iMark Infotech Pvt. Ltd.

BACKGROUND

Please describe your company and position.

I am the Found and CEO of an advertising & marketing company

Describe what your company does in a single sentence.

We are a digital marketing agency serving K12 schools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• We hired iMark Infotech to help improve our clients SEO rankings.

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired iMark Infotech to serve a full white-labeled SEO solution for my clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

iMark InfoTech shares weekly and monthly reports with their work completed and the results from each project individually. I never have to guess where they are in the project or where my clients rank in search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

iMark Infotech uses Basecamp to manage all of my projects, and they are INCREDIBLY responsive to my messages. They have done great work and deliver items on time. While most of our communication is through Basecamp. We have been on numerous Zoom calls talking about projects, deliverables, and results.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Email or Messaging App

What did you find most impressive or unique about this company?

They say what they are going to do and then they do. Period. I have appreciated their transparency and honesty as we have partnered together. Most importantly, they are delivering results for my clients.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Owner of an advertising & marketing company

Describe what your company does in a single sentence.

We do SEO and google ad words for small businesses in the US and Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Create a PPC & SEO campaign for our client in Texas

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our client has a fairly new website (about 2 years old) and is up against big competitors in his area. Google is currently not ranking him as high as his competitors so we are doing a combined PPC & SEO campaign to bring him up on the search results. It was critical that he gets immediate success which is why we layered the PPC on top of the SEO. Some important deliverables are the backlinks and the tracking results/goals in the PPC campaign so we can ensure the client is not wasting money.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Due to weekly reporting we are already seeing a bump in clicks and organic website visits measured by our tracking components. The client is pleased so far!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There are 2 teams working for us so the client is successful. I like the transparency in the "basecamp" messaging system ;-) So far they've delivered on what they promised.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provide excellent value for the prices they charge. We have multiple accounts with them and it's great when you ask a question and it's answered always within 24 hours but usually much faster than that.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

We don't have anything negative to say about iMark! Thank you for your diligent efforts making us look good to our client!

BACKGROUND

Please describe your company and position.

I am the CEO of a web development and design company

Describe what your company does in a single sentence.

Website design and development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Increase website traffic
• Increase inbound phone calls

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our website is fairly new so iMark had to increase traffic and google awareness by various backlink methods. They implemented a keyword mapping sheet, meta tag creations, site speed optimization, google analytics goal setup and optimized our blog for internal linking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen an increase in website traffic through our google search console!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager has done a great job communicating deliverables. So far they've delivered on what was promised and in the rare case something didn't make sense they were quick to explain and meet up if necessary.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The cost for the amount of work they are doing is an excellent value for the small to medium sized business. They really go above and beyond to ensure our success.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

At this point we are highly satisfied with iMark and can't think of anything.

BACKGROUND

Please describe your company and position.

I am the Owner of Crown Digital US LLC

Describe what your company does in a single sentence.

Web development, SEO, Branding and Digital Marketing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Perform SEO
• Obtain BackLinks
• Increase Trafic to multiple websites

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The company ran all the reports and fixed all the SEO issues I had with many sites. They worked on indexing and increased the speed of each site. Once the site was optimized they began implementing keywords. they created their own content and started creating quality back links.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On site optimization was increased by over 20%. Key word rankings are being increased by 40 to 60%. Back links are being increased by 100%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sakshi Kesar is my project manager. She is very detailed and Organized. she communicates well about each company very specifically. She cares very much about the success of the website she’s working with. They're excellent at what they do, and I always feel cared for.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The meticulous communication and reporting.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

I would prefer that the time zone of communication be in my business hours instead of theirs.

BACKGROUND

Please describe your company and your position there.

Token is a marketing agency that services non-profits and charities making positive impacts in the world. I am one of the co-founders and currently CTO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

We leverage iMark for SEO services for many of our clients. All clients are generally focused on growth and improving their online presence

SOLUTION

How did you select this vendor and what were the deciding factors?

iMark offered the best prices, quality services, and cater to each project with a dedicated project manager

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

iMark supports over a dozen different projects for our agency for our clients. Each one has a wide variety of goals and requirements. But iMark leads the strategy and general ideation for all SEO campaigns we offer clients

How many people from the vendor's team worked with you, and what were their positions?

We have worked with over a dozen people from iMark, but usually worked with our dedicated project manager. Ranging from designers, developers, marketing experts, and their project management team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We always see amazing results with iMark. Better SERP rankings. improvement traffic, improved domain authority, and anything in that realm

Describe their project management style, including communication tools and timeliness.

We check in monthly and use a couple tools for streamlined communication. Ultimately we know and reach out to our project manager who is there for us 24/7 seemingly, whenever we need her. Namita is amazing!

What did you find most impressive or unique about this company?

The project management style and coordination of Namita & team were second to none. They are diligent, attention, responsive, and there for all our projects when we need them

Are there any areas for improvement or something they could have done differently?

Continue to improve your reporting and agency dashboard

BACKGROUND

Introduce your business and what you do there.

I'm the COO and co-founder of Centric, an activewear e-commerce brand. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

We launched in April 2020, and we wanted to work on our digital marketing campaigns. As a result, we needed a service provider to help us with our on- and off-page SEO campaigns. 

SOLUTION

What was the scope of their involvement?

iMark is working on our on- and off-page SEO campaigns, including our link-building efforts. They’re responsible for doing keyword research, where we target around 50 keywords to rank for. 

They’re writing guest posts for us to build links for the website. On top of that, they’re creating profiles for our company on various platforms to ensure we rank higher on search engines. 

What is the team composition?

I mainly interact with the account manager, who’s also in charge of keyword research and reporting. Other specialists are also working on website development, writing guest posts, and doing other things. 

How did you come to work with iMark Infotech Pvt. Ltd.?

I found them on Upwork, where I interviewed several vendors. I felt that iMark was the strongest of them.

They had great reviews, and the contract was straightforward: they would help us find high-volume keywords to rank for while doing competitor analysis to see which ones were relevant to our industry. Given that, we decided to go on a six-month contract with them. 

How much have you invested with them?

So far, we’ve invested around $5,000. We’ve renewed our contract, and each of the contracts costs around $2,500–$3,000. 

What is the status of this engagement?

We started working with them in April 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We check out Google Analytics to see how we’re performing, and we’re currently ranking highly for the keywords we’re targeting. Right now, we rank first for keywords like “high-performance athletic wear” and “high-performance apparel activewear.”

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

Although there were delays at first, our communication has improved. Initially, it took iMark a few days to respond to us. However, we believe that was only because of the problems caused by the COVID-19 pandemic. 

What did you find most impressive about them?

iMark delivers in terms of helping us rank highly for keywords that we didn't rank for in the past. On the other hand, we haven’t tried other SEO service providers, so we don’t know if these results are expected. 

Are there any areas they could improve?

No, there aren’t any. When we have issues, I simply complain to them directly, such as when we had problems in communication. 

Do you have any advice for potential customers?

Be clear of what you want to accomplish and what your goals are. They have a lot of services that you can use, such as running competitor analysis, keyword research, and updates on your website. It’s always good to ask them for those things. 

BACKGROUND

Introduce your business and what you do there.

We are a digital marketing agency that’s also part of a marketing network in the United States. We’re made up of 140 highly trained master consultants around the world. We do websites and SEO for our clients and we’re focused on strategic marketing.

I’m the president and founder of the company, and I have more than 20 years of experience in web development and design. I’m also one of the original founding members of an SEO organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

I have a niche to specialize in healthcare marketing, so I have a lot of small physician practices and the largest physician practice on the East Coast for vascular surgery. I also have podiatrists, plastic surgeons, physical therapists, and orthodontists as part of my clientele. I was looking for support, but I was still unsure if I could get the consistency and the commitment to excellence that I need for my customers.

SOLUTION

What was the scope of their involvement?

iMark Infotech Pvt. Ltd. provides SEO services for my customers in the healthcare industry. Initially, they started providing keyword research to a podiatrist customer, but now they’re doing that for all my customers.

Additionally, they also do quite a bit of content creation like blogging and link building for my website.

What is the team composition?

There are quite a few people working at different times. In the emails that I use on our project management software, Basecamp, there are as many as 15 people involved. However, I typically see about four people involved on a monthly basis who communicate with me. Although I only communicate through a team leader.

I know there’s a decent team working on my accounts. I don’t know what their specific titles are, but what I do know is they’re all digital marketing specialists. Because each one that I interact with knows exactly what they’re doing — I never have to correct them.

How did you come to work with iMark Infotech Pvt. Ltd.?

iMark Infotech reached out to us and seemed to have a really good presentation. We checked them out online and found that they have a legitimate presence, so I gave them a shot. 

I ignore most of the emails I get except for iMark Infotech’s. Mainly because they didn’t try to hide who they were. I get all these emails from "John Jones" or "Terry Smith @gmail.com", and I know that they’re foreign offshore companies trying to get me to respond. iMark Infotech was straightforward, saying that they’re one of the largest companies in India. I can tell that they have a handle on what they’re doing based on how they communicated through email.

They were upfront and honest about who they were from the start — and their prices are outstanding. I took the opportunity to increase my revenue with each client that I send them to save money.

What is the status of this engagement?

The ongoing partnership started in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Percentage-wise, I experienced a 40% increase in revenue by going with iMark Infotech over my previous supplier. What’s important to local SEO is to make sure that my clients get on page one of Google — and without exception, they manage to get them there with any customer I give them.

As I said, I’m an expert, so when something’s not right I can fix it right away. I wouldn’t advise my customers to do this if the team didn’t know what they’re doing — but they do a good job. They may need little guidance as there are some cultural differences that must be corrected. Sometimes they’ll select a term that’s totally unrelated in a keyword research, but that’s how it would be with anybody.

They are also uber-communicative. I hear from my team leader 2–3 times a week, I get weekly and monthly reports that I never ask for, and if anything significant happens such as a rise in recurring domains or rank, I get a notification on it. That high degree of communication is one of the things that makes me feel very comfortable about iMark Infotech.

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

They perform very well. They use a lot of the same tools that I would use if I was doing the work. It’s clear and I recognize the tools from their reporting like SEMrush and other well-known SEO tools. That proves to me that they know what they’re doing because it takes time to ferret out those tools and pick the best ones. I already know what the best tools are because we vet all of them. Thus, it gives me more confidence when I see them using the tools that we think are number one in the industry.

They’re also very good with Basecamp. They send me all the documents through there, and it allows me to know what they’re doing on a daily basis. It’s a great tool and they use it well.

What did you find most impressive about them?

One thing that’s impressive is they’re willing to jump on a call any time it’s necessary. Despite the fact that it happens when it’s convenient for me to talk to them, which is usually at night. Their communication skills are also very good, so it’s comfortable doing business with them as an outsourcer.

Are there any areas they could improve?

No frankly, they exceeded my expectations. Their prices are great, they communicate well, and they do what they say they’re going to do. I don’t know what more you could ask from a good vendor.

Do you have any advice for potential customers?

My advice would be to answer them quickly and efficiently in Basecamp when they need something from you. The only time things start to go south is when I lag behind what they say they need. The best way to have them do the best job, is when they ask for something like reviewing keywords. If you get back to them right away, they will act immediately. If you don’t, they’ll wait for you.

They’re kind of polite. They’ll remind you and they’re never overbearing — but it delays the project. The only thing I have to complain about in this relationship, is that sometimes I’m too busy to get back sufficiently as I’d like to.

BACKGROUND

Please describe your company and your position there.

Boutique Coaching consultancy / Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

Add/design WIX eCommerce link to Zoho CRM API (i.e. download of MP3 audiobook) and MailChimp databases. Design in line with current website branding Built landing page with second domain name - creation of eBook landing page with CTA

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

references on the internet / quote - deciding factors were unavailability of Wix professional and time due to summer holidays in Europe

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All of the above was achieved with huge delays (6-months for a 8 weeks max type of work)

How many people from the vendor's team worked with you, and what were their positions?

An army of different project managers - 10+ - possible contractors and some key members of iMark team whom seem to coordinate the whole on baseCamp.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most deliverables were completed after much delays, iterations, some were postponed (posting an eBook on publishing platforms). Best work was the landing page on second domain name

Describe their project management style, including communication tools and timelines.

Project management style is at beginners level, with a multitude of emails/communications/threats on Upwork - the project was delayed by about 3-months with a lot of time and effort solving miss-communications. It's almost as the company accepted the project without scoping this internally. I'm currently waiting on response from complaint to Upwork about the ethics of this company to warn other potential buyers.

What did you find most impressive or unique about this company?

Their honesty at the beginning, commitment, and determination to solve technical problems were impressive. But once the project was completed they did not respect the after service support. Although the company discounted final payment currently some API links are not working and mobile version not professional due to their coding.

Are there any areas for improvement?

Project management / professionalisation of coordination definitely / technical level of their project managers outside 1-2 whom I perceive to be well knowledgeable.

BACKGROUND

Please describe your company and your position there.

I am a strategist at a professional services firm, that provides a variety of services to business, including consulting, web/app dev, and internet marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

iMark has consulted and executed on a variety of projects for our business, including creating our own website, and running our marketing campaigns.

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

I asked a few industry peers for recommendation and heard iMark's name a couple times. Then after a very professional sales call with my account rep I decided to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off call with the account rep, project manager, and certain developers, so they clearly understood the scope of project and needs.

On an ongoing basis we keep in touch via chat/conference calls, and basecamp to ensure clear delivery. iMark uses all the top industry software and tools!

How many people from the vendor's team worked with you, and what were their positions?

I communicate with my account rep and project manger, who then manage the rest of the team (developers, billing etc.) making it a very easy experience for me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a whole my experience with iMark has been excellent, they have been kind and professional and always deliver on time to a high quality.

Describe their project management style, including communication tools and timelines.

Basecamp, Zoom etc. They always turn projects around timely.

What did you find most impressive or unique about this company?

Their excellent communication and attention to detail were impressive.

Are there any areas for improvement or something they could have done differently?

All around iMark is a 9.5/10. Areas for improvement would be lower prices (they are high quality so I can't really complain haha),

BACKGROUND

Please describe your company and your position there.

I'm a digital marketing manager at a full service marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

We hired iMark to assist us in our SEO service, the goal was to find a reliable team that we could trust with our projects.

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

We did our research and compared iMark with some other SEO companies but iMark definitely stood out from the rest. Our deciding factors were track record, price and ease of communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

iMark works with us on an ongoing basis, providing optimization recommendations, back linking, directory submissions, blog submissions and analytics.

How many people from the vendor's team worked with you, and what were their positions?

My point of contact is an account executive but at any given time there's at least 15 - 20 iMark team members working on our projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since we've started with iMark, we've noticed considerable improvements in keyword positions, domain & page authority, backlinks, and all our KPIs.

Describe their project management style, including communication tools and timelines.

They use a project management tool called Basecamp to keep track of current & past projects, the client is also provided with a dashboard for analytics and progress tracking. We can also communicate directly with the team member on Skype or email.

What did you find most impressive or unique about this company?

They are a hardworking team, proactive in providing suggestions and always on top of industry trends.

Are there any areas for improvement or something they could have done differently?

No, so far they've exceeded our expectations.