problems finds solutions. I did not expect that I could achieve such results, by implementing a few changes.

Are there any areas for improvement?

At the moment, we don't have things to improve. We can recommend Casbeg as a trusted business partner.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing Consulting for Software Developer

"They're eager to share knowledge, are flexible, and will help you with other things if they can."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan - May 2020
Project summary: 

Casbeg served as a marketing consultant. They informed the internal staff about inbound/outbound strategies, set up tools, and helped create an in-house marketing team.

The Reviewer
 
11-50 Employees
 
Warsaw, Poland
Adrian Zamorski
CEO, Code Poets
 
Verified
The Review
Feedback summary: 

There marketing team is now operating, and the company learned a lot about sales, too. Casbeg was well-organized, leading remote meetings to go over current topics. While they could be more flexible with their agreements, their members demonstrated invaluable expertise in their field.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of a small (<20 people) software development agency in Poland. We specialize in building custom software, especially web applications and computational backends. We focus on blockchain and pharma industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were a software house that usually got new clients from referrals. However, as we grow, we wanted to have more control of the process of acquiring new clients, not dependent on anything else than us and some luck:) As software developers we had no idea how marketing and sales work.

What were your goals for this project?

Our main goal was to learn more about marketing, content, inbound/outbound and how to talk to the interested clients. The secondary goal was to build an in-house team responsible for marketing and sales, and set up tools supporting that kind of endeavors.

SOLUTION

How did you select this vendor?

Casbeg was recommended by my friend who runs quite a similar software house. He was happy with their services. At the same time, we were talking to a different company that was offering the same services.

Eventually we picked Casbeg because they were located in the same city and because the other company looked too busy to give us enough attention.

Describe the scope of their work in detail.

The workflow was pretty straight-forward. We had one or two one-hour meetings (remote) each week, where we discussed selected topics and current company situation from a sales perspective.

After each meeting we always got a summary with the most important aspects. We also received some additional materials helpful in the areas we wanted to improve. We did also a test conversation with a Casbeg consultant pretending to be a customer.

After that call I received feedback what went good and what needed some improvements. In addition to that, Casbeg experts were involved in the recruitment process and supported us with picking up the right people to the marketing/sales team.

What was the team composition?

The team was composed of 2 people - sales and marketing consultant. Additionally, the test sales call was done with the third person. The sales consultant was the same person who actually sold us the service which helped to start the cooperation without additional effort.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved all the goals. We learned a lot about marketing and sales. We also built a team that is now doing the job. I's still to early to measure the KPIs. We won a new customer at the time of cooperation - Casbeg was supporting the process, so I'm happy with the result:)

How effective was the workflow between your team and theirs?

There was one person from the team who was managing the relation, so it was pretty easy to organize work. If I wanted to change the meeting date or the topic or something like that, it was never a problem.

I was also able to talk to other team members if I wanted to. That kind of workflow was effective because sometimes you need one person responsible for everything but sometimes you want to reduce the chain of communication to make things faster. This way we got the best of the 2 worlds.

What did you find most impressive about this company?

They know a lot about sales and marketing. They're eager to share knowledge, are flexible, and will help you with other things if they can (they can recommend your company to someone else or share your job offer on their LinkedIn etc.).

Are there any areas for improvement?

The agreement negotiations could be more flexible - they're not a big company and they don't have to standardize the agreement - I wasn't requesting anything extraordinary.

In their agreement there's a point saying that it's not possible to pause a cooperation but the first thing they did after we signed the agreement they... paused the cooperation for one month.

The email notification about the overdue invoice is too harsh in my opinion - they refer that they do everything on time which was a bit irritating when confronted to the fact that they paused the cooperation.

They should learn more how to help companies in finding the strong areas, competitive advantages and unique value proposition. We would have been working with them longer if they had known more about that.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    I'm subtracting one star because they started one month later.
  • 4.0 Cost
    Value / within estimates
    The cost was pretty standard I think.
  • 4.5 Quality
    Service & deliverables
    Last weeks were not as helpful as the beginning.
  • 5.0 NPS
    Willing to refer
    If you have no idea how to start with the marketing and sales, talk to them, they will help you for sure.

Sales Consulting for Digital Marketing Agency

"Cooperation with Casbeg turned out to be extremely helpful in the implementation of unconventional ideas."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
3.5
The Project
 
Less than $10,000
 
May - Aug. 2018
Project summary: 

Casbeg was responsible for organizing the sales process of an online marketing agency. They were responsible for defining a lead generation strategy and creating a system for sales management in their CRM.

The Reviewer
 
51-200 Employees
 
Wrocław, Poland
Michał Kliszczak
CEO, EACTIVE
 
Verified
The Review
Feedback summary: 

Casbeg greatly facilitated the client's marketing and sales processes. They redefined and streamlined the client's processes to optimize lead conversion. The cooperation was seamless, as the team was incredibly responsive and organized. They provided practical and actionable recommendations.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an online marketing agency. In marketing strategies, to ensure an increase in sales results of the companies for which we work, we use activities in the field of: SEO, Google Ads, Content Marketing, Web Analytics, social media and social ads, web analytics, views on Ceneo, Allegro Ads

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Sales process organization, lead generation from new sources and their service process improvement.

What were your goals for this project?

  1. acquiring larger budgets (10K - 50K)
  2. generating warm leads and sales from a source other than search engine queries (also for those larger budgets)
  3. organising the sales process in CRM
SOLUTION

How did you select this vendor?

We participated in the Google program.

Describe the project in detail.

We had meetings with Casbeg every week. We set monthly and quarterly plans and kept working on improving sales and marketing efficiency in relation to previously established KPIs.

What was the team composition?

The project was implemented by the assigned CSM, who was its owner and, as required, was joined by other consultants responsible for particular issues..

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Cooperation with Casbeg turned out to be extremely helpful in the implementation of unconventional ideas in EACTIVE. Thanks to testing and putting into action practical solutions, we have the opportunity to constantly improve our marketing and sales activities. Huge knowledge and professionalism - thanks to them, cooperation with Casbeg is just pure pleasure.

How effective was the workflow between your team and theirs?

The contact was systematic, and during the entire project it was clear to me what we should work on, it did not take long to get answers from Casbeg.

What did you find most impressive about this company?

Recommendations were practical and actionable.

Are there any areas for improvement?

main consulting services, too fast work pace without taking into account the customer's internal capabilities

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 3.5 NPS
    Willing to refer

Sales & Marketing Consulting for Digital House

"Cooperation with Casbeg gives you a sense of security."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2019 - Apr. 2020
Project summary: 

Casbeg was responsible for improving the sales processes of a digital agency. They consulted with the client to discuss their sales and marketing activities before they collaborated to generate an action plan.

The Reviewer
 
11-50 Employees
 
Wrocław, Poland
Ewelina Łuszczek
Marketing Specialist, HeroDOT
 
Verified
The Review
Feedback summary: 

Under the direction of Casbeg, the client implemented a smart and effective sales process. They helped configure outbound marketing tools that have opened up channels for lead generation. Their consultants were consistently available and came well-prepared with incisive ideas and solutions.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist at HeroDot. We are a Digital House based in Poland, specializing in designing digital products, services, solutions and experiences. Our team consists of developers and designers with several years of experience in the field of creating digital solutions for web and mobile platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg to improve our sales process. We wanted to verify that we measure sales correctly and whether the way we talk to potential customers is going well.

Ultimately, Casbeg was supposed to help us develop sales - hire and onboard new people. In matters of marketing - we started working with Casbeg during the creation of a new website, so we expected support in this topic, and then a proposal of the best channels to start marketing activities focused on acquiring leads.

What were your goals for this project?

Measuring and improving the effects of sales activities Training and raising the qualifications of our sales specialist Building a new website Creating lead acquisition channels through marketing activities

SOLUTION

How did you select this vendor?

Our CEO took part in sales training that was organised by Bartosz Majewski, CEO of Casbeg. It was very insightful and valuable so we decided it would be a good investment to establish a long-term cooperation. We were looking to receive regular expert guidance in sales and marketing that would be tailored to our business needs and capabilities.

Describe the scope of their work in detail.

The cooperation consisted of regular online consultations regarding our sales and marketing activities. The meetings took place on a set date or were arranged on an ongoing basis, depending on current needs and the intensity of cooperation. At the initial stage of cooperation, the meetings focused on researching and diagnosing our needs and problems.

Then an action plan was created (initially monthly, later quarterly) and during the meetings we discussed individual elements of the plan and how to implement them. The meetings took place punctually, they were full of substantive knowledge, and at the end we always received a written summary of the conversation.

What was the team composition?

There were a few people engaged in our cooperation from Casbeg’s side. I worked mainly with Kuba Urban (project owner and marketing consultant) and Krystian Samek (sales consultant).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of Casbeg, we designed and implemented a new HeroDOT website, and then configured analytical tools that in the future will allow us to measure its effectiveness. We discussed the pros and cons of content marketing and prepared a content plan that took into account the types of clients we want to reach, topics of articles together with taking into account SEO guidelines for emerging content, and planned a workflow on content within our organization.

According to the instructions of Casbeg, we have prepared 5 case studies on past cooperation with our clients and in order to promote one of them, we have prepared a campaign on social media. The prepared materials aroused considerable interest in the industry, and as a result we have obtained several valuable inquiries about cooperation.

On a sales side we have improved effectiveness of our sales process and implemented tools to gather the right data about clients. With the help of Casbeg we configured CRM and outbound marketing tools that we use in our lead generation activities. Opening new lead generation channels helped us diversifiy our approach to the market. Thanks to Casbeg’s recommendations, we have improved our offer.

How effective was the workflow between your team and theirs?

Casbeg consultants were always available at scheduled appointments and were well prepared in terms of content. Despite the prepared cooperation plan, they were flexible and always tried to help when a new, unplanned topic appeared.

What did you find most impressive about this company?

Cooperation with Casbeg gives you a sense of security. I knew that even if there are topics in which I lack knowledge or experience, I can ask Casbeg about it, and they always provided the answer - sometimes in the form of a ready solution, sometimes letters for and against a given solution.

Are there any areas for improvement?

Nothing comes to my mind at this moment.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    always on time
  • 5.0 Cost
    Value / within estimates
    good value for money
  • 5.0 Quality
    Service & deliverables
    great expertise and professionalism
  • 5.0 NPS
    Willing to refer

Digital Marketing for Virtual Power Plant Company

"...they are very data-driven and focused on goals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2019 - Ongoing
Project summary: 

Casbeg created and streamlined sales and marketing processes for a virtual power plant company. They audited the client's CRM, set up new deal flows, and helped launch and manage Google and Facebook campaigns.

The Reviewer
 
11-50 Employees
 
Poznan, Poland
Borys Tomala
CEO, Lerta
 
Verified
The Review
Feedback summary: 

The client achieved 100 new leads every month, a 13% increase in sales, and a steady flow of data from its marketing activities. Casbeg's ongoing services have led to new projects and clear results. Their knowledge of every step of a client's lifetime value is invaluable. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO at Lerta where we're changing the world of energy by working on decentralized, RES-based and intelligent Virtual Power Plant. We're working with enterprises, local governments and utilities on energy efficiency, smart buildings, RES (solar) and energy flexibility. While saving our customers' money Lerta expands its own VPP portfolio and provides ancillary services to the energy market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were looking to launch a new B2B division within the company, which prior to that was focused on corporate clients. Moving into SMEs space required a new strategy on marketing & sales operations, internal culture change and new competences on board.

What were your goals for this project?

Our goal was to launch the predictable marketing engine as a source of new leads for the sales team and to hire more business developers while having the whole process under control with tools (data) for further optimization.

SOLUTION

How did you select this vendor?

Casbeg was already a well-known brand due to its founders & executives experience & social media presence. Their high-quality content on marketing and sales was very helpful for us before the project, so choosing Casbeg as a strategic partner was a natural choice.

Describe the scope of their work in detail.

Casbeg was responsible for auditing our CRM & process, our sales man and their way of work with clients. After that, they designed a new deal flow within properly set up CRM, launched tools for measuring activities and performance of sales team. From the marketing side, Casbeg launched the inbound pipeline by helping us with Google and Facebook campaigns and significantly improves our outbound (cold mailing) process.

What was the team composition?

We were assigned with 2 consultants (marketing and sales), with active presence of their CEO during the strategic decision making process (eg. hiring Chief Sales Officer). What's great about Casbeg is that they have huge competences within their company, so sometimes they were involving other people to brainstorm some ideas or to ask for a advice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

  • stable lead flow (from 0 to even 100 leads/monthly),
  • from no sales to 13% hit ratio,
  • data, data, data everywhere,
  • new projects & initiatives started
  • branding, www, content, social activities etc.

How effective was the workflow between your team and theirs?

Workflow is quite effective with easy to use tools (Google Meet, email, google docs).

What did you find most impressive about this company?

Casbeg managed to create a product from their experience & knowledge, they are very data-driven and focused on goals. They are able to consult us within the majority part of client LTV (marketing -> sales -> customer service).

Are there any areas for improvement?

I think it might be interesting if Casbeg consultants were more involved in the business during client onboarding (eg. sales on their own, joint meetings, understanding the business from the bottom). I'm fully aware this is difficult and not scalable, but it could probably speed up the next steps.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I did it already several times

CRM Implementation & Sales Consulting for HR Consultancy

"When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - June 2019
Project summary: 

Casbeg was tasked with improving sales and lead generation channels for an HR consultancy. After implementing a CRM solution, they set monthly and quarterly goals to find new ways to acquire corporate clients.

The Reviewer
 
1-10 Employees
 
Warsaw, Poland
Marta Pawlak-Dobrzanska
CEO & HR Strategist, Great Digital
 
Verified
The Review
Feedback summary: 

The CRM helped internal leadership better understand which activities were bringing in more leads and profits. Casbeg's advice also led to two successful outbound campaigns, and they advised on best ways to approach B2B negotiations. They were timely, informative, and thorough.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Great Digital. Our team consists of consultants and project managers with several years of experience in the field of developing strategies, implementing and evaluating projects for HR teams.

We develop analysis and research tailored to clients’ needs, measure their effects and analyse results. We are experts at communication and employer branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We needed support in 3 main fields:

  • improving our sales process and implementing CRM properly
  • increasing the effectiveness of our current lead generation channels
  • developing a new way of acquiring corporate clients mainly

What were your goals for this project?

At the end of the day, the most important was an increase in revenue.

SOLUTION

How did you select this vendor?

I took part in the event, where Bartosz Majewski, CEO Casbeg, was giving a talk. I was positively surprised by his knowledge of sales & marketing, so I decided to take advantage of his and his team’s experience.

It was a good choice, especially because I didn’t have anybody in the company responsible for those fields, so I got support in both: deciding what is worth doing in terms of marketing and sales and got a feedback wheater it is done properly or not and how to optimise it.

Describe the scope of their work in detail.

We had been worked together for a couple of months. We were meeting each other on remote consultations almost every week after which I got a detailed summary together with next steps. We always talked about things, that lead to goals set up at the beginning. We worked based on quarterly or monthly plans.

What was the team composition?

There were a few people engaged in our cooperation from Casbeg’s side. I worked mainly with Mateusz (project owner and marketing consultant), Krystian (sales consultant) and Łukasz (new business consultant).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Together we implemented CRM system and I learnt how to use it properly. Now I know full well what activities bring me more profit and I can easily optimize my sales process.

We conducted two complex outbound campaigns targetted to profile of my ideal clients. I got recommendations related to marketing analytics and inbound marketing activities and also a lot of tips on how to carry out successful B2B negotiations and use events in finding new clients.

How effective was the workflow between your team and theirs?

There were no issues while we cooperated. Everything went smooth. They always were on time and I got all the information I needed. When I had any issues or questions I could always ask them and never waited for answers too long.

What did you find most impressive about this company?

Their team includes many specialists, where everyone is an expert in a particular field. When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what. I think it is their greatest advantage against the competition.

Are there any areas for improvement?

Casbeg team has discussed our cooperation very thoroughly after it has ended and, they were very interested in my feedback.

I would add only one small improvement - it would be helpful not only to discuss all the quarterly and monthly plans but also get back from time to time to goals we have discussed at the beginning of our cooperation. Just to monitor progress in reaching those goals :)

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer