Since 2009, Martal Group has helped B2B organizations grow their revenue through proven outbound strategies that accelerate sales cycles by 25%. From scaling startups to Fortune 500 companies, our system has driven results for over 2,000 B2B brands across 50+ industries worldwide.
Our Outbound System
Martal’s outbound system is built to support complex B2B sales. Our approach combines experienced sales teams with our proprietary AI SDR platform, creating a system that adapts in real time to buyer behavior, intent signals, and performance data.
We design micro-segmented campaigns, personalize messaging at scale, and coordinate outreach across email, LinkedIn, and phone. Most campaigns begin producing qualified leads within 30 days.
What Sets Us Apart
Martal operates with experienced, onshore sales teams across North America, the EU, and LATAM. Rather than replacing internal teams, we work as a seamless extension of our clients’ sales organizations, supporting everything from early-stage pipeline development to enterprise-level account-based strategies.
Services
B2B Lead Generation
Appointment Setting
Sales Outsourcing
Account-Based Marketing (ABM)
Cold Email, Cold Calling, and LinkedIn Outreach
An Agency B2B Companies Trust
Martal has been recognized across multiple platforms for performance and client satisfaction.
#1 Lead Generation Company on Clutch
#8 on Clutch’s Top 1000 Providers List for 2025
Top Lead Generation Company on G2
One of Canada’s Top Growing Companies by The Globe and Mail
Martal Group offers competitive pricing for lead generation services, providing good value for cost. Clients report spending between $5,000 to $60,000 on projects, often seeing rapid results in lead generation and appointment setting, with many satisfied with the quality of leads.
Clients appreciate Martal Group's organized and efficient project management. They deliver projects on time and are skilled at managing complex sales processes, which helps clients achieve their business objectives. Their structured approach contributes to seamless collaboration and successful outcomes.
Expertise in Lead Generation and Sales
Martal Group is consistently praised for their proficiency in generating high-quality leads and managing sales processes. Clients highlight their ability to create effective outbound campaigns, nurture leads, and book qualified sales meetings, which contribute significantly to business growth.
Proactive and Responsive Team
The Martal Group team is noted for their proactive approach and responsiveness to client needs. They adapt strategies based on performance data and feedback, ensuring that campaigns are optimized for success. Their willingness to collaborate and adjust quickly is appreciated by clients.
Strong Client Communication
Clients commend Martal Group for maintaining clear, consistent communication through various channels like virtual meetings, emails, and messaging apps. They provide regular updates and progress reports, ensuring clients are well-informed and engaged throughout the project.
High Conversion Rates from Leads
Martal Group's efforts often lead to high conversion rates from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs). Clients appreciate the quality of leads generated, which aligns well with their business needs and contributes to successful sales outcomes.
Challenges with Initial Targeting
Some clients noted that the initial calibration of the ideal customer profile (ICP) took time to perfect. However, once the targeting was refined, Martal Group consistently delivered high-quality leads that aligned with client expectations.
"The communication between teams was pretty effective."
Aug 12, 2020
Principal Media Solution Architect, QuickPlay Media
Dennis Perov
Verified
Other industries
Toronto, Ontario
201-500 Employees
Online Review
Verified
Martal Group provided lead generation services for a video streaming company. The team was responsible for sourcing and evaluating partnerships with tech companies.
The engagement helped introduce the client to new partnerships, which in turn led to some pilots. Martal Group provides reliable services in a timely manner, collaborating successfully with the internal team. They are driven and detail-oriented.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I was a media systems architect, working closely with Product Management and Technology strategy manager at QuickPlay Media Inc (later part of AT&T)
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal team assisted QuickPlay Media with sourcing and evaluating partnerships with tech companies who had synergies with QuickPlay Media business.
What were your goals for this project?
The goal of the project was to be introduced to startup companies, evaluate their product and book discovery calls with the product team.
SOLUTION
How did you select Martal Group?
Martal was introduced by a friend
Describe the scope of their work in detail.
We were in the video streaming business and were interested in reviewing OTT companies and set top box solutions, companies that qualified for pilots were shortlisted.
What was the team composition?
We worked directly with the head of Martal group.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were introduced to a few companies and proceeded with pilots.
How effective was the workflow between your team and theirs?
We were on weekly calls and had a daily email exchange. The communication between teams was pretty effective.
What did you find most impressive about this company?
Martal had good connections to OTT companies and were able to promptly vet and introduce us to selected providers.
Are there any areas for improvement?
no
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Health Data Firm
Call Center Services
$10,000 to $49,999
Mar. - Apr. 2020
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there."
Jun 18, 2020
VP of Business Development, Owlytics
Anonymous
Verified
Other industries
Boston, Massachusetts
1-10 Employees
Phone Interview
Verified
Managing lead generation efforts, Martal Group carried out a mass email campaign and conducted follow-up calls. After discovering leads, they passed them on to the internal sales team.
Martal Group led a fruitful campaign that resulted in the acquisition of many leads, and they did a good job of understanding the industry. Not only did the team communicate well with the members of the business, but they also articulated the desired message to the clients very well.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the VP of business analytics for Owlytics. We use wearables to do health monitoring for seniors, including detecting falls and the risk of falling.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Martal Group?
We were looking for a vendor to do lead generation work.
SOLUTION
What was the scope of their involvement?
Martal Group did a mass email campaign and follow-up calls. They identified the leads and transferred them over to our sales team.
What is the team composition?
We initially spoke to the CEO, and we worked with a team of three people including a project manager.
How did you come to work with Martal Group?
Martal Group was referred to us by a colleague. Even though we spoke with a few other companies, they were the best team for us.
How much have you invested with them?
We spent $10,000.
What is the status of this engagement?
We worked together for roughly two months, from March–April 2020. We will resume our engagement once the COVID-19 situation has passed.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We received a large number of leads from them. It was a very successful campaign, and we are still following up with a lot of the leads. We were happy with their ability to take and understand a new industry and ramp it up quickly.
How did Martal Group perform from a project management standpoint?
It went very well. They helped us articulate the message for our market. We communicated via phone, email, and WhatsApp.
What did you find most impressive about them?
The team performed and communicated very well with us and the customers. Martal Group understood exactly what we were trying to accomplish, and they worked hard to help us get there.
Are there any areas they could improve?
It would’ve been good if they had learned the industry and the technology faster to answer customer’s questions. That is our fault, as much as theirs.
Do you have any advice for potential customers?
Make sure the team is the right fit for you. If not, talk to management to make adjustments. Spend time educating them on your specific solution and market technology.
RATINGS
5.0
"It was a good collaboration, and we plan to continue working with them."
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation Service for EPM Solution Provider
Call Center Services
Confidential
Nov. 2019 - Apr. 2021
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“They come up with their own suggestions in how to target the right audience.”
May 7, 2020
Marketing Director, Jedox
Sharon Langer
Verified
Other industries
Boston, Massachusetts
201-500 Employees
Phone Interview
Verified
Martal Group provides lead generation services for an EPM solution provider. Based on a target audience, they’ve performed outreach, created sequences, and collaborated on content.
Martal Group has successfully generated quality leads. They collaborate well with the internal team and have developed a strong partnership. They provide weekly reports and have reacted quickly to changing needs. The team stands out for their proactivity and professionalism.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director for Jedox, which is a global provider of EPM/CPM solutions.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Martal Group?
We were looking for a third-party lead generation company to drive our growth.
SOLUTION
What was the scope of their involvement?
They basically did prospecting for us. We worked together and shared parameters of what our target audience is. Then we worked to create outreach sequences. Then they did reach out on our behalf.
What is the team composition?
We have two dedicated people working on our account, and we also have a project manager. At the beginning, the owner was very involved and receptive, If we have any questions or ideas, their whole team is very engaged.
How did you come to work with Martal Group?
They were recommended to one of our colleagues. We explored several different options and I had calls with other vendors, but I liked what Martal Group showed me.
What is the status of this engagement?
We started working together in November 2019 and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I can see how many leads they’ve been able to create for us, and even the quality of these leads are fantastic. While some don’t go anywhere, many are actual opportunities.
How did Martal Group perform from a project management standpoint?
They’re great. We get weekly reports on their performance. We always talk about what can be done from their side, what can be done from our side, and how we can optimize content. We have a very good ongoing conversation about what can be done, new angles to promote, pricing, and outreach.
Especially since COVID-19, and things have changed a lot, we need to be agile. They’ve been very responsive and they collaborate with us. Given what’s going on, I like their culture.
What did you find most impressive about them?
I’ve worked with other providers before, and Martal Group understands what we do much better. The other teams we worked with weren’t nearly as experienced. The Martal Group listens more. They don’t go through the motions or work automatically. They come up with their own suggestions in how to target the right audience. They’re the most proactive team I’ve worked with.
Are there any areas they could improve?
At this point, no.
Do you have any advice for potential customers?
The advice I’ve given to friends I’ve referred Martal Group to is to make sure you communicate with your account managers. They understand the basics of your business and are a great resource.
We work so well with them because they don’t compete with my team, they’re part of our internal team. It’s collaborative, and that’s why it has been so successful.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Sales & Lead Generation for IoT Solutions
Business Consulting
$10,000 to $49,999
Oct. 2019 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"It’s very clear that Martal Group has the right personnel with the right skills."
May 4, 2020
Director of Network Development, QuaeNet
Mike Beshay
Verified
Telecommunications
Oakville, Ontario
1-10 Employees
Phone Interview
Verified
Martal Group manages sales and lead generation efforts, working on email and social media campaigns in order to sell the business' products.
Martal Group's efforts have led to a strong sales pipeline with more than 100 leads who are interested in the business' products, as well as the closing of a few deals. Additionally, the team is made up of a group of talented individuals.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
QuaeNet is a company of private equity and we work in the IoT industry in the IT and telecom markets. We offer an IoT solution to small, medium, and large enterprises. I work as a director of the network operations for the company in the technical field.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Martal Group?
We saw that the market in the US was quite big and the IoT industry had been booming for the last two years. It is still booming compared to the Canadian market, so we were looking for a company to help us to start selling our products in the US.
SOLUTION
What was the scope of their involvement?
Martal Group does online campaigns, specifically email and social media. They are trying to sell the product and also trying to generate new leads until we sign the contract with the customer, and then we take over everything.
What is the team composition?
We have been working mostly with one person. We also communicate with the salesperson the head of management.
How did you come to work with Martal Group?
My manager found Martal Group online or through his connections. We then had some meetings with the team and signed a contract.
How much have you invested in them?
We spend about $5,000 per month.
What is the status of this engagement?
We started working with them in October 2019, and we are still working with them.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We have a very good sales pipeline now, and we have started to measure whether we have enough opportunities. We measure this every week and look at the numbers every month to see if this pipeline is increasing and if we have enough opportunities or not.
We have a very good pipeline and more than 130 leads, the majority of which are customers who want to know more about our products. Additionally, we have closed a few deals so far, but we are happy because we see big potential in the US market as long as we have this big sales pipeline.
How did Martal Group perform from a project management standpoint?
We communicate directly with the salesperson during the week via email. We also have a weekly review call on Thursdays with the salesperson, her manager, and sometimes one of the senior managers.
What did you find most impressive about them?
We haven’t dealt with other companies in the past but compared to what we saw in the Canadian market, it’s very clear that Martal Group has the right personnel with the right skills.
Are there any areas they could improve?
No, I don’t have any suggestions.
Do you have any advice for potential customers?
You have to be very prepared, and you have to describe your products to them very clearly. A technical company like ours that is selling technical solutions had to prepare our presentations and prepare the person on what they were going to sell. Give Martal Group the chance to digest this kind of solution. Answer their questions so that they can be ready to start selling with confidence.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation & Outreach for IoT Management Firm
Advertising
$10,000 to $49,999
Oct. 2018 - Jan. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their high-quality prospecting and great database of contacts really helped us."
Feb 13, 2020
VP Program Management, Soti
Dmitry Shesterin
Verified
Other industries
Toronto, Ontario
1,001-5,000 Employees
Online Review
Verified
Martal Group provided lead generation services for an enterprise mobility management company. The team helped with outreach and the process of prospecting and qualifying new tech vendors.
The engagement met the expectations of the internal team. Martal Group establishes an effective workflow through communication and collaboration. The team is helpful, attentive, and easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Soti is a global leader in enterprise mobility management, creating innovative solutions that reduce the cost and complexity of business-critical mobility and IoT. At the time we’ve partnered with Martal I served as Director of Product Delivery at Soti.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Businesses rely on Soti to secure, manage and support their mobile operations. SOTI is constantly innovating and has a strong commitment to R&D to deliver cutting edge new business mobility solutions. To ensure our leading market position we monitor products and solutions developed by complementary startups. We partnered with Martal to increase our outreach efforts to prospective startup companies.
What were your goals for this project?
We partnered with Martal to scout startups, create a pipeline and shortlist selected vendors to present their products to Soti acquisition and corporate development team.
SOLUTION
How did you select this vendor?
We have looked at several companies and Martal impressed us with the breadth of their reach.
Describe the scope of their work in detail.
In partnership with Martal we created the process of prospecting and qualifying new tech vendors.
What was the team composition?
One scouter
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were introduced to several companies that matched our ideal profile, Martal took care of the prescreening and qualification.
How effective was the workflow between your team and theirs?
We had a good interaction that was managed via calls and emails.
What did you find most impressive about this company?
Their high-quality prospecting and great database of contacts really helped us.
Are there any areas for improvement?
Not that I remember.
RATINGS
5.0
"A+ partner for scouting"
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Business Strategy for Robotic Surgery Startup
Advertising
$10,000 to $49,999
Jan. 2011 - Jan. 2012
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products."
Feb 13, 2020
COO, Ariel R&D
Igal Sokolov, MBA
Verified
Other industries
Ariel, Israel
11-50 Employees
Online Review
Verified
Martal Group developed a commercialization strategy for robotic surgery tech. They developed a product-market fit, created an actionable plan, and drove market interest.
The project helped secure investment funding. Martal Group has a small but effective team/ They communicated quickly, ensuring a smooth workflow. They’re experienced and particularly knowledgeable about technological industries.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Memic delivers seamless robotic surgery that enables easier, less invasive and more cost-effective procedures. I was the COO of Ariel R&D company, the founder of Memic.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We wanted to use Martal’s expertise and services to commercialize our early-stage robotic surgery tech.
What were your goals for this project?
We hired Martal group to accelerate our company formation and growth process, with the end-goal of finding a product-market fit in the North American healthcare industry.
SOLUTION
How did you select this vendor?
We were introduced to Martal through technology transfer office.
Describe the scope of their work in detail.
The project consisted of multiple deliverables from Martal Group team, including a product-market fit, an actionable business plan, and measurable interest in our product from the American healthcare industry (scouting for potential leads and partners). Martal also assisted in sourcing company's seed investment and identify potential market applications.
What was the team composition?
Martal's team acted as project commercialization lead and worked closely with our team throughout the entire process.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We were very happy with how quickly the Martal Group was able to grasp the technological concepts behind our products. We were able to secure seed investment and hire executives team, following Martal’s commercialization project completion.
How effective was the workflow between your team and theirs?
The team was small, but effective, which helped speed communications and improve workflow with potential partners and investors.
What did you find most impressive about this company?
Martal has proven experience representing various technologies from most industries, including ours. We were very happy with how quickly Martal team was able to grasp the technological concepts
Are there any areas for improvement?
We were left satisfied with every element of Martal’s service.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Business Assessment & Strategy for Energy Company
Advertising
$200,000 to $999,999
Apr. 2008 - Jan. 2011
4.5
Quality
5.0
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"...it helped us to take the company to the next stage of product commercialization."
Nov 29, 2019
CEO & CTO, ETV Energy Ltd
Arieh Meitav
Verified
Energy & natural resources
Ramat Gan, Israel
1-10 Employees
Online Review
Verified
Martal Group reviewed a product's R&D plan and conducted market research, ultimately creating a go-to-market strategy. This included providing an assessment of the potential market size.
The team crafted an effective strategic plan. Their workflow was complimented by smooth communication and the quick completion of tasks. Stakeholders appreciated their investment in the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
ETV Energy Ltd is a developer of advanced battery cells based on company-developed proprietary high voltage (4.7 volt) electrochemistry. I was the company CTO from 2008 till 2011.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential.
What were your goals for this project?
We needed help with market research and business strategy assessment, before approaching the market with our product
SOLUTION
How did you select this vendor?
We were introduced to Martal through the company founder.
Describe the scope of their work in detail.
ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue.
What was the team composition?
ETV Team comprised 15 employees with a R&D team of 11, including 3PhDs. Martal's team had one expert assigned to the project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Martal's expert has created a go-to-market plan, and it helped us to take the company to the next stage of product commercialization.
How effective was the workflow between your team and theirs?
Our communication involved F2F meetings and calls, and it was pretty effective.
What did you find most impressive about this company?
Strong personal commitment and close joint work. The project was completed in a timely manner.
Are there any areas for improvement?
Haven't encountered any negative issues
RATINGS
4.5
"See above"
Quality
5.0
Service & Deliverables
"See above"
Schedule
5.0
On time / deadlines
"See above"
Cost
4.0
Value / within estimates
"Reasonable in repsect of contribution"
Willing to Refer
5.0
NPS
"Excellent perssonal relations
Contract Liaison Service for Commercial WiFi Platform
Advertising
Less than $10,000
Sep. - Oct. 2014
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The team was pretty responsive."
Oct 9, 2019
Founder, WiFly
Sergey Nesmachny
Verified
Information technology
Saint Petersburg, Russia
1-10 Employees
Online Review
Verified
Martel Group helped test and market the services of a hospitality-industry commercial wifi provider, identifying and setting up a meeting with a strategic partner to help establish the platform.
Martel Group completed the engagement quickly, identifying a potential partner and quickly establishing communication between the teams. They were responsive and organized throughout the project.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
WiFly is catering public wifi commercialization platform for hospitality industry. I serve as company founder and CEO and I hired Martal back in 2014.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We hired Martal in 2014 to sign an agreement with a strategic partner
What were your goals for this project?
We were in need of strategic partner to test our product related to Wifi commercial use and hired Martal to assist is in meeting arrangement
SOLUTION
How did you select this vendor?
Martal was recommended by a partner
Describe the scope of their work in detail.
We were in need of strategic partner to test our product related to Wifi commercial use and our first pilot vertical was casinos. Martal allocated the right partner to approach that vertical, a global gaming industry behemoth and approached it with a partnership offer.
What was the team composition?
A single sales executive
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Team delivered a quick turnaround and booked a meeting with Playtech in a short period of time.
How effective was the workflow between your team and theirs?
The team was pretty responsive.
What did you find most impressive about this company?
Timely responces and quick communication
Are there any areas for improvement?
Have no recommendations for improvement.
RATINGS
5.0
"Very good team"
Quality
5.0
Service & Deliverables
"Very professional"
Schedule
5.0
On time / deadlines
"Just in time"
Cost
5.0
Value / within estimates
"reasonable"
Willing to Refer
5.0
NPS
"Yes, ready to do that
Lead Generation for AI Security Firm
Advertising
$10,000 to $49,999
June - Sep. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"Onboarding was very quick, and leads were engaged within 10 days of signing our contract."
Oct 7, 2019
Head of Marketing, AI Security Firm
Anonymous
Verified
Other industries
Taipei, Taiwan
11-50 Employees
Online Review
Verified
Martal Group generated leads from multiple business segments, including the US market. The team created lists of potential customers, implemented outreach campaigns, and delivered industry-specific blog posts.
Martal Group captured a substantial number of leads during the first month of the partnership and converted 10% of those leads into demos. Transparent and communicative, the team provided regular progress updates. Their understanding of technical concepts set them apart from other providers.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am head of marketing at an artificial intelligence company. We're building an autonomous video security platform for the enterprise.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
We approached Martal through their website, and hired their team for their lead generation solutions.
What were your goals for this project?
Our sales team had the goal of sourcing clientele across various verticals for our suite of video security products and widening our operations across the USA. I wanted to help generate leads in this vertical.
SOLUTION
How did you select this vendor?
I selected this vendor based on their reviews and phone interview. I was impressed by their previous work in this space and their understanding of the video analytics industry - which in my opinion is rather niche.
Describe the scope of their work in detail.
Martal provided us with dedicated SDR’s that were personally assigned to our team. They were responsible for creating industry-tailored lists of potential prospects, creating and sending outreach campaigns after which interested leads would be flipped to our in-house sales team for conversion. Martal also created customized blog posts to boost inbound foot traffic.
What was the team composition?
Martal’s team composition is small but expert. Our points of contact were with their CEO Vito, who oversaw all operations and communicated progress. We were provided 2 fractional VPs of sales that worked directly with our sales reps. I found them professional and understanding in all circumstances.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We started onboarding with Martal on June 12th, completing the process within 10 days. Within the first months of campaigning, Martal managed to qualify over 70 leads and secure 7 introductory demos.
How effective was the workflow between your team and theirs?
We found the workflow to be impressively professional. They were very transparent about their processes and provided us with weekly updates and statistics via sync calls and emails. The assigned sales team was effective communicators and were able to implement our feedback into their efforts successfully.
What did you find most impressive about this company?
Martal has shown a great aptitude with the technical concepts behind our product, and has experience representing security tech. Onboarding was very quick, and leads were engaged within 10 days of signing our contract.
Are there any areas for improvement?
At this stage of our contract, we have little to suggest as Martal has shown themselves to be a very capable team.
RATINGS
5.0
"Worth engaging with."
Quality
5.0
Service & Deliverables
"This rating justifies their work ethnic and professional demeanor in all aspects of the engagement."
Schedule
5.0
On time / deadlines
"Every deadline was met."
Cost
5.0
Value / within estimates
"The price was fair for the work done and the results given"
Willing to Refer
4.5
NPS
"The time zones is a bit challenging to stay in contact but I appreciate being in a Whatsapp group.
Retail Lead Generation for Customer Insights Firm
Advertising
$10,000 to $49,999
Mar. 2019 - Ongoing
5.0
Quality
5.0
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us."
Sep 22, 2019
CEO, Weezmo
Shai Raiten
Verified
Advertising & marketing
New York City, New York
11-50 Employees
Online Review
Verified
Martal Group provides lead generation and customer account management. They oversee sales operations and assist with sales strategy. Their team onboarded clients and attended conferences to scout for matches.
Martal Group quickly began the sales cycle and is now managing over 100 accounts for the client. Communicative and effective, their team provides weekly updates and fully understands the client's product. Their overall performance has been exemplary.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Weezmo is an AI Customer Insights solution that empowers retailers to create a complete customer journey by connecting offline and online identities. We deliver actionable insights and help increase revenue for retailers. I am the CEO of Weezmo.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Martal Group?
Martal was hired to provide lead generation services for retail companies in North America, as well as account management for signed deals with clients.
What were your goals for this project?
We were looking to diversify our clientele in America with various sizes of retailers.
SOLUTION
How did you select this vendor?
We found Martal through investor recommendation.
Describe the scope of their work in detail.
Martal is involved in every step of the sales cycle. The team was to engage and convert retailer leads of various sizes in North America, lead demo calls, negotiate deals and sign contracts with converted leads, and manage onboarded accounts. Martal also attended retailer conferences in the US on our behalf, scouting potential fits. Their dedicated Sales Rep frequently communicated results to our team, and assisted us in creating our sales strategy.
What was the team composition?
All communications were directed to Vito and our dedicated VP SALES. Vito oversees all operations and leads calls and negotiations with potential leads. Our VP SALES spearheaded outbound campaigns and lead outreach. Martal uses a combination of proprietary tools to gather lists for outbound campaigns, sending email campaigns, and engaging leads.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Can you share any outcomes from the project that demonstrate progress or success? Martal’s team was very quick to begin the sales cycle after a week of initial onboarding. So far in our contract, Martal is currently managing over 100 accounts for Weezmo, overseeing marketing materials, outbound campaigns, creating content for SEO, and signing contracts with many interested retailers.
How effective was the workflow between your team and theirs?
Communication is heavily emphasized between our team and Martal. Martal provides weekly updates to us via sync meetings with Vito and our VP SALES. Overall, Martal’s workflow is effective and organized and requires little-to-no tweaking from us.
What did you find most impressive about this company?
Weezmo is an AI Driven Customer Insights platform, with many intricate concepts to grasp before one could develop a sales pitch for it. Martal’s team was able to fully understand the technology behind our product, and market it to interested prospects on demo calls within a short timeframe after onboarding
Are there any areas for improvement?
At this point in our contract with Martal, we are pleased with their performance and have no suggestions for improvement.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 51-60 of
109 Reviews
TIER 1A: Outbound Lead Generation
Create customized target lists and marketing campaigns, monitor prospects' engagement and initialize outbound calls. Build a funnel of leads and get qualified leads converted as discovery calls / demos. https://martal.ca/pricing/
Small
Best for early stage Startup companies
$4,500
/month
sales team : SOM and 2 Latam BDRs
Medium
Best for series A Startup companies
$5,000
/month
sales team : SOM and 1 NA BDR
Large
Best for series B - C Startup Companies
$6,195
/month
sales team : SOM and 2 NA BDRs
Features
Small
$4,500
/mo
Medium
$5,000
/mo
Large
$6,195
/mo
sales team
SOM and 2 Latam BDRs
SOM and 1 NA BDR
SOM and 2 NA BDRs
Small
$4,500
/mo
sales team
SOM and 2 Latam BDRs
Medium
$5,000
/mo
sales team
SOM and 1 NA BDR
Large
$6,195
/mo
sales team
SOM and 2 NA BDRs
Our Story
We’re built to help you succeed. Martal Group is a team of seasoned B2B sales professionals who take ownership of outcomes, not just activity. We work as an extension of your team, bringing the experience, structure, and insights needed to turn outreach into qualified conversations, real pipeline, and measurable revenue impact.
Meet the Team
Matt GuthrieSenior Sales Operations Manager
Highly experienced Sales Operations and Business Advisor, focused on driving revenue growth, process efficiency, and optimizing sales team performance to exceed targets. Delivering expert support.
David RosenthalSenior Sales Operations Manager
Seasoned sales leader with 15+ years driving revenue, scaling ops, and leading BD teams across SaaS, fintech, and digital health. Expert in GTM strategy, outbound execution, and high-growth environments.
Brings 25+ years of experience across sales ops, account management, and marketing. Known for scaling outbound programs, mentoring teams, and driving results in SaaS, healthcare, and emerging tech.
What Sets Us Apart
Onshore Sales Executives
At Martal, we hire top sales talent across North America, the EU, and LATAM to provide onshore teams aligned with your target region.
B2B Sales Experts
Our team comprises seasoned sales professionals, each with an average of 3–5 years of real-world B2B experience to bring to your campaigns.
Diverse Industry Experience
We have experience helping 2,000+ B2B companies across 50+ industries grow their revenue, enabling us to ramp quickly and tailor outreach to your market.
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