# Martal Group Martal Group Reviews (109), Pricing, Services & Verified Ratings - Premier Verified - 4.8 out of 5 average review rating - 32 connections joined Martal Group's Network [Visit Website](https://martal.ca/?utm_source=clutch.co&utm_medium=referral&utm_campaign=clutch-organic) [Get a Custom Proposal](https://clutch.co/profile/martal-group) **The #1 AI-Powered Outbound Engine for B2B Brands** Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that **accelerate sales cycles by 25%**. From scaling startups to Fortune 500 companies, our system has driven results for **over 2,000 B2B brands across 50+ industries** worldwide. **Our Outbound System** Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our **proprietary AI SDR platform**, creating a system that adapts in real time to buyer behavior, intent signals, and performance data. We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin **producing qualified leads within 30 days.** **What Sets Us Apart** Martal operates with **experienced,** **onshore sales teams across North America, the EU, and LATAM**. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies. **Services** - B2B Lead Generation - Appointment Setting - Sales Outsourcing - Account-Based Marketing (ABM) - Cold Email, Cold Calling, and LinkedIn Outreach **An Agency B2B Companies Trust** Martal has been recognized across multiple platforms for performance and client satisfaction. - #1 Lead Generation Company on Clutch - #8 on Clutch’s Top 1000 Providers List for 2025 - Top Lead Generation Company on G2 - One of Canada’s Top Growing Companies by The Globe and Mail - Top 500 BPO on Outsource Accelerator for 2025 ## Company Information - Minimum project size: $1,000+ - Hourly rate: $25 - $49 - Number of employees: 250 - 999 - 3 Locations: - Oakville, Canada (Headquarters) - San Francisco, CA - Uniondale, NY - Founded in 2009 - 1 languages: English - 2 timezones: Eastern Standard Time (EST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 70% Sales Outsourcing - 10% AI Agents - 10% Call Center Services - 10% Email Marketing ### Focus Areas - Inbound Services: - 100% Inbound appointment scheduling - Outbound Services: - 100% Third party verification - Sales Outsourcing: - 50% B2B Lead Generation - 40% B2B Appointment Setting - 10% B2B Lead Qualification ### Industries - 10% Manufacturing - 10% Information technology - 10% Financial services - 10% Automotive - 10% Supply Chain, Logistics, and Transport - 10% Medical - 10% Media - 10% Advertising & marketing - 10% Business services - 10% Telecommunications ### Clients - 40% Small Business (<$10M) - 45% Midmarket ($10M - $1B) - 15% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.6 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Martal Group offers value-driven lead generation services with pricing fitting various budgets. Clients report good ROI, with costs ranging from $5,000 to $60,000, depending on engagement scale. Their focus on quality leads over volume is frequently highlighted, enhancing project outcomes. **Most Common Project Size**: $10,000 to $49,000 based on 86 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Advertising: $10,000 to $49,000 based on 43 reviews - Sales Outsourcing: $10,000 to $49,000 based on 19 reviews - Email Marketing: $10,000 to $49,000 based on 14 reviews - Call Center Services: $10,000 to $49,000 based on 9 reviews - Other Digital Marketing: $10,000 to $49,000 based on 8 reviews - Business Consulting: $10,000 to $49,000 based on 8 reviews - Marketing Strategy: Less than $10,000 based on 3 reviews - Market Research: $10,000 to $49,000 based on 3 reviews - Other IT Consulting and SI: Less than $10,000 based on 2 reviews - HR Consulting: $50,000 to $199,999 based on 1 review - Demand Generation Marketing: $10,000 to $49,000 based on 1 review - Conversion Optimization: Less than $10,000 based on 1 review - Other Marketing: Less than $10,000 based on 1 review - Content Marketing: $10,000 to $49,000 based on 1 review - Social Media Marketing: Less than $10,000 based on 1 review - IT Staff Augmentation: $10,000 to $49,000 based on 1 review - Back Office Outsourcing: Confidential based on 1 review - Digital Strategy: Confidential based on 1 review - Document Digitization & Management: Confidential based on 1 review - Recruiting: Confidential based on 1 review - Direct Marketing: Confidential based on 1 review ### Packages Offered - Sales Outsourcing Packages — starting at $4,500/month ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Martal Group Review Insights Overall Review Rating: 4.8 - Quality: 4.7 - Schedule: 4.9 - Cost: 4.6 - Willing to Refer: 4.8 ### Top Mentions - Communicative (25 mentions) - Timely (25 mentions) - Professional (22 mentions) - Experienced (17 mentions) - High-quality work (12 mentions) - Proactive (11 mentions) - Knowledgeable (10 mentions) - Flexible (9 mentions) - Results-oriented (9 mentions) - Transparent (9 mentions) - Collaborative (7 mentions) - Well-organized projects (7 mentions) - Great project management (6 mentions) - Team players (5 mentions) - Accessible (4 mentions) - Helpful (4 mentions) - Open to feedback (4 mentions) - Accommodating (3 mentions) - Hard working (3 mentions) - Innovative (3 mentions) ### Review Highlights **Consistent Quality Across Industries** Martal Group has demonstrated the ability to deliver consistent quality across various industries, from tech startups to established enterprises. Clients appreciate their industry-specific insights and tailored approaches. **Challenges in Initial ICP Calibration** A few clients mentioned that it took some time to calibrate the initial Ideal Customer Profile (ICP), but once established, Martal Group consistently delivered quality leads. This suggests some room for improvement in the early stages. **Expertise in Lead Generation** Martal Group is praised for their expertise in lead generation, with clients noting their ability to generate qualified leads and set appointments efficiently. Their industry knowledge and strategic insights contribute to successful outcomes. **Initial Setup and Onboarding** Clients often mention a smooth onboarding process with Martal Group, where they quickly grasp the client's value proposition and market needs. This efficient start helps build a foundation for successful engagements. **Room for Improvement in Reporting** Some clients have noted that while Martal Group's reporting is generally adequate, there is room for improvement in providing more detailed and self-serve reporting options to better track campaign metrics. **Expertise in Outbound Sales** Clients highlight Martal Group's proficiency in outbound sales strategies, including email, LinkedIn, and phone outreach. Their ability to craft effective messaging and manage multi-channel campaigns is frequently praised. **Effective Project Management** Clients frequently commend Martal Group for their organized, communicative, and proactive project management. Their ability to set clear expectations, deliver timely updates, and respond swiftly to client needs is a recurring theme in feedback. **Proactive and Responsive** Clients appreciate Martal Group's proactive approach and responsiveness. They are noted for their ability to quickly adapt to client feedback and market changes, demonstrating flexibility and a client-centric attitude. **Strong Client Communication** Martal Group maintains excellent communication with clients through regular meetings and updates, ensuring a seamless workflow. This approach helps keep clients informed and engaged throughout the project lifecycle. **High Client Satisfaction** Overall client satisfaction is high, with many expressing their intent to maintain long-term partnerships with Martal Group. Their professionalism, expertise, and results-driven approach are key factors in client loyalty. ### Martal Group Reviews #### Staff Augmentation & Advertising for Marketing Tech Platform (Featured Review) **The Project** - Services: Advertising, HR Consulting - Project size: $50,000 to $199,999 - Project length: Sep. 2021 - Ongoing **Project Summary**: A marketing technology platform hired Martal Group to assist in the discovery of new and innovative advertisers in the US market. They provide solutions on affiliate marketing technology and services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sales Manager, Awin - Industry: Advertising & marketing - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — May 20, 2022 **Feedback Summary**: The collaboration with Martal Group has brought promising campaign results, with open rates as high as 20%. They are an effective extension of the internal team, helping them improve messaging and qualify new opportunities. Customers can expect a hardworking vendor team. ""We’ve seen some great results with our campaigns with Martal Group."" **BACKGROUND** Please describe your company and your position there. Awin is a marketing technology platform, providing an open marketplace for businesses to manage affiliate marketing partnerships. Awin is among the fastest-growing platforms of its kind in the U.S. with over 400 merchants and 12,000 publishers joining monthly. Sales Manager **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal’s SDR team to help us discover new and innovative advertisers in the US market. **SOLUTION** How did you select this vendor? The main goal of this project was to ensure we could expand our reach and provide our solutions to advertisers seeking the latest in affiliate marketing technology and services. Describe the scope of their work in detail. We engaged Martal for a trial of their team’s capabilities and decided based on the positive results to form a longer term partnership. What was the team composition? It’s a four-person team that we work with at Martal. Three sales executives, Brennan, Alex, and Joshua along with Haset, the sales operations manager. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We’ve seen some great results with our campaigns with Martal Group, with open rates as a high as 20%. We’re excited to see this translate into more conversations and more partnerships as we scale. How effective was the workflow between your team and theirs? Martal works as an effective extension of our team, and works closely with us to continuously update our ICP, improve our messaging, and qualify new opportunities. We’re in touch with the team every week on these focuses. What did you find most impressive about this company? They are a hard-working team that acts as an extension of our own in-house efforts. Is there any area for improvement or anything that could have been done differently? None at this time. --- #### Sales Opportunities for Digital Supply Chain **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. - Dec. 2020 **Project Summary**: A digital supply chain partnered with Martal Group to create sales channels in the US and Canada. The goal was to create new opportunities with enterprise clients. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-Founder, SPICE Technology Group, Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 13, 2020 **Feedback Summary**: Since Martal Group joined the team, the company has received over 180 MQL's. The team had a regular weekly catch-up with the company and there were no hang-ups in terms of project management. ""Martal's team technology experience was instrumental for explaining our services to prospects." " **BACKGROUND** Please describe your company and your position there. SPICE digitizes supply chains using cloud solutions and IT services. I am the company co-founder and head of product management. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Spice’s Cloud Supply Chain Data Network is used by over 7,500 organisations to connect with their trading partners to exchange forecasts, orders, invoices and a lot more. Spice contracted Martal Group sales team to create outbound direct sales channels in US and Canada. What were your goals for this project? Spice team was interested to create new sales opportunities with enterprise clients. **SOLUTION** How did you select Martal Group? We have discovered Martal Group via a referral by a partner. Describe the scope of their work in detail. Martal sales team members were engaged in prospect research, cold email campaigning and cold-calling, facilitating lead qualification and warm introductions. The project consisted of a few stages in which Martal team created segmented lists of potential prospects and created outbound campaigns. Qualified prospects were introduced to the inhouse sales team to book a demo sessions. What was the team composition? Initially, we were assigned a team of three team members, two client facing roles and Sales Operations Manager. After three months we have increased the team size and added another sales executive. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have received over 180 MQLs in three months and we were engaged in 9 meaningful conversation so far. How effective was the workflow between your team and theirs? We had a weekly call and our workflow had no snags, we were in contact with the team as needed. What did you find most impressive about this company? Martal's team technology experience was instrumental for explaining our services to prospects. We were able to engage enterprise level clients. Are there any areas for improvement? Higher conversion rates could be achieved, and we have decided to hire an additional team member to increase that. --- #### Lead Generation for Video Streaming Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Aug. - Oct. 2015 **Project Summary**: Martal Group provided lead generation services for a video streaming company. The team was responsible for sourcing and evaluating partnerships with tech companies. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Principal Media Solution Architect, QuickPlay Media - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Aug 12, 2020 **Feedback Summary**: The engagement helped introduce the client to new partnerships, which in turn led to some pilots. Martal Group provides reliable services in a timely manner, collaborating successfully with the internal team. They are driven and detail-oriented. ""The communication between teams was pretty effective." " **BACKGROUND** Please describe your company and your position there. I was a media systems architect, working closely with Product Management and Technology strategy manager at QuickPlay Media Inc (later part of AT&T) **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal team assisted QuickPlay Media with sourcing and evaluating partnerships with tech companies who had synergies with QuickPlay Media business. What were your goals for this project? The goal of the project was to be introduced to startup companies, evaluate their product and book discovery calls with the product team. **SOLUTION** How did you select Martal Group? Martal was introduced by a friend Describe the scope of their work in detail. We were in the video streaming business and were interested in reviewing OTT companies and set top box solutions, companies that qualified for pilots were shortlisted. What was the team composition? We worked directly with the head of Martal group. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were introduced to a few companies and proceeded with pilots. How effective was the workflow between your team and theirs? We were on weekly calls and had a daily email exchange. The communication between teams was pretty effective. What did you find most impressive about this company? Martal had good connections to OTT companies and were able to promptly vet and introduce us to selected providers. Are there any areas for improvement? no --- #### Lead Generation for Health Data Firm **The Project** - Services: Call Center Services - Project size: $10,000 to $49,999 - Project length: Mar. - Apr. 2020 **Project Summary**: Managing lead generation efforts, Martal Group carried out a mass email campaign and conducted follow-up calls. After discovering leads, they passed them on to the internal sales team.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** VP of Business Development, Owlytics - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 18, 2020 **Feedback Summary**: Martal Group led a fruitful campaign that resulted in the acquisition of many leads, and they did a good job of understanding the industry. Not only did the team communicate well with the members of the business, but they also articulated the desired message to the clients very well. ""Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there." " **BACKGROUND** Introduce your business and what you do there. I’m the VP of business analytics for Owlytics. We use wearables to do health monitoring for seniors, including detecting falls and the risk of falling. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We were looking for a vendor to do lead generation work. **SOLUTION** What was the scope of their involvement? Martal Group did a mass email campaign and follow-up calls. They identified the leads and transferred them over to our sales team. What is the team composition? We initially spoke to the CEO, and we worked with a team of three people including a project manager. How did you come to work with Martal Group? Martal Group was referred to us by a colleague. Even though we spoke with a few other companies, they were the best team for us. How much have you invested with them? We spent $10,000. What is the status of this engagement? We worked together for roughly two months, from March–April 2020. We will resume our engagement once the COVID-19 situation has passed. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  We received a large number of leads from them. It was a very successful campaign, and we are still following up with a lot of the leads. We were happy with their ability to take and understand a new industry and ramp it up quickly. How did Martal Group perform from a project management standpoint? It went very well. They helped us articulate the message for our market. We communicated via phone, email, and WhatsApp.  What did you find most impressive about them? The team performed and communicated very well with us and the customers. Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there. Are there any areas they could improve? It would’ve been good if they had learned the industry and the technology faster to answer customer’s questions. That is our fault, as much as theirs. Do you have any advice for potential customers? Make sure the team is the right fit for you. If not, talk to management to make adjustments. Spend time educating them on your specific solution and market technology. --- #### Lead Generation Service for EPM Solution Provider **The Project** - Services: Call Center Services - Project size: Confidential - Project length: Nov. 2019 - Apr. 2021 **Project Summary**: Martal Group provides lead generation services for an EPM solution provider. Based on a target audience, they’ve performed outreach, created sequences, and collaborated on content. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Jedox - Industry: Other industries - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — May 7, 2020 **Feedback Summary**: Martal Group has successfully generated quality leads. They collaborate well with the internal team and have developed a strong partnership. They provide weekly reports and have reacted quickly to changing needs. The team stands out for their proactivity and professionalism. "“They come up with their own suggestions in how to target the right audience.” " **BACKGROUND** Introduce your business and what you do there. I’m the marketing director for Jedox, which is a global provider of EPM/CPM solutions. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We were looking for a third-party lead generation company to drive our growth. **SOLUTION** What was the scope of their involvement? They basically did prospecting for us. We worked together and shared parameters of what our target audience is. Then we worked to create outreach sequences. Then they did reach out on our behalf. What is the team composition? We have two dedicated people working on our account, and we also have a project manager. At the beginning, the owner was very involved and receptive, If we have any questions or ideas, their whole team is very engaged. How did you come to work with Martal Group? They were recommended to one of our colleagues. We explored several different options and I had calls with other vendors, but I liked what Martal Group showed me. What is the status of this engagement? We started working together in November 2019 and it’s ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  I can see how many leads they’ve been able to create for us, and even the quality of these leads are fantastic. While some don’t go anywhere, many are actual opportunities. How did Martal Group perform from a project management standpoint? They’re great. We get weekly reports on their performance. We always talk about what can be done from their side, what can be done from our side, and how we can optimize content. We have a very good ongoing conversation about what can be done, new angles to promote, pricing, and outreach. Especially since COVID-19, and things have changed a lot, we need to be agile. They’ve been very responsive and they collaborate with us. Given what’s going on, I like their culture. What did you find most impressive about them? I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with. Are there any areas they could improve? At this point, no. Do you have any advice for potential customers? The advice I’ve given to friends I’ve referred Martal Group to is to make sure you communicate with your account managers. They understand the basics of your business and are a great resource. We work so well with them because they don’t compete with my team, they’re part of our internal team. It’s collaborative, and that’s why it has been so successful. --- #### Sales & Lead Generation for IoT Solutions **The Project** - Services: Business Consulting - Project size: $10,000 to $49,999 - Project length: Oct. 2019 - Ongoing **Project Summary**: Martal Group manages sales and lead generation efforts, working on email and social media campaigns in order to sell the business' products. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Network Development, QuaeNet - Industry: Telecommunications - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — May 4, 2020 **Feedback Summary**: Martal Group's efforts have led to a strong sales pipeline with more than 100 leads who are interested in the business' products, as well as the closing of a few deals. Additionally, the team is made up of a group of talented individuals. ""It’s very clear that Martal Group has the right personnel with the right skills." " **BACKGROUND** Introduce your business and what you do there. QuaeNet is a company of private equity and we work in the IoT industry in the IT and telecom markets. We offer an IoT solution to small, medium, and large enterprises. I work as a director of the network operations for the company in the technical field. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We saw that the market in the US was quite big and the IoT industry had been booming for the last two years. It is still booming compared to the Canadian market, so we were looking for a company to help us to start selling our products in the US. **SOLUTION** What was the scope of their involvement? Martal Group does online campaigns, specifically email and social media. They are trying to sell the product and also trying to generate new leads until we sign the contract with the customer, and then we take over everything. What is the team composition? We have been working mostly with one person. We also communicate with the salesperson the head of management. How did you come to work with Martal Group? My manager found Martal Group online or through his connections. We then had some meetings with the team and signed a contract. How much have you invested in them? We spend about $5,000 per month. What is the status of this engagement? We started working with them in October 2019, and we are still working with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We have a very good sales pipeline now, and we have started to measure whether we have enough opportunities. We measure this every week and look at the numbers every month to see if this pipeline is increasing and if we have enough opportunities or not.  We have a very good pipeline and more than 130 leads, the majority of which are customers who want to know more about our products. Additionally, we have closed a few deals so far, but we are happy because we see big potential in the US market as long as we have this big sales pipeline. How did Martal Group perform from a project management standpoint? We communicate directly with the salesperson during the week via email. We also have a weekly review call on Thursdays with the salesperson, her manager, and sometimes one of the senior managers. What did you find most impressive about them? We haven’t dealt with other companies in the past but compared to what we saw in the Canadian market, it’s very clear that Martal Group has the right personnel with the right skills. Are there any areas they could improve? No, I don’t have any suggestions. Do you have any advice for potential customers? You have to be very prepared, and you have to describe your products to them very clearly. A technical company like ours that is selling technical solutions had to prepare our presentations and prepare the person on what they were going to sell. Give Martal Group the chance to digest this kind of solution. Answer their questions so that they can be ready to start selling with confidence. --- #### Lead Generation & Outreach for IoT Management Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Oct. 2018 - Jan. 2019 **Project Summary**: Martal Group provided lead generation services for an enterprise mobility management company. The team helped with outreach and the process of prospecting and qualifying new tech vendors. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Program Management, Soti - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Feb 13, 2020 **Feedback Summary**: The engagement met the expectations of the internal team. Martal Group establishes an effective workflow through communication and collaboration. The team is helpful, attentive, and easy to work with. ""Their high-quality prospecting and great database of contacts really helped us." " **BACKGROUND** Please describe your company and your position there. Soti is a global leader in enterprise mobility management, creating innovative solutions that reduce the cost and complexity of business-critical mobility and IoT. At the time we’ve partnered with Martal I served as Director of Product Delivery at Soti. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Businesses rely on Soti to secure, manage and support their mobile operations. SOTI is constantly innovating and has a strong commitment to R&D to deliver cutting edge new business mobility solutions. To ensure our leading market position we monitor products and solutions developed by complementary startups. We partnered with Martal to increase our outreach efforts to prospective startup companies. What were your goals for this project? We partnered with Martal to scout startups, create a pipeline and shortlist selected vendors to present their products to Soti acquisition and corporate development team. **SOLUTION** How did you select this vendor? We have looked at several companies and Martal impressed us with the breadth of their reach. Describe the scope of their work in detail. In partnership with Martal we created the process of prospecting and qualifying new tech vendors. What was the team composition? One scouter **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were introduced to several companies that matched our ideal profile, Martal took care of the prescreening and qualification. How effective was the workflow between your team and theirs? We had a good interaction that was managed via calls and emails. What did you find most impressive about this company? Their high-quality prospecting and great database of contacts really helped us. Are there any areas for improvement? Not that I remember. --- #### Business Strategy for Robotic Surgery Startup **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Jan. 2011 - Jan. 2012 **Project Summary**: Martal Group developed a commercialization strategy for robotic surgery tech. They developed a product-market fit, created an actionable plan, and drove market interest.   **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Ariel R&D - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 13, 2020 **Feedback Summary**: The project helped secure investment funding. Martal Group has a small but effective team/ They communicated quickly, ensuring a smooth workflow. They’re experienced and particularly knowledgeable about technological industries. ""We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products." " **BACKGROUND** Please describe your company and your position there. Memic delivers seamless robotic surgery that enables easier, less invasive and more cost-effective procedures. I was the COO of Ariel R&D company, the founder of Memic. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We wanted to use Martal’s expertise and services to commercialize our early-stage robotic surgery tech. What were your goals for this project? We hired Martal group to accelerate our company formation and growth process, with the end-goal of finding a product-market fit in the North American healthcare industry. **SOLUTION** How did you select this vendor? We were introduced to Martal through technology transfer office. Describe the scope of their work in detail. The project consisted of multiple deliverables from Martal Group team, including a product-market fit, an actionable business plan, and measurable interest in our product from the American healthcare industry (scouting for potential leads and partners). Martal also assisted in sourcing company's seed investment and identify potential market applications. What was the team composition? Martal's team acted as project commercialization lead and worked closely with our team throughout the entire process. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products. We were able to secure seed investment and hire executives team, following Martal’s commercialization project completion. How effective was the workflow between your team and theirs? The team was small, but effective, which helped speed communications and improve workflow with potential partners and investors. What did you find most impressive about this company? Martal has proven experience representing various technologies from most industries, including ours. We were very happy with how quickly Martal team was able to grasp the technological concepts Are there any areas for improvement? We were left satisfied with every element of Martal’s service. --- #### Business Assessment & Strategy for Energy Company **The Project** - Services: Advertising - Project size: $200,000 to $999,999 - Project length: Apr. 2008 - Jan. 2011 **Project Summary**: Martal Group reviewed a product's R&D plan and conducted market research, ultimately creating a go-to-market strategy. This included providing an assessment of the potential market size. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO & CTO, ETV Energy Ltd - Industry: Energy & natural resources - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 29, 2019 **Feedback Summary**: The team crafted an effective strategic plan. Their workflow was complimented by smooth communication and the quick completion of tasks. Stakeholders appreciated their investment in the project.  ""...it helped us to take the company to the next stage of product commercialization." " **BACKGROUND** Please describe your company and your position there. ETV Energy Ltd is a developer of advanced battery cells based on company-developed proprietary high voltage (4.7 volt) electrochemistry. I was the company CTO from 2008 till 2011. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential. What were your goals for this project? We needed help with market research and business strategy assessment, before approaching the market with our product **SOLUTION** How did you select this vendor? We were introduced to Martal through the company founder. Describe the scope of their work in detail. ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue. What was the team composition? ETV Team comprised 15 employees with a R&D team of 11, including 3PhDs. Martal's team had one expert assigned to the project. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Martal's expert has created a go-to-market plan, and it helped us to take the company to the next stage of product commercialization. How effective was the workflow between your team and theirs? Our communication involved F2F meetings and calls, and it was pretty effective. What did you find most impressive about this company? Strong personal commitment and close joint work. The project was completed in a timely manner. Are there any areas for improvement? Haven't encountered any negative issues --- #### Contract Liaison Service for Commercial WiFi Platform **The Project** - Services: Advertising - Project size: Less than $10,000 - Project length: Sep. - Oct. 2014 **Project Summary**: Martel Group helped test and market the services of a hospitality-industry commercial wifi provider, identifying and setting up a meeting with a strategic partner to help establish the platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, WiFly - Industry: Information technology - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Oct 9, 2019 **Feedback Summary**: Martel Group completed the engagement quickly, identifying a potential partner and quickly establishing communication between the teams. They were responsive and organized throughout the project. ""The team was pretty responsive." " **BACKGROUND** Please describe your company and your position there. WiFly is catering public wifi commercialization platform for hospitality industry. I serve as company founder and CEO and I hired Martal back in 2014. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal in 2014 to sign an agreement with a strategic partner What were your goals for this project? We were in need of strategic partner to test our product related to Wifi commercial use and hired Martal to assist is in meeting arrangement **SOLUTION** How did you select this vendor? Martal was recommended by a partner Describe the scope of their work in detail. We were in need of strategic partner to test our product related to Wifi commercial use and our first pilot vertical was casinos. Martal allocated the right partner to approach that vertical, a global gaming industry behemoth and approached it with a partnership offer. What was the team composition? A single sales executive **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Team delivered a quick turnaround and booked a meeting with Playtech in a short period of time. How effective was the workflow between your team and theirs? The team was pretty responsive. What did you find most impressive about this company? Timely responces and quick communication Are there any areas for improvement? Have no recommendations for improvement. --- #### Lead Generation for AI Security Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: June - Sep. 2019 **Project Summary**: Martal Group generated leads from multiple business segments, including the US market. The team created lists of potential customers, implemented outreach campaigns, and delivered industry-specific blog posts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Head of Marketing, AI Security Firm - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 7, 2019 **Feedback Summary**: Martal Group captured a substantial number of leads during the first month of the partnership and converted 10% of those leads into demos. Transparent and communicative, the team provided regular progress updates. Their understanding of technical concepts set them apart from other providers. ""Onboarding was very quick, and leads were engaged within 10 days of signing our contract." " **BACKGROUND** Please describe your company and your position there. I am head of marketing at an artificial intelligence company. We're building an autonomous video security platform for the enterprise. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We approached Martal through their website, and hired their team for their lead generation solutions. What were your goals for this project? Our sales team had the goal of sourcing clientele across various verticals for our suite of video security products and widening our operations across the USA. I wanted to help generate leads in this vertical. **SOLUTION** How did you select this vendor? I selected this vendor based on their reviews and phone interview. I was impressed by their previous work in this space and their understanding of the video analytics industry - which in my opinion is rather niche. Describe the scope of their work in detail. Martal provided us with dedicated SDR’s that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic. What was the team composition? Martal’s team composition is small but expert. Our points of contact were with their CEO Vito, who oversaw all operations and communicated progress. We were provided 2 fractional VPs of sales that worked directly with our sales reps. I found them professional and understanding in all circumstances. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We started onboarding with Martal on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos. How effective was the workflow between your team and theirs? We found the workflow to be impressively professional. They were very transparent about their processes and provided us with weekly updates and statistics via sync calls and emails. The assigned sales team was effective communicators and were able to implement our feedback into their efforts successfully. What did you find most impressive about this company? Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract. Are there any areas for improvement? At this stage of our contract, we have little to suggest as Martal has shown themselves to be a very capable team. --- #### Retail Lead Generation for Customer Insights Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Martal Group provides lead generation and customer account management. They oversee sales operations and assist with sales strategy. Their team onboarded clients and attended conferences to scout for matches.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Weezmo - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 22, 2019 **Feedback Summary**: Martal Group quickly began the sales cycle and is now managing over 100 accounts for the client. Communicative and effective, their team provides weekly updates and fully understands the client's product. Their overall performance has been exemplary.  ""Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us." " **BACKGROUND** Please describe your company and your position there. Weezmo is an AI Customer Insights solution that empowers retailers to create a complete customer journey by connecting offline and online identities. We deliver actionable insights and help increase revenue for retailers. I am the CEO of Weezmo. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Martal was hired to provide lead generation services for retail companies in North America, as well as account management for signed deals with clients. What were your goals for this project? We were looking to diversify our clientele in America with various sizes of retailers. **SOLUTION** How did you select this vendor? We found Martal through investor recommendation. Describe the scope of their work in detail. Martal is involved in every step of the sales cycle. The team was to engage and convert retailer leads of various sizes in North America, lead demo calls, negotiate deals and sign contracts with converted leads, and manage onboarded accounts. Martal also attended retailer conferences in the US on our behalf, scouting potential fits. Their dedicated Sales Rep frequently communicated results to our team, and assisted us in creating our sales strategy. What was the team composition? All communications were directed to Vito and our dedicated VP SALES. Vito oversees all operations and leads calls and negotiations with potential leads. Our VP SALES spearheaded outbound campaigns and lead outreach. Martal uses a combination of proprietary tools to gather lists for outbound campaigns, sending email campaigns, and engaging leads. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Can you share any outcomes from the project that demonstrate progress or success? Martal’s team was very quick to begin the sales cycle after a week of initial onboarding. So far in our contract, Martal is currently managing over 100 accounts for Weezmo, overseeing marketing materials, outbound campaigns, creating content for SEO, and signing contracts with many interested retailers. How effective was the workflow between your team and theirs? Communication is heavily emphasized between our team and Martal. Martal provides weekly updates to us via sync meetings with Vito and our VP SALES. Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us. What did you find most impressive about this company? Weezmo is an AI Driven Customer Insights platform, with many intricate concepts to grasp before one could develop a sales pitch for it. Martal’s team was able to fully understand the technology behind our product, and market it to interested prospects on demo calls within a short timeframe after onboarding Are there any areas for improvement? At this point in our contract with Martal, we are pleased with their performance and have no suggestions for improvement. --- #### Business Development for Technology Transfer Office **The Project** - Services: Market Research - Project size: $50,000 to $199,999 - Project length: Jan. 2006 - Mar. 2015 **Project Summary**: Martal Group sourced industrial partners through customized campaigns. They also identified commercially viable emerging technologies, facilitated research collaborations, and negotiated sponsored research. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 4.0 - Cost: 2.5 - Willing to Refer: 3.5 **The Reviewer** CEO, Technology Transfer Office - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Sep 19, 2019 **Feedback Summary**: Martal Group secured millions in R&D funding and annual royalty income. As a result, revenue increased by over 1,000% within five years. The amount of venture capital raised increased by 2,000% in the same period. The team’s workflow functioned well throughout the engagement. ""They are a very cost-effective and flexible alternative to hiring an in-house sales team." " **BACKGROUND** Please describe your company and your position there. We are a fully owned subsidiary of our university. We're the technology transfer office, mandated to protect and commercialize the intellectual property developed by university researchers. I’m company CEO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? From 2004 to 2006 Martal Group was retained to identify commercially viable emerging technologies. From 2007 to 2012 Martal assisted our company in obtaining government grants, creating research collaborations and negotiating sponsored research. Following that period, we hired a team of 5 outsourced licensing executives attributing to company growth through 2012 - 2014 What were your goals for this project? Our goal was to discover new commercial outlets for University IP and facilitate the formation of spin off ventures and IP licensing. **SOLUTION** How did you select this vendor? We were introduced to Martal through an incubator and BDO company. Describe the project in detail. Martal assisted in industrial partners prospecting and lead generation, they developed customized campaigns and nurtured leads until the contract was signed, working closely with the company CEO. As a lean operation company, we relied on Martal's team until we had enough resources to hire in-house licensing directors. What was the team composition? We hired a team of 5 outsourced licensing executives, acting as outsourced licensing and lead generation consultants. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Martal's team increased commercialization revenues by over 1 000% over the 2009 - 2013 period, by securing multi million-dollar R&D funding and annual royalty income.  Martal's team directly contributed to 2,000% growth in raised venture capital over the 2009 - 2013 period (over 16M$ raised for 6 spin off companies). How effective was the workflow between your team and theirs? Workflow with Martal was good, they interacted with our team on weekly status calls and on demand meetings. What did you find most impressive about this company? They are a very cost-effective and flexible alternative to hiring an in-house sales team. Are there any areas for improvement? Nothing to report --- #### Strategic Consulting & Lead Generation for Auto-Mapping Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Jan. 2010 - Jan. 2011 **Project Summary**: Martal Group conducted market research and developed a business strategy for an auto-mapping solutions startup. In their work, the scouted prospective leads and partners. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Board Member, IndoorGo - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Sep 15, 2019 **Feedback Summary**: Helping to grow the company, The team exceeded expectations, raising the required seed money in just ten days. As a result of their positive growth, the client was able to boost their investment in the startup, preparing to get early feedback from consumers. ""Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech." " **BACKGROUND** Please describe your company and your position there. Indoorgo offers accurate indoor location and auto-mapping solutions for malls and buildings. We enable LBS applications, providing rates and stability with the highest precision. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? As we were an early seed startup, we were looking to achieve a product-market fit in the North American market. We hired Martal to do market research, business planning, and strategic analysis for our company. What were your goals for this project? Our goal was to achieve a product-market fit between our location-tracking services and the North American market. **SOLUTION** How did you select this vendor? We were introduced to Martal through personal connections. Describe the scope of their work in detail. We partnered with Martal to mainly source early seed investment. Martal was tasked with creating a comprehensive business plan, consulting our team on the best strategy to take our product overseas, and scouting for potential leads and partners. What was the team composition? We worked with Vito personally, who was the head of all operations at the time. Vito oversaw all aspects of Indoorgo’s development, and was our main point of contact for negotiations with other business partners. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We started onboarding with Martal on January 2011, completing the process within 10 days. How effective was the workflow between your team and theirs? Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing tech. What did you find most impressive about this company? We were able to raise investment with the business and marketing collateral crafted by Martal’s team and get first feedback from industry users. Are there any areas for improvement? Martal has helped us grow as a company, and we attribute many of our successes to them. We do not have improvements to suggest as we are very satisfied with their service. --- #### Business Development & Marketing for Computer Software Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. 2018 - Ongoing **Project Summary**: Martal Group works to obtain new business through ongoing marketing campaigns. After creating an ROI calculator, they've continued to nurture leads and create demos for prospective partners/customers. **Review Rating**: 5.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing & Sales, Incentives Solutions - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Aug 18, 2019 **Feedback Summary**: Their services have helped acquire new business partners. Martal Group has proven capable of quickly learning new products to market them in the tech world. They hold biweekly meetings to keep on track, discussing all lead opportunities. ""They have very good experience in market penetration." " **BACKGROUND** Please describe your company and your position there. I'm the marketing director of Incentives Solutions. Incentives Solutions is a leading vendor of cloud based Sales Performance Management platform- JOOPY. JOOPY helps organizations to GROW their business, SIMPLIFY their commission operations processes and gain better CONTROL over their commission payments budget. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hire MARTAL group for business development in NA What were your goals for this project? Gainning new business partners and new customers **SOLUTION** How did you select this vendor? We had a previous good working relations with MARTAL CEO Describe the project in detail. Project include: Market and product learning by MARTAL group ROI calculator creation On-going: Marketing campaigns New leads nerturing Demos and F2F meetings with customers and partners What was the team composition? MARTAL CEO andsales person **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? New business partners acquistion How effective was the workflow between your team and theirs? Very good and effective. Bi weekly conversations are scheduled between our team and MARTAL group. All open leads and opportunities are discussed What did you find most impressive about this company? MARTAL group is very flexible and has the expertsie to learn new products, markets, and technology domain. They have very good experience in market penetration. Are there any areas for improvement? We are very pleased from their work --- #### Advertising & Marketing Services for Emergency Services Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Martal Group supports sales processes through each step of the funnel. They source clients and engage with leads through personalized sales campaigns, including phone calls and emails.  **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Chief Marketing Officer, Emergency Services Company - Industry: Information technology - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 19, 2019 **Feedback Summary**: The vendor has produced positive performance metrics after one month. In addition to lead generation, Martal Group edits marketing material, defines a go-to-market strategy, and helps stakeholders find a product-market fit. They maintain professional, client-oriented communication.  ""They have been transparent, amicable, and friendly." " **BACKGROUND** Please describe your company and your position there. Our company is a simple panic button and mobile messaging system that pinpoints the user´s location and send notifications for help. I am the current CMO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal for their lead generation services in the US. We are targeting hospitality and ride hailing markets and hired Martal´s fractional sales team to create initial prospects pipeline. Within the first month Martal team created a new set of Marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product. What were your goals for this project? Generating leads in the US, signing pilot deals with companies in North America across a variety of verticals. **SOLUTION** How did you select this vendor? Investor recommendation. Describe the scope of their work in detail. Martal´s team helps to build our sales process and run it through every step of the sales funnel. Fractional VP´s send emails and call prospects to engage them through personalized sales campaigns. What was the team composition? Fractional VP of Sales - Martal provided a Part-Time VP of Sales, enabling top-tier professional sales experience. VP Sales assists our team in product market fit, tweaking our marketing collateral, developing a go to market strategy that reaps results. Fractional Account Based Marketing Manager - fractional Account Based Marketing Manager engages our prospects via cold calls only and achieves results through personalized sales campaign cycles. Fractional Marketing Manager - Our fractional marketing manager researches our prospect behavior, develops decision maker profiles, monitors customer intent on a weekly basis and creates prospect lists. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Good performance within one month of signing our contract with Martal; the sales funnel was 2,500 emails sent, 190 opened, 40 prospects responded, 6 qualified leads, 2 demo calls professionally handled by the team. How effective was the workflow between your team and theirs? Very effective, professional, collaborative. What did you find most impressive about this company? Communication excellent, customer-oriented, and fun to work with, identified a lot with our product and company. They have been transparent, amicable, and friendly. Overall very professional and good vibes between us. Are there any areas for improvement? So far nothing to complain about. --- #### Sales & Marketing Services for Manufacturing Startup **The Project** - Services: Call Center Services - Project size: $50,000 to $199,999 - Project length: July 2018 - Ongoing **Project Summary**: Martal Group supports marketing efforts by initiating campaigns and finding relevant contacts. They focus primarily on the US market and help find meaningful leads within the desired audience. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director, Materials Manufacturing Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 17, 2019 **Feedback Summary**: The engagement continues thanks to Martal Group’s support and ability to satisfy requirements, finding qualified leads and contacts. The collaboration benefits from their marketing expertise paired with technical insights. Customers can expect a dedicated partner, willing to learn and adapt. ""Martal Group is a great match for people initiating marketing efforts, especially in the US region." " **BACKGROUND** Introduce your business and what you do there. I’m a partner at a small startup and we work with nonmaterial-based products related to additive manufacturing. We aim to serve a wide range of technologies.   **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We wanted to initiate our marketing efforts in the US and address specific audiences to earn more leads. We also wanted to gain joint projects with US-based companies.   **SOLUTION** What was the scope of their involvement? Martal Group helps us with the processing and preparation of marketing tools geared toward US-based segments. After some time, we’ve focused our approach and their team supports our initiatives. They initiate the use of marketing tools and help start communication with relevant contacts. What is the team composition? We work directly with the owner of Martal Group and his sales manager. How did you come to work with Martal Group? We chose them based on their previous work experience. How much have you invested with them? We’ve spent between $60,000–$70,000 What is the status of this engagement? We began working together in July 2018. With every new product we launch, their team provides ongoing support marketing it to the right audience.   **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We measure their success based on the number of leads that turn into contact with relevant people. We continue working with them because of the impact they’ve had.    How did Martal Group perform from a project management standpoint? Although they emphasize their direction, we have to collaborate on the approach we feel works best. Their expertise mixed well with our technical skills, so our discussions are productive.    What did you find most impressive about them? Martal Group is a great match for people initiating marketing efforts, especially in the US region. They’re good at following up and pushing the work forward. We like they’re proactive and helpful. Are there any areas they could improve? In the beginning, it wasn’t as easy for them to be flexible. We needed them to work from our perspective in the technical field, so we got them to understand our needs. Now that everything is clearer, they’re able to cope with the work very well.   --- #### Product-Market Fit Identification for Media Company **The Project** - Services: Advertising - Project size: $50,000 to $199,999 - Project length: Sep. 2011 - Oct. 2012 **Project Summary**: Martal Group presented services to sales representatives in the telecommunications industry with the aim of forging partnerships.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** General Manager, Netscreens Inc. - Industry: Media - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 12, 2019 **Feedback Summary**: Partnerships quickly led to the achievement of a product-market fit, and the solution seamlessly launched in North America and Latin America. A professional team, Martal Group maintained regular communication with stakeholders. The vendor has a dedicated, thorough workflow. ""Martal Group was very transparent about its processes." " **BACKGROUND** Please describe your company and your position there. I was the general manager at Netscreens Inc in 2012. The company is an over the top (OTT) platform for TV anywhere. I was the general manager in 2012. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Netscreens hired Martal Group to scout for a product-market fit in the North American and Latin American telecommunications industry. What were your goals for this project? We were aiming to have a product-market fit within a specific timeframe so we could ultimately go through with a product launch in North America and Latin America. **SOLUTION** How did you select this vendor? We found Martal Group through a reference from a colleague. Describe the scope of their work in detail. Martal Group was responsible for finding various telecommunications channel partnerships in the North American market. These partnerships would lead up to a product-market fit in the industry. What was the team composition? They are a small, but versatile team. Vito (Founder, Martal Group) acted as an ambassador for our company in negotiations with potential partners. He was responsible for relaying any information between Martal Group and Netscreens Inc. The vendor also provided several dedicated sales reps, and they presented our services to leads in the telecommunications industry. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were able to achieve a product-market fit in a short period of time. Our platform was successfully launched in North America and Latin America with little-to-no hardships. How effective was the workflow between your team and theirs? Martal Group was very transparent about its processes. The workflow was seamless, and communication between our two teams was constant and professional. What did you find most impressive about this company? Vito was quite knowledgeable about our product, and he was committed to acquiring a full grasp of the concepts behind our technology. Results were achieved very quickly, and Martal Group informed us about every step of the process. Are there any areas for improvement? We had no unpleasant experiences with Martal Group. --- #### Lead Generation for Software Firm **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Mar. 2019 - Ongoing **Project Summary**: Martal Group offers lead generation services to a location-based software company. The team provides shortlists for mailing campaigns and schedules demo calls with potential customers. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Vice President of Sales & Partner Management, Favendo GmbH - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 4, 2019 **Feedback Summary**: Martal Group engaged with a high volume of clients within a short period. Their straightforward communication and consistent availability have made for a seamless partnership. Customers can expect an accommodating and dedicated team. ""Vito (Founder, Martal Group) and his team effectively communicate results with us." " **BACKGROUND** Please describe your company and your position there. Favendo offers real-time indoor location tracking for a multitude of industries. I am the current VP of Sales at Favendo. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Favendo hired Martal for their lead generation services. We were looking to expand our operations into the North American market. What were your goals for this project? We wanted to create deals with companies in North America to encourage the use of our navigation services across a variety of verticals. **SOLUTION** How did you select this vendor? We found Martal through an investor referral. Describe the scope of their work in detail. Martal engages in lead generation cycles that consist of creating customized shortlists for mailing campaigns, monitoring engagement, and targeting engaged prospects with the end goal of scheduling a demo call. Martal also leads demo calls with potential leads that occasionally lead to us signing channel partnerships. What was the team composition? Martal has a dedicated sales development representative as well as a fractional VP of sales that use a variety of tools and strategies to facilitate lead conversion. The team is led by Vito (Founder, Martal Group), who is responsible for all operations in the company and was the point of contact for us. Vito personally deals with the sales cycle and sourcing contracts for Favendo. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Martal was able to source multiple clients for our business within a short timeframe. We saw good performance within two weeks of signing our contract with Martal. Within those first two weeks, Martal engaged 15 corporate clients, qualified 10 leads, and booked three discovery meetings that were professionally handled by Vito. How effective was the workflow between your team and theirs? Vito and his team effectively communicate results with us. Our fractional sales development representative is readily available for conversations with our team and prepared to tailor his services to our needs. What did you find most impressive about this company? We saw quick turnaround and tangible results within weeks of beginning to work with Martal. We are very satisfied with their performance and commend their dedication to familiarizing themselves with our technology. Are there any areas for improvement? I’ve found little-to-no areas for improvement. --- #### Lead Generation Marketing Partnership for SaaS **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Sep. - Dec. 2017 **Project Summary**: Martal Group did lead generation in a marketing partnership. They ran multiple sales cycles and created targeted campaigns. They also delivered blogs and whitepapers for SEO purposes. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** CTO, AppScope Software Ltd - Industry: Information technology - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — May 28, 2019 **Feedback Summary**: Their involvement has helped turn leads into prospects due to the improved fit between product and market. Martal Group is an effective communicator and their relevant expertise makes a difference. ""Their technical experience is on a professional level." " **BACKGROUND** Please describe your company and your position there. Appscope is a SaaS that monitors and optimizes mobile app responsiveness and stability. I used to serve as CTO. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired them for direct sales channels to North America, including outbound lead generation campaigns, account-based marketing, and media marketing for website traffic. What were your goals for this project? We wanted pilots with vendors in North America, increased awareness of our services, and foot-traffic to our website. **SOLUTION** How did you select this vendor? We discovered Vito (Founder, Martal Group) and his team through a referral by a colleague. Describe the scope of their work in detail. The project consisted of multiple sales cycles in which Vito and his team created segmented lists of potential prospects and engaged in multiple targeted campaigns. Interested prospects were provided introductory demo sessions with us, and qualified leads were converted into pilots. Martal also provided us with marketing media content (blogs, whitepapers, and more) in order to boost SEO targets for our website. What was the team composition? Vito is the head of operations, and oversaw all communications between us. His sales team members engaged in campaigning and cold-calling, in order to facilitate lead conversion. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We have received feedback from multiple prospects that contributed to a product-market fit. How effective was the workflow between your team and theirs? Their workflow was efficient, with daily communication via email and weekly sync calls to relay results. What did you find most impressive about this company? Their expert understanding of the technology behind our services made a difference. Their technical experience is on a professional level and was very useful when explaining our services to potential leads. Are there any areas for improvement? The effectiveness of the conversion process should be improved. Our conversion rates with them were fairly low. On the upside, they were rather flexible in incorporating updates to our marketing materials as we refined them every week by incorporating feedback from early prospects. --- #### Direct Marketing for Task Management Company **The Project** - Services: Market Research - Project size: Confidential - Project length: Jan. 2016 - Ongoing **Project Summary**: Helping a European company extend their reach in the U.S. market, Martal Group oversees direct marketing campaigns, works with clients to close contracts, and attends trade fairs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Task Management Company - Industry: Information technology - Review Type: Phone Interview - Verified **The Review** — Jan 8, 2019 **Feedback Summary**: The number of new clients, including large corporations, has increased and the relationships with the existing customers have improved. Working independently, Martal Group has met all needs, while their excellent communication skills helped them establish a seamless process. "“They understand our market and our product. We've been impressed with the pipeline they’ve developed … .” " **BACKGROUND** Introduce your business and what you do there. I'm the CEO of a task management company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? We're based in Germany, but most of our clients are located in the U.S. We were looking for a partner who could help us extend our reach to the U.S. market. **SOLUTION** What was the scope of their involvement? We defined the target customers that we thought would be the perfect match for our product, and it’s up to Martal Group to decide how to approach them. They oversee the whole sales and marketing process for us in the U.S. They attend trade fairs where they represent our company, create lead lists, and do cold calling. They also contact our clients and close contracts for us. What is the team composition? We mostly work with Vitaly (Founder, Martal Group), but he has a team that works on different tasks in the sales funnel. How did you come to work with Martal Group? We were referred to them by one of our investors. What is the status of this engagement? We started working with them in 2016 and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Martal Group is able to meet with our clients, so they help us operate in the U.S. market. We're definitely more connected to our existing customers in the U.S. and we’ve acquired new clients as well. How did Martal Group perform from a project management standpoint? We have weekly calls and they update us on the status of the project. We also use email, Skype, and video conferences to stay in touch. It's a good balance between us having control and them working independently. What did you find most impressive about them? They understand our market and our product. We've been impressed with the pipeline they’ve developed for us and with their ability to acquire multinational clients and large corporations in the U.S. Are there any areas they could improve? I can't think of anything. Do you have any advice for potential customers? First, have a clear idea of what you want to get out of the relationship. Then, build a partnership and let them take responsibility and make their own decisions. --- #### Marketing Strategy for a IT Company **The Project** - Services: Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Jan. 2015 - Jan. 2017 **Project Summary**: Martal Group helped a portfolio company grow its North American client base. They suggested marketing materials, targeted specific businesses, and acted as sales representatives at meetings. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Vidmind Inc - Industry: Information technology - Review Type: Phone Interview - Verified **The Review** — Jan 2, 2019 **Feedback Summary**: Thanks to Martal Group’s efforts, the market reach improved considerably. They engaged new partnerships and were very communicative and efficient. "“We would highly recommend them to other companies who hope to expand their business in North America.” " **BACKGROUND** Introduce your business and what you do there. I am the CEO and founder of a variety of IT companies that deal in different technologies and innovations, specifically related to blockchain. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group? One of my portfolio companies had a unique over-the-top solution. We had a foothold in the European market and wanted to penetrate the North American market. It was too expensive for us to market to clients directly, so we hired Martal Group to act as our representative. **SOLUTION** What was the scope of their involvement? They assisted with the whole marketing process, and their involvement included designing strategy, building marketing materials, and acting on our behalf at client meetings. We gave them all the necessary information about the product, the type of client we were looking for, and a goal for the number of new clients we hoped to reach. This niche is very narrow, so the list of potential clients is very specific. They targeted those clients, marketed our services to them, and made demonstrations to help move the project forward. What is the team composition? Their CEO was my main point of contact. They organized presentations and if the client had any particular questions, they could contact us directly. How did you come to work with Martal Group? The CEO of the company was originally from Israel, and I knew him personally. After he moved to Canada and started his business, I reached out to him to start this engagement. How much have you invested with them? We started working together around 2015 and collaborated for almost two years. They changed their model, and we decided not to continue the B2B service after that. What is the status of this engagement? We spent between $50,000-$100,000 on this partnership. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They found us several clients who used our services. We successfully reached thousands of clients and grew from zero clients in Canada and North America to four clients. In our industry, one client may take up to a year to cultivate, so the collaboration was a great success. How did Martal Group perform from a project management standpoint? We had weekly communication with them, and we got regular status reports after each meeting. We were fully aware of the status of each client, which was very helpful. We communicated through phone, email, and Skype. What did you find most impressive about them? We had a very good experience with them. We previously had bad experiences with external sales reps, but we were very satisfied with Martal Group’s results. We would highly recommend them to other companies who hope to expand their business in North America. Are there any areas they could improve? The company is doing well, and I don’t have any recommendations for improvements. Do you have any advice for potential customers? Be very precise with your demands, and tell them the messaging you want to deliver and they type of clients you’re looking for. The project’s efficiency and timeliness will depend on how much information you give them. --- #### Sales Outsourcing for Waste Mgmt & Recycling Services Co **The Project** - Services: Sales Outsourcing - Project size: Confidential - Project length: Nov. 2025 - Ongoing **Project Summary**: Martal Group provides outbound sales services for a waste management and recycling services company. The team reaches out to potential end clients via cold calling, email, and LinkedIn. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Member, Recycling Services Company - Industry: Supply Chain, Logistics, and Transport - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Mar 26, 2026 **Feedback Summary**: Martal Group has successfully set appointments for the client. The team delivers on time and is highly driven to bring results. The client communicates with Martal Group through virtual meetings, email, and messaging apps. Overall, the engagement has been successful. ""Martal Group's drive to bring results is impressive."" **BACKGROUND** Introduce your business and what you do there.A company that provides national waste and recycling services for residential and commercial properties. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group?We needed help obtaining more national accounts. **SOLUTION** What was the scope of their involvement?Martal Group provides outbound sales via email, LinkedIn, and cold calling to verticals we've picked that would need our services.What is the team composition?We work with 2–5 teammates from Martal Group.How did you come to work with Martal Group?We found them through an online search. We chose them over other options because they had high ratings.What is the status of this engagement?We started working with them in November 2025, and our engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Martal Group has set appointments for us.How did Martal Group perform from a project management standpoint?Martal Group delivers on time. We communicate via virtual meetings, emails, and messaging apps.What did you find most impressive about them?Martal Group's drive to bring results is impressive.Are there any areas they could improve?There's nothing we can come up for Martal Group to improve. --- #### B2B Lead Gen for Enterprise Revenue Mgmt Software Firm **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Feb. - Apr. 2025 **Project Summary**: Martal Group provided B2B lead generation services for an enterprise revenue management software firm. The team was responsible for email marketing, lead qualification, and appointment setting. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Dir of Customer Growth, Enterprise Revenue Mgmt Software Co - Industry: Information technology - Client size: 51-200 Employees - Review Type: Online Review **The Review** — Mar 18, 2026 **Feedback Summary**: Martal Group helped the client build a consistent top-of-funnel pipeline, generate multiple qualified sales conversations, and increase brand awareness among decision-makers. They also exceeded the client's lead quality expectations. Moreover, the team was organized, communicative, and proactive. ""They also brought valuable insight into outbound best practices."" **BACKGROUND** Please describe your company and position. I am the Director of Customer Growth of an enterprise revenue management software firm.Describe what your company does in a single sentence.Leading Enterprise Revenue Management Software provider **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate B2B LeadsQualify B2B LeadsSet B2B Appointments **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsClose to my geographic locationPricing fit our budgetHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.B2B lead generationB2B appointment settingB2B lead qualification **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program.Describe their project management. Did they deliver items on time? How did they respond to your needs?Martal’s team was organized, communicative, and proactive throughout the engagement. They provided a clear onboarding process, set expectations early, and delivered regular updates. Any time we had questions, needed adjustments, or wanted to test new messaging, they were quick to respond and took action without delay. We appreciated their flexibility and willingness to collaborate as priorities evolved.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement.Are there any areas for improvement or something Martal Group could have done differently?There’s always room for refinement, and in our case, perhaps earlier testing of messaging variants might have helped us optimize a little faster. That said, Martal was highly responsive to performance data and made changes quickly once we saw where adjustments were needed. We would have liked even more visibility into certain campaign metrics earlier on, but they addressed that with added transparency as the project progressed. --- #### Lead Generation for IT Company **The Project** - Services: Call Center Services, Email Marketing, Social Media Marketing - Project size: Confidential - Project length: Oct. 2025 - Ongoing **Project Summary**: Martal Group provides lead generation services for an IT company. The team uses LinkedIn, email campaigns, and cold calling to qualify leads and schedule sales demo appointments. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Precision Motion Health - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 12, 2026 **Feedback Summary**: Martal Group has set sales appointments and provided leads that are a good fit for the client's target market. The team has also helped the client gain more exposure and learn about their sales cycle. Martal Group's ability to reach people and have sales conversations is impressive. ""The leads provided by Martal Group are a good fit for our target market."" **BACKGROUND** Introduce your business and what you do there.I'm the CEO of Precision Motion Health, an IT company. We provide objective, data-driven functional muscle assessments that help employers and insurers make faster, evidence-based decisions about injury risk, claims, and return-to-work outcomes. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Martal Group?We needed help with outbound lead generation. **SOLUTION** What was the scope of their involvement?Martal Group uses LinkedIn, email campaigns, and cold calling to qualify leads and set appointments for sales demonstrations. The team has also created a shared Google Sheet with leads and the status of each lead.What is the team composition?We work with one teammate from Martal Group.How did you come to work with Martal Group?We found them through an online search. We chose them because their pricing fit our budget.What is the status of this engagement?We started working together in October 2025, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?Martal Group has set sales appointments for us. We also have more exposure and have learned about our sales cycle. For the most part, the leads provided by Martal Group are a good fit for our target market.How did Martal Group perform from a project management standpoint?They deliver on time. We communicate through virtual meetings.What did you find most impressive about them?Martal Group's ability to reach people on the phone and have conversations that lead to sales appointments is impressive.Are there any areas they could improve?They could target larger companies. --- #### Sales Outsourcing & Lead Gen for Garment Printing Company **The Project** - Services: Sales Outsourcing - Project size: $50,000 to $199,999 - Project length: Apr. 2025 - Ongoing **Project Summary**: Martal Group provides sales outsourcing and lead generation services for a custom garment printing company. The team is in charge of appointment-setting to increase sales and build a sales funnel.  **Review Rating**: 3.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 4.0 **The Reviewer** Owner, The Plug T-Shirt Store - Industry: Retail - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Nov 13, 2025 **Feedback Summary**: Martal Group's efforts resulted in increased sales revenue for the client. The team has been on time with deliverables and communicated with the client through virtual meetings. Although the client would have liked to achieve quality sales at the start, they're impressed with Martal Group's efforts.  ""Their effort has been impressive."" **BACKGROUND** Please describe your company and position.I am the Owner of The Plug T-Shirt StoreDescribe what your company does in a single sentence.We custom print garments and items **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Increase sale for each storebuild a sales funnelbuild client list **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Company values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal did the lead generation and  appointment setting.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Sales RevenueDescribe their project management. Did they deliver items on time? How did they respond to your needs?Yes they were on time with deliverablesWhat was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?Their effort has been impressive.Are there any areas for improvement or something Martal Group could have done differently?Quality sales leads in the begining.  --- #### Sales Outreach for Real Estate CRM Firm **The Project** - Services: Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Apr. 2025 - Ongoing **Project Summary**: Martal Group provides sales outreach services for a real estate CRM firm. The team is responsible for scheduling bookings and providing updates and metrics of their outreach. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of Sales, Property Shell - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 6, 2025 **Feedback Summary**: Martal Group impresses the client with their culture, work ethic, and experience level. The team proactively provides updates via online meetings and sends all SQLs booked for a demo via direct message. Overall, the client believes the team was a great asset to work with. ""We believe they're a great asset to work with."" **BACKGROUND** Please describe your company and position.I am the Head of Sales of Property ShellDescribe what your company does in a single sentence.Real Estate new development CRM **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Outreach to USA **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal Group to do sales outreach on behalf of Property Shell to schedule bookings **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Weekly meetings - progress and strategizing. Martal Group have provided updates and metrics of their outreach.Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes. They have been proactive in providing updates through meetings and during the week and direct message for all SQLs booked for a demo.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The level of experience from the team, the work ethic and culture. We beleieve they're a great asset to work with.Are there any areas for improvement or something Martal Group could have done differently?Not at this moment. --- #### Lead Generation for Collaborative Robot Manufacturing Co **The Project** - Services: Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Oct. 2024 - Ongoing **Project Summary**: Martal Group provides lead generation services for a collaborative robot manufacturing company. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 4.5 **The Reviewer** General Manager, Collaborative Robot Manufacturing Co - Industry: Manufacturing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 17, 2025 **Feedback Summary**: Martal Group has helped the client see success in their SQLs. The team facilitates weekly online meetings and ensures quick iterations. ""We're impressed with their quick iterations."" **BACKGROUND** Please describe your company and position.I am the General Manager of a collaborative robot manufacturing company.Describe what your company does in a single sentence.Collaborative Robot Manufacturing **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Lead Generation **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Great culture fitHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.lead generation **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?SQLDescribe their project management. Did they deliver items on time? How did they respond to your needs?Weekly meetingWhat was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?We're impressed with their quick iterations.Are there any areas for improvement or something Martal Group could have done differently?n/a --- #### Lead Generation for Fitness Studio **The Project** - Services: Email Marketing, Other Digital Marketing - Project size: Less than $10,000 - Project length: Oct. - Dec. 2024 **Project Summary**: Martal Group provided lead generation services for a fitness studio. The scope included inbound marketing, outbound sales, B2B lead generation, CRM integration, and reporting. **Review Rating**: 3.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Manager, Fitness Studio - Industry: Fitness - Client size: 501-1,000 Employees - Review Type: Online Review **The Review** — Feb 28, 2025 **Feedback Summary**: Thanks to Martal Group, the client achieved full CRM adoption within the first month of implementation. The team demonstrated a strong commitment to delivering on time and met all key milestones within the specified timelines. The project plan was broken down into manageable tasks and deadlines. ""Martal Group demonstrated a strong commitment to delivering on time."" **BACKGROUND** Please describe your company and position.I am the Manager of Fitness studioDescribe what your company does in a single sentence.Martal Group doesn’t just offer advice; they take action and follow through to ensure that goals are met. They provided regular updates, and it was clear they were always focused on helping us succeed **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Lead Generation **SOLUTION** How did you find Martal Group?Clutch SiteWhy did you select Martal Group over others?High ratingsPricing fit our budgetGood value for costHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables. The project aims to enhance sales performance, generate high-quality leads, and create strategies for effective market outreach and customer engagement. This project includes services such as inbound marketing, outbound sales, B2B lead generation, CRM integration, and reporting. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The client achieved full CRM adoption within the first month of implementation, allowing better tracking and transparency of sales activities.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project plan was broken down into manageable tasks and deadlines, with regular check-ins to ensure that everyone was on track. This helped ensure the project was delivered efficiently and within scope.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?Martal Group demonstrated a strong commitment to delivering on time. All key milestones, from lead generation strategy development to the integration of CRM systems, were met within the specified timelines.Are there any areas for improvement or something Martal Group could have done differently? A more structured onboarding session, which could include detailed questionnaires, a deeper dive into the client's past experiences with sales and lead generation. --- #### Lead Generation for IT Services Company **The Project** - Services: Call Center Services, Email Marketing - Project size: $10,000 to $49,999 - Project length: Jan. 2024 - Jan. 2025 **Project Summary**: Martal Group provided email marketing and fractional BDR services for an IT services company. The goal was to generate leads, improve the sales pipeline, and increase sales. **Review Rating**: 2.0 - Quality: 2.0 - Schedule: 4.0 - Cost: 1.0 - Willing to Refer: 2.0 **The Reviewer** Partner, Model Technology - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 25, 2025 **Feedback Summary**: Martal Group's efforts resulted in a spreadsheet of MQLs populated with potential appointments. However, no appointments were scheduled. Martal Group failed to provide tangible steps to resolve the lack of results. Overall, the client was disappointed with the engagement. ""No appointments were scheduled."" **BACKGROUND** Please describe your company and position.I am the Partner of Model TechnologyDescribe what your company does in a single sentence.Co-Managed M365 IT Managed Services  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?lead generationimprove pipelineincrease sales **SOLUTION** How did you find Martal Group?Online SearchClutch SiteWhy did you select Martal Group over others?High ratingsPricing fit our budgetHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.90 day email marketing and fractional BDR services **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?A spreadsheet of MQL's was populated with "potential appointments" Describe their project management. Did they deliver items on time? How did they respond to your needs?in 90 days no appointments were scheduled - managment was engaged and concerns were shared and no tangible steps were taken to address the lack of results. What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?the pre-sales processAre there any areas for improvement or something Martal Group could have done differently?compassion or empathy for a dissapointed customer would have be nice --- #### Call Center Services for Consulting Co **The Project** - Services: Call Center Services, Sales Outsourcing - Project size: Confidential - Project length: Mar. 2022 - Dec. 2024 **Project Summary**: Martal Group provided call center services for a consulting company. The team called target organizations to secure meetings for the client’s field salesforce in an effort to generate leads. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Consultant, Contextual Strategy Group - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Dec 16, 2024 **Feedback Summary**: Martal Group successfully helped the client set appointments and meetings. The team was responsive to the client’s needs, met all deadlines, and understood the client's mission. Ultimately, the service provider's remarkable creativity, friendliness, and consistency led to a fruitful collaboration. ""We were 100% satisfied."" **BACKGROUND** Please describe your company and position.I am the Senior Consultant of Contextual Strategy GroupDescribe what your company does in a single sentence.Consulting company in the call center/lead generation space. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generated Leads for a field salesforce. **SOLUTION** How did you find Martal Group?ReferralWhy did you select Martal Group over others?High ratingsClose to my geographic locationGreat culture fitCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal colld called into target organizations to secure a meeting for a field salesforce **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Appointment/Meetings setDescribe their project management. Did they deliver items on time? How did they respond to your needs?They were very responsive to our needs.  They were able to meet all deadlines and responded to all our needs.What was your primary form of communication with Martal Group?In-Person MeetingVirtual MeetingWhat did you find most impressive or unique about this company?Very talented people on the frontline.  They understood our mission and our rather complicated services.  They were creative, friendly, on the ball and consistent.  There was 0% turnover and the team became an extension of internal staff seamlessly.Are there any areas for improvement or something Martal Group could have done differently?We were 100% satisfied. --- #### Sales Outsourcing & Email Marketing for E-Commerce Dev Co **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: June 2024 - Ongoing **Project Summary**: Martal Group provides email marketing and sales outsourcing services for an e-commerce development company. Martal Group helps the client's sales leadership team understand insights and increase productivity. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Bighorn Web Solutions LLC - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Aug 14, 2024 **Feedback Summary**: Martal Group has helped the client book meetings and engage with prospective clients. The team has experienced professionals and knows what they're doing. Martal Group is proactive and engaged with the client, delivers work on time, and communicates via email and virtual meetings. ""I'm impressed by Martal Group's clearly experienced professionals that know what they're doing."" **BACKGROUND** Please describe your company and position.I am the CEO of Bighorn Web Solutions LLCDescribe what your company does in a single sentence.Ecommerce web development  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Increased appointmentsIncreased booked projectsAccount based marketing rollout and support **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsPricing fit our budgetHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Management and coordination of the sales teamsManaging weekly goals, quota setting and reporting processesHelping the Company’s sales leadership teams understand insights into lead generation performanceIncreasing productivity of the Sales Development teams by creating repeatable best practices and sales processes.Creatively finding new ways to improve the lead generation and sales practicesResearch prospect behavior, develop decision maker profiles, monitor customer intent on a weekly basis and create compelling prospect listsSend emails and call prospects to engage them through personalized sales campaigns **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or successBooked meetings and engagement from prospective clients. Describe their project management. Did they deliver items on time? How did they respond to your needs?They were proactive and engaged, delivering on time throughout the project. What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I'm impressed by Martal Group's clearly experienced professionals that know what they're doing. Are there any areas for improvement or something Martal Group could have done differently?I don't think so, I threw a lot at them and they organized and handled it well to ensure maximum results.  --- #### Call Center & Sales Outsourcing for Manufacturing Company **The Project** - Services: Call Center Services, Sales Outsourcing - Project size: Confidential - Project length: Jan. - July 2024 **Project Summary**: A manufacturing company hired Martal Group to provide call center and sales outsourcing services. The team was responsible for scheduling meetings with leads via calls and emails. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 4.5 - Cost: 3.0 - Willing to Refer: 3.5 **The Reviewer** General Manager, Manufacturing Company - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Aug 1, 2024 **Feedback Summary**: Martal Group's efforts increased email open rates, calls, and meetings. The team was responsive and met expectations initially, although meetings reduced as the year progressed. The team's starting email open rate was impressive. They communicated via virtual meetings, emails, and messages. ""The team started with 1–2 appointments a week, then it tapered off."" **BACKGROUND** Please describe your company and position.I am the General Manager of a manufacturing company Describe what your company does in a single sentence.Rapid Prototyping and Manufacturing services **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Outbound sales effort for leads and meetings projects **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsPricing fit our budgetHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Emails, Calls scheduling appointments **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?email open rates, calls and meetingsDescribe their project management. Did they deliver items on time? How did they respond to your needs?Yes for the most part. As the year went on it got tougher to get meetingsWhat was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Good email open rate, the team started with 1–2 appointments a week, then it tapered offAre there any areas for improvement or something Martal Group could have done differently?More meetings over the past 3-4 months --- #### Sales Outsourcing for Reforestation Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: $50,000 to $199,999 - Project length: Jan. 2023 - Apr. 2024 **Project Summary**: Martal Group provided sales outsourcing services for a deforestation company.  The team was in charge of executing lead-generation campaigns via email.  **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Account Executive, Reforestation Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Apr 18, 2024 **Feedback Summary**: To the client's delight, Martal Group managed to exceed their lead quota. The team ensured a seamless workflow by always respecting deadlines and being responsive to the client's needs. Also, their transparent approach and communication skills stood out. ""We were impressed with their transparency and great communication."" **BACKGROUND** Please describe your company and position.I am the Account ExecutiveDescribe what your company does in a single sentence.We merge UAV (unmanned aerial vehicle) technology, automation, and ecological science to reforest post-wildfire areas on a global scale. With increased speed, access, and safety, our automated drone reforestation technology is built to respond to the urgent needs of the global climate crisis. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Outbound sales lead generation **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.They booked a quota of SQL's for our sales team monthly. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?They hit or exceeded their quota of SQL's they need to provide to us.Describe their project management. Did they deliver items on time? How did they respond to your needs?Great and professional communication - always on time and responsive.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?We were impressed with their transparency and great communication.Are there any areas for improvement or something Martal Group could have done differently?CRM integration could have been better. --- #### Lead Generation & Email Mktg for SaaS Sales Research Co **The Project** - Services: Conversion Optimization, Email Marketing - Project size: Less than $10,000 - Project length: Jan. - Mar. 2024 **Project Summary**: Martal Group provided lead generation services for a SaaS sales research company. Their work included email marketing campaigns targeted at senior executives of companies within specific industries and sizes. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** CEO, SaaS Sales Research Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 13, 2024 **Feedback Summary**: Martal Group's work ultimately resulted in email leads and more visitors to the client's website. Martal Group was highly responsive, professional, and knowledgeable. They communicated via virtual meetings, emails, and messages. ""The person assigned was highly professional and knowledgeable."" **BACKGROUND** Please describe your company and position. I am the CEO of a research company Describe what your company does in a single sentence.Saas for sales growth research **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Lead Generation **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsPricing fit our budgetGreat culture fitHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.E-mail campaigns to senior executives in our targeted industries and size. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Generate visitors to our site and email leadsDescribe their project management. Did they deliver items on time? How did they respond to your needs?This was a self-managed project (1 person). They were responsive.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The person assigned was highly professional and knowledgeable.Are there any areas for improvement or something Martal Group could have done differently?Would have like to see more data measurements but it was provided verbally enough to be sufficient. --- #### Lead Generation Services for EV Charging Stations Company **The Project** - Services: Demand Generation Marketing, Email Marketing, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Oct. 2023 - Feb. 2024 **Project Summary**: Martal Group provided lead generation for an EV charging stations company through email marketing and sales outsourcing. The team handled email warmup and did omnichannel outreach for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Executive, NovaCHARGE - Industry: Automotive - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 27, 2024 **Feedback Summary**: Martal Group delivered market-qualified leads and sales-qualified leads as promised, generating quality meetings with high-level executives of recognizable companies. Martal Group excelled at project management and was responsive to the client via virtual meetings, emails, and messages.  ""They performed as advertised, and the quality engagements they achieved were excellent."" **BACKGROUND** Please describe your company and position.I am an executive at NovaCHARGEDescribe what your company does in a single sentence.Commercial EV charging stations, hardware, soffware, cloud network. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Sales Qualified LeadsMarketing Qualified LeadsGrow brand **SOLUTION** How did you find Martal Group?Online SearchClutch SiteWhy did you select Martal Group over others?High ratingsPricing fit our budgetGood value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal did a super job with our campaign. They had a great team on our account, including salespeople who had EV charging experience. We learned a few things about warming emails, and omnichannel outreach. The metrics were solid and everything was as presented and advertised. I would definitely recommend their services. We looked at about 5-6 different vendors in this space and Martal was very very good. We were with them for 5 months and ultimately decided to bring it back in house. Wouldn't hesitate to recommend them. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?MQL and SQL as advertised for our targets. Good quality meetings with high level executives. Several meetings booked with large recognizable companies.Describe their project management. Did they deliver items on time? How did they respond to your needs?Project management was excellent. Always very responsive.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They performed as advertised, and the quality engagements they achieved were excellent.Are there any areas for improvement or something Martal Group could have done differently?nothing comes to mind. --- #### Outreach Marketing & Appointment Setting for Water Tech Firm **The Project** - Services: Call Center Services, Sales Outsourcing - Project size: $10,000 to $49,999 - Project length: Nov. 2023 - Jan. 2024 **Project Summary**: Martal Group provided a water technology company with outreach marketing and appointment setting services. They reached out to water utility companies in the USA and booked meetings. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Department Manager, Olea Edge Analytics - Industry: Utilities - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jan 29, 2024 **Feedback Summary**: Martal Group helped the client book 3-5 meetings per month. Their team was responsive, well-organized, and quick to get started. They also communicated well through email, messaging apps, and virtual meetings. ""They were well-organized and quick to get started."" **BACKGROUND** Please describe your company and position.I am the Department Manager of Olea Edge AnalyticsDescribe what your company does in a single sentence.Water technology for water utilities, helping them reduce water loss. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate meetingsCreate opportunitiesMarket the technology **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?High ratingsPricing fit our budgetCompany values alignedHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Complete outreach to USA water utilities and book meetings. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?3-5 meetings booked per monthDescribe their project management. Did they deliver items on time? How did they respond to your needs?Very responsiveWhat was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They were well-organized and quick to get started.Are there any areas for improvement or something Martal Group could have done differently?Executed well, but unfortunately, did not book enough meetings. --- #### Marketing Strategy for Link Building Agency **The Project** - Services: Marketing Strategy, Other Digital Marketing - Project size: Less than $10,000 - Project length: Apr. - Aug. 2023 **Project Summary**: Martal Group worked on several marketing projects for a link building agency. The goal was to generate more traffic, improve visibility, and lift brand awareness through content publication. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO & Co-Founder, Gopeak.io - Industry: Advertising & marketing - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Nov 22, 2023 **Feedback Summary**: Martal Group's services positively impacted the client's online presence, authority, and traffic. They were efficient, quick, and communicative via email. The team's streamlined process for content marketing and flexibility in accommodating needs were noteworthy. ""Their team was quick and efficient."" **BACKGROUND** Please describe your company and position.I am the CEO & Co-founder of Gopeak.ioDescribe what your company does in a single sentence.We’ve partnered with Martal Group on several marketing projects focused on lifting brand awareness through content publication. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate more trafficImprove online visibility **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Company values alignHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.We’ve partnered with Martal Group on several marketing projects focused on lifting brand awareness through content publication. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Each project has positively impacted our online presence, authority, and traffic.Describe their project management. Did they deliver items on time? How did they respond to your needs?Their team was quick and efficient. They have a streamlined process for content marketing, resulting in a quick turnaround on every project. Their flexibility in accommodating our needs has been the icing on the cake.What was your primary form of communication with Martal Group?Email or Messaging AppWhat did you find most impressive or unique about this company?“Developing long-term relationships” isn’t just a buzzword to the people at Martal. It’s a part of their culture. It’s built into the way they communicate as well as the way they collaborate on projects.Are there any areas for improvement or something Martal Group could have done differently?No. Any questions or concerns we’ve had have always been addressed on the spot. --- #### Marketing Strategy Development for Digital Marketing Company **The Project** - Services: Marketing Strategy - Project size: Less than $10,000 - Project length: Oct. 2023 - Ongoing **Project Summary**: A digital marketing company has hired Martal Group to develop a marketing strategy. The team is tasked with helping the client generate more traffic, grow their online presence, and improve lead generation. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** SEO Head, Enzipe - Industry: Advertising & marketing - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Oct 25, 2023 **Feedback Summary**: Although the project has just started, Martal Group has already proved to be a great partner with consistently high-quality work. The team leads seamless project management without needing to be micromanaged. Their collaborativeness, openness to feedback, and lead-generation expertise stand out. ""They’re always ready to include our insights into the process."" **BACKGROUND** Please describe your company and position.I am the SEO Head of EnzipeDescribe what your company does in a single sentence.Our team of SEO and digital marketing experts helps people grow online. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Generate more trafficEstablish a sales pipelineImprove online visibilityBuild brand authority **SOLUTION** How did you find Martal Group?Online SearchWhy did you select Martal Group over others?Company values alignedHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.Our work with Martal Group started with a quick project to help us generate more brand awareness through their marketing strategies. We are building towards a more significant online presence so we can increase traffic and generate more leads, as well as open up more marketing channels to reach our target audience. Martal is already proving to be a great partner. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We’re still in the beginning stages of our partnership, but judging by the quality and consistency of their work, we believe we’ll be seeing an increase in opportunities flowing through our pipeline very soon.Describe their project management. Did they deliver items on time? How did they respond to your needs?It’s been a seamless process working with Martal. We’ve had partners in the past that we’ve had to micromanage, but their team is always on top of things.What was your primary form of communication with Martal Group?Email or Messaging AppWhat did you find most impressive or unique about this company?Martal prioritizes collaborative partnerships. They’re always ready to include our insights into the process. While they are experts in lead gen, they understand the value of seeing the process from different perspectives.Are there any areas for improvement or something Martal Group could have done differently?While we haven’t been working together for very long, first impressions are everything, and Martal's first impression has been stellar. --- #### Email Marketing for Marketing Services Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: Martal Group provides email marketing services for a marketing services company. The team is responsible for attracting qualified leads and has created a go-to-market message and communication cadence. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Sales, Marketing Services Company - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Oct 16, 2023 **Feedback Summary**: Martal Group consistently delivers at least two qualified meetings per week and has been consistent in delivering a strong flow of qualified leads. The team helps the client strategize on their email marketing messaging. Martal Group is clear with timelines and very responsive to the client's needs. ""They've done a great job, and we are very happy with their work."" **BACKGROUND** Please describe your company and position.I am the Managing Director, Sales of an marketing services companyDescribe what your company does in a single sentence.Our company provides marketing services for growth focused companies. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Prospect new opportunities **SOLUTION** How did you find Martal Group?ReferralWhy did you select Martal Group over others?High ratingsClose to my geographic locationGood value for costHow many teammates from Martal Group were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Martal was engaged to prospect new opportunities that require marketing services. They built out a list of potential contacts that are within an industry and category. Martal planned a go to market message and communication cadence. They set out to deliver 1-2 qualified appointments per week. They continue to deliver on this and are often over that quota. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We consistently receive at least 2 qualified meetings per week. This is difficult in our industry where many people are content with their current marketing services provider.Describe their project management. Did they deliver items on time? How did they respond to your needs?They're very responsive and are clear with timelines and what items that are required from us. They've helped us strategize on our own email marketing messaging.What was your primary form of communication with Martal Group?Virtual MeetingWhat did you find most impressive or unique about this company?They are consistent in their delivery. Many other B2B sales organizations fluctuate in their performance however the Martal group has been consistent in delivering a strong flow of well qualified leads.Are there any areas for improvement or something Martal Group could have done differently?They've done a great job, and we are very happy with their work. --- #### Digital Marketing for Social Media Management Platform **The Project** - Services: Business Consulting, Digital Strategy, Document Digitization & Management, Other Digital Marketing - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: Martal Group provides ongoing digital marketing services for a social media management platform. The client's goal is to increase their brand awareness and online visibility. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** PR Specialist, SocialBee - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 26, 2023 **Feedback Summary**: Since working with Martal Group, the client has seen improvements in terms of website traffic and engagement. The team follows a customer-oriented approach — they always prioritize the client's needs, responding to queries and requests quickly. They're also punctual, attentive, and dedicated. ""They are quick to respond and ensure all our requests are completed on time."" **BACKGROUND** Please describe your company and position.I am the PR Specialist of SocialBeeDescribe what your company does in a single sentence.Social media management. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish?Increase digital presenceBuild our brand awarenessNational exposure **SOLUTION** How did you find Martal Group?OtherWhy did you select Martal Group over others?Pricing fit our budgetGood value for costReferred to meHow many teammates from Martal Group were assigned to this project?1 EmployeeDescribe the scope of work in detail. Please include a summary of key deliverables.We partnered with Martal Group to increase our brand awareness and visibility online. By doing so, we gained exposure to authoritative websites, which helped drive visitor traffic and engagement to our site. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Engagement Growth Impressions GrowthDescribe their project management. Did they deliver items on time? How did they respond to your needs?They are quick to respond and ensure all our requests are completed on time, if not earlier than expected. We always feel like a top-priority client when working with the Martal team.What was your primary form of communication with Martal Group?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The people at Martal Group are what sets them apart. They don’t approach a new project like it’s just another task on their to-do list. Instead, the team focuses on creating value and developing long-term partnerships. It’s a refreshing change.Are there any areas for improvement or something Martal Group could have done differently?Nope. The Martal team is responsive, dedicated, and attentive. No need for improvement. --- #### Business Development for LED Lighting Company **The Project** - Services: Email Marketing, Sales Outsourcing - Project size: Confidential - Project length: May 2022 - Ongoing **Project Summary**: Martal Group helps an LED company with their prospecting and new business development. The project is a collaboration with the internal team. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Director of Business Development, Oberon Initiatives - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 20, 2023 **Feedback Summary**: The client is satisfied with Martal Group's services. They meet targets and are highly knowledgeable about sales. Further, they communicate effectively through meetings and emails. Customers can expect a professional and skilled team. ""The team members are professional and very knowledgeable."" **BACKGROUND** Please describe your company and position. I am the Director of Business Development of Oberon Initiatives Describe what your company does in a single sentence. LED Lighting **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Growth **SOLUTION** How did you find Martal Group? Other Why did you select Martal Group over others? High ratings What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Martal has helped us with our prospecting and new business development. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? 1 Describe their project management. Did they deliver items on time? How did they respond to your needs? Ryan and Josh at Martal are incredibly skilled and experienced and always meeting targets! What was your primary form of communication with Martal Group? Virtual Meeting Email or Messaging App What did you find most impressive or unique about this company? The team members are professional and very knowledgeable when it comes to sales. We are really excited about the opportunities in the future! Are there any areas for improvement or something Martal Group could have done differently? None. --- #### Lead Generation for Usability Testing Platform **The Project** - Services: Sales Outsourcing - Project size: $50,000 to $199,999 - Project length: Aug. 2022 - Ongoing **Project Summary**: Martal Group provides lead generation services for a usability testing platform. The team is responsible for identifying prospects, cold-calling qualified leads, and scheduling appointments, among others. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Loop11 - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Mar 15, 2023 **Feedback Summary**: With Martal Group's help, the client managed to secure appointments and new deals. The team's strong project management skills help ensure a seamless customer experience. Moreover, they work in an organized and efficient manner and communicate updates frequently. ""They're incredibly responsive to my needs and always available to address my questions and concerns."" **BACKGROUND** Please describe your company and position. I am the CEO of Loop11 Describe what your company does in a single sentence. Loop11 is a user experience platform helping UX, marketing and product teams make smarter design decisions. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Schedule product demos Close sales Increase sales and profits **SOLUTION** How did you find Martal Group? Online Search Why did you select Martal Group over others? Other What was the size of Martal Group’s team? 2-5 Employees Describe the scope of work in detail. Please include a summary of key deliverables. Identifying prospects Cold calling Qualifying leads Scheduling appointments Follow-up Closing sales Reporting and analytics **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Scheduled appointments Closed deals Describe their project management. Did they deliver items on time? How did they respond to your needs? I had a fantastic experience working with Martal Group! Their project management was top-notch and the consultants working on the project were brilliant. What was your primary form of communication with Martal Group? Virtual Meeting Email Messaging App What did you find most impressive or unique about this company? They're incredibly responsive to my needs and always available to address my questions and concerns. I had. I really appreciated how organized and efficient they were with their communication and project updates, which made it easy for me to stay on top of things. --- #### Recruitment Services for HR Consulting Firm **The Project** - Services: Recruiting - Project size: Confidential - Project length: Jan. 2022 - Ongoing **Project Summary**: Martal Group provides recruitment services for an HR consulting firm. The team is responsible for recruiting collaborative and creative talent to drive optimal client results. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** HR Consultant, Rethink HR Group - Industry: Other industries - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Mar 12, 2023 **Feedback Summary**: The Martal Group's team is set up for success by providing training and tools needed to execute consistently and successfully. They hold a very high standard of professionalism and can pivot easily to meet the client's needs. ""The level of collaboration and transparency within the team is very refreshing."" **BACKGROUND** Please describe your company and position. I am the HR Consultant of Rethink HR Group Describe what your company does in a single sentence. We are a HR Consulting Firm **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire Martal Group to accomplish? Recruitment **SOLUTION** How did you find Martal Group? Referral Why did you select Martal Group over others? High ratings, Great culture fit, Company values aligned What was your primary form of communication with Martal Group? Virtual Meeting, Email or Messaging App Describe the scope of work in detail. Please include a summary of key deliverables. Martal Group is focused on recruiting collaborative and creative talent to drive optimal client results. As a independent consultant recruiting for Martal Group, it is a pleasure supporting an organization that is always thinking outside the box in finding and retaining top talent. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success? Hiring top talent Describe their project management. Did they deliver items on time? How did they respond to your needs? Martal Group's primary goal is to ensure that their team is set up for success by providing the training and tools needed to execute consistently and successfully for their clients. They hold to a very high standard of professionalism and can pivot easily to meet their clients needs. What did you find most impressive or unique about this company? The level of collaboration and transparency within the team is very refreshing. Are there any areas for improvement or something {provider_name} could have done differently? N/A --- #### Lead Generation Services for Social Good Software Org **The Project** - Services: Call Center Services, Other Digital Marketing - Project size: Confidential - Project length: Aug. - Dec. 2022 **Project Summary**: Martal Group was hired by a social good software organization for lead generation services. Their work was heavily focused on LinkedIn campaigns to connect to prospects throughout Canada. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Director of Sales, Social Good Software Organization - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Dec 19, 2022 **Feedback Summary**: Martal Group helped the client achieve their desired goals for the project. They were collaborative, using different tools to optimize their workflow. Overall, the client was pleased with their resourcefulness in meeting demands. ""The service was fantastic."" **BACKGROUND** Please describe your company and your position there. We are a social good software organization. I sit as the Director of Sales, International. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group, and what were your goals?? Looking to connect to more people in the Canadian space. **SOLUTION** How did you select this vendor and what were the deciding factors? Interviewed numerous vendors. Chose this specific one due to their understanding of my needs. Describe the project in detail and walk through their service package, including any calling tools used. Calling and LinkedIn campaigning to prospects throughout Canada. Who did you work with and what was the feedback process like? Worked with a team. Feedback was through multiple channels. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the service? The service was fantastic. Measured outcomes can't be discussed here, but they achieved my desired goals for the project. Describe their project management style, including communication tools and timeliness. Collaborative, used multiple tools to achieve success. What did you find most impressive or unique about this company? Their ability to find my need, and then find prospects to meet that. Are there any areas for improvement or something they could have done differently? No. --- #### North America & LATAM Sales for Media Services Company **The Project** - Services: Advertising - Project size: $50,000 to $199,999 - Project length: Sep. 2017 - Oct. 2018 **Project Summary**: A media services company hired Martal Group to come up with a sales plan and expand their business in North America and LATAM. They helped the firm secure strategic partnerships in the aforementioned markets. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Manager, Nashville's Media Services - Industry: Media - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Jun 25, 2022 **Feedback Summary**: The company successfully launched in the LATAM market after finding a few resellers; they then launched in the US market. Martal Group's workflow was transparent, and their resources were communicative. They understood the core value of the firm's product and kept the client updated at all times. ""We were satisfied with their professional communication frequency and quality."" **BACKGROUND** Please describe your company and your position there. I am the marketing manager at Nashville's Media Services. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal to help us expand the business in North America and LATAM. We did not have the budget for a full-time sales team, so we had to hire a fractional team provided by Martal. **SOLUTION** How did you select this vendor? We were referred to Martal by one of our partners. Describe the scope of their work in detail. Martal was responsible for securing channel partnerships in the North American market, that would be able to provide professional services and deploy our product. What was the team composition? Martel Group is a scalable team with Edward as the head of operations. He also acted as the lead in negotiations with potential partners. Martal has two fractional sales reps, responsible for presenting our brand to channel partners. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We were able to find a few resellers and launched in LATAM first, while US sales followed after a few months of intensive negotiations. How effective was the workflow between your team and theirs? Martal’s sales team led by Noam was very transparent about the process, and we were satisfied with their professional communication frequency and quality. I would recommend paying attention to bringing all reps to the weekly calls. What did you find most impressive about this company? The team was quick to grasp the core value of the product and was committed to explain the added value to potential partners. Martal kept us updated during the process. Is there any area for improvement or anything that could have been done differently? We would recommend improving the reporting quality. --- #### Lead Generation Services for Software Dev Company **The Project** - Services: Other Digital Marketing - Project size: $10,000 to $49,999 - Project length: Oct. 2021 - Jan. 2022 **Project Summary**: Martal Group was hired by a software development firm to plan and run email campaigns, with the goal of generating 8–10 leads.  **Review Rating**: 1.0 - Quality: 0.5 - Schedule: 1.0 - Cost: 2.5 - Willing to Refer: 0.5 **The Reviewer** Director, Software Dev Company - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jun 7, 2022 **Feedback Summary**: Martal Group proved to be the wrong partner for this project — they failed to generate leads in a span of three months. What's more, they missed all deadlines and provided no transparency when communicating with the internal team. Overall, it was an unsuccessful partnership. This review contains the vendor's response.  ""We didn't get a single lead in this project."" **BACKGROUND** Please describe your company and your position there. We are a software development company and I am Director in the company **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group, and what were your goals? We hired Martal Group for lead generation. We were expecting around 8-10 good leads in this span **SOLUTION** How did you select this vendor and what were the deciding factors? we started with google research and a selected couple of vendors. Based on the discussion with sales team, we selected Martal Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. They were supoose to - Understand our offering, - Plan email campaign and - Generate leads for us How many resources from the vendor's team worked with you, and what were their positions? 3-4 **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? 8-10 leads to e generated How effective was the workflow between your team and theirs? I wont consider it effective as we didn't get a single lead in this project. What did you find most impressive or unique about this company? Their sales efforts Are there any areas for improvement or something they could have done differently? Focus on implementation, work strategically and be dynamic in terms of approach **Company Response** The vendor responded on June 10, 2022. Thank you for posting your honest feedback. At Martal, we set a high standard for our services, and we are sorry that the project did not meet your expectations. We understand that waiting for lead generation results can be frustrating. During the first three months of every partnership, our sales professionals develop and continuously optimize our clients’ outreach campaigns to define the best sales strategy for their unique offers. Unfortunately, building a sustainable and scalable pipeline in highly competitive markets such as outsourced software development in India can take longer without a significant differentiator. Because B2B lead generation varies greatly depending on the industry, target market, and audience, we cannot guarantee results. We care deeply about our customer relationships and are pained to hear that you had a less than optimal experience. However, we promise to strive to provide exceptional service for all of our clients.  --- #### Business Development Services for Content Production Company **The Project** - Services: Advertising, Business Consulting - Project size: $50,000 to $199,999 - Project length: Mar. 2022 - Ongoing **Project Summary**: Martal Group provides business development services to a content production company. They cultivate a list of names to reach out to, introduce the client's services via digital channels, and more.   **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Creative Director, Content Production Company - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 6, 2022 **Feedback Summary**: Martal Group has helped the client schedule meetings with blue-chip companies that present excellent opportunities for their business. The client admires how the frontend of the vendor's outreach and the backend of their prospecting strategy are more connected than those of their prior partners. ""The team is very engaged and responsive with us throughout each week."" **BACKGROUND** Please describe your company and your position there. I am a new business development lead for a Marketing Services and and content production company. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We offer high-end bespoke content solutions that require time and effort to estimate, scope and close. We wanted to grow our business, but with customers that have the potential to be long lasting partners, and needed a hands on human approach to prospecting and new business development. **SOLUTION** How did you select this firm and what were the deciding factors? We interviewed multiple vendors and felt that Martal provided the most strategic, hands on approach to prospecting and outreach. Describe the project in detail and walk through their service package. The team is responsible for cultivating a list of names to reach out to, introducing our services through digital channels, and generating introductory meetings with our creative and production specialists. How many resources from the vendor's team worked with you, and what were their positions? We have 3 main points of contact. **RESULTS & FEEDBACK** Can you share any outcomes from the engagement that demonstrate progress or success? We have had success in generating meetings with blue-chip companies who present excellent opportunities for our business. How effective was the workflow between your team and theirs? The team is very engaged and responsive with us throughout each week. What did you find most impressive or unique about this company? The front end of their outreach and the back end of their prospecting strategy are more connected than partners we've worked with in the past. Are there any areas for improvement or something they could have done differently? Not at this time. --- #### Outbound Marketing for Vending Machine Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: July 2021 - Ongoing **Project Summary**: Martal Group assists a vending machine company with their outbound marketing efforts through email and social media. The vendor studied their products, services, and ICPs. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Marketing, IVM inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Oct 15, 2021 **Feedback Summary**: Martal Group has brought six qualified leads for the client. They keep in touch almost every week for updates. Overall, the vendor remains professional, efficient, and highly effective. In fact, they have produced opportunities in a relatively short amount of time. ""They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time."" **BACKGROUND** Please describe your company and your position there. IVM simplifies supply distribution within companies by providing 24/7 smart vending solutions for critical tools employees need to be productive. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal Group to assist in our outbound marketing efforts through email and social media marketing as well as calls. **SOLUTION** How did you select this vendor? Compared reviews and then interviewed multiple companies Describe the scope of their work in detail. Over the last month, the Martal team has studied our products, services, and ICPs in order to curate lead lists, create copy, and develop a strategy. New campaigns are launched regularly and we meet weekly to go over progress and discuss past and upcoming appointments. What was the team composition? We have three people at Martal assisting our internal team. Grant oversees the process as the sales operation manager. Brennan and Alex are the account executives working on outbound sales development. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? It’s been just over a month and the team at Martal has sent us six qualified leads with some industry giants in our desired market. How effective was the workflow between your team and theirs? We stay in touch almost daily through email and WhatsApp to go over prospective clients. The team updates the list of MQLs and SQLs as they come in, and provides a progress report with KPIs every week. What did you find most impressive about this company? They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time. Is there any area for improvement or anything that could have been done differently? Nothing as of yet but our relationship is ongoing. --- #### Lead Generation for Digital Workplace Platform **The Project** - Services: Other IT Consulting and SI - Project size: Less than $10,000 - Project length: June 2021 - Ongoing **Project Summary**: Martal Group is tasked with providing marketing s upport for a digital workplace platform. The vendor provides email marketing and client acquisition processes.  **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** North American Partner Team, Valo Solutions - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Aug 31, 2021 **Feedback Summary**: Martal group has kept a spreadsheet to keep track of their progress, activity, and feedback. The partners meet every week to discuss and implement changes. The client commends them for their professionalism, attention to detail, attendance, and more. ""They provide professionalism, attention to detail, and the ability to provide progress and feedback in meetings."" **BACKGROUND** Please describe your company and your position there. Valo Solutions is a Microsoft ISV Partner that provides Intranet Solutions that scale into the enterprise for centralized and personalized communications. My role is North American Partner Team. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? Marketing exercise for awareness, Lead generation, and appointment setting. **SOLUTION** How did you select this vendor and what were the deciding factors? we searched for an end to end lead generation company with a provide methodology for prospecting Describe the project in detail and walk through the stages of the project. #1 sending emails and providing phone work as follow ups to setting appointment with a comprehensive qualified list of prospects. #2 follow up from Valo event that promoted appointments #3 methodical approach to client-facing and net-new partner awareness How many resources from the vendor's team worked with you, and what were their positions? 2 direct contacts to set up, manage, and follow up with emails/phone 1 supervisor to manage feedback, strategy, and direction best practices **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Martal team members kept a live spreadsheet of activity, feedback, and notes for tracking purposes. Once a lead agrees to a meeting, the Martal team connects for scheduling. In August we had 20 new meetings How effective was the workflow between your team and theirs? we met every week for analytics review, changes to email templates and scripts and discuss feedback, challenges, and ways to improve What did you find most impressive or unique about this company? They provide professionalism, attention to detail, and the ability to provide progress and feedback in meetings. Are there any areas for improvement or something they could have done differently? i believe more phone work is the key to success from a marketing exercise to show more ways to call to action --- #### Lead Generation for Digital Transformation Company **The Project** - Services: Advertising - Project size: $10,000 to $49,999 - Project length: Apr. 2021 - Ongoing **Project Summary**: Martal Group was hired by a digital transformation company to provide lead generation services. Their responsibilities include setting up email campaigns, implementing outreach strategies, and more. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Marketing Specialist, Exsis Digital Angels - Industry: Other industries - Client size: 201-500 Employees - Review Type: Online Review **The Review** — Jul 26, 2021 **Feedback Summary**: Equipped with ample field experience, Martal Group has been able to rapidly open meaningful opportunities for the client, generating 85 market-qualified leads so far. They employ a flexible and data-driven approach, allowing them to quickly make changes to their strategy based on the results. ""The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space."" **BACKGROUND** Please describe your company and your position there. Exsis excels at leading companies through digital transformations by providing the best solutions based on each companies’ individual needs including hiring IT talent, software development, cloud solutions, data analysis, BI consulting, and more. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire Martal Group? We hired Martal Group to provide outbound lead generation and customer onboarding services. **SOLUTION** How did you select this vendor? We select this company because Describe the scope of their work in detail. Every week, the Martal team generates lead lists, sets up email campaigns, and performs various outreach strategies through multiple channels such as LinkedIn and phone calls. We have a weekly meeting to go over the results, discuss the progress of leads in the pipeline, and make any necessary changes based on the data. What was the team composition? We have three people working with us from Martal Group. Michele H. and Jason A. are the sales executives who handle lead generation, outreach, and sales appointments. Then we have a sales operation manager, David R., to oversee the process. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We started with Martal at the beginning of April. After a little over a week of getting to know Exsis and developing the campaign, the sales team at Martal was ready to launch. We have since received five appointments and 85 market-qualified leads. How effective was the workflow between your team and theirs? We communicate through WhatsApp and email when a lead raises their hand for an appointment. Michele and Jason also meet with the prospective clients and manage the sales cycle to facilitate a partnership when possible. The workflow has been well-maintained. What did you find most impressive about this company? The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space. Is there any area for improvement or anything that could have been done differently? No, not at this time. --- ## Portfolio & Awards ### Project for Clickworker Martal is servicing Clickworker for over 5 years now, we have created > 150,000 qualified leads and generated over 1.2M$ in annual revenue.  ### Project for Spinbackup Spinbackup is a cloud cybersecurity and cloud-to-cloud backup solutions provider for SaaS data, and a vendor in the emerging API-based CASB (cloud access security broker) space.  Spinbackup hired Martal Group to grow and diversify our growing list of clients by using lead generation solutions.    Martal provided Spin sales representatives and a VP of sales and essentially acted as an on-demand sales partner. The team was responsible for gathering lists of contacts in industries that our team found desirable, creating outreach campaigns, and leading demo-calls with interested leads.  ### Project for Umbo Our sales team had the goal of sourcing clientele across various verticals for Umbo suite of video security products and widening our operations across the USA. Martal provided sales executives that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic. We started onboarding on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos. ### Project for Fullscreen Fullscreen Inc, Social Media Brand Management Service vendor, was using Martal Ter 1 service to create leads funnel, qualify them and book appointments. ### Project for OurCrowd Project for OurCrowd ### Project for Jedox Jedox Inc is a SaaS financial planning software vendor, using Martal Ter 1 service to create leads funnel, qualify them and book appointments. ### Project for Zoho CRM Project for Zoho CRM ### Project for Truphone Project for Truphone ### Project for Semasio Project for Semasio ### Project for MUUTA Martal Group has been assisting a healthcare AI company with growing their US customer base through outbound lead generation. They're also tasked with identifying and reporting campaign data. ### Project for Deephow Martal Group has sourced and booked appointments with 69 market-qualified leads and 19 sales-qualified leads, meeting the client's expectations during the pilot period. ### Project for Delta Cygni Labs Full client's feedback is here https://drive.google.com/drive/folders/1nb9wnQBCnirQ1PnsOcZfaAG_c30qu9d_ "Martal shared certain sales approaches, such as making fully customized messages to send out to potential customers and directly approaching people via Linkedin. If we were not working with Martal, we wouldn’t even have any US leads, to begin with. They are in the market, they know the language, and they are super quick and agile." ### Project for BDO Canada Martal Group sourced new tech vendors, coordinating with each to present their products to the in-house solutions team. These vendors would be vetted based on their ability to support third-party projects. ### Project for VisCo CG LLC Martal Group provides outbound sales services for a 3D visualization company. Their main responsibilities involve prospect research, cold- calling, and provide data-driven email campaigns. ### Project for Ordinal Science An AI company needed to generate leads through outbound sales strategies. They partnered with Martal Group in order to identify prospective clients that would have a need for their services. ### Project for Softline Martal Group introduced talented tech vendors to pitch product ideas to a global IT solutions provider's business development team. This helps the IT provider stay on the cutting edge of tech products. ### Project for Owlytics Managing lead generation efforts, Martal Group carried out a mass email campaign and conducted follow-up calls. After discovering leads, they passed them on to the internal sales team. ### Project for Weezmo Martal Group provided lead generation and customer account management for Weezmo. They oversaw the sales operations and assisted with sales strategy. Their team onboarded clients and attended conferences to scout for matches. ### Project for Incentives Solutions Incentives Solutions develops and delivers comprehensive sales performance measurement and incentive pay enabling systems that increase employee motivation and output, while significantly decreasing administrative inefficiencies and IT costs associated with compensation and incentive payouts.  Incentives employed Martal’s lead generation and account management services as part of our strategy to expand into North America.   Martal team have created a customized marketing campaign cycle in which their reps would reach out to a generated list of prospects via email campaigns and cold-calls, monitor engagement, and approach interested leads. Said leads would then be directed to a demo call led by a member of Martal’s team. After an initial call, interested leads proceed to sign a contract.  Their team was also tasked with creating various marketing materials including presentations, white-papers, and blog articles. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_lead_qualification_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_call_centers_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_sales_outsourcing_company_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_sales_outsourcing_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_lead_generation_company_2026.svg) ### Industry Recognitions - Top 50 Lead Generation Companies Worldwide - Top Lead Generation Services | G2 Grid Summer 2026 - Top Email Marketing Services | G2 Grid Summer 2026 - Top 30 BPO companies in Canada - 100 fastest growing companies in North America - Top 10 Lead Generation Companies for B2B Tech - 9 Best Lead Generation Companies for Small Busines - Top 10 lead generation solutions providers in US - Top 25 Lead Generation Companies of 2023 - Top 20 sales outsourcing companies to grow your sa - CANADA’S TOP GROWING COMPANIES 2022 - 6 Best Lead Generation Companies for SMB ## Key Clients - Bosch ## Packages ### Sales Outsourcing Packages Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/ | Feature | Small ($4,500/month) | Medium ($5,000/month) | Large ($6,195/month) | |---------|---------|---------|---------| | sales team | SOM and 2 Latam BDRs | SOM and 1 NA BDR | SOM and 2 NA BDRs | --- ## About the Team ### Our Story We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact. ### What Sets Us Apart - Onshore Sales Executives: At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region. - B2B Sales Experts: Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns. - Diverse Industry Experience: We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market. ### Quick Facts - 16 years in business ### Commonly Asked Questions **What kind of results can we realistically expect?** Results vary by market, offer, and sales cycle, but most engagements begin generating qualified leads within 30 days. Many clients use Martal to increase sales-qualified leads and shorten sales cycles by improving targeting, messaging, and early-stage conversations. We focus on pipeline quality, not just activity. **Who is Martal a good fit for?** Most of the companies that come to us are B2B teams that want outbound to actually work. Sometimes that means launching outbound for the first time. Other times it’s about expanding into a new market, adding pipeline faster, or taking pressure off an internal team. We usually start by supporting lead generation, but as companies grow, we often scale with them. That can mean deeper involvement in the sales process, including full-cycle sales and closing. We’ve been doing this long enough, across a wide range of B2B businesses, to adapt to different sales goals and grow alongside our clients. **What is your team’s process like for onboarding new clients?** Onboarding is structured, but it’s not heavy or drawn out. We start by clarifying your ICP, messaging, and goals, then align on how outbound should support your broader go-to-market strategy. From there, we build targeting, sequences, and workflows together. Most teams are fully live within two weeks, without a lot of lift from your internal team. **How do you approach outbound?** We don’t come in with a fixed playbook. Strategy is built around your market, buyers, and goals. We focus on who to target, why they would care, and how outbound should support your broader go-to-market strategy. Outreach is coordinated across email, LinkedIn, and phone, so each channel reinforces the others. We don’t treat channels in isolation. As data comes in, campaigns are continuously refined, making messaging, timing, and sequencing sharper over time. **What technology do you use, and how does AI support your outbound strategy?** At Martal, we use our proprietary AI SDR platform as the foundation of our coordinated omnichannel outbound process. The platform brings email, LinkedIn, and phone outreach together in one system, allowing campaigns to run as a single, connected motion rather than isolated channels. It also houses a large, continuously refreshed dataset, including 220M+ verified contacts and over 10M intent signals, which we use to identify ICPs and build highly targeted lead lists. From there, the platform supports our teams by optimizing performance across all channels. It analyzes real-time market feedback and helps adjust messaging based on what’s working. Our sales executives remain fully in control of targeting decisions, strategy, and final messaging. AI provides scale and signal. Our people provide judgment, context, and execution. ## Verification Premier Verified means Clutch independently confirmed Martal Group is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 104 verified client reviews averaging 4.8 stars. - Verified Client Reviews: 104 - Overall Review Rating: 4.8 Last Updated: 2026-08-03T08:58:57Z ### Business Entity - Business Entity Name: Martal Services & Consulting LTD. - Source: Canada's Business Registries - Jurisdiction of Formation: Canada - Date of Formation: August 1, 2009 - Status: Active - Last Updated: June 6, 2022 - ID: 002211829 ### Credit Report Results - International Credit Risk Assessment: Very Low Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (3) ### Oakville, Canada (Headquarters) - 2275 Upper Middle Rd E - Oakville, ON L6H 0C3 - Canada - 16 - 20 employees - Phone: 18885577769 ### San Francisco, CA - 100 Pine St #1250 - San Francisco, CA 94111 - United States - 41 - 49 employees - Phone: 18885577769 ### Uniondale, NY - 405 RXR Plaza - Uniondale, NY 11553 - United States - 6 - 9 employees - Phone: 18885577769 ## Connections - Michael Warren (Canalini Consulting Group) - Juan Hidalgo (Clutch) - Azmir Suljic (Galus) - Elicia Turner (ICUC) - Palak Uppal (KeyMouse IT) - Mahammad Nauman (Kijero LLC) - Linda Crivello (Lease a Bike United States) - Kayela Young (Martal Group) - Kris Davis (Martal Group) - Nupur Verma (Multi Concept India) - Mike Falls (SabertoothPro) - Subhan Alam (Set 2 Close | B Corp™) - Kalpana Arun (Sixty One Steps - Zoho Authorised Partner) - Rachael Feeney (Wrk) - GAUTAM PENDHARKAR (Zimetrics) ## Contact Martal Group [Send a message](https://clutch.co/profile/martal-group) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/martal-services-&-consulting-ltd-/) - [Facebook](https://www.facebook.com/martal.biz/) - [X](https://twitter.com/martal_group) - [Instagram](https://www.instagram.com/martal_group/)