Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.
Our Outbound System
Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our proprietary AI SDR platform, creating a system that adapts in real time to buyer behavior, intent signals, and performance data.
We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin producing qualified leads within 30 days.
What Sets Us Apart
Martal operates with experienced, onshore sales teams across North America, the EU, and LATAM. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies.
Services
B2B Lead Generation
Appointment Setting
Sales Outsourcing
Account-Based Marketing (ABM)
Cold Email, Cold Calling, and LinkedIn Outreach
An Agency B2B Companies Trust
Martal has been recognized across multiple platforms for performance and client satisfaction.
#1 Lead Generation Company on Clutch
#8 on Clutch’s Top 1000 Providers List for 2025
Top Lead Generation Company on G2
One of Canada’s Top Growing Companies by The Globe and Mail
Martal Group offers competitive pricing for lead generation services, providing good value for cost. Clients report spending between $5,000 to $60,000 on projects, often seeing rapid results in lead generation and appointment setting, with many satisfied with the quality of leads.
Martal Group is consistently praised for their proficiency in generating high-quality leads and managing sales processes. Clients highlight their ability to create effective outbound campaigns, nurture leads, and book qualified sales meetings, which contribute significantly to business growth.
High Conversion Rates from Leads
Martal Group's efforts often lead to high conversion rates from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs). Clients appreciate the quality of leads generated, which aligns well with their business needs and contributes to successful sales outcomes.
Impressive Industry Knowledge
Martal Group is recognized for their deep understanding of various industries, including technology, healthcare, and manufacturing. Their ability to quickly grasp complex concepts and tailor their approach to specific market needs is a significant advantage for clients.
Challenges with Initial Targeting
Some clients noted that the initial calibration of the ideal customer profile (ICP) took time to perfect. However, once the targeting was refined, Martal Group consistently delivered high-quality leads that aligned with client expectations.
Innovative and Forward-Thinking Approach
Martal Group is recognized for their innovative and forward-thinking approach to sales and marketing. Their ability to stay ahead of industry trends and implement new strategies is appreciated by clients seeking to maintain a competitive edge.
Successful Market Penetration
Clients report successful market penetration and expansion into new regions, particularly in North America, thanks to Martal Group's strategic lead generation efforts. Their campaigns have resulted in increased brand awareness and new business opportunities.
"The team members are professional and very knowledgeable."
Mar 20, 2023
Director of Business Development, Oberon Initiatives
Anonymous
Verified
Other industries
Stoughton, Massachusetts
11-50 Employees
Online Review
Verified
Martal Group helps an LED company with their prospecting and new business development. The project is a collaboration with the internal team.
The client is satisfied with Martal Group's services. They meet targets and are highly knowledgeable about sales. Further, they communicate effectively through meetings and emails. Customers can expect a professional and skilled team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Business Development of Oberon Initiatives
Describe what your company does in a single sentence.
LED Lighting
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Martal Group to accomplish?
Growth
SOLUTION
How did you find Martal Group?
Other
Why did you select Martal Group over others?
High ratings
What was the size of Martal Group’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Martal has helped us with our prospecting and new business development.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
1
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Ryan and Josh at Martal are incredibly skilled and experienced and always meeting targets!
What was your primary form of communication with Martal Group?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The team members are professional and very knowledgeable when it comes to sales. We are really excited about the opportunities in the future!
Are there any areas for improvement or something Martal Group could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Usability Testing Platform
Sales Outsourcing
$50,000 to $199,999
Aug. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They're incredibly responsive to my needs and always available to address my questions and concerns."
Mar 15, 2023
CEO, Loop11
Toby Biddle
Verified
Other industries
Melbourne, Australia
11-50 Employees
Online Review
Verified
Martal Group provides lead generation services for a usability testing platform. The team is responsible for identifying prospects, cold-calling qualified leads, and scheduling appointments, among others.
With Martal Group's help, the client managed to secure appointments and new deals. The team's strong project management skills help ensure a seamless customer experience. Moreover, they work in an organized and efficient manner and communicate updates frequently.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Loop11
Describe what your company does in a single sentence.
Loop11 is a user experience platform helping UX, marketing and product teams make smarter design decisions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Martal Group to accomplish?
Schedule product demos
Close sales
Increase sales and profits
SOLUTION
How did you find Martal Group?
Online Search
Why did you select Martal Group over others?
Other
What was the size of Martal Group’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Identifying prospects
Cold calling Qualifying leads
Scheduling appointments
Follow-up Closing sales
Reporting and analytics
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Scheduled appointments
Closed deals
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I had a fantastic experience working with Martal Group! Their project management was top-notch and the consultants working on the project were brilliant.
What was your primary form of communication with Martal Group?
Virtual Meeting
Email
Messaging App
What did you find most impressive or unique about this company?
They're incredibly responsive to my needs and always available to address my questions and concerns. I had. I really appreciated how organized and efficient they were with their communication and project updates, which made it easy for me to stay on top of things.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Recruitment Services for HR Consulting Firm
Recruiting
Confidential
Jan. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The level of collaboration and transparency within the team is very refreshing."
Mar 12, 2023
HR Consultant, Rethink HR Group
Chiara Affrunti
Verified
Other industries
Toronto, Ontario
1-10 Employees
Online Review
Verified
Martal Group provides recruitment services for an HR consulting firm. The team is responsible for recruiting collaborative and creative talent to drive optimal client results.
The Martal Group's team is set up for success by providing training and tools needed to execute consistently and successfully. They hold a very high standard of professionalism and can pivot easily to meet the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the HR Consultant of Rethink HR Group
Describe what your company does in a single sentence.
We are a HR Consulting Firm
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Martal Group to accomplish?
Recruitment
SOLUTION
How did you find Martal Group?
Referral
Why did you select Martal Group over others?
High ratings, Great culture fit, Company values aligned
What was your primary form of communication with Martal Group?
Virtual Meeting, Email or Messaging App
Describe the scope of work in detail. Please include a summary of key deliverables.
Martal Group is focused on recruiting collaborative and creative talent to drive optimal client results. As a independent consultant recruiting for Martal Group, it is a pleasure supporting an organization that is always thinking outside the box in finding and retaining top talent.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Hiring top talent
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Martal Group's primary goal is to ensure that their team is set up for success by providing the training and tools needed to execute consistently and successfully for their clients. They hold to a very high standard of professionalism and can pivot easily to meet their clients needs.
What did you find most impressive or unique about this company?
The level of collaboration and transparency within the team is very refreshing.
Are there any areas for improvement or something {provider_name} could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation Services for Social Good Software Org
Call Center ServicesOther Digital Marketing
Confidential
Aug. - Dec. 2022
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"The service was fantastic."
Dec 19, 2022
Director of Sales, Social Good Software Organization
Anonymous
Verified
Other industries
Ontario, Canada
1,001-5,000 Employees
Online Review
Verified
Martal Group was hired by a social good software organization for lead generation services. Their work was heavily focused on LinkedIn campaigns to connect to prospects throughout Canada.
Martal Group helped the client achieve their desired goals for the project. They were collaborative, using different tools to optimize their workflow. Overall, the client was pleased with their resourcefulness in meeting demands.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a social good software organization. I sit as the Director of Sales, International.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group, and what were your goals??
Looking to connect to more people in the Canadian space.
SOLUTION
How did you select this vendor and what were the deciding factors?
Interviewed numerous vendors. Chose this specific one due to their understanding of my needs.
Describe the project in detail and walk through their service package, including any calling tools used.
Calling and LinkedIn campaigning to prospects throughout Canada.
Who did you work with and what was the feedback process like?
Worked with a team. Feedback was through multiple channels.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the service?
The service was fantastic. Measured outcomes can't be discussed here, but they achieved my desired goals for the project.
Describe their project management style, including communication tools and timeliness.
Collaborative, used multiple tools to achieve success.
What did you find most impressive or unique about this company?
Their ability to find my need, and then find prospects to meet that.
Are there any areas for improvement or something they could have done differently?
No.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
North America & LATAM Sales for Media Services Company
Advertising
$50,000 to $199,999
Sep. 2017 - Oct. 2018
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were satisfied with their professional communication frequency and quality."
Jun 25, 2022
Marketing Manager, Nashville's Media Services
Caroline Glover
Media
Brentwood, Tennessee
11-50 Employees
Online Review
A media services company hired Martal Group to come up with a sales plan and expand their business in North America and LATAM. They helped the firm secure strategic partnerships in the aforementioned markets.
The company successfully launched in the LATAM market after finding a few resellers; they then launched in the US market. Martal Group's workflow was transparent, and their resources were communicative. They understood the core value of the firm's product and kept the client updated at all times.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the marketing manager at Nashville's Media Services.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal to help us expand the business in North America and LATAM. We did not have the budget for a full-time sales team, so we had to hire a fractional team provided by Martal.
SOLUTION
How did you select this vendor?
We were referred to Martal by one of our partners.
Describe the scope of their work in detail.
Martal was responsible for securing channel partnerships in the North American market, that would be able to provide professional services and deploy our product.
What was the team composition?
Martel Group is a scalable team with Edward as the head of operations. He also acted as the lead in negotiations with potential partners. Martal has two fractional sales reps, responsible for presenting our brand to channel partners.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were able to find a few resellers and launched in LATAM first, while US sales followed after a few months of intensive negotiations.
How effective was the workflow between your team and theirs?
Martal’s sales team led by Noam was very transparent about the process, and we were satisfied with their professional communication frequency and quality. I would recommend paying attention to bringing all reps to the weekly calls.
What did you find most impressive about this company?
The team was quick to grasp the core value of the product and was committed to explain the added value to potential partners. Martal kept us updated during the process.
Is there any area for improvement or anything that could have been done differently?
We would recommend improving the reporting quality.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation Services for Software Dev Company
Other Digital Marketing
$10,000 to $49,999
Oct. 2021 - Jan. 2022
1.0
Quality
0.5
Schedule
1.0
Cost
2.5
Willing to Refer
0.5
"We didn't get a single lead in this project."
Jun 7, 2022
Director, Software Dev Company
Anonymous
Verified
Other industries
India
201-500 Employees
Online Review
Verified
Martal Group was hired by a software development firm to plan and run email campaigns, with the goal of generating 8–10 leads.
Martal Group proved to be the wrong partner for this project — they failed to generate leads in a span of three months. What's more, they missed all deadlines and provided no transparency when communicating with the internal team. Overall, it was an unsuccessful partnership. This review contains the vendor's response.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
We are a software development company and I am Director in the company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group, and what were your goals?
We hired Martal Group for lead generation. We were expecting around 8-10 good leads in this span
SOLUTION
How did you select this vendor and what were the deciding factors?
we started with google research and a selected couple of vendors. Based on the discussion with sales team, we selected Martal
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
They were supoose to - Understand our offering, - Plan email campaign and - Generate leads for us
How many resources from the vendor's team worked with you, and what were their positions?
3-4
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
8-10 leads to e generated
How effective was the workflow between your team and theirs?
I wont consider it effective as we didn't get a single lead in this project.
What did you find most impressive or unique about this company?
Their sales efforts
Are there any areas for improvement or something they could have done differently?
Focus on implementation, work strategically and be dynamic in terms of approach
Company Responses
The vendor responded on June 10, 2022.
Thank you for posting your honest feedback. At Martal, we set a high standard for our services, and we are sorry that the project did not meet your expectations. We understand that waiting for lead generation results can be frustrating. During the first three months of every partnership, our sales professionals develop and continuously optimize our clients’ outreach campaigns to define the best sales strategy for their unique offers. Unfortunately, building a sustainable and scalable pipeline in highly competitive markets such as outsourced software development in India can take longer without a significant differentiator. Because B2B lead generation varies greatly depending on the industry, target market, and audience, we cannot guarantee results. We care deeply about our customer relationships and are pained to hear that you had a less than optimal experience. However, we promise to strive to provide exceptional service for all of our clients.
RATINGS
1.0
"Lack of transparency, strategy and dynamic approach"
Quality
0.5
Service & Deliverables
"We got 0 leads in 3 months"
Schedule
1.0
On time / deadlines
"No deadline was met"
Cost
2.5
Value / within estimates
Willing to Refer
0.5
NPS
"Not at all
Business Development Services for Content Production Company
AdvertisingBusiness Consulting
$50,000 to $199,999
Mar. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team is very engaged and responsive with us throughout each week."
Jun 6, 2022
Creative Director, Content Production Company
Brian Colbert
Verified
Advertising & marketing
Chicago, Illinois
11-50 Employees
Online Review
Verified
Martal Group provides business development services to a content production company. They cultivate a list of names to reach out to, introduce the client's services via digital channels, and more.
Martal Group has helped the client schedule meetings with blue-chip companies that present excellent opportunities for their business. The client admires how the frontend of the vendor's outreach and the backend of their prospecting strategy are more connected than those of their prior partners.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a new business development lead for a Marketing Services and and content production company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We offer high-end bespoke content solutions that require time and effort to estimate, scope and close. We wanted to grow our business, but with customers that have the potential to be long lasting partners, and needed a hands on human approach to prospecting and new business development.
SOLUTION
How did you select this firm and what were the deciding factors?
We interviewed multiple vendors and felt that Martal provided the most strategic, hands on approach to prospecting and outreach.
Describe the project in detail and walk through their service package.
The team is responsible for cultivating a list of names to reach out to, introducing our services through digital channels, and generating introductory meetings with our creative and production specialists.
How many resources from the vendor's team worked with you, and what were their positions?
We have 3 main points of contact.
RESULTS & FEEDBACK
Can you share any outcomes from the engagement that demonstrate progress or success?
We have had success in generating meetings with blue-chip companies who present excellent opportunities for our business.
How effective was the workflow between your team and theirs?
The team is very engaged and responsive with us throughout each week.
What did you find most impressive or unique about this company?
The front end of their outreach and the back end of their prospecting strategy are more connected than partners we've worked with in the past.
Are there any areas for improvement or something they could have done differently?
Not at this time.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Outbound Marketing for Vending Machine Company
Advertising
$10,000 to $49,999
July 2021 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time."
Oct 15, 2021
Director of Marketing, IVM inc.
Anonymous
Verified
Other industries
Indianapolis, Indiana
11-50 Employees
Online Review
Verified
Martal Group assists a vending machine company with their outbound marketing efforts through email and social media. The vendor studied their products, services, and ICPs.
Martal Group has brought six qualified leads for the client. They keep in touch almost every week for updates. Overall, the vendor remains professional, efficient, and highly effective. In fact, they have produced opportunities in a relatively short amount of time.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
IVM simplifies supply distribution within companies by providing 24/7 smart vending solutions for critical tools employees need to be productive.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal Group to assist in our outbound marketing efforts through email and social media marketing as well as calls.
SOLUTION
How did you select this vendor?
Compared reviews and then interviewed multiple companies
Describe the scope of their work in detail.
Over the last month, the Martal team has studied our products, services, and ICPs in order to curate lead lists, create copy, and develop a strategy. New campaigns are launched regularly and we meet weekly to go over progress and discuss past and upcoming appointments.
What was the team composition?
We have three people at Martal assisting our internal team. Grant oversees the process as the sales operation manager. Brennan and Alex are the account executives working on outbound sales development.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
It’s been just over a month and the team at Martal has sent us six qualified leads with some industry giants in our desired market.
How effective was the workflow between your team and theirs?
We stay in touch almost daily through email and WhatsApp to go over prospective clients. The team updates the list of MQLs and SQLs as they come in, and provides a progress report with KPIs every week.
What did you find most impressive about this company?
They are professional, quick to mobilize our outbound campaigns, and produced opportunities in a short amount of time.
Is there any area for improvement or anything that could have been done differently?
Nothing as of yet but our relationship is ongoing.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Digital Workplace Platform
Other IT Consulting and SI
Less than $10,000
June 2021 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They provide professionalism, attention to detail, and the ability to provide progress and feedback in meetings."
Aug 31, 2021
North American Partner Team, Valo Solutions
Dan Rotolo
Verified
Other industries
Toronto, Ontario
51-200 Employees
Online Review
Verified
Martal Group is tasked with providing marketing s upport for a digital workplace platform. The vendor provides email marketing and client acquisition processes.
Martal group has kept a spreadsheet to keep track of their progress, activity, and feedback. The partners meet every week to discuss and implement changes. The client commends them for their professionalism, attention to detail, attendance, and more.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Valo Solutions is a Microsoft ISV Partner that provides Intranet Solutions that scale into the enterprise for centralized and personalized communications. My role is North American Partner Team.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Marketing exercise for awareness, Lead generation, and appointment setting.
SOLUTION
How did you select this vendor and what were the deciding factors?
we searched for an end to end lead generation company with a provide methodology for prospecting
Describe the project in detail and walk through the stages of the project.
#1 sending emails and providing phone work as follow ups to setting appointment with a comprehensive qualified list of prospects. #2 follow up from Valo event that promoted appointments #3 methodical approach to client-facing and net-new partner awareness
How many resources from the vendor's team worked with you, and what were their positions?
2 direct contacts to set up, manage, and follow up with emails/phone 1 supervisor to manage feedback, strategy, and direction best practices
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Martal team members kept a live spreadsheet of activity, feedback, and notes for tracking purposes. Once a lead agrees to a meeting, the Martal team connects for scheduling. In August we had 20 new meetings
How effective was the workflow between your team and theirs?
we met every week for analytics review, changes to email templates and scripts and discuss feedback, challenges, and ways to improve
What did you find most impressive or unique about this company?
They provide professionalism, attention to detail, and the ability to provide progress and feedback in meetings.
Are there any areas for improvement or something they could have done differently?
i believe more phone work is the key to success from a marketing exercise to show more ways to call to action
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Digital Transformation Company
Advertising
$10,000 to $49,999
Apr. 2021 - Ongoing
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
4.5
"The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space."
Jul 26, 2021
Marketing Specialist, Exsis Digital Angels
Anonymous
Other industries
Bogota, Colombia
201-500 Employees
Online Review
Martal Group was hired by a digital transformation company to provide lead generation services. Their responsibilities include setting up email campaigns, implementing outreach strategies, and more.
Equipped with ample field experience, Martal Group has been able to rapidly open meaningful opportunities for the client, generating 85 market-qualified leads so far. They employ a flexible and data-driven approach, allowing them to quickly make changes to their strategy based on the results.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Exsis excels at leading companies through digital transformations by providing the best solutions based on each companies’ individual needs including hiring IT talent, software development, cloud solutions, data analysis, BI consulting, and more.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal Group to provide outbound lead generation and customer onboarding services.
SOLUTION
How did you select this vendor?
We select this company because
Describe the scope of their work in detail.
Every week, the Martal team generates lead lists, sets up email campaigns, and performs various outreach strategies through multiple channels such as LinkedIn and phone calls. We have a weekly meeting to go over the results, discuss the progress of leads in the pipeline, and make any necessary changes based on the data.
What was the team composition?
We have three people working with us from Martal Group. Michele H. and Jason A. are the sales executives who handle lead generation, outreach, and sales appointments. Then we have a sales operation manager, David R., to oversee the process.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We started with Martal at the beginning of April. After a little over a week of getting to know Exsis and developing the campaign, the sales team at Martal was ready to launch. We have since received five appointments and 85 market-qualified leads.
How effective was the workflow between your team and theirs?
We communicate through WhatsApp and email when a lead raises their hand for an appointment. Michele and Jason also meet with the prospective clients and manage the sales cycle to facilitate a partnership when possible. The workflow has been well-maintained.
What did you find most impressive about this company?
The Martal Group’s sales team has been able to rapidly open meaningful opportunities for us in a saturated space.
Is there any area for improvement or anything that could have been done differently?
No, not at this time.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.5
NPS
Showing 91-100 of
109 Reviews
TIER 1A: Outbound Lead Generation
Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/
Small
Best for early stage Startup companies
$4,500
/month
sales team : SOM and 2 Latam BDRs
Medium
Best for series A Startup companies
$5,000
/month
sales team : SOM and 1 NA BDR
Large
Best for series B - C Startup Companies
$6,195
/month
sales team : SOM and 2 NA BDRs
Features
Small
$4,500
/mo
Medium
$5,000
/mo
Large
$6,195
/mo
sales team
SOM and 2 Latam BDRs
SOM and 1 NA BDR
SOM and 2 NA BDRs
Small
$4,500
/mo
sales team
SOM and 2 Latam BDRs
Medium
$5,000
/mo
sales team
SOM and 1 NA BDR
Large
$6,195
/mo
sales team
SOM and 2 NA BDRs
Our Story
We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.
Meet the Team
Matt GuthrieSenior Sales Operations Manager
Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.
David RosenthalSenior Sales Operations Manager
Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.
Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.
What Sets Us Apart
Onshore Sales Executives
At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.
B2B Sales Experts
Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.
Diverse Industry Experience
We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.
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