Hyperlink InfoSystem

BACKGROUND

Introduce your business and what you do there.

I am the founder of a company that highlights all black businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

We needed help building out an app.

SOLUTION

What was the scope of their involvement?

Hyperlink developed an iOS app and an Android app for me. I’m a designer, so I was able to create the wireframes myself. When certain issues or inconsistencies came up with the UX/UI, however, they still helped me out. 

We used a few APIs, such as the Instagram API, which would allow me to display certain profile previews. They also incorporated third-party integrations to allow me to pull in news articles, podcasts, movies, and TV shows from our partner platforms. 

Their team built out an admin panel for me as well. This channel enables me to add radio stations, display creator profiles, and promote different organizations and charities. 

What is the team composition?

There are around eight people working with us, and that includes project managers and developers. 

How did you come to work with Hyperlink InfoSystem?

I searched for companies through Google and came across them on Clutch. That helped me make the decision to go with them.

How much have you invested with them?

I have spent about $40,000.

What is the status of this engagement?

I started the conversation with them in January 2021, and we are about to finish the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s been really good. I am very happy with the platforms that Hyperlink is developing. They’re able to work within a good timeframe, accommodate the changes that I want, and resolve crashes or any issues with the apps. 

How did Hyperlink InfoSystem perform from a project management standpoint?

They’ve managed the project well. We’ve gone a little past the deadline, but the delay is due to me wanting to add new features. I’m quite picky and want things a certain way. 

I usually communicate with the project manager or business manager through Skype. Even though we’re in different time zones, they’re always available whenever I need to talk to them. We don’t have any trouble communicating with each other, and they’re just overall a very helpful team.

What did you find most impressive about them?

I haven’t worked with other development companies, so I don’t know how to compare them. I do appreciate their customer service. Because I’m doing this on my own, they walk me through the technical challenges that might come up. They help me understand what my options are and what’s the most cost-effective way to move forward.  I don’t feel stressed at all because they’re able to get ahead of any bumps in the road. 

Are there any areas they could improve?

No, not in my case. I am very happy with everything.

Do you have any advice for potential customers?

Be as detailed as you can be with your requirements. Don’t go in assuming that they’ll know exactly what you’re talking about. Point out the features that you want and the full scope of work to avoid any surprises later on in the project. 

BACKGROUND

Please describe your company and your position there.

Project Manager for Event Base technology startup from Kuwait. We are an event management company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlink InfoSystem, and what were your goals?

We have an idea to build an app that manages invites for all events. With the raw idea, we have approached Hyperlink InfoSystem. And their team understood our idea from the start and gave multiple suggestions to make a perfect solution for our needs. We need to build a platform that users use to share the invitation of their event and manage it in the most hassle-free way.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have researched various app development service providers, having worked with businesses in the Middle East. And got to know about Hyperlink InfoSystem from many entrepreneurs and business owners in the industry. After so much discussion on our requirements, we chose Hyperlink InfoSystem as our app development partner for this idea.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

It's a kind of event management app that is very useful for clients to manage their invitations at their fingertips for their particular events. We started with a discussion on call, and to finalize the scope of work, we visited Hyperlink InfoSystem's Ahmedabad-based office. After the scope of work, their team started working on UI/UX designs from wireframe to prototype.

Once we approved the designs, they started working on development using the latest relevant technologies for our app. They send us app builds weekly to get our feedback regularly; this helps us understand and improve how the final product works. They have an excellent team of QA who reviewed our app and made sure to deliver a bug-free solution.

How many resources from the vendor's team worked with you, and what were their positions?

We were in discussion with the Business Development Manager and 2 Business Analysts at the start of the discussion. We were clear with our scope of work before signing the contract. So, we choose the fixed price model.

During the development process, our main contact point was Mr. Uresh - the project manager, to guide us throughout the development journey. As per my knowledge, more than 15 resources were assigned to our project, including native developers, UI/UX designers, web designers, and QA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Initially, we had a four-month timeline to develop and deliver the project. Due to the COVID-19 worldwide pandemic, we have to hold the app idea for some time, which affects the timeline given by the company. In the end, all went well, and we got the final product in hour hand, which we had dreamed about before.

We are very satisfied with the delivered product and excited to share it with our audience soon with proper marketing and awareness about our app.

Describe their project management style, including communication tools and timeliness.

Project management for this type of idea is beyond our expectations. Had an amazing experience with Mr. Uresh. He understands our point of confusion and guides us on the best way to know the progress each time on-call or by email. They used Skype and Zoom meetings for quick calls and chats, Zoho for project planning and execution, and emails to get in touch regularly.

What did you find most impressive or unique about this company?

As a project manager for an event management company, I have worked with many clients and businesses in the past. As per my experience with Hyperlink InfoSystem, I can say that they went beyond to ensure our satisfaction. We have also visited their office to get an idea of how they work, their culture, employees, company infrastructure, and everything is impressive. We will indeed work with them on our next requirement, and we recommend businesses choose them for their tech needs.

Are there any areas for improvement or something they could have done differently?

We faced an issue with the timelines. There was some delay in the delivery of the final product. As I mentioned earlier, we have to stop working on this idea for a few months because the pandemic hit our industry hard. And to start again with the development process takes some time. Ultimately, we are happy with the final delivered product.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an entertainment platform. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

We hired Hyperlink InfoSystem to develop our mobile e-commerce application. 

SOLUTION

What was the scope of their involvement?

Hyperlink InfoSystem started the cross-platform mobile app development process by ensuring they understood our project and business requirements and documentation. Then, they completed the UX/UI design and logic mapping. Once we finalized those pieces, Hyperlink InfoSystem began mobile app development; they also developed a web-based application. Both the web and mobile apps were linked through the backend system that has an administrative panel. 

Customers can submit orders through the app, which my teammates can then review on the backend. We can monitor orders and track product metrics to determine the most appealing products. 

What is the team composition?

We’ve worked with eight teammates from Hyperlink InfoSystem, including several developers. 

How did you come to work with Hyperlink InfoSystem?

We found Hyperlink InfoSystem through a Google search and hired them after comparing them to other vendors. 

How much have you invested with them?

We’ve invested $50,000 with Hyperlink InfoSystem. 

What is the status of this engagement?

Our partnership with Hyperlink InfoSystem began in January 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Hyperlink InfoSystem’s designs are brilliant — we’ve only had to make minor adjustments. The backend administrative panel Hyperlink InfoSystem’s team developed is easy to manage. 

How did Hyperlink InfoSystem perform from a project management standpoint?

Hyperlink InfoSystem generally delivers on time despite project changes. They have clear and direct communication. Their team is open to understanding new logic mapping and systems. We use Zoom to communicate and Trello and Excel to manage the project and budget.  

What did you find most impressive about them?

Hyperlink InfoSystem’s team is flexible and responsive — their communication is excellent. 

Are there any areas they could improve?

I’m very satisfied with Hyperlink InfoSystem’s work, but I do wish they’d provide more details in their communications. 

Do you have any advice for potential customers?

I’d advise customers to hire Hyperlink InfoSystem because they communicate well and deliver high-quality work. 

BACKGROUND

Please describe your company and your position there.

I am the CEO of GOLF GRUB LLC. It is a mobile ordering application for golf courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlink InfoSystem, and what were your goals?

We wanted to develop a mobile ordering application for golf courses, and Hyperlink InfoSystem helped GOLF GRUB LLC develop the admin panels, mobile user application, and employee application.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched reliable and credible application developers and found Hyperlink InfoSystem. We decide to hire the company based on credibility and customer service.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We discussed our vision with the app from developing an easy and accessible platform for golf users and employees alike to use. It also included an admin panel for the CEOs to use to see course earnings, downloads, etc. Hyperlink stay in complete communication throughout the enter process, every step of development was discussed about how to use and what features were installed. The applications were created both for IOS and android.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager , Kushal, was the lead on the GOLF GRUB project. Also involved was his team while developing the mobile application.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have had more the 40 downloads of the mobile application in 3 months, as well as 10 downloads of the employee application l. The users that have downloaded have given great feedback about using the application.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate with and have very good response when services were asked.

What did you find most impressive or unique about this company?

The mobile app complexity and time management was outstanding. All our needs were met in an impressive time and consistency. The simplicity of the format makes it very easy for the users to understand the flow.

Are there any areas for improvement or something they could have done differently?

Status reports over progress throughout the development would’ve been better over scheduled Skype or Zoom calls.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a tech startup. We’re building a social network that focuses on connecting New York on a deeper level. It helps people find their communities across the city and share experiences with their friends.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

We were trying to find people to develop our platform because we weren't technically savvy. We just knew how to work on some design aspects, but we didn’t know anything about backend programming.

Therefore, we needed a team that could get the job done at an affordable price. We didn’t want to hire multiple freelancers; it implied less efficiency, higher costs, and more time constraints. We also didn’t want to hire a development team in the US because it would’ve been very expensive. Hiring overseas was the best option for our budget.

SOLUTION

What was the scope of their involvement?

In the beginning, we had a clear idea of how we wanted the platform to look and operate. We did a lot of the UX/UI and gave Hyperlink InfoSystem our prototypes and documents detailing all the features we wanted. Then, they completed everything they could. If there were any technicalities that needed alternative solutions, they assisted us in finding the best option and best ways to implement it. Overall, they took whatever we showed them and created it with their development team.

If we’d traditionally built the product, we would’ve started with the basics, put it out there, got feedback, and implemented it and the data we received. However, we didn’t build it, so we had to go through an alternative route, working with Hyperlink InfoSystem on features and things we wanted to improve or take away. Since we still want to ensure the product is the best for our users, we’ll have to go through the process of building and getting feedback.

Our platform is currently just iOS-based. They have backend engineers assigned to the databases. Also, frontend engineers are doing a lot of designing and Swift and Xcode programming to ensure that our UX/UI is appropriately done.

What is the team composition?

Much of our development time took place when the COVID-19 pandemic was starting to take off, so they were working from home. Therefore, we never got a good read on how many people were on our project; we probably interacted with 6–7 of their people. In general, we worked closely with their project manager and one of their iOS developers.

How did you come to work with Hyperlink InfoSystem?

Hyperlink InfoSytem had the best reviews. We used Clutch to get some feedback and spoke with them directly to get a few of our questions answered. After all our research, they were the right option for our project at an affordable price.

How much have you invested with them?

We’ve spent around $30,000 so far.

What is the status of this engagement?

We started conversations in 2019 but started working together by September 2020. We plan to continue working with them until we find our fit in the market.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our users are really impressed. We’re a new company, but our app seems mature. It makes people think that we’ve had this platform running for years. Hyperlink InfoSytems has done an excellent job building a proper infrastructure for the platform. We get a lot of praise for how functional it is and how well it works, which was the biggest thing for us.

We don’t have any metrics at the moment because we’ve been showing the products in the market just to get feedback. However, people say they don’t see the same issues with other new platforms, such as constant bug crashes. Also, we have proper UX flow, and many users say that it's a neat app.

How did Hyperlink InfoSystem perform from a project management standpoint?

Due to the time difference, I try to be as prompt as possible and make myself available for any questions they may have. Once we explain things, they understand them pretty well and can deliver on what we want.

A lot of our communication is through calls and emails. We usually communicate over Skype.

What did you find most impressive about them?

The best part of working with them has been the app's quality. We’re not worried about problems that typically occur in app development projects. Hyperlink InfoSystem gives us a sense of security, and if problems arise, they find solutions.

Are there any areas they could improve?

The only thing I can suggest is that they become a little more diligent with testing. It might be a bit more related to my project because it’s probably one of the longest ongoing projects so far.

Through the development process, there are times when we'll get a build and have a problem occur from the previous build that we just had, so it'll take months to get from one bill to the next. Overall, I think it’s an issue more related to my platform. Other than that, I'm pretty sure they don’t take as long for other platforms. 

Do you have any advice for potential customers?

For any company building something for you, a lot of the ownership is on you. Do your due diligence to make sure that the platform or app is being built the way you want it. You have to put in the work to lay out the foundation for the platform.

Once you have a clear idea of what you want to bring to the market, that’s when you should communicate with Hyperlink InfoSystem and see what they can do for you. Treat the interaction with them transactionally so that everything is clear on both sides and things are done efficiently. Also, come with a clear idea and as much information as possible to maximize your time and decrease your costs.

Finally, be prompt with your communication with Hyperlink InfoSystem if you decide to work with them. If you don’t have an in-house team, I advise people to go with them because they deliver good quality.

BACKGROUND

Introduce your business and what you do there.

I’m an investor at Global Luxury, a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

I needed help with web and mobile app development.

SOLUTION

What was the scope of their involvement?

To begin, we provided Hyperlink with a clear concept of what we needed. Our in-house team came up with rough sketches of the app, which we then turned over to Hyperlink for further design and implementation. 

They built the native application for iOS and Android devices and also made our website responsive for phone viewing. The backend of the site was built with Python, and they’ll be hosting and maintaining the site after launch. All testing was done internally on their end.

Hyperlink is now helping us with social media marketing in order to attract users to our platform. They’re developing an SEO strategy and will be providing branding services on top of creating blogs and promotions.

What is the team composition?

We’ve worked with around 12–14 front- and backend developers, design architects, and database management specialists. I mostly interface with the project manager and team leaders.

How did you come to work with Hyperlink InfoSystem?

I found them on Google and through Clutch. I connected with around nine other companies before ultimately choosing them. They just had a strong portfolio, used good technologies, and communicated well. 

How much have you invested with them?

I’ve invested around $150,000.

What is the status of this engagement?

Our partnership started in April 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Hyperlink has provided a great solution to make the application more user-friendly. I’ve come to really trust their suggestions. 

How did Hyperlink InfoSystem perform from a project management standpoint?

Their communication and ability to follow the deadlines and budget have been amazing. They always inform me ahead of time if they need extra time to resolve a technical issue. We communicate via Zoom, WhatsApp, and Skype, and we manage the project through GitHub and Zoho.

What did you find most impressive about them?

There aren’t any communication issues. I’m quite impressed by that. 

Are there any areas they could improve?

No, I don’t have any constructive feedback. I’m very happy with them. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and owner of Transcending Black Excellence, a multifunctional company. We finance businesses and we also provide advertising and marketing services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

I wanted to develop a platform where we could market and promote black-owned businesses to the public.

SOLUTION

What was the scope of their involvement?

Hyperlink InfoSystem developed our platform. After some discussion, they sent me an outline of my goals and required functions for the app to make sure we were all on the same page. 

I don’t know what technologies they used, but they integrated different APIs and built the app for both iOS and Android devices. We’re now in the final stages of the project, and after I provide my review and feedback, we’ll have a polished final product. 

What is the team composition?

I work with the project manager, the sales manager, and a couple of technicians.

How did you come to work with Hyperlink InfoSystem?

I searched online for app development companies. When I came across Hyperlink, I looked into their previous work and customer reviews. After considering their price and technical expertise, we ultimately chose them over other companies.

How much have you invested with them?

We’ve invested $48,000. Once the project is completed, we’ll owe them an additional $3,000.

What is the status of this engagement?

Our ongoing partnership began in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Though I still need to see the final product, I’ve been very happy with the entire process. They’re a good company to work with, and they’ve adhered well to their promised timelines.

How did Hyperlink InfoSystem perform from a project management standpoint?

We communicate through WhatsApp and Zoom.

What did you find most impressive about them?

They’re very receptive to our questions and change requests. If we have any concerns, or if there is an issue with the app, they’ll immediately attempt to correct it. They often get back to me within the same or next day.

Are there any areas they could improve?

They shouldn’t assume that everybody is technically knowledgeable about app development. When they spoke of APIs, I had no idea what that was. It would be good for them to gauge how tech-savvy their client is first and educate them if needed.

Also, the iOS version of the app can only be reviewed on my device, so if I need someone else to do it, I will also need to hand them my phone or iPad. They might need to see to that as well. 

Do you have any advice for potential customers?

Ask them to give you an overview of the process and seek a list of what you need to provide in order for them to complete the app. 

BACKGROUND

Please describe your company and your position there.

I am Head of Sales and Marketing at Ansure - Insurance agency based in Ahmedabad, India. I handle all marketing and sales activities at Ansure. We are one of the most reputed companies for insurance in Ahmedabad. To make insurance process easy, we are planning to launch digital solutions for our agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlink InfoSystem?

Everything worked well from initial discussion to development and as per our requirements. We were in discussion with Hyperlink InfoSystem's team on regular basis to get updates on our product. They have a wide experience on digital platforms that help us to get the best solution for our needs.

SOLUTION

How did you select this vendor and what were the deciding factors?

With a rough idea of the digital platform, we were searching for the best IT company to build it. One of our team members heard their Radio ads and shared details with us. They are a popular IT company for web and app development in our city. We have researched for their experience and found quite good in the industry. We have approached 5 to 6 vendors from India and hired Hyperlink InfoSystem.

Describe the project in detail and walk through the stages of the project.

We have contacted them with the raw idea of the platform. They provide a short questionnaire doc, which is filled by our team. Based on the doc, they discussed every feature with us and suggested improvements in the idea where needed. After that, they prepare detailed scope of work before signing the final contract that includes almost all features of our platform.

How many resources from the vendor's team worked with you, and what were their positions?

After signing the contract, they assigned us project manager and account managers for our project. We were working with a team of more than 17 developers. Then as per our project requirement, they assign other resources, including senior Android and iOS developers, Frontend developers, backend developers, web and UI/UX designers, and QA testers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's a very early stage to see the success so far our team is very happy with the outcome.

How effective was the workflow between your team and theirs?

They send us updates weekly or biweekly based on the task and never miss any timelines. Every allocated resource works hard to deliver bug-free solutions in time and within budget.

What did you find most impressive or unique about this company?

The expertise and knowledge of their team impressed us. Their work ethic and commitment to delivering the tasks are also impressive.

Are there any areas for improvement or something they could have done differently?

From SRS till Development, everything was smooth. We are not suggesting anything as they did their best to match our expectations, and we are satisfied with the final solution.

Do you have any advice for potential customers?

Discuss your idea and ask questions if you have any queries. It will be good for both to understand the idea and build the solution. I highly recommend Hyperlink InfoSystem for any tech requirements.

BACKGROUND

Please describe your company and your position there.

Shwoop is an amazing race app that gets University students to meet each other on campus - a cross between a social media and a game

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hyperlink InfoSystem?

We needed senior developers to help us with challenging and complex issues on our mobile app as our current team needed help. We needed a quick turnaround and a team of people that were willing to help out really quickly

SOLUTION

How did you select this vendor and what were the deciding factors?

After being referred to Hyperlink by a friend and having an interview with the developers and a senior account manager, it was clear that Hyperlink Infosystem were a professional and reputable company willing to work qiuckly

Describe the project in detail and walk through the stages of the project.

The first stage was understanding the current code base of the Shwoop app in which the Hyperlink Infosystem developers worked alongside our own developers to familiarise themselves with the codebase The second stage was to help us to make updates of the app and push them as quickly as possible onto the app store

How many resources from the vendor's team worked with you, and what were their positions?

I dealt with 5 people Harnil Oza - CEO Deepak - Senior Business Developer Bhaumik - Project Manager and Senior Developer Atul - Senior Frontend Developer Shaubham - Senior Backend Developer (Node JS)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The hyperlink team were enthusiastic to take on the project and asked many questions to familiarise themselves, they also worked over the New Years break period in order to help us meet our deadlines. It was clear that they had deep expertise and they even managed to help us write documentation for our onboarding process as we didn't even know that we had extra errors with our app which was very useful

How effective was the workflow between your team and theirs?

The hyperlink team was willing to work earlier hours than agreed upon to help match our timezone which was fantastic. We integrated them into our slack channel for easy and fast communication in which they were very responsive, their English was very good as well!

What did you find most impressive or unique about this company?

I was incredibly impressed that Harnil (the CEO of Hyperlink Infosystem) was happy to accommodate me whenever we wanted to discuss extra things - for someone that runs a 500+ person company, the fact that he makes the time to speak to individual clients is incredibly impressive! I was initially hesitant with outsourcing but I'm fine now, I was surprised with how honest and transparent they were

Are there any areas for improvement or something they could have done differently?

Nothing to improve on, I've already scheduled a meeting with them in April to discuss extra engagement we can do with them!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO in charge of technological aspects of the company. We’re in the orthopedic industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hyperlink InfoSystem?

We needed helping creating an app.

SOLUTION

What was the scope of their involvement?

Hyperlink InfoSystem reviewed our needs and we established a contract of what we wanted to achieve. After that, we went through a design stage and then moved onto development. Hyperlink’s team was generous enough to let us go back and change some aspects of the design at no extra cost. They took everything we organized and included it in the app’s code, including all our 3rd-party integrations, like our payment tool.

The main feature of the application is a scanning functionality where users can scan a certain area. It was very hard to implement, but we had strong connections between our respective development teams. There are also e-commerce functionalities and product integrations.

The apps are for iOS and Android and built in Java.

What is the team composition?

Deep (Team Lead) was our project manager; he took me through a process. There was also an iOS resource, an Android resource, and a QA tester. There have been 4–5 people in total.

How did you come to work with Hyperlink InfoSystem?

I found them on Clutch, where they were highly ranked. The work on their site was good, and we had a strong connection when we started talking. It seemed like I could trust them.

How much have you invested with them?

We’ve spent around $22,000.

What is the status of this engagement?

The project has been ongoing since June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There were a couple of design flaws, but the development was very good. We didn’t define some of the design details well enough on our side to start.

How did Hyperlink InfoSystem perform from a project management standpoint?

They took charge of the project, which meant that I didn’t have to be too involved, freeing me up to focus on my responsibilities. Hyperlink’s team keeps me updated and sends items to me for approval; and if I don’t like them then they’ll do it again.

The project took six months where we though it would take 2–3, but the delays were caused by approvals and technology on our side. Hyperlink has been responsive and helpful throughout the project.

Every time I needed to talk to the development team or anyone specific, I received a fast response. I had a lot of questions about my business that weren’t directly related to the project, but to my business at large, and they would always jump on a Zoom call to answer them.

What did you find most impressive about them?

It’s hard to say as this was my first time building an app, but I would choose Hyperlink again based on my trust in them and their professionalism.

Are there any areas they could improve?

Every company has room to evolve a bit, but there’s nothing specific to improve.

Do you have any advice for potential customers?

Communication is key; it’s most important to be direct and specific about what you want to achieve.