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When You Should (and Shouldn’t) Automate Your Email Campaigns
Updated December 17, 2024
Automating emails works best when welcoming new subscribers, verifying transactions, reminding consumers about items in their shopping cart, or confirming event registration. Avoid automating emails that require an immediate response, like customer service questions or messages from an unmonitored account.
The days of “batch and blast” email sends are over. To be effective at modern email marketing, you need to send the right message, to the right person, at the right time.
Since marketers aren’t in the business of mind reading, they need to invest in email marketing automation software to succeed.
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The majority of marketers believe investing in email automation software is worthwhile. About 74% say automating emails saves time, improves customer engagement (68%), leads to more timely communication (58%), and/or increases upselling (58%).
Harnessing automated email technology is necessary to stay competitive, but it raises the question: “Is there a time when automated email isn’t the answer?”
The answer is yes.
We explain when using email automation increases your bottom line, and when good, old-fashioned manual emails are still the right way to go.
What Emails Should Be Automated?
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