A-SALES AB

BACKGROUND

Please describe your company and position.

 I am the Sales Engineer of an AI testing platform provider.

Describe what your company does in a single sentence.

Continuous quality platform for engineering teams shipping AI-generated code. Its AI agents automatically generate, run, and maintain end-to-end tests based on real user sessions, so teams can move fast without breaking things.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Sales opportunities
• Pipeline generation

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A-Sales manages the entire outbound pipeline on our behalf. The process begins with defining and refining our ideal customer profile, followed by dedicated account research to identify the most relevant companies and decision-makers within our target market. Once the prospect lists are reviewed and approved, their team launches coordinated outreach across multiple channels, with each campaign tailored to the strengths of that channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We expanded our engagement with A-Sales. From the outset, we made it clear that we would scale the campaign if the initial strategy and execution gave us confidence, and their team met every objective within the agreed timelines.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent, nothing to fault here.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail stood out.

Are there any areas for improvement or something A-SALES AB could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder of a CRM platform company.

Describe what your company does in a single sentence.

Helps local professionals and small businesses capture more leads, cut admin, and deliver a better customer experience — all through one powerful CRM platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Reaching out to ICP
• Building pipeline

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

A-Sales supported our sales development efforts by generating qualified appointments with relevant decision-makers. Their work included developing a clear understanding of our product, researching the right contacts within target organizations, and communicating our value proposition effectively. The result was a consistent pipeline of high-quality meetings with prospective clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A-Sales' work produced clear and measurable progress for our business. Appointment volume increased by 25%, and we established more conversations with decision-makers across our target accounts. Within three months, the strength of our sales pipeline had more than doubled, making the engagement a successful investment with tangible results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They adapted well as our strategy evolved and were quick to resolve any issues that came up. Their proactive communication also stood out, with regular updates that gave us clear visibility into the campaign’s progress. Their responsiveness and flexibility contributed directly to the continued increase in sales appointments. 

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of our business allowed them to communicate our message clearly and build credibility with key stakeholders across our target organizations. They remained flexible throughout the engagement and consistently focused on improving the campaign’s sales impact. What stood out most was how closely they worked with us.

Are there any areas for improvement or something A-SALES AB could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of an HR and payroll software company.

Describe what your company does in a single sentence.

Enables you to take care of the whole employee life cycle in an easy to use cloud-based HR and payroll platform with incredible support from Australia’s #1 team of degree qualified HR professionals. Never worry about HR again.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Pipeline increase

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A-Sales provided B2B outbound sales support through a combination of targeted email outreach and phone-based prospecting. The objective was to engage relevant decision-makers, qualify their interest, and schedule product demonstrations or discovery calls for our software.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary measure of success was the number of qualified meetings booked. We also monitored email open and response rates, answered calls, and scheduled follow-ups to evaluate progress and identify opportunities to improve the campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed in an efficient and well-organized way using a shared Google spreadsheet. Meetings were added directly to our calendars as soon as they were booked, and the relevant details were provided promptly, giving us clear visibility into campaign activity and upcoming conversations.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A-SALES AB has demonstrated a strong level of commitment, industry experience, and expertise in managing B2B outbound telemarketing campaigns. 

Are there any areas for improvement or something A-SALES AB could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

 I am the Talent Relationship Manager of an other industries company 

Describe what your company does in a single sentence.

We help companies build teams with people you won’t find on the market. Our model is built around access. We split our team into client and candidate specialists. Our candidate team spends all day, every day, building relationships with top talent across engineering, product, data and GTM. Not just when there’s a role to fill.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Meeting generation

SOLUTION

How did you find A-SALES AB?

Ads

Why did you select A-SALES AB over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in A-Sales to build and manage a structured outbound sales campaign designed to generate an additional 8–12 qualified appointments each month, with the potential to exceed that target as the campaign gained momentum. Their role covered the full process, including prospect research, outreach, lead qualification, follow-up, and meeting scheduling, giving us a more consistent and scalable source of new sales opportunities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Performance was measured through weekly outbound activity, including the number of calls and emails completed, appointments booked, and follow-up actions required to move interested prospects forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The engagement is still underway, so it is too early to assess the full impact. However, appointments are being booked, and the early progress has been encouraging. Their team has also been highly responsive, easy to collaborate with, and genuinely committed to achieving a successful outcome for everyone involved.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are knowledgeable about the market while remaining approachable, relatable, and never overly pushy. It is clear that they are genuinely invested in the success of the campaign, and they are always easy to reach when support is needed. They are also highly flexible, open to feedback, and willing to adjust the approach rather than relying on a rigid, one-size-fits-all process.

Are there any areas for improvement or something A-SALES AB could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Founder & Resiliency Advisor of an information technology company 

Describe what your company does in a single sentence.

We help businesses invest in security tools that eliminate attack outcomes rather than just responding to threats. Our mission is to make entire categories of attacks impossible, not just harder.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Qualified pipeline generation
• More sales appointments

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• High ratings
• Great culture fit

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Began with a focused group of target accounts and expanded gradually as clearer patterns emerged around who was engaging and what was driving their interest. Midway through the campaign, our definition of a strong meeting also evolved. Rather than prioritizing only immediate opportunities, we began placing greater value on conversations where there was a clear operational fit and stronger long-term potential.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign established a more consistent flow of outbound conversations while making pipeline development less reliant on the founder’s time and availability. It also helped us become more selective and intentional about which opportunities deserved continued follow-up.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their way of working was a strong fit for us. The process was not weighed down by unnecessary status calls or rigid reporting routines. Updates were focused on what mattered and were usually shared once there was enough evidence to support a decision, rather than simply documenting activity. There was a brief slowdown early in the campaign while the messaging was refined, but that adjustment likely helped avoid a much larger amount of wasted effort later. 

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Never felt like campaign thinking had been delegated too far away from execution.

Are there any areas for improvement or something A-SALES AB could have done differently?

No.

BACKGROUND

Please describe your company and position.

 I am the Founder of a restaurant marketing company 

Describe what your company does in a single sentence.

Restaurant Marketing. New Zealand All in one system for 4x Revenue Website | Ads | Software CRM.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Generate new sales opportunities

SOLUTION

How did you find A-SALES AB?

Ads

Why did you select A-SALES AB over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The campaign focused on reaching companies that closely matched our ideal customer profile. A-Sales managed the full process, from account research and prospecting to qualifying opportunities and booking meetings. Performance was reviewed regularly to identify the strongest industries and company segments, allowing us to continuously refine the targeting and prioritize the areas generating the best response. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign has created a consistent flow of conversations with employer groups that align well with our membership offering. It has also helped us build a clearer picture of which channels and market segments are generating new partnership opportunities, reducing our dependence on a single source of growth. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team kept everything structured and straightforward. Communication was consistent, each meeting had a clear purpose, and they were quick to adjust the strategy whenever we wanted to explore a new direction.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their practical and flexible approach. When a strategy was not delivering results, they did not continue with it simply because it was part of the original plan. Instead, they reviewed the data, clearly explained what they were seeing, and recommended a stronger direction. This made the campaign feel like it was constantly evolving and improving rather than following a fixed process.

Are there any areas for improvement or something A-SALES AB could have done differently?

One area that could add further value would be occasional insight into broader market trends. Understanding what they are seeing across comparable campaigns could help inform our wider planning and decision-making, beyond the outbound campaign itself.

BACKGROUND

Please describe your company and position.

 I am the Director of Sales of a business services company 

Describe what your company does in a single sentence.

Provides an AI-powered "flight simulator" that transforms passive learning into measurable performance by allowing employees to engage in deliberate practice with real-time coaching.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Go-to-market research
• Aggressive A/B testing for new product messaging
• Appointment-setting

SOLUTION

How did you find A-SALES AB?

• Online Search
• Clutch Site

Why did you select A-SALES AB over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Unique operational method that set them apart from other vendors

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Launch of a new educational product to North American market with the goal of optimizing our appointment-setting process and verifying/adapting our new messaging strategy.  The goal was to uncover key gaps in messaging strategy to our ICP and create a successful workflow to bring in a consistent stream of verified appointments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A-Sales successfully increased our appointment generation by 300%. A-Sales was instrumental in testing and creating messaging for our outreach that captures the interest of our core audiences.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A-Sales provided a team headed by an Account Manager who acted as the middle-man communicating between us and the main SDR team carrying out the project.  While the Account Manager was quick to respond to enquiries and requests for information, there was an operational gap between our team, the Account Manager, and the SDR team that could make campaign changes slow to take place.  Once the process is in a good place they operate very effectively, but they need a window of time to implement and optimize campaign changes.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A-Sales has a very impressive ability to utilize traditional SDR software, outreach skills, and AI to get ahold of prospects at scale.  The most impressive way they have been able to accomplish this while also keeping the quality of outreach as well is striking.

Are there any areas for improvement or something A-SALES AB could have done differently?

Communication between our team and the SDR team could have been smoother.  Their account manager has done a great job handling our project, but there were times that we would wait a week for reports that were requested or for data to be cleaned.  

BACKGROUND

Please describe your company and position.

 I am the Head of Business Development of an it services company 

Describe what your company does in a single sentence.

Full-stack web/software development startup company that brings together experienced professionals who are passionate about their job. We aspire to bring to life the most challenging projects performing throughout the whole development lifecycle: from design of the idea to market ready product.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• More projects
• Closing more deals

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• Close to my geographic location
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged A-Sales to build and run a structured outbound lead generation program with the goal of increasing qualified B2B meetings for our full stack development and outstaffing services. Their scope started with onboarding to understand our service lines, ideal customer profile, priority industries, and the buyer personas we sell to, such as founders, CTOs, product leaders, and engineering managers. Based on that, they defined target segments and geographies, researched and enriched prospect data, and built tailored outreach lists aligned to our strongest offerings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Generated an average of 15 qualified meetings per month with companies looking for full stack development or team augmentation. As the campaigns were optimized, performance improved steadily.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was very structured and easy to work with. They set clear expectations and timelines from the beginning, then kept everything on track with a consistent weekly rhythm. Prospect lists, campaign launches, follow up cycles, and performance reports were delivered on time, so we always knew what was happening and what results to expect next.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us about A-SALES AB was how quickly they translated a multi-service offer into market-ready outreach. Even with a wide portfolio like ours, they were able to segment accurately, position each service in a simple and compelling way, and reach the right decision makers without sounding generic. Their targeting was thoughtful, focusing on buyers with real near term needs rather than chasing volume for its own sake.

Are there any areas for improvement or something A-SALES AB could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and position.

 I am the Business Development Director of a business services company 

Describe what your company does in a single sentence.

HIPAA-compliant BPO company that partners with innovative healthcare brands to improve efficiency and customer satisfaction. Our experienced team offers customizable outsourcing services that accelerate growth and deliver exceptional outcomes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Generate sales conversations
• Build pipeline

SOLUTION

How did you find A-SALES AB?

Referral

Why did you select A-SALES AB over others?

• Pricing fit our budget
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A-Sales developed persona specific messaging and outreach sequences aligned to our value proposition, then launched multi channel campaigns through cold email and cold calling. They managed the process day to day by monitoring replies, qualifying interest against our criteria, nurturing leads with structured follow up, and booking discovery calls directly into our calendar.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first quarter, A-Sales generated a consistent flow of qualified conversations, averaging 16-22 booked meetings per month with healthcare brands that matched our target profile.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was organized and reliable from start to finish. They set clear timelines and a weekly operating rhythm early on, then delivered each stage on schedule, including prospect research, campaign launches, follow up cycles, and reporting.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about A-Sales was how well they handled a highly regulated, nuance heavy market like healthcare without slipping into generic outreach. They took the time to understand our compliance driven value proposition and the operational pain points of healthcare brands, then turned that into messaging that felt credible to senior buyers. Their targeting was also unusually precise, focusing on the right roles and partner profiles instead of chasing volume.

Are there any areas for improvement or something A-SALES AB could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the Acting CEO of an advertising & marketing company 

Describe what your company does in a single sentence.

Specialize in creating high-quality 3D visuals tailored to the needs of furniture manufacturers and retailers. Whether you're showcasing a single product or managing an extensive catalog, our studio delivers visuals that captivate and convert.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire A-SALES AB to accomplish?

• Help book more sales appointments
• Close more deals

SOLUTION

How did you find A-SALES AB?

Online Search

Why did you select A-SALES AB over others?

• High ratings
• Good value for cost

How many teammates from A-SALES AB were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with A-SALES to scale our outbound sales and generate a predictable flow of qualified B2B meetings. Their scope started with a thorough onboarding to understand our CGI and 3D visual services, our ideal customer profile, and the buyer personas we target, such as marketing leaders, eCommerce managers, product teams, and creative directors at furniture manufacturers and retailers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The partnership delivered clear, measurable results for us. Within the first three months, A-Sales helped us secure 21 meetings with furniture manufacturers and retailers that matched our target profile.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive to our needs. Whenever we wanted to adjust targeting, shift focus to a specific furniture segment, or refine how we positioned certain services, they reacted quickly and made the changes without slowing momentum.

What was your primary form of communication with A-SALES AB?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We also found their execution pace and follow-up discipline unique Campaigns moved fast, but they kept improving targeting and positioning based on real response data, so lead quality steadily increased instead of flattening out.

Are there any areas for improvement or something A-SALES AB could have done differently?

Overall we were very happy with the collaboration, but there are a couple of areas that could be even stronger. At the beginning, it took a short ramp up period to fully align messaging with the nuances of our different services, so a slightly longer discovery and positioning workshop up front might have helped us reach peak performance faster.