Casbeg

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Stepwise. My company is a software house from Warsaw that specializes in digital transformation for mid-size companies in Western Europe. We are experts in cloud solutions, especially in GCP and AWS products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We are experts in technology. That's for sure. We are also quite good in keeping very good relationship with our Clients. Where we fail or we see the room for improvement is our inbound and outbound sales capabilities.

We have experimented with Marketing for one and a half years and see no measurable results. We decided to ask experts in B2B digital marketing to define the strategy for us, kick it off, and hire the right person internally.

What were your goals for this project?

We asked Casbeg to help us define the right digital marketing strategy for our services. We wanted to understand digital marketing, how to measure the results, set the KPIs, goals we have to set. Also, we wanted to hire internally somebody to help us to execute those tasks. Casbeg is quite famous in Poland when it comes to B2B Marketing consulting. The choice was obvious.

SOLUTION

How did you select Casbeg?

We were following Casbeg for some time via social media. Also, we were reading their blog and participating in the training. The choice was very wise and all that we read and saw in person built certain trust in their skills. They are very good at explaining their strengths to non-marketing savvy people.

Describe the scope of their work in detail.

Casbeg had the following goals to hit:

• Understand our business and services
• Help us to define our Unique Value Proposition
• Define our Marketing Strategy
• Define Marketing Roadmap
• Prepare the Execution
• Help us to hire a Marketing Manager for in-house operations
• Define KPIs and KSis

What was the team composition?

We have been offered the best consultant we could imagine. A Marketing guru, Michal. His experience is unique and he has a large experience working with software companies.

He understands business, strategy, and technology. When needed, Casbeg offered special training for our team related to for example Google Analytics, keyword research, etc. Casbeg has a variety of experts on board to satisfy your client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The work is still in progress. However, we have already reached the following goals:

• Digital Marketing strategy defined
• Marketing specialist hired in-house
• All tools set up and configured
• Marketing is currently our fuel for Sales people
• A certain level of automation has been reached
• Visibility of our website and services has multiplied by 10

How effective was the workflow between your team and theirs?

We find Casbeg as a very easy going team and see them as experts in their area of expertise. They spend a lot of time explaining complicated things to the client without a digital marketing experience.

What did you find most impressive about this company?

Their level of expertise, ability to explain complicated things in simple words, and wide experience in a variety of industries.

Are there any areas for improvement?

Nothing I could think of at this moment.

BACKGROUND

Please describe your company and your position there.

I am Fresh Office CEO, a company offering office cleaning services in Krakow, Wrocław, Warsaw, Katowice and Rzeszów. We cooperate with such companies as Brainly, Picodi, Lobos, and Uber.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

To increase sales effectiveness,structure sales processes,increase average monthly sales of every salesperson.

What were your goals for this project?

Creating ideas for lead generation Creating CRM structure Accurate estimation of marketing costs Measuring effectiveness of client acquisition Exceeding New MRR 15k+ Improving sales skills (mystery client test) Hiring remote salesperson, hiring pre-sales and onboarding them Reaching companies with high probability of large budgets

SOLUTION

How did you select Casbeg?

Casbeg has an established brand in the area of marketing and sales consulting.

Describe the project in detail.

Every Tuesday at 11 o’clock we meet with the Customer Success Manager (CSM) from Casbeg. We establish work plans to improve specific areas in the company. Based on the collected information and summaries prepared by CSM, we receive specific recommendations in the area of ​​sales and marketing, on which we are working for the next weeks.

What was the team composition?

The project was conducted by the assigned Customer Success Manager, who was its owner. When it was needed, consultants from Casbeg responsible for specific issues joined the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to the cooperation with Casbeg, we have diagnosed many areas for improvement and introduced the necessary corrections. In the area of ​​marketing, the results include: starting remarketing activities together testing and discussing new lead generation tactics.

Improving the UX of our new website receiving tips on Google Ads campaigns discussing our marketing strategy tailoring our website to the SEO needs development of our content strategy checking the results of all these activities.

In the sales area: mapping the difference between Fresh Office offer and our competition’s offer analysing ways to defend our pricing creating a revised offer with different variants conducting test interviews with our sales representatives by Casbeg analysing the affiliate program model learning how to manage a salesperson who works remotely in a different location conducting recruitment for the pre-sales position - starting from requirements, scope of duties, through ad publication, ending up with pre-sales onboarding We are currently reaching leads with the assumed MRR potential.

How effective was the workflow between your team and theirs?

Our contact is regular - thanks to this we know what we should work on at a given time, we never wait too long for answers from Casbeg.

What did you find most impressive about this company?

Tips from Casbeg are practical and implementable, which my team appreciated.

Are there any areas for improvement?

Maybe, but when it comes to my expectations - nothing more could be done. I am satisfied with the result.

BACKGROUND

Introduce your business and what you do there.

We’re a 17-year-old company with 80 employees. I currently serve as the sales and marketing director.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

We were trying to improve our sales and marketing.

SOLUTION

What was the scope of their involvement?

Casbeg first helped us set up our sales processes. We’d never had well-organized processes in our sales department. They set up our CRM and defined the pipelines, stages, and metrics to measure.  

Later on, it was a matter of consulting on various marketing and sales topics. I will gather points and ideas where I could use Casbeg’s help, and we’ll have a session every 1–2 weeks, going through these points.

What is the team composition?

I’ve worked with 5–6 people from Casbeg over the course of the relationship. In the beginning, they were specialists focusing on sales and marketing processes, including online marketing and outbound sales. I’m currently in conversation with their CEO and sales consultants.

How did you come to work with Casbeg?

Someone recommended them while we were in a position where sales and marketing could be useful.

How much have you invested with them?

We have invested about €10,000–€20,000 (approximately $–$ USD).

What is the status of this engagement?

Our ongoing engagement with Casbeg began in March 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While, I don’t have specific metrics to showcase how they’ve helped us, everything has gone great so far.

How did Casbeg perform from a project management standpoint?

The communication is great! They answer emails within a couple of hours, they always stick to their promises, and they’re always on time. There are some language barriers for some of my colleagues, but I’m satisfied overall.

What did you find most impressive about them?

It’s the fact that Casbeg is able to provide us with those ad hoc consultations. They have great market insights. I’m always impressed by their expertise and by how fast they can help.

Are there any areas they could improve?

I don’t think so. I think we could benefit more from the collaboration, but the limit is on our side, not Casbeg’s. We don’t have as much time to focus on improving things as we’d want to.

Do you have any advice for future clients of theirs?

They should be as transparent as possible and talk to Casbeg about everything that might be relevant, like weak spots. It’s important to be actionable with the recommendations received from Casbeg. This is one area where we could improve.

BACKGROUND

Please describe your company and your position there.

I am CEO of software house company with 150+ technical staff focusing on custom software development for the enterprises

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We had a need to review and improve our sales process and marketing activities to increase the numbers of contracts obtained by sales.

What were your goals for this project?

To increase the volume and quality of leads, to improve the effectiveness of the sales team.

SOLUTION

How did you select Casbeg?

We came across Casbeg through their marketing activities. Their scope of services and the market in which they operate fit our goals well.

Describe the project in detail.

Within the project, together we first analyzed the marketing activities and the way we design campaigns. We have reviewed and revised the sales process by redefining each sales stage and collecting performance indicators. In parallel, Casbeg started temporary sales management, providing the necessary mentoring and feedback to each sales member.

What was the team composition?

In the first phase, we worked with the Casbeg team with a marketing consultant, and most of the time with a sales consultant

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project took two quarters and we now have a transparent and controlled sales process. To obtain a real business result, we need to apply the developed practices over a longer period of time.

How effective was the workflow between your team and theirs?

Work was done by phone or remote meetings. it was a sufficient form of work.

What did you find most impressive about this company?

The mentoring activities were most impressive and useful for the team. The team used it a lot.

Are there any areas for improvement?

As part of the interim sales management, we lacked some regularity or persistency in creating new habits in order to achieve sales goals more effectively.

BACKGROUND

Introduce your business and what you do there.

I’m a full-stack marketing manager for Codelabs. We’re a software house that handles outsourced programming for larger companies. We employ roughly 40 developers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Casbeg?

We needed some help with our marketing strategy.

SOLUTION

What was the scope of their involvement?

Casbeg audited our processes by examining our workflows and digital analytics. They then provided guidance and counseling regarding our sales and marketing strategies.

They assessed our current sales process before identifying problems and the tools that we should be using. Their insights included how we should execute our outbound email campaigns. They’ve also given us assistance with SEO, particularly surrounding onsite adjustments and effective copy.

What is the team composition?

We have worked with 4-6 people, including Michal (Customer Success Manager), Monika (Sales & Marketing Advisor), and an SEO specialist.

How did you come to work with Casbeg?

They were recommended by a couple of different sources. We did a lengthy video interview to discuss a potential partnership, followed by our research of their portfolio and speaking to some of their clients. We felt confident they would be a great fit and decided to hire them.

How much have you invested with them?

We’ve spent $8,000.

What is the status of this engagement?

We began working together around April 2020, and it’s an ongoing engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen an increase in our Google SEO score, with our DA going from 55 to 90+. We are also getting 1–2 quality leads per week now. We’re very satisfied with the results we’re seeing.

How did Casbeg perform from a project management standpoint?

They submit a proposal at the beginning of each month for where they believe the focus needs to be, along with a summary of the previous month’s progress. We do weekly video chats to discuss progress and the upcoming week’s tasks. They provide a brief summary at the end of the meeting. We use Zoom and Google primarily but also email and phone for intermittent meetings.

What did you find most impressive about them?

We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with. They’re knowledgeable, approachable, and specialized. They’re quick to grasp your needs, and they provide appropriate industry solutions that can be immediately implemented.

Are there any areas they could improve?

No, not really. When we were dissatisfied with any of their consultants, they always made things right.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Manager at Frontkom, an innovative company working with strategy, design, technology, and communication. We are over 70 passionate people from all over Europe, that work seamlessly to find digital solutions and opportunities for your organization.

We create technology and products that focus on creating solutions that are easy to use. Our approach makes sure that we make what you need and what makes a great digital experience for your customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We hired Casbeg to support us, mainly in inbound and outbound marketing activities.

What were your goals for this project?

We needed a partner, who can feedback our marketing efforts and help us to get on the right path in terms of our marketing strategy.

SOLUTION

How did you select this vendor?

Our CEO worked with people from Casbeg before, so he knew how they operate and what’s their knowledge and experience in terms of marketing in software houses.

Describe the scope of their work in detail.

We have been working together constantly for 2 years. We meet almost every single week on remote consultations via Google Hangout and talk about our marketing. There is one person who is responsible for organizing our cooperation and also people who are consultants in a specific field, e.g. inbound, outbound, sales, or management.

What was the team composition?

As I mentioned before - in total we can count on support from 2 consultants, but in case we need some other help - we can take advantage of the whole Casbeg team if possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We learn a lot all the time and we can also verify and check our activities with other experienced marketers. Thanks to that, we minimize mistakes and our efforts are more efficient.

How effective was the workflow between your team and theirs?

We contact via e-mails, videoconferences, and mobile phones and we always get answers or feedback on scheduled time.

What did you find most impressive about this company?

Willingness to help, experience, and communication flow. It’s good to have someone, who you can trust and help you when it’s needed.

Are there any areas for improvement?

Sometimes I would expect a more proactive approach and more thinking outside the box and out of the box. Service quality can also vary between consultants.

BACKGROUND

Please describe your company and your position there.

I am a Product Marketing Manager. Our company employs about 300 employees. We are Salesforce Platinum Partner, proven technology masters and trusted business consultants from Poland. We are reliable experts with great references in the development and maintenance of Salesforce solutions for global companies.

We provide the best quality of advanced body-leasing, ensuring the whole spectrum of highly-skilled specialists for every project’s stage, comprehensive consultations, and training. I oversee company’s digital marketing.

I'm responsible for the website (right action, optimization, Google Analytics), company’s social media (planning, and improvement). I care about the effective use of these channels in acquiring leads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

Last year we rebuilt our website, and Casbeg advised us how to do it in a right way. They supported us in designing things and Google Analytics (set optimization on Polish and English website). Afterward, they assisted us in the design of the Ads campaign on Facebook and Linkedin.

What were your goals for this project?

We wanted to improve our digital channels and increase the number of lead generation on digital tools.

SOLUTION

How did you select this vendor?

When I started working at Craftware Casebeg cooperated with us already.

Describe the scope of their work in detail.

They:

- supported us in creating a website (User Experience)

- conducted training about content marketing on the website

- set Google Analytics

- assisted in the design of the Ads campaign on Facebook and Linkedin

What was the team composition?

I worked with three people, but I’m not sure how many people were involved in our project from Casbeg.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I don’t have any numbers because we didn’t measure many things before. Everything we have changed when we built a new website. Then we have started a new chapter in our digital marketing.

How effective was the workflow between your team and theirs?

The communication was really good. They carried out tasks on time and were very responsive. We connected over emails, phones, and meetings by Hangouts.

What did you find most impressive about this company?

I felt that I worked with experts. They taught me things that I use now at my work. I appreciate that they are so patient and answer every question.

Are there any areas for improvement?

I achieved the support which I needed, so in my opinion, everything was ok.

BACKGROUND

Please describe your company and your position there.

I work as a Marketing & Sales Manager at Nav24, which is an experienced Polish supplier of specialized IT services in the area of ERP class system implementations, advisory and consulting as well as technical support. NAV24 also implements projects in the field of individual IT solutions and integration of existing systems and comprehensively implements server and database environments. In addition to knowledge of IT systems for enterprises, NAV24 also offers support in business running or remodeling and organizing business processes in such a way that they are both optimal for the client as well as logical from the IT point of view.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We faced a lot of challenges in terms of marketing and sales. We needed support in prioritizing activities and increase their efficiency, which would lead to a higher number of leads and signed contracts. During cooperation with Casbeg we also diagnosed issues in customer success team, so it was also a subject, that Casbeg took care of.

What were your goals for this project?

We needed to have marketing & sales support in the background. As I mentioned before, at the end of the day our goal was to get bigger and more profitable projects.

SOLUTION

How did you select this vendor?

Casbeg has been recommended to us by people from our business network.

Describe the project in detail.

We started working together a few months ago. We meet every single week on remote consultations and work based on monthly plans of cooperation. Long story short: we have a problem, we get a recommended solutions and then Casbeg controls its implementation.

What was the team composition?

There are a few consultants from Casbeg engaged in our cooperation. Mateusz - marketing specialist and our project manager, Jacek - sales specialist and Monika - customer success specialist. When we face a problem - we can schedule a call with a person, who has the biggest experience in a particular field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We constantly get more leads and our sales process eg. sales calls efficiency gets better. Casbeg also controls our activities to make sure everything is done properly.

How effective was the workflow between your team and theirs?

Everything’s fine. There are no problems during the cooperation. We are in touch all the time and they reply to our messages always in a few hours.

What did you find most impressive about this company?

We take big advantage of their knowledge and different view on marketing, sales, and customer success. Our team draws inspiration from sources recommended by Casbeg. Thanks to this, we create new ideas in the areas of marketing, sales and optimization of customer service processes.

Are there any areas for improvement?

So far, the cooperation has been going according to our expectations, so there is no need to improve anything.

BACKGROUND

Please describe your company and your position there.

I am the CEO of FOOZ . Our team consists of Web designers, Full Stack developers, UX & UI and Graphic designers and Project managers with several years specializing in working with WordPress, which began its operations in 2013 as a graphic design studio.

Despite the profile change and further specialization towards web development, Our company places great emphasis on the aesthetic aspect of its work. We creates both simple pages and extensive websites, working mainly as a technology partner for agencies and end customers from Poland and abroad.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

I was the only one person in the company responsible for sales. We needed support in 3 main fields: reducing my involvement in sales, acquiring new customers — also on foreign markets increasing the profitability of ongoing projects.

What were your goals for this project?

At the end of the day, the most important was an increase the profitability of ongoing projects and the number of inquiries.

SOLUTION

How did you select this vendor?

Casbeg was recommended by a friend who used the services and was very pleased

Describe the project in detail.

We had been worked together since 01.01.2019. We were meeting each other on remote consultations every week after which I got a detailed summary together with next steps. We worked based on monthly plans.

What was the team composition?

There were a few people engaged in our cooperation from Casbeg’s side. I mostly worked with Michał Sola (sales consultant), Maciej Muszyński (marketing consultant), Łukasz Buczkowski (sales consultant).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

At the very beginning of cooperation, we’ve developed a work system in a CRM tool for the proper and regular collection of data. Now I know full well what activities bring me more profit and I can easily optimize my sales process. We’ve created a repeatable lead qualification process.

On the next step we've recruited with Casbeg a new employee for sales and customer service department Thanks to hiring a new employee, we relieved the CEO from initiating the first contact with the client, which led to a significant reduction in inquiry response time, as well as from preparation of sales offers, contracts and closing sales

After changes in sales in terms of the processes we focused on the operations of the team it self. At this point, we already had hard data on the effectiveness of the sales process, reflected in the CRM system. We also conducted a mystery customer test, thanks to which we diagnosed errors in sales talks and the customer service process Before we started working together there was no marketing plan in our company.

We got recommendations to implement and configure Google Analytics correctly, developed a persona and a content funnel, optimized Google Ads campaigns and launched remarketing in Google Ads and Facebook Ads. We’ve also launched several cold email campaigns. Before the start of the campaign, Casbeg trained the Fooz team on the proper tools and prepared a send-out plan, taking into account the content of the messages along with the dates of follow-up send-outs.

How effective was the workflow between your team and theirs?

There were no issues while we cooperated. Michał always were on time and I got all the information I needed. When I had any issues or questions I could always ask him and never waited for answers.

What did you find most impressive about this company?

Casbeg consultants are high-class specialists in their field. Thanks to their knowledge all of our problems finds solutions. I did not expect that I could achieve such results, by implementing a few changes.

Are there any areas for improvement?

At the moment, we don't have things to improve. We can recommend Casbeg as a trusted business partner.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of a small (<20 people) software development agency in Poland. We specialize in building custom software, especially web applications and computational backends. We focus on blockchain and pharma industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Casbeg?

We were a software house that usually got new clients from referrals. However, as we grow, we wanted to have more control of the process of acquiring new clients, not dependent on anything else than us and some luck:) As software developers we had no idea how marketing and sales work.

What were your goals for this project?

Our main goal was to learn more about marketing, content, inbound/outbound and how to talk to the interested clients. The secondary goal was to build an in-house team responsible for marketing and sales, and set up tools supporting that kind of endeavors.

SOLUTION

How did you select this vendor?

Casbeg was recommended by my friend who runs quite a similar software house. He was happy with their services. At the same time, we were talking to a different company that was offering the same services.

Eventually we picked Casbeg because they were located in the same city and because the other company looked too busy to give us enough attention.

Describe the scope of their work in detail.

The workflow was pretty straight-forward. We had one or two one-hour meetings (remote) each week, where we discussed selected topics and current company situation from a sales perspective.

After each meeting we always got a summary with the most important aspects. We also received some additional materials helpful in the areas we wanted to improve. We did also a test conversation with a Casbeg consultant pretending to be a customer.

After that call I received feedback what went good and what needed some improvements. In addition to that, Casbeg experts were involved in the recruitment process and supported us with picking up the right people to the marketing/sales team.

What was the team composition?

The team was composed of 2 people - sales and marketing consultant. Additionally, the test sales call was done with the third person. The sales consultant was the same person who actually sold us the service which helped to start the cooperation without additional effort.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved all the goals. We learned a lot about marketing and sales. We also built a team that is now doing the job. I's still to early to measure the KPIs. We won a new customer at the time of cooperation - Casbeg was supporting the process, so I'm happy with the result:)

How effective was the workflow between your team and theirs?

There was one person from the team who was managing the relation, so it was pretty easy to organize work. If I wanted to change the meeting date or the topic or something like that, it was never a problem.

I was also able to talk to other team members if I wanted to. That kind of workflow was effective because sometimes you need one person responsible for everything but sometimes you want to reduce the chain of communication to make things faster. This way we got the best of the 2 worlds.

What did you find most impressive about this company?

They know a lot about sales and marketing. They're eager to share knowledge, are flexible, and will help you with other things if they can (they can recommend your company to someone else or share your job offer on their LinkedIn etc.).

Are there any areas for improvement?

The agreement negotiations could be more flexible - they're not a big company and they don't have to standardize the agreement - I wasn't requesting anything extraordinary.

In their agreement there's a point saying that it's not possible to pause a cooperation but the first thing they did after we signed the agreement they... paused the cooperation for one month.

The email notification about the overdue invoice is too harsh in my opinion - they refer that they do everything on time which was a bit irritating when confronted to the fact that they paused the cooperation.

They should learn more how to help companies in finding the strong areas, competitive advantages and unique value proposition. We would have been working with them longer if they had known more about that.