Casbeg

BACKGROUND

Please describe your company and your position there.

Droids On Roids is a mobile app development services company that delivers high-quality digital products for startups and enterprises. World-class agile product teams partner with clients to build impactful products in a predictable way with no surprises. I am the vice-president and cofounder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We wanted to work on profitability of the company and sales process that allows us meet the financial forecast. Casbeg analysed the marketing and sales data, screened our CRM and prepared a set of recommendations. One of the goals was to unblock the founders’ calendars – this was achieved by building a sales & marketing team and processes around it.

SOLUTION

How did you select this vendor and what were the deciding factors?

Casbeg has one of the strongest brands on the Polish consulting market so it was a pretty easy choice. We also value CEO’s (Bartosz Majewski) knowledge and experience.

Describe the project in detail and walk through the stages of the project.

We have been working together for a few years now. During this time we managed to achieve many goals. We have an efficient sales process, inbound marketing strategy that brings results and analytics that gives us control over the actions we undertake. Casbeg supports us in long-term planning, forecasts and making everyday business decisions, we can always count on their support.

How many resources from the vendor's team worked with you, and what were their positions?

During the years our needs changed – we worked with Bartosz and Michał on management areas and with Jacek on the sales matters. They all work as business consultants within Casbeg.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We could summarize our cooperation with one word – growth. Number of quality leads grew, number of employees grew and our revenue grew. We are now almost twice the size compared to the starting point of our cooperation.

How effective was the workflow between your team and theirs?

Over the years we have had a few workshops and currently we meet online every week and go through the most important business matters.

What did you find most impressive or unique about this company?

Diverse knowledge and experience that consultants represent is a huge advantage of Casbeg. No matter the issue, they will always try to find a solution or recommend someone who will be able to help you solve the problem.

Are there any areas for improvement or something they could have done differently?

Sometimes it would be easier if consultants implemented the recommendations themselves. I am aware that it’s not Casbeg’s business model but fortunately they will help you find freelancers or a marketing agency to execute the tasks.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of X25 (https://x25.com.pl/). We specialize in 3D printing, CAD design and 3D scanning. Our services are dedicated to the B2B sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg, and what were your goals?

I hired Casbeg for marketing and sales support. I started working with them at the beginning of establishing my business so I needed help in every aspect of business development.

SOLUTION

How did you select this vendor and what were the deciding factors?

A business friend of mine, who I consider a professional and trustworthy person recommended Casbeg to me and I didn't hesitate to start the cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I have been working with Casbeg for 2 years now. Our meetings differ based on what my business currently needs. From creating new marketing materials, through introducing a new business line and product-market fit strategy to starting new distribution channels.

How many resources from the vendor's team worked with you, and what were their positions?

My needs were very specific in each stage of the company's development so I received tailored support and advice from various consultants.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

To be honest I am not sure where the company would be if it wasn't for Casbeg's support. They have been helping me from the moment I started X25. In the meantime, I established various partnerships, reached hundreds of clients from Poland, France, Italy, and the UK, and completed prestigious projects that I am proud of.

How effective was the workflow between your team and theirs?

The recurrent online meetings keep me motivated and prepared. I have a strict deadline to complete the assigned tasks which prevent procrastination.

What did you find most impressive or unique about this company?

Casbeg is a team of highly-skilled consultants who have many years of experience in sales, marketing, and customer care. The recommendations that I received during our cooperation saved me from many bad decisions and their consequences.

Are there any areas for improvement or something they could have done differently?

I am fully satisfied with Casbeg's services.

BACKGROUND

Please describe your company and your position there.

Appjet (https://appjet.io/en) is a team of solid end-to-end web & mobile app developers. We help clients bring their products to life and scale their company using such technologies as React, React Native or Node.js. My role in the company is Head of Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg to help us in recruiting and onboarding a salesperson and improving our sales process. This is a long-term consulting service based on meetings and giving recommendations.

SOLUTION

How did you select this firm and what were the deciding factors?

Casbeg is a well-known brand which marketing campaigns we recognized and appreciated. The sales process was conducted on a very high level and encouraged us to cooperate. The knowledge and experience of the CEO also greatly influenced our choice.

Describe the project in detail and walk through their service package.

Sales support service in Casbeg, in our case, is based on biweekly meetings online. During the consultations I receive feedback to the sales strategy, tasks and planned campaigns – Krystian shares his knowledge and constantly provides me with the best practices.

How many resources from the vendor's team worked with you, and what were their positions?

I work with Krystian, a Sales Consulting Expert. I know however, that Casbeg is a team of experts who exchange their knowledge and brainstorm ideas internally thus providing accurate recommendations.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Thanks to the sales support provided by Casbeg we undertook new initiatives such as outbound outreach activities which generated new leads. The Open Rate in some outbound campaigns reached nearly 90% and the Response Rate was around 18 %. We are very satisfied with these results.

We also successfully recruited a sales person who completed the probation period and meets our expectations. Our cooperation with Casbeg is more of a process than a project with the end date so results come based on the actions we take.

How effective was the workflow between your team and theirs?

We meet online every 2 weeks and communicate via google sheets (e.g. exchanging comments). In the meantime I know I can always rely on Krystian and reach out to him with any problems or ideas. I find this workflow effective.

What did you find most impressive or unique about this company?

I enjoy the relationship-building attitude of Krystian. His experience and personality make our cooperation successful and smooth. I find Casbeg’s materials useful, especially the business models series on Youtube, it’s better than a TV series.

Are there any areas for improvement or something they could have done differently?

I give feedback to the consultant on a regular basis – he tailors recommendations to my needs and provides high quality service. I have no reservations and highly recommend working with Casbeg.

BACKGROUND

Please describe your company and your position there.

We are 170 a one-stop dev shop working mainly with start-ups based in the US. At Tooploox as a Head of New Business, I'm responsible for building life-lasting relationships and sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We needed support with the identification of possible improvements in our sales/marketing-related processes.

SOLUTION

How did you select this firm and what were the deciding factors?

I have been following Bartek Majewski for some time and had some training with him in my previous company, which I found valuable. So they were a natural choice for us.

Describe the project in detail and walk through their service package.

In the beginning, Casbeg helped us improve our CRM flow and with some groundwork regarding metrics, numbers, and historical data. In the following steps, we did things like mock calls with our sales team, lead scoring system, and sales forecasting, they also helped us in the sales recruitment processes.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 different people. Each was responsible for a different area of expertise.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

We improved a lot of small things along the way which was very helpful for all of our teams.

How effective was the workflow between your team and theirs?

We met each month to plan what we wanted to discuss and work on in the following month/s. Casbeg was always responsive and delivered things on time.

What did you find most impressive or unique about this company?

We could bounce any problem off of them, and they always helped us to crack it. But the vast majority of actual work was on our shoulders.

Are there any areas for improvement or something they could have done differently?

At some point, this cooperation started to be an overhead for us. I was expecting more of the actual work to be done on their side. But it happened to be a pure consulting service. In which they shared their thoughts, feedback, and knowledge with us. But it was probably a matter of different expectations on both sides. Also, I'm not sure how they would handle consulting more complex/global problems of a company vs local/internal ones.

BACKGROUND

Please describe your company and your position there.

I'm the marketing manager for financial consulting company. We service SMBs and help them manage their finance better.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg in order to make our sales process more efficient and repeatable. We wanted to create a process that would help our sales team close more deals and also allow us to better onboard new salespeople.

SOLUTION

How did you select this firm and what were the deciding factors?

We selected Casbeg based on the knowledge that they shared on their blog. It was filled with value.

Describe the project in detail and walk through their service package.

Casbeg helped us by delivering weekly meetings and walking us through building the sales process step by step. Additionaly, we could contact Casbeg in between our meeting if we needed to solve any minor issue.

How many resources from the vendor's team worked with you, and what were their positions?

Our main point of contact was Jacek, but we also had access to Casbeg's marketing consultants which was of great help.

RESULTS & FEEDBACK

Can you share any outcomes from the engagement that demonstrate progress or success?

Our sales process is now put in order. We know how to qualify leads, we have a great meeting structure and we know how to create business proposals. Our sales cycle has shortened and we spend less time on processing each lead.

How effective was the workflow between your team and theirs?

I really felt like Casbeg's team cared for our success. Workflow was great and I don't remember having any issues with scheduling. Casbeg's team worked efficiently and it was great :)

What did you find most impressive or unique about this company?

The most impressive thing about Casbeg was having access to their whole team. Need some help with content? They'v got a great expert for that.
Need help with building marketing funnel? Sure!
Customer Success? You guessed it... Casbeg can help :)

Are there any areas for improvement or something they could have done differently?

They asked for feedback few times so I don't think there's anything to add :)

BACKGROUND

Please describe your company and your position there.

I'm co-founder of software company offering mobile & web apps development & IT outsourcing services. We're building software products for startups & enterprises.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We've hired Casbeg to teach us "how to do sales & marketing", avoid mistakes and (try) to do it properly. We needed to do that very dynamically, as we started to grow fast.

What were your goals for this project?

Main goal of the project was to speed-up sales & marketing activities and do that properly. We used to put low priority to those two departments which currently are the most important in company 

SOLUTION

How did you select Casbeg?

There were no companies in the contest - just one: Casbeg. We are reading, following, listening to them for few years.

Describe the project in detail.

Since we started: we are working on weekly / biweekly KPIs, goals, checks. If something is not clear - we are making adjustments on both sides in order to achieve great results.

• First phase of our cooperation goal was "randez-vous" - meet us and get to know us better
• Second phase was: "Selling ABC - how can we quickly improve your stats and help you earning money"
• Third was: "Marketing improvements & analysis"
• Currently we are working on: "inhouse processes establishment & team scale-up". There is a lot to say in each of phase.

What was the team composition?

Krystian was a leading consultant cooperating with us very closely in business & sales consultancies. Mateusz was the marketing lead. We had huge support from Monika in marketing actions and what is more, there were 2 company owners engaged in cooperation with us: Bartek, Marcin (that's something that we really need - founders support & advisory).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sure, we've closed most of sales at the end of 2020, implemented CRM, increased sales, change business-model, focused on priorities.

How effective was the workflow between your team and theirs?

I would say very effective. We used Google Suite & Pipedrive CRM and a lot of marketing tools in order to cooperate closely.

What did you find most impressive about this company?

They are showing impressive partnership and relationship with us.

Are there any areas for improvement?

I'm wondering about extending their services to "execution" - that would be something that should interest some target groups in the future.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales for Neontri. We’re an eight-person-strong software house. We build our own products and also work with clients. I’m responsible for all revenue-generating activities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

We wanted to make sure that the product lines we were trying to establish would be done correctly. We needed a consultant to help us build a value proposition, marketing communication, and so on.

SOLUTION

What was the scope of their involvement?

We had several pieces of intellectual property and wanted to determine which of them could be treated as separate products. Then, we’d prioritize testing them on the market. We selected two of them to test on the market. Together with Casbeg, we started to build out the business model and value proposition canvas, covering feature communication and sales pitch for both products. Casbeg also ran a PPC campaign for us.

One of the solutions is a tool that allows e-commerce businesses to create mobile apps based on their existing web services. A tiny shop could build its own app with only €250 (approximately $300 USD) and receive it in 14 days, instead of spending thousands of euros and going through a complicated process.

What is the team composition?

We’ve worked with two of their consultants, one of which is the project and commercial point of contact.

How did you come to work with Casbeg?

They do a lot of marketing so I knew of them just from being in my area of expertise. I knew some of their existing clients and got some recommendations. Casbeg had a very clear and competitive price point and they had the ability to work with us almost as if they were team members.

How much have you invested with them?

We had two fixed-price engagements with them, totaling $15,000. We’re planning another engagement with a budget of $5,000–$10,000.

What is the status of this engagement?

We started our ongoing engagement with Casbeg in mid-August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We decided to deprioritize one of the products but we’ve already achieved a strong sales pipeline for the other one. We’ve signed first customers and we’re onboarding the product next week. Our team is looking forward to scaling it up revenue- and team-wise and maybe even create a spinoff company just for this product. My boss and I were satisfied with the work. We’re planning another engagement with Casbeg, which I think speaks for itself.

How did Casbeg perform from a project management standpoint?

They work with our Slack, and we have weekly team meetings. We onboarded them into our Jira and Trello. The project management and timing are very good overall. They’re working with us almost as if they’re part of our own company.

What did you find most impressive about them?

It’s their ability to come in, contribute, and challenge us with a very short lead-time across the whole of our organization. They didn’t just challenge people in the middle positions but also our board members, founders, and so on.

Are there any areas they could improve?

They could be more flexible in terms of communication channels and style. For example, they don’t use mobile phones, just Slack and email. Sometimes, it’s just easier to pick up the phone and call them. It’s just a minor point though.

Do you have any advice for future clients of theirs?

You need to properly define two crucial elements: the scope of the project and what the particular success and failure criteria are. These are crucial things that you should do on your own before signing the contract with Casbeg. Otherwise, it’ll be impossible to tell whether they succeeded or not. Their job isn’t always metrics-based. It can be quite more complex than that.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Stepwise. My company is a software house from Warsaw that specializes in digital transformation for mid-size companies in Western Europe. We are experts in cloud solutions, especially in GCP and AWS products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We are experts in technology. That's for sure. We are also quite good in keeping very good relationship with our Clients. Where we fail or we see the room for improvement is our inbound and outbound sales capabilities.

We have experimented with Marketing for one and a half years and see no measurable results. We decided to ask experts in B2B digital marketing to define the strategy for us, kick it off, and hire the right person internally.

What were your goals for this project?

We asked Casbeg to help us define the right digital marketing strategy for our services. We wanted to understand digital marketing, how to measure the results, set the KPIs, goals we have to set. Also, we wanted to hire internally somebody to help us to execute those tasks. Casbeg is quite famous in Poland when it comes to B2B Marketing consulting. The choice was obvious.

SOLUTION

How did you select Casbeg?

We were following Casbeg for some time via social media. Also, we were reading their blog and participating in the training. The choice was very wise and all that we read and saw in person built certain trust in their skills. They are very good at explaining their strengths to non-marketing savvy people.

Describe the scope of their work in detail.

Casbeg had the following goals to hit:

• Understand our business and services
• Help us to define our Unique Value Proposition
• Define our Marketing Strategy
• Define Marketing Roadmap
• Prepare the Execution
• Help us to hire a Marketing Manager for in-house operations
• Define KPIs and KSis

What was the team composition?

We have been offered the best consultant we could imagine. A Marketing guru, Michal. His experience is unique and he has a large experience working with software companies.

He understands business, strategy, and technology. When needed, Casbeg offered special training for our team related to for example Google Analytics, keyword research, etc. Casbeg has a variety of experts on board to satisfy your client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is still in progress. However, we have already reached the following goals:

• Digital Marketing strategy defined
• Marketing specialist hired in-house
• All tools set up and configured
• Marketing is currently our fuel for Sales people
• A certain level of automation has been reached
• Visibility of our website and services has multiplied by 10

How effective was the workflow between your team and theirs?

We find Casbeg as a very easy going team and see them as experts in their area of expertise. They spend a lot of time explaining complicated things to the client without a digital marketing experience.

What did you find most impressive about this company?

Their level of expertise, ability to explain complicated things in simple words, and wide experience in a variety of industries.

Are there any areas for improvement?

Nothing I could think of at this moment.

BACKGROUND

Please describe your company and your position there.

I am Fresh Office CEO, a company offering office cleaning services in Krakow, Wrocław, Warsaw, Katowice and Rzeszów. We cooperate with such companies as Brainly, Picodi, Lobos, and Uber.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

To increase sales effectiveness,structure sales processes,increase average monthly sales of every salesperson.

What were your goals for this project?

Creating ideas for lead generation Creating CRM structure Accurate estimation of marketing costs Measuring effectiveness of client acquisition Exceeding New MRR 15k+ Improving sales skills (mystery client test) Hiring remote salesperson, hiring pre-sales and onboarding them Reaching companies with high probability of large budgets

SOLUTION

How did you select Casbeg?

Casbeg has an established brand in the area of marketing and sales consulting.

Describe the project in detail.

Every Tuesday at 11 o’clock we meet with the Customer Success Manager (CSM) from Casbeg. We establish work plans to improve specific areas in the company. Based on the collected information and summaries prepared by CSM, we receive specific recommendations in the area of ​​sales and marketing, on which we are working for the next weeks.

What was the team composition?

The project was conducted by the assigned Customer Success Manager, who was its owner. When it was needed, consultants from Casbeg responsible for specific issues joined the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the cooperation with Casbeg, we have diagnosed many areas for improvement and introduced the necessary corrections. In the area of ​​marketing, the results include: starting remarketing activities together testing and discussing new lead generation tactics.

Improving the UX of our new website receiving tips on Google Ads campaigns discussing our marketing strategy tailoring our website to the SEO needs development of our content strategy checking the results of all these activities.

In the sales area: mapping the difference between Fresh Office offer and our competition’s offer analysing ways to defend our pricing creating a revised offer with different variants conducting test interviews with our sales representatives by Casbeg analysing the affiliate program model learning how to manage a salesperson who works remotely in a different location conducting recruitment for the pre-sales position - starting from requirements, scope of duties, through ad publication, ending up with pre-sales onboarding We are currently reaching leads with the assumed MRR potential.

How effective was the workflow between your team and theirs?

Our contact is regular - thanks to this we know what we should work on at a given time, we never wait too long for answers from Casbeg.

What did you find most impressive about this company?

Tips from Casbeg are practical and implementable, which my team appreciated.

Are there any areas for improvement?

Maybe, but when it comes to my expectations - nothing more could be done. I am satisfied with the result.

BACKGROUND

Introduce your business and what you do there.

We’re a 17-year-old company with 80 employees. I currently serve as the sales and marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

We were trying to improve our sales and marketing.

SOLUTION

What was the scope of their involvement?

Casbeg first helped us set up our sales processes. We’d never had well-organized processes in our sales department. They set up our CRM and defined the pipelines, stages, and metrics to measure.  

Later on, it was a matter of consulting on various marketing and sales topics. I will gather points and ideas where I could use Casbeg’s help, and we’ll have a session every 1–2 weeks, going through these points.

What is the team composition?

I’ve worked with 5–6 people from Casbeg over the course of the relationship. In the beginning, they were specialists focusing on sales and marketing processes, including online marketing and outbound sales. I’m currently in conversation with their CEO and sales consultants.

How did you come to work with Casbeg?

Someone recommended them while we were in a position where sales and marketing could be useful.

How much have you invested with them?

We have invested about €10,000–€20,000 (approximately $–$ USD).

What is the status of this engagement?

Our ongoing engagement with Casbeg began in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While, I don’t have specific metrics to showcase how they’ve helped us, everything has gone great so far.

How did Casbeg perform from a project management standpoint?

The communication is great! They answer emails within a couple of hours, they always stick to their promises, and they’re always on time. There are some language barriers for some of my colleagues, but I’m satisfied overall.

What did you find most impressive about them?

It’s the fact that Casbeg is able to provide us with those ad hoc consultations. They have great market insights. I’m always impressed by their expertise and by how fast they can help.

Are there any areas they could improve?

I don’t think so. I think we could benefit more from the collaboration, but the limit is on our side, not Casbeg’s. We don’t have as much time to focus on improving things as we’d want to.

Do you have any advice for future clients of theirs?

They should be as transparent as possible and talk to Casbeg about everything that might be relevant, like weak spots. It’s important to be actionable with the recommendations received from Casbeg. This is one area where we could improve.