We put B2B marketing and sales in order

Our main focus is to help you win more clients by increasing sales and making sure your sales and marketing processes are well optimized. Our consultants use a wide range of process analysis methods to check your CRM system, marketing campaigns and sales team performance. We make sure to choose the methods that match your business capabilities. We not only give you valuable recommendations, but also control the implementation by remote, online consultations.

 

  • SALES: We support the sales operations of your Team, by helping them to organize the sales process and analyse the leads flowing through your sales funnel. 
     
  • MARKETING & LEAD GENERATION: We help your marketing department to design a marketing strategy by analysing the current lead generation methods and indicating new sources of leads.
     
  • CUSTOMER SUCCESS: Together we plan how you should work on customer success - we help you draw up customer development processes, we implement client health score monitoring and develop anti-churn strategies.

See our case studies: https://casbeg.com/case-study/
Check out our pricing: https://casbeg.com/pricing/
Get more free knowledge from our blog: https://casbeg.com/blog/

Contact us: https://casbeg.com/contact/

 

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2017
Show all +
Wrocław, Poland
headquarters

Portfolio

Key clients: 

Google, Neoteric, DroidsOnRoids, TenderHut, Prowly, Wedding.pl, MobeeDick, BinarApps, Telemedi.co, Fresh Office, Livespace, Miquido, Craftware, Hash FM, Crazy Call, Social Tigers.

Increased lead generation and sales at Lerta Image

Increased lead generation and sales at Lerta

Lerta is an energy-related company founded in 2015, which, thanks to its proprietary IoT technology supports B2B companies, the public sector and energy businesses in the effective management and optimization of renewable energy production and consumption. Lerta is consistently implementing its vision of a Virtual Power Plant, which automatically adjusts energy supply and demand, managing distributed generation sources and

energy consumption in buildings, factories and households.   Challenge  

At the beginning of its activity, Lerta focused on selling solutions to large energy groups, however, in 2019 it implemented services for SMEs and hired one salesperson for this purpose. However, it was difficult for the company to assess his effectiveness due to the small number of newly acquired leads — the company never had a person responsible for lead generation activities before. The challenge was to provide the salesman with enough quality leads so that he would have something to work on and sales in the company would increase. It was necessary to take the right actions in the area of ​​marketing and sales and to time-coordinate everything.

  Solution  

Casbeg’s first step in cooperation with Lert was the sales conversation audit. Thanks to the conclusions and recommendations, the current salesman has improved the effectiveness of sales talks. At the same time, we started the implementation of a marketing plan, which included prioritizing actions that bring noticeable results in a short time. To this end, we’ve prepared a landing page dedicated to the selected service — we’ve developed the content and set up Google Analytics.

In order to gain valuable traffic, we’ve launched a two-channel campaign: an interest-targeted Facebook Ads campaign and a Google campaign. We’ve also created remarketing campaigns in both channels to boost conversions. At the same time, we carried out the second stage of recruitment for the company, which allowed us to accurately verify the experience and sales skills of candidates and hire two new sales representatives.

  Result  

A PLN 1000 monthly budget for each channel allowed to generate over 100 leads in 3 months, and the conversion increased by 350% comparing the results from the moment of LP creation till now. The implementation of the sales conversation audit results translated to an increase in sales. A large number of generated leads, in addition to the cash flow resulting from the signed contracts allowed also for refining the sales process and onboarding new sales representatives. The company has not only gained a better picture of who its current customers are. It also has learned about the effectiveness and costs of acquiring them in two marketing channels.

  Borys Tomala, CEOLerta

Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.

Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!

How to find top executives for a growing company? Case study Tender Hut Image

How to find top executives for a growing company? Case study Tender Hut

The TenderHut capital group, employing 270 people, includes 5 subsidiaries: SoftwareHut, Solution4Labs, LegalHut, ProtectHut and ExtraHut. Deloitte Technology Fast 50 Central Europe 2018 ranking placed the company on a high 7th place, meaning it is the fastest-growing Polish company in Central Europe. The company was also included in the prestigious Financial Times 1000 ranking taking the highest (among Polish companies) 23rd

place.

Challenge  

The TenderHut team is great at hiring new employees. Each of the stages in the recruitment process is well optimized, which is why they didn’t need our help in this regard. Robert Strzelecki, the CEO of the company, approached us however with the need to look for people who are difficult to find as our cooperation progressed. These are people with a specific combination of competences, often with very extensive professional and business experience. There are usually very few such employees on the market or they have great jobs already and don’t think about changing them.

To put it simply: our challenge was to find people for top managerial positions in the company.

  Solution  

Due to the profile of desired candidates, in this recruitment we focused only on the potential of our social network. The search was based on the contacts of Casbeg consultants from their previous jobs, our friends, business partners and their recommendations, as well as our contacts’ contacts. We have a lot of versatile experience, so it was a very wide group of verified specialists and managers.

  Results  

Over several months, we have generated 10 applications for TenderHut, which translated into subsequent recruitment interviews. Ultimately, our efforts resulted in 3 out of the 10 presented candidates employed in the daughter companies of TenderHut. All of them got high C-level and managerial positions. One of the candidates joined the team after a whole year from our recommendation, but TenderHut’s management says it was worth the long wait.

The collaboration between TenderHut and Casbeg continues to this day. The company uses our help whenever they need people for high positions.

  Robert Strzelecki, CEOTenderHut

Casbeg’s help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.

Chief Revenue Officer as Special Task Force Officer. Case study Craftware Image

Chief Revenue Officer as Special Task Force Officer. Case study Craftware

 

Craftware is a technology company with over 250+ employees that helps its clients implement technologies for sales management and customer service. The company is a Salesforce platinum partner.

  Challenge  

The sales and marketing department was run by a manager who had strong capacities in only one of these fields. Therefore, it was difficult for a person with great marketing experience to enforce changes in

the sales department. On the other hand, if the director of these departments was someone with only sales experience, he could easily dominate marketing and focus solely on sales goals. To avoid such a situation, we decided to support Craftware in finding an alternative solution and changing the employment and management structure.   Solution  

We proposed several organizational models with their advantages and disadvantages in the context of a growing technology company. After analysis, the company decided to employ a Chief Revenue Officer who controls marketing and sales, which will ultimately also help create a third department: customer service. The key was to find someone with extensive experience in these 3 areas so that instead of favoring any of them, he would mediate between departments and management with the support of functional leaders in each of these areas. Finally, the CRO is to act as an arbitrator, strategist and high-level management leader who supports the leaders of individual areas and reports to the board.

 

The first step in the recruitment process was support in determining the competences of the candidate and creating and distributing the ads. Due to the fact that there are not so many experienced people on the market with the desired competencies, we decided to also launch our network.


Then, after an initial assessment of all applications, we conducted the first stage of the recruitment interview with selected candidates to verify their competence in relation to Craftware challenges. Each candidate passed through Casbeg verification and returned to the client’s HR department with extensive feedback. The next stages of recruitment were planned then: meeting with HR, the Management Board and the team that the candidate was to manage.

  Result  

The entire recruitment process lasted 2 months, during which we verified over 20 CVs and conducted 10 interviews with potential candidates.

As a result, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages ​​proficiency and a lot of business contacts.

For this particular recruitment, it was important for someone who has the same or greater experience in sales and business to participate in the interview. A good salesperson is able to convince even the best recruiters and board members, so talking to someone who has extensive experience in sales and management allows you to realistically verify the candidates.

  Sylwia Bil, HR ManagerCraftware

Cooperation with Casbeg in this recruitment has allowed us to look from a different perspective on who is really missing in our organization and why employing a CRO may prove effective in our case. The feedback we received after each recruitment interview was very factual and accurate, and finally formed the basis for the employment decision.

What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn’t waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.

How to free your Co-founder from selling? Case study BinarApps Image

How to free your Co-founder from selling? Case study BinarApps

BinarApps is a software house from Lodz, which currently employs over 80 people. They specialize in cooperation with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the “Blockchain Business” events, which take place regularly throughout Poland.

  Challenge  

BinarApps came to us with the need to

organize sales processes in the company. Until now, Maciej Krasowski, BinarApps Co-founder, was a person who served as a salesman, account and project manager side by side with a team of specialists, not to speak of his management duties. Because of that, there wasn’t enough time to deal with strategic direction of the company’s development. Therefore, one of our goals was to expand the sales department.   Solution  

At the very beginning, we focused on recruiting a person who would have experience in sales and would be able to easily manage the role of a sales team manager. We helped BinarApps prepare the ideal candidate profile and a commission model that would be used to reward the new employee. Each application received by the company was assessed by us before the first meeting with BinarApps, and then with the selected candidates, we conducted the second stage of the recruitment interview in order to verify sales and management skills.

  Results  

After 2 months, we managed to hire a person who had sales experience and was also characterized by high business understanding, thanks to previously running his own company. In addition, one of the testers inside the company who wanted to change his professional profile has been included in the sales structures on the pre-sales position with an individual development path created.

Thanks to this solution, Maciej’s responsibilities have been lightened by a number of administrative tasks in the field of sales management and the time saved can be devoted to the strategic development of BinarApps.

  Onboarding  

Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.

Increased leads and new sales at Droids On Roids Image

Increased leads and new sales at Droids On Roids

Droids On Roids is a software house from Wrocław that has specialized in creating mobile and web applications since 2011, mainly on the US and British markets. Over the past 8 years, the company has grown from two co-founders and one employee to almost 60 people and was already included twice in the Deloitte fast 50 report for the quickest growing technology companies in Central Europe.

  Challenge  

Along with the rapid

development of the company, its new sales needs also increased. At the beginning of 2018, Droids On Roids unexpectedly lost several strategically important customers and the sales funnel was empty.

An analysis of salespeople’s activities showed that the department was inefficient, which contributed to the dissolution of this team. It all came down to a situation in which the CEO was the only person responsible for closing sales.

It was difficult to juggle managing such a large organization with the implementation of ambitious financial plans. Additionally, when the CEO handles sales, the opportunity cost of dealing with lower quality leads is very high.

The limited capacity of the CEO and increased costs of employing new specialists meant that despite a great business run, in the first quarter of 2018 the company went in the red.

The founders of Droids On Roids decided to take matters into their own hands — they’ve analyzed thoroughly the situation in which the company found itself and identified the biggest challenges in marketing and sales. To implement some of them, Wojtek and Tomek reached out for Casbeg’s support and we started our cooperation.

  Solution  

The first step we took together to regain profitability and implement financial plans was to organize marketing and sales analytics. We’ve analyzed the data in CRM, checking each transaction and lead. We were looking for bottlenecks in the sales process and passed our conclusions to the marketing team.

To get to know the customer acquisition channels thoroughly, we decided to integrate CRM with a Google Analytics account. Based on the collected information, we focused most of the marketing budget on the best converting channels, including Google Adwords.

To relieve the the CEO from sales duties and let him work on the company, rather than in it, we’ve supported Droids On Roids in search of a candidate for the sales specialist position.

  Result  

The openness of the client’s team to substantive discussion and conscientious implementation of jointly developed conclusions meant that the results and their iterating came really soon.

Two months after the start of the inbound campaign, the number of leads increased, but their low quality didn’t translate into sales. Thanks to the previous configuration of analytics, we quickly diagnosed the cause: a large part of the leads came from countries with a low conversion probability.

We changed the direction of the marketing campaign and the higher quality of new sales opportunities meant that in January 2019 it was possible to fill the slots for all teams till the end of the quarter.

The financial result of the first three months of 2019 surpassed management’s estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.

In 6 months, we managed to organize and improve the effectiveness of marketing and sales. Today, closing sales is not only dependent on the CEO -— thanks to the cooperation of Droids On Roids and Casbeg, a dedicated person responsible for closing contracts has joined the team.

With a complete team, precise analytics and a pipeline that meets the needs of a larger company, management can focus on further business development planning. 

 

The increase in sales conversion at PromoTraffic Image

The increase in sales conversion at PromoTraffic

PromoTraffic is a technology-driven marketing agency from Kraków which employs over 35 people and has been implementing projects in the field of SEO, SEM, content marketing, social media, PR, marketing analytics and consulting since 2012. The agency’s portfolio includes both e-commerce (Sneakerstudio, Puccini, Selfieroom, Mercury Market Rolmarket, TOUS) and B2B/C businesses (BP, Q Hotels,

TAKEDA).

THE CHALLENGE

The company’s CEO, Robert Stolarczyk, suggested at the beginning of cooperation with Casbeg that he could use some help in solving a set of problems; the most important of them was the lack of sales structures. Despite the company’s growth and serving top customer in Poland, PromoTraffic didn’t measure correctly the data on generating leads or sales conversion.

In addition, the only person engaged in the sales was the CEO himself. Robert had to divide his time between managing the agency and working as a salesperson, so he couldn’t focus entirely on identifying the most valuable leads and conducting key business negotiations in the first place. Despite the strong support of his partners – it was too much.

These factors significantly inhibited the growth of the company and gave the impression of missing opportunities – the sales performance (lead -> agreement) in Q1 2018 was 10%. Our task was to organise and optimise the sales process, in cooperation with the agency’s management, so as to conduct as many as business negotiations as possible having the best possible quality, in the shortest possible time and with limited staff.

SOLUTION

First, we implemented a new CRM system within the company to measure marketing and sales data. Based on the historical and newly acquired information on customers, we came to the conclusion that a significant part of the sales time was spent on dealing with low-quality leads. We started working on lead scoring, that is, assessing which customers should be contacted first.

The next step was conducting mock business negotiations and analysing the proposals. Both of these studies showed that some of the service features can be communicated more effectively while others can be entirely eliminated. We adjusted the value propositions to emphasise the strengths of PromoTraffic and accurately meet the customers’ needs.

After rearranging the analysis and determining the biggest sales problems, we helped with the recruitment and onboarding of the first salesperson. We pointed out the strengths and weaknesses of the business negotiations conducted by the new employee and suggested what should be taken into account during the onboarding process.

RESULTS

Implementing the results of the sales data analysis and mock business negotiations made the agency’s CEO sell more efficiently (at the beginning of cooperation, 10% of leads ended in sales while, in the first quarter of 2019, this ratio amounted to 25%) and stop wasting time on handling low-quality leads. With sales opportunities scoring, he knows perfectly well which meetings should be attended in person and which can be held as a video conference or delegated to his co-workers.

A systematic analysis of data in the CRM allowed to regain a sense of control over the sales situation in the company, and thanks to the newly employed salesperson, the president can focus on the strategy and direction of the company growth.
 

Robert Stolarczyk, CEO PromoTraffic

The cooperation with Casbeg changed how I think about the sales process and lead qualification – there’s room for improvement I didn’t see before. It is fair to say I have changed everything, from CRM to offer and the way I present it. Results are almost immediate and visible with more leads, higher conversion, faster lead qualification and more efficient work in general. Apart from sales, I see a lot a lot of business value generated by the cooperation with Casbeg, like practical support in company development processes and crucial changes. Working with Casbeg is one of the best things that happened to my business in 2018.

The increase in revenues and number of transactions in Milano-eQ Image

The increase in revenues and number of transactions in Milano-eQ

Milano-eQ is a B2B online shop whose offer aims at hairdressing and beauty salons. Its range consists of, above all, furniture and appliances necessary in a hairdresser’s or cosmetologist’s job. The offer also includes barber furniture and custom-made furniture.

THE CHALLENGE 

The Casbeg team’s challenge at the beginning of cooperation was to increase the shop sales and improve its conversion rate

as well as enhance the shop usability – which would translate into greater comfort of use for the user. The sales level was not satisfactory to the shop owners while the limitations associated with a fairly small amount of analytical tools being used and analysed prevented quick identification of the problem.
Analysis

In the initial phase of cooperation, we focused on the analysis of the existing shop sales data.
We started by checking the previously used marketing channels and ways of reaching the customer to determine which of them required more work and which could be eliminated, thus allowing the transfer of their budget to more functional channels.

We decided to thoroughly investigate the market conditions of the shop through studying the competition thanks to which we created the awareness price and product range of the competition.

The traffic structure within the shop was also analysed which allowed us to acquire a better understanding of the user which was potentially interested in purchasing. What is more, we checked the very products in the shop – their description and the entire structure of product cards.

Additionally, we performed a price analysis of the fastest-moving consumer good indexes in comparison with the direct as well as substitute competition to see how the Milano pricing policy positioned the shop among the competition.

IMPLEMENTATION

The priority was to configure Google Analytics – setting goals and filters as well as the correct implementation of the e-commerce report. The data obtained in this manner helped within the next steps in defining the best channels for acquiring traffic and sales in a given time.
We recommended increasing activities in the channels bringing the greatest revenues in the shop so far, so we were able to reduce expenses and improve ROI.

In the meantime, we joined forces to launch campaigns on Google Ads. The first type of campaign which was offered to Milano-eQ was the Merchant Center campaign which allowed displaying products from the shop directly in the Google search engine. Alongside this campaign, another one was launched to promote specific product categories.

After analysing the shop, we came to the conclusion that it was not user-friendly. We decided to check it with user behaviour tracking tools and we collected data from the so-called “heat maps”. Thanks to this, we discovered on what steps the users abandoned the purchase as well as which page elements were its weak points – e.g. the cookies notification displayed incorrectly when viewing the product page.

In addition to the shop traffic, we decided to check the quality of customer service which has a huge impact on customer experience and the assessment of the transaction. We conducted the so-called “mystery shopping” and made a purchase in the shop. Thanks to the trial purchase, we could check not only the efficiency of the sales process but also the quality of customer service as well as the manner and form of packaging and shipping of the product.

In addition, the activities in the field of social media were increased – because this specific channel showed a lot of sales potential. After Casbeg’s recommendation, a shop was opened on Facebook, paid and organic actions were taken to a greater extent – thanks to them, Milano-eQ started receiving more and more requests for products using the Facebook communicator, thereby being able to improve their sales results. Within the cooperation, it was recommended to employ a social media agency which started working with Milano-eQ at the end of 2018.

Price comparison websites were another channel which began to be used and developed within the scope of our cooperation. Due to relatively inexpensive paid activities within this channel and the promotion of products on category pages, Milano-eQ managed to get very good sales results.
An important point of Casbeg’s cooperation with Milano-eQ was also a comprehensive audit of actions taken on Allegro – from product categories, through product photos and descriptions, to the company information.

RESULT

The 10 months of Casbeg’s cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts. The comparison of the revenues which are currently achieved in the shop and those from the middle of last year shows that they have increased by almost 600%.

The increase in generated leads and sales in MTA Digital Image

The increase in generated leads and sales in MTA Digital

MTA Digital is a 30-person performance marketing agency from Poznań. It specialises in paid campaigns on the Google advertising network, Facebook Ads, Web Analytics and SEO support. MTA operates in a business model where the specialists are responsible for both implementing the customers’ campaigns and dealing with leads.

THE CHALLENGE

Due to the lack of a structured sales process,

the MTA founders:

• had the impression that leads were lost in the process,
• thought that potential customers were waiting a long time for a quotation,
• felt that they weren’t supporting the specialists in the sales part enough, and best practices weren’t spreading across the organisation as quickly as they should.

Creating and implementing quality standards of the conducted sales depending on the lead’s potential and adjusting the new system to MTA’s business model were the greatest challenges within our cooperation.

SOLUTION

The first step towards completing those challenges was implementing a sales management system. Given the size of MTA’s sales department and the monthly number of RfQs, we suggested a specific tool and developed a unified manner of its use for all employees.

As part of the second step, we conducted a sales proposal audit. We made sure that it covered all data relevant to the customers while being understandable and clear. At the same time, we eliminated the information which was of relatively little significance but considerably prolonged the proposal creation time.

We also conducted mystery shopping which verified the salespeople’s real-life work – only the company’s founders knew about this project. We identified areas to be improved within direct lead management which means the time and manner of response to RfQs as well as the process of business negotiations with a potential customer.

RESULT

Introducing CRM and standardising the sales process made the lead management process properly controllable while all RfQs are responded to and contact is made quickly – which is particularly difficult when leads are managed by specialists who also work on conducting campaigns.

Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention.

Auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.

These factors have directly affected sales metrics:

Reviews

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Digital Marketing for Virtual Power Plant Company

"...they are very data-driven and focused on goals."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2019 - Ongoing
Project summary: 

Casbeg created and streamlined sales and marketing processes for a virtual power plant company. They audited the client's CRM, set up new deal flows, and helped launch and manage Google and Facebook campaigns.

The Reviewer
 
11-50 Employees
 
Poznan, Poland
Borys Tomala
CEO, Lerta
 
Verified
The Review
Feedback summary: 

The client achieved 100 new leads every month, a 13% increase in sales, and a steady flow of data from its marketing activities. Casbeg's ongoing services have led to new projects and clear results. Their knowledge of every step of a client's lifetime value is invaluable. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the CEO at Lerta where we're changing the world of energy by working on decentralized, RES-based and intelligent Virtual Power Plant. We're working with enterprises, local governments and utilities on energy efficiency, smart buildings, RES (solar) and energy flexibility. While saving our customers' money Lerta expands its own VPP portfolio and provides ancillary services to the energy market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were looking to launch a new B2B division within the company, which prior to that was focused on corporate clients. Moving into SMEs space required a new strategy on marketing & sales operations, internal culture change and new competences on board.

What were your goals for this project?

Our goal was to launch the predictable marketing engine as a source of new leads for the sales team and to hire more business developers while having the whole process under control with tools (data) for further optimization.

SOLUTION

How did you select this vendor?

Casbeg was already a well-known brand due to its founders & executives experience & social media presence. Their high-quality content on marketing and sales was very helpful for us before the project, so choosing Casbeg as a strategic partner was a natural choice.

Describe the scope of their work in detail.

Casbeg was responsible for auditing our CRM & process, our sales man and their way of work with clients. After that, they designed a new deal flow within properly set up CRM, launched tools for measuring activities and performance of sales team. From the marketing side, Casbeg launched the inbound pipeline by helping us with Google and Facebook campaigns and significantly improves our outbound (cold mailing) process.

What was the team composition?

We were assigned with 2 consultants (marketing and sales), with active presence of their CEO during the strategic decision making process (eg. hiring Chief Sales Officer). What's great about Casbeg is that they have huge competences within their company, so sometimes they were involving other people to brainstorm some ideas or to ask for a advice.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

  • stable lead flow (from 0 to even 100 leads/monthly),
  • from no sales to 13% hit ratio,
  • data, data, data everywhere,
  • new projects & initiatives started
  • branding, www, content, social activities etc.

How effective was the workflow between your team and theirs?

Workflow is quite effective with easy to use tools (Google Meet, email, google docs).

What did you find most impressive about this company?

Casbeg managed to create a product from their experience & knowledge, they are very data-driven and focused on goals. They are able to consult us within the majority part of client LTV (marketing -> sales -> customer service).

Are there any areas for improvement?

I think it might be interesting if Casbeg consultants were more involved in the business during client onboarding (eg. sales on their own, joint meetings, understanding the business from the bottom). I'm fully aware this is difficult and not scalable, but it could probably speed up the next steps.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I did it already several times

CRM Implementation & Sales Consulting for HR Consultancy

"When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - June 2019
Project summary: 

Casbeg was tasked with improving sales and lead generation channels for an HR consultancy. After implementing a CRM solution, they set monthly and quarterly goals to find new ways to acquire corporate clients.

The Reviewer
 
1-10 Employees
 
Warsaw, Poland
Marta Pawlak-Dobrzanska
CEO & HR Strategist, Great Digital
 
Verified
The Review
Feedback summary: 

The CRM helped internal leadership better understand which activities were bringing in more leads and profits. Casbeg's advice also led to two successful outbound campaigns, and they advised on best ways to approach B2B negotiations. They were timely, informative, and thorough.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Great Digital. Our team consists of consultants and project managers with several years of experience in the field of developing strategies, implementing and evaluating projects for HR teams.

We develop analysis and research tailored to clients’ needs, measure their effects and analyse results. We are experts at communication and employer branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We needed support in 3 main fields:

  • improving our sales process and implementing CRM properly
  • increasing the effectiveness of our current lead generation channels
  • developing a new way of acquiring corporate clients mainly

What were your goals for this project?

At the end of the day, the most important was an increase in revenue.

SOLUTION

How did you select this vendor?

I took part in the event, where Bartosz Majewski, CEO Casbeg, was giving a talk. I was positively surprised by his knowledge of sales & marketing, so I decided to take advantage of his and his team’s experience.

It was a good choice, especially because I didn’t have anybody in the company responsible for those fields, so I got support in both: deciding what is worth doing in terms of marketing and sales and got a feedback wheater it is done properly or not and how to optimise it.

Describe the scope of their work in detail.

We had been worked together for a couple of months. We were meeting each other on remote consultations almost every week after which I got a detailed summary together with next steps. We always talked about things, that lead to goals set up at the beginning. We worked based on quarterly or monthly plans.

What was the team composition?

There were a few people engaged in our cooperation from Casbeg’s side. I worked mainly with Mateusz (project owner and marketing consultant), Krystian (sales consultant) and Łukasz (new business consultant).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Together we implemented CRM system and I learnt how to use it properly. Now I know full well what activities bring me more profit and I can easily optimize my sales process.

We conducted two complex outbound campaigns targetted to profile of my ideal clients. I got recommendations related to marketing analytics and inbound marketing activities and also a lot of tips on how to carry out successful B2B negotiations and use events in finding new clients.

How effective was the workflow between your team and theirs?

There were no issues while we cooperated. Everything went smooth. They always were on time and I got all the information I needed. When I had any issues or questions I could always ask them and never waited for answers too long.

What did you find most impressive about this company?

Their team includes many specialists, where everyone is an expert in a particular field. When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what. I think it is their greatest advantage against the competition.

Are there any areas for improvement?

Casbeg team has discussed our cooperation very thoroughly after it has ended and, they were very interested in my feedback.

I would add only one small improvement - it would be helpful not only to discuss all the quarterly and monthly plans but also get back from time to time to goals we have discussed at the beginning of our cooperation. Just to monitor progress in reaching those goals :)

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales and Marketing Strategy for Software House

"Any company wanting to do sales properly should consider hiring Casbeg for a year or so."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - Dec. 2019
Project summary: 

Casbeg revamped a software house’s sales and performance marketing processes. They offered consulting services to create best practices and advise on how to build landing pages.

The Reviewer
 
11-50 Employees
 
Poland
Marketing Specialist, Development Firm
 
Verified
The Review
Feedback summary: 

The client’s sales processes are more orderly and mature now and already seeing leads. Casbeg provided top-notch insights into sales and performance marketing to create a personalized, effective system for the client. Their timeliness and responsiveness contributed to a smooth workflow.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist for a software house.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

Our business was dependent on referrals and lacked order in processing. We brought Casbeg to revamp our sales and performance marketing processes.

SOLUTION

What was the scope of their involvement?

Casbeg reordered and set up our sales processes to have us implement best practices. They held our hand throughout the process, giving us market-proven advice based on their experience with other clients. They also consulted us on best practices to build our website and landing pages. Casbeg helped us with revamping our marketing in the last few months of our cooperation as well.

What is the team composition?

We worked with Krystian (Customer Success Manager, Casbeg) and another person. One managed sales while the other handled performance marketing 

How did you come to work with Casbeg?

I’m not sure. 

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

The project ran from February 2018 until December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Casbeg brought order to our sales system. Before, we only had a basic overview of what we should do. Casbeg gave us a single system that works specifically for our needs. We’re already seeing a few leads come in, and we’ve avoided the mistakes that Casbeg’s previous clients made.

How did Casbeg perform from a project management standpoint?

This was one of their strongest skills. Casbeg delivered everything on time and was responsive to any needs we had during the time we worked together. They earned a perfect score in my opinion.

What did you find most impressive about them?

They got our sales processes going in a good direction. Any company wanting to do sales properly should consider hiring Casbeg for a year or so.

Are there any areas they could improve?

I can’t think of anything I’d want them to do differently.

Any advice for potential customers?

Casbeg held our hand from the beginning to the end. Everything was clear from day one. We never had to worry about getting to them or their presence.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Business Process Optimization for E-Commerce Company

"They take an iterative approach to improving our company, and the solutions aren't based on guesswork."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2019 - Ongoing
Project summary: 

Casbeg has developed an international e-commerce solution that sells power tools for the construction industry. They've automated order processing, improved the sales pipeline, and refined business operations.

The Reviewer
 
11-50 Employees
 
Bochnia, Poland
Wojciech Krawczyk
CEO & Owner, isprzęt.pl Sp. z o.o.
 
Verified
The Review
Feedback summary: 

Casbeg's team has proven to be both technically adept and business-savvy. Their solution facilitates interaction between the customers, client-facing teams, warehouse, and shipping department. As a result, customer satisfaction rates have increased while helpline inquiries have decreased. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a member of the supervisory board in Krawczyk Polska Sp. z o.o. and CEO of isprzęt.pl, e-commerce in the power tools and construction industry with over 10,000 customers served for 8 years and counting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

The main goal in cooperation between Casbeg and iSprzęt was:

  • arranging the sales process
  • proper measurement of sales results in sales department
  • arranging processes within the company
  • setting directions for the company's development and increasing sales

What were your goals for this project?

Among others:

  • automation of order processing
  • improving communication with the clients and within the company
  • arranging the cooperation process at iSprzęt
  • strengthening the competences of employees in individual departments
  • improving the efficiency of all sales, including business conversations, measuring sales results and generating leads and acquiring new customers.
SOLUTION

How did you select this vendor?

Recommendation from our SEM agency Promo Traffic, which was also Casbeg's customer.

Describe the project and the services they provided in detail.

Casbeg has verified what we were thinking about our problems and what they really are. They diagnosed our needs by checking everything inside our company process and carried out audits.

After that, they drew conclusions and chose what to implement, change, which path to choose, deciding what to do and in what order. They pointed out areas to improve in the organization, our process, team, people - and then listed what to do and what should be the expected results.

What was the team composition?

We worked mostly with Kuba in the marketing department and sales dep. with Jacek + additional help of specialists from Casbeg team if needed for specific tasks.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

  • no unhandled orders, parcels lost somewhere in the process
  • better work of the warehouse and shipping department
  • customer satisfaction has increased 
  • helpline inquiries have decreased
  • rebuilding sales team
  • creating new positions and staff onboarding and job training
  • implementation of a new bonus system for sales
  • regular workshops with individual sales representatives
  • improving the efficiency of sales representatives and sales conversations

How was project management arranged and how effective was it?

Work went flawlessly - we always meet on time, regularly every week and spend time efficiently.

What did you find most impressive about this company?

They take an iterative approach to improving our company, and the solutions aren't based on guesswork. It's a genuine optimal feel about implemented actions with quick results.

Are there any areas for improvement?

N/A

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Sales Audit for ERP Software Vendor

"They deliver a huge amount of knowledge, ideas, and solutions out of the box."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Feb. 2019
Project summary: 

Casbeg led a sales and marketing audit for an IT software company to improve its performance in select fields. After leading a survey and weekly consultations, the team provided recommendations.

The Reviewer
 
51-200 Employees
 
Wroclaw, Poland
Marek Górecki
Head of Business & Customer Experience, SENTE
 
Verified
The Review
Feedback summary: 

The client accomplished its goals four months earlier than expected thanks to Casbeg's work. The team led a smooth workflow, meeting deadlines, staying in communication, and encouraging the client to meet its requirements. Their level of knowledge and transparency stood out.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’ve been working as a Head of Business & Customer Experience at Sente based in Wroclaw, Poland. Sente is a IT software house and producer of dedicated ERP, WMS, POS, CRM, MRP systems, which helps clients achieve their business goals, support digital transformation strategy and develop organizational workflows effectively.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Before our cooperation with Casbeg, we had over 150 clients from Production & Distribution sectors and our company had already been very recognizable in these fields. We wanted to achieve noticeable growth in a number of Retail & E-commerce clients (we had only a few of them). That’s why we decided to cooperate with Casbeg.

What were your goals for this project?

The short-term goal was to lay the foundation for future sales actions. We needed to work on our external communication strategy, buyer personas, decision-makers profiles, UVP/USP and also on elevator pitches. In the long run - we aimed in achieving at least 10 sales-qualified leads and 1 new client worth approx. $500.000

SOLUTION

How did you select this vendor?

As far as we were concerned Casbeg had the biggest consulting experience and knowledge in helping fast-growing technology companies. They worked with big brands and their efficiency was proved by great case studies. That’s what convinced us to choose Casbeg over the competition.

Describe the project in detail.

Our project lasted about 3 months. In the beginning, we filled out a survey with detailed information about our business and needs and gave them access to our analytical tools (e.g. Google Analytics). Before the first meeting, we got a complex audit of our marketing and sales activities with recommendations on how to improve their efficiency quickly. We were meeting for consultations every single week on remote calls via hangout. After every meeting, we got a summary of the call with the most important information, recommendations and also (what’s important) tasks we were required to do. We could always call them or send an e-mail ad hoc to dispel any doubts we had.

What was the team composition?

From Casbeg’s side, we had a dedicated customer success manager, who led the project and made sure everything was going smoothly. There was also another consultant which helped us with more sales-related needs. From Sente’s side, I was engaged in the cooperation and also 2 people from our internal marketing team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve completed all the goals described earlier 4 months before the deadline.

How effective was the workflow between your team and theirs?

From my point of view, the biggest value was that I was being followed up on all the time. When you cooperate with Casbeg, you get exact deadlines and you need to stick to them. They push you to do your work properly and not postpone the tasks. I call it “positive pressure”. What was also important for our team: transparency in communication, agenda and summary of every call and extra materials, which broadened our knowledge significantly.

What did you find most impressive about this company?

They deliver a huge amount of knowledge, ideas, and solutions out of the box.

Are there any areas for improvement?

Nothing springs to mind at present. Our cooperation was very smooth and let us achieve our goals, so I am fully satisfied.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing & SEO for Software Development Company

"Their communication, proactivity in finding solutions, and timeliness stand out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Oct. 2019
Project summary: 

Casbeg provided digital marketing services for a software development company. The team was responsible for SEO, PPC campaigns, and content marketing funnels.

The Reviewer
 
51-200 Employees
 
Gdańsk, Poland
Mateusz Paprocki, PMP
COO, Neoteric
 
Verified
The Review
Feedback summary: 

The engagement led to an increase in organic traffic and diversification of lead acquisition sources. Casbeg consistently met deadlines, communicated with the client, and facilitated a collaborative process. The team is organized and hard-working.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I act as a COO @ Neoteric: a software development company specializing in web app development, AI and product design. We're based in Gdansk and Warsaw. In our work, we focus on 3 main principles: quality, communication, and transparency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We’ve worked with Casbeg mainly on digital marketing. We started our cooperation in October 2018.

What were your goals for this project?

We needed to grow a number of new qualified leads by implementing new marketing channels and also increase the conversion rate.

SOLUTION

How did you select this vendor?

We heard a lot about Casbeg from our friends and work partners - we were convinced by recommendations, and also we knew Casbeg’s CEO Bartek Majewski because of his previous work experience.

Describe the scope of their work in detail.

Casbeg supported us in carrying out our PPC campaigns on foreign markets and building our content marketing process, including content funnels, content distribution, promotion, content analytics, etc. The company instructed us how to gain organic reach on quora, helped to choose SEO freelancer for cooperation and develop SEO - this cooperation continues uninterrupted to this day.

We received valuable feedback after the mystery shopping test that Casbeg planned and carried out, which allowed us to increase the efficiency of sales conversations. We organized customer success processes together and implemented customer satisfaction surveys properly. They showed us how to integrate our sales and marketing data.

What was the team composition?

On the Casbeg’s side, there were mainly 2 people involved, in addition, 3 more people appeared on the project on an ad-hoc basis for specific tasks, which were related to consultants’ expertise profile.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Steady growth on our organic outreach and the diversification of our lead acquisition sources. Increased efficiency of sales conversations.

How effective was the workflow between your team and theirs?

Casbeg has always met the deadlines, providing us with further plans and suggestions weekly. One hour of consultation usually meant that for the rest of the week we will have a lot to work on.

What did you find most impressive about this company?

Their communication, proactivity in finding solutions, and timeliness stand out. They speak bluntly, giving you direct feedback about what you are doing wrong.

Are there any areas for improvement?

Not at the moment - I was happy with the service provided.

5.0
Overall Score Result-oriented and cost-effective partner in Digital Marketing - highly recommended.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy and direct communication, meetings took place on time.
  • 5.0 Cost
    Value / within estimates
    I feel that the pricing is on point vs value provided.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    Very likely - honesty in communication is not something common in the marketing field and Casbeg does this very well.

Opt. of Client Services for IT Consulting Service Provider

"I was impressed by their frankness in communication and their partnership approach to cooperation."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Aug. 2019
Project summary: 

Casbeg performed IT and business consulting for a marketing and advertising firm to help them reduce their client churn. They assisted in data and process analysis, as well as creating management dashboards.

The Reviewer
 
51-200 Employees
 
Białystok, Poland
Sebastian Suma
CEO, Sempai
 
Verified
The Review
Feedback summary: 

The advising and solutions provided by Casbeg helped reduce the number of outgoing clients and increased cross-sales made by the client's customer service department. Their team demonstrated expertise, honesty, and business maturity throughout the process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of Sempai - SEM Agency. My company specialize in performance marketing for e-commerce. We are a Google certified Google Premium Partner. Our employees posses individual Google AdWords and Analytics certificates.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Along with the development of the Client Service department, we had problems with arranging appropriate processes, developing analytical panels for managers and employees of the department and, in our opinion, the clients' churn was too high.

What were your goals for this project?

Implement processes to improve the department's work. Create analytical dashboards. Perform a customer satisfaction analysis. Reduce churn rate

SOLUTION

How did you select this vendor?

We've worked with the company's CEO Mr. Bartosz Majewski before. We were pleased with the cooperation and I knew that Casbeg would be the best choice. I wasn't looking for alternative offers.

Describe the project in detail.

At the beginning of our cooperation, we were assigned a consultant from the Casbeg company who worked directly with one of Sempai manager. The cooperation included regular online consultations, data and process analysis in our company, and a recovery program.

Casbeg prepared for us a customer satisfaction survey and developed analytical dashboards for managers and the board of the company.

What was the team composition?

We were assigned a client service consultant and a second consultant on new business development

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have reduced the number of outgoing customers and improved cross-sell sales in the client service department

How effective was the workflow between your team and theirs?

The cooperation was great, Casbeg employees were very experienced and understood our needs thoroughly.

What did you find most impressive about this company?

Huge knowledge and experience of employees. I was impressed by their frankness in communication and their partnership approach to cooperation.

Are there any areas for improvement?

Nothing comes to mind

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Sales & Marketing Support for Software Dev Company

"It is clear that Casbeg encounters and solves the problems working with their clients every day."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

Casbeg helped build out digital marketing efforts to increase incoming leads for a computer software developer, continuing to manage leads to close contracts. Their team also assisted in hiring sales staff.

The Reviewer
 
51-200 Employees
 
Łódź, Poland
Maciej Krasowski
Co-founder, Sales & Marketing Dir., BinarApps Sp. z o.o.
 
Verified
The Review
Feedback summary: 

The support provided by the Casbeg team has allowed project stakeholders to increase the efficiency of their sales calls and conversation and launch entirely new lead acquisition channels. They have also helped hire and train a new sales lead within their client's company.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a Co-Founder of a software development company headquartered in Poland. With over 70 tech experts on board, our professional teams provide our services across 16 countries, delivering innovative solutions, web technologies and apps.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We reached out to Casbeg for support in building sales and marketing processes for our company. We wanted to generate more leads and take care of them accordingly. For that, we needed to hire salespeople as well.

What were your goals for this project?

The main focus was on putting marketing and sales in order. Additionally, we needed help in hiring a salesperson.

SOLUTION

How did you select this vendor?

We've worked with Bartosz Majewski (Casbeg’s CEO) before on different projects in his previous company. We were very pleased with that cooperation and satisfied with the results. That is why we decided to contact Casbeg.

Describe the project in detail.

We meet with Casbeg weekly. We set monthly or quarterly plans and work on improving sales and marketing effectiveness in relation to the KPIs set regularly.

What was the team composition?

Our project has an assigned owner. In addition, we cooperate with other CSMs with consultations in a specific field. If we needed support in our inbound marketing process - we met with an advisor in this area. Similarly, if outbound marketing was our challenge - we were presented a plan with another advisor. The owner always supervised everything.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've increased the efficiency of sales calls and conversations, successfully hired a new sales manager and launched new lead acquisition channels with Casbeg’s help.

How effective was the workflow between your team and theirs?

We always meet in weekly cycles on remote consultations, always on time and without downtime. They always meet their deadlines. We keep in touch by email, and if we have an urgent problem, we can always call them by phone.

What did you find most impressive about this company?

Knowledge and experience in cooperation with companies from our industry, especially B2B technology companies. It is clear that Casbeg encounters and solves the problems working with their clients every day.

Are there any areas for improvement?

Can't find any right now.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Marketing & Sales Audit for Automotive Company

"...all planned work has always been done due to the schedule and consultants are very punctual."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Casbeg implemented a sales and marketing audit encompassing activities such as CRM processes, social media, and Google Ads. They continue to offer recommendations for various market sectors.

The Reviewer
 
1-10 Employees
 
Warsaw, Poland
Michał Spinek
CEO, Ultracoat
 
Verified
The Review
Feedback summary: 

Sales have increased by 60% so far, and the client has gained another distributor abroad. Communication has been seamless due to Casbeg's accessibility. They are a knowledgeable team that provides helpful recommendations with the big-picture in mind.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Ultracoat. We deliver high-end car care solutions for car detailers and detailing shops across Poland and few countries in Europe. We only operate in B2B.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

- Sale process audit - Marketing audit

What were your goals for this project?

- Increasing monthly number of leads - Getting into new markets abroad Poland - Organizing the sale process - Support hiring new employess - Everyday business consulting

SOLUTION

How did you select this vendor?

I selected Casbeg strictly because their great blog posts which I found really helpfull and suitable to my business.

Describe the scope of their work in detail.

At the very beginning f our cooperation I was properly asked about the details of my business to show the full picture of the current situation. Next, they started the audit which showed full spectrum of the marketing and sale situation. The audit included recomendations for each sector which we implicate since then step by step. What is worth mentioning is that all the planned work have always been done due to the schedule and consultants are very punctual. As the business owner with really busy schedule I really appriciate that!

What was the team composition?

I work with couple consultants from Casbeg. Each of them has the specific skills and experience. I speak with Mateusz about our Social Media accounts and AdWords settings, with Jacek about my CRM and sale process and with Łukasz when I run some newsletter or planning other e-mail campaing. I also have contact with CEO Bartosz to discuss the bigger picture of my business which is really helpful in terms of developing long run goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- 60% growth of sale in 2019 - 100% growth of abroad distributors (had 1 have 2 ;) )

How effective was the workflow between your team and theirs?

The communication is really easy. I can talk with guys not only through online meetings and e-mails but it's also easy to catch-up urgent matters on messenger. Really helpful!

What did you find most impressive about this company?

The knowledge of the guys.

Are there any areas for improvement?

Yes! There are a lot of improvment to be implicated but not in theirs, in my business. I know that after getting all their recommendations! :)

5.0
Overall Score Great cooperation
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Reliable and punctual
  • 3.5 Cost
    Value / within estimates
    It can always be cheaper!
  • 5.0 Quality
    Service & deliverables
    Always specific
  • 5.0 NPS
    Willing to refer
    Already did

Sales & Marketing Consulting for IT Consultant

"All our feedback was taken into account and implemented."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Ongoing
Project summary: 

Casbeg helps a growing IT consulting agency hire and train an in-house sales and marketing team. They established roles, hiring plans, and trained new-hires in analytics, outreach, CRMS, and content strategy.

The Reviewer
 
51-200 Employees
 
Berlin, Germany
Tom Sieron
CEO, Netkata Digital
 
Verified
The Review
Feedback summary: 

The assistance provided by Casbeg's team is a critical enabling factor in the effective scaling of their client's company. They provide wide-ranging advice from a mature perspective that contributes to their client's reputation in a significant way.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO at a digital consultancy with 6 offices in 4 countries (Poland, Norway, Portugal and Germany). We work with clients who want to innovate and drive their competitive advantage with digital transformation, both startups and corporates. We deliver digital strategy, service design, digital product design and delivery and ongoing consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were looking to scale our sales processes, expand our sales and marketing teams, hire business development experts and train them to continue growing (having grown from 30 to 60+ employees already).

What were your goals for this project?

We wanted to quickly build self-managing teams in both Sales and Marketing, reporting to the Board, in order to expand both our outbound and inbound marketing capabilities and drive new leads reliably.

SOLUTION

How did you select this vendor?

I have asked friendly C-level people and marketing experts for references, and had a great opinion about Casbeg's CEO, Bartek Majewski (from his previous achievements) I knew that Casbeg will be a great investment for us.

Describe the scope of their work in detail.

Management consulting to establish roles, processes and a solid plan to scale the Sales and Marketing teams. Hiring advisory, including candidate interviews led by Casbeg, assistance in onboarding, and ongoing training of our new staff in multiple marketing-related areas (ads, analytics, outreach, coldmailing, CRM management, inboud and content strategy). C-level coaching.

What was the team composition?

There is a team of 3-5 specialists involved in working with us constantly – some helping us with content, others training our staff, assisting us in hiring and providing C-level coaching.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Built a team of 5 specialists, who are already generating leads for us and closing deals on an ongoing basis. Sales and Marketing maturity of our organization has overall greatly increased thanks to Casbeg's involvement.

How effective was the workflow between your team and theirs?

Great workflow, weekly regular meetings, quarterly roadmap planning and ad hoc telcos always available. All our feedback was taken into account and implemented.

What did you find most impressive about this company?

Ability to advise us and lead us in a wide scope of different services – from strategy, to hiring, sales compensation schemes and team building, client sucess and nurturing, marketing tools selection and training, content creation, UVP/SVP creation, advertising, coaching and more.

Are there any areas for improvement?

No. We're satisfied.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    We've had a small hiccup with success story creation, I feel that both us and Casbeg were at fault.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer