iMark Infotech Pvt. Ltd.

BACKGROUND

Introduce your business and what you do there.

I'm the COO and co-founder of Centric, an activewear e-commerce brand. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

We launched in April 2020, and we wanted to work on our digital marketing campaigns. As a result, we needed a service provider to help us with our on- and off-page SEO campaigns. 

SOLUTION

What was the scope of their involvement?

iMark is working on our on- and off-page SEO campaigns, including our link-building efforts. They’re responsible for doing keyword research, where we target around 50 keywords to rank for. 

They’re writing guest posts for us to build links for the website. On top of that, they’re creating profiles for our company on various platforms to ensure we rank higher on search engines. 

What is the team composition?

I mainly interact with the account manager, who’s also in charge of keyword research and reporting. Other specialists are also working on website development, writing guest posts, and doing other things. 

How did you come to work with iMark Infotech Pvt. Ltd.?

I found them on Upwork, where I interviewed several vendors. I felt that iMark was the strongest of them.

They had great reviews, and the contract was straightforward: they would help us find high-volume keywords to rank for while doing competitor analysis to see which ones were relevant to our industry. Given that, we decided to go on a six-month contract with them. 

How much have you invested with them?

So far, we’ve invested around $5,000. We’ve renewed our contract, and each of the contracts costs around $2,500–$3,000. 

What is the status of this engagement?

We started working with them in April 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We check out Google Analytics to see how we’re performing, and we’re currently ranking highly for the keywords we’re targeting. Right now, we rank first for keywords like “high-performance athletic wear” and “high-performance apparel activewear.”

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

Although there were delays at first, our communication has improved. Initially, it took iMark a few days to respond to us. However, we believe that was only because of the problems caused by the COVID-19 pandemic. 

What did you find most impressive about them?

iMark delivers in terms of helping us rank highly for keywords that we didn't rank for in the past. On the other hand, we haven’t tried other SEO service providers, so we don’t know if these results are expected. 

Are there any areas they could improve?

No, there aren’t any. When we have issues, I simply complain to them directly, such as when we had problems in communication. 

Do you have any advice for potential customers?

Be clear of what you want to accomplish and what your goals are. They have a lot of services that you can use, such as running competitor analysis, keyword research, and updates on your website. It’s always good to ask them for those things. 

BACKGROUND

Introduce your business and what you do there.

We are a digital marketing agency that’s also part of a marketing network in the United States. We’re made up of 140 highly trained master consultants around the world. We do websites and SEO for our clients and we’re focused on strategic marketing.

I’m the president and founder of the company, and I have more than 20 years of experience in web development and design. I’m also one of the original founding members of an SEO organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with iMark Infotech Pvt. Ltd.?

I have a niche to specialize in healthcare marketing, so I have a lot of small physician practices and the largest physician practice on the East Coast for vascular surgery. I also have podiatrists, plastic surgeons, physical therapists, and orthodontists as part of my clientele. I was looking for support, but I was still unsure if I could get the consistency and the commitment to excellence that I need for my customers.

SOLUTION

What was the scope of their involvement?

iMark Infotech Pvt. Ltd. provides SEO services for my customers in the healthcare industry. Initially, they started providing keyword research to a podiatrist customer, but now they’re doing that for all my customers.

Additionally, they also do quite a bit of content creation like blogging and link building for my website.

What is the team composition?

There are quite a few people working at different times. In the emails that I use on our project management software, Basecamp, there are as many as 15 people involved. However, I typically see about four people involved on a monthly basis who communicate with me. Although I only communicate through a team leader.

I know there’s a decent team working on my accounts. I don’t know what their specific titles are, but what I do know is they’re all digital marketing specialists. Because each one that I interact with knows exactly what they’re doing — I never have to correct them.

How did you come to work with iMark Infotech Pvt. Ltd.?

iMark Infotech reached out to us and seemed to have a really good presentation. We checked them out online and found that they have a legitimate presence, so I gave them a shot. 

I ignore most of the emails I get except for iMark Infotech’s. Mainly because they didn’t try to hide who they were. I get all these emails from "John Jones" or "Terry Smith @gmail.com", and I know that they’re foreign offshore companies trying to get me to respond. iMark Infotech was straightforward, saying that they’re one of the largest companies in India. I can tell that they have a handle on what they’re doing based on how they communicated through email.

They were upfront and honest about who they were from the start — and their prices are outstanding. I took the opportunity to increase my revenue with each client that I send them to save money.

What is the status of this engagement?

The ongoing partnership started in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Percentage-wise, I experienced a 40% increase in revenue by going with iMark Infotech over my previous supplier. What’s important to local SEO is to make sure that my clients get on page one of Google — and without exception, they manage to get them there with any customer I give them.

As I said, I’m an expert, so when something’s not right I can fix it right away. I wouldn’t advise my customers to do this if the team didn’t know what they’re doing — but they do a good job. They may need little guidance as there are some cultural differences that must be corrected. Sometimes they’ll select a term that’s totally unrelated in a keyword research, but that’s how it would be with anybody.

They are also uber-communicative. I hear from my team leader 2–3 times a week, I get weekly and monthly reports that I never ask for, and if anything significant happens such as a rise in recurring domains or rank, I get a notification on it. That high degree of communication is one of the things that makes me feel very comfortable about iMark Infotech.

How did iMark Infotech Pvt. Ltd. perform from a project management standpoint?

They perform very well. They use a lot of the same tools that I would use if I was doing the work. It’s clear and I recognize the tools from their reporting like SEMrush and other well-known SEO tools. That proves to me that they know what they’re doing because it takes time to ferret out those tools and pick the best ones. I already know what the best tools are because we vet all of them. Thus, it gives me more confidence when I see them using the tools that we think are number one in the industry.

They’re also very good with Basecamp. They send me all the documents through there, and it allows me to know what they’re doing on a daily basis. It’s a great tool and they use it well.

What did you find most impressive about them?

One thing that’s impressive is they’re willing to jump on a call any time it’s necessary. Despite the fact that it happens when it’s convenient for me to talk to them, which is usually at night. Their communication skills are also very good, so it’s comfortable doing business with them as an outsourcer.

Are there any areas they could improve?

No frankly, they exceeded my expectations. Their prices are great, they communicate well, and they do what they say they’re going to do. I don’t know what more you could ask from a good vendor.

Do you have any advice for potential customers?

My advice would be to answer them quickly and efficiently in Basecamp when they need something from you. The only time things start to go south is when I lag behind what they say they need. The best way to have them do the best job, is when they ask for something like reviewing keywords. If you get back to them right away, they will act immediately. If you don’t, they’ll wait for you.

They’re kind of polite. They’ll remind you and they’re never overbearing — but it delays the project. The only thing I have to complain about in this relationship, is that sometimes I’m too busy to get back sufficiently as I’d like to.

BACKGROUND

Please describe your company and your position there.

Boutique Coaching consultancy / Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

Add/design WIX eCommerce link to Zoho CRM API (i.e. download of MP3 audiobook) and MailChimp databases. Design in line with current website branding Built landing page with second domain name - creation of eBook landing page with CTA

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

references on the internet / quote - deciding factors were unavailability of Wix professional and time due to summer holidays in Europe

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All of the above was achieved with huge delays (6-months for a 8 weeks max type of work)

How many people from the vendor's team worked with you, and what were their positions?

An army of different project managers - 10+ - possible contractors and some key members of iMark team whom seem to coordinate the whole on baseCamp.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Most deliverables were completed after much delays, iterations, some were postponed (posting an eBook on publishing platforms). Best work was the landing page on second domain name

Describe their project management style, including communication tools and timelines.

Project management style is at beginners level, with a multitude of emails/communications/threats on Upwork - the project was delayed by about 3-months with a lot of time and effort solving miss-communications. It's almost as the company accepted the project without scoping this internally. I'm currently waiting on response from complaint to Upwork about the ethics of this company to warn other potential buyers.

What did you find most impressive or unique about this company?

Their honesty at the beginning, commitment, and determination to solve technical problems were impressive. But once the project was completed they did not respect the after service support. Although the company discounted final payment currently some API links are not working and mobile version not professional due to their coding.

Are there any areas for improvement?

Project management / professionalisation of coordination definitely / technical level of their project managers outside 1-2 whom I perceive to be well knowledgeable.

BACKGROUND

Please describe your company and your position there.

I am a strategist at a professional services firm, that provides a variety of services to business, including consulting, web/app dev, and internet marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

iMark has consulted and executed on a variety of projects for our business, including creating our own website, and running our marketing campaigns.

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

I asked a few industry peers for recommendation and heard iMark's name a couple times. Then after a very professional sales call with my account rep I decided to move forward.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick off call with the account rep, project manager, and certain developers, so they clearly understood the scope of project and needs.

On an ongoing basis we keep in touch via chat/conference calls, and basecamp to ensure clear delivery. iMark uses all the top industry software and tools!

How many people from the vendor's team worked with you, and what were their positions?

I communicate with my account rep and project manger, who then manage the rest of the team (developers, billing etc.) making it a very easy experience for me

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a whole my experience with iMark has been excellent, they have been kind and professional and always deliver on time to a high quality.

Describe their project management style, including communication tools and timelines.

Basecamp, Zoom etc. They always turn projects around timely.

What did you find most impressive or unique about this company?

Their excellent communication and attention to detail were impressive.

Are there any areas for improvement or something they could have done differently?

All around iMark is a 9.5/10. Areas for improvement would be lower prices (they are high quality so I can't really complain haha),

BACKGROUND

Please describe your company and your position there.

I'm a digital marketing manager at a full service marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire iMark Infotech Pvt. Ltd., and what were your goals?

We hired iMark to assist us in our SEO service, the goal was to find a reliable team that we could trust with our projects.

SOLUTION

How did you select iMark Infotech Pvt. Ltd. and what were the deciding factors?

We did our research and compared iMark with some other SEO companies but iMark definitely stood out from the rest. Our deciding factors were track record, price and ease of communication.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

iMark works with us on an ongoing basis, providing optimization recommendations, back linking, directory submissions, blog submissions and analytics.

How many people from the vendor's team worked with you, and what were their positions?

My point of contact is an account executive but at any given time there's at least 15 - 20 iMark team members working on our projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ever since we've started with iMark, we've noticed considerable improvements in keyword positions, domain & page authority, backlinks, and all our KPIs.

Describe their project management style, including communication tools and timelines.

They use a project management tool called Basecamp to keep track of current & past projects, the client is also provided with a dashboard for analytics and progress tracking. We can also communicate directly with the team member on Skype or email.

What did you find most impressive or unique about this company?

They are a hardworking team, proactive in providing suggestions and always on top of industry trends.

Are there any areas for improvement or something they could have done differently?

No, so far they've exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO of an advertising and marketing company 

Describe what your company does in a single sentence.

We Help Businesses Grow Faster with Proven Growth Systems Trusted by aesthetic clinics, healthcare brands, and growing businesses to generate leads, increase bookings, and drive long-term revenue through strategy, marketing, and digital systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• SEO Services
• Server Migration and Website Updates
• LinkedIn Sales Service

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Other

Why did you select iMark Infotech Pvt. Ltd. over others?

High ratings

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO services for multiple of our companies and clients, including the update and upgrade of 2 business websites, as well as VPS server migration. Furthermore, we hired them for their LinkedIn sales services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The SEO campaigns produced acceptable progress for some campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had constant turn over with project managers during our time. Our first project manager left the company, then the second left for a wedding, than the third project manager left the company as well. During our work with the project managers, they responded well to our needs. 

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

I enjoyed working with my sales representative there. Who was significantly helpful during the most challanging times working with the company. He was more helpful than management. 

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

I rarely leave negative reviews, but after my experience with iMark Infotech, I feel obligated to share what occurred so other business owners can make an informed decision. I hired iMark Infotech for multiple services over an extended period, including SEO, LinkedIn lead generation, website hosting/server-related work, and support for several of my businesses.

Unfortunately, my experience deteriorated significantly over time. The most serious issues began during a server migration project. The migration was handled poorly and resulted in major disruptions to my businesses. My websites experienced outages, email accounts stopped functioning correctly, and critical business systems were impacted. The situation created significant operational problems and consumed countless hours of my time attempting to resolve issues that should never have occurred in the first place. What was even more disappointing than the technical failures was the lack of accountability afterward.

Despite repeated attempts to address these concerns with management, I never received what I considered an appropriate acknowledgment of the damages caused, a meaningful apology, or a serious effort to make things right. Instead, responsibility appeared to be minimized or ignored. I also experienced multiple billing inaccuracies that required my attention. As a client, I should not have had to repeatedly monitor and challenge billing issues while simultaneously dealing with service failures. Additionally, I paid for LinkedIn lead generation services that failed to produce meaningful results. More concerning, the campaign activity eventually appeared to stop without clear communication or notification. I was left trying to determine what work was actually being performed and why progress had stalled.

Throughout the engagement, communication became increasingly frustrating. Rather than receiving proactive support and solutions, I often felt dismissed. In several interactions, the communication style came across as passive-aggressive and unprofessional, particularly when concerns were raised regarding service quality and project performance. I understand that every company can make mistakes. Technical problems happen. What separates great companies from poor ones is how they respond when things go wrong. In my case, I did not see the level of accountability, ownership, customer care, or professionalism that I expect from a company entrusted with critical business assets.

Based on my experience, I cannot recommend iMark Infotech and would encourage prospective clients to thoroughly evaluate alternative providers before making a decision. 

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of an other industries company 

Describe what your company does in a single sentence.

Supply sustainable fabric and does production of uniforms, merch, brand collections

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Leads

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

40 backlinks per month, including: 20 contextual (blog) links 20 additional links (content syndication, social forum, and PDF submission links) 2 blog posts per month for your website Targeting of all 47 keywords All technical SEO fixes All on-page SEO and content optimization tasks

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased leads 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always meet deadlines and communicate well.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quick action on solutions

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

So far so good

BACKGROUND

Please describe your company and position.

I am the CEO of Ram Exchange

Describe what your company does in a single sentence.

we resell computer electronics 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Seo services
• Google ads
• Website development

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Referral

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they redesigned my website and Improved my seo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes. They responded In a timely manner via email and messaging app

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are very experience and have provided quality work 

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the CEO of DaGama Digital Marketing & SEO Agency

Describe what your company does in a single sentence.

we offer digital marketing services, including SEO, website development, and Google Ads management, and social media marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Additional SEO services

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO services, including optimizing, Google business profile, increasing page speed of website, back link building, technical optimization of website, keyword, ranking research, keyword research, content, pillars, established, detailed blog posts written, and other deliverables.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Popular keywords rose in the rankings on Google.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

By using project management software, their entire team was able to communicate with me and my team in a very detailed and thorough manner. They responded to our needs immediately whenever we communicated with them. They were very diligent about communicating daily work to us.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

They provide outstanding customer service, communication, and high-quality work.

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Founder of Atlanta Couple Therapy

Describe what your company does in a single sentence.

Therapy practice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iMark Infotech Pvt. Ltd. to accomplish?

• Google Ranking
• Website Maintenance

SOLUTION

How did you find iMark Infotech Pvt. Ltd.?

Online Search

Why did you select iMark Infotech Pvt. Ltd. over others?

• High ratings
• Good value for cost

How many teammates from iMark Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improving Google rankings, identifying the keywords our ideal clients are searching for and analyzing what competitors are ranking for. This helps shape the content strategy and ensures our site targets the right search terms. Overall deliverables: booked appoinments for therapy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased website traffic, increase in booked appointments + booked 15-min consultations for therapy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They communicate immediately, flag issues immediately, and have a quick turnover of projects.

What was your primary form of communication with iMark Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

proactiveness in comunicating upates, their usage of Basecamp - everything is tracked

Are there any areas for improvement or something iMark Infotech Pvt. Ltd. could have done differently?

None